Community Health Needs Assessment and Implementation Strategy

June 2016

COMMUNITY HEALTH NEEDS ASSESSMENT 

 

 

TABLE OF CONTENTS    I. EXECUTIVE SUMMARY ................................................................................................................................... 2  II. COMMUNITY PROFILE  .................................................................................................................................. 3  III. ASSESSMENT PROCESS AND COMMUNITY INPUT ............................................................................................ 4  A.  CRAVEN COUNTY  ................................................................................................................................... 4  B.  JONES COUNTY  ...................................................................................................................................... 5  C.  PAMLICO COUNTY  .................................................................................................................................. 5  IV. COMMUNITY HEALTH NEEDS IDENTIFIED IN ASSESSMENT ............................................................................... 6  A.  IDENTIFIED NEEDS ................................................................................................................................... 6  B.  PRIORITIZATION OF NEEDS ....................................................................................................................... 6  C.  MEDICAL CENTER’S HEALTH PRIORITIES ....................................................................................................... 7  V. ANALYSIS OF PRIORITIZED NEEDS .................................................................................................................. 8  A.  SUBSTANCE ABUSE .................................................................................................................................. 8  B.  OBESITY ................................................................................................................................................. 8  C.  BEHAVIORAL AND MENTAL HEALTH .......................................................................................................... 9  D.  CANCER ................................................................................................................................................. 9  E.  HEART DISEASE ..................................................................................................................................... 10  V.  COMMUNITY HEALTH RESOURCES .............................................................................................................. 11  A.  SUBSTANCE ABUSE .................................................................................................................................. 11  B.  OBESITY ................................................................................................................................................ 11  C.  BEHAVIORAL AND MENTAL HEALTH ........................................................................................................... 12  D.  CANCER ................................................................................................................................................ 12  E.  HEART DISEASE ....................................................................................................................................... 13  VI. IMPLEMENTATION STRATEGY ........................................................................................................................ 14   

 

 

 

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COMMUNITY HEALTH NEEDS ASSESSMENT  I. EXECUTIVE SUMMARY 

CarolinaEast Medical Center (Medical Center) conducted a community health needs assessment (CHNA)  and  developed  an  implementation  strategy  to  address  the  health  needs  identified  in  the  CHNA.    The  Medical  Center  helmed  the  assessment  process  with  assistance  provided  by  the  health  departments  from  Craven,  Jones,  and  Pamlico  Counties.    Data  was  collected  from  residents  through  surveys  administered throughout the three counties.  This primary data was strengthened with secondary data  from  the  North  Carolina  State  Center  for  Health  Statistics,  Division  of  Public  Health  to  provide  a  clear  picture of the health issues affecting the Medical Center’s community.  The Medical Center chose three  health issues (obesity, substance abuse, and behavioral health) to address based upon ability to make an  impact and the significance of the health issue as identified by the community.  Afterwards, the Medical  Center developed an implementation strategy  to take action and establish realizable  goals in order  to  measure the Medical Center’s progress on addressing these health issues.  The CHNA consists of five steps pictured below: 

 

     

 

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COMMUNITY HEALTH NEEDS ASSESSMENT  II. COMMUNITY PROFILE 1 

CarolinaEast  Medical  Center  (Medical  Center)  serves  a  population  of  approximately  127,500  people  in  eastern  North  Carolina.    A  majority  of  the  Medical  Center’s  service  area  is  rural  and  includes  Craven,  Jones, and Pamlico Counties.  About 82% of the population lives in Craven County which is home to the  cities of New Bern and Havelock as well as the Marine Corps Air Station Cherry Point. 

  The  community’s  demographic  population  is  approximately  68%  white,  24%  African  American,  5%  Hispanic, 2% Asian, 1% American Indian and Alaskan Natives. The age distribution consists of 19% of the  population  under  the  age  of  18,  61%  between  the  ages  of  18‐65,  and  20%  above  the  age  of  65.  Both  ethnicity and age statistics are similar when compared to North Carolina’s statewide percentages.  The  most notable difference is that the age group above the age of 65 is 6% higher than the state average.  CarolinaEast  Medical  Center’s  service  area  mean  household  income  for  the  years  2009  to  2013  is  $42,402 which is $4,000 lower than the state average.   Five  decades  ago  Jones  and  Pamlico  counties  joined  together  with  Craven  County  to  form  a  regional  hospital  and  work  together  to  become  partners  in  health  care.  Geography  and  demographics  are  two  primary reasons for combining the three counties into a single community. The Craven County borders  surrounding  the  Medical  Center’s  location  in  New  Bern  are  narrow  in  width.  This  slim  taper  in  county  border  lines  decreases  the  traveling  distance  for  patients  in  neighboring  counties  and  allows  all  three  areas  to  benefit  from  the  Medical  Center’s  central  location.  The  populations  of  Pamlico  and  Jones  Counties  are  significantly  smaller  than  Craven  County  but  have  a  similarly  sized  county  area.    Small  populations  widely  dispersed  across  large  areas  would  benefit  from  a  large  centrally  located  hospital.   These factors lead all three counties to create the community served by CarolinaEast Medical Center.                                                                Data source is U.S. Census Bureau: State and County Quickfacts powered by Healthy Communities Institute found

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at www.carolinaeasthealth.com. The service area statistics were obtained by weighting each county’s statistic by the percentage of the individual county’s population compared to the service area’s total population. 

 

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COMMUNITY HEALTH NEEDS ASSESSMENT 

 

III. ASSESSMENT PROCESS AND COMMUNITY INPUT  The  assessment  process  consisted  of  collaborating  with  health  departments  in  Craven,  Jones,  and  Pamlico Counties during each community health assessment (CHA).  Each county slightly differed in how  they collect and compile data.  However, each county utilized the same survey questionnaire to obtain  direct  input  from  residents  within  the  community.  This  survey  allowed  all  three  counties  to  identify  common issues and leverage existing resources to coordinate initiatives and avoid duplicate efforts.   An advisory team was created that included representatives from all three County Health Departments  and the Medical Center. The team’s responsibilities were to provide feedback on assessment processes,  review statistics, and survey data. The Community Health Assessment Steering Committee was created  to  develop  the  actual  contents  of  the  survey  questionnaire.  The  Steering  Committee  consisted  of  representatives  from  various  backgrounds  including  the  county  and  city  governments,  educational  institutes,  faith‐based  organizations  including  refugee  ministry,  health  care  providers,  public  service  providers,  oral  health,  substance  abuse  prevention  and  mental  health.  The  steering  committee  developed the survey using Healthy North Carolina 2020 guidance from the North Carolina Division of  Public Health.  A  detailed  description  of  each  county’s  individual  assessment  process  is  provided  to  demonstrate  the  approaches taken by each county to assess the community’s health.   

A.  CRAVEN COUNTY 2  Three methods were used to collect the surveys in Craven County:  1.  The survey was placed on the Craven County Website using SurveyMonkey and promoted  throughout  the  county  for  voluntary  completion.    191  participants  completed  the  survey  between July and December 2014. Results were analyzed using the SurveyMonkey software.  2. A  door  to  door  survey  was  administered  using  the  CASPER  (Community  Assessment  for  Public  Health  Emergency  Response)  method  June  11,  2014  through  June  13,  2014.  This  method  consists  of  GIS  (Geographic  Information  Systems)  Specialists  selecting  households  for a statistically‐significant rapid needs assessment. 210 surveys were administered by staff  and  volunteers  on  hand‐held  computers.    Only  108  surveys  were  completed  on  the  first  attempt. As a result, additional surveys were conducted in the CarolinaEast Surgery waiting  room. 65 surveys were completed in the waiting rooms for a combined total of 173 surveys.  3. Only 7% of the surveys completed by website and door to door attempts were by done by  individuals  over  the  age  of  65.    A  focus  group  survey  was  implemented  to  represent  the  Craven County elderly population. East Carolina University (ECU) Nursing students surveyed  22  individuals  over  the  age  of  65  at  the  Craven  County  Senior  Center.  This  increased  the  percentage of surveys completed by the elderly folk to 13%. Twelve additional surveys were                                                                Excerpt taken from “Craven County’s 2015 Community Health Assessment.” 

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COMMUNITY HEALTH NEEDS ASSESSMENT 

conducted by the ECU nursing students at the MERCI Clinic, a free health care clinic in New  Bern, NC. 

B.  JONES COUNTY 3  Two methods were used to collect surveys in Jones County:  1. The  survey  was  placed  on  the  Jones  County  website  using  SurveyMonkey  and  promoted  through  the  county  for  voluntary  completion.  Between  July  and  December  of  2014,  101  surveys were completed online.  2. Direct  mail  surveys  were  sent  to  randomly  selected  households  using  GIS  mapping.  Many  surveys were not completed and returned to the Health Department. As a result, randomly  selected residents were surveyed during jury selections at the Jones County courthouse and  the Jones County Heritage day festival.  

C.  PAMLICO COUNTY 4 Three methods were used to collect surveys in Pamlico County:  1. The survey was placed on the Health Department’s website using SurveyMonkey and promoted  through the county for voluntary completion.  2. Surveys  were  made  available  in  the  waiting  rooms  at  the  county  Health  Department,  CarolinaEast  Health  System,  and  Pamlico  Community  Health  Center.  In  addition,  surveys  were  available at Pamlico County Public Library and Pamlico Community College’s library. The survey  was administered to residents at churches, community events, and community meetings.   Each CHA report for all three counties were based on primary and secondary data sources. Members of  the  community  from  various  backgrounds  were  included  in  every  phase  as  an  effort  to  identify  the  needs  of  the  county.  Focus  groups  were  established  to  concentrate  on  data  changes,  trends  and  emerging  issues.  Data  was  compared  to  prior  years  and  peer  counties  with  similar  population  sizes.  After carefully analyzing the data, the focus groups chose the top three health priorities for their county.  It is with great interest that the three counties' top three identified needs were identical.  1. Substance Abuse  2. Obesity  3. Behavioral Health 

 

                                                             3  Excerpt taken from “Jones County’s 2015 Community Health Assessment.” 4  Excerpt taken from “Pamlico County’s 2014 Community Health Assessment.”  

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COMMUNITY HEALTH NEEDS ASSESSMENT  IV. COMMUNITY HEALTH NEEDS IDENTIFIED IN ASSESSMENT    A.  IDENTIFIED NEEDS 

The survey results of each county were compiled to make an extensive list of the health needs identified  in  that  county.  Primary  data  generated  from  the  surveys  was  presented  independently  to  the  Community  Health  Assessment  Task  Force  and  Health  Boards  of  each  county.  Based  on  the  data  gathered  from  the  surveys,  fifteen  health  needs  were  identified  among  the  three  counties.  Secondary  statistical data supported the identification of these fifteen health needs. The following table shows the  fifteen most significant health needs identified across the community. 

COMMUNITY HEALTH NEEDS IDENTIFIED AMONG ALL COUNTIES  ADOLESCENT SEXUAL HEALTH  & PREGNANCY PREVENTION 

ADULT AND PEDIATRIC  ASTHMA 

BEHAVIORAL/MENTAL HEALTH 

CANCER 

CHRONIC & LIFESTYLE DISEASE 

COMMUNICABLE DISEASE  PREVENTION 

DIABETES 

HEART DISEASE 

HIV & STD’S 

OBESITY 

SUBSTANCE ABUSE 

SUICIDE 

TOBACCO USE PREVENTION 

WEIGHT MANAGEMENT,  EXERCISE, FITNESS AND  NUTRITION 

UNINTENTIONAL INJURIES 

  B.  PRIORITIZATION OF NEEDS  After  careful  consideration  each  county  selected  their  three  most  significant  health  needs  to  be  addressed over the next three years. Both primary and secondary sources were assessed in prioritizing  these needs. Each county’s prioritization method is described on the following page.  All three counties  top three health needs were identical.  Craven County 5   Primary data from survey results and secondary data from Healthy North Carolina 2020: A Better State  of Health was presented to the Community Health Assessment Task Force and the Craven County Board 

                                                              Excerpt taken from “Craven County’s 2015 Community Health Assessment.” 

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COMMUNITY HEALTH NEEDS ASSESSMENT 

 

of  Health.    This  group  worked  together  to  select  the  top  three  priorities  for  Craven  County  which  are  listed below.    

Substance Abuse  Obesity  Behavioral/Mental Health 

Jones County 6  All  health  needs  identified  were  presented  to  the  Community  Health  Assessment  Task  Force,  and  the  Jones County System of Care Collaborative.  Once all of the data was carefully analyzed, the following  three health issues were selected as targets for improvement over the next three years.    

Substance Abuse  Weight Management/Exercise/Fitness/Nutrition  Behavioral/Mental Health 

Pamlico County  7  The survey data collected during 2014 was presented to the Community Health Assessment Task Force  and  the  Pamlico  County  Board  of  Health.  Based  on  the  information  presented  they  were  asked  to  choose  the  top  three  health  concerns  to  be  addressed  for  the  next  three  to  four  years  by  both  the  Health  Department  and  Pamlico  County  community  partners.  The  following  areas  were  identified  as  priorities.    

Substance Abuse  Obesity  Behavioral/Mental Health 

D. Medical Center’s Health Priorities After  each  county  identified  their  health  priorities,  the  Medical  Center’s  CHNA  group  reviewed  their  choices and decided to choose the following health needs as priorities:    1. Substance Abuse  2. Obesity  3. Behavior/Mental Health 

                                                             6  Excerpt taken from “Jones County’s 2014 Community Health Assessment.”  7  Excerpt taken from “Pamlico County’s 2015 Community Health Assessment.”  

 

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COMMUNITY HEALTH NEEDS ASSESSMENT 

 

The choices were based on two factors: the ability of the Medical Center to impact the health need, and  the significance of the health need to the community.   These priorities are the same as chosen by all  three counties as identified by the community. 

V. ANALYSIS OF PRIORITIZED NEEDS  Detailed analysis of the three prioritized needs that CarolinaEast Medical Center has chosen to address  are described below.  

A.  SUBSTANCE ABUSE  There are over 100 drug overdose deaths per day in the United States which makes drug overdoses the  leading  cause  of  injury  death.  Deaths  involving  pain  medications  like  methadone,  oxycodone,  and  hydrocodone  have  increased  over  400%  in  the  state  of  North  Carolina.8  There  are  limited  number  of  health care providers with substance abuse outpatient treatment in the community, however, support  groups  are  available  in  some  areas.  The  unintentional  poisoning  related  to  medication  more  than  doubled from 2011 to 2013. These statistics are increasing throughout the U.S. Drug related deaths at  the age adjusted rate per 100,000 for the period 2004‐2010 were 11 for Pamlico County and for period  2012‐2014 were 15 for Craven County. 9 

B.  OBESITY  Obesity is an indicator of the overall health of a community. Obesity can lead to heart disease, type 2  diabetes,  cancer,  hypertension,  stroke,  liver  and  gallbladder  disease,  respiratory  problems  and  osteoarthrosis.  Living  a  healthy  lifestyle  through  proper  nutrition  and  exercise  can  limit  one’s  risk  to  these  diseases.  North  Carolina  ranks  number  25  in  the  nation  of  highest  adult  obesity  rates.10    The  percentage of adults who are over the age of 20 and are obese are as follows for 2012: Craven County  29.5%, Jones County 34.4%, and Pamlico County 31.9%. High rates of obesity make public health efforts  and surveillance important in a community.11 

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 Jones County’s 2015 Community Health Assessment    "Death Rate Due to Drug Poisoning." Community Health Needs Assessment Dashboard. Healthy Communities  Institute, 2016. Web. .  10  Obesity: Better Policies for a Healthier America  11  "Adults Who Are Obese." Community Health Needs Assessment Dashboard. Healthy Communities Institute,  2016. Web. .  9

 

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COMMUNITY HEALTH NEEDS ASSESSMENT  Percentage of Obese Adults  Over the Age of 20 by County Craven

Jones

Pamlico

34% 32% 30%

2012

 

C.  BEHAVIORAL AND MENTAL HEALTH  Psychological distress can have negative impacts on a person’s behaviors and outlooks. The number of  days that adults reported their mental health as “not good” in the past 30 days for the measured period  of 2014 are as follows: Craven County 3.6 days, Jones County 3.9 days and Pamlico County 3.7 days.12  Persistent  mental  health  problems  should  be  evaluated  and  treated  by  a  qualified  professional.  Recognizing  physiological  issues  before  they  become  critical  is  key  to  ensuring  a  healthy  lifestyle.  Patients who do not have insurance have difficulty finding practitioners willing to provide services and  some providers choose not to serve Medicaid clients.  

D.  CANCER  The  second  leading  cause  of  death  in  the  United  States  is  cancer  according  the  Centers  for  Disease  Control and Prevention. Cancer is expected  to surpass Heart Disease as the leading cause  of death by  the  year  2015.13  One  hundred  different  types  of  cancer  exist  and  among  those  lung,  colon,  breast,  pancreatic and prostate generate the greatest number of deaths annually. The age‐adjusted incidence  rate for all cancers for the period 2009‐2013 are as follows: Craven County 485.7, Jones County 497.5,  and  Pamlico  County  475.7.14    A  majority  of  cancers  are  related  to  personal  lifestyle  or  environmental  factors. Such factors include diet and smoking. Prevention and early detection are critical components in  reducing the number of cancer deaths. 

                                                             12

 "Poor Mental Health Days." Community Health Needs Assessment Dashboard. Healthy Communities Institute,  2016. Web. .  13  Jones County’s 2015 Community Health Assessment  14  "Cancer Incidence Rates." NC Health and Human Services, 2016. Web.  .   

 

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COMMUNITY HEALTH NEEDS ASSESSMENT  Cancer Age Adjusted Deaths Number of Deaths

300 250

Craven Jones

200

Pamlico 150

NC

100 2009

2010

2011

2012

2013

 

  E. HEART DISEASE  Heart disease is the number one cause of death in the United States accounting for 25% of total deaths.  The most common form of heart disease in the US is coronary artery disease which causes heart attacks  and  heart  failure.  Modifiable  risks  include  smoking,  obesity,  sedentary  lifestyle,  and  high  levels  of  lipoproteins. The age‐adjusted death rates per 100,000 population due to heart disease in 2013 are as  follows:  Craven  County  164.8,  Jones  County  203.9,  and  Pamlico  County  164.8.15  Each  of  these  three  counties  have  seen  improvements  over  the  past  five  years  related  to  deaths  caused  by  heart  disease,  but further work is needed to ensure continued progress. 

Heart Disease

Number of Deaths

Age Adjusted Deaths 260 240 220 200 180 160 140 120 100

Craven Jones Pamlico NC

2009

2010

2011

2012

2013

 

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 Craven, Jones and Pamlico County’s 2014 and 2015 Community Health Needs Assessments 

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COMMUNITY HEALTH NEEDS ASSESSMENT 

 

V.  COMMUNITY HEALTH RESOURCES  CarolinaEast  Medical  Center’s  service  area  has  numerous  resources  available  to  meet  the  identified  health  needs.    The  Medical  Center  plays  a  large  role  in  the  community  by  offering  volunteer  services,  sponsoring support groups and facilitating health fairs and screenings. Volunteers of the Medical Center  operate  the  Lifeline  Personal  Emergency  Response  System  for  300  individuals  consisting  of  senior  citizens who live alone, children alone at home after school, and chronically ill individuals.  The Health  System sponsors and participates in special events such as American Cancer Society Relay for Life, YMCA  Triathlon  and  the  Multiple  Sclerosis  Bike  Tour  and  Training  Rides.  The  Medical  Center  participates  in  organizing health fairs such as The MumFest which offers free blood pressure checks and blood sugar  screenings. Cancer screenings are offered to aid in early detection of skin cancer and prostate cancer.  Various support groups such as the Diabetes Support Group, Caregivers Support Group, Cancer Support  Group, and Mended Hearts are also sponsored by CarolinaEast.  A detailed list has been compiled that shows many of the health and health‐related resources available  to the community whether provided internally at the hospital or through other community resources.   Please  review  each  county’s  community  health  assessment  for  a  more  comprehensive  list.    We  have  provided a sample of the extensive health resources available to address the health needs identified by  the community. 

A. SUBSTANCE ABUSE    





PORT HUMAN SERVICES is a private, nonprofit Critical Access Behavioral Agency (CABHA). Their  mission is to help individuals and families navigate through life’s challenges by providing  effective and efficient substance abuse, mental health and intellectual/developmentally  disabled services and supports.  The organization was founded in 2003 and accepts private  insurance, Medicaid, Medicare and self‐payments.   RECOVERY INNOVATIONS/WELLNESS CITY OF NEW BERN support areas include mental health,  substance use, or intellectual/development disabilities. Recovery Innovations is dedicated to  making sure Medicaid recipients receive the help they need. Those who have no insurance or  who are unable to pay may also receive assistance through Recovery Innovations.  RHA HEALTH SERVICES, LLC is a multi‐state company providing a comprehensive network of  support services for people with intellectual, physical and developmental disabilities and  individuals with health needs or substance use challenges. Both children and adults are  supported at every level of need.  The guiding principle of RHA is that every individual is unique  and, therefore, every path to recovery and wellness is unique.  

B.  OBESITY    

 

CRAVEN COUNTY SENIOR SERVICES provides services to enhance the quality of life for older adults in  Craven County, allowing them to remain active and independent in their own homes. Education  seminars, exercise classes, yoga, arts and crafts and special programs for the visually impaired 

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and hard of hearing are available free of charge to individuals 60 years or older. Balanced and  nutritious meals are served each weekday to people who are sixty years or older.    TWIN RIVERS YMCA focuses on three main areas; youth development, healthy living, and social  responsibility. The organization strives to improve the nation’s health and well‐being while  giving back and providing support to the community.  JONES COUNTY SENIOR CENTER offers a variety of senior activities including equipment for physical  activity, senior health fairs, regular blood pressure checks, nutrition programming, and  information on diabetes. Nutritious meals are also offered each weekday that meet the daily  nutritional requirements of senior adults.   PARKS AND RECREATION ‐ CITY AND COUNTY, provides outdoor areas to facilitate a wide variety of  activities.  The vast majority of these areas are free to public use throughout the entire year.   The organization also offers programs for children of all ages to participate in sports such as  volleyball, golf, basketball, etc. 

C.  BEHAVIORAL AND MENTAL HEALTH    





CROSSROADS ADULT MENTAL HEALTH focuses on behavioral health needs and teaches new ways to  cope with the illness. Patients are assisted in determining appropriate levels of medication and  teaching patients how to use their medication appropriately.  Treatment services include 24‐ hour behavioral health monitoring, behavioral health diagnostic evaluations, medication  stabilization, individual and group therapy, and recreational therapies. These therapies are  designed to help the patient return home and resume their lives as quickly as possible.  TRILLIUM HEALTH RESOURCES is the regional Local Mental Health Managing Entity/Managed Care  organization for twenty‐four counties. They are responsible for referral and coordination of  behavioral health services and have contracts with many local mental health practitioners to  provide services to Medicaid recipients and care for those without insurance or inability to pay.   HEARTWORKS is a nonprofit community service agency that addresses the underserved mental  and physical health needs of youth and their families. Programs include academic lessons, life  skills development, promotion of positive physical and mental health, and family advocacy.  HeartWorks provides the guidance and resources necessary to stop poverty, abuse and violence.  

D.  CANCER    



 

CAROLINAEAST CANCER CARE provides the most advanced treatment regimens in the coastal  Carolina region. The program is accredited by the American College of Surgeons Commission on  Cancer and was the first to offer life‐saving radiation therapy to the region. Radiation therapy is  provided to over 600 patients annually, each undergoing numerous treatments. The Health  System sponsors a number of community initiatives to diagnose cancer in its earliest stages and  to increase awareness of cancer prevention, treatment and cure.   BREAST AND CERVICAL CANCER CONTROL PROGRAM – this program is offered in Craven, Jones and  Pamlico counties.  Each county’s’ individual program facilitates early detection of breast and  cervical cancer. The program provides services to women including physical assessments, pap 

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smears, clinical breast exams and mammography referrals.  Free examinations are offered for  women between the ages of 40 and 64 who have little or no insurance and meet financial  requirements.  

E. HEART DISEASE     







 

 

CAROLINAEAST CARDIOVASCULAR CENTER OF EXCELLENCE is a leader in heart care and provides the  latest in diagnostic and interventional technologies and preventative care. The Cardiovascular  Center of Excellence offers access to educational opportunities and wellness initiatives aimed at  prevention and early detection of potential cardiovascular health issues. Opportunities include  free health screenings, educational sessions, support groups and much more.    COASTAL CAROLINA HEALTH CARE, P.A. has specialists who deal with the diagnosis and treatment of  congenital heart defects, coronary artery disease, electrophysiology, heart failure and valvular  heart disease.  GIVE YOUR HEART A HEALTHY BEAT is a program that provides research‐based information helping  individuals make healthful changes in eating and exercise habits designed to prevent  cardiovascular disease.  LOCAL FARMERS' MARKETS provide an opportunity for citizens to purchase local, whole foods from  farms that are unprocessed and generally a healthy alternative to food choices present in our  society.   

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VI. IMPLEMENTATION STRATEGY    CarolinaEast Medical Center has developed an implementation strategy for each health priority  identified above. This Implementation Plan will be rolled out over the next three years. The Medical  Center will work with community partners and health issue experts on the following for each of the  approaches to addressing the health needs listed:    

 

Identify what other local organizations are doing to address the health priority  Develop support and participation for these approaches to address health needs  Develop specific and measurable goals so that effectiveness of these approaches can be  measured.  Develop detailed work plans  Communicate with others involved to ensure appropriate coordination with other efforts to  address the issue.  

CarolinaEast Medical Center is committed to conducting another health needs assessment in three  years.  In addition, the Medical Center will continue to play a leading role in addressing the health needs  of those within the community, with a special focus on the underserved. As such, community benefit  planning will be integrated into the Hospital’s annual planning and budgeting process to ensure the  community benefits are supported effectively.   Please see next page for implementation strategies developed for each prioritized health need.                           

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COMMUNITY HEALTH NEEDS ASSESSMENT  Community Health Need:

Substance Abuse Prevention

Specific Needs Identified in the CHNA:

Percentage of adults who reported heavy drinking in past 30 days. Deaths due to drug poisoning (per 100,000 people)

Healthy People 2020 Target is 25.4% for Alcohol Abuse and 11.3 deaths for Drug Poisoning

Alcohol Abuse: Craven County 16.8%; Jones County 13.2%; Pamlico County 13.6% Drug Poisoning: Craven County 15.0 deaths; Pamlico County 11.0 deaths

Goals: Collaborate to reduce the substance abuse in the tri-county. Strategy: Align with community partners to establish a task force to address substance abuse/mental health in the tri-county area. Action Step

Accountability

Timeline

Desired Outcome

Hospital

Complete and ongoing

Collaboration and Cooperation

Hospital in Cooperation with the Community Strategy: Support and promote location of drop boxes in the tri-county area.

Complete and ongoing

Best Practice sharing

Action Step

Accountability

Timeline

Desired Outcome

1. Push locations on a regular basis through social media.

Hospital

Ongoing

Awareness

2. Re-visit possibility of establishing a drop box on site that meets all regulatory requirements.

Hospital

Proper disposal of prescription medications.

3. Assist with take-back events.

Hospital and community

2017 (after first floor of tower completed Ongoing )

1. Invite local law enforcement, counselors, judicial officials, healthcare providers, non-profits, etc. to group discussion to identify extent of the substance abuse issue, share current initiatives and explore possible new initiatives going forward. 2. Invite organizations and or entities from across the state to a forum to share successes.

Proper disposal of prescription medications.

Strategy: Heighten public awareness of the critically of substance abuse in our area. Action Step

Accountability

Timeline

Desired Outcome

Hospital, community, local di Hospital

Complete and ongoing

Awareness

Ongoing

Awareness

Hospital

Ongoing

Education and Awareness

Accountability

Timeline

Desired Outcome

1. Continue to support the Coastal Coalition for Substance Abuse Prevention (CCSAP) in their efforts to eliminate or significantly decrease accessibility of alcohol and prescription medications.

Hospital, CCSAP, community

Ongoing

Limited access to alcohol and prescription medications to underage and adults.

2. Assist local community stakeholders (pharmacies, law enforcement) with take-back events.

Hospital and community

Ongoing

Removal of prescription medications to avoid inappropriate use and diversion.

1. Work with local media (Sun Journal) on series examining the problem in eastern North Carolina. 2. Utilize social media to keep communication going. 3. Distribute information regarding substance abuse in our area and resources for prevention and recovery at all our community outreach events (i.e. MumFest.)

Strategy: Decrease underage drinking and misuse of prescription medications. Action Step

 

 

 

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COMMUNITY HEALTH NEEDS ASSESSMENT  Community Health Need:

Obesity

Specific Needs Identified in the CHNA:

High percentage of obesity among adults aged 20 and older with the tri-county primary service area.

Healthy People 2020 Target is 30.5%

Craven County 29.5%; Jones County 34.4%; Pamlico County 31.9%

Goals: Promote and encourage nutrition and exercise as the best ways to impact regional level of obesity. Strategy: Continue to offer healthy menu options to our 2,200 employees and thousands of guests annually. Action Step 1. Clearly define nutritional content of cafeteria meals and make information available to patients ordering their meals.

Accountability

Timeline

Desired Outcome

Hospital

Ongoing

Awareness

2. Continue to promote use of the CarolinaEast employee Hospital Ongoing Wellness for covered lives. wellness center, expanding availability of classes focusing on nutrition. Strategy: Partner with local government to promote existing options for fitness opportunities available at minimal to no cost to community such as nature trails, parks and recreation. Action Step Accountability Timeline Desired Outcome 1. Secure promotional literature about local fitness opportunities Hospital and make them available to employees through the wellness and fitness center.

Ongoing

Awareness and increased physical activity

2. Use Health System's popular social media channels to promote availability to followers on Facebook/Twitter and subscribers to e-newsletter.

Hospital

Ongoing

Awareness and increased physical activity

3. Explore possibility of offering healthy eating cooking classes as part of the Comprehensive Cancer Center prevention initiatives.

Cancer Center

2018 (completion of Prevention cancer center)

Strategy: Support community partners to promote their initiatives that focus on healthy eating and physical activity. Action Step 1. Maintain Presenting Sponsorship of Neuse River Bridge Run.

 

Accountability

Timeline

Desired Outcome

Hospital

Annually in October Community Wellness and support of partner non-profits.

2. Support Bike MS - encourage CarolinaEast team participation Hospital

Annually in September

3. Support various runs, walks, awareness events (Coastal Women's Shelter, Twin Rivers YMCA Triathlon, Creekside/ACS Run the Yellow Brick Road, etc.)

Annually throughout Community Wellness and support the year of partner non-profits.

Hospital

Community Wellness and support of partner non-profits.

 

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COMMUNITY HEALTH NEEDS ASSESSMENT  Community Health Need:

Behavioral and Mental Health

Specific Needs Identified in the CHNA:

Deaths due to suicide (per 100,000 people)

Healthy People 2020 Target is 10.2 deaths due to suicide

Craven County 12.3 deaths; Jones County 8.9 deaths; Pamlico County 22.4 deaths

Goals: Collaborate to reduce the number of suicides in the tri-county. Strategy: Increase accessibility to mental health services in our community. Action Step

Accountability

Timeline

Desired Outcome

Ongoing

Service Utilization

Current and ongoing

Mental Health Support

to include intensive outpatient (IOP) therapy services. 3. Expand Crossroads Partial Hospitalization Program (PHP) to Hospital accommodate additional military personnel suffering from PTSD.

Current and ongoing

Mental Health Support

1. Collaborate with community partners to increase availability of Hospital and and accessibility to appropriate resources. Community 2. Expand services of Crossroads Adult Mental Health Services P Hospital

4. Partner with Trillium to support additional Medicaid inpatient adult mental health beds.

Hospital and Trillium

Complete

Mental Health Support

5. Support the Trillium initiative to build a regional facility to provide intensive/acute services and support to individuals in crisis.

Hospital and Trillium

2017 and beyond

Mental Health Support

Strategy: Eliminate/reduce the misuse of prescription medications (substance abuse and mental/behavioral health are closely linked.) Accountability Timeline Desired Outcome Action Step 1. Continue to support the Coastal Coalition for Substance Abuse Prevention (CCSAP) in their efforts to eliminate or significantly decrease accessibility of alcohol and prescription medications.

Hospital, CCSAP and Community

Ongoing

Limited access to alcohol and prescription medications to underage and adults

2. Assist local community stakeholders (pharmacies, law enforcement) with take-back events.

Hospital, community

Ongoing

Removal of prescription medications to avoid inappropriate use and diversion.

3. Re-visit possibility of establishing a drop box on site that meets all regulatory requirements.

Hospital

4. Assist with public take-back events.

Hospital

2017 (after Proper disposal of prescription completion on new medications. tower) Ongoing Proper disposal of prescription medications.

Strategy: Increase awareness of services available locally to consumers. Timeline

Desired Outcome

1. Host second annual Consumer and Provider Behavioral Health Hospital Fair.

3/1/2014 and 7/8/16

Education and Awareness.

2. Provide service information at CarolinaEast's many community Hospital outreach events

Ongoing

Education and Awareness.

Hospital

Ongoing

Education and Awareness.

Action Step

3. Make resource availability information readily available to our employees for their personal use, family members and/or to share with our patients when a need is recognized.

Accountability

 

 

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The following is a list of health needs not addressed after considering the levels to which the needs are  already  addressed  in  the  service  area.    Additionally,  some  community  needs  fall  out  of  the  scope  of  expertise  and  resources  of  the  Medical  Center.    The  following  chart  outlines  why  some  of  the  needs  identified in the health needs assessment are not addressed. 

Community Needs Not Addressed Community Need

Reasons Needs Not Addressed

Adolescent Sexual Health and Pregnancy Prevention Adult and Pediatric Asthma

Craven, Jones and Pamlico County Health Departments provide these services and have programs to address prevelance.

Communicable Disease Prevention Diabetes

Craven, Jones and Pamlico County Health Departments provide these services and have programs to address prevalence.

HIV and STD's

Craven, Jones and Pamlico County Health Departments provide these services and have programs to address prevalence.

Unintentional Injuries

Several local agencies (police departments, fire departments, health departments) have educational programs aimed at preventing injuries.

Craven County Health Department monitors the prevelance and causes of Asthma in our community. Pediatric and adult clinics within CCHD support and treat. Local

CarolinaEast has a robust diabetes education program for patient education, sponsors a diabetes support group through our Foundation and provides free blood glucose

   

 

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AMY L. BIBBY Partner Tax [email protected] T 828.236.5797

JEREMY NAESS Manager Tax [email protected] T 828.236.5757

WILL SMITH Senior Associate Tax [email protected] T 828.236.5786

North Carolina 500 Ridgefield Court Asheville NC 28802 828.236.2254