Chicago, IL l l

“Top #10 Chicago Festivals” -BizBash “Top #10 U.S. Antique Flea Markets” -Fodors & USA Today “Top #10 U.S. Markets” -Architectural Digest “Chicago’s B...
Author: Blaze Horn
5 downloads 1 Views 3MB Size
“Top #10 Chicago Festivals” -BizBash “Top #10 U.S. Antique Flea Markets” -Fodors & USA Today “Top #10 U.S. Markets” -Architectural Digest “Chicago’s Best Summer Festival” -Travel+Leisure

Chicago, IL l www.randolphstreetmarket.com l 312.666.1200

TABLE OF CONTENTS:

• History • Sponsors – Why Us? • Sponsor A-LIST • Opportunities • Venue Branding • PR & Advertising • Facts • Market Dates 2015 • Staff & Announcement • Follow Us

RANDOLPH STREET MARKET 2015 SPONSORSHIP OPPORTUNITIES

Contact: Paula Guiliano - [email protected] - 773.842.2324

HISTORY • Overview / • History • Sponsorship • Advertising • PR • Social Media • Factoids • Follow US

A Chicago tradition was launched twelve years ago with the successful debut of the Chicago Antique Market, which has grown into what’s now called the Randolph Street Market Festival. Every month but February, thousands of affluent style-setters pour through the gates of the largest and liveliest indoor/ outdoor European-style antique market the city (and region) has to offer.

Joining other world class cities including Paris, London and New York, Chicago’s Randolph Street Market is a key market event destination that locals and fans from around the globe can’t get enough of. Each month antique dealers, vintage resellers, fashion & jewelry designers, artisans, global goods, vinyl and fancy food purveyors from around the Midwest and as far away as New Mexico, California and New York, pull into the trendy West Loop Neighborhood and onto historical Randolph Street to set up unique displays in all price ranges. This shopping extravaganza has a festival feel, complete with music, spirits and local restaurant food booths. It truly is an experience. The Chicago Mayor’s Office, local and national press, trade, citizens and visitors alike embraced the market with healthy attendance, non-stop press and rave reviews.

SPONSORS

WHY US?

WHY DO MAJOR BRANDS, NEWLY EMERGING BRANDS, AND EXPERIENTIAL MARKETING COMPANIES CONTINUE TO SEEK OUT THE RANDOLPH STREET MARKET FESTIVAL? • Overview / • History • Sponsorship • Advertising • PR • Social Media • Factoids • Follow US

ANSWER: BECAUSE WE ARE A “BUYING” MARKET. The Randolph Street Market is one of the very few markets in the Chicagoland area that attract loyal upscale neighborhood residents and families, out-of-state and international tourists who love to SHOP. We are a “buying” market offering a variety of categories from antiques, retro, collectibles, fashion, jewelry, furniture, fancy foods and more . . . layered with music, food, drinks and lots of glam. It’s a shopping destination and since you pay to get in, you are there to shop and experience. Unlike other entertainment venues that may sport higher attendance numbers, but offer limited targeted demos with a “hit or miss” approach to customer engagement opportunities, the Randolph Street Market offers a loyal following of upscale Chicago and North Shore neighborhood residents, families and tourists who come to our markets to shop and explore. This puts our markets a “cut above” other venues, because companies are looking for targeted venues that can showcase their products or services. Our markets offer the perfect venue for A-list sponsors to showcase their brand, perform demos, do “tastings”, promote new concepts and programs, stimulate trials and activations while engaging in customer one-on-one in a perfect environment. Don’t take our word for it, check out our A-list of sponsors and partners . . . . . . .

SPONSOR A-LIST RANDOLPH STREET MARKET FOCUSES ON BUILDING NEW AND NURTURING EXISTING RELATIONSHIPS. WE CONTINUES TO DO SO FOR 2015 AND BEYOND! CHECK OUT OUR A-LIST OF CURRENT AND PAST SPONSORS/PARTNERS: • Overview / • History • Sponsorship • Advertising • PR • Social Media • Factoids • Follow US

• • • • • • • • • • • • • • • • • • • • • • • • •

Bank of America BellyQ/Urbanbelly, Chef Bill Kim Bluegreen Vacations CH Distillery Chiro One Wellness Chrysler – Jeep Cherokee City Winery Chicago Click Scan Share Crescendo Night Club Cutty Sark Dunkin’ Donuts Estee Lauder Handy High Brew Coffee Kidville KIND Snacks KOVAL Distillery LeafFilter Little Goat, Chef Stephanie Izard Luna Bars Mariano’s Michigan Avenue Magazine MillerCoors Mount Gay Rum Muller Yogurt

SPONSOR A-LIST JOIN OUR A-LIST AND SEE WHY WE ARE THE PERFECT VENUE FOR TARGETED CUSTOMER ENGAGEMENT!

• Overview / • History • Sponsorship • Advertising • PR • Social Media • Factoids • Follow US

• • • • • • • • • • • • • • • • • • • • • • • • • • •

Nissan Next Nordstrom Savvy Mobile Tour Opal Pabst Peet’s Coffee and Tea PNC Bank Popchips Pre Beef Redeye/ Trib Chicago Made Shop Shipbob Silverleaf Resorts Solo Salon Sleep Innovations Smartwater State Farm Starbucks Strange Pelican Brewery Square Tailwinds Distillery The New York Times Uber Verizon VitaCoco Whole Foods Wishbone WJMK FM-Radio Zip Car . . . . . and growing!

YEAR-ROUND AND SEASONAL SPONSORSHIP OPPORTUNITIES Tailored Activation Options • Understanding your marketing goals will help us design an on-site presence that drives your strategy. • Product sampling, do-it-yourself workshops, product displays, and more.

Sweet Spot Demographics • Highly educated, influential decision-making adults, mainly ages 22-45, high income earners and professionals.

• Overview / • HIstory • Sponsorship

A Spending Destination • Any given month generates in the neighborhood of $500,000 in revenue for the exhibitors. • Each market day, 20% of our dealers gross over $10,000 in sales, 50% gross between $5,000 and $10,000, and the balance up to $5,000 each. • Our ATM machine is smoking with an average of $20,000-$60,000 withdrawn each market weekend.

• Advertising • PR • Social Media

A Year Round Marketing Program

• Factoids

A Moving Trolley Billboard and a Million Eyeballs

• Follow US

• The Randolph Street Market is the only event in the city that offers the opportunity to reach your audience again and again over a year round marketing effort. • Beginning two months prior to the first market date and it is consistently promoted until the last market date.

• From May-September the Randolph Street Market provides a free trolley that leaves Water Tower Place on the hour between 10AM and 4PM. • This trolley can be completely branded as it works its way down Michigan Ave, Pearson St to Randolph St and back again each hour. “Market Trolley provided by Your Company” reaching a million plus impressions on Michigan Avenue. Route #2 is our newest trolley for the West Loop / Fulton Market district.

A Local Event with a National/International Reach • An ever-growing audience of the Market are tourists in from all over the U.S. and the planet joining our loyal following of Chicagoans and suburbanites • Audience is honed by a comprehensive marketing effort between the State of Illinois Office of Tourism, the City of Chicago Office of Tourism and our Market promotions including tourist activity guides and calendars, tourist information websites and press releases to international travel writers. • Our Market staff drops off promotional cards with “free trolley” schedules to each city hotel concierge and we personally invite them to the Market.

PROMINENT VENUE SPOTS TO FIT YOUR BRANDING NEEDS INDOOR & OUTDOOR MONTHS:

• Overview / • History • Sponsorship • Advertising • PR • Social Media • Factoids • Follow US

Ballroom Stage

Ballroom Balcony

b

Lower Level Market & Bar

Fancy Food Area (outside entrance of 2nd level ballroom)

Inside Market Bar / Ballroom

OUTDOOR MONTHS: Plus two additional outside seating areas:

Sally’s Cabana

Outdoor Market Bar Beer Garden & Shade Shack

Main Stage

CUSTOMIZED PACKAGES WITH ADDED BENEFITS We customize our sponsorship levels and packages to fit your business needs. We then go a step further …and add extras at no additional cost to you. Take a sneak peak at some of the sponsorship areas we typically have available along with the many extras we include for select packages. • Overview / • History • Sponsorship • Advertising • PR • Social Media • Factoids • Follow US

• • • • • • • • • • • • • • •

Overall “headliner” sponsor(s) Food Court or Market Bar(s) Trolley Service (in-season) Sally’s Cabana Lounge / Main feature Ballroom main stage Entertainment stage Market Bars inside/outside and specialty bars Various foot print sizes available inside / outside Electrical hook up at no additional cost Table and chair rentals at no additional cost Directional signage to promote your location at no additional cost Web site logo/link inclusion Press release / blog / social media exposure Banners (depending on level of sponsorship) Logo inclusion on printed materials (pending print schedules)

Contact: Paula Guiliano - [email protected] - 773.842.2324

PRINT ADS

EXAMPLES OF OUR ADVERTISING

Print: Local News • Chicago Tribune • Tribune Local • Chicago Sun-Times • Make It Better

• Overview / • History • Sponsorship • Advertising • PR • Social Media • Factoids • Follow US

• The Reader • Pioneer Press • The Nest • Chicago Social (CS)

• Red Eye Chicago • Time Out Chicago • NW Chicago Newsletter

• Chicago Gallery News • Michigan Avenue Magazine • Innerview Chicago

Print: Trade Publications - 11 month key ad buying in the following • Antique Trader - Monthly. 8 full page ads. March-October. 10,000 distributed publications • Antique Journal of Antiques and Collectibles – Monthly 1/8 page ad • Great Lakes Trader - Monthly. 8 ½ page ads. 10,000 distributed publications • Antique Arts & Auction News (AAAN Weekly). April-November. 16 ¼ page ads.10,000 distributed publications • Maine Antique Digest – Monthly ¼ page ad

FEATURED IN:

PR EXPOSURE

EXAMPLES OF OUR PR REACH

Randolph Street Market’s exposure continues to grow! Recent exposure has included:

• Overview / • History • Sponsorship • Advertising • PR • Social Media • Factoids • Follow US

• Watch312.com with Candace Jordan of Candidcandace.com • Travel section of the UK Guardian • Travel and Leisure • Time Out Dubai • Market Warriors – featuring RSM, Channel 11 WTTW, Chicago – January 14, 2013 • Flea Market Décor • Art+Auction

Monthly Print Local Chicago PR: • 100,000+ Randolph Market postcards & maps distributed • Chicago Magazine • Chicago Splash • CS • Glossed and Found

Monthly Digital PR: • Daily Candy • PureWow • Crains Top 10 Things To Do • Domestica via Chicago Home+Garden

To further saturate the style conscience, urban demographic, each month the Randolph Street Market buys local event listings, audio and advertising deals on: • Pandora.com • Metromix.com • Michiganavemag.com • Livingsocial.com • Groupon.com • and more!

SOCIAL MEDIA

EXAMPLES OF OUR SOCIAL MEDIA REACH

Email Blasts with Web Links:

• Overview / • History • Sponsorship • Advertising • PR • Social Media • Factoids • Follow US

• Antique Show goers - 30,000 addresses per month • Concierges – 100+ key hotels concierges per month • Designers and Architects – 1,000 addresses per month • Antique Dealers – 1,600 addresses per month • Theater Companies – 100 addresses per month • Friends and Family – 1,000 addresses per month • WXRT - 187,000 addresses per month • West Loop Gate e-newsletter - 2,500 addresses per month

Groupon.com, LivingSocial.com, GiltCity.com, TravelZoo.com, Goldstar.com, Sosh.com • Monthly deal activations for each Randolph Street Market resulting in 600,000+ emailed Randolph Street Market emailed discount deals per month

Websites: • www.randolphstreetmarket.com - 40,000+ hits per month (during season) • City of Chicago - events calendar – www.cityofchicago.org 4,000,000+ hits per month • Metromix Chicago Tribune Online – www.metromix.com - 200,000 impressions • Chicago Convention & Tourism Bureau – 1,000,000+ hits per month • WXRT Calendar - www.wxrt.com – 270,000 hits per month • West Loop Organization Website - www.westloop.org - 10,000 hits per month • Chicago Gallery News Website – www.chicagogallerynews.com - 700 Monthly Page Views/hits per month. Printed 3 Times – 20,000 distro per print

Bloggers: Notable Mentions plus a list of 200+ • Amy Creyer of www.chicagostreetstyle.com • Jessica Zweig of www.cheekychicago.com • Jaye "Goody" Gipson of www.curvatude.com • Shani Silver of www.refinery29.com • Nikia Jefferson of www.chitownfashionista.com • Candace Jordan of www.candidcandace.com

PRESS QUOTES As a media darling, with a lot of coverage throughout the 11 month period. Our goal Is to feature sponsors and work together with our public relations specialists to create a relevant and timely buzz. “The Barney’s of Vintage” -Lindsey Reiser of Chicago Now

• Overview / • History

“London has Portobello Road. Paris has Clignancourt. New York has Chelsea, and now, Chicago has its very own antique market.”…“A mecca of cool people” -Chicago Sun-Times

• Sponsorship

“With glistening crystal chandeliers to stacks of oil paintings and pretty upholstered pieces, nearly every decked out booth inspired a buy” -Chicago Tribune

• Advertising • PR • Social Media

“The Chicago Antique Market is in the top 3 of national urban antique markets.” -Travel+Leisure

• Factoids

“I love the Chicago Antique Market/Randolph Street Market! The quality is incredible.” -Nate Berkus

• Follow US

“The Chicago Antique Market is without a doubt the most exciting new event to come to the Windy City in years! Our guests at the Four Seasons just love it and many have been planning their "getaways" to Chicago around those Sundays when they know the show will be in town.” –Four Seasons Hotel, Chicago

"The Chicago Antique Market provides our sophisticated and international guests a fantastic opportunity for antique hunting that rivals the best of the world-class antiques markets.“ -Todd Nelson, Head Concierge, Peninsula Hotel, Chicago

“The Randolph Street Market is a more curated, non-stop gallery than grandma’s exploding attic, an avalanche of just about everything from Eames chairs to expressionist canvasses to artisan ice cream.” –Art+Auction “By 9:45am thousands of ravenous fashionistas and collectors line the sidewalk. This isn’t the entrance to New York Fashion Week or Art Basel; this is Chicago’s Randolph Street Market.” –Montage Magazine

“Treasure Hunters unite! The best finds-and best prices! – reign supreme at Randolph Street Market” Graham Kostic, Glossed & Found

FACT SHEET • Founded in 2003 as the Chicago Antique Market and now the Largest urban antique market in the country, and noted as one of the top ten of its kind in the USA. • Over 8.5 urban acres including three levels indoors and an adjoining outside space

• Overview / • History • Sponsorship

• 60% women; 40% men • 100,000+ on site visitors per year. Approximately 12,000-15,000 visitors monthly during the summer months (May –September), and 6,500-7,000 during the fall/winter months (January, March, April, October, November and December). • 600,000+ page views on the Randolph Street Market site per year on average

• Advertising • PR • Social Media • Factoids

• 30,000 qualified, opt-in email addresses • 25,449+ Facebook Likes of Randolph Street Market & 3,766+ Likes of Modern Vintage Chicago • 7,510+ Twitter followers, 4,482 Instagram followers, 1,900+ Pinterest followers • 250+ vendors: May-September, 100+ vendors: October-April

• Follow US

• Top 10 Best US Flea Markets -USA Today & Fodor’s Travel Guide, Best Market -Time Out Chicago’s 2013 Best Awards Reader’s Choice & Top Ten Festivals –BizBash 2011 • Highest percentage of customers from: Gold Coast, Streeterville, Lincoln Park, Bucktown, Lakeview, West Loop, Hyde Park, North Shore, Hinsdale, Oak Brook, Barrington • Since 2003, Randolph Street Market has supported many local charities and has raised nearly $30,000 for these wonderful organizations including Chicago House, Toys for Tots, Anti-Cruelty Society, Make-A-Wish, The Costume Council of the Chicago History Museum & many others. • Regularly featured in such outlets as the Chicago Tribune, CS, Michigan Avenue Magazine, RedEye, Time Out Chicago, Chicago Sun-Times, Wall Street Journal, New York Times,Sydney Morning Herald, Flea Market Décor and more!

GENERAL INFO Located in the heart of Chicago’s trendy West Loop, known for its fine restaurants, art galleries, and history, the Randolph Street Market reaches an affluent audience that is not afraid to spend their money on quality collectibles and items for the home and lifestyle.

• Overview / • History • Sponsorship • Advertising • PR • Social Media • Factoids • Follow US

This premiere event has the world famous Chicago Antique Market as its anchor. Dealers display a wide variety of merchandise from late 19th century antiques, furniture, vintage collectibles and decor, designer vintage from Pucci to Chanel, Star Wars figures to Beatles albums.

This indoor/outdoor “retro-spectacle” features continuous live music, all variety of food to eat onsite including gourmet take-home items, bottled wine, breakfast cocktails, brew-pub beers, and demonstrations with stylists, decorators and appraisers. Other “mini market categories” happen within the Randolph Street Market including: • Indie Designer Market • Fancy Food Market • Global Goods Bazaar • Vinyl Swap Meet As Danielle Arnet from the Maine Antiques Digest noticed “On any given day you’ll see everything from Burqas to Burberry, a true cross section of people who spend money”. With a general admission of $10 and kids under 12 getting in free, many people bring their entire families. The Randolph Street Market is the perfect way to reach Chicago’s taste makers and style setters while aligning with Chicago’s only monthly event. An event that is well-organized and well-attended, the Randolph Street Market celebrates the past while blending it with the vital present and future of this world-class city called Chicago!

2015 DATES 2015 Twelve (12) Randolph Street Market Weekends from January – December (minus February) All Markets are held Saturday-Sunday from 10am-5pm

• Overview / • History

• January 24+25 . . . . . . . . . . . . • March 28+29 . . . . . . . . . . . . . • April 25+26 . . . . . . . . . . . . . .

Randolph Street Market “Winter Market” - indoors Randolph Street Market “Spring Market” - indoors Randolph Street Market “Spring Market” – indoors

• Sponsorship

• May 23+24 . . . . . . . . . . . . . . .

Randolph Street Market Memorial Day Season Opener – indoors/outdoors

• June 27+28 . . . . . . . . . . . . . . . • July 25+26 . . . . . . . . . . . . . . . • Aug 29+30 . . . . . . . . . . . . . . . • Sept 26+27 . . . . . . . . . . . . . . .

Randolph Street Market - indoors & outdoors Randolph Street Market - indoors & outdoors Randolph Street Market - indoors & outdoors Randolph Street Market Season Closer - indoors & outdoors

• Advertising • PR • Social Media • Factoids • Follow US

• Oct 24+25 . . . . . . . . . . . . . . . . . Randolph Street Market “Fall Market” – indoors • Nov 21+22 . . . . . . . . . . . . . . . . • Nov 28+29 . . . . . . . . . . . . . . . . • Dec 12+13 . . . . . . . . . . . . . . .

Randolph Street’s “Holiday Market” – indoors Randolph Street’s “Holiday Market” – indoors Randolph Street’s “Holiday Market” – indoors

MEET OUR STAFF! • Overview / • History • Sponsorship • Advertising • PR • Social Media • Factoids • Follow US

CLICK HERE TO MEET SOME OF OUR BEHIND THE SCENES CREW!

VIRTUAL MARKET • Overview / • History

RANDOLPH STREET MARKETPLACE LIVE 24/7 LAUNCH 2016

• Sponsorship • Advertising • PR • Social Media • Factoids • Follow US

We are ramping up our web site and adding a Marketplace so you can shop our vendors 24/7. With featured products, live auctions and Sally’s picks . . . your sure to find more glam then ever before, or locate missed products from our monthly onsite markets. Stay tuned we have more in store for you. Our website is the perfect forum to showcase your logo, add links to your website and showcase your product or service to thousands of viewers, and with our added Marketplace, we will be driving more customers to our site than ever before so you can be sure your brand will be front and center.

FOLLOW US . . . Social media plays an important role with us in creating a sustaining buzz and in getting the word out to various audiences with comments, quotes, photos, videos and more. These are Important marketing tools we use to help drive the Randolph Street Market message and to promote our sponsors.

• Overview / • History • Sponsorship • Advertising • PR • Social Media • Factoids • Follow US

FACEBOOK: • https://www.facebook.com/randolphstreetmarket TWITTER: • https://twitter.com/randolphmarket INSTAGRAM: • http://instagram.com/randolphmarket PINTEREST: • https://www.pinterest.com/randolphmarket GOOGLE+: • https://plus.google.com/108215900660054235818/posts