CAMPUS SIGNAGE POLICY TASK FORCE Introduction

CAMPUS SIGNAGE POLICY TASK FORCE Introduction The recommendations outlined in this document were developed by the Campus Signage Policy Task Force, wh...
1 downloads 0 Views 201KB Size
CAMPUS SIGNAGE POLICY TASK FORCE Introduction The recommendations outlined in this document were developed by the Campus Signage Policy Task Force, which was appointed by the Vice President for Facilities. The recommendations are submitted to the Vice President for Facilities and the Council for the Built Environment as the basis for a prospective Request for Proposals for a complete campus signage assessment, evaluation and design program. Texas A&M University is a community of some 60,000 faculty, staff and students. In addition, we have hundreds of visitors to our campus each day, ranging from service providers, prospective students and their families, patrons attending the arts or museums, conference attendees, camp participants, to fans attending sporting events. Many arrive by automobiles, motorcycles, buses, bicycles or on foot. Based upon this background information, the Campus Signage Policy Task Force established subcommittees to focus upon four critical areas regarding campus signage: building; wayfinding; parking, traffic and behavioral; and commercial and miscellaneous. It was agreed by the Campus Signage Policy Task Force that the Building Subcommittee would primarily focus on exterior building signage. As such, the recommendations from this subcommittee address building identification, building information and miscellaneous building signage. Building identification covers the use of the official Texas A&M University building number, building name, and graphic specifications, layout, design and installation. Building name signage provides details on the required building information, which includes building number, building alpha code, building name, University logo and the use of universal equipment and/or services icons. Finally, miscellaneous areas such as dedication plaques and markers, interior building signage, and window and door graphics are discussed. The Campus Wayfinding subcommittee developed guidelines that would help create a welcoming and informative wayfinding system that is helpful to visitors as well as to those who come to campus everyday. The recommendations from this subcommittee focus on campus entry signs, campus map directory signs, off-campus and on-campus visitor destination signs, and street name signs. In addition, vehicular signs, pedestrian signs and signs for persons with disabilities are addressed in this section. Special consideration was given to the wayfinding signage program that is currently underway in the Bryan-College Station community as well as the newly launched University branding campaign; therefore, the subcommittee suggests that the following signage goals should be achieved in the campus wayfinding program:      

Effective wayfinding solutions for all visitor types and constituencies who utilize the campus and facilities Aligned with the personality and character of Texas A&M University Expressive of the University’s new brand image Harmonious with campus building and open spaces Timeless design Affordable, high quality, durable and flexible

A third subcommittee provided regulatory signage recommendations that address parking, traffic, bus stop and temporary signage. Required standards and specifications for the appearance, design, and placement and of these signs are also included in the recommendations of the Parking, Traffic and Behavioral subcommittee.

Campus Signage Task Force Recommendations

Page 1 of 14

Finally, the Commercial Signage subcommittee presents recommendations on such areas as commercial signage strategy, contracts, and the approval process. Signage on kiosks, bulletin boards, commemorative plaques, construction and other specialty signs are also outlined in this section, as well as temporary signage such as banners and A-frame signs. Collectively, and as individual subcommittees, the Campus Signage Policy Task Force reviewed Texas A&M University signage policy, guidelines and best practices as well as those from other universities. The recommendations in this report are not intended to be exhaustive, but serve as a basis for subsequent campus signage assessment, evaluation and program development.

Acknowledgments Cynthia Gay, Chair Carol Binzer Lindsay Boyer Pierce Cantrell Richard Chilcoat Russell Cross

Task Force Members Sean Eubanks John Fellers John Fisher Raye Milburn Forster Ndubisi Maria Ortega George Parker

Polli Satterwhite Jeff Schmahl Kevin Scroggins Rod Weis Joel Wixson Nancy Volkman

Sub-Committee Members Building Subcommittee George Parker, Chair, Physical Plant John Fellers, Environmental Health & Safety Ray Milburn, Health Science Center Maria Ortega, Disability Services Kevin Scroggins, Physical Plant Campus Wayfinding Subcommittee Cynthia Gay, Chair, Marketing & Communications Barry Biggar, Bryan/College Station Convention & Visitors Bureau Jarratt Calvert, Undergraduate Student Sean Cargo, Admissions and Records Debbie Hoffmann, Transportation Services Eric Irwin, Transportation Services Meredith Malner, Graduate Student Stacey Rugh, Appelt Aggieland Visitor Center, Marketing & Communications Nancy Volkman, College of Architecture Lynn Wiggs, Transportation Services Parking, Traffic and Behavioral Subcommittee Rod Weis, Co-Chair, Transportation Services John Fisher, Co-Chair, University Police June Broughton, Transportation Services Mike Caruso, Athletics Department Steve Miller, Athletics Department Pete Willis, Transportation Services Campus Signage Task Force Recommendations

Page 2 of 14

Commercial and Miscellaneous Subcommittee Carol Binzer, Co-Chair, Student Life Programs Jeff Schmahl, Co-Chair, Athletics Department Lindsay Boyer, City of College Station Pierce Cantrell, Office of the Associate Provost for Technology Russell Cross, Office of the Vice Chancellor for Agriculture Drew Martin, Athletics Department

Campus Signage Task Force Recommendations

Page 3 of 14

Campus Signage Policy Task Force Recommendations I. EXTERIOR BUILDING SIGNAGE It is the intent of this section to provide guidelines for the fabrication, content, placement, and maintenance of signage used to identify Texas A&M University owned buildings. These guidelines are intended to provide a unified foundation and consistent plan for building graphics with emphasis on providing informative identification for students, faculty, staff, visitors, and emergency responders. Exclusions to this policy include those buildings located within the TAMU defined Research Park and any university owned facility where municipal codes or restrictions shall govern signage. The following principles were key in developing this section and should be strongly considered when interpreting and implementing these guidelines:   

 

Primary use of building identification signage is to provide identification of buildings and key functions for emergency responders, first time students, and visitors. All buildings should be identified with at least their building number. Key academic buildings should also be identified by their corresponding alpha code. Considerations should be given to whether graphics will be primarily viewed by pedestrians, bikers, and/or those traveling by automobile. Sizing and location of building identification signage attached to a structure should target primarily vehicular traffic and secondarily pedestrian traffic. Free-standing building identification signage should target primarily pedestrian traffic and secondarily vehicular traffic. Building information included on exterior identification signage should be kept at a minimum. Interior building directories should be the primary source used to identify departments and functions housed in a building. Building identification signage should be linked to and consistent with campus maps and information provided via university web sites.

Building signage addressed in these guidelines will be coordinated by the Physical Plant to ensure all building graphics are consistent, compliant, and provide a positive image and effective communication to the university community and its campus visitors. Any clarifications or modifications to these guidelines will be provided by the Division of Marketing and Communications and the Office of the Vice President for Facilities. Although variances to these guidelines are highly discouraged in order to maintain a consistent campus graphic program, the committee will be responsible for assuring any deviations from these guidelines are warranted and are due to a special public function or facility requirement. A. Building Identification 1. Building Number a. Every Texas A&M University-owned building shall be identified on its exterior by its building number. b. The numerals shall be four-inch tall, white, Helvetica Medium font, reflective numbers on an eight- by twelve-inch, maroon background base permanently attached to the exterior of the building. c. The number is the official number assigned to the building by the University and on file with the Texas Higher Education Coordinating Board. Each unique identifying building number is used to track and report campus inventory. Campus Signage Task Force Recommendations

Page 4 of 14

d. Building number graphics will be permanently affixed to the exterior of the building at a preferred height of ten to twelve feet and oriented toward the primary street the building is considered to be facing. Those facilities not adjacent to or facing a street will have building number graphics oriented on the side of the building facing the designated path for emergency response vehicles (as determined by the TAMU Environmental Health & Safety Department). Special consideration should be given to attach the building number sign in an area of the building’s façade that provides the greatest exposure to emergency responders and maintenance staff. 2. Building Name a. Select buildings may be approved to have their official building name identified using raised letters attached to the exterior of the building. These letters shall be of bronze anodized aluminum in upper and lower case using Helvetica Medium font. Letter size shall be determined by the building size and proposed mounting surface and range in size from six to twelve inches in height. Installation of lettering shall be coordinated through Physical Plant. B. Building Information Signage Building information signs are free-standing and provide additional information about a building and select functions within the building. It is intended this signage will be aimed at providing easy identification of buildings for pedestrian traffic. Therefore, these signs will be located adjacent to major pedestrian entries to buildings and it is suggested that there be some type of illumination, possibly solar. 1. Required Building Information a. Building Number: Unique identifying building number b. Building Alpha Code: Unique letter code (4 letter maximum) maintained by the Office of Facilities Coordination in coordination with the Registrar’s Office (if available). c. Building Name: Official name given to the building by Texas A&M University and/or the Texas A&M University System Board of Regents in compliance with Texas A&M University System Policy 51.06, “Naming of Buildings and Other Entities”. (When the building name varies from the department(s) occupying the building, it is strongly recommended interior building directories be used to identify departments and/or functions within the building.) d. University Logo: The Texas A&M University branded logo will be prominently displayed as the unifying design element on all building information signs. Exception – If 100% of a building’s assignable space is assigned to a TAMUS agency or system part other than Texas A&M University, the agency or system part may request their TAMUS approved logo be displayed in lieu of the Texas A&M University branded logo. All other requirements of these guidelines must be met. e. Global Services A section of each sign will be reserved for identification of global services provided within the identified building. These services will be identified by logo only and the logo must be approved by the Division of Marketing and Communications and the Office of the Vice President for Facilities. These logos are intended to provide quick and unified identification of specific services provided inside a campus building. Below are examples of universal or university approved logos that could be used to identify equipment and/or services provided inside a building. Automated External Defibrillator

Campus Signage Task Force Recommendations

Page 5 of 14

Wireless internet access Public dining facility f. Optional Building Information: Key functions and/or departments housed in a building may be included on the building information signage if approved by the Division of Marketing and Communications and the Office of the Vice President for Facilities. Primary consideration will be given to identifying the following building functions: 1) Key resources for prospective and first year students. 2) Spaces frequently used by campus visitors. (a) In an attempt to keep the sign from being cluttered, only information aimed at identifying key functions and deemed essential will be included. A limited number of lines of text will be available on each building information sign for identifying essential functions in a building. (b) Unless otherwise stated in these guidelines, information included on these signs will be limited to text only. Other than the university logo incorporated into the base design of all building identification signage, logos will not be allowed on building identification and exterior building information signage. g. Dedication Signage 1) These guidelines apply to dedication plaques and signage used to identify other exterior honorary or memorial elements of the university campus in conjunction with university approved programs. (a) Installation of dedication signage for the memorial tree plantings will be approved by the Office of the Vice President for Development who will then coordinate installation with the Physical Plant in accordance with the approved program’s guidelines. (b) Plaques designed to commemorate artwork should be submitted with the proposal of artwork under the category of exterior artwork and addressed by the President’s Advisory Council for Art Projects. (c) Signs related to memorials on campus should conform to current University policies on memorials, available from the Office of the Vice President for Facilities. These types of signs should be small and nonintrusive to complement the overall design of the memorial. C. Miscellaneous Building Signage 1. Interior Building Directories a. It is not the intent of these guidelines to regulate interior building directories. However, the use of interior building directories is encouraged and shall be: 1) Included in the initial architectural design and budget of any new buildings and fit the overall design of the building interior 2) Designed and installed in a manner that reduces vandalism to the extent possible 3) Sized according to the departments and functions to be located in the building 4) Located immediately inside the primary entrance of the building 5) Funding for maintenance and/or repairs to interior building directories are the responsibility of the building occupants.

D. Building Dedication Plaques and Markers Campus Signage Task Force Recommendations

Page 6 of 14

Plaques or building markers attached to the exterior of a building must be approved by the Division of Marketing and Communications and the Office of the Vice President for Facilities and installation coordinated by the Physical Plant. E. Window and Door Graphics 1. Posting any type of signage on exterior windows, doors and storefront glass systems is discouraged. 2. Any permanent signage deemed necessary at building entrances should be posted in approved areas of the entryway or displayed on free-standing, interior sign systems located in a manner that does not restrict or interfere with entry or egress of building occupants. II. REGULATORY SIGNAGE A. Parking Lot signs should be uniform in appearance, design, and placement. The signs should have the same branding elements that are located on campus wayfinding signs and building identification signs. Parking Lot signs should contain the following information: 1. Texas A&M University logo at top of sign 2. Parking lot number 3. The word “ENFORCED” 4. Whether the lot is designated as reserved by the 12 th Man Foundation during scheduled sporting events. 5. The words “Violators will be Towed” followed by a symbol of a tow truck towing a vehicle. B. Traffic control signs are defined as all regulatory signs that are used to regulate the flow of traffic on University owned roadways and should conform to the Federal Highway Administration’s “Manual on Uniform Traffic Control Devices”. C. Bus stop signs are those that mark the actual location of a bus stop and should be uniform in design, appearance, and location. Bus stop signs should also include the following information: 1. Bus route number 2. Bus route name (i.e. Bonfire, Yell Practice) III. WAYFINDING SIGNAGE Campus entry signs create an impression of the University and should reflect the personality and character of Texas A&M University. Both the gateway and secondary entrances should be timeless designs that are expressive of the University’s new brand image. In addition to the enhanced signage at these entrances, appropriate landscaping and lighting should be used to create a backdrop for the signage. A. The entrance at New Main and Texas Avenue should be clearly identified as the Gateway Entrance to the University. B. Secondary entrances should be identified for both main and west campus at the street locations identified below. 1. Main Campus a. Joe Routt b. Bizzell (North) c. Bizzell (South) d. North Houston Street e. South Houston Street f. Ireland Campus Signage Task Force Recommendations

Page 7 of 14

g. Old Main 2. West Campus a. Olsen Boulevard b. John Kimbrough c. Old Main d. Olsen Boulevard e. Agronomy Road f. Raymond Stotzer Parkway C. Campus Map Directory Signs All graphic, web, printed and verbal communications should be aligned by using the same branding elements, maps, street, alpha code, building number and other building designations. An official visitor map should be created and used by entire campus community. Official visitor maps and bus routes displayed at key locations identified below should display information in alternative formats to be useable by all people, to the greatest extent possible. Information conveyed on bus route maps and visitor maps should be converted to appropriate tactile maps and displayed or made available to support tactile maps as well as offer information to a diverse group of users, such as persons with learning disabilities, low vision, etc. All forms, flyers, brochures, handouts, web-based systems and maps should be reviewed and updated annually to ensure consistent and accurate information is used. 1. Kiosks and maps should be present at the following key locations: a. Gateway Entrance b. University Center Garage c. West Campus Garage d. Central Campus Garage e. Northside Garage f. West campus near Lot 72 g. Breezeway between Rudder Tower and Memorial Student Center 2. Bus Hubs with maps and routes should be located at: a. Memorial Student Center b. Trigon c. Fish Pond d. Heep (West Campus) 3. Web-based Maps and Directions As part of an integrated wayfinding system, web-based maps and directions should be developed and made available on the appropriate web pages, using such technologies as MapQuest, Google Earth, GPS, etc. All such maps and directions should be aligned with print and graphic media. D. Visitor Destination Signs 1. Off-Campus Wayfinding Program a. Off-campus wayfinding signs start miles out from the campus and direct visitors to the campus or to specific campus facilities. A wayfinding signage program is currently underway in the Bryan-College Station community which conforms to municipal, state and federal standards. This program will present a simplified layering of selected information that will allow visitors to more easily recognize and interpret the messaging. This process will support the following sequence of events in leading visitors to their desired destinations: 1) Direct visitors to the desired wayfinding route along major roads and routes entering the community 2) Announce to visitors their arrival by defining boundaries and entrances Campus Signage Task Force Recommendations

Page 8 of 14

3) Direct visitors to the most convenient parking or drop-off areas b. The following University destinations will be included in the Bryan-College Station community wayfinding program: 1) Bonfire Memorial 2) Kyle Field 3) Memorial Student Center 4) Reed Arena 5) Rudder Tower 6) Rudder Theatre Complex 7) Aggie Soccer Stadium 8) Olsen Field 9) Aggie Softball Complex 10) Anderson Track and Field Complex 11) Mitchell Tennis Center 12) Student Recreation Center 13) George Bush Presidential Library and Museum 14) Annenberg Presidential Conference Center 15) Central Campus Garage 16) University Center Garage 17) Northside Garage 18) West Campus Garage 19) Texas A&M Veterinary Medicine Complex 20) Riverside Campus 2. Major On-Campus Destinations On-campus signs are designed to create an impression of the University and should be located at key entry points and in highly visible areas. The on-campus signs should include the following major destinations: 1) Bonfire Memorial 2) Kyle Field 3) McFerrin Athletic Center 4) Memorial Student Center 5) Reed Arena 6) Rudder Tower 7) Rudder Theatre Complex 8) Aggie Soccer Stadium 9) Olsen Field 10) Aggie Softball Complex 11) Anderson Track and Field Complex 12) Mitchell Tennis Center 13) Student Recreation Center 14) George Bush Presidential Library and Museum 15) Annenberg Presidential Conference Center 16) Central Campus Garage 17) University Center Garage 18) Northside Garage 19) West Campus Garage 20) Texas A&M Veterinary Medicine Complex 21) Riverside Campus 22) Appelt Aggieland Visitor Center 23) Prospective Student Center Campus Signage Task Force Recommendations

Page 9 of 14

24) 25) 26) 27) 28) 29) 30) 31) 32) 33)

J. Wayne Stark University Center Galleries Lettermen’s Association Athletic Sports Museum G. Rollie White Coliseum Evans Library Clayton Williams Alumni Center Texas A&M Foundation John L. Hagler Center Sam Houston Sanders Corps of Cadets Center Research Park General Services Complex University Police Department

E. Campus Wayfinding Signs 1. Vehicular Signs Vehicular directional signs should carry the official name of the building or facility along with an arrow pointing in the appropriate direction. 2. Pedestrian Signs Pedestrian signs are key elements in the wayfinding system and are used to guide visitors, faculty, staff and students to their destinations. They are similar to vehicular directional signs but are generally smaller in scale and located in high pedestrian traffic areas, particularly those most heavily used by visitors. These directional signs should include the official name of the building or facility being identified. 3. Signs for Persons with Disabilities The Texas Accessibility Standards (TAS) provide the requirements and guide the decisionmaking process regarding signage for people with a wide variety of disabilities. There is a universal exterior sign system for persons with disabilities as it relates to scale, color design and location. Where required by the Texas Accessibility Standards, inaccessible entrances to buildings should have directional signage to indicated routes to the nearest entrance. Directional signage to accessible routes should display the name of the building, international symbol of accessibility, directional arrow, and accessible path diagram. Signs should be placed in a prominent location where they are noticeable and easily readable. 4. Street Name Signs To distinguish the campus community from the surrounding municipality, street name signs should be distinct from off-campus street name signs. This may be achieved by developing signs that are reflective of the colors and imaging used in the branding guidelines or placing smaller signs above the street name signs. As signs on the borders of the campus are determined by city and state regulations, the street name sign for signs on the perimeter of the university should adhere to these regulations. IV. COMMERCIAL, TEMPORARY AND MISCELLANEOUS SIGNS A. Commercial Signage To provide a consistent signage plan for Texas A&M University, exterior-facing commercial signage (those specifically intended to be viewed by the general public), other than outlined in these recommendations, is not permitted on the university campus. Interior-facing corporate signage is left to the discretion of the department that occupies those facilities. Currently, the Department of Intercollegiate Athletics has the most need for corporate dollars in exchange for signage exposure, which is controlled through a separate multimedia contract. However, as other departments begin to consider entering into similar agreements, this policy is extended to the entire campus community: 1. With approval from the office of the Texas A&M President, University departments may enter into multimedia rights agreements with outside entities to establish integrated sponsorships, Campus Signage Task Force Recommendations

Page 10 of 14

2.

3. 4. 5. 6. 7.

which may include but are not limited to: radio, television, venue signage, event impact, retail and sales promotions, print and Internet. Such agreements shall limit temporary and permanent signage to the inside of that department’s various facilities, with the exception of day-of-event temporary signage, which shall be limited to the grounds immediately adjacent to the facilities used in conjunction with said event, unless approval is granted by the Division of Marketing and Communications and the Office of the Vice President for Facilities. Such agreements shall be in accordance with all university policies pertaining to campus signage and will also adhere to the City of College Station’s rules and restrictions on commercial signage. The department will meet on a regular basis with its multimedia rights holder and maintain the authority to initially approve all signage concepts. Departments will confer with the Division of Marketing and Communications and the Office of the Vice President for Facilities or his or her designee on all exterior-facing sponsor signage concepts. A digital image, size, material specifications, duration and maintenance plan for all exterior facing commercial signage concepts will be submitted to the Division of Marketing and Communications and the Office of the Vice President for Facilities. Final approval on exterior facing commercial signage is granted to the Division of Marketing and Communications and the Office of the Vice President for Facilities and/or President of Texas A&M University.

B. Light Pole Banners The following guidelines, entitled Guidelines for Banner Placement on the Texas A&M University Campus, have been developed by the Marketing and Communications division and are included in this document as part of the committee’s recommendations. 1. Banner size and mounting h. Banner size should not exceed 32” x 96” for safety reasons i. Banners should be printed on both sides j. Banners should be professionally installed k. Banner hardware should be professionally installed 2. Message Consistency a. Banners should have a University-approved logo occupy a minimum of 1/8 of the banner size b. Graphic design should be approved by Marketing and Communications c. Banners should not conflict with Texas A&M Marketing initiatives 3. Notification Procedures a. Marketing and Communications should be notified of the week or days banners will be installed. b. Marketing and Communications will notify Texas A&M Physical Plant of the locations being planned. c. Marketing and Communications will inform Physical Plant and request work orders for the banners to be installed on university property. d. Marketing and Communications should be notified at least 45 days in advance of locations and proposed longevity time frame. C.

Temporary Signage Texas A&M University is interested in maintaining an environment free of visual and environmental pollution. With the exception of free expression activities, the following policies shall apply to the use of university grounds and facilities for temporary signage. This policy does not attempt to establish the type of material that may or may not be posted, but is directed to the location on campus where the posting of printed material is permitted. Temporary signage

Campus Signage Task Force Recommendations

Page 11 of 14

is defined as signage such as banners, A-frame signs, and wire wicket signs that can be used to denote short term special events hosted by internal groups on campus. In most instances, the signage will have a limited display time of not more than fourteen days. They are primarily intended to promote activities and events on the campus. The display is to be decorative in character and informative in function. 1. Banner displays must meet the following requirements: a. These guidelines apply to on-campus banners. b. Requests for banner placement on facilities must be made through the facility manager or building proctor for each location desired, if multiple. Sign placement must not create a safety hazard in its placement. c. Requests must be made two weeks in advance of the start date for sites that already have permanent banner mounting points in place. Other sites, where no attachment points exist, require a 30-day lead time. Physical Plant Work Requests must be submitted to hang materials. d. Design approved by facility manager or building proctor in conjunction with Physical Plant and Environmental Health and Safety departments, as needed. e. The exhibit is to be located and fastened in a manner that will not cause damage to the facilities or create a safety hazard. Repair to university facilities by prohibited posted items will be the responsibility of the department chairperson, director, or building authority. f. Installation will be coordinated by Physical Plant. A Work Request is required by Physical Plant to install and remove the banner. g. The duration of the display is limited to 14 consecutive days, unless otherwise approved by facility manager or building proctor. h. The temporary sign display must be made with durable materials: Coroplast - a corrugated plastic, available in several colors and very good for outdoor use as it lasts for several years; Banner Vinyl - a sturdy material available in different colors and weights; Foam Board - a temporary material but not recommended because of price and not good for outdoor signs; or metal pickets. When possible, the Physical Plant Graphics Shop should be contacted to create the banners or signs. 2. A-Frame Signage may be utilized in the same manner as banners. The following also apply: a. Plastic A-frame signs are rented through Transportation Services at a cost of $3 per day. The signs are normally utilized for events that also include Transportation Services and last no more than 48-hours. The preferred graphics and wording are sent by the renting department or are prepared by the Physical Plant Graphics Shop and affixed to the sign by Transportation Services. The Athletic Department uses A-frames to announce events. The signs are placed out day before event and taken down night that event is over. b. Student Organizations must utilize the Request for a Sandwich Board Display form (online) and if rented through Transportation Services, are charged $3 a day. If the Student Organization is using a Student Activities’ owned wooden A-frame sign, the request must be made one week prior to the display and may remain on display for no more than 14 days in one calendar month. If not removed within 24 hours after the approved time, there is a $25 charge. c. A-frame signage announcing campus events may not be placed on sidewalks or in roadways. 3.

Miscellaneous/Other Signage

Campus Signage Task Force Recommendations

Page 12 of 14

a.

Kiosks and Bulletin Boards: Kiosks and bulletin boards serve a unique function for campus student organizations and campus departments by providing a method of posting temporary events and activities of the campus. Kiosks and bulletin boards should be designed for program or directional purposes serving pedestrians. Proper maintenance and removal of dated material on a regular basis is a key function of a good kiosk or bulletin board system.

b.

Signs for Exterior Artwork: For chosen artists' works at specific sites in or on state facilities, if reference to these works is desired in the form of name plates, plaques, signs or other identification, a design should be incorporated in the initial proposal for artwork and approved by the President’s Advisory Council on Art Policy. The sign or plaque design should be in keeping with the overall piece of art and not be overpowering or distracting from the artwork itself.

c.

Construction Signs are typically part of major building or remodeling projects and if required on a project, it must comply with the standards specified in the ‘Red Book’ guidelines governed by The Texas A&M University System Facilities Planning and Construction Office. In addition, construction signs should include an image or images of the completed project, along with titles of the new facility, an explanation of the building use, and an estimated date of completion.

4.

Other Specialty Signs: Within any system there are always certain signs that do not fit any clear categories. The purpose of these procedures and guidelines is to establish a consistent, uniform system of campus signs. In some instances, design criteria may dictate that some signs may not conform to the criteria specified above. Proposals for signs of this nature shall be considered based on the criteria stated below:

5.

Signs that vary from the criteria outlined in this section may be considered if the facilities which they serve provide a unique public function and thus require campus visibility beyond that normally provided.

6.

Signs may be proposed that carry out historic themes of the structures they serve or relate to the campus natural areas.

7.

Certain commercial functions that take place on campus may warrant unique consideration. The University's advertising/concessions policies must be followed.

8.

Electronic message center signs, both temporary and permanent, and including projected and/or laser generated, except those located inside buildings or within the confines of Athletic venues, are not permitted without special exception by the Division of Marketing and Communications and the Office of the Vice President for Facilities.

9.

Special purpose signs, not specifically addressed in these guidelines, would require approval from the Division of Marketing and Communications and the Vice President for Facilities.

V. FUNDING Once the campus signage assessment, evaluation and design program has been completed, the strategy for funding campus signage should consist of an immediate, medium range and long range plan. Priority signs should be implemented within one to two years. Secondary signs should be identified and phased in during years three and four. The long-range plan should include the implementation of signage in less prominent areas of campus, resulting in the adjustment of previously installed signs and major landscape realignments to support the overall signage program. For signs not included in the initial funding, the following guidelines outline the process in which building signage will be brought into compliance as modifications are requested. A. New Buildings Campus Signage Task Force Recommendations

Page 13 of 14

All new buildings constructed on Texas A&M University property shall conform with these guidelines and signage identified in these guidelines should be considered an integral part of the design whenever a new facility is being developed. Also, all costs associated with compliance with these guidelines shall be included in and be paid from the budgeted funds identified for the construction of the new building. If the name of the building has not been determined at the time of the building’s design, provisions for the eventual location of a building identification and/or building information sign should be included in the project budget. B. Existing Buildings Any signage modified, replaced, or added to an existing Texas A&M University owned building shall comply with these guidelines and shall be funded by the unit or entity requesting or causing the modification, replacement, or addition. If an existing unit is moved at the university’s direction, any cost incurred by the department will be funded by the university. C. General Maintenance Maintenance due to normal wear and tear will be funded by Physical Plant for E&G identified buildings and funded by the appropriate auxiliary or agency for non-E&G buildings. Costs for general maintenance on mixed-use buildings will be shared by occupants of the building based on their percentage of assignable square feet in the facility. D. Regulatory Signage Transportation Services is responsible for funding all regulatory signage, specifically traffic control signs and parking lot signs. E. Other Signage Funding for all other signage covered by these guidelines is the responsibility of the requesting unit.

Campus Signage Task Force Recommendations

Page 14 of 14