Competitive Analysis: Wendy’s primary competition would be Burger King and McDonalds, which has been able to vastly outspend our brand and has a consistent history of strong advertising campaigns. The primary leader would be McDonald’s art of the reason is that McDonald's is not focusing on increasing its number of stores, especially in the US. It has worked on increasing its revenue yield per store. But, that explanation in-and-of-itself is inadequate. It would appear that McDonald's offers a menu that is, very simply, more attractive than what Wendy's have. In 2008, our advertising budget was $304,400,000. This year it has been decreased by almost $100 million, with McDonalds enjoying a budget advantage of over $400 million. They are able to run laps around Wendy’s using any medium it wishes, and its grip on network television is extraordinary. In that medium alone it spent $321 million more than Wendy’s. However Wendy’s has a near $20 million dollar advantage when it comes to Spot TV, therefore it is suggested that Wendy’s should further explore that medium. It is suggested that Wendy's tries to reach a wider range of customers by increasing the diversity of its menu with alternatives to traditional fast food items like hamburgers and fries. In line with recent industry trends, Wendy's is moving toward a menu with increased variety and healthier menu choices. Wendy's is hoping to gain market share by introducing a breakfast menu this year, something that McDonald's and Burger King already have established in their own restaurants.

 

COM 3600‐MEDIA PLANNING  PROJECT/ SPRING 09 

Geography Objective Direct advertising to Wendy’s consumers nationwide is the main objective. However further prominence will be target on what is perceived as opportunity markets, especially at the beginning of the campaign. Opportunity markets include those who have an above average CDI, as well as significant overall amount of sales. Ages between 18-44 within the metropolitan areas with larger populations will be targeted the most. That Heavy emphasis in advertising will mostly placed on large cities that reside in states around the United States coast. Markets shown in red are the DMAs where the most advertising will be held. The next markets targeted will be the markets shown in green will have the second highest advertising potential. TOP OPPORTUNITY MARKETS US CITY New York Los Angeles Chicago Philadelphia San Francisco-Oak-San Jose Dallas-Ft. Worth Boston-Manchester Washington, DCHagerstown Atlanta Houston Detroit Phoenix-Prescott Seattle-Tacoma Minneapolis-St. Paul Miami-Ft. Lauderdale Cleveland-Akron-Canton Denver Orlando-Daytona BeachMelbourne Sacramento-StocktonModesto

TV HH 7,366,950 5,611,110 3,455,020 2,941,450 2,383,570 2,378,660 2,372,030 2,272,120

% US TV Cume % HH US 6.616 6.616 5.039 11.655 3.103 14.758 2.642 17.400 2.141 19.541 2.136 21.677 2.130 23.807 2.041 25.848

CDI

BDI 93 105 113 117 98 112 34 117

98.2 109 116 102.2 84 79.58 103 105

2,205,510 1,982,120 1,938,320 1,725,000 1,724,450 1,678,430 1,538,620 1,537,500 1,431,910 1,395,830

1.981 1.780 1.741 1.549 1.549 1.507 1.382 1.381 1.286 1.254

27.828 29.609 31.349 34.475 36.024 37.531 38.913 40.294 41.580 42.834

121 124 109 110 97 109 101 109 107 104

131 95 101 90 90 106 86 116 96 84

1,368,680

1.229

44.063

106

90

GREEN HIGH BDI, HIGH CDI RED LOW BDI, HIGH CDI  

COM 3600‐MEDIA PLANNING  PROJECT/ SPRING 09 

International Advertising Final Project Paper (Middle East/N. Africa & Canada) Spring 09

Tunisia The Internet entered Tunisian in 1991, making it the first Arab and African country to be connected. The number of users has now reached 1,148 million. However, the Internet has only recently become widely used since 1996, when the Tunisian Agency for Internet was established to administer and market internet services and technology. Tunisia is now infamous for being the first Arab country standing against the freedom of internet. According to the government, all the country now has access to the Internet and it is possible to subscribe to its different services via 12 providers, these include 7 providers that provide to public institutions and agencies, and 5 private companies providing the service to the wider market. (Room) The Tunisian Agency for the Internet is the main provider, connecting all internet providing companies to the Internet. This means that the agency is able to monitor any exchange of information. In addition, two of the service provider companies are headed by relatives of the Tunisian president. While television dominates the media scene; mostly thanks to satellite reception, which reaches 79% of the country's viewers, radio clearly emerges as the most vibrant media in the country. This change is felt even greater as more local private radios are launched, with the aim of extending their geographic coverage. Meanwhile, Tunisia's print media is going through a period of stagnation. (Room) There are over 200 locally produced newspapers and magazines in the country, around 90% privately owned, which are in competition with those imported from Europe and,

increasingly, the Middle East. Sotupresse, owned in part by French distribution giant Nouvelles Messagerie de la Presse Parisienne, NMPP, dominates distribution of the more than 1000 foreign publications available, but sales are declining, due in part to the growing audience of the internet. In terms of broadcasting, 2007 was marked by the split of Radiodiffusion Télévision Tunisienne (ERTT) into two distinct broadcasters: the ETT, which regulates television; and the ERT, which oversees the country's several public radio stations. The past few years have been marked by brisk growth in the advertising sector, with overall investment reaching its highest level ever. The sector is dominated by two companies – Karoui and Karoui and MIP, which specializes in billboards. The sector is heating up in part due to privatization and competition between operators in the telecoms and banking sectors, while the processed food industry ranks first in terms of advertising spend, boasting six of the top-10 highest-spending companies in the market. Television attracts the highest ad revenue – almost $34.7m in 2006, spurred by Ramadan, major sporting events and programmed sponsorship. The sector is expected to expand further over the next few years, with the rapidly growing online and mobile advertising capabilities, as well as the growing service industry, particularly banks and other industrial segments, ramping up their advertising budgets. Some issues remain, however, such as improving creativity. Although freedom of opinion and expression is guaranteed by the Tunisian constitution, the government tightly controls the press and broadcasting. The state-run Tunisian Radio and Television Establishment (ERTT) operate two national TV channels and several radio networks. Egyptian and pan-Arab satellite TV stations command large audiences. Two London-based

opposition TV channels can be received via satellite; Al Mustaqillah TV and Zeitouna TV. Until late 2003 the state had a monopoly on radio broadcasting. Press codes shape coverage and stipulate large fines and prison sentences for violators. Journals are screened by the authorities before publication and the government encourages a high degree of self-censorship. Media rights organizations say the intimidation of journalists is widespread. Discussion of corruption and human rights in the media is taboo. Editions of foreign newspapers, including French and pan-Arab publications, are regularly seized. There are several privately-run newspapers and magazines, including two opposition party journals. Internet monitoring is omnipresent. Websites which criticize the government are often blocked. There were some 1.7 million internet users by March 2008. Known across the world for its stunning beaches and tourist locales, Tunisia quietly operates a police state at home. The print press does not criticize the president and is largely paralyzed by self-censorship. The few critical voices who do write on the Internet, for foreign publications, and for low-circulation opposition weeklies are regularly harassed and marginalized by the Tunisian authorities. Tunisia’s press code outlines an array of coverage restrictions—including outright bans on offending the president, disturbing public order, and publishing what the government deems “false news.” While such laws have been used to prosecute journalists over the years, authorities prefer to use more subtle tactics to keep those voices in check, as a CPJ investigation has found. They control the registration of print media and licensing of broadcasters, refusing permission to critical outlets. They control the distribution of government subsidies and public sector advertising, thus wielding an economic weapon. Outspoken newspapers are subject to

confiscation by police. Critical online news sites, those belonging to international rights groups, and the popular video-sharing site YouTube are blocked by the government. Despite continuous efforts to revise the Press Code and the media campaign that accompanies every revision portraying it as a positive move in the history of the Tunisian press, the status of the Tunisian press has not improved. The supervisory power tends to ignore the law and replace it with continual directives to newspaper directors who follow them. Only a few newspapers try to develop the media, but must do so according to the broad lines drawn by the government. Not abiding by those lines means losing government advertising and/or being besieged until the paper closes down. Advertising and influence are weapons stronger than law. Independent journalists, some of whom double as human rights activists, have also been targets of harassment. Their phone lines are cut, they receive anonymous threats, they are placed under police surveillance, they are denied the right to travel outside the country, and even their movements inside the country have been curtailed. Those who exceed the authorities’ acceptable boundaries for criticism are targeted with harsher measures such as imprisonment or violent attack. The fear is well-grounded. The government, through the Tunisian External Communication Agency (ATCE), distributes advertising from government agencies and publicly owned companies, and punishes outspoken newspapers by withholding advertising, journalists told CPJ. Private advertisers typically follow suit when the government pulls advertising. (CPJ) There are a number of different marketing/advertising opportunities, including sporting event sponsorship, industry-specific trade fairs, direct mail, outdoor/vehicle advertising, print media, and, to a lesser extent, electronic media. The Embassy can help U.S. firms contact local

marketing and media consultants to determine the most appropriate channels. The local print media in Tunisia generally accept paid advertising, although there are (unwritten) standards for advertising which correspond to those for editorial content. These standards are primarily concerned, however, with political and social issues rather than commercial ones. Local attorneys or marketing specialists can advise foreigners on the acceptability of various aspects of a promotional campaign. For marketing purposes, urban society in Tunisia is probably best described as similar to and heavily influenced by Europe. References to religion in advertising are generally not acceptable.(Commerce) The electronic / broadcast media in Tunisia are operated directly by the Tunisian Broadcasting Authority (ERTT) under the State Secretariat for Information. Foreign commercial advertising is accepted, but under standards applied even more strictly than for print media. Advertising rates in the broadcast media discriminate against foreign-origin goods. Advertising time for such goods will cost three to four times as much as for those of Tunisian-origin. There are also a growing number of industry-specific trade shows, general expositions, and promotional events. Most major Tunisian cities boast at least one exposition center; Tunis has three. Algeria The People’s Democratic Republic of Algeria is located on the edge of the Mediterranean Sea between Morocco and Tunisia. The country was a under French rule up until 1962, when they gained independence. Their main sources of agriculture are wheat, barley, oats, grapes, olives and livestock. The major boost in their economy comes from their exportation of petroleum, natural gas, and petroleum products. The country has had its fair share changes is government. It has had a number of changes in government and leaders following a civil war in

the 1990’s. The predominant Religion in Algeria is Muslim, making up almost 98% of the population. Because of the frequent change in government leadership, terrorist violence has been a frequent trend. Terrorist violence has resulted in more than 150,000 deaths during the 1990’s so addressing the issues that brought about the political turmoil is the government’s number one task. Algeria has more than 45 daily newspapers published in French and Arabic, with a total circulation of more than 1.5 million copies. Although the government does not control all of the newspapers around the country, they do however control all of the printing presses and advertising market. Among these the Algerian government also controls a vast majority of the radio and television outlets which provide pro government programming. The state has a considerable control over the mass media. The Internet has become one of the main media channels used by the 59 identified advertisers across the country. The advertisers have found this market to be profitable and inexpensive while at the same time help them target specific potential consumers. Med and Com, which is the largest online marketing agency in Algeria, conducted a study on fifty Algerian sites. During the holy month of Ramadan advertising on web sites hit an all time high. They found that almost 8.5 million Algerian Pinar’s ( or $137,365) had been spent with 81 campaigns launched by 40 brands. The report showed the strongest presence from the automotive industry and mobile technology. Following closely behind were communication and web publishing, real estate, food, and tourism. ( “Meddah”) Libya Great Socialist People’s Libyan Arab Jamahiriya, otherwise known as Libya, is located on the border of the Mediterranean Sea, between Egypt, Tunisia and Algeria. The land is made

up of mostly barren desert where it can become severely hot and dry. Libya has a rather small population for the size of the country. The population density is about 50 people per 80 square miles in the northern regions but is less than one person per mil and a half in other areas. Ninety percent of the people live in less than 10% of the area, mostly along the coastline. More than half of the population resides in the two largest cities, Tripoli and Benghazi. Thirty- three percent of the total population is under the age of 15, which is an amazing fact that cannot be overlooked. The Libyan media is transitioning from a state-controlled press to a largely independent media. Although movement towards this development is a slow process, private TV and radio stations are now on the air and independent newspapers sprouting up on newsstands around the heavily populated areas. The circulation of these private newspapers is relatively low but some are increasing at a rapid pace. The most popular media is definitely the radio, followed by the television. Similar to the governments approach in many areas, this move towards a technological advancement will most likely be a slow progression rather than a quick change. A excellent example of this is the acceptance of the first Libyan satellite TV channel which was launched in 2007. It became the first TV channel, which is not owned by the state to broadcast from Libya for nearly four decades. The Al-Ghad information services’ company owns the channel and it was given permission to own and to manage media outlets, including Libya Radio, which began to broadcast in 2006, and the two newspapers, Oea and Cyrene, the Roman names of Tripoli and Benghazi. Although these steps towards media development are small, they are progressing nonetheless. For a socialist nation that has been under such high government control for so many years to be moving in the direction of privatizing media outlets such as tv and radio, the opportunities are endless and certainly exciting . Because of this shift towards non

government owned media outlets, it gives companies and advertisers a opportunity to tap into a brand new generation of consumers. ( “Tripoli”) Western Sahara

The Western Sahara can be found on the Northwest coast of Africa, to the south of Morocco and to the west of Algeria. The Western Sahara is the only non self-governing territory remaining in Africa. What was once known as Spanish Sahara in the 1950’s , became free of Spanish rule and has been claimed by Morocco and Mauritania, among others, throughout the years. It was recognized as an independent country in 1984 and is definitely a slow developing territory. The economy is very poor due to its small amount of resources with its sole export being fish. To put the country’s maturity in perspective, 15% of the territory outside of Moroccan control do not have any major population centers or economic activity whatsoever besides nomadic herding. ( “ Advertising and Marketing”) Freedom of expression within the territory is extremely limited. Journalist’s were punished solely because their work was considered critical of authorities. Furthermore, Journalists who were there reporting on the status of the state were expelled from the country and were sentenced to prison and their work was banned. The BBC reported in 2002 that Moroccan officials put a stop to certain newspapers and the top three managers at 2m TV were arrested for reporting an interview with the leader of the Polisario Front. The Polisario Front set up Western Sahara’s first radio station known as the National Radio of the Saharan Arab Democratic Republic in 1979. It broadcasts in Arabic and Spanish and can now be heard via the internet. In a report done as recently as 2007 by “Reporters without Borders” said that pressing subjects that had always been considered untouchable such as the rise of AIDS, abortion, terrorism, and

religion are now without resricion. However, arrests are still being made if one reports on subjects approaching the King or Islam. ( “Press Reference”) The arrival of private TV channels may still be a thing of the future, and seems highly unlikely to occur soon. The state is still content with its monopoly on broadcast TV. As far as the Internet is concerned, there is still much room for quick expansion. Although the web users are typically young, educated, middle class citizens, the falling prices of access and expanding coverage could change the picture entirely. According to the Moroccan Advertisers Group, $507 Million was spent in 2007, which quadrupled the amount in the year 2000. Advertising spending represented only .6% of the countries GDP in 2007, compared to Egypt with 1%. Television still holds the largest share of Ad’s, with 55% of above-the-line advertising. It was also found by GAM that 94% of its member used outdoor advertising. The potential for the country’s development is large with expanding parts of economy such as retail, automobiles, and real estate enabling advertising companies with new opportunities to market their products. Northwest Territories The Northwest Territories (NWT) has included all for Alberta, Saskatchewan, the Yukon, and Nunavut, and most of Mitoba, Ontario, and Quebec. It makes roughly 6% of Canada’s landmass, equivalent to the state of Alaska. It is located bordering the Arctic Ocean, Beufort Sea, and polar ice. NWT’s estimated population is an astounding 41,900 and has been decreasing slowing throughout the years. It’s Capital and largest city is Yellowknife with 16,000 inhabitants. There economy is mildly sustained by hunting, fishing, trapping. But Inuit arts and crafts generate the most amount of income for NWT inhabitants. One out every fourteen people of working age earns their income by this means.

Being that the NWT is extremely small in population the availability of media and communication is significantly impaired. There is currently 3 radio stations in the whole territory, all of which are ran within Yellowknife; and there is 1 local tv station (CABL-TV) available in Yellowknife. Mackenzie Media Ltd. Provides cable services for the capital. As far as Advertising is concerned there are currently 8 advertising/ marketing companies within the territory, six of the eight specialize in signs, many of which could be seen on public highways. Since there so few people and so much land, reach and frequency is difficult to obtain and the availability of expansion in these areas is doubtful. (“NWT”) British Columbia British Columbia is located on the edge of the Pacific Ocean on the west and by Alaska on the northwest. Its media potential is extremely vast, especially in Vancouver, which is British Columbia’s largest city and 3rd largest metropolitan area in Canada. The province has a very modern communication infrastructure which include organizations that offer broadcasting, cable, internet and many other telecommunication and information services. The broadcasting and cable industries are under federal control and are regulated by the Canadian Radio- Television and Telecommunications Commission. There are 10 TV broadcasting stations located in B.C with 84% of households connected to cable, which is an astounding amount. This offers an incredible avenue for local advertisers and national advertisers to attract potential consumers. However, one of the fastest growing areas in the realm of communication is cellular usage, over 800,000 in the province. With the availability of cell phone advertising in the near future, companies will have an enormous median to reach their new customers. An important aspect of the B.C media is there enormous domination of the television market in Vancouver. Vancouver is the second largest television production center in all of North America second to L.A.

Network affiliates located in the U.S come from Seattle, including at least 12 channels that incidentally spill over into Vancouver. (“British Columbia Communications”)

The Jordan Brand Presents…

The“Become Legendary” Campaign

By: Blake Elder, Coco Hillary, James Hill, Jocque Roman, Jared Reine & Robert Welton

On January 8, 2008, Jordan Brand, a division of NIKE, Inc., unveiled its new inspirational brand campaign and tagline, "BECOME LEGENDARY." Developed to pay homage to the legacy of a brand created by Michael Jordan and to celebrate 23 successful years of the world's most respected and innovative basketball shoe - AIR JORDAN - the new slogan will serve as an anthem for athletes and consumers alike. The "BECOME LEGENDARY" brand signature will be supported by an integrated marketing campaign headlined by a national television ad campaign. Narrated by Michael Jordan and starring Ray Allen, Carmelo Anthony, Derek Jeter, Terrell Owens, Chris Paul and other Team Jordan athletes, the campaign challenges athletes, kids, and everyday people to achieve their full potential on and off the court. Jordan Brand is "eyeing the success its parent company Nike has had with 'Just do it'" campaigns, and Jordan Brand has "pledged to make a long-term commitment to the marketing message." The first of three new national ads, titled "Simple Math," was scheduled to debut on Sunday during the national televised NBA game. The ad "focuses on what it takes to be a successful college football team, namely hard work and relentless training." "BECOME LEGENDARY" is intended to inspire consumers to exceed expectations, challenge conventional views of sportsmanship and explain that greatness is attainable. Using evocative imagery, the adcampaign animates the Jordan Brand core truths: “Authentic, Uncompromised, Earned, and Aspirational,” which speak directly to the brand pillars derived by Michael Jordan's personal values and philosophy for success. "The launch of the AIR JORDAN XX3 and the new brand signature signals a transition from Michael Jordan as a player to a coach

so that all people can look to follow in his footsteps to BECOME LEGENDARY in their own right." These were the words of a representative of the Jordan Brand when asked about the birth of the new campaign. Launching mid-January 2008, the ads aired nationally on major networks including ABC, ESPN, TNT, and CBS during pivotal sporting events including the AFC/NFC football championships, NBA All-StarWeekend, NCAA basketball tournament and the NBA playoffs. The first spot entitled "It's Not About the Shoes," highlights the new AIR JORDAN XX3 and provokes thought of what it takes to achieve greatness.Subsequent spots entitled "Look Me In the Eyes", "Clocktower", and "Maybe It's My Fault" promised to be a revealing expose on what it takes to BECOME LEGENDARY. The campaign also includes an onlinecampaign found at www.Jumpman23.com as well as a series of community,consumer and celebrity events throughout 2008. We all have had the privilege of viewing the “Become Legendary” advertisements and our assumptions of what we view the Jordan Brand message is, as a group we hypothesize that the “Become Legendary” campaign mainly targets people that participate in athletics from the recreational/high school level and onto the levels of professional sports. The advertisements seem more designated towards the Male gender specifically but doesn’t completely exclude the female athletes. While these are only assumptions, according to Advertising Age and interviews with two Marketing Representatives of the Jordan Brand, the target audience for the “Become Legendary” is a “further attempt to attract their loyal customers, who are usually located in the more urban areas of the country, particularly male people who either play or have some interest in athletics, ages ranging from 10-45.” With such a large age scale being their target, the “Become Legendary” Campaign consists of various ways to reach such a contrasted age group.

Different Jordan sponsored athletes will represent different areas of the country, in order to provide a direct relation to the target consumers in that region. However, these regional attempts are mainly targeted to younger kids, particularly teenagers. To appeal to their older consumers, the “Become Legendary” campaign will present vintage clips of the younger Michael Jordan playing basketball in the 1970s and 1980s to relate to the adults who possibly played or watched basketball during that time period. In the Michael Jordan commercial, he provides the ultimate motivation with a journey through his legacy that challenges you to look beyond your limits and rise to your potential. The only remaining audience left of the targeted, are the collegiate aged males, in which college football and basketball ads are promoted hoping to accomplish this. The success of the campaign could be viewed as successful when examining the results in correlation to the Elaboration likelihood Model(ELM), which is basically examining the central and peripheral route. The campaign successfully makes contact with both of these two different ways of persuasion. The message the campaign repeatedly conveys through billboards, commercials and interviews of various athletes by attempting to establish a personal relevance to the people viewing the advertisements. The desire to want to be great no matter of the circumstances and the person’s situation is established as the message they are relaying to the viewer. This campaign successfully established those thoughts to the consumer, thus the “Become Legendary” Campaign left a positive attitude by pushing the central route of processing the message. When referring to the success of the campaign, it should also be mentioned the use of sponsorships and events in the past in an attempt to establish a personal connection to the peoples’ attitudes. They successfully accomplished this, a good example would be the showing of various logos in the commercial in which they represented examples of people that had overcome what seemed impossible to attain greatness. With the urban cities

being the main location in which the campaign wishes to reach. The billboards consist of popular athletes that are surrounded by kids that are less fortunate that participate in local recreations or the local high school. This was an attempt to humanize these professional athletes, who are sometimes represented as larger than life icons. Even smartly, which makes the attempt successful; these billboards are located primarily in the urbanized inner city locations. This allows the target audience to see the advertisements and interpret the message in a more personal manner.                        

 

Works Cited Page  Hein, Kenneth. “Jordan Brand Hopes Campaign Will ‘Become Legendary.’”  December 3, 2008. BRANDWEEK  ONLINE  MAGAZINE.http://www.brandweek.com/bw/content_display/news‐and‐ features/retail‐restaurants/e3ie74177a2fee1ea6d0f90d80f8c85ee18  “Jordan Brand Launches Next Phase of ‘Become Legendary.’ Press Release.  December 5, 2008. MarketWatch News.   http://www.marketwatch.com/news/story/jordan‐brand‐launches‐next‐ phase/story.aspx?guid=%7B2E491C64‐EE30‐4DD9‐9254‐B971DDEFF937%7D                       

  Group Member Evaluation Form  James Hill  Participation ______ Enthusiasm_______ Work Promptness_______ Validity of Info________    Blake Elder  Participation ______ Enthusiasm_______ Work Promptness_______ Validity of Info________    Coco Hillary  Participation ______ Enthusiasm_______ Work Promptness_______ Validity of Info________    Robert Welton  Participation ______ Enthusiasm_______ Work Promptness_______ Validity of Info________    Jared Reine  Participation ______ Enthusiasm_______ Work Promptness_______ Validity of Info________   

Joque Roman  Participation ______ Enthusiasm_______ Work Promptness_______ Validity of Info________ 

Print Advertisements COM 3600-Adv Campaigns PROJECT/ SPRING 09 H

“It’s not a LARGE, it’s a

VEINTE!!!”

After those crazy days of work, should it really be that terrifying to order a cup of coffee???

James Hill P.O. Box 06406 * Boone, NC 28608 (404) 427-6829 * [email protected]

OBJECTIVE To obtain a position in the field of marketing and/or advertising exploiting my skills in analyzing, management and organizing tasks with a professional approach.  EDUCATION Appalachian State University Advertising w/ Minor Business Marketing

Boone, NC Aug. 05-Present

University of Rhode Island Management Information Systems

Kingston, RI Aug. 04-May. 05

ANALYTICAL Developed the most efficient approach to present fund raising opportunities. Calculated the blueprint measurements for the company’s exterior designs. Introduced a more professional method of organizing the company’s cliental information. MANAGEMENT Formulated the weekly financial reports for the president. Served as temporary supervisor when asked; tasks would include the managing of three teams. EMPLOYEE COMMUNICATIONS/RELATIONS Engaged in daily obligations which included maintaining a proficient environment through assisting customers, staff, and employers. ORGANIZATIONAL Handled the weekly and monthly expenses through cash or credit payments. Coordinated emergency exits and entrance plans that would result in proficient means of access for fellow employees and customers. ORGANIZATIONS & CLUBS Appalachian State Football Team Samaritans’ Purse AITP member

Three Time National Champions & Senior Captain for Wide Receiver Group (2008) Read to Kids & Helped put plants, trees, etc. together Association of Information Technology Professionals

EMPLOYMENT HISTORY National Urban Coalition for Unity and Peace, Inc. (NUCUP) CEO’s Assistant

Atlanta, GA May 05-Aug. 05

Appalachian State Recreation Center Weight Room Supervisor

Boone, NC Feb 07-June 07

Heavenly Mountain Resort Construction and Maintenance

Boone, NC June 07-Aug. 07

Appalachian State Library Student-Librarian Assistant

Boone, NC Jan 08-June. 08

REFERENCES: Available upon request 

Sales Literature for Sales Presentation Com Media Sales-Spring 09

MegaAds Sales Proposal1st & 10 Sporting Goods Store About Me • • • •

James HillGraduate of Local University-Appalachian State Graduated w/degree in Advertising, minor in Business Member of Appalachian State Football Team for 4 years

Sales Proposal Packages Package NameMedia A--Billboard/Poster B--Billboard/Poster C--Billboard/Poster

Size

18+ Pop

GRP #Panels

Standard/10'5" 35,633 x 22'8" Standard/10'5" 35,633 x 22'8" Standard/10'5" 35,633 x 22'8"

50

1/5

Total 4 Week Rate $3300

75

1/7

$3960

100

2/3

$4400

Flight

4 weeks 4 weeks 4 weeks

Avg DEC/Panel

CPM

6,000

$3.93

6,000

$3.93

6,000

$3.93

(DEC)For illuminated panels, adult DEC is defined as the number o persons 18+ exposed to a message during 18hour directional traffic. GRPs represent the total number of rating points produced by a given media buy. CPM simply means the average cost of 1,000 potential impressions.

Advantages • • • • •

Available 24hrs a day, 7 days /week and 365 days a year which generates requested exposure to your potential customers. Outdoor Advertisers captures your consumers on their way to the buy. Perfect for reaching mass audiences and is also great for targeting specific groups and ages. With the new digital billboards and technologies, outdoor advertising is only getting better. Keep in mind that outdoor and billboard advertising is not supposed to go into great detail, rather they are designed to immediately catch a person's attention and to effectively create a memorable impression in minutes. The goal is to leave readers thinking about the advertisement well after they have driven past or walked away.

James Hill [email protected] 4427 Greenleaf Circle Atlanta, GA 30331

(404) 427-6829(M) (404) 349-6911(H) April 7, 2009

Ms. Francisca Wood Human Resources Manager EFTG Industries, Inc. 210 Industry Avenue Atlanta, GA 30331 Dear Ms. Wood: From your company's website I learned of your search for an addition to your marketing team. Presently, I am completing my degree from Appalachian State with a Bachelor's Degree in Advertising with a minor in Business. I have a reputation for putting forth the effort required to make a project succeed. I am an innovator of new ideas, an excellent communicator with buyers, and have a demonstrated history of marketing success. Enclosed is my resume for your review and consideration. I would like to use my talents to market your quality line of technical products. I will call you to further discuss my talents and how I can benefit your company. If you prefer, you may reach me in the evenings at (404) 427-6829 Thank you for your time. I look forward to meeting you. Sincerely, James Hill Enclosure 

Advertising w/minor Business Marketing

Advertising w/minor Business Marketing

James Hill

James Hill 214 Eric Lane Apt H31  Boone, NC 28607  404.427.6829  [email protected] 

Appalachian State University

Advertising w/minor Business Marketing

214 Eric Lane Apt H31 Boone, NC 28607  404.427.6829  [email protected] 

Advertising w/minor Business Marketing

James Hill 214 Eric Lane Apt H31  Boone, NC 28607  404.427.6829  [email protected] 

Appalachian State University

Advertising w/minor Business Marketing

James Hill 214 Eric Lane Apt H31 Boone, NC 28607  404.427.6829  [email protected] 

Appalachian State University

Advertising w/minor Business Marketing

James Hill 214 Eric Lane Apt H31 Boone, NC 28607  404.427.6829  [email protected] 

Appalachian State University

Advertising w/minor Business Marketing

James Hill 214 Eric Lane Apt H31 Boone, NC 28607  404.427.6829  [email protected] 

Appalachian State University

Advertising w/minor Business Marketing

James Hill

James Hill 214 Eric Lane Apt H31  Boone, NC 28607  404.427.6829  [email protected] 

Appalachian State University

Advertising w/minor Business Marketing

James Hill 214 Eric Lane Apt H31  Boone, NC 28607  404.427.6829  [email protected] 

Appalachian State University

Advertising w/minor Business Marketing

James Hill 214 Eric Lane Apt H31  Boone, NC 28607  404.427.6829  [email protected] 

Appalachian State University

Appalachian State University

214 Eric Lane Apt H31 Boone, NC 28607  404.427.6829  [email protected] 

Appalachian State University