CAMPAIGN COMING SOON! JANUARY FEBRUARY Give & Save

CAMPAIGN TOOL KIT BY DECEMBER 2016 Deliver creative, compelling, and relevant marketing campaigns each month to your current customers and prospect...
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CAMPAIGN TOOL

KIT

BY

DECEMBER 2016 Deliver creative, compelling, and relevant marketing campaigns each month to your current customers and prospects through voice, text, email, and mail. Leverage this turn-key, multi-channel seasonal Campaign Tool Kit to drive additional traffic and revenue to your dealership. Visit our online order form at www.onecommand.com/campaigntoolkit

Give & Save

Happy Holidays

to get started today!

COMING SOON! JANUARY Happy Holidays

Lost Soul

• First Service

• Did You Know?

Appointment

Recommended

• Football

Maintenance

• Winter Event

FEBRUARY • Groundhog Day

• Valentine’s Day

• Improve Customer

• Did You Know?

Loyalty

New Year

Holiday Road Trip

Battery

• Presidents’ Day

www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]

PRODUCT SPOTLIGHT Target Current Customers Through Social Media!

What is Social Roots™ 1-to-1? Social Roots™ 1-to-1 leverages your dealership’s DMS and Facebook ad platform to provide an increasingly effective opportunity to automatically reach customers where they are spending the most time; in their Facebook and Instagram feeds. OneCommand’s data set includes sales and service transactions, which are used to trigger targeted, relevant one-to-one messaging to customers on Facebook and Instagram. With this enhancement, enrolled dealers are now able to deploy a multi-channel strategy through voice, text, email, direct mail, and social media to effectively drive customers back to their dealership through a comprehensive marketing approach. By leveraging the new features enabled by the integration with Facebook, enrolled dealers are able to lower their marketing budget while delivering consistent, professional, timely communications to their customers through a multichannel approach. Enroll now and get started today!

BENEFITS OF SOCIAL ROOTS™ 1-TO-1 ADS • Extend the Reach of Your Campaign • Increase Social Media ROI • Utilize 5 Customer Marketing Channels • Reach Customers Where They’re Spending Their Time Dealers enrolled in OneCommand’s Social Roots™ 1-to-1 solution are seeing an increase in visit frequency, revenue, traffic, and owner loyalty. Sign up for Social Roots™ 1-to-1 Ads today!

www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]

SEASONAL DIRECT MAIL Now is the perfect time to start planning your direct mail marketing strategy. Your dealership can drive additional sales and service traffic, and increase revenue by delivering powerful and targeted Direct Mail messaging. Check out OneCommand’s Seasonal Direct Mail. You can customize each piece with your own offers, incentives, and messaging. Plus, each piece is personalized with specifics about your dealership. So, what are you waiting for? Start planning your Direct Mail campaign today. To get started, please contact us at [email protected]

www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]

GIVE & SAVE

VOICE Hello, this is [Name], the [Title] at [Dealership]. To help the less fortunate in our community, the team at [Dealership] will be donating to [Charity Name] until [Date]. If you have any questions, our phone number is [Phone]. Together we can make a difference for the less fortunate in our community and make their holiday season special.

TEXT*

*Please check with compliance for restrictions on using the text script below.

[Insert Dealership Name] is donating to [Insert Charity Name] this holiday season. ?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 150

EMAIL

MAIL

SUBJECT LINE: Now You Can Save When You Give!

Direct Mail is an additional cost. Get started today by contacting [email protected]

www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]

HAPPY HOLIDAYS ORDERS DUE BY DECEMBER 19TH.

VOICE Hello, this is [Name], the [Title] at [Dealership], calling to wish you a very happy holiday on behalf of the entire [Dealership] family. We’d also like to take this opportunity to thank you for your loyalty and continued business. [Dealership] will be closed on [Date] to spend time with family and friends. We will re-open on [Date] at [Time]. Our phone number is [Phone]. Have a happy holiday!

TEXT*

*Please check with compliance for restrictions on using the text script below.

Happy Holidays from [Insert Dealership Name]! We will close [Date] and re-open [Date]. ?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 154

EMAIL

MAIL

SUBJECT LINE: Happy Holidays to You!

Direct Mail is an additional cost. Get started today by contacting [email protected]

www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]

HAPPY HOLIDAYS ORDERS DUE BY DECEMBER 19TH.

VOICE Hello, this is [Name], the [Title] at [Dealership], calling to wish you a very happy holiday on behalf of the entire [Dealership] family. We’d also like to take this opportunity to thank you for your loyalty and continued business. [Dealership] will be closed on [Date] to spend time with family and friends. We will re-open on [Date] at [Time]. Our phone number is [Phone]. Have a happy holiday!

TEXT*

*Please check with compliance for restrictions on using the text script below.

Happy Holidays from [Insert Dealership Name]! We will close [Date] and re-open [Date]. ?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 154

EMAIL

MAIL

SUBJECT LINE: Happy Holidays to You!

Direct Mail is an additional cost. Get started today by contacting [email protected]

www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]

LOST SOUL

LIVE CALL TRY SOMETHING NEW THIS MONTH

Interested in sending live calls?

Send a customized live call campaign to your customers using OneCommand’s myBDC! Our professional, highly trained BDC representatives can send out calls for appointment setting, lead generation, equity mining, special event invitations, and much more.

Sign up for myBDC today!

EMAIL

MAIL

SUBJECT LINE: Warm Up with Our Hot Deals!

Direct Mail is an additional cost. Get started today by contacting [email protected]

www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]

NEW YEAR ORDERS DUE BY DECEMBER 26TH.

VOICE Hello, this is [Name], the [Title] at [Dealership], calling to wish you a very happy new year on behalf of the entire [Dealership] family. We’d also like to take this opportunity to thank you for your loyalty and continued business this year. It’s been a great year all because of customers like you. Our phone number is [Phone]. Here’s to a wonderful and happy 2017!

TEXT*

*Please check with compliance for restrictions on using the text script below.

Happy New Year from [Insert Dealership Name]! Here’s to a happy 2017. ?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 137

EMAIL

MAIL

SUBJECT LINE: Our End of Year Event Is Going on Now!

Direct Mail is an additional cost. Get started today by contacting [email protected]

www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]

DID YOU KNOW? HOLIDAY ROAD TRIP

VOICE Hello, this is [Name], the [Title] at [Dealership] with a few helpful automotive tips. Did you know more than 90% of holiday travelers will be driving to their destinations, according to AAA? If you’re planning a family holiday road trip, [Dealership] recommends having your vehicle’s oil changed, checking your battery, tire pressure, and tire tread. These holiday road trip tips were brought to you by [Dealership]. Have a safe and happy holiday road trip!

TEXT*

*Please check with compliance for restrictions on using the text script below.

[Insert Dealership Name] Holiday Road Trip Tip: Check ur oil, tires, & battery. ?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 147

EMAIL

MAIL

SUBJECT LINE: Don’t Miss These Vehicle Tips

Direct Mail is an additional cost. Get started today by contacting [email protected]

www.onecommand.com/campaigntoolkit • 800.211.7614 • [email protected]