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Jan. 31 - Feb. 14, 2009 National Computrade News

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• Jan. 01 - Jan. 30, 2009

• VOLUME 10

• ISSUE 01

• www.ncnonline.net

Belkin Redefines Digital Lifestyle Belkin Inc showcased its latest range of stylish products for the Indian market. Designed to extend the utility and experience of digital lifestyle assets and to facilitate dynamic connectivity and content distribution across TV, mobile and computer screens, the latest Belkin offerings seek to fulfill the promise of seamless ‘Technotainment’, at

cultivate this market. We are expecting 20% in the Asian market share. We plan to open 4 offices in India with HQ in Gurgaon. In 2009 we will have a minimum 15 member team in India. Our target is to fulfill the need of home offices.” said Eric Tong, Vice-President, Asia Pacific, Belkin APAC. “As first steps, we have brought in Mohit Anand, an

work, at home, in the car and on the go. “Belkin will continue to introduce niche products designed to make life easier and enable digital lifestyle enthusiasts to maximize their ongoing computing or consumer electronics investment and experience,” said Mohit Anand, Country Manager, Belkin India. “India represents a strategic direction for Belkin overall and we will spare no efforts to aggressively

acknowledged, market savvy leader to lead our charge in this subcontinent and introduced a hybrid distribution channel model to include a complement of national and regional distributors to make our products easily available to our customers. In addition, we will now be embarking upon an aggressive market outreach program through 2009 to help improve visibility and connect for the Belkin

brand across target audiences and geographic,” he added. Belkin Inc. announced a significant revamp of its channel infrastructure in India. Seven regional distributors have been selected to join the Belkin channel team. These distributors will now focus exclusively on distributing Belkin’s range of products in their geographic. The New regional distributors are Cyberstar Infocom Ltd.(Northern region), Advance Management Systems Ltd. (Eastern region), Creative Peripherals & Distribution India Pvt. Ltd. (Western region), SV Electronics Ltd. (Andhra Pradesh), Sri Durga Computech India Pvt. Ltd. (Tamil Nadu and Karnataka), Noveon Systems (Kerala) and Logtech Infoway Pvt. Ltd. (Kerala). Moreover, Cyberstar Infocom, in addition to handling North India, will also be the national level distributor in charge of organized retail chains and large format retailers like Croma, Staples, Excite, Tzone etc. ”

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Jan. 31 - Feb. 14, 2009 National Computrade News

Editor

: Swapan Roy

Chief Editor

: Manoj Jha

Asst. Editor

: S. Goswamy

Correspondent

: Soma Tah

Staff Photographer

: Ajay Kumar

Art Director

: Anit Kumar

Marketing & Sales Marketing Manager

: Tridip Dey

Finance

: Sandeep Sarkar

Circulation Manager

: Pratap Biswas

Production

: Ashish Ghosh

System Manager

: Ajay Biswas

H.O.: Delhi / Editorial Office Roy Mediative S-39, 1Floor, Okhla Industrial Area, Phase-II , New Delhi-110020 (India) Ph: 91-11-41602841, 65683896, 40536384-87 Mob: 09810380882, 09811346846 Branch Office : Mumbai : E-mail: [email protected] Kolkata: 105/12B, DumDum Road, Sil Colony, Kolkata-74 (India) Contact : 09330922965; 09903392620 E-mail : [email protected] Orissa : 2nd, Chandra Prava Street Berhampur-760001 (Orissa) (India) Contact : Raj Kumar-09338410809

From Editor’s Desk

Green IT Initiatives.......... The huge amount of computing manufactured worldwide has a direct impact on environment issues and scientists are conducting numerous studies in order to reduce the negative impact of computing technology on our natural resources. Companies are addressing e-waste by offering take-back recycling programs and other solutions, with lower energy consumption and less wasted hardware. India has long been a destination for IT manufacturers and IT-dependent companies looking for highly educated, tech-savvy and relatively inexpensive labor. Although the IT boom in India has followed the same pattern as in the West, signs point to a shift from the old paradigm of performance-per-dollar to performance-per-watt as a key metric in Indian IT purchases. A report from Springboard Research released last year predicted that cost savings will drive green IT in the coming months, and two reports from the subcontinent seem to bear that prediction out. India is facing a significant power shortage: demand for electricity exceeds supply by some 70,000 megawatts — for enterprise, government and consumer use across the board — leaving companies with demanding IT needs having to power their hardware with external diesel generators.

With regards,

(Swapan Roy, Editor, NCN)

C O N T E N T S

IN THIS ISSUE NEWS BRIEFS LAUNCH PAD

Email: [email protected] [email protected] National Computrade News Fortnightly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, D.D.A. Flats, C. R. Park, New Delhi-110019 (India). Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 10. Annual subscription Rs. 240. Editor :

[email protected] [email protected] Marketing : [email protected] [email protected] Info : [email protected] Subscription : [email protected]

Visit us at : www.ncnonline.net

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Special story

Intex : Night Vision 500K

Microsoft : LifeCam VX-5500

PRODUCT OF FORTNIGHT

20

HAPPENING

22

InFocus

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Product Review P-22

10,14

P-24

Web Cam

Logitech Quick Cam Connect

iBall: Face2Face C12.0

John Mehrmann, Vice President, Business Development, ZSL Inc

Environmental Sustainability Revolution

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Jan. 31 - Feb. 14, 2009 National Computrade News

newsbrief Seagate appoints chairman Stephen J. Luczo as President & CEO Seagate Technology announced that its Board of Directors has unanimously appointed Stephen J. Luczo, the Company’s Chairman, as President and Chief Executive Officer, effective immediately. Mr. Luczo will continue to serve as Chairman of the Board of Directors. Luczo succeeds William D. Watkins as Chief Executive Officer. Mr. Watkins will be advising Mr. Luczo in order to ensure a smooth transition. In addition, Messrs. Luczo and Watkins will confer over the next week to determine what role, if any, Mr. Watkins will have at the Company going forward. “We are fortunate to have a leader of Steve’s vision and experience,” said Lydia M. Marshall, Lead

Independent Director and Chair of the Nominating and Corporate Governance Committee. “Steve’s significant understanding of Seagate’s business and technology, and the customer and employee relationships that he built over his 15 year career at Seagate make Steve the ideal person to lead our Company at this time.” Luczo said, “Seagate is a strong company and we are making measurable progress toward regaining our longstanding product leadership position across all markets. I look forward to working closely with Seagate’s talented employees around the world to build upon our success and accelerate the improvements we are making in our business.”

Cisco appoints HCL Infosystems as a national distributor for Linksys products Cisco announced the appointment of HCL Infosystems as a national distributor for its Linksys by Cisco consumer home networking products. Under this tie-up HCL Infosystems will market Linksys by Cisco home networking products through its Digilife stores across the country. HCL Digilife stores houses a comprehensive range of digital lifestyle and entertainment products ranging from PCs and notebooks, digital cameras and music players, mobile phones, gaming consoles and office/ home automation devices from world renowned brands. Bringing alive a true convergence era, HCL Digilife stores offers unique experience zones - Home Zone and Gaming Zone, that allows a customer to actually touch, feel and experience the product before

purchase. In addition to this appointment, Cisco had lined up with HCL for a Bundling Program to benefit from it’s expertise in areas of IT Hardware and Networking. This is a limited period offer exclusive for HCL Digilife customers. Craig Gledhill, Vice President, Asia Pacific, Cisco Consumer Business Group, said, “Cisco as a company is all geared up to take a leadership position in the consumer wireless networking market. The appointment of HCL Infosystems was a strategic move designed to further strengthen our focus on the consumer market. HCL has a strong reputation and extensive channel network and partnering with HCL will further propel Cisco’s position especially in tier-2 and tier-3 cities as well as in Large Format Retailers like HCL Digilife Stores.

Emerson Network Power appoints new president for Asia Emerson Network Power, a business of Emerson and the global leader in enabling Business-Critical Continuity, has appointed Stephen Liang as President for the Emerson Network Power Systems business in Asia Pacific. Liang, who has led Emerson Network Power in China for the past 8 years, will take on the additional role of President, Emerson Network Power Systems Asia. The Systems business incorporates all of Network Power’s activities in the region, including the Liebert, Energy Systems, Emerson Network Power China Co. Ltd (formerly Avansys), and ASCO Power Technologies businesses. Liang is a highly respected company leader, having worked closely with IT and

Stephen Liang, President, Emerson Network Power Systems

Telecom Infrastructure customers in the region to help them reduce their operational costs by improving infrastructure efficiencies. This experience equips him well to further advance Emerson’s Energy Logic efficiency drive into its core Data Center markets throughout Asia Pacific.

Elite Core Technologies ties up with BroVis Elitecore Technologies’ product 24online, which is a leading billing & bandwidth management solution, joins hands with Bro Vis to offer complete Billing and Network management solution catering to the growing market demand. 24online offers its solution to WiMax and Wi-Fi service providers, Broadband and dial up service providers, hotels, hotspots and cafes. It provides time and usage based internet access and to manage subscribers and franchisees. BroVis (“Broadband Vision”) Wireless Networks is a next generation Broadband Wireless Infrastructure Systems Manufacturer providing complete infrastructure solutions for Service Providers and Enterprises globally using WiMAX (802.16e) and WiFi (802.11 a/b/g/n) standards.

According to Nikhil Jain, COO and Director, Elitecore , “Network Management Solutions from BroVis would prove to be a complementary component for the overall solution. It will be particularly prominent in

be its high quality and competitive pricing. GlacialTech provides appropriate specifications of the products, therefore the end user need not have strong technical knowledge to judge the quality difference thereby bringing real energy saving and long-life for them. GlacialTech expects to build a very strong distribution network

that can cover a major chunk of the Indian market in the near future. The range of LED Lighting Solutions would be sold in the Indian market under the brand name of ‘GlacialLight.The company would leverage its core competence at design and manufacture LED Lamps.

Wi-Fi and Hotspot segments” He further adds, “By integrating the NMS, we would be in a position to provide single interface for hospitality admin, subscribers’ management, billing, Wi-Fi and network management.” Excited about the symbiotic tie-up Muthu Logan, CEO, BroVis said, “Getting associated with a reputed brand as this would take us a long way. Moreover, the tie-up will help BroVis in expanding their service.

GlacialTech Leads the LED Way! GlacialTech Inc. makes a strong presence in LED Lighting Solutions market as it strengthens its technology as a pincer thrust in the lighting market in India. GlacialTech, established in 2001 and entered the Indian market from 2005 Q3, brands like Acer, eSys, HCL, LG, PCS, Shara, Wipro and Zenith used its CPU coolers for their PC

systems. Now its spreading its reach by entering into the LED Lighting Solutions market from 2009. GlacialTech will offer all kinds of possible LED Solutions – LED Lamps, LED Tubes, LED Spot Lights, LED Solar Street Lights to name a few. The Unique selling points (USP) of GlacialTech range of LED Lighting Solutions would

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newsbrief LG announced 20-20 offers LG Electronics, the official sponsors for ICC World Twenty20 being held in England, announced a series of offers for the Cricket Fans. The consumer durable giant is all set to woo its consumers with assured prizes with the purchase of a wide range of electronics, appliances and IT products from the LG stableduring the period of 15th January to 28th February 2009. Reviving and rejuvenating the spirit of cricket amongst its consumers LG is offering a Scratch Card on the purchase of LG Products which includes CTVs, DVDs, audio systems, Refrigerators Microwaves, Washing Machines & Vaccum Cleaners. 100 lucky ones will win a trip to United Kingdom and to watch the tournament live. For those who cannot make it to England there are LG Laptops, Mobile Phones, DVD Players & Microwaves to be won. Further, Expanding on the customer service front LG is also offering

Extended Warranty Schemes for the buyers as part of the same scratch card scheme. Thus, LG buyers who participate in this scheme this season are assured of value adds Rejoicing the spirit of cricket and celebrating the passion for the game Moon B. Shin, MD, LG Electronics India said, “Recognising the existing and growing passion for cricket in India, especially after the advent of Twenty20 format, we aim to make it an integral part of our marketing efforts. By means of our, product innovations, strong brand power and market leadership, we at LG aim to achieve our ultimate goal of becoming a global player by 2010. With the new Brand Identity on salver LG Electronics aims to continue the strong relationship with cricket and bring innovation to the sport and its association with our consumers.”

Moser Baer releases Fashion on DVD Moser Baer Entertainment Limited (MBEL), the wholly owned subsidiary of Moser Baer India Limited, has released Fashion, the Hindi blockbuster film starring Priyanka Chopra, on DVD and VCD. The release comes at a time when Priyanka Chopra’s performance in the film is winning her accolades. Earlier this week, she was adjudged best actress at the Star Screen Awards. Directed by Madhur Bhandarkar, the film tells the story of the rise, fall and rebirth

of Meghna Mathur, a supermodel. The DVD set is priced at Rs. 99 and the VCD at Rs. 40. The DVD has two discs with the film on one and the making of the film, along with interviews with the stars and the film-makers, on the other. The discs have subtitles and 5.1 channel surround sound. The DVD and VCD are both available at Moser Baer ’s pan-India retail outlets and also online at www.moserbaerhomevideo.com for home delivery.

Microsoft’s Ballmer announces availability of Windows 7 Beta and Windows Live In a keynote address at the 2009 International Consumer Electronics Show (CES), Microsoft Corp. Chief Executive Officer Steve Ballmer announced the beta availability of the Windows 7 operating system as well as the availability of the latest version of the Windows Live, a suite of personal communications services and applications. “I’m thrilled to announce the availability of the Windows 7 beta, which is on track to deliver simplicity and reliability,” Ballmer said. “Windows 7 and Windows Live are part of an incredible pipeline of consumer technology that is making it easier than ever for people to communicate, share and get more done.” The beta version of Windows 7, Microsoft’s next-

generation PC operating system, can be downloaded today by MSDN, TechBeta and TechNet customers. Microsoft also announced the global availability of Windows Live, a free suite of communications and sharing applications. Windows Live makes it easy for people to communicate, share and keep their online lives in sync and in one place with one login. The new and enhanced Windows Live services — including PCMag.com 2008 Editors’ Choice winner Windows Live Messenger — along with Windows Live Mail and Windows Live Photo Gallery are designed to work seamlessly with more than 50 popular Internet services.

GIGABYTE Introduces AMD ultra durable 3 classic motherboard technology GIGABYTE introduce their revolutionary Ultra Durable 3 Classic technology, featuring ounces of copper for both the Power and Ground layers to a dramatically lower system temperature, improved energy efficiency and enhanced stability for overclocking on a wide range of current AMD motherboards. GIGABYTE once again leads the motherboard industry for the highest quality, most innovative motherboard design with the launch of their latest Ultra Durable 3 Classic technology. Equipped on the latest GIGABYTE AMD

chipset-based solutions including the AMD 790GX, 790X, 780G and 770, GIGABYTE Ultra Durable 3 Classic motherboards feature double the amount of copper for the Power and Ground layers of the PCB. Most traditional motherboard designs utilize a single ounce of copper for each layer, whereas GIGABYTE’s ultra Durable 3 motherboards feature 2 ounces per layer. Doubling the amount of copper provides a more effective thermal cooling solution by delivering a more efficient spreading of heat from critical areas of the motherboard.

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launchpad Transcend launches Triple Channel DDR3-1333 Memory Kits in India Transcend Information Inc. (Transcend) has announced the availability of its DDR3-1333 triple channel memory kits in India for use with Intel Core i7 processors and Intel X58 Express Chipset motherboards. Core i7, Intel’s latest highperformance processor, features an integrated memory controller that introduces three channels of DDR3 memory that provide lower latency and higher memory bandwidth for amazing performance for data-intensive applications. Transcend’s triple channel kits are designed specifically for the new platform, and offer an optimized combination of low voltage (1.5V), generous speed, and enhanced latency (9-9-9-24) to deliver ideal performance and compatibility with next-generation PCs. Austin Huang, Regional Head - Sales, SAARC & APAC, Transcend, said, “We are extremely enthusiastic about the launch of Transcend’s DDR3-1333 triple channel memory kits in India. Power users

will definitely be impressed with its exceptional performance for dataintensive applications. Recognized worldwide for their reliable high quality, outstanding performance, excellent compatibility, and stable operation, Transcend memory modules are the obvious choice of discerning power users.” Available in two different capacities of 3GB (1GBx3) and 6GB (2GBx3), Transcend’s DDR31333 triple channel memory kits’ three identically matched DDR3 modules are carefully matched for use in triple-channel configuration, which together provide memory bandwidth of up to 32GB/sec. To ensure extra-stability and signal integrity, all DDR3 modules use robust PCBs that fully comply with JEDEC standards. Each chip is selected with the strictest quality and performance standards and is manufactured using small Fine-Pitch Ball Grid Array (FBGA) packages with extra contacts to assure better thermal dissipation, electrical efficiency and reliable computing quality.

Altec Lansing launches industry’s first 2.2 speaker system –Expressionist BASS Altec Lansing, introduction of the new Expressionist™ BASS desktop speaker system – the industry’s first 2.2 desktop speaker system. The Expressionist BASS is a powerful two-piece PC speaker set, housing dual downfiring, radiating subwoofers built into each base for superb audio performance – designed for digital entertainment enthusiasts seeking optimal performance plus inspired design. Atypical of most high-end PC speaker systems the Expressionist BASS contains subwoofers within the system’s freestanding, cone-shaped body – thus eliminating the need for a third, bulky, bass-amplifying component where space is typically at a premium. Expressionist BASS proves that powerful, natural sound performance can come in a

compact, space-saving package” This 2.2 speaker system with Expressionist BASS will create a revolution in the markets especially for the young music lovers.The choice of design and material for the Expressionist BASS speaker system is also distinctive – reflecting the historical character of Altec Lansing.

BenQ introduces its Netbook, Joybook Lite BenQ announced the launch of BenQ Netbook, Joybook Lite in India. BenQ Netbooks are a perfect substitute for laptops, as they display world’s first 10.1" 16:9 wide LED backlight screen which offers a perfect feature ratio to view multimedia content without distortion or black bars, weighs only 1.1 kg, possesses 160GB storage capacity and has a user-friendly keyboard that is 90% size of generic notebooks facilitating easier typing and a longer battery lifespan upto 7.2 hours. Stylish and appealing, BenQ Joybook Lite U101 has been designed with faceplates patterned with emoticons on a scratch-free, In-Mold Roller (IMR) cover. In addition, BenQ Joybook Lite U101 also features built-in speakers and a 1.3 mega pixel webcam, making it

an exceptional multimedia device. With the BenQ Joybook Lite launch, BenQ aims to transform the way computing is perceived in India. BenQ Joybook Lite is the ideal mobility solution for users like traveling salesmen, housewives, teenagers and consumers who require a stylish internet-surfing device with high portability and longer battery life. BenQ Joybook Lite can also be used for basic computing applications like viewing spreadsheet documents, listening to music, playing games among others. BenQ has been operating successfully in India for six years and has established a strong market presence in the DLP projector, LCD monitor and Laptop categories. BenQ aims to consolidate its overall market share.

ASUS Launches Fashion-Friendly Eee PC ASUS launched the Eee PC S101, an exquisitely designed netbook for fashion conscious individuals who view style as much of a factor of success as substance. The Eee PC S101 builds upon the industry-pioneering form factor, ergonomics and features of its predecessors but boasts a wholly revamped exterior in three gorgeous colors—Brown, Champagne or Graphite— accentuated with delightful details such as premium Infusion finishes and crystal-adorned hinges, a successful melding of fashion and functionality that easily situates it at the pinnacle of netbook computing. “The ASUS Eee PC

S101 has raised the bar for netbooks. Customers now have more choices in terms of style without compromising on functionality. We expect Eee PC S101 to lead our netbook sales in India.” said Mr. Stanley Wu, Country Head – Notebook Business, ASUS (India) while commenting on this latest product by ASUS. He further added, “Looking at the changing customer preferences, the Eee PC S101 has combined style with substance to suit fashion conscious travelers and business professionals. We are confident that with this latest offering customers will be able to enjoy a unique sense of style.”

EDIMAX introduces Wireless Projector Server WP-S1000 in India Edimax Technology, the leading manufacturer of networking and connectivity solutions, introduces its Wireless Projector Server - the WP-S1000. Edimax WP-S1000, the Wireless Projector Server, can connect to any projector via a standard VGA interface. It allows multiple users to access the projector wirelessly without any hassles over secure 802.11b/g networks. They can share or make presentation of documents, images

or even movies without having connected physically to the laptop. The WP-S1000 supports real-time video p l a y b a c k function for popular video streaming in MPEG1, MPEG2 and MPEG4. To secure the presentation content, the device additionally supports dynamic login codes (session login code) and

WEP64/128bit encryption. Therefore, it is immune from unauthorized access from the users. Beside, WP-S1000 is Plug-n-play and comes with a friendly webbased user interface.WP-S1000 adopts a new technology “Plugand-Show”, which let users just plug the USB dongle directly to install and setup the software. It has the ability to deliver real time animation screens for XGA and WXGA resolutions in 32-bit color. CMYK

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launchpad PQI unveils ExpressCard SSD S520

XFX launches 1.5GB Graphic card

Power Quotient International Co., Ltd. (PQI) announced their latest SSD series additional in the form of ExpressCard SSD S520. Available with 8GB ~ 32GB of storage space, 88MB/sec read speed and 48MB/sec write speed, it is the fastest ExpressCard SSD currently

The XFX GeForce 9600 1.5GB Far Cry 2 Edition graphics card transforms rigs into coldblooded killers without annihilating cash flow. In this special edition package, XFX has bundled the most memory available in a budgetminded performance graphics card with a full release version of U b i s o f t ’s highly anticipated first person shooter, Far Cry 2. Balancing power and performance with price, the GeForce 9600 graphics card packs a memorable visual punch with huge memory reserves. Designed to play the hottest DirectX games with blistering speed, the 9600 Far Cry 2 Edition graphics card is built for high-definition gaming, exquisite video playback and visual

on the market. As an advantage over current ExpressCard offerings on the market, S520 also has PQI’s patented Intelligent Stick interface (compatible with USB 2.0) for users wanting to use it as a USB flash drive. It also supports Windows Vista’s ReadyBoost technology.

HP unveils the ‘one-touch’ scan solution with Scanjet Hewlett Packard India announced the launch of HP Scanjet G3110 photo scanner. The HP Scanjet G3110 will allow users in the home and graphics segment to scan and preserve documents, photos, slides, and negatives with exceptional color accuracy compared to previous generations of scanners. The G3110 features an easy-to-use interface and one-touch buttons for speedy scanning. It boasts of 4800 x 9600 dpi and 48-bit colour resolution scanning that enable good quality image scans. The scanner saves ample time as it can scan upto three 4 x 6-inch photos in one go and stores them as individual files automatically. It also has an option to save scanned documents directly into a PDF format using the ‘Scan to PDF’ button on the scanner lid.Designed to help users digitally share, and archive photos, the HP Scanjet

G3110 Photo Scanner is an easyto-operate, affordable, flatbed scanner which gives quality image scans. It scans photos, slides, negatives, documents and 3D objects quickly and easily for archiving, sharing, printing and creative projects. The technology included in the G3110 enhances the scanned images, by restoring faded colour, correcting any flaws caused by dust particles and scratches, and also removing red eye. “At HP, we constantly innovate to empower our users to express, share and preserve documents with easy-to-use technology. A complete scanning solution, Scanjet G3110 will revolutionize the use of scanners. Energy efficient and ultra-compact, the product will enable users to digitize things at a click of a button” Samir Shah, Director – Laserjet & Enterprise Solutions, HewlettPackard India Sales Pvt. Ltd.

MSI announced G41M-FIDP motherboard with DisplayPort onboard MSI announced its first DisplayPort motherboard - G41MFIDP. The G41M-FIDP motherboard utilizes the Intel G41 Express chipset, built-in GMA X4500 graphics and Clear Video Technology to provide smooth HD playback through the DisplayPort or DVI output with 7.1 channel HD audio enables users to experience the perfect multimedia contents. The industry’s only hardware power-saving technology – APS (Active Phase Switching) MSI’s exclusive APS technology, a BIOSlevel power-saving technology, is the key features to reduce the waste of motherboard power supply.

Without running the operating system, users can directly control the computing load and automatically switch the power supply phase after booting. When the system is in low-load, the APS will close the redundant power supply phase to reduce the power consumption. The new G41MFIDP is the first motherboard builtin DisplayPort digital output of MSI. “With the first DisplayPort onboard design, MSI G41M-FIDP motherboard becomes the best solution for end-user’s everyday HD contents computing.” said Jason Lee, Desktop Marketing Manager of MSI.

computing that’s sharp, clean and deadly accurate. It’s a perfect match to enhance the game play with Far Cry 2.Commenting on this latest product from XFX, Kapal Pansari, DirectorMarketing, R a s h i Peripherals said, “We a r e witnessing induction of next generation Gaming in India. However, XFX understands price conscious markets like India’s need for performance to play games such as FarCry2 at an affordable price. And this product will give the gamers, higher game playing satisfaction. As always XFX stands by ‘For The Gamer, By The Gamer’ principle and will continue to excel in its offering to our fellow gaming community with such products.”

ZOTAC Previews Next-Generation Mini-ITX ZOTAC International, a leading manufacturer of NVIDIA-based motherboards and graphics cards, kicks off day two of the 2009 Consumer Electronics Show with a early preview of the nextgeneration mini-ITX platform for Intel processors powered by NVIDIA’s GeForce 9300 graphics processor – the ZOTAC GeForce 9300-ITX WiFi. The new ZOTAC GeForce 9300-ITX WiFi combines the powerful GeForce 9300 graphics processor with Intel processors for an unchained high-performance platform that’s big on performance but miniature

in size. The powerful NVIDIA GeForce 9300 graphics processor that forms the heart of the ZOTAC GeForce 9300-ITX WiFi packs 16 high-speed stream processors that are configurable for DirectX 10, OpenGL 2.1 and CUDA-enabled applications. The ZOTAC GeForce 9300-ITX WiFi also features a high-performance NVIDIA Pure Video HD video processor that decodes Blu-ray high-definition video formats in hardware and enhances standard-definition content to near-high-definition quality levels.

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specialstory

Green computing is the utmost requirement to protect environment and save energy along with operational expenses in today’s increasingly competitive world. Green computing is the environmentally responsible use of computers and related resources. Such practices include the implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption and proper disposal of electronic waste (e-waste). One of the earliest initiatives toward green computing in the United States was the voluntary labeling program known as Energy Star. It was conceived by the Environmental Protection Agency (EPA) in 1992 to promote energy efficiency in hardware of all kinds. The Energy Star label became a common sight, especially in notebook computers and displays. Similar programs have been adopted in Europe and Asia. Green computing is the practice

of using computing resources efficiently. Modern IT systems rely upon a complicated mix of people, networks, and hardware, as such, a green computing initiative must be systemic in nature, and address increasingly sophisticated problems. Green computing is the utmost requirement to protect environment and save energy along with operational expenses in today’s increasingly competitive world. But before implementing, it’s also important to study about what kind of energy gains and operational gains can be achieved. Hence, analysis of the gap between what we have today and what we’ll have to do is essential in order to achieve the benefits of green computing. Currently we are in that stage. Also, every big change begins from small initiatives. For instance, we started some of the simple but CMYK

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specialstory coined shortly after the Energy Star program began; there are several USENET posts dating back to 1992 which use the term in this manner. Concurrently, the Swedish organization TCO Development launched the TCO Certificationprogram to promote low magnetic and electrical emissions from CRT-based computer displays; this program was later expanded to include criteria on energy consumption, ergonomics, and the use of hazardous materials in construction.

Some Major initiatives

effective initiatives like setting the power options on your computer or in phones to switch to sleep mode when it’s not active. When you’re going to be away from your PC for more than a few minutes, setting it to stand-by mode and turning off the monitor will save a huge amount of energy. Interestingly, companies in every industry, from nonprofits to consumer goods, are paying much closer attention to their power bills, as the amount spent on data center power has doubled in the past six years. The good news is that computer companies are talking about greenness and are touting green programs nowadays. Even consumers are now becoming increasingly aware of green technologies and are starting to demand more environmentally friendly products in their homes and workplaces. This trend also encompasses the vehicle market. Automakers have been listening to the feedback and addressing consumer needs through cars that have better fuel economy, have lower emissions, and include natural materials. A MAIT-GTZ study points

out that India generates close to four lakh metric tonnes of e-waste annually, further, it is estimated that e-waste generated in India will touch four lakh seventy thousand metric tonnes by 2011. The study further says that an additional fifty thousand metric tones is illegally imported into the country. However, only nineteen thousand metric tonnes of this is recycled due to high refurbishing and reuse of electronics products in the country and also due to poor recycling infrastructure. Currently, e-waste recycling, especially processing, remains concentrated in the informal sector, which due to poor processing technologies and very small capacities, contributes significantly to pollution and environmental degradation. In 1992, the U.S. Environmental Protection Agency launched Energy Star, a voluntary labeling program which is designed to promote and recognize energy-efficiency in monitors, climate control equipment, and other technologies. This resulted in the widespread adoption of sleep mode among consumer electronics. The term “green computing” was probably

ASUS Spurs Green Computing Revolution with Bamboo Series Notebook. ASUS recently launched the ASUS Bamboo Series notebook, a groundbreaking bambooclad product that is truly green throughout every phase of its life – from its conception, production and use to its eventual recycling and disposal. In developing the ASUS Bamboo Series notebook, ASUS staff at all levels leveraged the full spectrum of environmental expertise that the company has

accumulated since 2002 when it initiated its Green ASUS drive – before the RoHS and WEEE directives were enforced – and utilized the comprehensive green product design and management tools specifically created to encourage the disciplined adherence to green principles at a systemic level.

IBM’s Green Initiative Energy optimization is one diet method that will curb IT’s ravenous appetite for energy. In a data center, 55 percent of energy used goes to power and cooling with 45 percent used by the IT load. IT resources use 70 percent of the energy for power supply, memory, fans, drives and other resources while processors use 30 percent of the energy. Meanwhile, utilization’s resource usage rate accounts for 20 percent of the energy used while a whopping 80 percent is idle. Project Big Green addresses all of these areas. For the data center, it can help companies understand energy usage and find opportunities for improvement. For IT resources, Project Big Green will assist in

Government regulation, however well-intentioned, is only part of an overall green computing philosophy. The work habits of computer users and businesses can be modified to minimize adverse impact on the global environment. Here are some steps that can be taken: 

Power-down the CPU and all peripherals during extended periods of inactivity.



Try to do computer-related tasks during contiguous, intensive blocks of time, leaving hardware off at other times.



Power-up and power-down energy-intensive peripherals such as laser printers according to need.



Use liquid-crystal-display (LCD) monitors rather than cathode-ray-tube (CRT) monitors.



Use notebook computers rather than desktop computers whenever possible.



Use the power-management features to turn off hard drives and displays after several minutes of inactivity.



Minimize the use of paper and properly recycle waste paper.



Dispose of e-waste according to federal, state and local regulations.



Employ alternative energy sources for computing workstations, servers, networks and data centers.

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specialstory planning, building and upgrading to energy efficient data centers. Control over utilization can be achieved by implementing energy management and virtualization. To date, more than 2,000 customers worldwide have improved their IT energy efficiency through Project Big Green.

VIA Technologies Green Computing VIA Technologies introduced its initiative for “green computing”

in 2001. With this green vision, the company has been focusing on power efficiency throughout the design and manufacturing process of its products. Its environmentally friendly products are manufactured using a range of clean-computing strategies, and the company is striving to educate markets on the benefits of green computing for the sake of the environment, as well as productivity and overall user experience. One of the VIA Technologies’ ideas is to reduce the “carbon footprint” of users — the amount of greenhouse gases produced, measured in units of carbon dioxide (CO2). Greenhouse gases naturally blanket the Earth and are responsible for its more or less stable temperature. An increase in the concentration of the main greenhouse gases — carbon

dioxide, methane, nitrous oxide, and fluorocarbons — is believed to be responsible for Earth’s increasing temperature, which could lead to severe floods and droughts, rising sea levels, and other environmental effects, affecting both life and the world’s economy. After the 1997 Kyoto Protocol for the United Nations Framework Convention on Climate Change, the world has finally taken the first step in reducing emissions. The emissions are mainly a result of fossil-fuelburning p o w e r plants. (In the United States, such electricity generation is responsible for 38 percent of the country’s c a r b o n dioxide emissions.)VIA aims to offer the world’s first PC products certified carbon free, taking responsibility for the amounts of CO2 they emit. The company works with environmental experts to calculate the electricity used by the device over its lifetime, generally three years. From this data, one can conclude how much carbon dioxide the device will emit into the atmosphere during its operation. This estimate will serve as an indicator, and the company will pay regional organizations for the ‘sequestering,’ or offsetting, of the emissions. Offsetting carbon dioxide can be achieved in different ways. One way is to plant trees that absorb CO2 as they grow, in the region in which the processors were purchased. The necessary amount of trees per processor is represented by VIA’s TreeMark rating system. In addition, VIA promotes the

use of such alternative energy sources as solar power, so power plants wouldn’t need to burn as much fossil fuels, reducing the amount of energy used. Wetlands also provide a great service in sequestering some of the carbon dioxide emitted into the atmosphere. Although they make up only 4 to 6 percent of the Earth’s landmass, wetlands are capable of absorbing 20 to 25 percent of the atmospheric carbon dioxide. VIA is working closely with organizations responsible for preserving wetlands and other natural habitats, and others who support extensive recycling programs for ICT equipment. The amount paid to these organizations will be represented by a proportion of the carbon-free product’s price. Carbon-emissions control has been a key issue for many companies who have expressed a firm commitment to sustainability. Dell is a good example of a company with a green image, known for its free worldwide product-recycling program. Dell’s Plant a Tree for Me project allows customers to offset their carbon emissions by paying an extra $2 to $4, depending on the product purchased. AMD, a global microprocessor manufacturer, is also working toward reducing energy consumption in its products, cutting back on hazardous waste and reducing its eco-impact. The company’s use of silicon-oninsulator (SOI) technology in its manufacturing, and strained silicon capping films on transistors (known as ‘dual stress liner’ technology), have contributed to reduced power consumption in its products. Amid the international race toward alternative-energy sources, VIA is setting its eyes on the sun, and the company’s Solar Computing initiative is a significant part of its green-computing projects.

Wipro becomes first Indian company to launch Eco-friendly range of desktops Wipro Infotech announced that it is the first Indian company to launch environment-friendly range

of desktops. This new range of products named Wipro GreenWare which includes desktops and laptops are compliant with RoHS (Restriction of Hazardous substances) directive, thereby reducing substantial e-waste to the environment. Wipro has been at the forefront in addressing the issue of increasing e-waste in the environment. Wipro has set up its e waste management process called Wipro Green Computing, which spans across its product lifecycle from designing, manufacturing, right up to the final disposal. Wipro is now launching a range of ecofriendly hardware products and promises to make its entire product range of laptops and desktops compliant with RoHS directive. Eventually, the plan is to ensure that all desktops and laptops from Wipro Personal Computing would be free of hazardous materials such as Brominated Flame Retardants (BFR), PVCs and heavy metals like lead, cadmium and mercury that have been regularly used in computer manufacture so far.

At Last All this is just the beginning. So far, consumers haven’t cared about ecological impact when buying computers, they’ve cared only about speed and price. But as Moore’s Law marches on and computers commoditize, consumers will become pickier about being green. (This means you!) Tomorrow’s bright green computers will be different from today’s in many ways. So far it’s rare to see a product that pulls on more than one solution, but the industry is starting to move forward—sometimes of its own accord, sometimes dragged kicking and screaming by regulations and consumer activism. Devices use less and less power while renewable energy gets more and more portable and effective. New green materials are developed every year, and many toxic ones are already being replaced by them. The greenest computer will not miraculously fall from the sky one day, it’ll be the product of years of improvements to this and that along the way.

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product of fortnight

Technology unveils new apex Series Solid State Drives It offers for enthusiasts, system builders, and mainstream computer users demanding the latest technology in this fast-developing sector of the storage market. OCZ Technology Group, Inc., a worldwide leader in innovative, ultra-high performance and high reliability memory and computer components, unveiled the OCZ Apex SATA II 2.5" Solid State Drive (SSD) Series, the affordable midrange offering for enthusiasts, system builders, and mainstream computer users demanding the latest technology in this fastdeveloping sector of the storage market. This cost-efficient SSD offers a reliable upgrade from traditional hard disc storage while maintaining a price point that is truly within the reach of a wide range of consumers. “As the adoption of SSD drives continues to ramp, it is our goal to enable everyday consumers to take advantage of the benefits of solid state drives,” said Eugene Chang, Director of Product Management at OCZ Technology Group. “The new Apex Series is positioned at the center of our lineup and features an updated controller and internal RAID design to deliver superior performance to mainstream consumers at a very aggressive price.” Offering your notebook or desktop system the incredible benefits of flash-based technology, The OCZ Apex Series delivers the performance and reliability of SSDs at less price per gigabyte than other

high speed offerings currently on the market. The OCZ Apex Series is the result of all the latest breakthroughs in SSD technology, including new internal RAID 0 architecture, updated controller design, and speedy 230MB/sec read and 160MB/sec write speeds. With its three levels of solid state offerings, the Apex will be positioned between the premium Vertex Series and the value oriented Solid Series. OCZ continues to place flash mass storage technology within reach of the average consumer with the Apex Series and delivers on the promise of SSDs as an alternative to traditional hard drives in consumer targeted mobile applications. The Apex Series is ideal for energy-efficient mobile computing to extend battery life for notebooks with low power consumption, increase access time, and provide a durable alternative to conventional hard disc drives with superior shock resistance. With fast access and seek times combined with excellent reliability, the OCZ Apex Series SSDs are the answer for consumers demanding this latest storage technology. The OCZ Apex Series drives feature a durable yet lightweight alloy housing, and because OCZ SSDs have no moving parts, the drives are more rugged than traditional hard drives. Designed for

u l t i m a t e reliability, Apex Series SSDs have an excellent 1.5 million hour mean time before failure (MTBF) ensuring peace of mind over the long term. All Apex Series drives come backed a two year warranty and OCZ’s legendary service and support. Apex series SSD drives are available in ample storage capacities of 60GB, 120GB, and 250GB. MSRPs at the time of launch are USD $199.99, $369.99, and $829.99 for 60GB-250GB models respectively. The OCZ Apex SATA II 2.5" Solid State Drive (SSD) Series is the affordable midrange offering for enthusiasts, system builders, and mainstream computer users demanding the latest technology in this fast-developing sector of the storage market. This cost-efficient SSD offers a reliable upgrade from traditional hard disc storage while maintaining a price point that is truly within the reach of a wide range of consumers. Offering your notebook or desktop system the incredible benefits of flash-based technology, the OCZ Apex Series is the result

of all the latest breakthroughs in SSD technology, including new internal RAID 0 architecture, updated controller design, and speedy 230MB/sec read and 160MB/sec write speeds. OCZ continues to place flash mass storage technology within reach of the average consumer with the Apex Series and delivers on the promise of SSDs as an alternative to traditional hard drives in consumer targeted mobile applications. The OCZ Apex Series drives feature a durable yet lightweight alloy housing, and because OCZ SSDs have no moving parts, the drives are more rugged than traditional hard drives. Designed for ultimate reliability, Apex Series SSDs have an excellent 1.5 million hour mean time before failure (MTBF) ensuring peace of mind over the long term. All Apex Series drives come backed a two year warranty and OCZ’s legendary service and support.

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heppening Hitachi Global Storage Technologies (for Hard disk drives) recently concluded its 6 city Reseller Training program in Northern India. The events that were held in the month of November and December concluded in Ludhiana on 19th. The earlier cities were Jaipur, Ghaziabad, Dehradun, Delhi and Chandigarh. On an average more than 35 partners attended the event at each location and thereby helping Hitachi to reach out to around 200 partners in these cities. The profile of the partners were System Assemblers, Value Added Resellers (VARs) and Corporate Resellers. Technical presentations were the highlight of the event wherein partners got a chance to see the upcoming technologies in storage from Hitachi which was conducted by Parvesh Garg from Hitachi.

Hitachi Global Storage Technologies conducted Reseller Training program in Northern India

JCDA Celebrated New Year Eve Jalandhar Computer dealer

judges(Renu Sharma , Neha Khanna

association (JCDA) celebrated the

& Nirmal ). This complete event

th

New Year eve on 4 January 2008

was managed by Ravinder

at Jalandhar’s most beautiful

bhumbla, President.

amusement park wonderland. It

Sharma,

was 8- hours’ long celebration from

A.S.Kumar VP, Nirmal singh, PRO

2:00pm to 10:00 pm at night. Over

and Amit sukhija, cashier. The

than 65 families attended this meet

JCDA cricket team members were

with over than 150 family members.

also honored with trophies and T-

The Programme was started with

shirts. The newly wedded couples

Family photograph of each member

and newly born children were

and after that Magic show was

introduced by distrusting them

organized who has also distributed

special gifts. Intel, Quick heal and

sweets amongst the children. In this

Prodot were the companies who

meet all families had a great fun,

have sponsored the gifts for JCDA

and enjoyed different rides with

members. Events ended with lot of

their kids in the park. Kite flying,

dance and after that dinner was

Cat Walk for ladies, modelling for

served.

General

Rupesh

Secretary,

Men, Tombola were the main attractions of this event. Sandeep Goswami got the prize for the best Model walk and Pawan got the prize for the best cat walk during this event. Lot of other fun games were also held and sincere judgments were given by the ladies

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guestcolumn Environmental Sustainability Revolution

John Mehrmann, Vice President, Business Development, ZSL Inc The industrial revolution enabled the mass production of goods, products, and consumer electronics devices. The technology and information revolution enabled incredible sharing of mass communication and knowledge with access across a World Wide Web. The increasing demand for technology products fueled the ever growing industrial production. Today we are experiencing an environmental sustainability revolution. There is an emerging awareness of the impact of the hazardous electronic waste and byproducts of industry that have been created as a result of discarded technology products, and an awareness of our responsibility to recycle. By harnessing the incredible power of information access, tracking, and communication, we can use this technology to create global solutions with diverse regional applications. Recycling completes the cycle of creation, utilization, destruction, and reutilization. During economically challenging conditions, manufacturing and production slow, but do not stop. An insatiable appetite for new

devices and upgraded consumer electronics fuels a relentless demand for natural resources. It is a case of supply and demand. As natural resources are aggressively mined and consumed, the price for raw materials continues to increase proportionately. The cost of the raw materials is aggravated by the additional burden of the machinery to acquire it, the energy to refine it, and the freight to move it between the multiple locations for handling it. The value of the minerals rises dramatically as the landscape to acquire it is gradually depleted. Consumers and a competitive market require continual efforts to reduce prices. The manufacturing process has been automated. Freight and supply chains have been consolidated and compressed. The last refuge to substantially reduce the cost of production lies in reducing the cost of materials. A renewable resource for previously refined materials lies in the recycling of the products, parts, and materials of discarded electronic devices. Reclaiming materials from recycled products reduces demand for natural resources, mitigates hazardous electronic waste, reduces

costs to refine the materials, and subsequently creates lucrative new business opportunities for companies processing it. Several countries have initiated regulations to monitor and control the proper handling, reuse, or disposal of electronic waste. Countries that are slow to adopt regulations are in constant danger of becoming the dumping grounds for hazardous waste from regions around the globe that have devised policies to export the dangerous substances. Countries that invest in establishing robust recycling activities are rapidly becoming the source for materials and resources of the future. Developing control of reusable material is more than a merely environmentally friendly solution. It is strategic leverage in the next generation of the global economy. Encouraged by a desire to contribute to environmentally conscious solutions, and recognizing the abundance of opportunities in burgeoning new business associated with sustainability, Zylog Systems Limited has studied diverse global requirements and impact associated with recycling e-waste. Collectors gather electronic waste, and deliver retired products to recyclers. Recycling centers separate and process materials reclaimed from the retired products, occasionally sending the materials downstream to other vendors to maximize the yield. Regional regulations are very often diverse and difficult to manage. A complex community of constituents participating as independent and competing businesses creates multiple opportunities for Zylog Systems Limited to contribute technology solutions for collaboration, operational performance, tracking, and control. After extensive research, Zylog Systems Limited (ZSL Inc) began work on Recycle Accelerator. Recycle Accelerator is a technology platform that empowers recyclers and collectors to achieve peak performance. The software solution enables subscribing recyclers to plan routes

and dispatch trucks in an efficient manner that reduces freight and maximizes manpower. The platform provides robust receiving, warehouse management, and tracking of shipments to manage the complex redistribution of products, parts, and materials. The processing of products and parts into materials presented complex challenges for developing warehouse and inventory management software. Tracking and controls rely on a combination of unique serialized product, monitoring the age and movement of accumulated substances, and material management by weight. Identifying the yield of various substances by product can be essential to protecting profitability as the value of the reclaimed materials fluctuates dramatically. Simplifying and automating transactions between departments and partners reduces operational costs and further protects profits. To compliment Recycle Accelerator, Zylog Systems Limited has designed smaller, less expensive subscription services that enable collectors to mange internal operations and connect directly with participating recyclers. Creating an integrated data communications network of recyclers and collectors has provided an opportunity to streamline business and improve performance for all participants. A powerful feature of the Recycle Accelerator platform is the unique ability to accommodate business, regulatory, and compliance requirements around the globe. The ability to track and monitor the movement of products, parts, and materials is absolutely essential for good governance. The ability to track downstream activity is reassuring for corporations and individuals, extremely important for government agencies, and discourages potential abuse or theft. Furthermore, the platform enables government bodies from different regions to collaborate on tracking electronic components and potentially hazardous waste.

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productreview WEB CAMERA

Intex : Night Vision 500K

Microsoft : LifeCam VX-5500

Features

Features:

Image Resolution: 640x480, 352x288, 320x240, 176x144, 160x120 Frame Rate: Up to 30 fps Image Control: Brightness, contrast, hue, saturation, gamma, edge ratio Image Flip: Horizontal, vertical Monitor Type: CRT, LCD Power Consumption: 160mW typical



 

  

Logitech Quick Cam Connect Features: 







QuickCam Connect is designed specially for people who want to enjoy private conversations with their family and friends even while they are away. This new webcam features a smaller eyeball design that fits with the minimalist tastes of the modern consumer – the new eyeball is just 45 millimeters wide, 33 percent smaller than previous models.

       

Easily exchange video mail with Window Live Send a video mail to anyone, anywhere, anytime Interchangeable face plates Video effects—facial exaggerations, filters, 3D accessories Crystal-clear audio Unidirectional microphone Always focused Auto-adjusts for low-light conditions

iBall: Face2Face C12.0 Features:    

Logitech QuickCam Connect also has a built in microphone with patented RightSound Technology that lets you enjoy crystal clear conversations with your loved ones with or without headsets.



A true 640 x 480 sensor lets you capture crisp, sharp videos and 1.3 million pixels (software enhanced) still images. The universal monitor clip fits most monitors



 



7mega pixel Sharp CCD sensor Interpolated 12.0 Mega Pixel Still Image Resolution Interpolated 6.0 Mega Pixel Video Resolution High quality 5G wide angle lense Snapshot button for still image capture Built-in high sensitive microphone Built-in 10 Photo frames and 16 special effects for more fun 4X Digital Zoom and Auto Face Tracking Function Multi-utility camera base for use on Monitors, LCDs and Laptops

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Registration No. R.N.I. 72270/99

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