Popcorn Packaging Using Stand Up Pouches
www.standuppouches.net
Copyright © 2013 StandUpPouches.net. All rights reserved worldwide.
Popcorn Packaging Using Stand Up Pouches
www.standuppouches.net
WARNING: This eBook is for your personal use only. You may NOT Give Away, Share Or Resell This Intellectual Property In Any Way
All Rights Reserved
Copyright © 2013 – StandUpPouches.net and ABC Packaging Direct. All rights are reserved. You may not distribute this report in any way. You may not sell it, or reprint any part of it without written consent from the author, except for the inclusion of brief quotations in a review. Disclaimer This publication is protected under the US Copyright Act of 1976 and all other applicable international, federal, state and local laws, and all rights are reserved, including resale rights: you are not allowed to give or sell this Ebook to anyone else. If you received this publication from anyone other than StandUpPouches.net or ABCPackagingDirect.com, you've received a pirated copy. Please contact us via e-‐mail at support at
[email protected] and notify us of the situation. Please note that much of this publication is based on personal experience and anecdotal evidence. Although the author and publisher have made every reasonable attempt to achieve complete accuracy of the content in this Ebook, they assume no responsibility for errors or omissions. Also, you should use this information as you see fit, and at your own risk. Your particular situation may not be exactly suited to the examples illustrated here; in fact, it's likely that they won't be the same, and you should adjust your use of the information and recommendations accordingly. Any trademarks, service marks, product names or named features are assumed to be the property of their respective owners, and are used only for reference. There is no implied endorsement if we use one of these terms. Finally, use your head. Nothing in this Guide is intended to replace common sense, legal, medical or other professional advice, and is meant to inform and entertain the reader. Copyright © 2013 StandUpPouches.net. All rights reserved worldwide. Build Your Brand Copyright © 2013 StandUpPouches.net. All rights reserved worldwide.
Popcorn Packaging Using Stand Up Pouches
www.standuppouches.net
Long gone are the days when popcorn was enjoyed only in a movie theater, circus, or county fair. Gone too is the limited choice of "buttered or unbuttered." Popcorn today comes in different colors, types, and flavor additives (bacon popcorn, anyone), all available to be enjoyed at home. There are many companies providing almost countless options and competition has never been hotter. The ability to build your brand is critical to your continuing success. Fortunately, popcorn packaging using stand up pouches will build your brand. Successfully building brand recognition requires establishing a strong connection in the minds of consumers between the products you sell and your brand so that consumers can't think of one without thinking of the other. Stand up pouches help create that connection. Also known as custom print bags, Mylar® barrier pouches, and stand up bags, stand up pouch barriers are actually multiple layers of special film that have been laminated together. Strong and durable, yet flexible as well, stand up pouches will protect your popcorn varieties from vapor, pests, odor, and moisture. Consumers will appreciate the extended shelf life provided by stand up pouches as they seal in flavor and freshness. Features that enhance brand recognition go beyond just price and quality, however. Convenience is also very important to consumers. Because stand up pouches do stand up, they store neatly on kitchen shelves, saving space in the process. Optional tear notches allow for an easy, mess-‐free opening and zip lock closures prevent spills while guarding against spoilage. Stand up pouches will help you build your brand because of how well they brand your brand. The wide front and back panels are ideal for your company labels or for printing (in up to 10 colors) customized to your exact specifications. You can even combine the two. For those popcorn varieties that are visually pleasing or interesting to look at (e.g., blue kernels), clear film is also available. And, because stand up pouches stand up on the shelf, they stand apart from the competition, further making the impression necessary to produce recognition of your brand.
Performs As Well As It Protects Copyright © 2013 StandUpPouches.net. All rights reserved worldwide.
Popcorn Packaging Using Stand Up Pouches
www.standuppouches.net
Popcorn has taken on a whole new personality in our world. Once thought of solely as something you ate while at the movies, it is now seen as a convenient, healthy snack item that can be enjoyed at home or on the go. Made in countless varieties and flavors and available for purchase in grocery stores and at mall kiosks alike, popcorn has been packaged as a fun and flavor-‐filled food for everyone. Given that its portability is part of its appeal, it follows that popcorn should be offered in packaging that performs as well as it protects. Like stand up pouches. A stand up pouch is made by laminating together multiple layers of special film to create a barrier bag that not only protects your products from vapor, odor, moisture, and pests, but also extends the shelf life by sealing in freshness, flavor, and nutritional value. Also known as stand up bags, Mylar® pouches, and custom stand bags, stand up pouches are flexible, yet strong and durable. A performance feature that consumers don't really think about unless it's absent is convenience. With a stable base and formed side panels, stand up pouches conveniently stand up in the kitchen, cabin, or dorm room, while saving space in the process. Optional tear notches provide for an easy and mess-‐free opening. Available zip-‐lock style closures prevent spillage and guard against spoilage. Stand up pouches perform as their own form of marketing as well. They stand up on the shelf and, therefore, stand apart from the competition. The panels we've mentioned accommodate your company labels or printing, in as many as 10 colors, customized to your exact specifications. You can combine both features and, if you prefer, even order the inclusion of clear film to display the more visually appealing varieties among your brand's product line. One more performance feature of note: Stand up pouches are environmentally friendly. Recyclable, they also create less landfill waste because they are made with less material than other packaging bags (up to 12 percent less).
Saves You Money Copyright © 2013 StandUpPouches.net. All rights reserved worldwide.
Popcorn Packaging Using Stand Up Pouches
www.standuppouches.net
In these days of increased competition, shrinking market share, and declining profits, a company's effectiveness in cutting costs may determine its long-‐term success, if not simple survival. There are any number of ways to reduce overhead, some fairly obvious and relatively easy to accomplish. One such obvious and simple way is by ensuring that your choice of packaging is the most cost-‐efficient method of bringing your products to market. Popcorn packaging using stand up pouches will save you money. Stand up pouches are manufactured by laminating together multiple layers of scientifically formulated film that yields a barrier which will protect your popcorn varieties from moisture, vapor, odor, and pests. At the same time, stand up pouches will extend your brand's shelf life by locking in freshness, flavor, and nutrition. The production of stand up pouches is extremely energy efficient. In addition, less material is required to produce stand pouches than is needed to make most other plastic packaging bags (up to 12 percent less material). Less material generates further savings because each pouch weighs less than most other competing bags and, therefore, consumes less fuel per unit to ship. Surprisingly to some, although stand up pouches are made with less material, they require no additional structural support or supplemental packaging such as in inner liner or outer box, bag, canister, or carton, to fully perform all the functions you demand of the packaging for your products. This results in substantial savings because it eliminates all costs normally associated with the production, transportation, storage, and disposal of extra packaging. An additional comment is warranted about the durability of stand up pouches: Resilient and puncture-‐resistant, each pouch withstands most rough treatment that occurs during shipping or when being handled by store employees while they unload a delivery or stock the shelves. Fewer bags are damaged and, as a result, less product is returned to you, thereby reducing both the expenses incurred in processing those returns as well as minimizing the creation of costly waste. Popcorn packaging using stand up pouches will save you money: There's more than a kernel of truth to that.
Stand Up Pouches Will Increase Your Sales Copyright © 2013 StandUpPouches.net. All rights reserved worldwide.
Popcorn Packaging Using Stand Up Pouches
www.standuppouches.net
Popcorn ranks near the top of the list of America's favorite snack foods. Once seen as something you ate at the movies, popcorn is now considered an eat-‐anywhere, eat-‐anytime type of snack. Portable, generally nutritious, and possessing less fat content than potato/tortilla chips and most crackers, popcorn now comes in a variety of flavors and a range of colored kernels. Of course, there are more companies than ever in the popcorn business now and the increased competition has made it difficult to maintain, never mind grow, market share. Increasing your sales requires creativity, perhaps even thinking outside the box. In fact, thinking outside of the box is exactly what you'll be doing when you use stand up pouches to increase your popcorn sales. Stand up pouches stand up on the shelf, so they stand apart from the competition. Round and sombrero-‐style hang holes are also available and offer retailers/grocers a second display option. Why is this important? Because half of all shoppers have not made a decision on which brand to buy when they reach the store aisle. These display options allow your product to make an impression sufficient to grabbing the customer’s attention. Wide front and back panels that enable you to affix your own labels or order the application of printing customized to your exact specifications will further bolster the appearance of your product line. A major driver of sales is customer satisfaction and customer satisfaction is, in turn, driven in large part by the convenience of a product or its packaging. Stand up pouches stand conveniently on the shelf, picnic table, beach cooler, or even the dash of the car (although we don't recommend it!). As well, optional tear notches make each pouch easy to open and available zip lock closures seal in freshness and flavor and prevent spills. Manufactured by laminating together multiple layers of special film, stand up pouches will protect your popcorn line from vapor, odor, moisture, and pests. Popcorn stand up pouch packaging will add pop to your sales efforts. Helps the Environment Popcorn has become one of our favorite snack foods, enjoyed not only for its flavor and convenience but because it is a healthy and usually (depending on the variety/flavoring) low-‐ calorie snack. From plain to caramel corn, popcorn is available in multiple varieties including cheddar, Parmesan, salt and vinegar, barbeque, and bacon flavor, just to name a few. Popcorn itself creates no real waste. For those consumers to whom the health of the planet is important, your brand will be considered in a more favorable light if your packaging doesn't create much waste either. Popcorn packaging using stand up pouches is green and helps the environment. Copyright © 2013 StandUpPouches.net. All rights reserved worldwide.
Popcorn Packaging Using Stand Up Pouches
www.standuppouches.net
Like popcorn, stand up pouches don't start out in their usable form. Multiple layers of scientifically formulated film are laminated together to form a barrier that is strong, durable, flexible, and puncture resistant, all despite the fact that these pouches are made with less material than most other plastic packaging bags (sometimes up to 12 percent less). The manufacturing process is also very efficient and conserves energy. Most stand up pouches are eco-‐friendly and are recyclable; however, we know the vast majority of consumers don't recycle. Because stand up pouches are made with less material than most other bags, there is less waste created after disposal. Stand up pouches, also known as Mylar® bags, custom print pouches, and stand up bags, are so durable and resilient that they require no additional packaging to fully protect your popcorn varieties from vapor, odor, moisture, and pests. In other words, no materials are used or energy consumed in or for the production, transportation, storage, or shipping of additional supplemental packaging because, quite simply, there isn't any. One final comment about stand up pouches and the environment: The durability of each pouch means that fewer of them are damaged, either while in transit or while being handled by store employees. Less damage means fewer returns and fewer returns equals less waste. Popcorn packaging using stand up pouches: Green and environmentally friendly. Helpful Videos
IF YOU ARE IN THE FOOD BUSINESS…This Video Is For You http://standuppouches.wistia.com/medias/dgnkep251s BONUS: Use StandUpPouches.net to Build Your Business http://standuppouches.wistia.com/medias/bkkzwz6sek ADVANTAGES of Stand Up Pouches Versus Other Types of Packaging http://standuppouches.wistia.com/medias/dxmhf0p3zx FOOD Packaged In A Stand Up Pouch – Will NOT Break Your Bank Copyright © 2013 StandUpPouches.net. All rights reserved worldwide.
Popcorn Packaging Using Stand Up Pouches
www.standuppouches.net
http://standuppouches.wistia.com/medias/s5y1wfz2nc FOOD Packaged In A Stand Up Pouch—To Educate Your Customers http://standuppouches.wistia.com/medias/hng8vrt1sa
Copyright © 2013 StandUpPouches.net. All rights reserved worldwide.