BY ISPO JULY 4TH - 6TH. ISPO SHANGHAI 2016 JULY 6TH - 8TH Shanghai New International Expo Centre (SNIEC)

WELCOME TO CHINA MARKET INTRODUCTION PROGRAM BY ISPO JULY 4TH - 6TH ISPO SHANGHAI 2016 JULY 6TH - 8TH Shanghai New International Expo Centre (SNIEC) ...
Author: Eunice Pearson
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WELCOME TO CHINA MARKET INTRODUCTION PROGRAM BY ISPO JULY 4TH - 6TH ISPO SHANGHAI 2016 JULY 6TH - 8TH Shanghai New International Expo Centre (SNIEC)

ISPO -THE WORLD´S LARGEST SPORTS BUSINESS PLATFORM ISPO SHANGHAI - Created for Asia Pacific to bring together the world’s leading brands of sports, fitness, outdoor, action sports, sports fashion etc. in one of the greatest emerging consumer markets. ISPO SHANGHAI 2015 Visitors: 19000 from 57 countries and regions Exhibitors: 354 / Journalists on site: 648

CHINA - SOON THE WORLD'S LARGEST ECONOMY 164 mega cities / 1.4 billion population / Over 600 million smartphone users. More online-consumers than in USA, Canada and Europe in total. Chinese consumers do not want copies, they want original products and authentic Western brands. Can you afford to miss out your opportunity?

NOT YET DOING BUSINESS IN CHINA? Best way to learn about the Chinese retail and e-commerce market. Understand your potential in China. Meet leading Chinese distributors and retailers. Avoid costly and time consuming mistakes. Take advantage of the business opportunities at ISPO SHANGHAI. 15% annual average growth of sport & outdoor industry the last 10 years.

ALREADY DOING BUSINESS IN CHINA? Verify if you have the right set-up and are achieving your full potential. Learn about the most important trends and developments. Improve your knowledge about the Chinese market. Meet leading Chinese distributors and retailers. Make full use of the business opportunities at ISPO SHANGHAI.

PROGRAM DAY

ACTIVITY

CONTENT

July 4

Distributor Networking Dinner, hosted by ISPO

During the evening you will get the opportunity to present your brand, USPs and key message to the attending distributors. This event is meant for getting first contacts and talk to the most professional distributors that are looking for new brands for their portfolio.

July 5

Full day seminar program

Learn about the most important trends and insights of China, market and industry. A Guide to do Business in China/HK/Taiwan. Critical Success Factors to win in China from a Chinese Partners’ Perspective. Sports Retail & The Future of Sports Market in China. E-commerce Business and Social media for China Sport & Outdoor Industry. Legal Structuring and Protecting Intellectual Property Rights. Please note that the agenda points are under subject to changes in order to provide you with the most up-to-date topics.

July 6

Visit to ISPO SHANGHAI 2016 (runs on 6th-8th July, 2016)

Guide to all the highlights of the trade show. Free access to the ISPO VIP Lounge for individual business meetings. Admission to all ISPO ACADEMY conferences and industry forums.

Guided retail tour Pre-registration required

The tour is lead by a Chinese retail expert and include visits to concept stores in Shanghai, specialty retailers, mono brand stores, chain stores and department stores. The tour will take approximately half a day.

We recommend you to arrive in Shanghai at latest by noon on July 4th.

DAY1 EVENING PROGRAM MONDAY JULY 4TH DISTRIBUTOR NETWORKING DINNER Hosted by ISPO During the evening you will get the opportunity to present your brand, USPs and key message to the attending distributors. This event is meant for getting first contacts and talk to the most professional distributors that are looking for new brands for their portfolio.

DAY2 SEMINAR DAY TUESDAY JULY 5TH FULL DAY PROGRAM WITH PRESENTATIONS Reference program during SPO SHANGHAI 2015:

A Guide to do business in China/Hong Kong/Taiwan. Critical success factors to win in China from a Chinese partners’ perspective. Sports retail & the future of sports market in China. Online landscape, e-commerce business and social media for China sport & outdoor industry. Legal structuring and protecting intellectual property rights. Please note that the agenda points are under subject to changes, in order to provide you with the most up-to-date topics.

DAY2 SPEAKER BIO&TOPICS TUESDAY JULY 5TH

Jennifer Duong ISPO Team

INTRODUCTION TO CHINA

Specialized in exporting to China, Jennifer will start the seminar program with an introduction to China. Adressing differences in business culture, pointing out regional differences and explaining consumer behaviour and preferences.

Martin Kössler CEO Helping You Grow International Business AB, ISPO Senior Associate

DISTRIBUTION IN CHINA

Martin has helped dozens of brands entering China. He will give an overview of the Chinese market, the different distribution channels, margin differences, distribution models and strategy alternatives.

Sandrine Zerbib Founder and CEO of FULL JET Over 20 years of experience in China sport and fashion retail. President of Adidas in Greater China. Chairman of United Sports Group in China. CEO and Executive Director of Dongxiang Group. Consulting and management services for brands and retail businesses in China.

SPORTS RETAIL & THE FUTURE OF SPORTS MARKET IN CHINA China economy and retail, China sports retail, the business models in China and final thoughts about the market going forward.

Frank Gao CEO/Founder of Beijing Snowpeak Hooway Trade Co., Ltd CRITICAL SUCCESS FACTORS TO WIN IN CHINA FROM A CHINESE PARTNERS’ PERSPECTIVE - an insight in what to expect from distributors in China and in how to support your Chinese partner to achieve the best performance.

Frank Lavin Founder and CEO of Export Now Undersecretary for International Trade at the U.S. Department of Commerce (China and India). Senior finance and management positions (Hong Kong and Singapore). Export Now, the largest operator of e-commerce stores for foreign brands in China, allows companies to sell online in China from their home office. Author to “Export Now”, used in business schools globally.

ONLINE LANDSCAPE, E-COMMERCE BUSINESS AND SOCIAL MEDIA FOR CHINA SPORTS & OUTDOOR INDUSTRY An introduction to the process and development of the e-commerce business and social media for the China sports and outdoor industry as well as an outlook into the future.

Maarten Roos Managing Director and Founder of R&P China Lawyers Supports European businesses to develop their business in and with China. Investment and M&A projects, commercial contracts, intellectual property rights protection etc. Author of book on Chinese commercial law. Perennially chosen among Asia law Leading Lawyers.

PROTECTION OF PRODUCTS AND INTELLECTUAL PROPERTY IN CHINA Focus on two aspects: - Legal structures to distribute and sell in China, either through local entities or through distributors and agents. - IP protection in China, how to ensure avoidance of or tackle infringements of intellectual property.

DAY3 ISPO SHANGHAI WEDNESDAY JULY 6TH ISPO VIP Lounge for individual business meetings. ISPO ACADEMY conferences and industry forums. Learn more about the latest market trends.

DAY4 RETAIL TOUR & VIP DINNER THURSDAY JULY 7TH GUIDED RETAIL TOUR The tour is lead by a Chinese retail expert and include visits to specialty retailers, mono brand stores, chain stores and department stores in Shanghai. ISPO VIP DINNER Evening event for exclusively invited guests. ISPO VIP Lounge ISPO ACADEMY

PRICE &CONTENT PACKAGE

PRICE* 3 nights (July 4-7) at 4* hotel Distributor Networking Dinner on July 4 Market Introduction Seminar – 1-day program on July 5 Guided Trade Show Tour at ISPO SHANGHAI on July 6 Guided Retail Tour on July 7 Free access and usage of ISPO VIP Lounge for individual business meetings Admission to all forums and conferences during ISPO SHANGHAI 2016 Latest SGI China Market Report Executive Summary and 2015 China Outdoor Market Survey

NON-EXHIBITOR

EXHIBITOR

SEMINAR PROGRAM

ALL INCLUDED

ALL INCLUDED Exclusively for ISPO SHANGHAI 2016 exhibitors

SEMINAR PROGRAM ONLY Day program

3,450 EUR/person

2,450 EUR/person

1,450 EUR/person

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*Please note that travel arrangements are to be organized by the participants themselves.

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TESTIMONIALS Andreas Holm / Area Sales Manager, THULE "One of the great benefits besides the educational parts, were the potential matchmaking opportunities that were offered." Richard Jägrud / Product Director, Haglöfs "I met and interviewed more than 40 distributor candidates. The 3-day program was a vital key to help us find a strong partner and a successful brand launch in China." Joe McSwiney / CEO, Cascade Designs "I was impressed with the concise and comprehensive overview of Chinese retail, cultural and business practice and how it compares to the West. The market data together with the presentations by Chinese distributors and retailers helped us understand how to best develop our strategy and manage relationships." Mike Storey / Head of International Sales, Sealskinz "Interesting, useful, highly recommended!" Joe McSwiney / CEO, Cascade Designs ”Overall the program was an excellent introduction to the China opportunity in serving to demystify and eliminate any outdated notions.’’ Claes Broqvist / International Sales Director, ODLO ”I was impressed by the convenience, experience and professionalism that ISPO provided for our search of the right business partner in China. The program covers a great variety of information, insights and knowledge which is difficult to achieve on your own. Especially in such a short period of time."

CONTACT US FOR MORE INFORMATION CHINA MARKET INTRODUCTION PROGRAM BY ISPO

JENNIFER DUONG China Market Introduction Program Coordinator ISPO BEIJING & ISPO SHANGHAI E-mail: [email protected] MARTIN KÖSSLER ISPO Senior Associate E-mail: [email protected] LEARN MORE ABOUT ISPO AT ISPO.COM

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