CASUAL LEASING AND BRANDING OPPORTUNITIES AT HIGHPOINT 2016
INTRO TO HIGHPOINT Highpoint Shopping Centre is one of Australia’s largest super regional shopping centres, strategically located north-west of Melbourne and only 8km from the CBD. Highpoint Shopping Centre’s expansive geographic draw sees it command one of the largest trade areas in Australia estimated at over 1.2 million people.¹ The north- west of Melbourne, where Highpoint Shopping Centre is located is a highly dynamic region which has undergone an extensive transformation over the past decade, and is touted as one of Australia’s growth hotspots.² With a diverse customer base, Highpoint Shopping Centre attracts customers from nearby suburbs such as Essendon, Moonee Ponds, Flemington, Kensington and Yarraville, plus suburbs further afield such as Caroline Springs, Sunbury and Werribee. The typical Highpoint Shopping Centre customer is female, Australian born, 38 years old, living in a family household, is the main grocery shopper and is employed.
Featuring major retailers such as David Jones, Myer, Target, Big W, Woolworths and Hoyts, Highpoint Shopping Centre currently comprises approximately 500 specialty tenancies over three levels. With a recently completed $300 million dollar expansion commencing in 2010 and opening in 2013, Highpoint Shopping Centre is home to the West’s first David Jones, plus international brands such as Topshop, Zara, Zara Home, Chanel Fragrance & Beauty and Dior Perfumes Beauty Boutique plus Premium Australian Stores such as Sass and Bide, Calibre and Mecca. With a strong focus on fashion and lifestyle, complimented by a large fresh food precinct, Highpoint Shopping Centre’s annual traffic is in excess of 16.5 million and with over 7000 car parks, many serviced by car park assist to ensure convenience and ease, Highpoint is one of Australia’s premier shopping destinations. ¹ Location IQ, Trade Area Analysis, July 2014. ² KPMG Property and Demographic Advisory; Based on Australian bureau of Statistics data, September 2010.
CASUAL LEASING Highpoint Shopping Centre has 21 casual leasing sites that provide clients with the opportunity to reach our customer’s through their position within the mall. Each site is located in a variety of precincts over levels 2 and 3, with each site having access to power. Casual leasing periods can range from weekly through to 6-12 month bookings. All dimensions and prices are provided in the table on the following page. Highpoint Shopping Centre can provide casual leasing furniture to those clients who require merchandising and display assistance. All tenants utilising the Highpoint Shopping Centre furniture must attach professionally printed signage which fits the dimensions of the furniture.
At Highpoint Shopping Centre, exceptional presentation standards are expected from all tenants within the centre, therefore it is a requirement that all casual leasing tenants provide images of their display and set up prior to bookings being confirmed. This ensures centre guidelines and presentation standards are upheld, and all set ups for casual leasing are seamless. Highpoint Shopping Centre also requires all tenants within the Centre provide proof of their public liability insurance, which must cover you at Highpoint Shopping Centre to the value of $20 million.
LARGE TABLE 820mm
80
m
0m
150
0m
m
SHELVES BACK 1400mm
FRONT
80
0m
m
m
0m
160
CASH & WRAP BACK 1400mm 900mm
145 0
mm
mm
FRONT
0 85
INFORMATION COUNTER 960mm
m
0m
166
SITE INFORMATION All rates are per week + GST SITE
LEVEL
DIMENSIONS
GRADING FROM
SITE
LEVEL
DIMENSIONS
GRADING
FROM
1
3
2.5m x 3m
A+
$3300 + GST
12
3
2.5m x 3m
C
Community
2
3
4m x 2m
B
$2200 + GST
13
2
2.5m x 3m
B
$2200 + GST
3
3
3m x 2m
A
$3000 + GST
14
2
2.5m x 4m
B
$2200 + GST
4
3
3m x 3m
A
$3000 + GST
15
2
2.5m x 5m
B
$2200 + GST
5
3
3m x 3m
A
$3000 + GST
15A
2
2.5m x 3m
B
$2200 + GST
6
3
3m x 3m
A
$3000 + GST
16
2
3m x 2m
B
$2200 + GST
7
3
3m x 3m
A
$3000 + GST
16A
2
4m x 2m
B
$2200 + GST
8
3
3m x 3m
A
$3000 + GST
17
2
4m x 2m
B
$2200 + GST
9
3
3m x 3m
A
$3000 + GST
18
2
2.5m x 3m
A
$3000 + GST
10
3
5m x 2.5m
A
$3000 + GST
19
2
2.5m x 3m
A
$3000 + GST
11
3
2.5m x 3m
C
$1500 + GST
20
1
8m x 8m
Centre Crt
POA
MM1 2
3m x 3m
A
POA
MM3 2 Banana Republic
GAP
International Brand
Saba
Anton
DAVID JONES
Sportscraft
MM2 2
Seafolly
7
International Top Shop
Aesop
Nespresso
AG Veronika Maine
Lulu Lemon
Peter Alexander
Mo ct
K1
Chanel
4 5 6
Oroton
Max & Co
Portmans
8
9 10
Mimco Oxford
3547
Zara
Kookai
Country Road
3545
Sushi Sushi Izakaya
GSM World
Brown Gouge
Oroton
Grill’d Healthy Burgers
Globalize
Octane
Hi Touch Mobile
Hype DC
Giordano
HOYTS
Bubble Cup
Playtime
STA Travel
Duchess
Edge Clothing
Dangerfield
Platypus Shoes
Gasp
Glue
Fast Times Skateboarding
Gem City
Crumpler
Coco Blue
Lonsdale
Hairhouse Warehouse
Odyssey Nails
Besame Hair
Base 9 Tattoos
Ozmosis
High Speed Internet
JB HI-FI
Chocolateria San Churro
ENTRY
Gloria Jeans Coffee
20
Perri’s Hair
Riot Art and Craft
Baggage Boutique Superstars & Legends
Diamond Nails Luke’s Eatery Aussie Cuts & Sox Colour
Lincraft Y
TR
@Luxe
Taste DLite
Salt & Pepper
Bakers Delight
18
KFC Muffin Break
Tung Tung $2 Paradise Gifts Of Elegance
Australia Post
RACV
Medibank Private
HBA ENTRY
MYER
19
Sox Galore
Fonetastic
ph All on es
Casa Living Gas
Telechoice
Hair Booth
Forcast
Ladino
Aussie Disposals
Picture A Print
ANZ Bank
What’s A Name
Temt
Medicare
Millers
Aus Luggage
Suji Kim
Sunset Jewellers
Hollywood Nails
Salera’s Jewellmasters
Games World
Spendless Shoes
Sportsgirl
16
BEST & LESS
Deoborah K
Payless Shoes
Devoncci
Baby Planet
Home & Beyond
Manchester Collection
The AFL Store
Good House Keeping
15A 15 14 13
LEVEL 2 LEVEL 2
Eloquence Homewares Blink Optical Max Therapy
Foxtel
Godfrey’s
Charlie & Me
Lowes
Endless Touch Massage
The Face Shop
Essential Beauty
Cocolatte
Valley Girl
Hipster
Supre
Lolitta
Diva
Country Road
Turbo Café
ENTRY
REBEL SPORT
Coffee Club
Loading Dock
Salsas
Howard’s Storage World
NYS
Gumboots
Urban Angel
Fancy Fillings
ENTRY
Jo Mercer
Mathers
Mega Perfume
GNC
Ripe Maternity
Factorie
Clue Accessories
Tightrope
Bras N Things
Wittner
3 Phones
Tele choice
Priceline
Yum Churro
Pumpkin Patch
Hokka Hokka
HARRIS SCARFE
Loading Dock
Master Vision
Dusk
Inglot
2054
Rivers
THE REJECT SHOP
Virgin Mobile Victorian Diamond Traders
Rhubarb
ANZ Bank
2582 Games World
T2
House
Build-A-Bear Workshop
Anustralian Geographic
Jay Jay’s Adairs
Mrs Field’s Cookies
That’s Hot Gifts & Collectables
Specsavers
Price Attack
Giftology House
Supanews
Crazy John’s
Cotton On Kids
Happy Lab
Lush
Matchbox
EB Games
Watch & Jewellery Solutions
Su bw ay
Max Therapy
Footlocker
ABC Shop
Ishka
2572
Chef King
16A
Pet’s Paradise
Riot Art and Craft Daiso
ENTRY
Escape Travel Tuk Tuk Thai
Wild Cards
QBD Books
Elle’s Ice Cream
17
Ollie’s Place Kidswear The Kidstore
0207
Provincial Home Living
WOOLWORTHS WOOLWORTHS
Forever New
Hart & Heim Zen 5
Ted’s Cameras
Go Vita
Pure Baby Shoes N Socks
Traveller
GAP
Point Zero
Babyco
Adairs Kid
MM1
MacPac
General Pants
Yes It’s Fresh Deli
Bankwest
Vans
Adidas
Yahweh Asian Grocery
Florist
Mazen Bali
Sweet Box
2573
2562
The Outdoor Furniture Specialists
Loading Dock
Aunt Lil’s
Mozi
2531
Bonds Running Bare
Note: Loading applied to school holidays and key retail periods (Valentines Day, Mothers Day, Easter and Christmas)
Jasper Coffee
Bed Bath N Table
Shubar Crocs Speedo
Universal Store
Wheel & Barrow
Salt & Pepper
Urban Home Republic
Laura Ashley
Salera’s Cosmetics
Crabtree
Michael Hill Jewellers
MM2&3
Fashion
Airflex
CK Watches & Jewellery
Oakley Helly Hanson
Melbourne Fresh Meats
Cacao
Swatch
Vanilla Patisserie Bread Top Fish Pier
Max Brenner
Bella Skin Health Clinic Statewide Sewing Centre
Sushi Sushi
Petra Hair Care
FITNESS FIRST
Fruit Fair
Pie Face
MegaSun Tanning Studio
Elite Fitness Equipment
TARGET
Creatures Of Habit
John’s Nuts
Fresh @ Highpoint Fruit & Veg
Games Workshop
ENTRY
DAVID JONES
Feeling Fruity Sumo Salad Juice Co.
Video Ezy
Zhongs Massage
Go Vita
Starshots Glamour Photography
EN
Le Desire
Cardeaux
My Chemist
Each site is identifiable through power to the floor and tactiles illustrating the dimensions.
Happy Days Diner Nando’s
Value Health
Mossimo
Guess
Bardot
11 12
ENTRY
La Porchetta
ENTRY Guzman Y Gomez
Six Accessories
Kathmandu
LEVEL 3
Gelare Highpoint Taverner
Dia Ora Jewellers
Ferguson Plare
Collette
Frangrance Shop 1001 Optical
Lorna Jane
Typo
Tony Bianco
Colnnor Man To Man
Swarovski
The Athlete’s Foot
My Size
Loading Dock
Seared Seafood and Steak
LEVEL 1
Muffin Break
7329 Storm
Gametraders
MYER
The Pancake Parlour
McD on ald ’s
Westpac
Witchery
Fancy Fish Oporto
Sweet Explosion
Mouche
Planet Chocolate
Victoria Station
Tilkah
Jeans West
Zamel’s Jewellers
ENTRY
ENTRY
Jeep
Suzanne Grae
Windsor Smith
Williams The Shoemen
Politix
Hush Puppies The Body Shop
Novo
Betts
Biblos
Salera’s Jewell masters
Jetty Surf
Bank of Melbourne
Bossini
My Tuscany
Tarocash
Roger David 3 Phones
Kikki-K Menz Club
Strand bags
Sportsco
Glassons
ME Bank
Esprit
Maggie T
Cotton On Body Equip
Roger David
La Senza
Bevilles
Prouds
City Chic
National Australia Bank
Veronika Maine
Junbo
Spice Box
The Chocolate Box
J2K
Boost Juice
Cobbler Plus
7324 Sunglass Hut
Flight Centre
French Connection
G-Star Raw
New Zealand Natural
Student Flights
Jacqui E
Loading Dock
Pandora
Events
Commonwealth Bank
Alter It
Lorenz YD
Healthy Habits Ali Baba
Smiggle
Tree of Life
Anthony’s Hair & Beauty
Bed Bath N Table
L’Occitane
Dotti
Optus World
Diana Ferrari
Napoleon Perdis
Nine West
3
Watchworks
Betts Kids
Review
Gloria Jean’s Coffee
Prive Salon
REBEL SPORT
Pulse Pharmacy
Degani Just Cuts
Metalicus
Decjuba
1
Angus & Coote Mimco
T-Life
Cue
Sunglass Hut
RDX
Just Jeans
Trenery
Sussan
JAG
OPSM Express
Evita
Bardot Magnolia Silver Jewellery
Café Vita Peter Jackson
Blue Illusion
Jurlique
Nine West
Mocha
Just Jeans
Aquila
Sass & Bide
Zu
Lolitta
Bellechasse
Mecca
Portmans
Alannah Hill
Laksa KFC Subway King Obento Spuntino
ENTRY Shaver Shop
2
David Lawrence
Cotton On
Oscar Oscar Review
Groom Spa
DICK SMITH
Seed Gorman
Calibre
Seduce
Saxony
Aquila Outfit
BIG W
H&R Block Hair Afrique
Vince Camuto
Hamilton’s
Mi Piaci
Bardot Junior
TOYS R US
3546
Armani Exchange
Marcs
BRANDING OPPORTUNITIES HIGHPOINT SHOPPING CENTRE OFFERS NUMEROUS BRANDING OPPORTUNITIES INCLUDING BOTH EXTERNAL AND INTERNAL SIGNAGE.
LARGE FORMAT BANNERS
CENTRE COURT BRAND EXPERIENCE ACTIVATIONS
Hanging Banners located within our high profile voids, offer brands the chance to reach customers through large format advertising. Both retailers within Highpoint Shopping Centre and external brands have utilised the large format hanging banners to communicate their presence within the centre or targeted offerings to our customers.
The Centre Court at Highpoint Shopping Centre features a large, fully functioning stage, green room and 8m x 8m floor space and is an ideal area to launch your product, interact with customers and offer hands on trials. With a void above the Centre Court, this is the only space within Highpoint Shopping Centre where all three levels connect, plus there is plenty of surrounding space within the Centre for customers to watch from afar, or for those keen to be part of the action down on Level 1. With signage opportunities surrounding the stage, the Centre Court has been home to a plethora of exciting and innovative activations.
FLOOR DECALS Decals are a cost effective tool to communicate your location, current offer or specific event to customers. Located on the floor of Highpoint Shopping Centre, they can be utilised to increase awareness and drive traffic to your store.
FOOD COURT ADVERTISING Food court advertising with table top signage is a great way to introduce your brand, location or particular offer at Highpoint Shopping Centre. With two large food courts, located on level 2 and 3, comprising over 1000 seats, table top signage is a low cost option to promote your brand within Highpoint Shopping Centre.
EXTERNAL BILLBOARDS Located on the perimeter of Highpoint Shopping Centre our external billboards offer the opportunity to announce your brand to Highpoint customers.
ROAMING PROMOTIONS For those brands wanting to offer customers vouchers or product samples without the commitment to a full week's lease, roaming promotions are an ideal way to approach customers without being intrusive or invasive. Requiring no furniture or merchandising displays, we request that your staff are uniformed or dressed appropriately to ensure they are identifiable to customers. Both retailers and brands external to Highpoint Shopping Centre have utilised roaming promotions, as it is an effective method to interact and offer promotions to our customers.
CONTACT DETAILS FOR FURTHER INFORMATION REGARDING CASUAL LEASING AT HIGHPOINT OR TO MAKE A BOOKING, PLEASE CONTACT CAITLIN CICERKOVSKI. Caitlin Cicerkovski – Business Development Executive Suite 10, Level 4, 120-200 Rosamond Road, Maribyrnong 3032 Email:
[email protected] Phone: 03 9319 3311 Mobile 0424 147 618 Fax: 03 9318 3046
DISCLAIMER Highpoint Shopping Centre is owned by GPT Funds Management Limited (ABN 74 115 026 545) and Highpoint Shopping Centres Pty Limited (ABN 15 004 557 260) (“The Owners”) and is a GPT managed shopping centre (“The GPT Group”). The GPT Group includes GPT Management Holdings Ltd (ABN 67 113 510 188), GPT Property Management Pty Ltd (ABN 29 116 099 631) and GPT RE Ltd (ABN 27 107 426 504) as responsible entity of the General Property Trust and their subsidiaries and appointed agents. The brochure describes various features of Highpoint current at [June] 2011 (unless otherwise stated). Those features include concept and design elements, layout and use of space, tenancy mix, and the identity or nature of current and prospective tenants. The Owners and The GPT Group and its appointed agents reserve the right to not proceed with or change any of those features at any time. Images used in this document are illustrative only. Before deciding to lease or occupy premises, or making any commitment to do so, intending lessees or occupiers should ensure that they have the most up to date information about the features of Highpoint Shopping Centre. Some information in this brochure has been provided by third parties who are identified in the footnotes to the relevant information. The Owners and The GPT Group do not adopt or endorse any of the information provided by third parties, nor are The Owners and The GPT Group responsible for its truth or accuracy and they are not liable or responsible for any loss, damage or claim of whatever nature suffered or incurred by any person or corporation arising out of the use of this brochure.
