Conference Brochure. Fourth Annual Continuing Education and Contract Training Conference

Fourth Annual Continuing Education and Contract Training Conference Leading the Way: Developing Successful Partnerships between Business, Education a...
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Fourth Annual Continuing Education and Contract Training Conference

Leading the Way: Developing Successful Partnerships between Business, Education and Governments

Conference Brochure September 30 and October 1, 2009 Hosted by Mount Royal College Banff Park Lodge Banff, Alberta

Schedule Wednesday, September 30, 2009

Thursday, October 1, 2009

7:30-8:30 a.m.

Registration and Continental Breakfast

7:30-8:30 a.m.

Breakfast

8:30-9:00 a.m.

Welcome • Introduction/Housekeeping announcements, Norma MacIntosh, Dean, Faculty of Continuing Education and Extension Mount Royal College, Calgary, Alberta

8:30-9:00 a.m.

Opening / Housekeeping announcements, Norma MacIntosh

9:00-9:30 a.m.

Sharing Curriculum: Presentation • Blake Cryderman, Chair, Community, Corporate and International Services, College of the North Atlantic, St. John’s, Newfoundland and Labrador • Tricia Donovan, Ph.D., Executive Director eCampusAlberta

9:30-10:00 a.m.

Sharing Curriculum: Table Discussions

10:00-10:30 a.m.

Sharing Curriculum: Report-back from the tables

10:30-11:00 a.m.

Networking break

11:00-12:00 noon

TIPS • Marketing Effectively in a Slow Economy • Go Behind the Scenes of Event Planning! • Ratios for Successful CE/CT Operations • Your Contract Training Service + Your Clients + Your Financial Partners = A Winning Relationship! • Rehirement or Retirement: Implications for Education and Training

• Robin Fisher, Provost and Vice-President Academic, Mount Royal College, Calgary, Alberta 9:00-9:30 a.m.

Keynote • Paul Byrne, President, Grant MacEwan College, Edmonton, Alberta

9:30-10:00 a.m.

Networking Break

10:00-10:30 a.m.

Introduction to the sector council program: a long term vision for workplace training • Katrina Murray, Vice-President, Canadian Partnerships, ACCC • Cheryl Paradowski, Executive Director, Canadian Food Industry Council and Chair of the Alliance of Sector Councils

10:30-12:00 noon

Panel Discussion • Cheryl Paradowski, Executive Director, Canadian Food Industry Council • Kevin A. Maynard, Executive Director, Canadian Supply Chain Sector Council • Lynne Toupin, Executive Director, Human Resource Council for the Voluntary & Non-profit • Wendy Swedlove, President, Canadian Tourism Human Resource Council • Representative (tba), Mining Industry Human Resource Council • Allan Page, Project Manager Construction Sector Councils

12:00-1:15 p.m.

Lunch

1:15-1:45 p.m. and 1:45-2-15 p.m.

Breakout Sessions

2:15-2:30 p.m.

Networking Break

2:30-3:00 and 3:00-3:30 p.m. and 3:30-4:00 p.m.

Breakout Sessions (continued)

4:00-5:00 p.m.

Open discussion with sector council members / CASH bar

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12:00 noon - 1:15 p.m. Lunch 1:15-2:45 p.m.

WORKSHOPS • A Successful Example of Post Secondary Program Licensing in Canada • The Importance of a Brand • Survive and Thrive in Tough Economic Times • Hot Programs

3:00-4:00 p.m.

TIPS repeated • Marketing Effectively in a Slow Economy • Ratios for Successful CE/CT Operations • Your Contract Training Service + Your Clients + Your Financial Partners = A Winning Relationship!

3:00-4:30 p.m.

Workshops repeated • Survive and Thrive in Tough Economic Times • Hot Programs

6:00-7:00 p.m.

Cocktail reception

7:00-8:30 p.m.

Dinner • Dinner Keynote Address Bj Smith – Alberta’s Cowboy Poet Extraordinaire

8:30-9:00 p.m.

Closing remarks • Katrina Murray, Vice-President, Canadian Partnerships, ACCC

Session Details Keynote Speaker Dr. Paul J. Byrne, President, Grant MacEwan College, Edmonton, Alberta Wednesday, September 30th, 2009 9:00-9:30 a.m. Paul Byrne is the President & CEO of Grant MacEwan College. Paul’s thirty-seven year career has also seen him in leadership positions at three colleges in Canada. As well, he worked in the private sector with General Motors. Dr. Byrne’s academic credentials include a Ph.D from the University of Alberta, a Master of Education from the State University of New York, a Bachelor of Arts with Distinction from Brock University, and certificates from Ryerson University and the League for Innovation. He has completed post-doctoral work at Harvard Graduate School and at Oxford University. Paul’s commitment to enhanced access and barrier-free transfer for learners is a key attribute that he brings to his presidency. He has a strong belief that the soul of a college is the staff and their commitment to serving the needs of students. Paul is past Chair of the Edmonton Chamber of Commerce Board of Directors, a member of the board of the Edmonton Police Foundation, a member of the board of the Canadian Forces Liaison Council, a member of the board of the Judicial College of Arizona, and a member on two US-based boards. Dr. Byrne has received the Queen’s Golden Jubilee Medal, the Alberta Centennial Gold Medal, and the Alberta Commemorative Silver Medallion. Venture Magazine named Paul as one of Alberta’s 50 most influential people in 2000 and 2004. In April 2006 he received the Paul A. Elsner International Excellence in Leadership Award from the Chair Academy. Internationally, Paul has participated in projects and activities in South Africa, Uganda, India, Mexico, China, Brazil, Argentina, Chile, and Ukraine.

Introduction to the sector council program: a long term vision for workplace training Wednesday, September 30th, 2009 10:00-10:30 a.m. • Katrina Murray, Vice-President, Canadian Partnerships, ACCC • Cheryl Paradowski, Executive Director, Canadian Food Industry Council and Chair of the Alliance of Sector Council

Panel Discussion Wednesday, September 30th, 2009 10:30-12:00 noon • Cheryl Paradowski, Executive Director, Canadian Food Industry Council • Kevin A. Maynard, Executive Director, Canadian Supply Chain Sector Council • Lynne Toupin, Executive Director, Human Resource Council for the Voluntary & Non-profit Sector • Wendy Swedlove, President, Canadian Tourism Human Resource Council • Representative (tba), Mining Industry Human Resource Council • Allan Page, Project Manager Construction Sector Council

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Session Details Breakout Sessions Wednesday, September 30th, 2009 1:15-1:45 p.m., 1:45-2:15 p.m., 2:30-3:00 p.m., 3:00-3:30 p.m. and 3:30-4:00 p.m. • Food Industry Sector Council • Supply Chain Sector Council • Voluntary & Non-profit Sector Council • Construction Sector Council • Tourism Sector Council • Mining Sector Council

Open discussion with sector council members / cash bar Wednesday, September 30th, 2009 4:00-5:00 p.m.Panel Discussion

TIPS Marketing Effectively in a Slow Economy Thursday, October 1st, 2009 11:00 a.m.-12:00 noon and 3:00-4:00 p.m. encore session.

Effective marketing is both an art and a science. When you throw a slow economy into the mix it becomes even more challenging and important. Best practices and promotions that focus on cost-effective methods such as e-marketing and social networking will be discussed. Participants are encouraged to bring along their most effective marketing materials so that ideas can be shared. •

Jennifer Trimmel, Manager, Marketing and Development Conestoga College, Kitchener, Ontario

Go Behind the Scenes of Event Planning! Thursday, October 1st, 2009 11:00 a.m.-12:00 noon Practical tools and expert advice from professional Event Planner Nadia Power Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the theme is selected and the marketing materials designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. It takes a great deal of thought, thorough planning, detail-oriented implementation and, most of all, organization. Whether you are an event planner (by default or design!), in public relations or other related fields, you will benefit from the time-saving tips, techniques, examples, and expert insight that will help you discover the secrets to hosting an outstanding event. • Nadia Power, Power Consulting, Newfoundland Labrador

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Session Details Ratios for Successful CE/CT Operations Thursday, October 1st, 2009 11:00 a.m.-12:00 noon and 3:00-4:00 p.m. encore session. Learn the basic key ratios for analyzing your finances and marketing efforts. Who is your typical student and what do you know about him/ her that will provide direction for programming and marketing initiatives? What calculations should you be considering when examining the effectiveness of your operation? Acquire the ratios to better analyze your results. • Dan Piedra, Director of Continuing Education, Conestoga College, Kitchener, Ontario

Your Contract Training Service + Your Clients + Your Financial Partners = A Winning Relationship! Thursday, October 1st, 2009 11:00 am-12:00 noon and 3:00-4:00 p.m. encore session. This workshop, offered by Synor, the centre for business advisory services at the Cégep de Saint-Hyacinthe, presents a variety of benefits that can be drawn from the recession: • • • • •

Identify key partners and available tools Know and understand your market Develop healthy and fruitful business relationships Satisfy the client: a challenge Maintain a link of confidence with your partners and clients, despite difficult times.

Exercising good judgment does not mean staying with the status quo. On the contrary, this is a time for action! • Fanie-Claude Brien, Coordonnatrice au Service de la formation continue et des services aux entreprises • Solange Patrice, conseillère en formation, Cégep de Saint-Hyacinthe, Saint-Hyacinthe, Québec

Rehirement or Retirement: Implications for Education and Training Thursday, October 1st, 2009 11:00 am-12:00 noon There is a growing recognition in post-secondary institutions that baby boomers may be coming back to school! Employers are indicating the need for specialized training for this population, and mature workers (potential students) are beginning to indicate enhanced interest in attending post-secondary institutions for job-related training. Bow Valley College has been engaged in research pertaining to the retention, hiring and training of mature or 50-plus workers. This session will provide an overview of best practices of employers and post-secondary institutions recruiting mature workers and a summary of a survey of continuing education units across Canada regarding their programs and services for mature workers/learners. An opportunity will be provided for participants to share initiatives for the 50-plus worker/learner. • Dr. Rena Shimoni, Dean Applied Research and Innovation Centre • Elza Bruk, Dean Business and Industry Department • Dr. Doug Scotney, Applied Research and Innovation Centre, Bow Valley College, Calgary, Alberta

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Session Details WORKSHOPS A Successful Example of Post Secondary Program Licensing in Canada Thursday, October 1st, 2009 1:15-2:45 p.m. Your College has identified a new regional or local market. Your mandate is to provide programs or courses for this market, rapidly. Your resources are limited. What do you do? Have you considered program licensing? Licensing saves development time and costs for the licensee. Licensing provides a long-term revenue stream for the licensor. Panelists discuss the benefits, as well as licensing models and the structure of the agreement, including project management, quality control, copyright and costs. • Catherine Wishart, Vice-President Community & Student Services College of New Caledonia, Prince George, B.C. • Maike Luiken, Ph.D., FEIC, Dean, Applied Research, Business Development and Innovation, Sustainable Development Lambton College, Sarnia, Ontario • Carl Enright, Director, Continuing Education NAIT, Edmonton, Alberta

The Importance of a Brand Thursday, October 1st, 2009 1:15-2:45 p.m. Many continuing education organizations face a similar challenge: to create an attractive and current brand while presenting a diverse range of course offerings in a way that appeals to an increasingly diverse marketplace. This workshop will showcase the rebranding process for Mount Royal Continuing Education’s course calendar and website, a brand which is reflected in all of the Faculty’s promotional pieces. The calendar received LERN’s award for exceptional practice in brochure design as well as attracting a record number of registrations. • Sue Madsen, Marketing & Communications Specialist • Karen McCarthy, Writer/Editor Faculty of Continuing Education and Extension Mount Royal College, Calgary, Alberta

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Session Details Survive and Thrive in Tough Economic Times Thursday, October 1st, 2009 1:15-2:45 p.m. and 3:00-4:00 p.m. encore session. The mandate of colleges is to respond to the educational needs of our communities. How can we do so under the current tough economic condition when the breadth and depth of needs are increasing? And how can our continuing education and contract training units still operate as cost-recovery models, and become victims of budgetary cuts? In the coldness of reality there are difficult decisions but there are also useful strategies and practices to learn and share. This session will help us identify key survival skills and explore opportunities within the gloom to reposition ourselves and our programs for future success. Join this lively forum as we develop practical and immediate actions to apply. • Doug Soo, Langara College, Vancouver, B.C.

Hot Programs Thursday, October 1st, 2009 1:15-2:45 p.m. and 3:00-4:00 p.m. encore session. This is YOUR workshop. Come and share your hot programs and great ideas with colleagues from across Canada! • Facilitator: Diane Shamray, Vice-President, Enterprise Development, Assiniboine Community College, Brandon, Manitoba

Dinner Keynote Address Bj Smith – Alberta’s Cowboy Poet Extraordinaire Thursday, October 1st, 2009 8:30-9:00 p.m. Bj draws upon his experience as a retired Mountie, Packer, Horse Trainer, Ski Patroller and Back Country Guide to feed his appetite for poetry. His heart is in the Rocky Mountains, summer or winter on horseback, snowshoes or skis. He has consulted to outdoor recreation courses at the College and University level and is a strong advocate of therapeutic riding. His unique poetry is both entertaining and inspiring. He has written two books: ‘Mounties, Mountains and Memories’ and ‘A Legend of the Nahanni’. Bj has been featured at major western festivals, conferences and gatherings on both sides of the Medicine Line and on the occasional cruise ship.

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Conference Details Conference Fee & Registration $395 (includes all meals and refreshments unless otherwise indicated) to be paid to ACCC; registration form can be found on the ACCC Website at www.accc.ca/english/events

Hotel Accommodation:

Room Rates:

Banff Park Lodge 222 Lynx Street, P.O. Box 2200 Banff, AB T1L 1K5 Telephone: 1-403-762-4433 Toll free: 1-800-661-9266

Superior room: $141 Deluxe Jacuzzi room: $201 Executive, Parlour or Lodge Suite: $261 A block of rooms has been reserved. Please make your reservation directly with the hotel before August 17, 2009.

Transporation: For more information on possible transportation from Calgary to Banff, please visit the following website: www.banffairporter.com/scheduled.php

ACCC – CE/Contract Training Affinity Group Planning Committee Contacts Blake Cryderman

Chair, Community, Corporate and International Services College of the North Atlantic Phone 709-758-7357 [email protected]

Barbara Old

Dean, Community & International Education College of New Caledonia Phone 250-561-5848 x 591 Fax 250-561-5862 [email protected]

Diane McGee

Director, Centre for Continuing Education John Abbott College Phone 514-457-6610 ext 5271 [email protected]

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Dan Piedra

Director, Continuing Education Conestoga College ITAL Phone 519-748-5220 ext 3406 [email protected]

Sylvia Provenski

Norma MacIntosh

Dean, Faculty of Continuing Education & Extension Mount Royal College Phone 403-440-6014 Fax 403-440-6670 [email protected]

Director, Adult Learning, Assiniboine Community College Phone 204-725-8700 ext 6123 [email protected]

Fanie–Claude Brien

Coordonnatrice Cégep De Saint-Hyacinthe Phone 450-773-6800 ext 542 [email protected]

Funded by the Government of Canada’s Sector Council Program

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