CONTEMPORARY CARIBBEAN DESIGN
1-4 September 2011 Santo Domingo - DR
ContENTS
International Trade Centre
4
European UNION
6
Caribbean Export Development Agency
8
The Project: Promoting CARIFORUM Creative Industries
10
Barbados
16
Dominican Republic
18
Haiti
20
Jamaica
22
Trinidad and Tobago
24
Catalogue
26
National Support Institution Contacts
56
SPEcIALISTs PROFILES And Contact LIST
57
Acknowledgements
58
ProducerS Contact LIST
59
Work of skilled Caribbean artisans created during a series of workshops and presented in this catalogue will be seen in a special collection to be shown for the first time at the Design Caribbean Trade Fair, September 1-4 in Santo Domingo, Dominican Republic.
international trade centre
The International Trade Centre (ITC) is a joint technical cooperation agency of the United Nations Conference on Trade and Development and the World Trade Organization. ITC’s mission is to enable small business export success in developing and transitioneconomy countries, by providing, with partners, sustainable and inclusive development solutions to the private sector, trade support institutions, and policymakers. Recognizing that developing countries cannot take advantage of market access agreements if they do not have competitive goods and services to export, ITC is fully committed to initiatives, such as Aid for Trade, that seek to harness trade’s potential for export-driven growth and wealth creation. ITC’s focus on the creative industries sector is concentrated in four main areas: Capacity Building: Streamlining processes and strengthening competencies of producers and exporters to identify markets and upgrade their products to meet international requirements, using a sector value chain approach; Markets: Facilitating craft and visual arts enterprises’ access to distribution networks in importing markets, particularly by leveraging new information technologies to enhance the performance of their supply chains and promote their production abroad;
Protection: Enabling understanding of and appreciation for the intellectual property system in production and marketing and providing practical guidance in the proper use of them; Data Collection: Facilitating the collection, management, and dissemination of national, regional, and international sector-specific data for market analysis, policy and programme development. Through the Promoting CARIFORUM Creative Industries Project, the CARIFORUM countries are the latest addition to the diverse network of countries and regions benefitting from ITC’s technical assistance in the creative industries sector. The partnership among the Caribbean Export Development Agency, the Caribbean national trade support institutions, and ITC is one that promises commercially viable export success for participating CARIFORUM micro-, small-, and medium-enterprises as well as the economic empowerment of women in CARIFORUM countries. Patricia Francis, Executive Director
4 I 5
European UNION
The European Union is a major player in international cooperation and development aid. It is also the world’s largest humanitarian aid donor. Today, the European Community has political and financial responsibility for over 11% of Official Development Assistance, compared with 5% in 1985. The EU’s development policy aims to integrate developing countries into the world economy. This was the rationale behind the Economic Partnership Agreement (EPA) signed with CARIFORUM Member States in October 2008. The economic partnership is an agreement that includes a package of measures to stimulate trade, investment and innovation, promote sustainable development, build a regional market among Caribbean countries and help eliminate poverty. Further, the EPA, based on the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions, highlights the importance of cultural cooperation taking into consideration the degree of development of cultural industries, imbalances of cultural exchanges, and the existence of preferential schemes for the promotion of cultural content. The EU’s development policy is closely linked to its trade policy and is one of the leading providers of Aid for Trade (AfT) to CARIFORUM countries. In 2007, the EU Council adopted the EU AfT Strategy aimed at supporting developing countries’ integration into world trade. The strategy calls for increased resources to AfT and better impact on development objectives, especially with a view to poverty reduction.
To improve the quality and effectiveness of its support, EU’s aid is delivered following the Paris Declaration principles on Aid Effectiveness. This means, among others, ensuring better ownership and participation in developing poverty reduction strategies and interventions through active involvement of private sector and civil society stakeholders; promoting the institutional and financial sustainability of programmes by stakeholder capacity building in all operations; supporting regional partners’ capacity to develop, own, and lead development initiatives; and strengthening monitoring and reporting at national, regional, and international levels. The Promoting CARIFORUM Creative Industries project is an EU-funded initiative that seeks to advance the creative industries sector as a viable contributor to the export diversification goal of the Caribbean countries, particularly in light of the market access opportunities available under trade agreements such as the EPA. The expected project outcomes include: Improved product design and marketing skills among targeted entrepreneurs/producers. Enhanced performance of trade support institutions, including Caribbean Export Development Agency, in providing marketing services to stakeholders operating in the sub-sectors targeted by the project. Increased awareness among a wide range of stakeholders, including policy makers in the region, on the potential of the CARIFORUM creative industries sector. 6 I 7
Caribbean Export Development Agency
The Caribbean Export Development Agency, established since 1996, is the only regional trade and investment promotion agency in the African, Caribbean and Pacific (ACP) group of nations and is committed to enhancing the competitiveness of the region’s economies; supporting its people to achieve new levels of excellence; and establishing collaborative links with the French and Dutch Caribbean as well as with Cuba. Under the leadership of Executive Director, Pamela Coke Hamilton, Caribbean Export today boasts a vibrant and diverse team of high-performance professionals with a track record for innovation, cutting edge skills and unique vision. Coke Hamilton and her team are particularly focused on the light and creative industries of the region. Indeed, Caribbean Export has been for the past two years intensely involved with artisans to make their work more appealing to the international markets that do exist for the Caribbean’s unique, handcrafted products. One such involvement led to the highly successful New Caribbean Design collection that was shown to critical acclaim at trade fairs in New York and Toronto. It was this success that served as an impetus to the ITC/CE partnership to undertake an EU-funded project which envisaged the creative industries as a way of generating sustainable income and livelihood - especially for poor households - by connecting companies to global markets.
The ITC/CE project has been successful in helping crafts entrepreneurs and producers implement new models for designing and producing. It has been a delight to witness the ways in which often the simplest tweak to a design can dramatically improve the aesthetic appeal of a product. The interaction of the designers with the artisans left the producers more aware and inspired. Caribbean Export will continue to play a major role in supporting export development of the creative industries. The Agency is currently testing a new model for providing more relevant support to creative enterprises in the region – a model that lessens bureaucratic hurdles and costs, achieves economies in obtaining market information, and helps to create regional market opportunities. Central to this support will be the encouragement of new intellectual property and business models to commercialize and leverage the true value of our traditional and innovative forms of creative expression - including the conversion of artisanal, folk, and traditional technologies into commercially viable products and services that are exportable and attract investment. This is an exciting time for us and we look forward to partnering with you to promote the creative industries. Pamela Coke Hamilton, Executive Director
8 I 9
The Project: Promoting CARIFORUM Creative Industries
What Caribbean countries may lack in terms of physical size, they more than make up for in their diversity and unique creative and cultural forms of expression. From their music and cultural festivals to performance, decorative and graphic arts, among others, the region demonstrates untapped potential in many segments of the creative economy. Reports have identified the creative industries as a sector in which many small and developing countries enjoy some comparative advantage. The rise of the digital economy and the increasing commercialization of the arts create a window of opportunity for these economies. At the same time, in the face of falling prices for traditional exports, recession in world markets, and weakened national economies, the need to expand and diversify exports has been recognized by the countries of the Caribbean as a priority objective at the highest political level. The Promoting CARIFORUM creative industries project is premised on this underexploited market diversification and growth potential. Some of the fundamental constraints preventing the region from taking advantage of such potential, namely a general lack of awareness of these opportunities and the level of informality of operations within the sector, provided further rationale for the project.
Dominican Republic Jamaica
Haiti
Barbados
Trinidad and Tobago
There are at least two additional considerations that shaped the project components: The first is the successfully completed pilot project supported by Caribbean Export in collaboration with Canada’s Trade Facilitation Office, which focused on improving the design skills of craft entrepreneurs in selected Caribbean countries and resulted in a new line of products under the brand, New Caribbean Design. The second is the initiative spearheaded by Caribbean Export to launch a design-oriented trade fair (Design Caribbean) as a mechanism for marketing the region’s creative products. What is common with both these initiatives is the target of high-end markets. Given the Caribbean countries’ small size and lack of economies-of-scale, the chance of survival in the sector’s mass-production markets is not promising. To compete successfully in niche and high-end markets, however, means that entrepreneurs have to raise the stakes in terms of quality and creativity both at the production and marketing levels. Within this context, one of the project components focused on providing training to targeted craft entrepreneurs and producers from Barbados, Dominican Republic, Haiti, Jamaica, and Trinidad and Tobago with two key objectives in mind: Enhancing the quality of design in the production process and improving the export marketing skills and know-how of the entrepreneurs.
10 I 11
Product Design Enhancement
The objective was to produce unique Caribbean products, combining local crafts traditions from the five Caribbean countries and contemporary design. In contrast with mass produced souvenir products, this collection aimed at presenting something much more dynamic: a living breathing culture with a critical role in the global design marketplace. To realize this objective, the entrepreneurs were encouraged to brainstorm on new creative strategies for product development, including the use of indigenous materials, the evaluation of traditional processes, and the building of regional design identities based on traditional techniques. The push was for a total change in the production process while incorporating or merging a range of productive elements
Methodology Field research Company selection Creation of a local design team
Creativity workshops Prototyping Prototypes analysis & Collection set up Final prototypes development Market Testing
Field research The project team examined local crafts techniques and museum collections to identify characteristics of the culture of each participating country. This research was done in collaboration with national museums, where free access to their collections and their team of archaeologists and ethnographers were provided. The lessons learned from this process were used to highlight the region’s unique traits.
Company selection Over 70 producers, who were willing to invest in upgrading the design quality of their products, were selected among the five countries. The selection was not only based on technical criteria: production capacity, quality, technology, ability to export; but also on personal motivation and interest in moving beyond one’s comfort zone.
Creation of a local design team A local designer was selected as part of the team, who was in charge of facilitating national linkages, including among young designers, university students, cultural institutions; and following up with the selected entrepreneurs during the training cycle.
12 I 13
Creativity workshops Each country benefited from a five-day creative workshop. The main activities developed during this training included: Evaluation and analysis of design input and deficits, ecological aspects, potential for market re-entry and creation of new markets linkages New production techniques Concept development and sketches Modeling, prototyping Creative strategy and identity building Product packaging Training a creative group of designers and technicians replicating design workshops
Prototyping The companies had about five weeks to finish developing the prototypes of the concepts born during the creative workshops. During this period the local designer visited the companies to monitor progress.
Prototypes analysis & collection set up During this stage, the producers met again to analyze collectively the prototypes.The design team together with the producers selected the final lines to be developed for market testing. The result of this session was the definition of the collection “Contemporary Caribbean Design”.
Final prototypes development Based on the discussion and feedback provided during the prototype analysis and collection set up session, the producers used the last stage of the training to refine and
finalize their products. The national designer was commissioned to develop the technical specifications to ensure the prototypes could be reproduced.
Market Testing The Design Caribbean trade fair taking place during 1-4 September 2011 in Santo Domingo, Dominican Republic is the first opportunity to test the market for “Contemporary Caribbean Design” collection. The collection combines more than 150 products developed and produced in the five participating countries.
Improving Export Marketing Skills and Know-how
The aim of this intervention was to provide entrepreneurs comprehensive hands-on practical training on the different steps needed to export successfully craft products. At the same time, provisions were made for training of trainers so that the process can be replicated by the national support institutions beyond the life of the project. A training manual was developed in collaboration with the national institutions through face-to-face meetings and online discussions. The training was implemented, again in collaboration with the national support institutions, during a two-day workshop in each of the five countries. The participants were guided through an end-to-end approach, from introducing tools for assessing each firm’s export readiness, to critical follow-up communications. The participants learned the importance of defining their unique brand identity and were introduced to methodologies for choosing and developing the right products for export and for calculating and setting export market prices. The training revolved around trade fair participation to demonstrate the full business development cycle and to simulate negotiations with professional buyers. Through this practical approach, producers were exposed to the significant differences in producing for – and selling to – international clients.
14 I 15
Barbados BARBADOS INVESTMENT & DEVELOPMENT CORPORATION (BIDC)
The role of the Barbados Investment & Development Corporation is to contribute to the diversification and growth of the economy through new investment, increased exports and employment creation by fostering the development of competitive Manufacturing, Related Services and Small Business enterprises. The development of the crafts sector is but one means of achieving this multi-pronged function. The Corporation provides the crafts sector with direct assistance through the provision of skills training programmes; workshop and retail space at its Pelican Craft Centre; Technical Assistance which contributes to raw materials and equipment procurement; sponsorship to trade shows; new product and design development; export market access. The current initiative – Promoting CARIFORUM Creative Industries – compliments the work of the BIDC in relation to the crafts sector. The training components of that programme, inclusive of the product development and export marketing workshops have been timely and comprehensive. Beneficiaries of both workshops have responded well to the training and expressed satisfaction with the trainers BIDC will continue to provide support to artisans who participated in this project to ensure sustained development of new products and assistance to access new export markets. Sandra Browne Craft Development Coordinator Chauntel Thomas, Business Development Officer 16 I 17
Dominican Republic NATIONAL CRAFTS CENTER (CENADARTE), MINISTRY OF CULTURE & THE DOMINICAN REPUBLIC EXPORT PROMOTION AGENCY (CEI-RD)
While CENADARTE and CEI-RD were the two main national support institutions facilitating the training interventions, the experience was enhanced by the collaboration of the industrial design department of Santo Domingo’s Technical Institute (Intec) and specialists from the Taiwan International Development Fund. The workshop activities were conducted on a one-to-one basis with a hands-onapproach, where the designer, students monitors, and participating artisans openly discussed new product lines ideas based on the producers’ economic means, their traditions, and their cultural heritage. CENADARTE was created to teach traditional techniques on handicraft products, promote Dominican artisans’ work in the region, and support industry development. CENADARTE is promoting a new law to protect artisans and provide them with a useful tool kit and other advisory services to support the marketing of their creations in international markets. The trainings offered under the project reinforce our plans. This creative experience along with the export marketing training – benefitting local artisans representing six product categories – was a first in the DR handicrafts sector’s history. The opportunity allowed the participants to improve their skills, know-how, confidence, and to share a common purpose: promoting newly designed Dominican handicrafts on regional and international markets. The DR Team 18 I 19
Haiti FEMMES EN DEMOCRATIE
Femmes en Democratie (FED), an Haitian non-profit organization joined forces with local and international partners to provide technical assistance and training to a network of primarily women-led micro- and small- enterprises, associations, and cooperatives in the crafts sector. FED promotes the production of competitive products and facilitates their access to local and international niche markets. Haitian artisans and designers participating in the Promoting CARIFORUM Creative Industries program have used their savoir-faire and creativity to innovate in unique and contemporary products reflecting their culture and meeting international quality standards and trends. Pursuant to this dynamic initiative, technical assistance and coaching should be provided to the designers and artisans to reinforce their managerial and production capacities to better fulfill market demand. Marie-Carmel Michaud, Executive Director Danielle Saint Lot, Co-founder
20 I 21
Jamaica Jamaica Promotion Corporation
Jamaica Promotion Corporation (JAMPRO), Jamaica’s investment and export promotion agency, focuses on a number of targeted industries of which the creative industries is one. For the last fifteen years, JAMPRO has been actively working with the sector to introduce new and existing authentic Jamaican products to customers and buyers primarily in the Caribbean and Latin American region. In our capacity as National Support Institution, JAMPRO has provided business and promotional support to the selected group of artisans, some of whom are a part of the organization’s community of registered exporters. JAMPRO is indeed pleased that this project was able to expose artisans to this high level design-led process, which resulted in a culturally-inspired national collection. After they have participated in the Design Caribbean trade fair, JAMPRO will highlight the national producers collection through various fora, starting with a local Linkages Expo targeting tourism investors. JAMPRO will also continue to work with the producers to ensure the sustained development of the local producers/artisans. Berletta Forrester, Manager Andrea Reid, Consulting Officer
22 I 23
Trinidad and Tobago NATIONAL ENTREPRENEURSHIP DEVELOPMENT COMPANY LIMITED
The National Entrepreneurship Development Company Limited (NEDCO) is a state-owned limited liability Company mandated to promote and develop entrepreneurship in Trinidad and Tobago. This is done through assisting small and micro enterprises to develop, grow, and penetrate new markets. NEDCO also helps individuals at the pre-start stage to better prepare for setting up viable businesses. Services provided to clients include loans, training, business advice, and mentorship. Clients are drawn from all sectors including the handicraft subsector. Some of the artisans chosen for Design Caribbean are existing NEDCO clients. NEDCO participated in the product design phase of the ITC/CE intervention and also had representatives at the Export Marketing Workshop; this in addition to providing operational and administrative support. After Design Caribbean, NEDCO will offer follow-up support to interested participants in terms of tailored business advice and mentoring, research and information services, and loan financing for viable business ventures. We are committed to seeing the artisans grow and make the most of opportunities in both their domestic and export markets. Lloyd Yearwood, Chief Executive Officer
24 I 25
Trinidad and Tobago
Jamaica
Haiti
Dominican Republic
Barbados
The Catalogue The Promoting CARIFORUM Creative Industries Project Presents: CONTEMPORARY CARIBBEAN DESIGN (CCD). This collection brings together more than one hundred products resulting from the cooperation between designers and artisans from Jamaica, Trinidad and Tobago, Barbados, Dominican Republic, and Haiti: Contemporary products designed and manufactured in the Caribbean for the world’s market. Caribbean artifacts emanating from interactions among artisans and creators from different countries using diverse techniques Design inspired by the colors, materials, and forms of the Caribbean’s vibrant culture and traditions The Project, Promoting CARIFORUM Creative Industries, was developed by the International Trade Center and the Caribbean Development Export Agency and implemented through financial support from the European Union.
Barbados
4 Fat Ladies Laura Ward
8 Ladies Laura Ward
jewellery LINEs Betty Marshall 28 I 29
Barbados
2 Baskets Ireka Jelani
Shawl BagS Marva Forde
Lamp Jamal Ifill 30 I 31
Barbados
lamps Y. Amander Williams-Clarke
TABLE Y. Amander Williams-Clarke
Dominican Republic
Decorative Nativity Natividad Perez 32 I 33
Dominican Republic
Decorative Nativity Natividad Perez
Decorative Figurines Milagros Familia
Decorative Figurines Milagros Familia 34 I 35
Dominican Republic
Decorative Tiles Juan Roman
Book case Mission Taiwan – Cooperativa productores de bambu
Ceramic Set Juan Roman
Lamp Juan Roman 36 I 37
Dominican Republic
ambar jewellery AMBASA/ Jorge Caridad
jewellery Brunildo Espinosa
jewellery Joyeria Frica/ J.H. Frica 38 I 39
Dominican Republic
set of 3 vases Cristian Rodriguez
Fruit bowl Alexandre de la Rosa
2 Coffee Tables Manuel Guillem
Salad bowl and Salad Bowl (detail) Alexandre de la Rosa 40 I 41
Dominican Republic
3 Tables base AND Puff Mission Taiwan \ Cooperativa de Productores de Bambu
lamp ASOALCOMINIS
Mirror and Photo Frame ASOALCOMINIS
Magazine Holder Mission Taiwan \ Cooperativa de Productores de Bambu
salad bowlS Pedro Castro 42 I 43
Haiti
Table Jean Baptiste Joseph/ PROMOBOIS
Ceiling Lamp Josnel Bruno/ PROMOBOIS
Bag Pascale Theard
table Lamp Jean Paul Sylvaince
Book Case Josnel Bruno/ PROMOBOIS
44 I 45
Haiti
Foulards Joelle Boncy
Jamaica
Wood Trays SN Kraft
46 I 47
Jamaica
Wood Tray Evan Godson
Salad Spoons Set Carol Campbell
Salad Bowl Clifford Ousbourne
Table SN Kraft
Clock SN Kraft
Vis a Vis sofa David Myrie/ Exquisite Wicker 48 I 49
Trinidad and Tobago
jewellery line Lucia Joseph
jewellery lines Lucia Joseph
50 I 51
Trinidad and Tobago
Messenger Bag Robert Young
BAG Lupe Leonard
3 Ceramic Bowls Virginia D’ornellas
Leather Basket and Bowls Roland Warner + Virginia D’ornellas
jewellery line Lupe Leonard 52 I 53
Trinidad and Tobago
Funky Console Virgin Artware
Modular Lamp Rachel Rochford
sets of Salad Bowls and spoons Philippe Arthur
54 I 55
National Support Institution Contacts Barbados Barbados Investment & Development Corporation(BIDC) Pelican Craft Centre Tel: +1(246) 426 3450/427 5350 Fax: +1(246) 426-4635/426-7802 www.bidc.com Sandra O. Browne Craft Development Coordinator
[email protected] Chauntel Thomas
[email protected]
Dominican Republic Centro Nacional de Artesania Ministerio de Cultura, Republica Dominicana Centro de Exportación e Inversión de la República Dominicana (CEI-RD) Ave. 27 de Febrero, Esq. Ave. Luperón. Plaza de la Bandera. Santo Domingo, R.D. Tel.: +1(809) 530 5505, Ext. 253 Fax: +1(809) 530 5612 www.cei-rd.gov.do
Valentin S. Guerrero Director General
[email protected] Sofia Ortiz Especialista Promoción de Exportaciones
[email protected]
Haiti Femmes en Democratie 10, rue Carlstroem, Port-au-Prince, Haiti Tel: +11(509) 3701 3237; +11(509) 2813 0541; +305 767 2481 http://fed.org.ht/ Marie Carmel Michaud Executive Director
[email protected] [email protected] Danielle Saint-Lot Co-founder
[email protected]
Jamaica JAMPRO 18 Trafalgar Road, Kingston 10, Jamaica, W.I. Tel: +1(876) 978 7755; 978 3337 Ext: 2059 Fax: +1(876) 946 0090, www.tradeandinvestjamaica.org Berletta Forrester, Manager
[email protected] Andrea Reid Consulting Officer – Export Promotions
[email protected]
Trinidad & Tobago National Entrepreneurship Development Company Limited (NEDCO) 38 New Street., Port of Spain, Trinidad Tel: +1(868) 821 5800 Fax: +1(868) 623 1606 www.nedco.gov.tt/ Lloyd Yearwood Chief Executive Officer (Ag.)
[email protected]
SPEcIALISTs PROFILES And Contact LIST Product Design Training International Designers
Product Design Training National Designers
Intégral Studio Vinaccia GIULIO AND VALERIO VINACCIA Tel: +39 0289866088 Fax:+39 0293660943
[email protected]
Barbados DENYSE MÉNARD-GREENIDGE Dayrells Art Studio, Dayrells Plantation House, St Michael, Barbados, W.I. Tel: +1(246) 437 9400 (private); +1(246)S 438 7011 (office)
[email protected]
Giulio and Valerio are wandering designers. They work as product designers for the most important Italians brands as: Ferrari Spa - Piaggio Spa Momo Design - Ducati – Aprilia -Moschino Borsalino – Belstaff . At the same time they travel the world from Spain, to Brazil, to Colombia, to Egypt and Chine, to bring the Word of design to local craftsmen, prisoners of a passively reiterated tradition. They involve international designers in their project missions, developing artifacts that provide local aesthetics with a new image while meeting international quality standards. According to the brothers, their work “is a delicate mediation among cultures and competences, apt to develop a new consciousness in craftsmen. Tradition can be modernized without losing its own DNA and may help engraft international design with a more enticing component.”
Denyse has a Dip Beaux Arts- Dip Ed. MA in Art and Design Education. She is an artist /designer, who has worked extensively with Fine Arts and Design Education, mainly at the tertiary level. The last 13 years of her carrier has been spent as a consultant in the above disciplines. She has extensive experience as an international consultant/curator in Fine Arts and as a National and Regional consultant in craft product design.
Dominican Republic JOSE DE FERRARI Tel: +1(809) 542 7752; Cell: +1(809) 224 9178
[email protected]
experience managing a Crafts gallery and jewellery workshop, where he worked with local artisans to create new product lines.
Haiti REGINE TESSEROT FABIUS +11(509) 3728 8327
[email protected] Regine works with artisans to create custom design furniture. She has a special interest in handicraft and currently works with artisans throughout Haiti to improve their product design and quality.
Jamaica LAURA LEE JONES Tel : +1(876) 420 2014
[email protected] Laura is a graduate of the Edna Manley College of the Visual and Performing Arts and the University of the West Indies, Mona. While at Edna Manley College she pursued studies in Textile and Fibre Art majoring in textile weaving. At the UWI she majored in History and Archaeology with a minor in Philosophy.
Jose’s design expertise for handicrafts product development was acquired from ten years 56 I 57
Her career has spanned the areas of design, product development and business development within the fashion and gift and craft sectors. Laura is passionate about the development and sustainability of the micro and small businesses within the creative industry and continues to work in a consultative capacity at various levels. She also operates her own small business (Studio L Designs), where she produces a line of hand dyed resort wear under the brand “A Fi Wi Wear”.
Trinidad & Tobago LESLEY-ANN NOEL Tel: +1(868) 756 3597
[email protected] Lesley-Ann Noel is a product designer and lecturer in Design at the University of the West Indies, in Trinidad. She has done extensive work in product design, export product development and entrepreneurship training for development agencies working with rural and semi-rural entrepreneurs and manufacturers in Africa, South America, and the Caribbean. She has exhibited work at design exhibitions in Trinidad & Tobago, Jamaica, Brazil, Germany, and France.
Export Marketing Training - Business Development Consultant Sotévy Ly Tel: +33 6 42 73 30 03
[email protected] Sotévy draws upon over 10 years of experience in handicraft and fashion sector marketing and an earlier role promoting IT services to the luxury sector, to share real-life case studies and examples during her training sessions with Caribbean entrepreneurs and producers. Based in Paris, Ly Sotévy has worked in business development for boutique and premium brands such as Gaspard Yerkievich, Loulou de la Falaise (Yves Saint Laurent), and Sabina Kasper. She has experience in a range of product groups including leatherware, shoes, jewellery and accessories. She has also led export promotion initiatives on behalf of the International Finance Corporation of the World Bank in Cambodia, her birthplace, as well as for the ITC in Morocco, Jordan, Tunisia, Algeria, and Cambodia. In this work, she has introduced producers to buyers such as Lancel, Hermes, Le Bon Marché, and Dinos Japan.
Acknowledgements Special thanks to all the members of the institutions and persons who have worked on a voluntary basis in the workshops and the prototypes follow up: Dominican Republic: Museo del Hombre Dominicano I Instituto Téconologico de Santo Domingo I Arancha Toribio I Jose Miguel Sanchez I Tulio A. Feliz Nelson Taveras I Leannis Lebron I Eric Fernandez I Michael Lee I Sofia Verjuete Barbados: Springvale Ethnological Museum I Stella Hackett I Israel Mapp I Alexander Haynes I Joshawa Clarke Haiti: Ariel Fabius Trinidad: National Museum and Art Gallery Trinidad I Visual Arts Unit – Department of Creative and Festival Arts- UWI I Keith Cadette Jamaica: Institute of Jamaica – Museum of History & Ethnography I Staci-Marie Dehaney And those who contributed to the catalogue with their reviews, comments, and assistance with coordination: Kristina Golubic I Nneka Morrison I Nicole Pitter-Patterson I Giulio Vinaccia I Jacquelyn Campo I Selwyn Cambridge I Theresa Tanya Musumhi I Edith Vidonne. Claudia Uribe, Chief, Office of Latin America and the Caribbean Jeanette Sutherland, Senior Trade Promotion Officer, Project Manager
ProducerS Contact LIST BARBADOS Crystal Forms Jamal Ifill Shop 17 Pelican Craft Centre, Barbados Tel: +1(246) 435 3865 / 250 4794
[email protected] http://crystalformsbarbados.com/ Doll House Creations Betty Marshall Church Gap Hillaby, St Andrew Barbados Tel: +1(246) 269 3834 / 246 438 7939
[email protected] Earth &Fire Workshop Laura Ward Connell town St Lucy, Barbados,W.I. Tel: +1(246) 439 9318
[email protected] www.earthfire-workshop.com Navazoe Marva Forde Jessamine Av, Bayville, St Michael, Barbados Tel: +1(246) 228 4256
[email protected] www.navazoe.com
Roots and Grasses Ireka Jelani Unit No 3A, Bldg 3 Pelican Craft Centre, Bridgetown, Barbados.W.I. Tel: +1(246) 431 0588 Williams Legacy Y. Amander Williams-Clarke Walkers Valley, St George. Barbados, W.I. Tel: +1(246) 429 1667; Cell: +1(246) 232 8978
[email protected] www.Life-n-Style-Barbados.com
DOMINICAN REPUBLIC AMBASA/ Jorge Caridad Calle Restauracion Esq. Arz. Meriño, Zona Colonial, Santo Domingo Tel: +1(809) 682 3309; Fax: +1(809) 688 1142 www. Amberworldmuseum.com Alexandre de la Rosa Calle Juan Pablo Duarte No.56, El Rincon, Yamasa, Monteplata Tel: +1(809) 610 1950
[email protected]
Asociacion de Joyeros Artesanos y Collaleros del Cedro de Miches, Inc. (ASOALCOMINIS) Milagros Pache, Presidente Calle Principal, Sector Coaron, El Cedro de Miches, El Seibo Tel: +1(809) 322 2146; +1(829) 801 9970 Joyeria Bruleidys / Brunildo Espinosa Santo Domingo Tel: +1(809) 532 8606; Cell: +1(829) 878 0905
[email protected] Joyeria Frica/ J.H. Frica Calle Conde No 208, Esq. Hostos, Zona Colonial, Santo Domingo Tel: +1(809) 221 6601; Cell: +1(829) 910 8820
[email protected] Juan Roman Tel: +1(809) 952 5295; +1(809) 309 5295
[email protected]
Manuel Guillem Calle Juan Pablo Duarte No. 9, Yamasa, Monteplata Tel: +1(809) 936 3379
[email protected] 55 I 59
Miguel Angel Estrella Santo Domingo Oeste Tel: +1(809) 430 6146 Milagros Familia La Calle de la Escuela No. 63. Sector Camboya, Higuerito, Moca Tel: +1(809) 337 2578
[email protected] Mission Taiwan \ Cooperativa de Bambù
[email protected] Tel: +1(809) 473 6089; +1(809) 534 4435 Natividad Perez la Calle de la escuela No. 59, Sector Camboya, Higuerito, Moca Tel: +1(809) 337 2220 Reminiscencia Taina/ TARETA Cristian Rodriguez Prolongacion Calle Juan Bautista Cruz No. 17, Barrio Invi, Yamasa, Monteplata Tel: +1(809) 876 2666; Fax: +1(809) 525 9021 Pedro Castro Calle 13 No. 20, Pueblo Nuevo, Los Alcarrizos, Santo Domingo Oeste Tel: +1(809) 238 4454
HAITI Albert Einstein Bld 16 citoyene, rue Paloma, Mariani Tel: +11(509) 34 58 49 78
[email protected] Jean Baptiste Joseph Entre Rémy, route de Nouaille, Croix des Bouquets Tel: +11(509) 34 65 03 97/ 36 69 88 65
[email protected] Jean Paul Sylvaince
[email protected] Tel: +11(509) 37 56 97 69
Ronald Laratte Grecier apres Garde gendarme Tel: +11(509) 37 57 04 96 Ronald Mevs
[email protected] [email protected] Pascale Theard
[email protected] Tel: +11(509) 37 01 44 41
JAMAICA
Josnel Bruno 12, route de Nouaille, Croix des Bouquets Tel: +11(509) 37 41 78 43
Carol Campbell Revolution Gallery & Studio 8 Castle Terrace Kingston 6 Tel: +1(876) 946 0053; +1(876) 491 6648
[email protected] David Myrie Exquisite Wicker 92, Hope Road, Kingston 8, Jamaica Tel: +1(876) 582 4370
Lisa Jannot Tel: +11(509) 36 20 32 00
[email protected]
Evon Goldson 10 Clifton Way Kingston 8 Tel: +1(876) 862 5059
Joelle Boncy Tel: +11(509) 36 06 21 71
[email protected] [email protected]
Margaret MCGhie 13 Petuna Way Kingston 6. St. Andrew Tel: +1(876) 977 0453
[email protected] Norris Henry Linstead P.O, Box 122 St. Catherine Tel: +1(876) 985 2938; +1(876) 985 6561 Oxford Crafts JBDC
[email protected] Philip Supersaad Supersad Studios 11, North Street Kingston Central Tel: +1(876) 276 5493
[email protected] Wassi Art David Lee Shop 1, Devon House Kingston 10 Tel: +1(876) 906 5016; +1(876) 862 2123
[email protected]
TRINIDAD Jacqueline Snaggs-Charles Koko Karibi Designs Tel:+1(868) 792 8678
[email protected] www.facebook.com/kokokaribidesigns Lucia Joseph Tel: +1(868) 749 1439
[email protected] Lupe Leonard
[email protected] Website: http://www.niiysa.com/ Facebook Page: www.facebook.com/ group.php?gid=6013823111 Marlon Darbeau Tel:+1(868) 787 7164
[email protected] Philip Arthur +1(868) 777 4567
Rachel Rochford Red Fire Innovations Limited - Distributing Caribbean Artwork Worldwide
[email protected] Tel: +1(868) 356 9286 www.redfireinnovations.com www.facebook.com/RACHELAMYROCHFORD Robert Young The Cloth Applique / Patchwork / Design Tel:+1(868) 721 7616
[email protected] www.thecloth.net www.facebook.com/theclothcaribbean Roland Warner Tel: +1(868) 750 6501
[email protected] Facebook: Eguana Leathercraft & Art / Roland Warner Virgin Artware Virginia D’Ornellas Tel: +1(868) 673 3452
[email protected] Facebook: Virgin Artware Ceramics 60 I 61
Photo credits:
1-4 September 2011 Santo Domingo - DR
Work of skilled Caribbean artisans created during a series of workshops and presented in this catalogue will be seen in a special collection to be shown for the first time at the Design Caribbean Trade Fair, September 1- 4 in Santo Domingo.
Product photos – Barbados © Denyse Ménard – Greenidge Product photos – Dominican Republic © Gianfranco Lanzetti Product photos – Haiti © Marc Lee Steed Product photos – Jamaica © Mark Scott Product photos – Trinidad © Kerron Lemessy Workshop photos: © Giulio Vinaccia
August 2011 © International Trade Centre 2011 The International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations.
Caribbean Export Development Agency
Street address: Postal address: Telephone: Fax: E-mail: Internet:
Street address: Barbados Headquarters Hastings, Christ Church, Barbados Mailing Address: P.O. Box 34B,BARBADOS. BB14000 Tel: +1(246) 436-0578 Fax: +1(246) 436-9999 E-mail:
[email protected] Internet: www.designcaribbean.com www.carib-export.com facebook.com/DesignCaribbean
ITC 54-56, rue de Montbrillant 1202 Geneva, Switzerland ITC Palais des Nations 1211 Geneva 10, Switzerland +41-22 730 0111 +41-22 733 4439
[email protected] http://www.intracen.org
