2 CONCEPT CREATORS IN ARCHITECTURE & INTERIOR DESIGN - APRIL 2010

IT’S NOT ABOUT WINNING, IT IS ABOUT CELEBRATING 2009 has indeniably been a very successful year for Draw Link Group! Once again, Draw Link’s creativity and original conceptual creations were nominated for two prestigious awards. The first was during Cityscape Dubai last October, where we received a nomination for the Cityscape Architectural Awards in the “Leisure - Future” category for the Art Gallery Hotel on Jumeirah Beach Road, Dubai. Secondly, we were attributed a prestigious nomination for the Commercial Interior Design Award in a similar category, “Leisure and Entertainment”, but this time for a different project: the JAL hotel Spa and Swimming Pool. To add, many eminent magazines related to interior design and architecture including InsideOut, Identity, Middle East interiors as well as many more throughout the GCC and North Africa, have published interesting features and articles regarding Draw Link’s projects and concepts. Well done!

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DRAW LINK’S LATEST PIONNERING CONCEPT The Boutique Hotel is Draw

To warm up the vibes, the hotel’s decor

Link’s latest innovative

offers something truly unique by playing

venture, bringing not only a stunning new piece of contemporary architecture to Dubai but also a new concept of affordable luxury.

with a challenging colour-theme of orange, blue, green and yellow on the solid elements of the interior design which includes marble, wood and solid surface. These daring colours skilfully blend in with the other elements, including unforeseen textures such as low quality

Dubai boasts plenty of high-end hotels,

marble which has been masterfully

but in terms of luxe-for-less the Boutique

enhanced by special craft techniques,

hotel will beat them all.

as well as bold motifs evoking contrast

This new

hotel concept offers the highest hotel

and comfort throughout.

Transparency is also a key feature, bringing an element of surprise to the whole hotel experience. The abundance of glass,

standards in a down-sized space at

from the translucent lift to the

totally reasonable prices.

see-through railings, enables a play of perspectives and

The Boutique Hotel is bursting with

impressive views.

originality in many ways. One of the main features of the hotel’s architecture is the widespread use of solid surface; durable and practical, this seamless and versatile material has been privileged for its powerful aesthetic effect.

It is the first time in the GCC that solid surface has been used on the outside of a building.

The sophisticated interplay of transparency and colours creates a fascinating atmosphere throughout the hotel and, in combination with the natural lighting from the skylight, a clear feeling of space.

05 01

A play of colours, materials and transparencyup!

a new office in Qatar

To add to its innovative decor and ambiance, the Boutique Hotel has garnished its interior with furniture sourced from brands traditionally unknown in the hospitality domain. The Boutique Hotel is a shining example of “out of the ordinary” contemporary design with a stylish sense of warmth pervading throughout, making it the ideal place for those seeking high quality hospitality and architecture that is, believe it or not, easy on the pocket.

Our desire to grow, to push boundaries and discover new territories and markets has driven us to open a new office in capital city of Qatar: Doha.

Visionary & groundbreaking, The Boutique Hotel will without a doubt be the blueprint for new hotels to come, confirming Draw Link’s position as the leading concept creator in the local market. To be continued...

This lovely, culturally oriented metropolitan city is on its way to become the next jewel of the Middle East. Maintaining its roots and culture untouched whilst developing into an important modern center filled with cosmopolitan life, Doha is establishing itself as a leading quality destination. And Draw Link definitely intends to be a part of the Qatar “experience”. The new office is located near the Muntazah park, on the C ring road, before the Ramada hotel junction.

Draw Link Group P.O. Box 37112 Doha, Qatar Tel +974 432 1355 Fax +971 498 7538 www.drawlinkgroup.com

07 01

U.A.E. P.O. Box 5041, Dubai Tel +971 4 283 4477, Fax +971 4 283 4488 Qatar P.O. Box 37112, Doha Tel +974 432 1355 Fax +974 498 7538 Tunisia TANIT centre B2, F31 2070 La Marsa Tel +216 70 939 444 Fax +216 70 939 464

www.drawlinkgroup.com