Marketing/Communication Director Job Description General Description The Marketing/ Communication Director will play the lead role in creative marketing and communications at Westerville Christian Church, including building strategies and plans, implementing projects and managing the WCC brand, thus supporting the vision, mission and core values. This position reports to the Executive Minister. Full-Time.
Essential Job Functions 1. Oversee all graphic m aterials in all areas of ministry. a. Maintain graphic language and brand standards in all areas. Establish and maintain a consistent church image throughout all product lines, promotional materials, and events. b. Collaborate with ministry leaders to partner in vision and production. c. Conceptual design and preparation of presentation materials. d. Design development and preparation of presentation materials including inspirational imagery, rough sketching, scale elevations, and 3d renderings as needed. e. Management of assigned projects including milestone & planning deadlines. f.
Communication with fabricators, printers, developers, etc.
g. Communication with ministry leaders in project development, status and completion. 2. Oversee com m unication, formal, social media, communication schedule and relevance. a. Develop and maintain marketing and communication priority process. (What gets communicated when, and how.) b. Communicate priorities with appropriate people while maintaining team. 3. Oversee development and production of prom otional and collateral m aterials. a. Written/Print. b. Digital. c. Major event graphic and live presentation, i.e. worship video presentation graphics and sermon support. 4. Provide worship support to the Lead Minister and Worship Minister. 5. Provide creative support (videos, photography, etc.)
6. Attend and participate in all appropriate staff and team m eetings. 7. M anage budget – marketing and communication.
Success Factors 1. Planning and Organizing/W ork M anagem ent Definition: Establishing a course of action for self and/or others to accomplish a specific goal; planning proper assignments of personnel and appropriate allocation of resources. Key Behaviors: •
Person sets priorities.
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Person establishes objectives and milestones.
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Person estimates times and schedules activities.
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Person identifies and allocates resources.
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Person uses tools (e.g., calendar, files, charts, etc.).
2. W ritten Com m unication Definition: Expressing ideas clearly in documents that have organizations, structure, grammar, language, and terminology adjusted to the characteristics and needs of the audience. Key Behaviors: •
Mechanics – Person uses correct grammar:
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Uses active voice.
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Uses vocabulary and style appropriate to audience.
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Organization – Person structures content logically.
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Expresses ideas clearly and succinctly.
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Content – Person addresses needs of audience.
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Uses style appropriate to the purpose.
3. Adaptability/Flexibility Definition: Maintaining effectiveness in varying environments and with different tasks, responsibilities, and people.
Key Behaviors: •
Person adjusts behavior to others’ styles.
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Person adjusts their approach to match varied task requirements.
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Person can change priorities to meet changing demands.
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Adjusts quickly to new responsibilities and tasks.
4. Custom er Service O rientation Definition: Proactively developing people relationships by making efforts to listen and understand the customer (both internal and external); anticipating and providing solutions to customer needs; giving high priority to customer satisfaction. Key Behaviors: •
Person acknowledges the customer.
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Person clarifies the customer’s need.
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Person meets or exceeds the need.
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Person confirms satisfaction.
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Person listens and empathizes.
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Person takes responsibility for action.
5. Team work/Collaboration Definition: Working effectively with team/work group or those outside formal line of authority (e.g., peers, senior managers) to accomplish organizational goals; taking actions that respect the needs and contributions of others; contributing to and accepting the consensus; subordinating own objectives to the organization or team. Key Behaviors: •
Person builds relationships:
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Maintains or enhances self-esteem.
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Listens and responds with empathy.
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Asks for help and encourages involvement.
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Shares thoughts, feeling, and rationale.
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Person contributes to team/organizational success:
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Exchanges information freely.
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Volunteers ideas and help.
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Builds on others’ ideas.
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Supports group decisions.
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Puts group goals ahead of individual/own goals.
6. Initiative Definition: Making active attempts to influence events to achieve goals; self-starting rather than accepting passively; taking action to achieve goals beyond what is required; being proactive. Key Behaviors: •
Person is proactive.
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Person generates ideas for improvement.
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Person solves problems without being asked.
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Person takes advantage of opportunities without being asked.
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Person seeks opportunities for self-improvement.
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Person does more than required.
7. Integrity Definition: Maintaining and promoting social, ethical, and organizational norms in conducting internal and external business activities. Key Behaviors: •
Person shares complete and accurate information.
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Person fairly represents organization’s capabilities.
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Person maintains confidentiality.
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Person adheres to policies and regulations.
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Person meets personal commitments and promises.
Qualifications Four-year degree in a design discipline including Graphic Design, Visual Communications, Industrial Design, or Marketing & Media. Demonstrated client project experience and robust portfolio of representative work. Adobe Creative Suite: InDesign, Illustrator, Photoshop. Microsoft Office. Preferred: Video and Web Production. ProPresenter. Experience in Church Marketing and Communications a plus!
SUBMIT RESUME AND PDF / ONLINE PORTFOLIO TO
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