Corporate Social Responsibility at Telenor Pakistan
Corporate Social Responsibility at Telenor Pakistan
Telenor Pakistan – CR Vision & Guiding Principles Maximize Impact of Telecom to Shape a sustaina...
2nd highest # of school dropouts, 2/3rd of which girls
Lowest ranking in Global Gender Gap Index
5% of under 5 deaths across the world in Pakistan
Highest in South Asia (260 per 100,000 live births)
54 (HIV/AIDS) & 231 (TB) per 100,000 population
Progress on 4 indicators
Partnerships in Development
Source: SDPI 2012, UNESCO 2012, WEF 2012, WHO 2012, Dawn 2012, Tribune 2012, Economic Survey 2011/2012 , NDMA 2012
Areas of Focus
Education
Health Disability
Employee Volunteerism
Child Protection
Emergency Response/Comms
Other areas
VULNERABLE COMMUNITIES
VULNERABLE COMMUNITIES
VULNERABLE COMMUNITIES
VULNERABLE COMMUNITIES
Stakeholders
Stakeholders
Goal
•Government •INGOs, NGOs, Civil Society •Society •Employees
•Government Relations •Goodwill for company •Reputation Management •Employee Motivation •Test-bed for Commercial
Programmes & Projects
Salient Impact Emergency Response
Hum Qadam
Rs.280m for floods during 2010-12
Rs.2m in Attabad Lake incident
Rs.17m for IDP crisis
Rs.95m during 2005 Earthquak e
Rs 5.5m for Thar Famin e
Rs.2.5m during 2013 Awaran Earthquake
425M
Global Countdown Game
Played by more than 100 Public/private school students
60,000+ hours of community service
Agriculture Commodity Trade
4,000 farmers received information through SMS & IVR
Programs & Projects 2014 Khuddar Pakistan - Open Mind
mHealth
Disability Integration Program Successfully Launched Open Mind Pakistan and integrated 16 trainees across all divisions of TP Second Batch to be initiated in Q3
Mobile technologies for extending Health Care MBR (Mobile for Birth Registration) project with UNICEF & Punjab Govt. MnCH (Mother & Child Health ) Project launched with KPK Govt.
School Rehab & Improvement
E-Education
Rehabilitation & Improvement of 44 Schools damaged by floods Planning phase concluded. Partnership inked with Plan International. Project initiated in Southern Punjab
IT Equipment Donation Donating end of life equipment to set up ICT centers at partner organizations Bi Annual donations to partner organizations. Set up two ICT centers
ICT for Pedagogy Pilot concluded in Punjab with CLC Subsequent Pilots launched in Sind/KPK with ITA
Child Sexual Abuse Filter Block access to child pornography websites
Beneficiary Communications Disaster Communication System
Khuddar Pakistan
Objective
Partners
Disability Partner Organizations Make TP an accessible organization & equal opportunity employer by valuing diversity
Directorate General for Special Education Persons with Disabilities (PWDs)
Placement as trainee in each Division for 9 months
mHealth Mobiles for Birth Registration
Objective
Partners
Pilot Mechanics
UNICEF Scale-up birth registration & introduce mother n child care through use of mobile phones Support achievement of MDG 4&5
NORAD NADRA, Local Governments, Lady Health Worker Programme
Shared Value
UNICEF reputation value Pilot in Rural & Urban areas of Punjab & Sindh using LHWs & Telenor Sahulat Ghars
Help Impact MDGs Potential commercial uptake Stronger Government relations
mHealth Maternal and Child Health Awareness Program
Objective
Establishing mobile connectivity with Lady Health Workers (LHWs) to complement their outreach activities Support achievement of MDG 4&5
Partners
Pilot Mechanics
Shared Value
MnCH Program KPK Govt
Improve core maternal & child health indicators through:
Help Impact MDGs
CMWs/LHWs FS Team
Remote/mobile reminders, guidance and advisory by LHWs/LHVs in addition to regular household visits
Potential commercial uptake Stronger Government relations
School Rehab & Improvement Objective
Improve quality of education in flood affected communities & introduce m-learning Rehabilitate 44 partially damaged Middle Schools in flood affected areas
Partners
Provincial Education Department PLAN International
Shared Value
Improve the experience of education Enhanced reputation in communities Stronger Government relations
Mechanics
1 year pilot in 4 schools (Punjab) Subsequent scale-up across 3 provinces
eEducation Objective
Partners
Provide Khan Academy’s content offline to remote public schools to:
Shared Value
Improved student learning Khan Academy Stronger Government Relations Children's Library Complex (CLC)
improve conceptual understanding provide access to unconnected curcimvent Youtube Ban
Phase I Immediate
Pilot with Individual Organizations
Dovetails with IFA & Idara Taleem o Agahi (ITA)
commercial objectives
Commercial/IFA team
Preferred Choice of Service Provider
Phase II Medium-Term
Integrate with Exisitng Education Projects
Phase III Long-Term
Make available for all Customers
Child Sexual Abuse Filter
Objective
Fulfill commitment of Group to Mobile Alliance Block access to child pornographic content on our network
Shared Value
Assist Government in safeguarding child rights Promote safe Internet use - IFA
Partners
Technology Group CR PTA
End-of-Life IT Equipment Donation
Objective
Bridge the digital divide between through purposeful in-kind contributions to underprivileged children & vulnerable groups in orphanages, schools and other facilities
Mechanics
Shared Value
Identify end-of-life life IT equipment as per need
Internet for all
Seek approvals as per annual market value cap Sign agreement Donate
Stakeholder relationship management No cash outlay No adhocism Long term PR value
Beneficiary Communications
Objective
Use core competency to provide an effective communication platform between PRCS/IFRC & the community in times of disaster
Partners
PRCS IFRC/Trilogy Technology
Shared Value
Save lives Stronger relations with disaster management organization Reputation
