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Chapter 4 Activity II: Identifying Organizational Direction
Basic Elements of a Strategic Plan ÆOrganizational Direction Components
MissionÆ The organization’s purpose and reasons for existence
Vision Æ
Æ
Describes through mental pictures what the organization wants to be in the future
Strategies
Æ
H How tto achieve hi the th organization’s i ti ’ vision i i
Goals General ends toward which the organization will direct its efforts for the next three to five years
Objectives Short-term targets for each goal
Actions S Specific ifi ttasks k ffor achieving hi i the th objectives bj ti © 2005 Health Strategies & Solutions, Inc.
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The organization’s basic philosophy, principles, and ideals
Developing the Plan: Organizational Direction ORGANIZATIONAL DIRECTION
SP Tips Sharp, tailored directional statements
DEVELOP O HIGH-LEVEL DIRECTION
One vision, one direction
• In integrated delivery
z ALTERNATIVE FUTURES z MISSION, VISION, VALUES, AND KEY STRATEGIES
networks, operating unit networks direction must be consistent with corporate direction This is the most important corporate strategic planning activity
© 2005 Health Strategies & Solutions, Inc.
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Mission Statement Examples Non Healthcare
3M: To solve unsolved problems innovatively
Nike: To bring inspiration and innovation to every athlete in the world
Healthcare
Exempla (Denver): To foster healing and health for the people and communities we serve.
Barnes-Jewish Hospital (St. Louis): We take exceptional care of people By providing world-class healthcare By delivering care in a compassionate compassionate, respectful, respectful and responsive way By advancing medical knowledge and continuously improving our practices By educating current and future generations of healthcare professionals
Covenant Healthcare (Milwaukee): The Covenant Healthcare System is committed to living out the healing ministry of Jesus by providing exceptional and compassionate healthcare service that promotes the dignity and well-being of the people p p we serve.
Nike and Swoosh are trademarks of Nike, Inc. and its affiliates. Used with permission.
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Vision Statement Examples Non Healthcare
Ford (early 1900s): Democratize the automobile
Sony (early 1950s): Become the company most known for changing the worldwide poor quality image of Japanese products poor-quality
Stanford University (1940s): Become the Harvard of the West
Healthcare
Exempla: To be recognized as best in the nation as measured by patients’ safety, their satisfaction, employee and physician engagement, clinical excellence, and value.
Barnes-Jewish Hospital: BJH will be the best teaching hospital in the world, coupling unparalleled clinical expertise with a new standard in healthcare for compassion and service
Covenantt H C Healthcare: lth Th Covenant The C t Healthcare H lth ministry i i t will ill be b recognized i d in i the th communities we serve for superior and compassionate patient service, clinical excellence, as the healthcare employer of choice, and the preferred partner of physicians.
Used with permission.
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Strategy Statement Examples Non Healthcare
Proctor & Gamble: Product excellence
Nordstrom: Service to the customer
Healthcare
MedCath: Niche provider of invasive cardiology
Johns Hopkins: Unparalleled quality
Griffin Hospital (CT): Exceptional service to the customer
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Values Statement Examples Non Healthcare
Disney
No cynicism
Nurturing and promulgation of “wholesome American values”
Creativity, dreams, and imagination
Fanatical attention to consistency and detail
Preservation and control of the Disney image
Healthcare
Covenant Healthcare:
Respect: We value each person as sacred, created in the image and likeness of God, which gives worth and meaning to each person’s life
Integrity: We value honesty and words and actions that build trust
Development: We value personal and professional growth that combines the physical, emotional, spiritual, and relational aspects of life and work
Excellence: We value superior performance in our work and service
Stewardship: We value responsibility to use human, financial, and natural resources entrusted to us for the common good, with special concern for those who are poor
Used with permission.
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