Business Value of IBM WebSphere® Portal ... & Portal Accelerators C:\Documents and Settings \Administrator\My Documents \IMT_CEMAAS\Product\Demo \Videos\WS Portal HARLEY 2min.mpg

Manfred Stadler LOTUS Sales Manager, CEE

WebSphere Portal Solutions Deliver Exceptional User Experiences • Differentiate yourself to your customers • Drive revenue and loyalty with your partners • Enable productive and efficient employee web interactions

Significantly Reduce Costs ●

Fastest time to market

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Up to 50% in labor and other savings.

Exceptional B2C Web Experiences Growing Priority: 75% of new Portal projects

The Evolving Portal Space

Aggregate 2000 to 2003

Integrate 2003 to Today

Explosive growth of web sites led to inconsistent user interfaces and information overload for end users and platform proliferation and redundant work efforts for IT

A wide array of content, applications and data that required integrated delivery inside and outside of the firewall, but no easy way to integrate on the back end

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Portal Principle - Aggregation 

Combines portlets (application user interfaces and/or content) together into one unified presentation

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Delivers a highly personalized experience, considering role, personal settings, and device settings

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Separates site design, site/page assembly/ administration, from application design

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Provides application integration, collaboration, single sign-on services and much more

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WebSphere Portal - Integration The Call Center

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Info from call Router portlet can populate the call center employee’s desktop Productivity is improved by integrated disparate applications and allowing focus to remain on the customer

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Jake Neuman Cindy Neuman

Special Offers

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High Speed Internet Access Local/Long Distance Bundle Calling Services

A Composite Application

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Integrating additional Capabilities based on new business requirements - Increase Sales

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Add the needed component “Wire it” into the application

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Jake Neuman Cindy Neuman

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Composition instead of programming

Special Offers Offers Special Special Offers High Speed Speed Internet Access Access High High SpeedInternet Internet Access Local/Long Distance Distance Bundle Local/Long Local/Long DistanceBundle Bundle Calling Services Services Calling Calling Services

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People Integration 

Use Lotus Sametime from within a component 

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‘Buddy’ is in context of application, not people you actually know Special Offers

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High Speed Internet Access Local/Long Distance Bundle Calling Services

User stays focused on the application

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The Evolving Portal Space

Aggregate 2000 to 2003

Integrate 2003 to Today

Innovate

Explosive growth of web sites led to inconsistent user interfaces and information overload for end users and platform proliferation and redundant work efforts for IT

A wide array of content, applications and data that required integrated delivery inside and outside of the firewall, but no easy way to integrate on the back end

Provide a more inclusive community and foster innovation from anywhere while providing necessary business and technical governance

2009 and beyond

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Web 2.0 & IBM Strategy Take Success of Web 2.0 and Make it Ready for the Enterprise

Web 2.0 New Markets & Sites

Semantic Tagging

Mashups Tagging

Community/ Collective Intelligence

Folksonomy Blogging wikis

Technology

Microformats Flex

PHP

XML

REST RSS

Tag Clouds

AJAX

Atom

Elevate Web 2.0 Experiences Portal + Social

M ail

Instant M essaging

Blogs

Peers

Education

Experts

Communities Video

Personalized Content

IBM WebSphere Portal V6.1:

THE Web 2.0 Portal !

New Web 2.0 features for increasingly Web-savvy users

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Exceed user expectations with latest Web 2.0 features for a richer, more responsive user interface Respond quickly to new business opportunities with faster, easier and more flexible reuse of Web-based assets and existing IT investments Reduce deployment costs, complexity and maintenance with more robust site and performance management capability

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IBM WebSphere Portal V6.1 - Exceed User Expectations New Web 2.0 Features!  Browser-side Aggregation, Navigation and Customization  Renders XML obtained from the server in the browser  Implemented using AJAX, XML, Dojo, and JavaScript  Accesses and manipulates Portal through REST*

 A highly responsive interface  Many actions possible without server roundtrips  Avoids page reloads via more modular calls  Portlets refresh independent of the page

 Improved performance and scalability  Reduced bandwidth requirements  Reduced client-side processing  Improved cachability

Current WebSphere Portal customers will find most existing Portlets benefit directly from Web 2.0 rendering model without any changes

IBM WebSphere Portal V6.1 - Exceed User Expectations New Web 2.0 Features!

Live Text – Give users oneclick access to information that “pops” on the page

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Provides an highly contextual user experience No programming needed, simply tag the markup Supports Web content from all places

IBM WebSphere Portal V6.1 - Exceed User Expectations New Web 2.0 Features!

Part 2 complete! Enhanced IBM Portlet for Google Gadgets Easily incorporate Google Gadgets into Portal applications: 

role-based

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in context

Search and select any Google Gadget Customize to portlet Leverages WebSphere Portal’s Web 2.0 APIs support Added support for inter-portlet communication between Portal portlets and Google Gadget portlets; provides easy, powerful integration of gadgets in high-value business applications

IBM WebSphere Portal V6.1 – Respond Quickly To New Business Opportunities Site Wizard Create new sites quickly without IT   

Create a Virtual Portal Enroll users Import Portal content Empowering Business Users

Theme Customizer

Change the look - no coding required! 

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Change the banner: logo, color, typography, border, background Change the typography: default size, color and style, headline size, color, etc. Change the navigation: orientation, tab colors, tab text Change the colors: page color or background, highlight color Change the buttons: text, color, selected and unselected states Show and hide footers, gutters, links, breadcrumbs, etc

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What is a Mashup? A “mashup” is a lightweight web application created by combining information or capabilities from more than one existing source to deliver new functions & insights.

Rapid creation (days not months) 

Reuses existing capabilities, but delivers new functions + insights 

Requires limited to no technical skills 

Often mixes internal and external sources 

Enabling More People to Do More – Greater Participation Tools for Various Audiences

Portal Fewer #s of full-time

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Centrally built enterprise applications

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IT managed and supported

application de velopers

Number of users per application

Portal + Templates ■

Group built and managed within portal

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IT supported

Mashups More #s of “Ad Hoc” IT staff

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Quick lightweight applications

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Less technical skill for assembly

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Shared Catalog – assets from IT

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Variable levels of IT support

and business professionals

Spectrum of applications

IBM Mashup Accelerator – What’s New

Empowering Business Users to Create Web Applications

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WebSphere portal integration OpenAjax widgets Business ready widgets Enterprise security & feed control OpenAjax secure mashups Mobile & expanded platforms

Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.

IBM Accelerators for WebSphere Portal Helping to Speed Exceptional Web Experiences

WebSphere® Portal

Line of business oriented solutions speed time to value Intellectual Property from thousands of customer engagements help you solve your business needs faster

Lotus Web Content Management 6.1 Business User Web Content Management 

Simplified Authoring templates reduce the complexity of content creation

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Rich Text Editor added which simplifies and speeds content editing

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Inline Editing streamlines content management and further empowers business users with robust end-user editing directly within Portal/Web page Multilingual Framework support makes it easy to manage multiple language-specific content requirements

Permission/Security enhancements simplify process of management/alignment of user roles consistent with WebSphere Portal Custom Workflow capability enables creation of custom workflows for unique requirements

Now Available in the Cloud! http://aws.amazon.com/ 40

New Rich Text Editor

Lotus Web Content Management 6.1.5 – Coming Next Planned Features 

WebDAV support expands ease-of-use by enabling authoring of content and template creation using tools such as Dreamweaver® and WebDAV hooks

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Document Management Integration expanded to leverage investments in other content repositories (such as Lotus Quickr, IBM Content Manager and FileNet)

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Web Content Rendering Portlet updated to JSR 286 specification for greatly improved performance

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Web Content Integrator provides incremental value by easily rendering existing content assets in LCWM

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Blog & Wiki Templates speed creation and delivery of these popular Web tool/capabilities

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Enhanced Syndication Reporting helps speed resolution of content syndication issues

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Site Analytics support improves website visitor experience

Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to b e a commitment to future product or feature availability in any way.

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IBM Collaboration Accelerator 6.1 Helps deliver an interactive Web-based platform, providing people with more effective and cost-efficient ways of accessing information, sharing ideas, communicating and working together – in the context of their role, processes and activities via a personalized composite portal…empowers people to take action!

Instant Communication •

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Social Networking •

Presence Awareness Instant Messaging Web conferencing

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Profiles Communities Blogs Dogear Activities

IBM WebSphere Portal Software

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Team Collaboration

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Team Places & Tools Content Libraries

IBM Collaboration Accelerator - What’s New

Personalized Web 2.0 Collaboration & Social Networking

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Content tagging and rating Lotus Connections Profile integration Person search using Lotus Connections profiles Rich Lotus Quickr library integration Integrated search across WebSphere Portal, Lotus Connections, and Lotus Quickr Lotus Connections communities as Portal groups

Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.

IBM Business Process Accelerator 6.1 ●

Empowers business users to take action in business processes ●

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Accelerates processes automation efforts ●

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User-friendly form interface to business processes in context of information, content and data to enhance decisionmaking

IBM Websphere Portral Software

Sample Forms, Portlets and W orkflows

Starter set of sample forms, portlets and business processes

Integration with BPM systems

Rapidly integrates with existing infrastructure, applications and data ●

New integrations for Lotus Forms 3.0.1: ● ● ● ●

WebSphere Process Server WebSphere Integration Developer WebSphere Business Modeler FileNet Business Process Manager

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Turbo: Empower Line of Business Innovation New Process Accelerator Capability Out of the box. 5 Easy Steps. All from your Browser. Compose Form

Send Link

Fill

Store

Analyze Now Available in the Cloud! http://aws.amazon.com/

Compose eForms right from your browser! No desktop software required.

Publish a simple web link to your form for employees, customers & partners to fill

Respondents fill eForms directly from the Web

Submitted forms data is stored

Open submitted data into your favorite spreadsheet. Perform basic graphing & analysis directly from the Web.

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IBM Mobile Portal Accelerator

Extend Exceptional Web Experiences to Mobile Devices Mobile Web Growing Rapidly!* 

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More people in the world have access to an Internet ready mobile device than a PC with Internet access By 2009, researchers expect 1.3 billion people to be connected to the Internet through mobile devices

WebSphere Portal Extension that extends portal navigation to mobile devices

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Mobile Portal Toolkit eases development of device-independent portlets

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Mobile Device Update Service simplifies process of supporting evergrowing market of mobile web devices

*Source: GSM Association (www.gsmworld.com)

Sprint – Over 40 Million Users Mobile Portal provides a common mobile entry point for retail transactions and customer support. 

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More Self-Care, Less Call Center Traffic. New business model for sales of Digital Media content. Supports sales in excess of $2 Million per day. Supports massive transaction volume. Reuses existing back-end infrastructure.

Introducing WebSphere Portal NOW A complete, ready to use business solution ♦

Reusable, extensible software templates for a content-rich portal

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Well-defined services process to define and fully implement the portal in days.

WebSphere Portal Advantages over “Build Your Own” – WebSphere Portal based solutions had on average a 29% lower 5-Year TCO compared to in-house developed portals – 38% lower IT labor cost – 45% faster time to market for initial portal deployment and 78% faster for applications – 28% increase in server and application availability – User productivity increase of 25%

* Published in December 2007

WebSphere Portal 6.1

Cost & Performance Improvements

30% Lower TCO

100%

BUILD VS. BUY

Comparison of 5 year Total Cost of Ownership

71%

Driving to half the

cost of BuildYour-Own

50% Cost to run your custom Portal

Cost to run WebSphere Portal (today)

Cost to run WebSphere Portal 2010 (goal)

WebSphere Portal… A strategic product for your strategic applications

7000+ WW customers w intranets, B2B apps, & customer-facing internet apps

#1 market share for 8 years running

47% of customers are SMB Smallest customer has 11 employees Largest customer has 1.8M+ employees

Globally… 10 of top 10 banks 8 of top 10 retailers 12 of the largest telcos 50 major health providers 500 gov’ts + every G8 nation

Over 300 million named users in our top 15 customers alone!! 1 in 6 people worldwide with internet access is a named user in a WebSphere Portal application