CONNECTED TV DEALING WITH MULTIPLE INTERACTIVE ENVIRONMENTS 2

85 active members in 56 countries and 35+ associate members around the world

IPTV SEMINAR 2013

500+ TV channels 1000+ radio channels 200+ million TV HH

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IPTV SEMINAR 2013

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PSM PRODUCES LOCAL CONTENT ORIGIN OF ALL FICTION BROADCAST BY TV CHANNELS IN EUROPE (2011) European fiction (feature films, TV films, short films, series and animation) represents more than 60% of total fiction programmes broadcast by PSM.

100% 7.6%

10.8%

90% 80%

30.6%

70% 60% 50%

58.8%

61.8% European fictions

35.7%

40%

30.4% European fictions

30%

It falls to 30% when considering only commercial channels.

20%

21.2% 26.1%

10%

9.2% 0% Public service channels National

EUR (non national)

Commercial channels US

Other (non EUR)

Source: EBU based on European Audiovisual Observatory and ROVI data

European films represent more than half of total film hours broadcast by PSM (52%). In the case of commercial channels, European films only represent 33% of their total film hours.

ORIGIN OF FEATURE FILMS BROADCAST BY TV CHANNELS IN EUROPE (2011) 100%

6.9%

8.0%

90% 80% 40.7%

70%

58.5%

60% 50%

52.4% European films

40% 30%

33.5% European films

38.2%

20% 10%

27.5% 14.2% 6.0%

0%

IPTV SEMINAR 2013

Public service channels National

EUR (non national)

Commercial channels US

Other (non EUR)

Source: EBU based on European Audiovisual Observatory and ROVI data

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ALWAYS MORE SERVICES: TV CHANNELS TV CHANNELS ESTABLISHED IN 35 EUROPEAN COUNTRIES (2002 – 2012) 10000

10799

9000

The number of TV channels established in Europe (35 countries) went from about 4 600 in 2002 to almost 11 000 ten years later, in 2012.

+57.2%

8000

c.a. 5500 local & regional

4680

7000 6000

c.a. 3500 local & regional

5000 4000

+349.1%

3000

5299 national & international

2000 1000

1180 national & international

0

December 2002

December 2012

Source: EBU based on European Audiovisual Observatory

HD CHANNELS ESTABLISHED IN THE EU-28 (2009-2012)

The explosion in the number of HD channels has largely been contributing to the multiplication of TV channels. Indeed, more than 40% of the TV channels launched in 2012 were HD.

1000

+61.0%

900

950

800 700

+43.9%

600

400

410

300 200

270

100 0 December 2009

IPTV SEMINAR 2013

590

+51.9%

500

December 2010

December 2011

December 2012

Source: EBU based on European Audiovisual Observatory

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HOW DOES THE AUDIENCE ACCESS TV? MAIN MEAN OF ACCESS TO TV SERVICES BY COUNTRY (2017, PRIMARY TV SETS)

MAIN MEAN OF ACCESS TO TV SERVICES IN EUROPE (2017, % PRIMARY TV SETS)

27.2

26.8

10.6 38.5

DTT

IPTV

Satellite

Cable

Source: EBU based on IHS Screen Digest

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ALWAYS MORE SERVICES: ON-DEMAND NUMBER OF ON-DEMAND AV SERVICES IN THE EU28 (2008-2013)

The new market for non-linear audiovisual services is growing and changing extremely rapidly. In April 2013, the European Audiovisual Observatory identified at least 2 472 ondemand services established in the EU-28. The number was only 644 end 2008.

3000 2500 2472 +281.7%

2000 1500 1000 500

644

0 December 2008

April 2013

Source: EBU based on European Audiovisual Observatory

Among the services identified, the most popular were: Catch-up TV services provided by broadcasters and platform providers VoD catalogues Branded channels on open platforms (like YouTube, DailyMotion, etc.)

GENRE OF ON-DEMAND AV SERVICES IN THE EU28 (2013) Sport 42 Trailers 43 News/ portal 92

Archives 22

Others 105

Catch-up TV 864

Branded channels on open platforms 573 VoD 717

IPTV SEMINAR 2013 Source: EBU based on European Audiovisual Observatory

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INTERNET ACCESS IS NOT UNIVERSAL IN 2017 BROADBAND HOUSEHOLDS IN EUROPE (2017, %)

Source: EBU based on IHS Screen Digest

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Minutes per person per day

LINEAR AND NON-LINEAR TV VIEWING

Linear

300

250

Non-Linear

13,6

17,5

22,0

25,5

29,1

32,5

0,5

1,0

2,2

4,1

6,8

10,2

218

217

217

219

219

226

230

233

232

232

231

230

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

200

150

100

50

0

Source: IHS – ScreenDigest: Cross-platform Television Viewing Time FY 2012 For the EU ‘Big 5’ countries. Forecast from 2012 IPTV SEMINAR 2013

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HYBRID SERVICES ARE A MUST HBBTV DEPLOYMENT ACROSS EUROPE (2012) Connectivity of TV platforms and multiplication of non-linear TV services create the feasibility and the need for hybrid TV services HbbTV standard represents a true pan-European initiative. HbbTV only refers to other standards Broadcasters can build applications using standard web techniques and interact directly with their audience. Source: IHS Screen Digest

It is estimated that 50 million HbbTV TV sets plus 7 million HbbTV set-top boxes will be installed in Western European households by end 2015.

IPTV SEMINAR 2013

HBBTV SETS INSTALLED IN WESTERN EUROPE (2010-2015, IN 000S)

Source: IHS Screen Digest

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DATA VOLUMES DELIVERED VIA BROADCAST NETWORKS COMPARED TO THE INTERNET - CASE STUDY: THE EU Cisco VNI 2013: Broadband traffic forecast in Western Europe

PB/month 45000

The total amount of data delivered via broadcast networks to end users in 2012 : - 4 hours/day per household

40000 35000 30000

Fixed broadband

Mobile broadband

25000 20000 15000 10000 5000 0 2012 IPTV SEMINAR 2013

2013

2014

2015

2016

2017 12

THE ON-LINE MEDIA LANDSCAPE

Content production

Service aggregation

Broadcasters

Delivery

Reception

DTT, satellite, cable

Other content providers

Pay-TV providers

Pay-TV providers

Telecom & cable network operators CE manufacturers Apple

Apple Google

Microsoft

Microsoft Amazon Facebook Netflix

IPTV SEMINAR 2013

DTT – Digital terrestrial TV CE - Consumer Electronics 13

WHERE DOES THAT LEAVE THE AUDIENCE? • A lot of content offerings to choose from. • A living room full of devices. • Confused about if and how services can be accessed. • Always looking for the right user interface. • Not knowing that there is a user interface. • Rising costs on the media budget. • Looking for content. • Enjoying content. • Sharing experiences. • Interacting with content.

IPTV SEMINAR 2013

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THE USER EXPERIENCE IMPROVED - They use more (online) media every year - They watch more TV-programmes - They enjoy On-Demand features - They appreciate the higher quality of the picture - They use different devices at the same time to enjoy media

IPTV SEMINAR 2013

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A TYPICAL DAY OF A MEDIA ENTHUSIAST - Uses different devices during the day to access content and to connect with people - Engaging in interactive ventures is subject to the mood - In the morning the mobile is used to browse through new online content - Listening radio while driving to work - Social media is also important during working hours - The TV in on in the evening using their connected device - Sometimes they want to play along with the TV-show - Often they choose a movie they want to watch now - But a lot of times they just want to just watch TV - Until they go to bed to watch some more TV while using their iPad

IPTV SEMINAR 2013

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MEDIA DRIVEN BY USER CONTEXT & USAGE

Mobile context

Shared context

Personal context

• Intentional use • Interactivity • Attention span • Screen size • Quality IPTV SEMINAR 2013

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556 PSM APPS ACROSS 71 PSM ORGANISATIONS IN 43 COUNTRIES PSM APP PLATFORM Android

iPhone

ipad

Windows 8

Blackberry

39%

Nokia

Android tablet

46%

Other

6%

3%3%3%

TYPE OF PSM APP Media

Game

Other service

83%

10%

7%

SOURCE OF PSM APP Radio

48%

TV

Mixed

19%

Other

16%

17%

Based on EBU servey in 2013 IPTV SEMINAR 2013

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IS THERE ROOM FOR AN INTEGRATED EXPERIENCE? • We will have to understand that content is not only an AV stream anymore. • Broadcast signals include information about applications that facilitate interactivity with the content. • Interactive features could be aggregated as content is.

IPTV SEMINAR 2013

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SUMMING UP … - Broadcasters, IPTV-operators, CE-Manufactures but also OTT-application providers are investing great efforts in developing (interactive) media services. - There is an eager audience that is willing to consume / interact with available content. - Lets work together to create the best possible experience.

IPTV SEMINAR 2013

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