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Popcorn  Packaging  Using  Stand  Up  Pouches     www.standuppouches.net       Copyright  ©  2013  StandUpPouches.net.  All  rights  reserved  wor...
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Popcorn  Packaging  Using  Stand  Up  Pouches    

www.standuppouches.net  

   

Copyright  ©  2013  StandUpPouches.net.  All  rights  reserved  worldwide.        

Popcorn  Packaging  Using  Stand  Up  Pouches    

www.standuppouches.net    

  WARNING:  This  eBook  is  for  your  personal  use  only.      You  may  NOT  Give  Away,   Share  Or  Resell  This  Intellectual  Property  In  Any  Way        

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Copyright  ©  2013  –  StandUpPouches.net  and  ABC  Packaging  Direct.  All  rights  are  reserved.   You  may  not  distribute  this  report  in  any  way.  You  may  not  sell  it,  or  reprint  any  part  of  it   without  written  consent  from  the  author,  except  for  the  inclusion  of  brief  quotations  in  a   review.     Disclaimer       This  publication  is  protected  under  the  US  Copyright  Act  of  1976  and  all  other  applicable   international,  federal,  state  and  local  laws,  and  all  rights  are  reserved,  including  resale  rights:   you  are  not  allowed  to  give  or  sell  this  Ebook  to  anyone  else.  If  you  received  this  publication   from  anyone  other  than  StandUpPouches.net  or  ABCPackagingDirect.com,  you've  received  a   pirated  copy.  Please  contact  us  via  e-­‐mail  at  support  at  [email protected]  and  notify  us   of  the  situation.     Please  note  that  much  of  this  publication  is  based  on  personal  experience  and  anecdotal   evidence.  Although  the  author  and  publisher  have  made  every  reasonable  attempt  to  achieve   complete  accuracy  of  the  content  in  this  Ebook,  they  assume  no  responsibility  for  errors  or   omissions.  Also,  you  should  use  this  information  as  you  see  fit,  and  at  your  own  risk.  Your   particular  situation  may  not  be  exactly  suited  to  the  examples  illustrated  here;  in  fact,  it's  likely   that  they  won't  be  the  same,  and  you  should  adjust  your  use  of  the  information  and   recommendations  accordingly.     Any  trademarks,  service  marks,  product  names  or  named  features  are  assumed  to  be  the   property  of  their  respective  owners,  and  are  used  only  for  reference.  There  is  no  implied   endorsement  if  we  use  one  of  these  terms.     Finally,  use  your  head.  Nothing  in  this  Guide  is  intended  to  replace  common  sense,  legal,   medical  or  other  professional  advice,  and  is  meant  to  inform  and  entertain  the  reader.     Copyright  ©  2013  StandUpPouches.net.  All  rights  reserved  worldwide.       Build Your Brand Copyright  ©  2013  StandUpPouches.net.  All  rights  reserved  worldwide.        

Popcorn  Packaging  Using  Stand  Up  Pouches    

www.standuppouches.net  

Long  gone  are  the  days  when  popcorn  was  enjoyed  only  in  a  movie  theater,  circus,  or  county   fair.    Gone  too  is  the  limited  choice  of  "buttered  or  unbuttered."    Popcorn  today  comes  in   different  colors,  types,  and  flavor  additives  (bacon  popcorn,  anyone),  all  available  to  be  enjoyed   at  home.    There  are  many  companies  providing  almost  countless  options  and  competition  has   never  been  hotter.    The  ability  to  build  your  brand  is  critical  to  your  continuing  success.     Fortunately,  popcorn  packaging  using  stand   up  pouches  will  build  your  brand.         Successfully  building  brand  recognition   requires  establishing  a  strong  connection  in   the  minds  of  consumers  between  the   products  you  sell  and  your  brand  so  that   consumers  can't  think  of  one  without   thinking  of  the  other.      Stand  up  pouches   help  create  that  connection.       Also  known  as  custom  print  bags,  Mylar®   barrier  pouches,  and  stand  up  bags,  stand   up  pouch  barriers  are  actually  multiple   layers  of  special  film  that  have  been   laminated  together.    Strong  and  durable,   yet  flexible  as  well,  stand  up  pouches  will  protect  your  popcorn  varieties  from  vapor,  pests,   odor,  and  moisture.    Consumers  will  appreciate  the  extended  shelf  life  provided  by  stand  up   pouches  as  they  seal  in  flavor  and  freshness.     Features  that  enhance  brand  recognition  go  beyond  just  price  and  quality,  however.     Convenience  is  also  very  important  to  consumers.    Because  stand  up  pouches  do  stand  up,  they   store  neatly  on  kitchen  shelves,  saving  space  in  the  process.    Optional  tear  notches  allow  for  an   easy,  mess-­‐free  opening  and  zip  lock  closures  prevent  spills  while  guarding  against  spoilage.         Stand  up  pouches  will  help  you  build  your  brand  because  of  how  well  they  brand  your  brand.     The  wide  front  and  back  panels  are  ideal  for  your  company  labels  or  for  printing  (in  up  to  10   colors)  customized  to  your  exact  specifications.    You  can  even  combine  the  two.  For  those   popcorn  varieties  that  are  visually  pleasing  or  interesting  to  look  at  (e.g.,  blue  kernels),  clear   film  is  also  available.    And,  because  stand  up  pouches  stand  up  on  the  shelf,  they  stand  apart   from  the  competition,  further  making  the  impression  necessary  to  produce  recognition  of  your   brand.  

Performs As Well As It Protects   Copyright  ©  2013  StandUpPouches.net.  All  rights  reserved  worldwide.        

Popcorn  Packaging  Using  Stand  Up  Pouches    

www.standuppouches.net  

Popcorn  has  taken  on  a  whole  new  personality  in  our  world.    Once  thought  of  solely  as   something  you  ate  while  at  the  movies,  it  is  now  seen  as  a  convenient,  healthy  snack  item  that   can  be  enjoyed  at  home  or  on  the  go.    Made  in  countless  varieties  and  flavors  and  available  for   purchase  in  grocery  stores  and  at  mall  kiosks  alike,  popcorn  has  been  packaged  as  a  fun  and   flavor-­‐filled  food  for  everyone.    Given  that  its  portability  is  part  of  its  appeal,  it  follows  that   popcorn  should  be  offered  in  packaging  that  performs  as  well  as  it  protects.    Like  stand  up   pouches.         A  stand  up  pouch  is  made  by  laminating  together  multiple  layers  of  special  film  to  create  a   barrier  bag  that  not  only  protects  your  products  from  vapor,  odor,  moisture,  and  pests,  but  also   extends  the  shelf  life  by  sealing  in  freshness,  flavor,  and  nutritional  value.    Also  known  as  stand   up  bags,  Mylar®  pouches,  and  custom  stand  bags,  stand  up  pouches  are  flexible,  yet  strong  and   durable.         A  performance  feature  that  consumers   don't  really  think  about  unless  it's  absent   is  convenience.    With  a  stable  base  and   formed  side  panels,  stand  up  pouches   conveniently  stand  up  in  the  kitchen,   cabin,  or  dorm  room,  while  saving  space   in  the  process.    Optional  tear  notches   provide  for  an  easy  and  mess-­‐free   opening.    Available  zip-­‐lock  style  closures   prevent  spillage  and  guard  against   spoilage.         Stand  up  pouches  perform  as  their  own   form  of  marketing  as  well.    They  stand  up   on  the  shelf  and,  therefore,  stand  apart   from  the  competition.    The  panels  we've  mentioned  accommodate  your  company  labels  or   printing,  in  as  many  as  10  colors,  customized  to  your  exact  specifications.    You  can  combine   both  features  and,  if  you  prefer,  even  order  the  inclusion  of  clear  film  to  display  the  more   visually  appealing  varieties  among  your  brand's  product  line.         One  more  performance  feature  of  note:    Stand  up  pouches  are  environmentally  friendly.     Recyclable,  they  also  create  less  landfill  waste  because  they  are  made  with  less  material  than   other  packaging  bags  (up  to  12  percent  less).        

Saves You Money   Copyright  ©  2013  StandUpPouches.net.  All  rights  reserved  worldwide.        

Popcorn  Packaging  Using  Stand  Up  Pouches    

www.standuppouches.net  

In  these  days  of  increased  competition,  shrinking  market  share,  and  declining  profits,  a   company's  effectiveness  in  cutting  costs  may  determine  its  long-­‐term  success,  if  not  simple   survival.      There  are  any  number  of  ways  to  reduce  overhead,  some  fairly  obvious  and  relatively   easy  to  accomplish.    One  such  obvious  and  simple  way  is  by  ensuring  that  your  choice  of   packaging  is  the  most  cost-­‐efficient  method  of  bringing  your  products  to  market.    Popcorn   packaging  using  stand  up  pouches  will  save  you  money.         Stand  up  pouches  are  manufactured  by  laminating  together  multiple  layers  of  scientifically   formulated  film  that  yields  a  barrier  which  will  protect  your  popcorn  varieties  from  moisture,   vapor,  odor,  and  pests.  At  the  same  time,  stand  up  pouches  will  extend  your  brand's  shelf  life   by  locking  in  freshness,  flavor,  and  nutrition.    The  production  of  stand  up  pouches  is  extremely   energy  efficient.    In  addition,  less  material  is  required  to  produce  stand  pouches  than  is  needed   to  make  most  other  plastic  packaging  bags  (up  to  12  percent  less  material).    Less  material   generates  further  savings  because  each  pouch  weighs   less  than  most  other  competing  bags  and,  therefore,   consumes  less  fuel  per  unit  to  ship.         Surprisingly  to  some,  although  stand  up  pouches  are   made  with  less  material,  they  require  no  additional   structural  support  or  supplemental  packaging  such  as   in  inner  liner  or  outer  box,  bag,  canister,  or  carton,  to   fully  perform  all  the  functions  you  demand  of  the   packaging  for  your  products.    This  results  in  substantial   savings  because  it  eliminates  all  costs  normally   associated  with  the  production,  transportation,   storage,  and  disposal  of  extra  packaging.         An  additional  comment  is  warranted  about  the  durability  of  stand  up  pouches:    Resilient  and   puncture-­‐resistant,  each  pouch  withstands  most  rough  treatment  that  occurs  during  shipping   or  when  being  handled  by  store  employees  while  they  unload  a  delivery  or  stock  the  shelves.     Fewer  bags  are  damaged  and,  as  a  result,  less  product  is  returned  to  you,  thereby  reducing   both  the  expenses  incurred  in  processing  those  returns  as  well  as  minimizing  the  creation  of   costly  waste.         Popcorn  packaging  using  stand  up  pouches  will  save  you  money:    There's  more  than  a  kernel  of   truth  to  that.            

Stand Up Pouches Will Increase Your Sales   Copyright  ©  2013  StandUpPouches.net.  All  rights  reserved  worldwide.        

Popcorn  Packaging  Using  Stand  Up  Pouches    

www.standuppouches.net  

Popcorn  ranks  near  the  top  of  the  list  of  America's  favorite  snack  foods.    Once  seen  as   something  you  ate  at  the  movies,  popcorn  is  now  considered  an  eat-­‐anywhere,  eat-­‐anytime   type  of  snack.    Portable,  generally  nutritious,  and  possessing  less  fat  content  than   potato/tortilla  chips  and  most  crackers,  popcorn  now  comes  in  a  variety  of  flavors  and  a  range   of  colored  kernels.    Of  course,  there  are  more  companies  than  ever  in  the  popcorn  business   now  and  the  increased  competition  has  made  it  difficult  to  maintain,  never  mind  grow,  market   share.    Increasing  your  sales  requires  creativity,  perhaps  even  thinking  outside  the  box.  In  fact,   thinking  outside  of  the  box  is  exactly  what  you'll  be  doing  when  you  use  stand  up  pouches  to   increase  your  popcorn  sales.         Stand  up  pouches  stand  up  on  the  shelf,  so  they  stand  apart  from  the   competition.    Round  and  sombrero-­‐style  hang  holes  are  also  available   and  offer  retailers/grocers  a  second  display  option.    Why  is  this   important?    Because  half  of  all  shoppers  have  not  made  a  decision  on   which  brand  to  buy  when  they  reach  the  store  aisle.  These  display   options  allow  your  product  to  make  an  impression  sufficient  to   grabbing  the  customer’s  attention.    Wide  front  and  back  panels  that   enable  you  to  affix  your  own  labels  or  order  the  application  of  printing   customized  to  your  exact  specifications  will  further  bolster  the   appearance  of  your  product  line.         A  major  driver  of  sales  is  customer  satisfaction  and  customer  satisfaction  is,  in  turn,  driven  in   large  part  by  the  convenience  of  a  product  or  its  packaging.    Stand  up  pouches  stand   conveniently  on  the  shelf,  picnic  table,  beach  cooler,  or  even  the  dash  of  the  car  (although  we   don't  recommend  it!).    As  well,  optional  tear  notches  make  each  pouch  easy  to  open  and   available  zip  lock  closures  seal  in  freshness  and  flavor  and  prevent  spills.         Manufactured  by  laminating  together  multiple  layers  of  special  film,  stand  up  pouches  will   protect  your  popcorn  line  from  vapor,  odor,  moisture,  and  pests.         Popcorn  stand  up  pouch  packaging  will  add  pop  to  your  sales  efforts.           Helps the Environment Popcorn  has  become  one  of  our  favorite  snack  foods,  enjoyed  not  only  for  its  flavor  and   convenience  but  because  it  is  a  healthy  and  usually  (depending  on  the  variety/flavoring)  low-­‐ calorie  snack.    From  plain  to  caramel  corn,  popcorn  is  available  in  multiple  varieties  including   cheddar,  Parmesan,  salt  and  vinegar,  barbeque,  and  bacon  flavor,  just  to  name  a  few.    Popcorn   itself  creates  no  real  waste.    For  those  consumers  to  whom  the  health  of  the  planet  is   important,  your  brand  will  be  considered  in  a  more  favorable  light  if  your  packaging  doesn't   create  much  waste  either.    Popcorn  packaging  using  stand  up  pouches  is  green  and  helps  the   environment.       Copyright  ©  2013  StandUpPouches.net.  All  rights  reserved  worldwide.        

Popcorn  Packaging  Using  Stand  Up  Pouches    

www.standuppouches.net  

  Like  popcorn,  stand  up  pouches  don't   start  out  in  their  usable  form.    Multiple   layers  of  scientifically  formulated  film  are   laminated  together  to  form  a  barrier  that   is  strong,  durable,  flexible,  and  puncture   resistant,  all  despite  the  fact  that  these   pouches  are  made  with  less  material  than   most  other  plastic  packaging  bags   (sometimes  up  to  12  percent  less).    The   manufacturing  process  is  also  very   efficient  and  conserves  energy.       Most  stand  up  pouches  are  eco-­‐friendly  and  are  recyclable;  however,  we  know  the  vast   majority  of  consumers  don't  recycle.  Because  stand  up  pouches  are  made  with  less  material   than  most  other  bags,  there  is  less  waste  created  after  disposal.         Stand  up  pouches,  also  known  as  Mylar®  bags,  custom  print  pouches,  and  stand  up  bags,  are  so   durable  and  resilient  that  they  require  no  additional  packaging  to  fully  protect  your  popcorn   varieties  from  vapor,  odor,  moisture,  and  pests.    In  other  words,  no  materials  are  used  or   energy  consumed  in  or  for  the  production,  transportation,  storage,  or  shipping  of  additional   supplemental  packaging  because,  quite  simply,  there  isn't  any.         One  final  comment  about  stand  up  pouches  and  the  environment:    The  durability  of  each  pouch   means  that  fewer  of  them  are  damaged,  either  while  in  transit  or  while  being  handled  by  store   employees.    Less  damage  means  fewer  returns  and  fewer  returns  equals  less  waste.       Popcorn  packaging  using  stand  up  pouches:    Green  and  environmentally  friendly.     Helpful Videos  

IF  YOU  ARE  IN  THE  FOOD  BUSINESS…This  Video  Is  For  You   http://standuppouches.wistia.com/medias/dgnkep251s     BONUS:    Use  StandUpPouches.net  to  Build  Your  Business   http://standuppouches.wistia.com/medias/bkkzwz6sek     ADVANTAGES  of  Stand  Up  Pouches  Versus  Other  Types  of  Packaging   http://standuppouches.wistia.com/medias/dxmhf0p3zx     FOOD  Packaged  In  A  Stand  Up  Pouch  –  Will  NOT  Break  Your  Bank   Copyright  ©  2013  StandUpPouches.net.  All  rights  reserved  worldwide.        

Popcorn  Packaging  Using  Stand  Up  Pouches    

www.standuppouches.net  

http://standuppouches.wistia.com/medias/s5y1wfz2nc     FOOD  Packaged  In  A  Stand  Up  Pouch—To  Educate  Your  Customers   http://standuppouches.wistia.com/medias/hng8vrt1sa                

Copyright  ©  2013  StandUpPouches.net.  All  rights  reserved  worldwide.        

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