Corporate Language Guidelines

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Here we go...

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We, at Corporate Communications, wish to express our gratitude to more than 60 CorCom Network members, for their creativity and cooperation in giving birth to these Corporate Language Guidelines.

Within these pages, you will find the basic guidelines for Teva's new Corporate Language. We have designed it to be easy for implementation, yet flexible enough to allow individual creativity.

Teva Corporate Language Guidelines

Culture & Language our way ................................................................................6 our values . ........................................................................ 8 our messages . .................................................................. 10 our vision .......................................................................... 12 our slogan ......................................................................... 14 our visual legacy .............................................................. 16 Logo

our images ........................................................................ 56 using images . ................................................................... 58 grid basics.......................................................................... 60 our grid .............................................................................. 62 extensions.......................................................................... 64 image on grid..................................................................... 66 logo+slogan........................................................................ 70 Entities

framing the logo . ............................................................. 20 proportions ....................................................................... 22 over white ......................................................................... 24 over color .......................................................................... 26 over images ...................................................................... 28 black & white ................................................................... 30 hebrew . ............................................................................. 32 logo "dont's" ..................................................................... 34

basics ................................................................................. 74 proportions 1 .................................................................... 76 proportions 2 .................................................................... 78 corporate formal definition . .......................................... 80 entity names ..................................................................... 82 subdivisions . .................................................................... 84 tags ..................................................................................... 86 partners ............................................................................. 88 subsidiaries ...................................................................... 92

Elements

Implementation

from values to emotions to elements .......................... 38 our typeface . .................................................................... 40 typography......................................................................... 42 our colors 1........................................................................ 44 our colors 2........................................................................ 46 color combinations 1 ...................................................... 48 color combinations 2 ...................................................... 50 color combinations 3 ...................................................... 52 type over color ................................................................. 54

Print letterhead (print format) ................................................ 98 envelope ............................................................................ 100 business card (one sided) .............................................. 102 business card (two sided) .............................................. 104 business card (two languages) . .................................... 106 business card (subsidiaries) . ........................................ 108 folders ................................................................................ 110

brochures .......................................................................... 114 posters ............................................................................... 116 Online website .............................................................................. 120 presentation ..................................................................... 122 letterhead (word format) . .............................................. 126 email signature ................................................................ 128 Environment signage (interior) ............................................................. 132 signage (exterior) ............................................................ 154 vehicles ............................................................................. 156 flags .................................................................................... 158 media back ....................................................................... 160 rollups ................................................................................ 162 dress & headwear ............................................................ 164 mousepad ......................................................................... 166 cd / dvd . ............................................................................ 168 Appendix ready-to-use images . ...................................................... 172 paper type ......................................................................... 174 how it all comes together .............................................. 176 credits ................................................................................ 178

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teva | corporate language | guidelines

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Culture & Language

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Teva | Corporate Language | Culture

Our way As members of the Teva Group, we are all aware of the importance of effective communications with our clients, our partners and ourselves. I am proud to introduce to you the new Teva Language Guidelines, that have been created by the CorCom Network members all over the world. This special initiative, the base guidelines for all ongoing and future communications and creative materials, translates our values into a bold and coherent graphic language. It incorporates quality, accessibility, simplicity and a One Teva approach, that will present our company consistently and vibrantly across borders and businesses. Enjoy it, Yossi Koren Vice President, Corporate Communications 6

“

This initiative translates our values into a bold and coherent graphic language. It incorporates quality, accessibility, simplicity and a One Teva approach.

“

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Teva | Corporate Language | Culture

Our values Teva's guiding values are the result of extensive research across Teva, as well as in-depth discussions among Teva's Executive Committee. This set of values reflects who we are as a company today, how we do things in Teva, and how our culture will enable us to achieve our goals in the future.

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We lead the way We are committed to excellence We are prepared for change We are accessible We value simplicity We are One Teva

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Teva | Corporate Language | Culture

Our messages In order to develop a language that will be simple and coherent, we have transformed Teva’s values into four elements: Quality, Accessibility, Efficiency, and Partnership. We have translated these elements into messages that describe our aspiration towards excellence in everything we do.

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Quality

Efficiency

we make it better

we make it happen

Accessibility

Partnership

we make it accessible

we make it together

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Teva | Corporate Language | Culture

Our vision Once you recognize the connection between Quality – our drive and ability to produce the best products possible, and Accessibility – our aspiration to provide better affordable healthcare to people around the world, you will agree that only Teva can combine these two elements to reach our unique vision.

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we make better

healthcare accessible around the world

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Teva | Corporate Language | Culture

Our slogan Having established our mission statement, we can now turn to the world with a message everyone, everywhere can relate to: Whatever we do - we do it so you can... live your life

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Teva | Corporate Language | Culture

Dan Reisinger Ariel Kotzer

Our visual legacy In 1985, in keeping with Teva’s aspirations to become an international company, an acute need arose to consolidate the entire brand language across all of its entities, giving expression to a strong and solid presence. Eli Hurvitz, then CEO of Teva, turned to Dan Reisinger, one of Israel’s foremost graphic designers. The request sought an identity that would express the two meanings of the word Clean: Sterile - scientific and medical Honest - authentic and transparent Without any significant changes for the past 25 years, Teva has used Reisinger's

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logo that became one of his most recognized works and an inherent part of the company’s culture and personality. In approaching Teva’s new visual guidelines, Ariel Kotzer, the new Teva language designer, has taken this logo and built a language around it that corresponds to Teva’s ongoing legacy of quality and simplicity.

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teva | corporate language | guidelines

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Logo

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Teva | Corporate Language | Logo

Our logo Framing the logo The first step in preparing a new corporate language for Teva begins by placing the historic logo within a square area, thus making it "untouchable" and giving it due presence and respect within any graphic context.

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→

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Teva | Corporate Language | Logo

Our logo Proportions The logo is placed within this square in a simple set of proportions, so as to create a well balanced composition that aims to allow maximum visibility and presence for the logotype, even when very small.

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7a a

5a

a

7a

1cm

Minimum size: 1 cm

1cm

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Teva | Corporate Language | Logo

Our logo Over white When placed on white, the logo appears on a square Cool Gray area, using color PG1 from the guidelines color palette. See page 47 for color schemes

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Teva | Corporate Language | Logo

Our logo Over color When placed on a colored area, the square around the logotype appears in white.

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Teva | Corporate Language | Logo

Our logo Over images White is also used as a color for the logo square whenever it is placed over images or illustrations.

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Teva | Corporate Language | Logo

Our logo Black and white When using one color, we maintain the logo rules, applying the grayscale values derived from black. See page 47 for color schemes

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Teva | Corporate Language | Logo

Our logo Hebrew Whenever needed, the Hebrew logo will appear alongside the English one.

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Teva | Corporate Language | Logo

Logo "dont's"

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01. No borders on frame

06. No logo over Teva Green

02. No negatives

07. No color frames other than white or PG1

03. No elements over frame

08. No change in size or position of logo within square

04. No scaling

09. No change in size or position of logo within square

05. No gradients

10. No rotations or shadows

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06

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❦

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teva | corporate language | guidelines

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Elements

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Teva | Corporate Language | Elements

From values To emotions To elements Now that our vision and values have been stated, we need a way to express our values through the components of a graphic design. We've chosen to express our quality mainly through images, and our efficiency and simplicity by using a simple grid. The font will portray our human expression, and the new color palette will represent our warm and vibrant partnerships.

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Quality Better Image

Efficiency Simple Grid

Accessibility Human Font

Partnership Warm Colors 39

Teva | Corporate Language | Elements | Typeface

Our typeface A confident and friendly voice Designed by Erik Spiekermann in 2003, Unit is an extremely versatile font, suitable for use in large headlines and highly legible in bodycopy. Its character is perfectly suited to Teva's voice: modern and affirmative, yet very human and easy going. The font's opentype capabilities allow for alternative characters as well as specific punctuation marks required for numerous languages. Look within Illustrator or InDesign glyphs for additional characters and ligatures. Refer to Unit_infoguide.pdf for additional features.

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Unit thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345

Unit light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345

Unit bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345

Unit thin italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345

Unit light italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345

Unit bold italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345

hello

Teva Pharmaceutical Industries Ltd. (NASDAQ:TEVA) is a leading global pharmaceutical company, committed to increasing access to high-quality healthcare by developing, producing and marketing affordable generic drugs as well as innovative and specialty pharmaceuticals and active pharmaceutical ingredients. Headquartered in Israel, Teva is the world's largest generic drug maker, with a global product portfolio of more than 1,250 molecules and a direct presence in almost 60 countries.

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Teva | Corporate Language | Elements | Typeface

Typography Don't use too many sizes or weights at once. Maintain a strong, clear hierarchy between headlines and bodycopy. Use optical kerning for headlines and metric kerning for bodycopy. Use Italic for accentuating words within sentences. Use Unit thin for headlines, Unit light for bodycopy, and Unit bold for headlines and heads within bodycopy. Initials/acronyms will appear in uppercase. Slogans/taglines may appear in lowercase and/or Italic. Refer to Erik Spiekermann’s type_tips.pdf for further information.

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Customer Service

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Teva | Corporate Language | Elements | Colors

Our colors 1 Teva Pantone Green, black, white and grays Teva's new color scheme maintains the existing color palette and builds upon it. Teva's Pantone Green is used exclusively within the logotype — and nowhere else. Black is used for the logotype in single-color projects and also for typography. PG1 is used exclusively for the logo square when the logo appears over white. Use Process grays unless you are doing a single-color project. Please use the teva_cl_colors.ase swatch to access these colors and implement them in your artwork.

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Existing Teva brand colors Pantone Green CVC C:100 M:0 Y:65 K:0 R:0 G:131 B:86

White C:0 M:0 Y:0 K:0 R:255 G:255 B:255

Black C:0 M:0 Y:0 K:100 R:0 G:0 B:0

C:5 M:5 Y:5 K:5 R:226 G:223 B:222 Pantone Cool Gray 2

C:10 M:8 Y:10 K:10 R:205 G:205 B:202

C:23 M:16 Y:19 K:24 R:157 G:160 B:159

C:32 M:25 Y:27 K:36 R:123 G:125 B:124

C:51 M:40 Y:38 K:52 R:77 G:81 B:84

PG1

PG2

PG3

PG4

PG5

7% black C:0 M:0 Y:0 K:7 R:237 G:237 B:238

20% black C:0 M:0 Y:0 K:20 R:209 G:211 B:212

40% black C:0 M:0 Y:0 K:40 R:167 G:169 B:172

55% black C:0 M:0 Y:0 K:55 R:138 G:140 B:142

70% black C:0 M:0 Y:0 K:70 R:109 G:111 B:113

K1

K2

K3

K4

K5

Process grays

One color grays

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Teva | Corporate Language | Elements | Colors

Our colors 2 Teva greens, blues and oranges Expressing Teva's lively and positive attitude, these colors serve to enhance the primary palette. They are used for color coding in the company's entity hierarchy and as color areas for printed and online materials. Please use the teva_cl_colors.ase swatch to access these colors and implement them in your artwork.

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Monochromatic greens C:30 M:0 Y:100 K:0 R:190 G:215 B:48 Pantone 382

C:45 M:0 Y:100 K:0 R:153 G:202 B:60 Pantone 375

C:60 M:0 Y:100 K:0 R:114 G:191 B:68 Pantone 376

C:70 M:0 Y:100 K:0 R:81 G:184 B:72 Pantone 369

C:90 M:0 Y:100 K:0 R:0 G:171 B:78 Pantone 355

G1

G2

G3

G4

G5

C:30 M:0 Y:0 K:0 R:170 G:225 B:250 Pantone 291

C:50 M:0 Y:0 K:0 R:109 G:207 B:246 Pantone 2905

C:50 M:10 Y:0 K:0 R:117 G:190 B:233 Pantone 284

C:80 M:30 Y:0 K:0 R:0 G:145 B:208 Pantone 300

C:100 M:50 Y:0 K:0 R:0 G:113 B:188 Pantone 2945

B1

B2

B3

B4

B5

C:0 M:15 Y:100 K:0 R:255 G:212 B:0 Pantone 129

C:0 M:25 Y:100 K:0 R:255 G:194 B:14 Pantone 123

C:0 M:40 Y:100 K:0 R:250 G:166 B:26 Pantone 136

C:0 M:60 Y:100 K:0 R:245 G:130 B:32 Pantone Hexachrome Orange C

C:0 M:80 Y:80 K:0 R:241 G:91 B:64 Pantone Warm Red

O1

O2

O3

O4

O5

Monochromatic blues

Monochromatic oranges

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Teva | Corporate Language | Elements | Colors

Color combinations 1 Monochromatic The first form of combination among colors within Teva's color palette is monochromatic. Examples 1 to 3 show a light monochromatic range, 4 to 6 a deep range, and 7 to 9 a contrasting range. Of course, multiple combinations are possible within a given color range, at the designer's discretion.

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G1

G2

O2

2

1

G4

G5

G1

O3

G5

B2

O4

B3

B4

B1

B5

6

O1 8

B1 3

5

4

7

O1

O5 9

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Teva | Corporate Language | Elements | Colors

Color combinations 2 Adjacent and complementary Colors can also be combined across Teva's color palettes, although there are color schemes which work better than others. Here are a few we like: 1 To 3 show oranges and greens of similar depth. 4 To 6 show the same for blues and greens. 7 To 9 show the same for oranges and blues.

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O1

G1

G3

2

1

B1

G1

O1

B3

8

G5

G3

B5

G5

O4

B5

6

O3

B1

O4 3

5

4

7

O3

B3 9

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Teva | Corporate Language | Elements | Colors

Color combinations 3 Compositions Teva's color palette allows for numerous combinations, but these should be kept simple and relegated to a few basic rules: 1 to 3: Monochromatic schemes work well. 4: Monochromatic grays can be accentuated by an additional single color. 5: This works well for adjacencies and complementary schemes.

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G1

G2

O1

G3

O3

1

O4

2

PG3

O3

B3

B4 3

G1

PG2

4

B1

G2

O1

G2

O4

B4

O5

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Teva | Corporate Language | Elements | Colors

Type over color When placing type over color use only black or white. Choose either according to the one that gives you maximum contrast.

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Teva | Corporate Language | Elements | Images

Our Images Real people, healthy living... and us Images will showcase unposed, real people celebrating life. Image color should augment Corporate Language color pallette. Teva lab and factory images accompany these as secondary imagery. see page 71

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Teva | Corporate Language | Elements | Images

Using images In principle, try to keep the number of images per page to a minimum of one. A well chosen photograph in full bleed will have much more presence and resonance than many smaller ones. It will also act as a strong backdrop for typographic content. Place the image first, then use the other elements in your composition according to the areas available within the image.

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Teva | Corporate Language | Elements | Grid

Grid basics Taking its cue from the "logo square", a grid consisting of additional squares is placed around it, at a distance of 5% of the original square's dimensions. This grid serves for constructing Teva entity logos as well as for compositing elements in printed and online materials.

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5%a

a

5%a

5%a

a

5%a

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Teva | Corporate Language | Elements | Grid

Our grid The grid can be resized according to the dimensions of the work at hand. Once you decide how many squares are appropriate, place the grid so that the squares are flush with the outer edges of your work. The example at right shows the grid that was used in designing these guidelines.

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Teva | Corporate Language | Elements | Grid

Extensions The most basic use of the grid is to extend strips of color adjacent to and in alignment with the logo. These strips are used as backdrops for Teva entity names and definitions, as well as for headlines and product or project titles. Extensions can be used in all four directions, but only one direction at a time.

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Teva | Corporate Language | Grid

Image on grid Simple and flexible Logo will always appear within square frame, with one edge of the frame flush with any given side of the area. Additional information is relegated to colored areas aligned to logo frame.

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Managing Multiple Sclerosis

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Teva | Corporate Language | Grid

Image on grid Balancing lifestyle and science Company images are used to enhance primary lifestyle images. Those images should express our messages and values as the prime image of the artwork and the secondary visual should reflect the medical aspect.

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What is Multiple Sclerosis?

Managing Multiple Sclerosis

Multiple Sclerosis (MS) is a chronic disease of the central nervous system characterized by both inflammation and neurodegeneration, which are both interrelated and independent of each other. In the majority of patients, the disease is of the relapsing-remitting form, which is manifested by acute attacks (relapses) followed by recovery (remission). This recovery may be incomplete at times, resulting in a disability progression which is measured by the Expanded Disability Status Scale ("EDSS").

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Teva | Corporate Language | Grid

Logo + Slogan When placed alongside the logo, these two elements act as the graphic embodiment of Teva's character and purpose. In that case you may use Italic and lowercase. Refer to file: teva_logo+slogan.indd

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Entities

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Teva | Corporate Language | Entities

Entities Basics The most common use of the grid is in building extended logos for Teva's many bodies and entities. This is done by stretching an area of color to the right of the logo, which can accommodate the entity's name, and whenever necessary, its definition.

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Name

Name The entity definition

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Teva | Corporate Language | Entities

Entities Proportions 1 Guidelines for the name x-uppercase height are derived from the logotype's height. Definitions are half the size of the name's uppercase size, and should not appear less than 7 pt. in size. Entity names will appear as follows:

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Name

b

b

x-uppercase height = logotype's height

Name

x-height

The entity definition

50% x-height

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Teva | Corporate Language | Entities

Entities Proportions 2 Acting as an extension of the Teva logo, the entity name is placed within its strip at a distance equal to that of the logotype from the edge of its confining square. The strip ends at an equal distance to the right of the entity name.

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Global Quality

a

b

b

b

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Teva | Corporate Language | Entities

Corporate formal definition When it comes to the entity typography proportions, the only exception to the rule is Teva's formal definition. In this case, the x-height is the logotype's white area height.

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Pharmaceutical Industries Ltd.

x-height = logotype's white area height

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Teva | Corporate Language | Entities

Entity names Color coding By combining the strips and colors, we achieve a basic color coding system for Teva's entity subcategories. The colored strip should be equal or longer than Teva's logo. Never shorter than the logo's width.

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Corporate

GBP

TGS

Global Branded Products

Teva Generics System

PG3

Europe B.V. Geographical

Italy

TAPI

Sicor Biotech UAB

Intranet

Customer Service

G4

Exchange Projects

US

B4

Neuroscience Business units

Human Resources

G2 83

Teva | Corporate Language | Entities

Subdivisions When an entity has several divisions, as in the sample shown here, they take on the color and name of the parent entity, with name extensions and definitions placed as needed within the given guidelines. Strips adjust their length accordingly.

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TAPI

TAPI

Teva Active Pharmaceutical Ingredients

Business unit logo

+ definition

TAPI Mexico

TAPI Mexico

Customer Service

+ location

+ subdivision

+ service type

TAPI Mexico

TAPI Mexico

Human Resources

Customer Service

1-800-8382-8274 www.tapi.com

+ additional info 85

Teva | Corporate Language | Entities

Tags Appended strips can be added according to need to hold additional information, but should maintain the simplistic look. Use complementary color schemes or a contrasting color when you need to make a message stand out. Please do not use more than three strips.

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North America Teva Pharmaceuticals

www.tevausa.com

Hospitals

Nearer to your patients, Closer to you

Exchange

let's change IT

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Teva | Corporate Language | Entities

Partners Partnerships with ad-hoc or onging partners should adhere to the options shown here.

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on white

on color or image

A new partnership

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Teva | Corporate Language | Entities

Partners Only when there is a joint event or an ongoing partnership, and when explicitly ordered by Teva management, the partner's logo will appear alongside Teva's logo, equal in hierarchy.

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Brochure distributed on closing day with ratiopharm 91

Teva | Corporate Language | Entities

Subsidiaries Independent brands within Teva like IVAX will appear as shown in this sample. Independent entities whose name includes "Teva", like Teva Neuroscience will appear as seen opposite. Please send your designs for approval by CorCom studio.

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Argentina S.A. Logo and affiliation to Teva's group

Group Member

Neuroscience Logo

Neuroscience Teva Neuroscience Ltd.

Logo and definition

Neuroscience

Dr. James Jones. Medical Director Tel. 1-816-123-4567 | Fax. 1-816-123-4567 [email protected] www.tevapharm.com | www.tevaneuroscience.com

Email signature 93

Teva | Corporate Language | Entities

Subsidiaries Subsidiaries such as PLIVA or ratiopharm, which act as independent entities or brands, will add the "Teva Group Member" logo as a footnote on their communication tools subject to the business unit or country manager's decision. Refer to teva group member files

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teva | corporate language | guidelines

Implementation

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Print

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Teva | Corporate Language | Implementation | Print

Letterhead Print format Based on a 9 across grid, the letterhead, along with the additional stationery items, acts as the foremost ambassador for Teva's Corporate Language. The size, weight and placement of the text makes the document easy to read, human and assertive in voice. Use the attached template and place your entity logo and address lines according to the grid shown here. Refer to file: teva_A4_letterhead.indd or teva_USA_letterhead.indd

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1.

Text



UnitOT Light 11pt. Black Character Metrics

2.

Title



UnitOT Bold 11pt. Black

3.

Footer 1.2cm from the bottom Entity name: UnitOT Bold 8pt. More details: UnitOT Thin 8pt. Color: Black

Human Resources

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Human Resources

June 4, 2010

June 4, 2010

Dear John,

Dear John,

Enclosed please find a catalog presenting the wide range of generic medicines manufactured under the Teva label. All of our products are produced according to the highest quality standards at plants worldwide that have both FDA and European approval. You will find that our commitment to excellence and quality is

Enclosed please find a catalog presenting the wide range of generic medicines manufactured under the Teva label. All of our products are produced according to the highest quality standards at plants worldwide that have both FDA and European approval. You will find that our commitment to excellence and quality is

manifested in every step of our product life cycle, as well as in the outstanding service we offer. Please find below additional information about our company and about the project we would like more information about from you.

manifested in every step of our product life cycle, as well as in the outstanding service we offer. Please find below additional information about our company and about the project we would like more information about from you.

1. General

1. General

Teva Pharmaceutical Industries Ltd. is a leading global pharmaceutical company, committed to increasing access to high-quality healthcare by developing, producing and marketing affordable generic drugs as well as innovative and specialty pharmaceuticals and active pharmaceutical ingredients. Headquartered

Teva Pharmaceutical Industries Ltd. is a leading global pharmaceutical company, committed to increasing access to high-quality healthcare by developing, producing and marketing affordable generic drugs as well as innovative and specialty pharmaceuticals and active pharmaceutical ingredients. Headquartered

in Israel, Teva is the world's largest generic drug maker, with a global product portfolio of more than 1,250 molecules and a direct presence in approximately 60 countries. Teva's branded businesses focus on neurological, respiratory and women's health therapeutic areas as well as biologics. Teva's leading innovative product, Copaxone®, is the number one prescribed treatment for multiple sclerosis. Teva employs approximately 40,000 people around the world and reached $13.9 billion in net sales in 2009.

in Israel, Teva is the world's largest generic drug maker, with a global product portfolio of more than 1,250 molecules and a direct presence in approximately 60 countries. Teva's branded businesses focus on neurological, respiratory and women's health therapeutic areas as well as biologics. Teva's leading innovative product, Copaxone®, is the number one prescribed treatment for multiple sclerosis. Teva employs approximately 40,000 people around the world and reached $13.9 billion in net sales in 2009.

2. Teva website project

2. Teva website project

The Teva website must reflect our organization’s values and vision as well as the key messages that communicate our strategy. The website should serve as a tool for presenting Teva’s strengths as a leading

The Teva website must reflect our organization’s values and vision as well as the key messages that communicate our strategy. The website should serve as a tool for presenting Teva’s strengths as a leading

pharmaceutical company, and a channel through which we communicate with stakeholders in a wide range of areas, including the pharma industry, business realm, corporate social responsibility, customers, patients and employees.

pharmaceutical company, and a channel through which we communicate with stakeholders in a wide range of areas, including the pharma industry, business realm, corporate social responsibility, customers, patients and employees.

Thank you,

Thank you,

Teva Corporate Communications Team

Teva Corporate Communications Team

Teva Human Resources 5 Basel St., Petach Tikva, Israel | Tel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com

Teva Human Resources 5 Basel St., Petach Tikva, Israel | Tel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com

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Teva | Corporate Language | Implementation | Print

Envelope The two version envelope, is based on a 5 up grid.

1.

Entity name



UnitOT Bold 8pt. Black

Use the attached template and place your entity logo and address lines according to the grid shown here.

2.

More details



UnitOT Thin 8pt. Black Character Metrics

Refer to file: teva_envelope.indd or teva_USA_envelope.indd

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USA option

Teva Pharmaceutical Industries Ltd. 5 Basel St., Petach Tikva, Israel Tel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com

Teva Pharmaceutical Industries Ltd. 5 Basel St., Petach Tikva, Israel Tel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com

1 Teva Pharmaceutical Industries Ltd. 5 Basel St., Petach Tikva, Israel Tel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com

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Teva | Corporate Language | Implementation | Print

Business card One sided The grid is fitted to the dimentions of the given work. Use this business card when all the information fits on one side of the business card. Refer to file: teva_business card_one sided.indd

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1.

Name



UnitOT Bold 8pt. Black

2.

Title and department name Entity name More details



UnitOT Light 8pt. Black Character Metrics

1 Dan Barak Senior Director, Legal Department Teva Neuroscience Tel. 972.3.9999999 Fax. 972.3.9999999 5 Basel St., Petach Tikva, Israel [email protected] www.tevapharm.com

Dan Barak Senior Director, Legal Department Teva Neuroscience Tel. 972.3.9999999 Fax. 972.3.9999999 5 Basel St., Petach Tikva, Israel [email protected] www.tevapharm.com

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Teva | Corporate Language | Implementation | Print

Business card Two sided

Front 1. Name

When the amount of text is too large to fit on one side or if you want to add the slogan to one side of the businesscard, use this format.



UnitOT Bold 8pt. Black

2.

Title and department name More details

Refer to file: teva_business card_two sided.indd or teva_business card_slogan.indd



UnitOT Light 8pt. Black Character Metrics

Back 1. Entity name

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2.

UnitOT Bold 8pt. Black



UnitOT Light 8pt. Black Character Metrics

More details

1 Dan Barak

Dan Barak

Senior Director, Legal Department Tel. 972.3.9999999 Cel.972.54.8888888 [email protected]

Senior Director, Legal Department Tel. 972.3.9999999 Cel.972.54.8888888 [email protected]

2 Front

1 Teva Neuroscience 5 Basel St., Petach Tikva, Israel Fax. 972.3.9267862 www.tevapharm.com

Teva Neuroscience 5 Basel St., Petach Tikva, Israel Fax. 972.3.9267862 www.tevapharm.com

2 Back

Dan Barak Corporate Communications Teva Pharmaceutical Industries Ltd. Tel. 972.3.9999999 Cel. 972.54.8888888 [email protected]

Front

Back 105

Teva | Corporate Language | Implementation | Print

Business card Two languages Another good reason for using a two sided business card is when the card calls for the use of two languages. Refer to file: teva_business card_two languages.indd

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1.

Name



UnitOT Bold 8pt. Black

2.

Title and department name Entity name More details



UnitOT Light 8pt. Black Character Metrics

Dan Barak Senior Director, Legal Department Teva Pharmaceutical Industries Ltd. Tel. 972.3.9999999 Cel.972.54.8888888 [email protected]

‫דן ברק‬ ‫ מחלקה משפטית‬,‫יועץ בכיר‬ ‫טבע תעשיות פרמצבטיות בע"מ‬ 054 8888888 ‫ נייד‬03 9999999 .‫טל‬ 49131 ‫ פתח תקוה‬,5 ‫רח' בזל‬ [email protected]

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Teva | Corporate Language | Implementation | Print

Business card Subsidiaries The two samples appearing here are treatments for one sided and two sided Teva subsidiary business cards.

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1.

Name



UnitOT Bold 8pt. Black

2.

Title and department name Entity name More details



UnitOT Light 8pt. Black Character Metrics

Pharmachemie - one sided

Milan Vujinovic Vodja skupnih služb Pliva Ljubljana d.o.o. Pot k sejmišcu 35, 1231 Ljubljana, Slovenija T: 01 5890 355, F: 01 5890 399 M: 031 574 639 E: [email protected], www.tevasi.si

Group Member Pliva Slovenia - two sided

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Teva | Corporate Language | Implementation | Print

Folders Cover A folder is an effective tool to reveal and express your business unit's values and messages. You can use color areas or images, and use logo+slogan in many creative ways.

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Results

Corporate Language Graphic Guidelines

First Quarter 2010

People

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Teva | Corporate Language | Implementation | Print

Folders Inside The inside part of the folder should obviously extend the look and feel of the cover, using the same language. Please use only rectangular lines and refrain from using rounded corners in die cuts.

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Teva | Corporate Language | Implementation | Print

Brochures After choosing the format for your artwork, place a grid according to your need. Place headlines, bleed images, illustrations, color areas and bodycopy according to the grid.

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"Desire and passion are the key to our success; the connection between people and a vision is what sets us apart." Benny Klener, VP Pharma Operations Israel & Global Portfolio Strategy Teva Generics System, Israel

"The rapid growth in teva changes not only your job itself, but also your vision for your own career, and where you see it going." Ruud Smit, Director of R&D Teva Pharmachemie, The Netherlands

growing fast Teva is the leading global generic pharmaceutical company and among the top 15 pharmaceutical companies in the world. The company develops, manufactures and markets generic and branded pharmaceuticals as well as active pharmaceutical ingredients, now with approximately 40,000 employees worldwide.

growing together

As part of teva, you have joined the industry leader with a long record of global success and a strong emphasis on developing our employees. A dynamic and empowered working environment brings out the best in our people with continuous opportunities for personal and professional growth alongside the company's growth. We take pride in working by the highest industry standards, with ongoing investment in new technologies, processes and products.

our vision

7KHFRQŊGHQFHDQGUHVSRQVLELOLW\ZH receive to grow and face new challenges gives us the feeling that we can do anything." Angela Murphy, Quality Assurance (QA) Manager, Solid Dose Production Teva Pharmaceuticals Ireland

"In teva, you can actually see what DQHʼnHFWJRRGSHRSOHEULQJWRDQ organization." Dave Rekenthaler, Director, National Accounts, Teva Sales Teva Pharmaceuticals USA

a new future

The combination of ratiopharm and teva strengthens and enhances our global and european market leadership position, SURYLGHVWKHPRVWFRPSUHKHQVLYHRʼnHULQJ to customers on a global scale, and brings together an outstanding team of employees and managers. You are now part of our worldwide team RIWDOHQWHGSHRSOHZKRDUHFRQŊGHQWLQ themselves, action oriented, creative, assertive and challenging, yet also humble in the knowledge that they will be surrounded by outstanding colleagues in the service ultimately of millions of patients. Teva welcomes ratiopharm into our global family, a company you can be proud to work in, and where you can continue to grow with the best

the

the

teva’s guiding values

we make quality healthcare accessible around the world

we lead the way

We set the pace and strive to excel in everything we do. :HDLPWRFUHDWHYDOXHGLʼnHUHQWLDWHRXUVHOYHVDQGPRYHTXLFNO\LQ every action or response. we don’t just say it, we do it.

we are accessible

Being open and available increases the shared knowledge and learning in teva, and helps us understand the market needs in order to make TXDOLW\PHGLFLQHPRUHDFFHVVLEOH

we are committed to excellence

Quality and safety are our number one priority. We are committed to the well-being of our employees, customers, community and environment. We act with integrity, ethical conduct and the highest standards of service.

we value simplicity

In a fast-moving, complex organization like teva, simplicity is the key to success. To keep up to speed we must remain lean, agile and never lose touch with the people we serve.

we are prepared for change

Change is a natural and constant part of our business environment. We initiate and respond to change as an opportunity for greater VXFFHVVDQGŊQGLQQRYDWLYHVROXWLRQVWKDWZLOOJLYHXVDFRPSHWLWLYH advantage

we are One Teva

Each of our individual actions contribute to teva’s success overall, and together, our combined activities across the globe are making a real GLʼnHUHQFH

Discover a world of growing opportunities

7HYDKDVSURGXFWLRQDQGUHVHDUFKIDFLOLWLHVPDUNHWLQJRŌFHVDQG distribution operations in close to 60 countries across the globe.

Closing day Teva-ratiopharm integration brochure 115

Teva | Corporate Language | Implementation | Print

Posters Use colored areas or images as backgrounds. Typography can also act as an image.

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Customer Service

Poster designed for TAPI Customer Service values

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teva | corporate language | guidelines

Implementation

118

Online

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Teva | Corporate Language | Implementation | Online

Website After analyzing Teva’s unique characteristics, we have chosen to focus the User Interface on Teva’s varied target audiences: pharma industry, business realm, social responsibility, government affair issues, internal communications and our customers and consumers. Our messages will elaborate on our extraordinary ability to thrive in an environment of "Complementary Dualities": Quality - Accessibility Innovation - Tradition Humanity - Human Excellence - Togetherness Creativity - Simplicity Success - Care

120

This concept has been developed and “translated” into web language; the “Bridging Duality” theme runs through every page of the site, telling Teva’s story.

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Teva | Corporate Language | Implementation | Online

Presentation One of the main tools for disseminating information within the corporate structure and outside is the PowerPoint format. As part of the Corporate Language rehaul, a coherent and comprehensive presentation has been devised to help all of Teva's employees, across the globe and on all levels, in presenting clear and convincing arguments in a captivating manner. Please assist Teva employees in your department to design their presentations according to Teva's Corporate Language. Refer to file: teva_ppt template.ppt which contains built-in guidelines and recommendations.

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Teva | Corporate Language | Implementation | Online

Presentation Graphs and diagrams that are imported from an Excel file, have very limited color and design options. Once you use them, you will need to match the colors available in your current Microsoft Office with our language color pallette. Note: Arial font should be used in all presentations delivered to Teva worldwide.

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Teva | Corporate Language | Implementation | Online

Letterhead Word format Since much of the written communication will be done through Word documents sent online, we have designed a Word template for the letterhead, which can be read on the computer or printed out on standard office printers. The design follows the print letterhead design but makes sure the logo will not be cut off by the printer's inability to print all the way to the edge of the paper. Refer to file: word letterhead template.doc

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1.

Text Arial Regular 10pt. Black Character Metrics

2. 3.

Title Arial Bold 10pt. Black Footer 1.2cm from the bottom Entity name: Arial Bold 8pt. Adress: Arial Regular 8pt. Color: Black

Human Resources

1

2

3

Human Resources

June 4. 2010

June 4. 2010

Dear John,

Dear John,

Enclosed please find a catalog presenting the wide range of generic medicines manufactured under the Teva label. All of our products are produced according to the highest quality standards at plants worldwide that have both FDA and European approval. You will find that our commitment

Enclosed please find a catalog presenting the wide range of generic medicines manufactured under the Teva label. All of our products are produced according to the highest quality standards at plants worldwide that have both FDA and European approval. You will find that our commitment

to excellence and quality is manifested in every step of our product life cycle, as well as in the outstanding service we offer. Please find below additional information about our company and about the project we would like more information about from you.

to excellence and quality is manifested in every step of our product life cycle, as well as in the outstanding service we offer. Please find below additional information about our company and about the project we would like more information about from you.

1. General Teva Pharmaceutical Industries Ltd. is a leading global pharmaceutical company, committed to

1. General Teva Pharmaceutical Industries Ltd. is a leading global pharmaceutical company, committed to

increasing access to high-quality healthcare by developing, producing and marketing affordable generic drugs as well as innovative and specialty pharmaceuticals and active pharmaceutical

increasing access to high-quality healthcare by developing, producing and marketing affordable generic drugs as well as innovative and specialty pharmaceuticals and active pharmaceutical

ingredients. Headquartered in Israel, Teva is the world's largest generic drug maker, with a global product portfolio of more than 1,250 molecules and a direct presence in approximately 60 countries. Teva's branded businesses focus on neurological, respiratory and women's health therapeutic areas as well as biologics. Teva's leading innovative product, Copaxone®, is the number one prescribed treatment for multiple sclerosis. Teva employs approximately 40,000 people around the world and reached $13.9 billion in net sales in 2009.

ingredients. Headquartered in Israel, Teva is the world's largest generic drug maker, with a global product portfolio of more than 1,250 molecules and a direct presence in approximately 60 countries. Teva's branded businesses focus on neurological, respiratory and women's health therapeutic areas as well as biologics. Teva's leading innovative product, Copaxone®, is the number one prescribed treatment for multiple sclerosis. Teva employs approximately 40,000 people around the world and reached $13.9 billion in net sales in 2009.

2. Teva website project The Teva website must reflect our organization’s values and vision as well as the key messages that

2. Teva website project The Teva website must reflect our organization’s values and vision as well as the key messages that

communicate our strategy. The website should serve as a tool for presenting Teva’s strengths as a leading pharmaceutical company, and a channel through which we communicate with stakeholders in a wide range of areas, including the pharma industry, business realm, corporate social responsibility, customers, patients and employees.

communicate our strategy. The website should serve as a tool for presenting Teva’s strengths as a leading pharmaceutical company, and a channel through which we communicate with stakeholders in a wide range of areas, including the pharma industry, business realm, corporate social responsibility, customers, patients and employees.

Thank you,

Thank you,

Teva Corporate Communications Team

Teva Corporate Communications Team

Teva Human Resources 5 Basel St., Petach Tikva, Israel | Tel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com

Teva Human Resources 5 Basel St., Petach Tikva, Israel | Tel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com

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Teva | Corporate Language | Implementation | Online

Email signature Using the basic logo and strip format, an e-signature has been devised to allow maximum legibility while taking up minimum space on the email document. Enclosed is a PowerPoint one-page file, offering you a short and a long version signature, where you may insert your details, save as a picture and import to your Outlook signature. Consult your IT team for the implementation of the email signature into your Outlook. Refer to file: emailsignature_short.ppt or emailsignature_long.ppt

128

Bill Johns Website Characterization

Dear Bill, Regarding the re-design, do you have certain guidelines you could send to me and I will send you a template for approval? Would it be better to meet with someone in your department?

Thank you, John Bill Johns

John Rogers. Head of Communications Cell. +972.54.8888888 Tel. +972.3.9999999 www.tevapharm.com Website Characterization

Dear Bill, Regarding the re-design, do you have certain guidelines you could send to me and I will send you a template for approval? Would it be better to meet with someone in your department?

Thank you, John

TAPI

Bill Johns Website Characterization

John Rogers. Head of Communications Cell. +972.54.8888888 Tel. +972.3.9999999 www.tapi.com

Dear Bill, Regarding the re-design, do you have certain guidelines you could send to me and I will send you a template for approval? Would it be better to meet with someone in your department?

Thank you, John

Dr. Roberto Garcia. Director Medico Tel. (54) 11 123-4567 | Fax. (54) 11 123-4568 Cel. 99878-2686 [email protected] www.tevapharm.com | www.ivax.com.ar

Group Member

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teva | corporate language | guidelines

Implementation

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Environment

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Teva | Corporate Language | Implementation | Environment

Interior Signage Entrance/Elevator sign When a building contains more than one entity, it will be named according to the building name or address. Main lobby signage needs to denote the departments quickly and clearly. Floors are arranged according to physical order, upper floors on top.

132

16 Basel St.

3

Global Pharmacovigilance

2

Corporate Patent Dept.

TAPI Purchasing & Global Real Estate

Global Product Development Strategic Business Planning R&D Initiative HR Israel Global Real Estate Unit

1

Global Products Division

133

Teva | Corporate Language | Implementation | Environment

Interior Signage Entrance/Elevator sign Headings for signs in buildings which house a unique entity will denote the entitiy’s name.

134

Pharmaceutical Industries Ltd.

3

Global Pharmacovigilance

2

Corporate Patent Dept.

TAPI Purchasing & Global Real Estate

Global Product Development Strategic Business Planning R&D Initiative HR Israel Global Real Estate Unit

1

Global Products Division

135

Teva | Corporate Language | Implementation | Environment

Interior Signage Entrance/Elevator sign If the entity logo has a color (refer to entity color guidelines, pages 45,47), that color will be used on the signs.

136

UK Teva UK Limited

3

Global Pharmacovigilance

2

Corporate Patent Dept.

TAPI Purchasing & Global Real Estate

Global Product Development Strategic Business Planning R&D Initiative HR Israel Global Real Estate Unit

1

Global Products Division

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Teva | Corporate Language | Implementation | Environment

Interior Signage Floor directional sign When coming out of the elevator or reaching an intersection on a given floor, this kind of sign is appropriate. Please note: conference rooms are separated by a full line from departments, their names appearing in unit bold. This allows for quicker orientation for guests.

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2 Global Pharmacovigilance TAPI Purchasing & Global Real Estate Opal Conference Room Pnina Conference Room

Corporate Patent Dept. Global Product Development Strategic Business Planning R&D Initiative HR Israel Global Real Estate Unit Tarshish Conference Room

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Teva | Corporate Language | Implementation | Environment

Interior Signage Junction directional sign In some cases, as in corners, it is best to separate these signs into two specific directions.

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Corporate Patent Dept.

Global Pharmacovigilance

Global Product Development

TAPI

Strategic Business Planning

Purchasing & Global Real Estate

R&D Initiative HR Israel Global Real Estate Unit

Opal Conference Room Pnina Conference Room

Tarshish Conference Room

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Teva | Corporate Language | Implementation | Environment

Interior Signage Department signs Departmental signs maintain the basic guidelines layout for entities, making for an ease of legibility and quick recognition. Colors should be kept within the gray scheme.

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Finance Division

Purchasing & Global Real Estate Finance Division

Travel Department Purchasing & Global Real Estate

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Teva | Corporate Language | Implementation | Environment

Interior Signage Department signs Another option for a subdepartment is to add an additional, separate square or rectangle. Option with color. The option should be applied to all units within a department/floor.

144

Legal Department

Legal Department

Global Patent Group

Legal Department

Global Patent Group

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Teva | Corporate Language | Implementation | Environment

Interior Signage Room signs Room signs denote the room number and the occupant's name. Again, this is done within the confines of the corporate language, with titles appearing half the size of the bearer's name. The name will appear in Unit bold.

146

2013

2013

2012 Suzanne van Dijk

James Johns

One person

James Johns Marketing Director

One person + Title

Rachel Smith

Two persons

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Teva | Corporate Language | Implementation | Environment

Interior Signage Conference room signs Conference room signage should be kept to a minimum of required information: room number and name. The icon tells us this a conference room.

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1234

Pnina 1234

Pnina

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Teva | Corporate Language | Implementation | Environment

Interior Signage Icon room signs (various options) Icons are also used to denote additional public spaces, and can be juxtapositioned with arrows to create directional signs. Please refer to signage codes in your country for specific rules and regulations when designing these kind of signs.

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1234

1235

1235

Exit

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Teva | Corporate Language | Implementation | Environment

Interior Signage Icons are taken from font Netto Office icons. Additional icons (i.e. meeting room) have been designed accordingly. These can be used for standalone signage (closets etc.) as well as room and directional signage.

If you are designing a new icon, please make sure to send it to the corcom studio for approval.

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Entrance

Exit

P Cafeteria / Kitchenette

Meeting room

Parking

Toilets

Men's room

Women's room

Fire extinguisher

Fire escape

Disabled ready

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Teva | Corporate Language | Implementation | Environment

Signage Exterior Like the rest of the Corporate Language, Teva's signage design strives for strong impact while maintaining a simplicity of elements allowing for fast, coherent legibility. The grid is used to allow each piece of information to be read in turn. Arrows in different formats can be accessed within the opentype glyphs for our font, Unit.

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→ →

Basel st.

‫רח' בזל‬ 155

Teva | Corporate Language | Implementation | Environment

Signage Private & commercial vehicles For private cars, use the logo on its own. Commercial vans can be fitted with larger logo decals, incorporating our slogan where appropriate.

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Teva | Corporate Language | Implementation | Environment

Flags Teva flags will be designed and manufactured in two formats horizontal and vertical using G4 green. For regional flags you may use B5 blue.

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Teva flag

Regional flag

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Teva | Corporate Language | Implementation | Environment

Media back Media backs are backdrops used behind the table at news conferences. Logos are placed in a staggered grid, to make sure they are seen, no matter what angle the photographer shoots the speaker from.

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Teva | Corporate Language | Implementation | Environment

Rollups Rollups should be treated as large stickers. Use as few elements as possible. Make sure to make them large enough to be seen from a distance, especially text.

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Results

Q2 Second Quarter

2010

Q2 2010 results rollup

Exchange shift to Outlook project rollup 163

Teva | Corporate Language | Implementation | Environment

Dress & Headwear Teva's Corporate Language applies itself naturally to wearable items. Whether printing or stitching graphics on to material, make sure the colors comply with the guidelines palette. Place graphics in a clearly visible area on the item, either front or side. One appearance per item is sufficient.

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Exchange shift to Outlook project dress and headwear

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Teva | Corporate Language | Implementation | Environment

Mousepad Like many other items, this is a perfect opportunity to flaunt our messages. Note the precise placement of the logo in relation to the typography.

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Teva | Corporate Language | Implementation | Environment

CD/DVD Here is a good example of how colored areas can be implemented as visual elements, without the need for additional images or illustrations.

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Corporate Language Graphic Guidelines

Corporate Language Graphic Guidelines

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teva | corporate language | guidelines

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Appendix

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Teva | Corporate Language | Appendix

Ready-to-use images We have made available for you several images which embody the spirit of teva, and which can be implemented in presentation intro and outros, as interior design elements and as screensavers. These images include images of lifestyle, work and company history, and can appear with or without the teva logo and slogan. Refer to plumtree at: http://ptvportal01.il.teva. corp/portal/server.pt?open=512&objID=516&P ageID=0&parentname=CommunityPage&pare ntid=1&cached=true&mode=2&userID=42292

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Teva | Corporate Language | Appendix

Paper type Use matte papers with a warm feel in different weights. Matte laminations over chrome paper are also recommended.

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Teva | Corporate Language | Appendix

How it all comes together These guidelines have been put together with the intent to be simple enough to implement intuitively, yet flexible enough to allow designers, across the world, to experiment and stretch the Corporate Language in distinct and creative directions. We believe that, implemented correctly, you will enrich Teva’s visual presence everywhere and help give it a diverse, unified voice. You are invited to consult with our Corporate Communications studio: [email protected]

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CorCom Corporate Communications

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Ariel Kotzer. Creative and Design Direction Ziva van Dijk. Studio Manager Racheli Levi. Design and Production Shir Altay. Corporate Communications Manager Maya Bartal. Israel Public Relations Yossi Koren. VP Corporate Communications

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