CONSUMER AND MEDIA INSIGHTS SURVEY Q1 2014 – Q4 2014
NEWSPAPER TOPLINES
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NIELSEN NATIONAL READERSHIP
ANNOTATIONS Release of Nielsen Consumer and Media Insights Survey. Q1 14 - Q4 14 EMBARGO: Please note that this information is subject to an embargo - the figures must not be released into the public domain until midday on Friday 20 February 2015. FURTHER INFORMATION: If you have any questions regarding the Nielsen Consumer and Media Insights Survey report, please contact your Account Manager or the Nielsen Media Helpdesk 0800 457 226. PUBLICATION CHANGES: The Christchurch Star has moved to single masthead measurement. Toplines now show a single AIR figure, in place of separate figures for The Star Midweek and The Star Weekend.
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HOW TO READ THIS DOCUMENT
Previous readership release period
Year on Year comparison
This is the latest measurement period Q1 14 Q4 14 (Jan 14 - Dec 14)
NEWSPAPER REPORT - NATIONAL Average Issue Readership
POPULATION POTENTIALS (000s) (TOTAL 15+): SAMPLE SIZE (15+)
CMI Q1 14 - Q4 14
CMI Q4 13 - Q3 14
CMI Q1 13 - Q4 13
3,579
3,579
3,540
11,395
11,405
11,407
CMI Q1 14 - Q4 14 180 5.0%
CMI Q4 13 - Q3 14 190 5.3%
CMI Q1 13 - Q4 13 211 6.0%
DAILY NEWSPAPERS – METROPOLITAN:
NEWSPAPER A
This figure is the amount of people in New Zealand over the age of 15. It tells us that there were 3.5 million people in New Zealand in the period Q1 14 - Q4 14 (Jan 14 - Dec 14)
This figure is the number of people (180,000) over the age of 15 that read a typical issue of Newpaper A in the latest readership period Q1 14 - Q4 14 (Jan 14 - Dec 14).
*Average Issue Readership is sometimes described as the number of people who read a "typical issue" within the issue period. The average issue readership for newspapers is built using readership of days read over the past week. For more information on these definitions please contact Nielsen.
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NIELSEN NATIONAL READERSHIP
YEAR ON YEAR COMPARATIVES Q1 14 - Q4 14
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NEWSPAPER TOPLINES NEWSPAPER REPORT - NATIONAL
POPULATION POTENTIALS (000s) (TOTAL 15+): SAMPLE SIZE (15+)
CMI Q1 14 - Q4 14
CMI Q4 13 - Q3 14
CMI Q1 13 - Q4 13
3,579
3,579
3,540
11,395
11,405
11,407
CMI Q1 14 - Q4 14 441 12.3% 77 2.2% 180 5.0% 182 5.1% 90 2.5%
CMI Q4 13 - Q3 14 451 12.6% 82 2.3% 190 5.3% 183 5.1% 86 2.4%
CMI Q1 13 - Q4 13 475 13.4% 80 2.3% 211 6.0% 194 5.5% 94 2.7%
CMI Q1 14 - Q4 14 1,255 35.1% 876 24.5% 488 13.6% 2,016 56.3% 1,512 42.3% 783 21.9%
CMI Q4 13 - Q3 14 1,287 36.0% 894 25.0% 497 13.9% 2,074 58.0% 1,564 43.7% 796 22.2%
CMI Q1 13 - Q4 13 1,379 39.0% 953 26.9% 535 15.1% 2,199 62.1% 1,658 46.8% 851 24.0%
DAILY NEWSPAPERS – METROPOLITAN: Average Issue Readership
THE NZ HERALD WAIKATO TIMES THE DOMINION POST THE PRESS OTAGO DAILY TIMES
DAILY NEWSPAPERS - SUMMARY: Average Issue Readership
ALL DAILIES ALL METROPOLITANS ALL REGIONAL DAILIES (INCL. WAIKATO TIMES) ALL DAILIES (WEEKLY COVERAGE) ALL METROPOLITANS (WEEKLY COVERAGE) ALL REGIONAL DAILIES (INCL. WAIKATO TIMES WEEKLY COVERAGE)
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NIELSEN NATIONAL READERSHIP
WEEKLY NEWSPAPERS: Average Issue Readership
SUNDAY NEWS SUNDAY STAR TIMES HERALD ON SUNDAY NATIONAL BUSINESS REVIEW
CMI Q1 14 - Q4 14 150 4.2% 359 10.0% 319 8.9% 33 0.9%
CMI Q4 13 - Q3 14 157 4.4% 367 10.2% 329 9.2% 36 1.0%
CMI Q1 13 - Q4 13 179 5.1% 400 11.3% 382 10.8% 41 1.2%
CMI Q1 14 - Q4 14 73 2.0% 192 5.4% 44 1.2%
CMI Q4 13 - Q3 14 72 2.0% 195 5.4% 47 1.3%
CMI Q1 13 - Q4 13 54 1.5% 188 5.3% 38 1.1%
CMI Q1 14 - Q4 14 43 1.2% 36 1.0%
CMI Q4 13 - Q3 14 34 1.0% 35 1.0%
CMI Q1 13 - Q4 13 28 0.8% 33 0.9%
FORTNIGHTLY NEWSPAPERS: Average Issue Readership
DAIRY NEWS RURAL NEWS OTAGO SOUTHLAND FARMER
MONTHLY NEWSPAPERS: Average Issue Readership
CENTRAL DISTRICTS FARMER WAIKATO TIMES FARMER
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NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES: Average Issue Readership CMI Q1 14 - Q4 14 320 CANVAS (UNDUPLICATED) 8.9% 322 SUNDAY (UNDUPLICATED) 9.0% 344 TIMEOUT (UNDUPLICATED) 9.6% 266 VIVA (UNDUPLICATED) 7.4% 356 YOUR WEEKEND (UNDUPLICATED) 10.0% 292 TRAVEL (UNDUPLICATED) 8.2% 297 THE BUSINESS (UNDUPLICATED) 8.3% 44 WAIKATO TIMES MOTORTIMES (UNDUPLICATED) 1.2% 341 WEEKEND MAGAZINE (UNDUPLICATED) 9.5% 257 LIVING (UNDUPLICATED) 7.2% 121 ELEMENT (UNDUPLICATED) 3.4% 210 BITE (UNDUPLICATED) 5.9%
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CMI Q4 13 - Q3 14 347 9.7% 330 9.2% 355 9.9% 278 7.8% 384 10.7% 303 8.5% 318 8.9% 48 1.3% 356 9.9% 266 7.4% 127 3.5% 214 6.0%
CMI Q1 13 - Q4 13 413 11.7% 354 10.0% 393 11.1% 303 8.6% 395 11.2% 334 9.4% 343 9.7% 55 1.5% 415 11.7% 307 8.7% 138 3.9% 220 6.2%
NIELSEN NATIONAL READERSHIP
NEWSPAPER REPORT - NORTHERN
POPULATION POTENTIALS (000s) (TOTAL 15+): SAMPLE SIZE (15+)
CMI Q1 14 - Q4 14
CMI Q4 13 - Q3 14
CMI Q1 13 - Q4 13
1,936
1,936
1,911
5,975
5,987
5,944
CMI Q1 14 - Q4 14 424 21.9% 77 4.0% 99 5.1%
CMI Q4 13 - Q3 14 434 22.4% 82 4.3% 96 5.0%
CMI Q1 13 - Q4 13 455 23.8% 80 4.2% 112 5.9%
CMI Q1 14 - Q4 14 100 5.1% 181 9.3% 299 15.4%
CMI Q4 13 - Q3 14 100 5.2% 189 9.8% 306 15.8%
CMI Q1 13 - Q4 13 116 6.1% 197 10.3% 355 18.6%
DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership
THE NZ HERALD WAIKATO TIMES ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES)
WEEKLY NEWSPAPERS: Average Issue Readership
SUNDAY NEWS SUNDAY STAR TIMES HERALD ON SUNDAY
Copyright © 2015 The Nielsen Company
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NEWSPAPER REPORT - CENTRAL
POPULATION POTENTIALS (TOTAL 15+): SAMPLE SIZE (15+)
CMI Q1 14 - Q4 14 784 2,602
CMI Q4 13 - Q3 14 784 2,602
CMI Q1 13 - Q4 13 779 2,605
CMI Q1 14 - Q4 14 166 21.2% 155 19.7%
CMI Q4 13 - Q3 14 177 22.5% 156 19.9%
CMI Q1 13 - Q4 13 191 24.6% 172 22.1%
CMI Q1 14 - Q4 14 26 3.4% 81 10.3%
CMI Q4 13 - Q3 14 28 3.5% 80 10.2%
CMI Q1 13 - Q4 13 28 3.6% 91 11.7%
CMI Q1 14 - Q4 14
CMI Q4 13 - Q3 14
CMI Q1 13 - Q4 13
859
859
850
2,818
2,816
2,858
CMI Q1 14 - Q4 14 182 21.2% 90 10.4% 158 18.4%
CMI Q4 13 - Q3 14 183 21.3% 86 10.1% 163 19.0%
CMI Q1 13 - Q4 13 194 22.8% 94 11.0% 173 20.3%
DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership
THE DOMINION POST ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES)
WEEKLY NEWSPAPERS: Average Issue Readership
SUNDAY NEWS SUNDAY STAR TIMES
NEWSPAPER REPORT - SOUTHERN
POPULATION POTENTIALS (000s) (TOTAL 15+): SAMPLE SIZE (15+)
DAILY NEWSPAPERS - METROPOLITAN Average Issue Readership
THE PRESS OTAGO DAILY TIMES ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES)
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NIELSEN NATIONAL READERSHIP
WEEKLY NEWSPAPERS: Average Issue Readership
SUNDAY NEWS SUNDAY STAR TIMES
CMI Q1 14 - Q4 14 24 2.8% 97 11.3%
CMI Q4 13 - Q3 14 30 3.5% 98 11.4%
CMI Q1 13 - Q4 13 35 4.1% 113 13.2%
CMI Q1 14 - Q4 14
CMI Q4 13 - Q3 14
CMI Q1 13 - Q4 13
1,129
1,129
1,109
3,387
3,383
3,360
CMI Q1 14 - Q4 14 310 27.4%
CMI Q4 13 - Q3 14 314 27.9%
CMI Q1 13 - Q4 13 322 29.0%
CMI Q1 14 - Q4 14 68 6.0% 133 11.8% 215 19.1%
CMI Q4 13 - Q3 14 69 6.1% 140 12.4% 221 19.6%
CMI Q1 13 - Q4 13 78 7.1% 145 13.1% 252 22.7%
NEWSPAPER REPORT - AUCKLAND
POPULATION POTENTIALS (000s) (TOTAL 15+): SAMPLE SIZE (15+) DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership
THE NZ HERALD
WEEKLY NEWSPAPERS: Average Issue Readership
SUNDAY NEWS SUNDAY STAR TIMES HERALD ON SUNDAY
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COMMUNITY NEWSPAPERS: Average Issue Readership
FAIRFAX SUBURBAN GROUP (COMBINED AIR) FAIRFAX SUBURBAN GROUP (WC) RODNEY TIMES AUCKLAND CITY HARBOUR NEWS CENTRAL LEADER EAST & BAYS COURIER EASTERN COURIER MANUKAU COURIER NORTH HARBOUR NEWS NOR-WEST NEWS NORTH SHORE TIMES PAPAKURA COURIER WESTERN LEADER
CMI Q1 14 - Q4 14 573 50.8% 688 60.9% 40 3.6% 16 1.4% 83 7.3% 56 5.0% 72 6.4% 141 12.5% 24 2.1% 9 0.8% 91 8.1% 53 4.7% 105 9.3%
CMI Q4 13 - Q3 14 579 51.3% 699 61.9% 37 3.2% 14 1.2% 80 7.1% 59 5.2% 71 6.3% 141 12.5% 19 1.7% 9 0.8% 100 8.8% 54 4.8% 99 8.8%
CMI Q1 13 - Q4 13 594 53.6% 725 65.3% 32 2.9% 14 1.3% 97 8.8% 67 6.0% 70 6.3% 132 11.9% 14 1.3% 9 0.8% 112 10.1% 48 4.3% 102 9.2%
CMI Q4 13 - Q3 14 583 16.3% 704 19.7% 62 1.7% 54 1.5% 9 0.2%
CMI Q1 13 - Q4 13 612 17.3% 743 21.0% 61 1.7% 34 1.0% 25 0.7%
NATIONAL FIGURES - AUCKLAND COMMUNITIES: Average Issue Readership
FAIRFAX SUBURBAN GROUP (COMBINED AIR) FAIRFAX SUBURBAN GROUP (WC) RODNEY TIMES FRANKLIN COUNTY NEWS NOR-WEST NEWS
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CMI Q1 14 - Q4 14 578 16.2% 694 19.4% 61 1.7% 59 1.7% 11 0.3%
NIELSEN NATIONAL READERSHIP
NEWSPAPER REPORT - HAMILTON
POPULATION POTENTIALS (000s) (TOTAL 15+): SAMPLE SIZE (15+)
CMI Q1 14 - Q4 14
CMI Q4 13 - Q3 14
CMI Q1 13 - Q4 13
140
140
138
622
618
601
CMI Q1 14 - Q4 14 16 11.7% 41 29.3%
CMI Q4 13 - Q3 14 16 11.6% 41 29.5%
CMI Q1 13 - Q4 13 15 10.8% 43 31.2%
CMI Q1 14 - Q4 14 5 3.3% 12 8.6%
CMI Q4 13 - Q3 14 4 2.8% 9 6.3%
CMI Q1 13 - Q4 13 7 4.9% 10 7.1%
CMI Q1 14 - Q4 14 66 47.4% 47 33.5%
CMI Q4 13 - Q3 14 68 48.5% 49 34.9%
CMI Q1 13 - Q4 13 76 55.3% 48 34.7%
DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership
THE NZ HERALD WAIKATO TIMES
WEEKLY NEWSPAPERS: Average Issue Readership
SUNDAY NEWS SUNDAY STAR TIMES
COMMUNITY NEWSPAPERS: Average Issue Readership
HAMILTON PRESS HAMILTON NEWS
Copyright © 2015 The Nielsen Company
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NEWSPAPER REPORT - WELLINGTON
POPULATION POTENTIALS (000s) (TOTAL 15+): SAMPLE SIZE (15+)
CMI Q1 14 - Q4 14
CMI Q4 13 - Q3 14
CMI Q1 13 - Q4 13
321
321
319
1,045
1,046
1,034
CMI Q1 14 - Q4 14 101 31.5%
CMI Q4 13 - Q3 14 108 33.8%
CMI Q1 13 - Q4 13 119 37.4%
CMI Q1 14 - Q4 14 5 1.6% 46 14.2%
CMI Q4 13 - Q3 14 7 2.2% 43 13.3%
CMI Q1 13 - Q4 13 7 2.2% 47 14.6%
CMI Q1 14 - Q4 14 185 57.7% 66 20.6% 42 13.0% 34 10.6% 64 19.9%
CMI Q4 13 - Q3 14 185 57.6% 70 21.7% 40 12.5% 34 10.4% 64 19.9%
CMI Q1 13 - Q4 13 189 59.4% 69 21.7% 38 12.0% 29 9.0% 71 22.2%
DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership
THE DOMINION POST
WEEKLY NEWSPAPERS: Average Issue Readership
SUNDAY NEWS SUNDAY STAR TIMES
COMMUNITY NEWSPAPERS Average Issue Readership
CENTRAL COMMUNITY NEWSPAPERS (WC) THE HUTT NEWS KAPI-MANA NEWS UPPER HUTT LEADER WELLINGTONIAN
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NIELSEN NATIONAL READERSHIP
NEWSPAPER REPORT - CHRISTCHURCH
POPULATION POTENTIALS (000s) (TOTAL 15+): SAMPLE SIZE (15+)
CMI Q1 14 - Q4 14
CMI Q4 13 - Q3 14
CMI Q1 13 - Q4 13
314
314
311
1,144
1,140
1,173
CMI Q1 14 - Q4 14 125 39.9%
CMI Q4 13 - Q3 14 128 40.9%
CMI Q1 13 - Q4 13 136 43.6%
CMI Q1 14 - Q4 14 8 2.7% 46 14.7%
CMI Q4 13 - Q3 14 9 2.7% 47 14.8%
CMI Q1 13 - Q4 13 13 4.3% 51 16.5%
CMI Q1 14 - Q4 14 97 31.1% 121 38.5% 126 40.0%
CMI Q4 13 - Q3 14
CMI Q1 13 - Q4 13
133 42.4%
135 43.4%
DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership
THE PRESS
WEEKLY NEWSPAPERS Average Issue Readership
SUNDAY NEWS SUNDAY STAR TIMES
COMMUNITY NEWSPAPERS: Average Issue Readership
THE STAR (AIR) THE STAR (WC) CHRISTCHURCH MAIL
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NEWSPAPER REPORT - DUNEDIN
POPULATION POTENTIALS (000s) (TOTAL 15+): SAMPLE SIZE (15+)
CMI Q1 14 - Q4 14
CMI Q4 13 - Q3 14
CMI Q1 13 - Q4 13
102
102
102
417
416
410
CMI Q1 14 - Q4 14 51 50.6%
CMI Q4 13 - Q3 14 48 47.0%
CMI Q1 13 - Q4 13 50 48.8%
CMI Q1 14 - Q4 14 2 1.9% 14 14.0%
CMI Q4 13 - Q3 14 2 1.5% 13 12.9%
CMI Q1 13 - Q4 13 4 3.7% 12 11.8%
CMI Q1 14 - Q4 14 53 51.9%
CMI Q4 13 - Q3 14 53 51.9%
CMI Q1 13 - Q4 13 51 50.5%
DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership
OTAGO DAILY TIMES
WEEKLY NEWSPAPERS: Average Issue Readership
SUNDAY NEWS SUNDAY STAR TIMES
COMMUNITY NEWSPAPERS: Average Issue Readership
THE STAR (DUNEDIN)
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NIELSEN NATIONAL READERSHIP
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