Communication & Cultural Contexts (Media, Culture, and Globalization) Syllabus Spring 2012 Tomas Klvana, Ph D [email protected]
Office hours by appointment Course description: A veritable buzzword, globalization refers to several newly emerged phenomena. To study it means to delve into several areas in which it manifests itself. These are, to name just the three most visible ones, the economy, culture and politics. In any of these dimensions globalization, as it is discussed in the last twenty years, functions through the media. Media does not portray globalization, but it is its important part. A study of globalization is inherently diverse and eclectic. So is this course. Students will read, watch films, analyze and discuss. In class discussions and writings they are expected to engage questions, issues, themes and topics connected to globalization, culture and the media. This course will explore, through a series of lectures and discussions, how the process of globalization is transforming media internationally. It will also examine the impact of new technologies on global communications. Emphasizing the transnational context of media and culture, the course will aim to approach global media and cultural production from a wide range of theoretical frameworks relevant to contemporary condition. The course aims to: • provide an overview of the phenomenon of globalization • explore the complex nature of the globalization process • examine the economic and political context of media globalization • explore changing nature of global communications and the critical role played by international policy and regulatory organizations • engage in critical analysis of theoretical debates surrounding globalization and about cultural, national and transnational identities Grading components: Class Participation and Readings Midterm Exam Paper Final Exam (invigilated essay)
10% 30% 25 % 35%
Active participation is the cornerstone of this course. Students are required to come prepared to classes, having read all the required readings and ready to discuss them.
All students are expected to understand the meaning of academic honesty, and behave in accordance with the College’s policies on academic honesty as published in the Student Handbook/Honor Code.
SCHEDULE OF CLASSES WEEK ONE Course Overview, Communication and culture in a global context - introduction WEEK TWO How to Grasp Globalization - Defining globalization; What is new about current globalization WEEK THREE The Evolution of International Society and the Political-Economic Context Required readings: Havel V., The Need for Transcendence in the Postmodern World (speech delivered in Independence Hall, Philadelphia, July 4, 1994) Sen, A., How to Judge Globalism Wasserstrom, J., China´s Brave New World, pp. 125-195 WEEK FOUR Theorizing Globalization Required readings: Thussu, Daya, Chapters 1 and 10 in International Communication – A Reader WEEK FIVE Cultures of Globalization Required readings: Thussu, Daya, Chapter 23 in International Communication – A Reader Tomlinson, J., Cultural Imperialism Barber, B., Jihad vs. McWorld WEEK SIX On the Way to a Transnational Culture and Ethics? - Cosmopolitanism and increased globalized consciousness - Moral theories from the ancient times till today Required readings: Thussu, Daya, Chapter 24 in International Communication – A Reader WEEK SEVEN MIDTERM EXAM WEEK EIGHT News in a Global Context Required reading: Thussu, Daya, Chapter 9 in International Communication – A Reader WEEK NINE
PAPER DUE; The World of Entertainment Required readings: Thussu, Daya, Chapter 14 in International Communication – A Reader WEEK TEN Globalization: The Challenge of Fundamentalism Required readings: Lechner, F. J., Global Fundamentalism Kurzman, Ch., Bin Laden and Other Thoroughly Modern Muslims WEEK ELEVEN Contra-Flow in Global Television - The South-North media flows, 'geo-linguistic' television Required readings: Thussu, Daya, Chapter 12 in International Communication – A Reader WEEK TWELVE Global Communities and the Internet - Cyber culture; the global digital divide Required readings: Thussu, Daya, Chapter 3 in International Communication – A Reader In-class video clips: Ken Auletta ´Googled: The End of the World as We Know It´ The Social Network WEEK THIRTEEN Review of Course WEEK FOURTEEN FINAL EXAM
Supplemental (Optional) Readings Appadurai, A. (1996) Modernity at Large: Cultural Dimensions of Globalization, University of Minnesota Press. Appadurai, A. (ed.)(2001) Globalization, Duke University Press. Bagdikian, B. (2004) The Media Monopoly, Beacon, seventh edition. Boyd-Barrett, O. and T. Rantanen (eds.) (1998) The Globalization of News, Sage. Castells, M. (2000) The Rise of Network Society. Blackwell. Curran, J. (2002) Media and Power, Routledge. Curran, J. and M. Gurvetich (eds.) (2005) Mass Media and Society, Arnold, fourth edition. Curran, J. and M. Park (eds.) (2000) De-Westernizing Media Studies, Routledge.
Doyle, G. (2002) Understanding Media Economics, Sage. Geradin, D. and Luff, D. (eds.) (2004) The WTO and Global Convergence in Telecommunications and Audio-Visual Services. Cambridge University Press. Ginsburg, F., Abu-Lughod, L and Larkin, B. (eds.) (2002) Media Worlds – Anthropology on New Terrain, University of California Press. Golding, P. and P. Harris (1997) Beyond Cultural Imperialism, Globalisation, Communication and the New International Order, Sage. Hallin, D. (1994) We Keep America on Top of the World - Television Journalism and the Public Sphere, Routledge. Held, D. and A. McGrew (eds.) (2003) The Global Transformations Reader - An Introduction to the Globalization Debate, Polity Press, Cambridge, second edition. Held, D., A. McGrew, D. Goldblatt and J. Perraton (1999) Global Transformations - Politics, Economics and Culture, Polity. Herman, E. and R. McChesney (1997) The Global Media - The New Missionaries of Corporate Capitalism, Cassell. Hirst, P. and G. Thompson (1999) Globalisation in Question - The International Economy and the Possibilities of Governance, Polity, second edition. Klein, N. (2000) No Logo, Flamingo. Lechner, F. and Boli, J. (eds.) (2008) The Globalization Reader, Blackwell, third edition. Lievrouw, L. and S. Livingstone (eds.) (2002) Handbook of New Media – Social shaping and consequences of ICTs, Sage. Lull, J. (2000) Media, Communications, Culture: A Global Approach, Polity, second edition. Mattelart, A. (1994) Mapping World Communication - War, Progress, Culture, University of Minnesota Press. McChesney, R. (1999) Rich Media, Poor Democracy - Communication Politics in Dubious Times, University of Illinois Press. McDonald, P. and Wasko, J. (eds.) (2007) The Contemporary Hollywood Film Industry, WileyBlackwell. McQuail, D. (2000) McQuail's Mass Communication Theory, Sage, fourth edition. Miller, T; N. Govil; R. Maxwell and J. McMurrie (2001) Global Hollywood, BFI. Mishra, V. (2002) Bollywood Cinema – Temples of Desires, Routledge. Mowlana, H. (1997) Global Information and World Communication, Sage, second edition.
Nowell-Smith, G. and S. Ricci (1998) Hollywood and Europe - Economics, Culture, National Identity: 1946-95, BFI. Ritzer, G. (2002) McDonaldization – The Reader, Sage. Robertson, R. (1992) Globalisation, Social Theory and Global Culture, Sage. Robinson, P. (2002) The CNN Effect – The Myth of News, Foreign Policy and Intervention, Routledge. Said, E. (1993) Culture and Imperialism, Chatto and Windus. Schiller, H. (1992) Mass Communications and American Empire,Westview, second edition. Sinclair, J, E. Jacka and S. Cunningham (eds.) (1996) New Patterns in Global Television Peripheral Vision, Oxford University Press. Sparks, C. and Tulloch, J. (eds.) (2000) Tabloid Tales - Global Debates Over Media Standards. Rowman and Littlefield. Taylor, P. (1997) Global Communications, International Affairs and the Media since 1945, Routledge. Thussu, D. K. (2006) International Communication, Arnold, second edition. Tomlinson, J. (1991) Cultural Imperialism, Johns Hopkins University Press. Tomlinson, J. (1999) Globalization and Culture, Polity. Tracey, M. (1998) The Decline and Fall of Public Service Broadcasting, Oxford University Press. Tunstall, J. and D. Machin (1999) The Anglo-American Media Connection, Oxford University Press. Tunstall, J. (2008) The Media Were American, Oxford University Press. Volkmer, I. (1999) News in the Global Sphere - A Study of CNN and its Impact on Global Communications, University of Luton Press. Wasko, J. (2001) Understanding Disney – The Manufacture of Fantasy, Polity. Wilkin, P. (2001) The Political Economy of Global Communication, Pluto Press