CASE STUDIES | Clothing & Apparel
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WHAT IS KICKFURTHER Kickfurther is a platform where product based businesses can gain access to financing for their inventory needs through the power of individuals while also exposing their business to potential new customers
SKINNY TIE MADNESS Company Details Skinny Tie Madness was created by apparel industry veteran Parth Sharma. Sharma, a skinny tie enthusiast, was frustrated with the lack of options available so he set out to start his own brand of skinny ties with a focus on the breadth of the assortment.
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The Kickfurther community funded Skinny Tie $10,000 to finance 50 new styles of skinny ties including chambray, colorful plaids, subtle stripe patterns, and novelty prints. Sold $7,000 per month through distributions including Jackthreads.com & Birchbox.com
In 2015 Skinny Tie Madness sold over 20,000 ties in the few weeks leading up to Father's Day. They could have sold more but simply didn't have enough inventory. Their second offer funded ties to prepare and meet the large 2016 Father's Day demand.
FIRST OFFER SECOND OFFER 75,000
CAPITAL RAISED
50,000
25,000
0
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NUMBER OF BACKERS 300
200
"Kickfurther has not only provided us with funding but has also exposed our brand to hundreds of new potential customers. Several of the backers have made purchases and have shared our brand story with their friends."
100
0
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SECOND OFFER
THE SHRINE Company Details The Shrine Brand is a lifestyle luggage company based is San Francisco, California. As they expand their collection, The Shrine will offer different types of carry on luggage that will be tech savvy, stylish and of the highest quality in its design and construction. The Shrine does what they love, creating cool products that you never knew you needed.
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The Shrine funded their most popular backpack, the Weekender Sneaker Backpack with their first Kickfurther Offer. "We have decided to issue a smaller offering on Kickfurther to test the platform as a method of financing part of our inventory."
"We had a great experience on our first offer and after an early payback we want to move more of our inventory financing to the Kickfurther community. " Their second offer helped fulfilled major purchase orders for 2016.
FIRST OFFER SECOND OFFER 80,000
CAPITAL RAISED
60,000 40,000 20,000 0
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SECOND OFFER
NUMBER OF BACKERS 200 150
"We have access to other more traditional forms of financing, but we believe that working directly with the community is the future of business."
100 50 0 FIRST OFFER
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GREEN ARBOR Company Details Green Arbor is a cannabis lifestyle brand. Our goal is to remove the stigma that surrounds marijuana use by developing premium apparel and accessories for mature adults. Green Arbor designs apparel with a message for civilized cannabis connoisseurs. The cutand-sew shirts are made of 100% interlock Egyptian cotton, and include a small Stash Pocket inside that makes a nice hiding spot for a few small items.
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Expecting a holiday rush of orders for their tee shirts, Green Arbor Clothing Co. utilized Kickfurther to fund their Fall/Holiday 2015 Signature Collection of premium t-shirts featuring classic designs of popular cannabis strains.
After successfully completing their first Kickfurther offer, Green Arbor Clothing Co. continued to fund their inventory using the platform. They financed their Spring / Summer 2016 Collection with their second Kickfurther Offer.
FIRST OFFER SECOND OFFER 40,000
CAPITAL RAISED
30,000 20,000 10,000 0 FIRST OFFER
SECOND OFFER
NUMBER OF BACKERS 75
50
"We had an awesome holiday season thanks to you guys! ... Thank you all so much for your support, we definitely couldn't have done it without each one of you."
25
0 FIRST OFFER
SECOND OFFER
MI OLA Company Details MI OLA is revolutionizing the swimwear world and makes sexy swimwear that stays on. MI OLA is here to empower women to do more of what they love. Without worry. Starting at the beach. Every woman who's worn a bikini has had a wardrobe malfunction. Bikinis just aren't made to stay put. UNTIL NOW.
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After getting featured in SELF Magazine and Women's Surf Style Magazine, Mi Ola was receiving a huge amount of demand for their extremely popular boyshort swimsuits. The Kickfurther backers helped fund inventory to keep the boyshort in stock.
With aggressive growth and continued demand, Mi Ola returned to the platform to fund their inventory. "We've lost sales by not having a deep enough inventory. We need to enable our customers to buy the best suit of their lives...immediately, to capture that business."
FIRST OFFER SECOND OFFER 60,000
CAPITAL RAISED
40,000
20,000
0
FIRST OFFER
SECOND OFFER
NUMBER OF BACKERS 150
100
"Kickfurther is an amazing way to fund inventory, to grow your business more aggressively. And it has the unexpected benefit of connecting you with people who might want to invest (equity) in your company. It's a great exposure tool to potential investors.... when you pay them back!"
50
0
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SECOND OFFER
MADELEINE MATERNITY Company Details Madeleine maternity is committed to protecting the individuality and beauty of each pregnancy by creating original, fun and vibrant maternity clothing.” The art is in the individuals creativity to accessorize and make each piece of clothing their own, in their own way and Madeleine Maternity is committed to helping women bring out their unique style during their pregnancy.
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Featured on the front page of Pregnancy & Newborn Magazine as well being accepting by bluefly.com, a premier online retailer, Madeleine Maternity needed inventory to support the demand they were facing.
Continued growth of Madeleine Maternity during their first Kickfurther offer created the need for launching a second offer on Kickfurther. This round, 20% of the inventory funded was pre-ordered.
FIRST OFFER SECOND OFFER
CAPITAL RAISED 30,000
20,000
10,000
0 FIRST OFFER
SECOND OFFER
NUMBER OF BACKERS 150
100
"What makes Kickfurther great is the people that work for them, I feel that they are like an extension of our team being that they are accessible and understand our business needs. Kickfurther is the critical bridge that brings us together with a group of investors that want to drive growth and share in the success of our vision."
50
0 FIRST OFFER
SECOND OFFER
SODO APPAREL Company Details Type A perfectionists from Seattle aiming to pivot the Athletic Apparel market for men. All SODO products are created through athlete-driven design. Located in Seattle's SODO district, SODO develops world class performance fabrics in conjunction with top global mills. These unique fabrics are utilized in styles specifically requested & tested by elite athletes.
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After receiving a large purchase order from REI, one of the largest sportswear retailers, SODO teamed up with Kickfurther and the backers to fund inventory of their collection to fill the REI purchase.
With increased demand from REI as well as Nordstrom, SODO Apparel once again partnered with backers to fulfill purchase orders. Financing their two best sellers, the SLU Hoodie & Elevate 1/4 Zip.
FIRST OFFER SECOND OFFER
300,000
CAPITAL RAISED
200,000
100,000
0
400
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SECOND OFFER
NUMBER OF BACKERS
300
"Financial institutions are not set up to fund businesses that are in extreme growth mode. Thus, SODO chose to work with the Kickfurther community, engaging our target demographic to fund SODO propelling it into hyper growth mode. We love our backers...and are excited to share our vision of performance athletic gear with the world."
200 100 0 FIRST OFFER
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CASE STUDIES KEY TAKEAWAYS
Clothing & Apparel companies use Kickfurther as a means for obtaining lending which allows them to scale and grow. As those companies continue to strengthen their relationship with their backers, they can raise larger amounts of capital for lower rates with increased exposure. To view more offers, visit kickfurther.com/offers
