CCA’s MOBILE CARRIERS SHOW SCHEDULE (Updated Weekly) Nashville Music City Center

Tuesday, April 12 9:00am – 5:00pm

Registration Open

10:00am – 5:00pm Wireless Repair Roundup Take your wireless repair business to the next level now! We’ll talk social media, merchandising and tech training alongside the obvious nitty-gritty of the wireless repair industry. Plus, experts will dive into the hottest tips to increase your store productivity from front to back office. Whether you are an established repair store owner, franchisee or considering getting into the business, join us for live demos, expert advice, and takeaway winning marketing strategies. Note: This is a separate event from #MCS2016. Registration fee of $459 ($399 early bird special until March 11, 2016) includes lunch and one full day complimentary pass to #MCS2016 on Wednesday, April 13, 2016. Agenda: 10:00am – 11:00am – Industry Overview, What Next? Jeremy Willis, Director of Marketing, eTech Parts 11:00am – 12:00pm – Building the Dream…then, Raising the Capital AJ Forsythe, Founder, iCracked 12:00pm – 1:00pm – Lunch 1:00pm – 2:00pm – What Google Doesn’t Want You to Know about SEO Mac Frederick, Owner, Momentum Digital & Phone Repair Philly 2:00pm – 3:00pm – Creating YOUR Customer Experience Clifton Robbins, In-store Design Guru, Katalyst Group 3:00pm – 4:00pm – How to Act like a Franchise, Even if You’re Not! Armando Alvarez, EVP, Staymobile 4:00pm – 5:00pm – Value-added Selling, One-Two Punch 1) Storytelling with Merchandise Ryan Weiss, EVP, VoiceComm 2) Protection & Warranty, An Insider’s View Rob Christian, CEO, OnPoint Warranty 5:00pm – 6:00pm – Power Panel Discussion Participants Pick Apart 4 Greatest Pain Points Facing Repair Industry Today

iQue Repair (as seen on West Texas Investor’s Club!) TechRX Fix My Phone eTech Training 6:00pm – 8:00pm – Think Tank, invitation to continue the conversation. Beverages served. Because everyone thinks better hydrated. 12:00pm – 5:00pm

CCA Community Service Project Sponsored by American Tower, Appalachian Wireless, Atlantic TeleNetwork, Bluegrass Cellular, Brightstar, Carolina West Wireless, Cellular One, Chat Mobility, DISH Network, GCI, Huawei Technologies, IDI Billing Solutions, Interop Technologies, iWireless, Northwest Missouri Cellular, nTelos Wireless, OSG Billing Services, SouthernLINC Wireless, Thumb Cellular, Velleros Join CCA for an afternoon of volunteering with Hands on Nashville to help improve Napier Elementary. Network with attendees and help make a difference for this school in need. Projects will include inside and outside mural painting, landscaping, playground renovation and more. Registration includes lunch, transportation, t-shirt and project supplies. 3:00pm – 8:00pm

Exhibit Hall Setup (Exhibitor Move-In)

6:00pm – 9:00pm

MCS Launch Party at the George Jones Museum Sponsored by Sprint Entertainment sponsored by TNS

Wednesday, April 13 7:30am – 5:00pm 8:00am 8:30am – 9:30am

Registration Open FierceWireless Executive Breakfast Opens FierceWireless Executive Breakfast: From LTE-Advanced to

5G: How operators can prepare today for the network of the future Sponsored by T-Mobile As competitive carriers get to 4G LTE, they are turning their attention to new innovations in network technology that can help them enhance their coverage and meet market demands as they prepare for 5G, which is anticipated to be commercially available in 2020. From deploying small cells to building heterogeneous networks (HetNets) and exploring unlicensed spectrum with LTE-Unlicensed (LTE-U) or License-Assisted Access (LAA), the bag of tricks for densifying the network is growing. At the same time, LTE-Advanced and the upcoming LTE Release 13 promise many new and exciting options for operators, particularly when it comes to M2M and

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IoT. This panel from FierceWireless will look at the various solutions available to operators as they prepare their networks for the future. Mike Dano, Editor-in-Chief, Telecom Group, FierceMarkets - moderator Dan Boyette, VP of Wireless Services, GCI Glenn Laxdal, CTO & Head of Strategy for North America, Ericsson Michael Murphy, Global 5G Head of Technology, Nokia Steve Sharkey, VP, Government Affairs, Technology and Engineering Policy, T-Mobile US 9:45am – 10:45am

Seminar 1: Small Cell Forum Update and Architecture,

Planning, and Installation for Indoor Small Cells Sponsored by Small Cell Forum and SpiderCloud Small Cell Forum Update: Enterprise Release refresh discussion of 2016 information, December 2015 Crossing the Chasm report, and February 2016 Enterprise vertical markets survey Architecture, Planning, and Installation for Indoor Small Cells: For operators who are seeing signal reductions in remodeling and new construction due to energy efficient materials preventing RF from penetrating the building, indoor small cells move the signal source from “outside -> in” to “inside” in order to meet the service expectations of subscribers. This seminar is targeted to provide a practical introduction to indoor small cells that includes overall fit in the network architecture, backhaul, fronthaul, RF planning, deployment, and operations lifecycle. Questions during the seminar are encouraged as we want to have a real discussion about solving real problems. LTE in Rural America member operators are encouraged to join us. Andy Germano, Vice President, Small Cell Forum Art King, Director of Enterprise Services & Technologies, SpiderCloud Wireless 9:45am – 10:45am

Seminar 2: NEPA: Tribal Consultation Processes and Trends Sponsored by White Buffalo Environmental

Tribal consultations per the Section 106 Review process can be complex and confusing. This seminar will walk through the policies and procedures in the tribal review process, and discuss current tribal consultation trends. Steve McFarlin, President, White Buffalo Environmental, Inc. 9:45am – 10:45am

Seminar 3: How to Use App-Based Customer Experience

Management to Gain a Competitive Edge Sponsored by P3 Communications Just as “the climate” gives you an undifferentiated picture of your local weather, wireless network quality is subject to local and variable conditions. The large national carriers may claim 3

to have the best, largest, strongest or fastest networks, but this doesn’t paint an accurate picture of the individual customer experience. There are many ways to measure your customer’s experience but the most powerful, versatile and holistic approach is to assess service quality and customer experience where it is generated – at the user level. Join us to learn about a new approach to customer experience management that can build customer loyalty based on proven local service quality. Key topics will include: •

Why size doesn’t matter

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Using app-based monitoring for Individual customer experience measurement and service level reporting

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Optimizing enterprise networks to gain a competitive advantage

Peter Seidenberg, Managing Director & co-Founder, P3 Group Dirk Bernhardt, CEO, P3 communications Inc. 9:45am – 10:45am

Seminar 4: The Evolution of Video Distribution: What Wireless

Carriers Should Be Thinking About Sponsored by Hogan Lovells Video distribution is rapidly evolving, as consumers are watching increasing amounts of streaming video over the Internet, including on their mobile devices and tablets. Wireless carriers and video providers are beginning to experiment with novel services to cater to their customers’ demands. This panel will discuss some of the innovative mobile video services that are beginning to hit the market, and learn about commercial and regulatory issues that wireless carriers should be considering when offering streaming video services. Michele Farquar, Partner, Hogan Lovells US LLP - moderator Sarah Bond, SVP, Corporate Strategy and Development, T-Mobile US Steve Campione, COO & CFO, RFD-TV Hadass Kogan, Corporate Counsel, DISH Alexi Maltas, Partner, Hogan Lovells US LLP 9:45am – 10:45am

Seminar 5 Sponsored by ZTE USA

9:45am – 10:45am

Speed Networking Coffee Event Sponsored by Mitel

11:00am – 11:50am

Keynote Session: CTO Roundtable

Hear directly from these top executives on the most critical obstacles in their company’s network deployment scenarios. Learn the value of leveraging your network and how networks 4

will connect and interconnect in the 4G and 5G world. How will new technologies including LTE-U, LAA and Wi-Fi be integrated? Don’t miss this dynamic and informative discussion! Sue Marek, VP of Content, SDxCentral - moderator Jay Bluhm, VP of Network Planning, Sprint Ken Borner, VP of Engineering and Network Operations, Atlantic Tele-Network Stephen Bye, CTO, C Spire Joseph Hanley, SVP – Technology, Services and Strategy, TDS/U.S. Cellular Henry Hayter, Senior Director, Network and Mobility, TNS 12:00pm – 6:00pm

Exhibit Hall Open Lunch sponsored by Interop Technologies and Reliance

Communications 12:00pm – 6:00pm

IoT Connection Zone Open (Exhibit Hall) Produced by 151 Advisors

Stop by the IoT Connection Zone to hear case studies directly related to a wide variety of IoT products. Come grab a seat and learn about the many facets of IoT including agriculture, fitness, connected home, fleet and asset tracking, and more! 1:00pm – 5:00pm

The State of the US MVNO Market 2016: An MVNO Seminar Presented by The Besen Group

The MVNO seminar will provide a comprehensive view of the US MVNO market in 2016 with different mobile wholesale business models, wholesale costs and wholesale margin analysis for AT&T, Sprint, T-Mobile, and Verizon Wireless. The MVNO seminar will review how to develop successful MVNO go-to-market strategy and thorough MVNO business case with actual market based assumptions. The seminar will also include current and potential MVNO case studies from Comcast, Google, Tracfone and Vodafone Americas. Agenda: 1:00pm – 1:10pm

Welcome Remarks

Steven K. Berry, President & CEO, CCA

1:10pm – 1:30pm

Data & Device Hubs

Brad Blankey, SVP, Industry Development,

CCA 1:30pm – 2:30pm

US MVNO Market Overview Alex Besen, CEO, The Besen Group

2:30pm – 3:00pm

Sprint Wholesale Services

3:00pm – 3:30pm

Ting Marketing Strategy

Scott Kalinoski, VP, Wholesale, Sprint Michael Goldstein, VP, Marketing,

Ting 3:30pm – 4:00pm

US IoT Market Overview

Dan McDuffie, Principal, IoT Strategies 5



4:00pm – 5:00pm

US MVNO Case Studies

1:30pm – 4:30pm

Alex Besen, CEO, The Besen Group

Customer Experience Management (CEM): The Newest

Approach to Increase Customer Loyalty and Profitability for Mobile Operators and Vendors Produced by Telecom Training Corporation The Customer Experience is the single most important aspect in achieving success for companies across all industries. Customer Experience Management (CEM) is a relatively new strategy to increase customer loyalty and profitability. It is a qualitatively different concept than customer engagement, customer satisfaction (CSAT), and Customer Relationship Management (CRM). This Day One afternoon session will use a variety of interactive activities to focus on key aspects of CEM and Net Promoter Score (NPS) as they relate to mobile operators and vendors. We will discuss why loyalty is more important than ever before in the wireless industry, why wireless providers lose customers, and how they can retain them by improving the Customer Experience. We will address why mobile operators have some of the lowest NPS scores of any industry and what can be done to improve results.

Melissa Harris, CEO, Telecom Training Corporation 2:30pm – 3:30pm

Seminar 6: Solutions to Meet the FCC’s Reporting Mandate

for 9-1-1 Location Accuracy Sponsored by West Safety Services As mobile phones rapidly replace wireline phones, locating your subscribers in real-life emergencies is a growing challenge. In 2017, location performance will become a key element of a carrier’s responsibility to the FCC. The Fourth Report and Order calls for increased location accuracy of 9-1-1 calls, requiring carriers to report on their network’s location performance using live 9-1-1 call data. Join John Martyn, Systems Architect at West Safety Services, to learn how the FCC’s regulations impact your operations, and how West’s Location Performance Management (LPM) solution provides you with precise 9-1-1 location performance data to fully comply with FCC standards. John Martyn, Systems Architect, West Safety Services 2:30pm – 3:30pm

Seminar 7: Applications Are Driving the Mobile Ecosystem.

Dealing With Mobile Security Threats at the Application Layer Sponsored by Palo Alto Networks Mobile Operators are investing heavily to deliver application based services in order to move beyond simple voice and data, and move up the customer value chain. The traditional layer 3 6

and layer 4 approaches to security in place today do not provide the visibility, control and protection Mobile Operators need to secure their infrastructure, services, applications and customers. Join us for an interactive session where we will discuss the challenges and approaches needed to elevate security into the application and services layer. Leonid Burakovsky, Senior Director of Mobile Security, Service Providers in Product Management, Palo Alto Networks 2:30pm – 3:30pm

Seminar 8: Are You Afraid of The Dark? Start Using Modern Power

Solutions to Backup Your Modern Network Sponsored by Altergy Today, 47% of households rely solely on wireless communications while the power grid endures more blackouts than any other developed nation. The U.S. grid, considered the ‘largest machine in the world’ and valued at over $876 Billion, actually loses power 285% more often today than in 1984. With our relentless march towards IoT, our consumption of power continues to grow exponentially and the wireless industry must find viable power solutions for their growing demand and protect themselves from the increasing capriciousness of the grid. The grid of the future will not cure power outages, it is designed to mitigate them, so backup power remains critical. New technologies for backup power will be discussed, with an emphasis on hydrogen fuel cell power generation. Michael Balter, VP of Sales and New Business Development, Altergy 2:30pm – 3:30pm

Seminar 9: Carrier-Class Wi-Fi is an Important New Tool for

Mobile Operators and 4G LTE Networks Sponsored by SKSpruce Technologies, Inc. The mobile operator’s network challenge is to significantly increase wireless coverage in dense public locations and at the same time expand high-speed capacity many times over to meet user expectations. According to wireless infrastructure analyst firm Maravedis-Rethink, “Looking ahead to 2020, the next wave of change for mobile operators includes the role that Wi-Fi will play in shaping 5G.” Wi-Fi with the 802.11ac standard has become an important bridge to 5G. Learn why extension of coverage and increased capacity offered by Wi-Fi, backhauled by optical fiber or LTE, is the most cost-effective way to solve today’s network challenges. The presentation will include a case study of one of the largest integrated Wi-Fi/cellular systems in the world, by global carrier SoftBank with more than 470,000 access points in greater Tokyo and serving more than 32 million subscribers in Japan. Steven Toteda, President, SKSpruce Technologies, Inc. 2:30pm – 3:30pm

Seminar 10: VoLTE Reality Check: How Long Will Your Legacy

Network Need to Live 7

Sponsored by Sonus Voice over LTE (VoLTE) has the fastest technology adoption of all wireless technologies, yet only 28% of wireless subscribers are expected to be using VoLTE by 2020. Many companies are viewing VoLTE as something they will migrate to over time. However, there are some areas that business executives and IT managers need to consider. Can your Signaling System 7 (SS7) legacy network survive beyond 2025 or 2030? Is your SS7 infrastructure ready for Network Functions Virtualization? It is important for service providers to have a solid game plan that protects their existing investment, minimizes disruption to the existing network, and provides the ability to migrate to VoLTE at their own pace. Bill Welch, Senior Product Manager, Sonus 3:45pm – 4:00pm

Associate Member Meeting (CCA Booth in the Exhibit Hall)

4:00pm – 6:00pm

Exhibit Hall Happy Hour

Network with fellow attendees and exhibitors during the Exhibit Hall Happy Hour. Beverages and light hors d’oeuvres will be served. 6:00pm – 8:00pm

Competitive Women in Wireless Happy Hour

Come mix and mingle with leading ladies in the competitive wireless ecosystem. It’s a great way to connect, share ideas and get to know others in the industry. Sponsored by gen-E, IBM, Syniverse, T-Mobile US, TwinLogic Strategies and West Safety Services

Thursday, April 14 8:00am – 5:30pm

Registration Open

8:15am – 9:00am

Continental Breakfast Sponsored in part by: Telecommunications Law Professionals

PLLC 9:00am – 9:10am

Welcome Remarks Steven K. Berry, President & CEO, CCA

9:10am – 9:30am

Keynote Remarks by TJ Kennedy, President, FirstNet

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FirstNet President TJ Kennedy will provide an update on the progress of FirstNet including state consultations and the vision of the Request for Proposal (RFP). 9:30am – 10:15am

Keynote Session: The State of the Industry through the Eyes

of Leading Innovators With the explosion of the Internet of Things and the 600 MHz incentive auction in full swing, it has already been an exciting year. But how can competitive carriers channel this excitement and take advantage of new opportunities and challenges? During this keynote session, leading industry innovators will share their thoughts on managing and building effective heterogeneous networks, what to expect after the incentive auction and what lies ahead for the future of the industry. They will help answer questions including: How will carriers meet video, IoT and consumer demand? What new technologies, software, virtualized network elements and new strategies will be deployed to stay competitive? Jason Marcheck, Research Director, Current Analysis - moderator Stephen Bye, CTO, C Spire Tamara Casey, CTO, Ligado Networks Glenn Laxdal, CTO & Head of Strategy for North America, Ericsson Dr. Mohamed Madkour, VP of Marketing, Huawei Wireless Network Product Line 10:15am – 10:30am

Excellence in Marketing Awards Presentation

Each year, CCA recognizes carrier and associate members for Excellence in Marketing! Winners will be announced following the Thursday keynote presentations, and all entries will be on display at the show. Awards will be presented to one carrier and one associate in each of the following categories: TV Commercials, Radio Spots, Printed Materials, Print Advertising, and Digital Advertising. 10:45am – 11:45am

Session 101: Revenue Opportunities in IoT (Internet of Things

Track) IOT (Internet of Things) is creating a lot of excitement and is expected to touch our lives in almost every way, not to mention our networks. This session will cover specific services and strategies carriers can take advantage of to generate much needed revenue. Hear directly from experts who have successfully implemented services and strategies. Michael Kennedy, Director of Innovation, Carolina West Wireless - moderator Nic Beining, Sr. Product Manager – Plans & Features, Cellcom Sarah Bond, SVP Corporate Strategy & Development, T-Mobile US Redg Snodgrass, CEO and Co-Founder, Wearable IOT World

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10:45am – 11:45am

Session 102: Back Office Transformation for Next Gen

Services: If you can’t bill it, don’t build it (Business Development Track) If you can’t bill it, don’t build it. Supporting next generation services requires new capabilities in provisioning and billing, which results in changes to your current OSS and BSS systems. In this session we will focus on next generation business models and how to prepare your network to support them. Nathan Robbins, Head of Business Development, OSS/BSS, Ericsson North America Joel Urano, CEO, Capstone Wireless Charles Watson, Director, Technical Infrastructure, C Spire 10:45am – 11:45am

Session 103: Moving to all IP Networks: the Challenges and

Opportunities for CCA Operators (Technical Track) Speakers will touch on IP Network opportunities including VoLTE, HD Voice, IMS core, and WiFi. The panel of speakers will also address associated challenges such as internetworking, internet security, data capacity, the shift in technologies and ensuring your team is trained to support. John Martyn, Systems Architect, West Safety Services – moderator Kevin Kleinsmith, Director of Engineering, Union Wireless John Myhre, VP, Wireless Technology, GCI Arthur Toy, Product Manager, Interop Technologies Jack Kozik, CTO, Director Network Services Architecture, Americas Region, Nokia 10:45am – 11:45am

Session 104: How to Market to Stay Relevant: Staying Above

the Noise (Marketing/Customer Service Track) In an increasingly aggressive mobile industry, rural and regional carriers need to find ways to remain competitive. Carriers need to develop a game plan to know when and how to respond to offers in the marketplace and make their marketing and advertising dollars go further. Join this session to hear about smart strategies for staying in the game but above the fray. Nicole Edgington, Commercial Director, Cellular One of NE Arizona Georgia Lacy, President, GEO & Associates Theodore Serrano, VP, GEO & Associates 10:45am – 11:45am

Session 105: Hot Topics on the Hill (Policy Track)

The second session of the 114th Congress is well underway, and the remaining legislative days will be a race to accomplish legislative initiatives before the November elections. Hot topics include infrastructure deployment, licensed and unlicensed spectrum, and oversight of the 10

FCC. Panelists will provide an update on the current political landscape and issues Congress is focused on that impact carriers and the wireless industry. Tim Donovan, SVP of Legislative Affairs, CCA Brian Hendricks, Head of Policy and Government Relations, North America and Latin America, Nokia Grant Spellmeyer, VP, Federal Affairs and Public Policy, U.S. Cellular Chani Wiggins, TwinLogic Strategies 12:00pm – 2:00pm

Exhibit Hall Open (Lunch) Lunch sponsored by Ligado Networks

1:00pm – 3:15pm

CCA Board of Director’s Meeting

2:15pm – 3:15pm

Session 201: Implementing and Supporting IoT Applications

(Internet of Things Track) This session will highlight the specific considerations and planning required to make your IOT business successful. Hear from experts on ways to ensure you have a system in place to sell and support your IOT solutions and services. Carl Drueckhammer, Director, Wireless Architecture, Inteliquent - moderator Nicholas Aldi, CFO & COO, Telispire Bill Molesworth, VP Sales, ORBCOMM Tom Rose, Director, Business Development, Enterprise, KORE 2:15pm – 3:15pm

Session 202: Balancing Investments for the Future: Preparing

for the Data Tsunami (Business Development Track) Technology is ever-evolving and data consumption is rising at incredible rates. Carriers must have a plan for evolution to support increase in demand. Can optimizing your 4G network support the necessary applications and services or will you be forced to move to 5G? If 5G is required, when does it make sense to overlay? 2:15pm – 3:15pm

Session 202: Balancing Investments for the Future: Preparing for

the Data Tsunami (Business Development Track) – Steve Ballard, Bill Poellmitz, Cliff Pumphrey Technology is ever-evolving and data consumption is rising at incredible rates. Carriers must have a plan for evolution to support increase in demand. Can optimizing your 4G network support the necessary applications and services or will you be forced to move to 5G? If 5G is required, when does it make sense to overlay? Michael Chard, Senior Director, Business Development, Qualcomm 11

Rajeev Chopra, Wireless CTO, US Majors Telco Accounts, Nokia Tom Peters, Senior Advisor, Hogan Lovells US LLP GS Sickand, VP and CTO, Customer Unit Regional Carriers, Industry & Society, Ericsson 2:15pm – 3:15pm

Session 203: Network Optimization/Het Net/Small Cells

(Technical Track) This session will explore best practices for designing, specifying and deploying heterogeneous networks. Factors considered will include coverage, capacity, backhaul and economics. Bill Poellmitz, President & CEO, ClearSky Technologies, Inc. - moderator Bassam Harb, Sr. Director, HetNet Solutions Architecture and Deployment Services, Nokia Alberto Rubio, VP, Professional Services, ClearSky Technologies, Inc. Fred TerHaar, Ericsson 2:15pm – 3:15pm

Session 204: Empowering Your Brand and Digital Presence

(Marketing/Customer Service Track) Ensuring consistency of your brand messaging and engagement throughout your entire organization to increase customer loyalty and market recognition is crucial in today’s competitive mobile landscape. In this session, learn how to empower your brand from carrier and industry experts. Corrina Hudsonpillar, Marketing & Public Relations Supervisor, Nex-Tech Wireless - moderator Melissa Harris, CEO, Telecom Training Corporation Dori Pitzner, VP Marketing, Limitless Mobile, LLC Eric Stachowski, President, iQmetrix USA 2:15pm – 3:15pm

Session 205: Policy Challenges of 5G (Policy Track)

The Commission recently proposed new rules to cultivate emerging next-generation technologies, such as 5G service, that have the potential to benefit consumer, businesses, and the U.S. economy. This panel will explore the potential benefits of 5G, and other factors the FCC should consider in deciding whether to allocate a frequency band for 5G. Relatedly, panelists will discuss possible licensing methods for the proposed frequency allocations, such as licensed and unlicensed operations. The session will also consider what infrastructure and backhaul will be utilized and needed to support this type of next-generation mobile service. Dan Meyer, Editor-in-Chief, RCR Wireless News – moderator Michael Amend, Senior Director, Corporate Development, T-Mobile US Jessica Gyllstrom, Attorney, Telecommunications Law Professionals PLLC Brian Hendricks, Head of Policy and Government Relations, North America and Latin America, Nokia 12

John Kuzin, Senior Director & Regulatory Counsel, Qualcomm Johanna Thomas, Wireless Advisor to Commissioner Jessica Rosenworcel, FCC 3:15pm – 3:30pm

Break

3:30pm –4:30pm

Session 301: IoT Readiness: Network Implications, Limitations

and Management (IOT Track) This session will highlight the challenges and options to support the proliferation of devices and expectations of traffic levels. Rakesh Kushwaha, Head – IoT Security Platform, Nokia GS Sickand, VP and CTO, Customer Unit Regional Carriers, Industry & Society, Ericsson 3:30pm – 4:30pm

Session 302: Adapting to the Trends in Subscriber Device

Ownership and Financing (Business Development Track) Once the mainstay of postpaid subscriber acquisition, the 2-year contract/subsidy model is rapidly being replaced by alternative ownership and purchasing models including installment billing and leasing. In addition to transforming how carriers compete and sell services, these new financial models have far reaching implications for the carrier account and balance sheet. Carriers need to develop plans and processes to manage these new purchase options. Mike Fleming, Director of Strategic Development, Conversa Solutions – moderator Brian Sipe, VP, Vertex Wireless William Thomas, Director of Customer Lifecycle, iWireless 3:30pm – 4:30pm

Session 303: Wireless Wi-Fi Convergence (Technical

Track) Addressing the challenges of exponentially growing demand for data requires utilizing resources more effectively. Explore the benefits of seamlessly combining Wi-Fi, LTE and unlicensed spectrum usage to deliver the best customer experience and optimize your networks. Howard Sears, VP of Sales and Business Development, Tecore Networks - moderator John Hoadley, VP of Products, Taqua Mitchell Jordan, RF Design Engineering, C Spire Subramanian Vasudevan, Director, Advanced Performance, Wireless CTO, Nokia 3:30pm – 4:30pm

Session 304: Beat the Competition with Metrics

(Marketing/Customer Service Track)

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Our customers are more empowered than ever before and are influenced by new iconic handsets and promotions on a daily basis from the national carriers. What encourages a customer to remain loyal or drives them away? This session will explore tools and small market strategies to answer these questions, and how metrics and analytics will help the carrier gain a competitive advantage in the marketplace. Michael Kennedy, Director of Innovation, Carolina West Wireless - moderator Kelly Rein, Head of Marketing, Cellular One Judy Rogers, VP of Client Services, Comlinkdata 3:30pm – 4:30pm

Session 305: Finishing the Job in Rural America (Policy Track)

It has been six years since the creation of the National Broadband Plan, which set forth initiatives to stimulate economic growth, spur job creation, and boost America’s capabilities, including reforms to ensure that robust affordable voice and broadband service are available to Americans throughout the nation. At this session, you will hear a discussion of policy initiatives made at the Federal Communications Commission, on the Hill, and within the Administration, to make these priorities a reality. Specific topics will include a discussion of the most recent Broadband Opportunity Council Report, emerging state broadband initiatives, and Universal Service Fund reform. 3:30pm – 3:40pm – Remarks by Jon Wilkins, Bureau Chief, Wireless Telecommunications Bureau, FCC Paul Kirby, Senior Editor, TR Daily – moderator Mark DeFalco, Telecommunications Initiative Manager, Appalachian Regional Commission Jim Schlichting, Senior Deputy Bureau Chief, Wireless Telecommunications Bureau, FCC Julie Veach, Partner, Harris, Wiltshire & Grannis LLP 4:30pm – 6:30pm

Network with Nashville Reception (Exhibit Hall)

6:30pm – 8:30pm

Exhibitor Move-out

Friday, April 15 8:00am

- 10:00am

Carriers’ Farewell Networking Breakfast (Renaissance

Hotel) Stop by our casual farewell breakfast on your way out of town. Grab some coffee and a bite to eat and take one last opportunity to network with colleagues, carriers and CCA staff in a relaxed, informal atmosphere.

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Sponsored by: Chat Mobility, GCI, Northwest Missouri Cellular, iWireless, Appalachian Wireless, nTelos Wireless, Carolina West Wireless, Thumb Cellular, Bluegrass Cellular, Cellular One, DISH Network, Velleros

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