Business process reengineering: a primer for the Marine Corps' process owner

Calhoun: The NPS Institutional Archive Theses and Dissertations Thesis and Dissertation Collection 1997-12 Business process reengineering: a primer...
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Calhoun: The NPS Institutional Archive Theses and Dissertations

Thesis and Dissertation Collection

1997-12

Business process reengineering: a primer for the Marine Corps' process owner Brewster, Rollin D. Monterey, California. Naval Postgraduate School http://hdl.handle.net/10945/8042

N PS ARCHIVE 1997.12

BREWSTER,

R.

1

NAVAL POSTGRADUATE SCHOOL Monterey, California

THESIS BUSINESS PROCESS REENGINEERING: A PRIMER FOR THE MARINE CORPS'

PROCESS

OWNER

by Rollin D. Brewster III

December, 1997

Kenneth J. Euske William J. Haga

Principal Advisor:

Associate Advisor:

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BUSINESS PROCESS REENGINEERING: A PRIMER FOR THE MARINE CORPS' PROCESS OWNER AUTHOR(S)

6.

Brewster 7.

III,

Rollin D.

PERFORMING ORGANIZATION NAME(S) AND ADDRESS(ES)

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Naval Postgraduate School Monterev. CA 93943-5000 9.

SPONSORING MONITORING AGENCY NAME(S) AND ADDRESS(ES)

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ABSTRACT As

the defense establishment downsizes,

order

has turned to the private sector to model

Business Process Reengineering (BPR)

improved productivity. achieve

it

of magnitude improvements

technology to enable the

holistic redesign

in

is

organizational

its

methods

for

a technique used by the private sector to

performance by leveraging information

of business processes. This thesis provides a guide to the methods

and tools used during BPR, and presents a practical way for Marine Corps' leaders to establish and direct a reengineering effort.

Instruction

the reengineering team,

is

provided on the basics of

how

to establish a strategic direction, organize

and analyze business processes through the use of process-maps, flowcharts,

(IDEF0) models, Activity-Based Costing (ABC), and value-added assessment. Approaches and principles useful during the development of the new process are discussed, as well as benchmarking and the factors leading to process implementation and organizational change. Integrated

Definition

Recommendations 14.

are

for Function

made

for further reading.

SUBJECT TERMS

15.

NUMBER OF PAGES

Business Process Reengineering, BPR, Process Innovation, Process Improvement, Process

Maps, Flowcharting, Integrated Definition Costing, ABC, Organizational Change

17.

SECURITY

CLASSIFICATION OF REPORT Unclassified 280-5500

for Function Modeling,

18. SECURITY CLASSIFICATION OF THIS PAGE

Unclassified

IDEF0, Activity Based

SECURITY CLASSIFICATION OF ABSTRACT

137 16.

PRICE CODE

20.

LIMITATION OF ABSTRACT

19.

UL

Unclassified

Standard Form 298 (Rev. 2-89) Prescribed by ANSI Std. 239-18

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Approved

for public release; distribution

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BUSINESS PROCESS REENGINEERING: A PRIMER FOR THE MARINE CORPS' PROCESS Rollin

D

Brewster

OWNER

III

Captain, United States Marine Corps

B.A., University of Michigan, 1992

M.S.M., Troy State University, 1996

Submitted

in partial fulfillment

of the

requirements for the degree of

MASTER OF SCIENCE IN MANAGEMENT from the

NAVAL POSTGRADUATE SCHOOL December 1997

ftps

AwW*

DUDLEY KNOX LIBRARY NAVAL POSTGRADUATE SCHOOL MONTEREY CA 93943-5101

ABSTRACT As to

model

(BPR)

is

the defense establishment downsizes,

its

it

methods for improved productivity.

has turned to the private sector

Business Process Reengineering

a technique used by the private sector to achieve order of magnitude

improvements

in organizational

performance by leveraging information technology

to enable the holistic redesign of business processes. This thesis provides a guide to

the methods and tools used during

BPR, and

presents a practical

Corps' leaders to establish and direct a reengineering

on the basics of how to

effort.

way

Instruction

for is

Marine

provided

establish a strategic direction, organize the reengineering

team, and analyze business processes through the use of process-maps, flowcharts, Integrated Definition for Function (IDEFO) models, Activity-Based Costing (ABC),

and value-added

assessment.

Approaches and principles useful during the

development of the new process are discussed, as well as benchmarking and the factors

leading

to

process

Recommendations are made

implementation

for further reading.

and

organizational

change.

VI

TABLE OF CONTENTS I.

INTRODUCTION

H.

1

A.

BACKGROUND

1

B.

SCOPE OF THESIS

2

BACKGROUND OF PROCESS IMPROVEMENT TECHNIQUES BACKGROUND B WHAT IS A PROCESS? A.

5 5

6

C THREE STRATEGIES TO PROCESS IMPROVEMENT 1.

Continuous Process Improvement

2.

Business Process Redesign

3.

Business Process Reengineering

8

9 9 10

D.

WHAT BPR IS NOT

13

E

HOW IS REENGINEERING DIFFERENT FOR GOVERMENT/DOD?

15

INFORMATION TECHNOLOGY AND BPR 1. Information Technology as an Enabler of BPR 2. BPR and the Role of the Information Systems Staff. G TAILORING YOUR APPROACH TO PROCESS IMPROVEMENT H. HOW THIS DOCUMENT WILL APPROACH PROCESS IMPROVEMENT I RECOMMENDED READINGS F.

m. ORGANIZING FOR BPR A. CONSULTANTS /.

2.

1.

2. 3.

C.

I:

Customer and Stakeholder Analysis Clarifying Mission Vision of Success

Goals, Objectives

6.

Strategies.

21

24 24 24 25 27

DIRECTION SETTING

4.

19

24

Identifying Organizational Mandates

5.

19

23

What Can Consultants Do? The Head b. The Heart c. The Hands The Pro's and Con's of Consultants

PHASE

17 18

23

a.

B.

16

29 29 30 31

and Performance

Criteria

PHASE II: DEVELOP THE REENGINEERING PLAN The Roles in BPR

1.

Team

32

35 36 36 37

a.

Executive Improvement

b.

Reengineering Leader

38

c.

Reengineering Czar

d.

The Process Owner The Process Improvement Team

39 40

e.

(EIT)

41

vn

2.

Finding the Processes

to

Fix

Major Business Processes Improvement

a.

Identify the

b.

Selection of Processes for

45

c.

Identify Process Boundaries

45

d.

Symptoms and Diseases of Broken Processes

46 47

D RECOMMENDED READINGS

PHASE III - UNDERSTANDING THE OLD PROCESS A. WHY ANALYZE THE OLD PROCESS B TOOLS FOR ANALYZING THE OLD PROCESS

IV.

50

Process Maps

50

Flowcharts

51

3.

Integration Definition for Function

4.

Modeling (IDEFO)

WhylDEFO?

58

Constructing an

ABC

55 55

IDEFO Diagram c. Software Support for IDEFO Activity Based Costing a. What is ABC? b. How Does ABC work? c. How is ABC Done? d.

62 63

64 67

69 73

and the Activity Accountant

5.

Time Based Measurement

74

6.

Value-added Assessment

75

RECOMMENDED READINGS

77

PHASE IV: DESIGN THE NEW PROCESS

A REENGINEERING PRINCIPLES J.

Organize Around Outcomes, Not Functions

2.

Workers Make Decisions

3.

Substitute Parallel for Sequential Processes

4.

Processes Have Multiple Versions

5.

Work

is

Performed Where

it

Makes

the

Most Sense

6.

A Case Manager Provides a Single Point of Contact

7.

Reconciliation

is

Minimized.

Hybrid Centralized/Decentralized Operations are Prevalent 9. Bring ''Downstream" Information "Upstream" 10. Scrutinize Every Piece of Paper in the System 11. Communication Flow is Horizontal.

BRAINSTORMING C STREAMLINING AND SIMPLIFICATION

B.

BENCHMARKING 1.

Why Benchmark?

2.

How to Benchmark?

79 79

8.

D.

49

1.

b.

V.

49

2.

a.

C

44 44

80 80 80 81 81 82 82 83 83

84 84 84 86 88

88 89

Vlll

RECOMMENDED READINGS PHASE V: IMPLEMENTATION & CHANGE MANAGEMENT

E.

VI.

A. B.

THE BUSINESS CASE IMPLEMENTATION

98

1.

Clarifying Plans

Integrating New Practices

3.

Providing Education

4.

Fostering Ownership

5.

Giving and Getting Feedback

C ENVIRONMENTAL ENABLERS Leadership

2.

Overcoming Resistance

95 95

2.

1.

92

to

100 100 101 102 102

AND INHIBITERS

103

104 104

Change

GAO KEY ASSESSMENT QUESTIONS E RECOMMENDED READINGS VH. CONCLUSION D.

106

107

109

A.

DISCUSSION

109

B.

AREAS FOR FURTHER RESEARCH

Ill

APPENDIX - PROCESS IMPROVEMENT METHODS

113

LIST OF REFERENCES

119

INITIAL DISTRIBUTION LIST

125

IX

INTRODUCTION

I.

A.

BACKGROUND Over the past decade, the American commercial sector has reorganized, and adopted revolutionary new business and management practices in

restructured,

order to assure

its

competitive edge in the rapidly changing global marketplace.

Now

and adapt the lessons of the private sector so our armed forces can maintain their competitive edge in the rapidly changing global security market ~ Secretary of Defense William Cohen, 14 May 1997. the (Defense) Department must adopt

Throughout the past two decades the private sector has experienced external environment place.

change

in its

due to increasing competition and the globalization of the market

In response to the changing environment, private sector organizations have adapted

and structures

their processes

Department

is

legislation like

(CFO)

a

in

order to remain competitive.

also experiencing external

mandates

for

change

Likewise, the Defense

in the

form of programs and

Corporate Information Management (CIM), the Chief Financial Officer's

Act, the National Performance Review, the

Act (GPRA), and the Clinger-Cohen Act.

Government Performance and Results

The Quadrennial Defense Review (QDR)

Department of Defense (DOD)

reiterated the fact that the

is

downsizing

in

response to a

reduced Cold-War threat and increasing pressures on discretionary federal spending. Since 1985 America has reduced

33 percent, and 1997).

model

As its

its

its

defense budget by 38 percent,

its

force structure by

procurement programs by 63 percent (Quadrennial Defense Review,

the defense establishment downsizes

it

has turned to the private sector to

methods for improved productivity.

We

must fundamentally reengineer our infrastructure and streamline our support

structures by taking advantage of the Revolution in Business Affairs that has occurred in

the commercial world.

such efforts can

we

We

must focus on the future and not the

past.

Only through

realize the cost efficiencies necessary to recapitalize the force.

(Quadrennial Defense Review, 1997)

Business Process Reengineering (BPR)

Defense Department to mitigate the

effects

is

of smaller budgets.

Cohen

force has been formed by Secretary of Defense

make recommendations

A

defense reform task-

to improve the organization and

This group of military and civilian executives

procedures in the Department. to

one of the strategies being used by the

to the Secretary to streamline

DOD's

is

expected

organizational structures

and business practices (Department of Defense Press Release, 239-97).

BPR

Within the Marine Corps,

used by Headquarters Marine Corps the

and process improvement techniques are being

(HQMC)

to streamline their business processes with

hopes of increased capacity, greater service to customers,

decision making.

financial savings

and better

team of Active Duty and Reserve Marines and Marine

In April 1995 a

Corps' civilians was formed for the express purpose of documenting and improving the

Marine Corps' business processes within the beltway. Their

activity

became known

Marine Corps Continuous Process Improvement Program (MCCPIP). identified the

key processes

that directly deliver the

at

work

the

DOD

and

within the "Business Enterprise" of the Marine Corps

make Marines and win

HQMC

battles. (Neal,

with higher headquarters.

These smaller organizations

agencies and consequently their processes are by

their

HQMC.

processes

will

However, the need surface

1997)

continue their change efforts, the Operating Forces and

work

the Supporting Establishment will need to adapt their processes to

employed by

This group has

end products and services that the operating forces need to

maintain readiness and ultimately

As

as the

as

the

interact

some measures

in

congruence

with fewer external

less

complex than those

for these organizations to evaluate and

Department

and

other

smaller

improve

intra-service

organizations continue their quest for greater efficiency.

B.

SCOPE OF THESIS This thesis

reengineering.

is

The

a

management guide

objective of the thesis

to the is

methods and tools required for successful

to provide the

Marine Corps' process owners

with a process improvement method and tools that have demonstrated their usefulness

within the public sector and strategies and

DOD.

Research included an examination of the different

methods behind BPR, and the environmental enablers

successful reengineering.

a successful

BPR

within the

DOD

This document seeks

effort; 2) describe

to: 1) outline

some of the most

that together lead to

the steps necessary to ensure

pertinent tools that are being used

and the private sector, 3) identify the characteristics of a work

environment that supports and enables reengineering; and 4) provide references for further reading

in

each area. If the

costly consulting fees. requisite

BPR

effort

If the process

knowledge to

talk

limited then

is

is

it

may be done without

the need for

complex, then readers of the thesis will have the

intelligently

with consultants and recognize appropriate

actions. It is

my

intent that this thesis will

the organization (within departments at

establishment) as a primer for

BPR

be used by military leaders

HQMC,

at the

middle levels of

the operating forces, and the supporting

and a source book for additional readings.

written with the intent to fully educate the reader on

all

how to

not

of the aspects of BPR, but as a

introduction to the methods and tools used during reengineering so the reader

an informed decision on

It is

may make

proceed. At the end of each chapter recommendations for

further reading are presented to

direct the reader to

interesting and relevant for reengineering.

information the author found

BACKGROUND OF PROCESS IMPROVEMENT TECHNIQUES

II.

BACKGROUND

A.

Michael Hammer,

who

reasons that the industrial age result,

many of

popularized the term "business process reengineering,"

is

new

over and that a

postindustrial era

on the

is

rise.

As a

the hallmarks of the industrial age are no longer relevant to today's

business environment

(Hammer and Champy,

Wealth of Nations"

1776 he

in

1993).

classified the industrial

and economies of scale (Smith, 1956). blocks for industrial era corporations.

When Adam

Smith wrote "The

paradigm as the division of labor

was used

This set of assumptions

as building

These corporations broke down processes into

highly simplified tasks that could be performed efficiently by poorly educated workers.

Adam

Smith and Henry Ford discovered, workers that specialized

simple task could perform that task very

efficiently.

parable of the pin makers Smith demonstrated

how

in

As

performing one

(Hammer and Champy, 1993)

In the

dividing the process of making straight

pins into specialized tasks for the workers could increase productivity.

By

dividing the

process into 18 tasks, he found that 10 employees could increase their productivity from less than

by

100 pins a day to 48,000. These separate tasks were coordinated and integrated

layers of

These layers of management were the formation of the

management.

bureaucracy. (Smith, 1956)

Just as the production process

management of organizations was

(Hammer and Champy, Ironically,

simplified

and

was

separated

separated, likewise the into

1993).

according to

Hammer

and

Champy

(1993), the same set of management

principles that enabled the industrial revolution and success during

now

hinder

organizations

from competing

in

this

reengineering as the vehicle of change to incorporate organizations.

manageable tasks

World Wars

post-industrial

age.

new ways of doing

I

and

II,

They see business into

If the industrial era

private

global

sector,

competition

effectiveness and efficiency.

authority

is

no longer

places

plentiful.

more

The pressure of public

and abuse

in the private sector

in the

Clinger-Cohen Act,

and ask

why

scrutiny in the

seen by

10.1.15,

B.

govern

businesses

for

required because funding

American people see can not be used

form of nightly reports on waste,

many

and we

Secretary of Defense William Cohen, 14

to be one

in

the form of the

QDR,

the

method

to

make

this

will

May

do

that.

1997.

change happen

(GAO/AMID-

Department of Defense Press Release No. 238-97).

WHAT IS A PROCESS? Before continuing,

entirety

In the

GPRA and CIM initiatives now require change.

-

is

on

their tax dollars

news, and Congressional mandates

We have to have a revolution in our business practices,

BPR

is

Also, Congress, the media, and the

work

fraud,

demands

additional

In the public sector, change

the efficiencies at efficiently?

why change now?

paradigm worked for over 200 years

of the

how

BPR

effort.

it is

important to define what a process

A business

process

is

is in

order to grasp the

the series of steps and procedures that

resources are used with the intent to create products and services that meet

the needs of particular customers or markets

(GAO/ATMD-10.1.15).

This

is

shown

pictorially in Figure 2-1

Transformation

Input of

By

Output of

Information

Men

Energy

and/or

and/or

Materials

Machines

Services

Figure 2- 1

From

.

Product

A process or system.

Johnson, Kast, and Rosenweig, 1963.

The main processes may be divided

into sub-processes or tasks,

from one sub-process becomes the input for another.

where the output

Together these processes and sub-

processes form a chain that ideally creates value for the customer.

Similar definitions of

processes include the following:

a group of logically related tasks that use the resources of the organization to provide

defined results in support of the organization's objectives. (Harrington, 1991, pp. 9)

Most processes are

cross-

between the boxes on the organizational

chart.

a series of steps designed to produce a product or service. functional, spanning the 'white space'

(Rummler, 1995, pp. 45) a collection of related, structured activities

- a chain of events - that produces

service or product for a particular customer or customers

and

vertical structural designs.

activities

which can

.

.

.

For most mangers, accustomed

virtually stand alone, this is a

much

a specific

regardless of the hierarchy to functional units

and

different view. (Caudle, 1995,

pp. 7-9)

In

processes are what the organization

short,

Developing products,

does.

procuring materials, compensating employees, and financial planning are

Who

processes.

works

organization through

A

its

in

the process

a function

is

processes, rather than

process orientation

is

its

structure,

of structure. is

way of looking

an alternative

all

examples of

Examining an

a process orientation. at

an organization.

That

is,

looking at the organization horizontally as a collection of processes rather than vertically as

a

collection

vertical/functional

organization. activity

of

Figure

functions.

2-2

shows

the

relationship

between

a

view of an organization and the horizontal/process view of an

Business processes are generally cross-functional; the hand-offs from one

or function to the next are points

where the

greatest

performance improvement (Hammer 1995, Rummler 1995). to achieve performance gains in the organization

bringing the pieces back together function in Figure 2-2 improve (cycle time, cost)

may

how

lie

for

Process improvement seeks

by looking

(Hammer, 1995).

opportunities

at the entire

If the individuals

process and

who

perform a

they perform a piece of the process, modest gains

result in the entire process.

Horizontal

work flow versus

vertical organization

Organization 1

Function #1

Function #2

Function #4

Function #3

1

1

Activity #1

Activity #2

Activity #3

Activity #4

Work Flow

Figure 2-2. Contrasting the process orientation

vs. a functional orientation.

Adapted from Rummler, 1995.

However,

order-of-magnitude

gains

are

possible

if

functions

all

improve

their

performance, smooth the interfaces between functions, and arrange the entire process in a logical streamlined path.

(Rummler 1995, Hammer 1993)

fundamental element of BPR.

Whether one

is

The focus on process

is

a

interested in improving the process of

acquisition or providing combat-ready forces, the entire process

must be examined to

attempt to optimize the system.

C.

THREE STRATEGIES TO PROCESS IMPROVEMENT There are many ways to attack any problem and process improvement

different.

Some

and

Champy

(1993),

in efficiency

and effectiveness.

in efficiency

and effectiveness.

Three strategies for process improvement have surfaced

These

Others, like

exhort that radical changes are necessary to achieve

breakthrough order-of-magnitude increases

for this thesis.

no

authors, like Harrington (1991), proclaim the need for continuously

improving current processes to achieve gains

Hammer

is

strategies differ in their

in the

research conducted

approach and the rate of change prescribed

for

improvement.

process

This

describes

section

the three

for

strategies

process

improvement: Continuous Process Improvement (CPI), Business Process Redesign, and Business Process Reengineering.

Continuous Process Improvement

1.

CPI grew out of the Total Quality Management (TQM) movement. uncover and

empowered

fix

to

problems occurring

make

task-level

in the

improvements

usually done within a particular function but

continuous,

it

current process.

becomes a philosophy and

a

seeks to

Self-managed teams are

in quality, cycle-time,

may

It

and

cost.

involve cross-functional teams.

way of

life,

CPI

is

CPI

is

finding problems, identifying the

causes, and incrementally modifying the process to fix the problems.

A

number of

well-

defined techniques and tools are available for use by practitioners that require a moderate

amount of

training (e.g., control charts, Pareto diagrams, flow charts, cause and effect

diagrams,

histograms).

improvements

Performance gains

in cost, time, or

customer

satisfaction.

organizational change and level of effort required

money

is

incremental,

are

is

usually

5-10

percent

Costs are low because the level of

low.

Risks are avoided because

invested in the change effort and the scope of the change

is

little

incremental. (Davis

1994, Caudle 1995)

Business Process Redesign

2.

Business Process Redesign

removing non-value added Direction

setting

and

performance and

little

usually a project that aims to streamline processes by

activities

strategic

improvement objectives.

is

and attempting to integrate tasks in a process.

planning

focus

cross-functional

teams

on

specific

Processes generally remain intact with moderate increases in

to moderate changes in information systems and organizational

structures.

Additional resources are used and risk

to the level

of organizational change involved

(Davis 1994, Caudle 1995)

is

increased, as

compared to CPI, due

(e.g., culture, tasks, structure,

and

roles).

Business Process Reengineering

3.

BPR Radical

is

seeks to radically change processes to dramatically increase performance.

derived from the Latin

word

getting to the root of things, not only fixing

because

what

is

BPR is not

about

1

increases in performance.

&

Champy, 1993).

about

Dramatic

percent improvements, but stretching for order-of-magnitude

BPR

rejects the notion that significant gains in

and efficiency may be achieved through incremental improvements. (1993) define

is

already in place, but also inventing

new ways of accomplishing work (Hammer

completely

Reengineering

"radix" meaning root.

performance

Hammer and Champy

BPR as: and radical redesign of business processes to achieve contemporary measures of performance, such as cost, service and speed. (Hammer and Champy, 1993, pp.32)

the fundamental rethinking

dramatic improvements in quality,

critical,

Cross-functional teams, including outsiders (facilitators, customers, consultants), rebuild the entire end-to-end process. results

in

The scope of the change

high level of organizational

a

infrastructures and culture are apt to effort.

The

project

is

change.

change as the

effort,

the entire process, usually

Existing result

organizational

technical

of a successful reengineering

driven from the top-down using executive leadership and strategic

planning to lead the effort.

Information technologies are used to enable reengineered

processes rather than support existing processes.

Simply described,

and rebuilding the process from the ground up. (Davis 1994,

Hammer

BPR

is

starting over

1993)

Table 2-1 below, compares and contrasts the features of each of the process

improvement

strategies:

10

Features

Business Process

Improvement

Redesign

Rcenginccring

Accepts current process:

Focus on

Remove "hand

processes: Alter or

Improve what you do

Philosophy

Business Process

Continuous Process in

functional or subactivity;

quo



Accepts status

current processes

are what customers need

off'

of little value in

activities

critical

broken

replace basic approach to

an end-to-end

doing business in jobs,

examination

skills, structures,

Done on

Used

systems, culture

Timing

Part of a

way of life

to

a periodic basis;

project results in short

improvement may take a few months for simple

time frames

efforts;

continuously improve,

1

to 2 years if

efforts are

more complex

may

take several months; full

deployment across an entire

may Scope

selectively; sub-

process deployment

complex process

take 2 to 5 years

Coverage of many sub-

Scope

interrelationship of

processes and "turf';

major sub-processes that

business processes in a

internal focus

cover broad cross-

Little

emphasis on

is

entire process or

business system; internal

functional areas; includes

focus

interfacing outside the

organization

Broad-based, bottom-up

Leadership

Both bottom-up and topdown, more senior leadership needed

Management

focused,

top-down; significant senior

management and time

attention

Means

Improvement generally done by dedicated teams

part-time teams; use of

Improvement work often done by diversified task forces or teams that cross

quality tools

functions

activities;

work

facilitated

by process

Generally, improvement work done by work unit

representing end-to-end

sponsors and owners

Performance Gains

Incremental: Slightly

Moderately increases

Revolutionary: Greatly

increases (5-10%)

performance

increases performance

performance

Low: Resources generally

Costs, Risks, Pain

easily

handled within

existing budgets and

personnel allocations; small iterative investments; low-level effort offers

few

risks;

pain of implementation is

minimal

Low

may

require

"radical."

originally

Meaning

and

dedicated personnel

personnel; risks increase

risks greatly increase

somewhat as more

given extensive process

activities are involved;

coverage,

implementation pain

implementation pain

covers more activities

high

thought that the key word

that significant

significant funding

and personnel or adding more funds and shifting funds

Table 2-1. Process Improvement Approaches.

Hammer

High: Resources require

to moderate:

Resources

improvements

11

in

allocations; large,

upfront investments;

From Caudle,

in

his

is

1995.

definition

of

BPR was

performance were only achieved by

changing the process,

radically

or

from scratch

starting

recently recanted (1996) and stated the key

However, he

blank piece of paper).

(a

word

"process."

is

Whatever the approach the improvement team intends to improvement

is

the focus

on processes. The

strategies are only a matter

distinctions

of scope and

between CPI, redesign, and

improvement techniques, as presented

BPR on the

between the three improvement

distinctions

of organizational change.

level

BPR are blurred.

a process orientation and customer focus.

key to business

take, the

Therefore,

in Figure 2-3,

opposite end, and redesign somewhere

All share the

may be

it

In practice the

common themes

best to view process

on a continuum with CPI

in the

of

at

one end,

middle.

Continuous

Business

Business

Process

Process

Process

Improvement

Redesign

Reengineering

1

1 1

1 w^

Incremental

Radical

Improvements

Improvements Ask

Accept current processes

Look Try

for

to

ways

to

if process

Look

tune processes

modify components of system

Try

Avoid radical change and disruption

is

necessary

for radically different

to

make changes that

models

are dramatic

in hope of making improvements

Seek radical change significant

Level of Risk

Figure 2-3. The Process Improvement Continuum.

Adapted from Lucus, 1996. Additionally, the three strategies are not mutually exclusive.

of

BPR

It is

the combination

and CPI that allows organizations to truly become world class performers.

process-centered organization,

management

Hammer

CPI/TQM

describes

TQM

is

not an additional duty, but

and

12

BPR

as different

pews

is

In a

the essence of

in the

church of

process improvement (Hammer, 1996). traces the

needed

assumes the current process

sound and

is

symptoms of problems (broken processes) back to the "root cause" so the

underlying cause can addressed.

process

TQM

was put

If the

into place, large

Figure 2-4 shows

how

environment has significantly changed since the

improvements may be required.

TQM and BPR,

when used

This

is

where

BPR

is

together, allow for continuous

and breakthrough improvements.

i

i

*r~^

Process

Performance

Q r|

Q = Quality Programs R = Reengineering

"~cT

Time Figure 2-4.

CPI and

1996.

WHAT BPR IS NOT

D.

Some managers, when flavor-of-the-month, the

fade

BPR working together. From Hammer,

away

other

as the next

ways they

introduced to

BPR,

management buzzword

buzzword stakes

are wrong.

its

claim.

see

it

as another business

that will claim to cure

In

some

improvement

all ills

and quietly

respects, they are correct and in

The term Business Process Reengineering

is

new, the

concepts are not.

The concept behind

BPR

is

an extension of the systems theory, looking

organizations as a system of systems.

at

Systems theorists (Kast and Rosenweig 1972,

Optner 1960) and quality consultants (Juran 1974, Deming 1986) have proposed a process

view of organizations for years. British and American system

13

theorists, during

World War

II,

used these same concepts to analyze the complexities of war production and

(Hellriegel

and Slocum,

1960's systems theory was applied to

In the early

1993).

management (Optner 1960, Johnson,

organizational

logistics

of the same ideas put forth over 35 years ago sound

Kast, and Rosenweig, 1963). like the

Many

reengineering rhetoric heard

today.

What makes BPR new

is

using the combination of systems theory and modern

Modern information

information technologies to radically change a process. (e.g.,

networks, intranets, electronic data interchange, shared relational databases) allow

organizations to perform processes in

and

ways

that

Champy (1993) and Davenport (1993)

change the way business

Some of

is

done

Dilbert

comic

strips,

the phase

in light

were unthinkable 20 years ago. Hammer

highlighted and

championed the need to

of emerging technologies.

the confusion that surrounds reengineering might stem from the term

reengineering seeming to have

life"

technologies

is

become

a part of the national lexicon.

From

satire in

to car commercials that ask potential customers to "reengineer your

heard often.

The

diverse use of the term obfuscates the technical

meaning of the term.

BPR

is

not downsizing or rightsizing.

adjust to changes in asks,

demand (Hammer,

"how can we do more, with

BPR primarily

on

is

less?"

These techniques focus

not reorganizing, delayering, or restructuring.

structure, looking to

structure.

Reengineering addresses the process and

1993).

do the same processes, with a smaller

effect puts the cart before the horse, asking if

new

These are actions taken by organizations to

Or

as

Hammer

on top of an old process

is

one needs to

and Champy (1993) put

pouring sour wine into

change an organization's structure?

Of course,

new

it

alter a

process to

"Overlaying a

bottles."

new

Might the

but by designing the

This in

structure.

new

fit it

to the

organization

effects

of BPR

process, before

realigning the structure, the horse leads the cart.

BPR is

not about eliminating

hierarchy from an organization.

all

controls from a process or removing structure and

Bureaucracy busting, as

14

it

as

sometimes

called,

also

attacks the problem from the

along without

it.

wrong

As was mentioned

the fragmented process together.

If

angle.

you do not

earlier in this chapter,

BPR

allowing for a smaller bureaucracy and a

pulls the pieces

it

like is

bureaucracy try getting

the bureaucracy that holds

of the process together, thereby

flatter organization.

(Hammer

& Champy,

1993)

HOW IS REENGINEERING DIFFERENT FOR GOVERMENT/DOD?

E.

All organizations are public.

Their degree of publicness arises from the extent to

which they are governed by public authority whether laws, anti-trust laws and the like (Bozeman, 1993). exists for reengineering in

DOD

that

be labor laws, environmental

No

pure "clean slate" approach

any organization, certainly not within

DOD.

occurs in a political environment where a clean-sheet approach

or practical.

In addition to the usual notion of customers

is

Reengineering

in

seldom available

the operating forces)

(i.e.,

reengineering must also take into account the effects of change on a larger set of

customers,

commonly

called stakeholders.

Bryson (1995) defines stakeholders as "any

person, group, or organization that can place a claim on an organization's attention, resources, or output or

and executive

is

affected

by

that output."

These stakeholders include

interests, the taxpayers, the media, special interest groups, unions,

host of agencies (within and outside the receive services from the

DOD. These

DOD)

that in

some way provide resources

stakeholders have the

support, policy determinations, and funding (Caudle, 1995). in

legislative

power

and a for,

or

to influence political

Caudle defines reengineering

government:

Government business process reengineering is a radical improvement approach that examines, rethinks, and redesigns mission-delivery processes and sub-

critically

processes.

In a political environment,

it

achieves dramatic mission performance gain

from multiple customer and stakeholder perspectives. It is a key part of a process management approach that continually evaluates, adjusts, or removes processes or subprocess for optimal performance. (Caudle, 1995, pp. 10)

While

autonomy

BPR

in

government

the reengineering

is

similar to the private sector

it

differs to the extent

team has to change the process while

15

fulfilling

of

stakeholders

interests

and mandates. The reengineering team

BPR

the government (Caudle, 1995).

is

direction setting in the public sector and

F.

its

is

normally more constrained in executing

The next chapter relation to

take a closer look

will

at

BPR.

INFORMATION TECHNOLOGY AND BPR Information systems

(e.g.,

hardware,

software,

telecommunications,

management) are fundamental elements of most reengineering essential

allows organizations to

enabler that

However

reengineering

processes

is

do work

in

projects, serving as an

radically

not synonymous with automation.

is

analogous to paving

cow

paths,

it

and data

ways.

different

Automating outdated

way of doing

further reinforces the "old"

business by embedding processes in silicone. System developers have too often simply

automated existing processes without thinking about the need

(Hammer, 1990). "Automation simply provides more kinds of things"

(Hammer

&

efficient

that

radical

change

ways of doing the wrong

Champy, 1993).

Firms that do develop new applications must do so in a new way.

commonly

for

packages

tailor application

to

fit

Organizations

existing business practice, with the result

most business applications are functionally orientated; marketing systems solve

marketing problems, sales systems solve sales problems, manufacturing systems solve manufacturing problems.

Such "stovepiped" systems cannot support a process view of

the organization; they imprison data within functions, so that

new product

designs

cannot be released to engineering, sales data cannot be transferred to manufacturing,

and customers

for

one product who might be customers

for another product

cannot be

identified. (Davenport, 1993, pp. 44)

Likewise,

not

all

processes

consideration in any process. service and end

require

How

need

or

do you

feel

automation,

when you

call

the

a

human

company

factor

is

a

for customer

up moving through a maze of touch-tone options on a Interactive Voice

Response (IVR) system?

How

would you

feel if

you

called that

same company and

a

human voice answered "goodafternoonXYZcompanypleasehold"? Neither of the above examples

may be

acceptable customer service but serve to demonstrate a point, the lesson

being that automation should not be randomly thrown

16

at a process.

Information Technology as an Enabler of BPR

1.

Many

processes were never designed at

grew ad hoc processes formed

all,

handle a certain situation.

to

abnormality necessitated some sort of Band-Aid®

Technology was

first

seen as a

way

they just happened.

fix to

As

organizations

Each exception and

be incorporated into the process.

to support the process, automating tasks and speeding

the accomplishment of activities. But as Davenport stated this only served to reinforce the functional stovepipes.

and

information

flow to

new

reengineering,

Technology

used during reengineering to allow process

is

happen

ways

in

processes are

that

have never been possible.

automated,

not just

activities

but

enabled by

After

information

(Hammer, 1990)

technologies.

Reengineering leverages information technology (IT) to allow organizations to rethink fragmented processes and glue the pieces back together.

can

we

we

use technology to do things

use technology to enhance what

Reengineering

is

about

we

we

seeking

exploiting the opportunities IT provides.

break the rules that

How

limit

how

are already doing?" the question

is

"How

"How

can

(Hammer and Champy, 1993)

are not already doing?"

innovation,

Instead of asking,

new ways

to

accomplish the

mission,

This allows organizations to be innovative and

they conduct their work.

does IT enable reengineering?

Davenport (1993) declares that IT can

aid

reengineering in the following ways:



IT's automation capability can reduce or replace

Within service processes

it

human

labor in a process.

can automatically route images and text from

person to person. •

IT's information capability can be used to capture information about process

performance and allows the detailed tracking of tasks, inputs and outputs. •

IT has a sequential capability and can enable changes in

a process, often allowing multiple tasks to be

reducing cycle times.

17

in the

sequence of tasks

worked on simultaneously,

Because of its monitoring and tracking capability, IT can trace outputs to customers or inputs from suppliers, like those used in the transportation and logistic industries.

IT can bring complex analytical methods and decision-making capabilities to bear

in a

process.

IT can make processes independent of geography.

Through

IT, information

thus integrating

split

IT can provide an

may be accessed and used remotely by many

users,

tasks and processes.

intellectual capability

by allowing the capture and

dissemination of knowledge and expertise to improve the process.

two parties would otherwise communicate through an intermediary.

IT's disintermediation capabilities can pass information between

within a process that

The

tools that technology "brings to the table" helps to alter fragmented processes and

bring

them

driver,

together, thereby enabling reengineering.

Technology

is

an enabler, not a

of reengineering. 2.

BPR and

the Role of the Information Systems Staff

Successful reengineering projects must

strike

a balance between reliance

Information Systems (IS) personnel and general management. identify the applicable technologies, design,

reengineering.

IS staff have the

on

skills to

implement, and manage the technical areas of

Because of the important role of IS

considered partners in the reengineering effort.

in reengineering, the

IS staff must be

Their involvement on the cross-functional

teams, early in the effort, highlights the importance of IT and allows the IS staff to

preview the proposals

move from "order

(i.e.,

a sanity check) for implementation hazards.

The IS

role

must

taker" and "system mechanics" to one of a partner in leadership

(Martinez, 1995).

Hammer

admits that 50 to 70 percent of reengineering efforts

intended dramatic results (Hammer, 1993).

fail

to deliver the

Martinez (1995) states that more often than

not this failure "can be attributed to the companies failure to engage IS as a true partner in

18

reengineering." benefits

However, IS should not take the

of managers

accountability for the

reengineering

leading

new

lead for the overall effort, the obvious

initiatives

are

that

responsibility

and

process are placed "on those most knowledgeable about

operations and most affected by the impending change" (Martinez, 1995).

Throughout the role

IS should be assessing current capabilities, redefining

effort,

its

and mission, developing strategies and architectures, developing a master plan, and

taking leadership roles where applicable

(e.g.,

application of technology to the process).

Project managers must pay careful attention to ensure that IS

developed plans harmoniously with the

of the

rest

effort for

is

smooth

involved and has integration during

project implementation.

TAILORING YOUR APPROACH TO PROCESS IMPROVEMENT

G.

The appendix presents three methods, or conducting process improvement.

approach that may be used by

model

is

all

situationally dependent.

What

is

specific step-by-step procedures,

the "best"

way? Unfortunately,

organizations, public or private.

there

is

for

no

The development of a

Successful organizations will tailor their improvement

models to the breath and depth of the change needed within sub-processes and across a process (Caudle,

1995).

Successful managers continue to use multiple improvement

techniques (quality teams, unit costing, technology-based methods, etc.) to leverage those tools and techniques in order to afford different insights to organizational

(Euske and Player, 1996). The inclusion of parts of the models presented along with the generic model proposed within

this thesis

improvement

in the

appendix

should allow process managers to

sufficiently tailor their approach.

H.

HOW THIS DOCUMENT WILL APPROACH PROCESS IMPROVEMENT There

All

is

a commonality

methods include project

between

definition

all

the process improvement methods researched.

and planning, an examination of the old process, the

modification or reengineering of the process, and project implementation that takes the

19

strains

These commonalties are addressed

of organizational change into account.

in this

thesis:

The

details of a specific

method

or approach to process innovation

inclusion of several key activities

is

critical to the success

may

of any

vary, but the

These

initiative.

include selecting processes for redesign, giving structured consideration to enablers of innovation, creating a vision, understanding the existing process, and designing the

new

process and organization in detail. (Davenport, 1993, pp. 300)

This document provides instruction into each of these phases

primer for your improvement

The remainder of this document

efforts.

in

order to act as

will

follow a rather

generic process improvement model shown below:

The phases addressed Phase

I:

model

in this

Direction Setting

-

are:

Ensuring the improvement effort

is

properly aligned

with the organization's vision and goals.

Phase

II:

Development of the

BPR

plan/timelines and

team

-

Setting

up the team

and planning for BPR.

Phase

III:

Analyzing the existing process

-

Ways

to view and examine the current

process for improvement opportunities.

Phase IV: Designing the new process

thumb

for designing the

new

-

How

to simulate creativity

and rules-of-

process.

Phase V: Implementation

-

Ensuring the project

is

properly implemented into the

organization.

Phase VI: Environmental Enablers and it

is

the considerations of

how

Inhibitors

-

This

is

not so

much

a phase, as

people affect the reengineering process and what must be

done to take account of the impact. This model provides the barebones of any improvement process. applicable to smaller organizations and

may be

20

It

is

tailored to their specific application.

readily

RECOMMENDED READINGS

I.

The following readings provide greater

detail into topics

covered

in this chapter:

The Electronic College of Process Innovation (ECPI): Achieving Breakthrough

Improvement

is

CD-ROM

a

(DTIC)

The ECPI

related to

BPR,

is

a

available through Defense Technical Information Center

knowledge-warehouse about

total quality

BPR

management, acquisition reform, and change management.

contains textbooks, guidebooks, and training course materials.

anyone considering

DSN: 427-8274

BPR

covering numerous topics

within the

DOD.

It is

It

a handy reference for

Copies may be ordered by calling

DTIC

at

or 1-800-225-3842.

Framework for Managing Process Improvement by Robert authoritative reference guide for

form on the ECPI

DOD

process improvement.

It is

J.

Davis

is

the

available in electronic

CD-ROM or hard copy through DTIC.

Reengineering the Corporation by Michael

Hammer

is

recommended

for learning

the core of reengineering from an executive standpoint, without being cluttered with a

methodology.

21

22

ORGANIZING FOR BPR

in.

Before rolling up the processes,

some key

and reengineering the organization's business

sleeves

decisions need to be made.



Do you



Will the reengineered process contribute to the organization's goals and

require the help of consultants?

objectives?

Why is the

process done

What can

at all?

Is

it

they do for you?

congruent with the

organization's strategic direction?



Who



Which processes should be reengineered?

is

needed for a successful reengineering project? What Is the

This chapter provides guidance to help the reader

will

they do?

process really broken?

work through

and properly prepare for a successful reengineering project. The

first

these questions

section discusses the

benefits and problems of using outside consultants to aid the organization throughout

reengineering. Next, direction setting

is

introduced, ensuring reengineering

the organization's vision and goals. Lastly, the composition and roles of the lead and do the

A.

work of reengineering

is

aligned with

team

that will

are considered.

CONSULTANTS Consulting

getting bigger.

is

big business, and due to the recent interest in reengineering

By some

estimates consulting for reengineering projects

now

it

is

provides

approximately 20 percent of the revenue for the consulting industry, or anywhere from $1.4 to $2.6 billion a year.

Why

do organizations

reengineering project? Reengineering basis, or

is

have ever done for that matter.

can be daunting. their efforts,

It is

namely

feel the

need to hire consultants for the

not something that organizations do on a routine

The

idea of taking

on such a risky undertaking

because of these reasons that organizations have sought help with

in the

form of consultants. (Hammer, 1995)

23

What Can

1.

Consultants Do?

Hammer

According to

(1995) consultants can aid

in the

reengineering effort in

three ways: head, heart and hands.

The Head

a.

Consultants can bring experience and knowledge to the project (the head).

Many of

application of these techniques.

Costing

complex and require

the tools used during reengineering are

(ABC)

are

all

training for the

For example, Benchmarking, IDEFO, and Activity Based

disciplines in their

own

right.

The use of either

external or internal

consultants can aid the reengineering team in the application of these tools. the team to focus intricacies

of the

on

their

primary goal of redesigning the process and not on learning the

tools.

Consultants bring specialized organization

1995)

may need

Some

experience, and

skills,

to steer efforts

that the

but cannot afford the cost or time to develop internally (Shabana,

Using the lessons learned

at

other organizations they

around expensive or time-consuming

b.

may know how

pitfalls.

The Heart

Consultants can also provide the "heart." the project the consultant

may be

In the tough times throughout

able to motivate and enthuse the team.

By

acting as

they are in a position to mediate the conflicts that are likely to occur during

reengineering. participate in transition."

know-how

consultants have the ability to transfer their knowledge from reengineering

other organizations.

facilitators

This allows

Their dedication to the effort

communication

efforts,

may be contagious

as they counsel leaders,

support the teams, and help "navigate the rapids of

(Hammer, 1995)

c.

The Hands

Consultants

may

lend extra sets of hands to the project.

organization does not have the available

manpower

24

What

if

the

to devote to the effort? Reengineering

is

time consuming work, even the simple projects

may will

If the organization

involve years.

may

take months, and larger projects

does not have slack resources (man-hours)

who

do the detailed work of reengineering? Consultants can lend a hand to help develop

the models, run the numbers, and complete the documentation.

The Pro's and Con's of Consultants

2.

Outsiders provide a fresh set of eyes, unbiased by the present organizational

They sometimes provide another perspective

culture.

and

in the

design of

may

to protect, or

new

or reengineered process.

believe the present process

Outsiders, or consultants,

may

find

it

of the old process

in the analysis

Organizational insiders

works

fine the

easier to say the

way

is

it

may have

turf

(Interview, Haga).

emperor has no

clothes.

Larger

consulting firms can provide assistance by helping to develop the software and databases that might be required to

implement the project.

Few

organizations have the

skills

and

experience to implement change throughout the organization, a good consulting firm brings this kind of experience with them.

(Hammer, 1995)

Consultants however, can be a double-edged sword. consultants to lead the effort results

of the

dangerous.

is

It is

your organization

have collected

effort long after the consultants

Depending

entirely

on

that will live with the

their fees

and gone home.

By

not actively involving the organization's

own

the necessary talent in-house

Additionally, by not involving the organization's

personnel

in

is

missed.

personnel, a golden opportunity to develop

conjunction with the consultants'

work

little

monitoring

may be done

to

ensure the consultants are doing a proper job. For instance, one Chicago bank hired a firm

and allowed the consultants to position themselves as the leaders and owners of the entire project.

When

the bank discovered the consulting firm

information to hide problems, the

bank was forced to

it

start

was too over.

late, six

was using

(adapted from

effort.

The use of consultants

Hammer,

Summarized below

control over the

to

be scrapped, and

will

depend on the

months of plans had

organization's experience with process improvement and the

devote to the

its

amount of time

available to

are the pros and cons of using consultants

1995):.

25

Pro-The

companies' experiences

ability to leverage other

Pro-Getting access to essential

skills

Pro-Third-party objectivity

Con-The

risk

of outsourcing an important capability

Con-Incurring significant expense

Con-Diffuse accountability

Con-Risk of expecting the consultants to have

all

the answers

Con-Risk of having the consultants' biases influencing organizational decisions

Not

all

companies use consultants.

Texas Instruments and Harley Davidson both

have chosen not to use consultants during reengineering (Barrett, 1996). Instead teams

The

the corporate level are available for use by the divisions during process innovation.

advantages

of

internalizing

the

change

function

is

the

clout

at

with

associated

recommendations generated from within the organization, thereby avoiding the "notinvented-here"

syndrome

(Barrett,

1996).

Also while

it

is

consultants to diagram processes and functions, their diagrams

certainly

may

possible

ignore the political

and organizational forces that have shaped existing processes (Shabana, 1995). forces are a necessary consideration throughout the project and

may

for

These

not be recognized by

the consultants.

Furthermore,

at

least

consultant's interventions had

one study (Shabana, little

1995) shows that the "level of

influence over the success of the

the outcomes and implementation dimensions."

He

credits this to the

BPR

project in both

"wide fluctuation

the quality of services currently offered by consulting firms" and the trap that

organizations

fall

into "expecting consulting firms to reengineer their processes with

or no contribution on their part" (Bashein, 1994).

26

As

is

in

some little

further explained in Chapter 6,

the

outcome of

the project

is

on the organization's commitment to

ultimately dependent

the project (Shabana, 1995).

PHASE

B.

I:

DIRECTION SETTING

This section planning

titled

is

direction setting rather than the broader term

order to properly place this exercise

in

much

in the

strategic

context of a small organization

larger bureaucracy, the primary audience of this report.

Additionally,

the term strategic planning seems to downplay the significance of action.

Plans never

operating

in

a

executed, or executed poorly, are useless. For these reasons the author has elected to use the phrase "direction setting."

Direction stetting connotes an azimuth for action, the direction to which the organization will strive for throughout the reengineering effort. organization

overarching strategies the organization.

may

Below

Every organization

in

direction

identifying

good

is

its

charge of an

(DOD)

the specific

is

why

whom they

they exist, and

created for a purpose.

routine sets

be

likely to

in,

increasingly

is

generally

however, does not eliminate the need for these smaller

This,

and objectives are

grows

larger organization

is in

the business unit or functional area strategic planning

organizations to think through

more complex, and

one

not be relevant or applicable to the tactical level execution of

not required (Davis, 1994).

specific goals

much

a particular need of a

fulfilling

If

clear.

exist for.

In the early years the mission

As

the organization matures,

and the

becomes

the specific mission and the communication of changes

complex and

difficult

(Simons,

1995).

Only

reason for being can an organization begin the reengineering process.

reengineering a process, and making

it

more

efficient, if

it is

after

What

not properly aligned

with the vision and objectives of the larger organization? Until the organization asks what it

should be doing, the question of

spent on reengineering

how

may be wasted

if

best to

do

it is

moot.

The time and resources

leadership has not defined the strategic direction.

(GAO/ATMD-10.1.15, Davenport 1993)

Figure 3-2 shows

27

how

mission

is

a critical

work

consideration in defining in the

processes, and

it

is

from the mission that

all

other elements

process flow.

Mission Defines

Vj

||

Accomplish

Work Processes Execute

\J

Guide ft

Decisions

Consider \)

Supports

Information

Employs

{j

4r

Processes

Technology

Work Processes From GAO/AMED-IO. 1.15.

Figure 3-1. Relationship between Mission and

Technology. Direction setting

mission

is

still

is

to Information

looking back to the organization's mission,

seeing if the

applicable and relevant, to ensure the reengineered process

is

properly

aligned with the organization's mandates and mission.

Measuring how well the agency's core business processes perform in terms of cost, quality, and timeliness in serving customers helps the agency prioritize areas for improvement, decide whether reengineering is in order, and make a compelling argument for investing time and resources in redesigning a process to achieve better results.

The

who

(GAO/AMID-10.1.15, 1997,

results

of the

this

pp. 14)

phase are a clear organization mission, an appreciation of

the key customers or stakeholders are,

define success.

With

this

how to meet

their expectations,

and metrics to

information the reengineering team can set out with specific

goals and not waste time determining what their objectives should be. (Davis, 1994)

28

Identifying Organizational

1.

Mandates

Before reengineering any applicable mission statements,

documents should be reviewed by leadership to must do.

The

legislation,

ascertain what, in fact, the organization

In this context, mandates are the requirements of the organization as a whole.

military

the idea here

is full

is

of mandates

in the

form of Standard Operating Procedures (SOPs) but

to review the relevant policy

exists, its mission,

and what

it

is

documents

required to do.

that lay out

why

the organization

Bryson (1995) has found that unless

organizational mandates are clear and well known, organizations will likely all

and policy

make one

or

of the following mistakes: •

By



They may believe they

not

knowing what they are

are supposed to do, they are not likely to

more constrained

in their actions

do

it.

then they actually

are.



They may believe allowed to do it.

The outcomes of

this

that unless specifically ordered to

do something, they are not

review are the identification of formal and informal mandates, the

requirements of these mandates (possibly leading to goals and/or performance indicators),

and an understanding of what actions are

mandates the organization

may

revisits the

specifically

off-limits.

By

reviewing the

sphere of the organization's possible actions and

continue with the direction setting process having a better understanding of what

it is

"formally and informally required to do (and not do) by external authorities". (Bryson,

1995) 2.

Customer and Stakeholder Analysis

Reengineering should be focused on the customer. organization should have an understanding of

who

its

Before reengineering, the

customers

are,

and

their

needs and

expectations. This information will be used to guide the reengineering effort and set goals for cost, quality, and cycle-time for the organization's outputs (products, information).

29

In addition to customers, there exists another set

of people/organizations

who have

the ability to influence the organization or that are affected by the actions and strategies

These other groups, outside the immediate boundaries of the

the organization pursues. organization, are

known

as stakeholders. Stakeholders

may

include, suppliers, regulatory

groups, inspectors, higher headquarters, and subordinate units.

Stakeholders can play an

What

important role in reengineering through their ability to influence the process. their expectations?

What

is

are

the gap between current performance and their expectations?

This defines the measures the reengineering team will consider in order to bridge that gap.

If

an organization does not know

who

its

[stakeholders] use to judge the organization,

against those criteria, there

should do to satisfy

its

is little

stakeholders

are,

what

and how the organization

likelihood that the organization will

they

criteria is

performing

know what

it

key stakeholders. (Bryson, 1995, pp. 70)

Stakeholder and customer input, gathered throughout reengineering, or even their

involvement on the reengineering team are keys to success and will help to shape the mission and guide the reengineering

Clarifying Mission

3.

If

effort.

you do not know where you're heading, you're

likely to

end up somewhere

else.

—Yogi Berra

Typically missions for organizations operating within the larger mission.

to provide

DOD's

largest mission, "provide for the

much guidance

mission defines

why

in

it

sets the

common

are subsets of the

defense,"

terms of direction for process innovation.

the organization exists,

its

contributes to the larger organization's purpose. issue,

DOD

is

Reviewing the

organizational purpose, and

Mission development

not likely

is

how

this

a leadership

course and direction of the entire organization and the reengineering

initiative.

Clarifying mission involves looking at the critical factors that define success for the

organization, reaching a consensus on

what

it

30

is

to accomplish for

whom, and by when

Bryson (1995) presents

(GAO/AMID-10.1.15).

questions

six

that

serve

to

help

organizations clarify their mission:

Who are we?



Separate what the organization

from what

is,

it

does.

Organizations are a means to an end, not an end in themselves. identity

of the organization? What does

For instance,

in the early parts

it

mean

to say

you are

What is the who you are?

of the 20th century the railroad companies saw

themselves as railroad companies and not as transportation companies that

happened to be themselves

The

in the railroad business.

was an

inability to

result

of this definition of

recognize the rise of new competitors like the

automobile and trucking industries. •

In general, what are the basic needs social or political problems



we

we

exist to

exist to meet,

or what are the basic

address?

do we do to recognize, anticipate, and respond to these needs or problems? The more that the people in the organization as a whole attend to external needs and problems, the more likely it will be that a climate

In general, what

conducive to innovation

will prevail,

and the easier

it

will

be to justify desirable

innovations to internal audiences. •

How should we respond to our key stakeholders?



What are our philosophy,

values,

and culture? Only

strategies that are

congruent with the philosophy, core values, and culture are

What makes us



By

distinctive or

clarifying mission, process

of the

likely to succeed.

unique?

improvement

is

given meaning and direction in the context

entire organization.

Vision of Success

4.

The wants to

vision of success, or vision statement,

be,

organization

the end-state, the

should

strive

for,

commander's the vision

is

the vision of what the organization

intent.

It

of success.

is

Vision helps to inspire the

reengineering effort by describing the organization's future successfully implemented and adopted

policy and decision making.

It

by the organization.

lays out the values, ethics,

31

the picture of what the

when

innovation plans are

Vision provides a basis for

and morals that describe

how

the organization will

move towards

the vision.

defines the boundaries that will not be

It

crossed in pursuit of its mission.

Goals, Objectives and Performance Criteria

5.

Without measurement, you cannot control

manage

If you cannot manage

it.

it,

Goals are refinements to the

it.

you cannot control

If

you cannot improve

They

vision.

it.

identify

-

H.

how

Goals support and quantify the mission and

strive to perform.

J.

it,

you cannot

Harrington.

well the organization will

vision.

Clausewitz stressed

the importance of goals and objectives for military operations, and goals are

no

less

important for reengineering military organizations.

Goals for reengineering should be ambitious stretch goals, for instance, over 50 percent improvement (Davenport

improvements of

1993,

five or ten percent,

it

Hammer is

1993).

Reengineering

is

not about

about breakthroughs and quantum leaps

performance (Caudle, 1995). Stretch goals motivate reengineering,

set the goals small

the reengineering team will likely deliver small results, incremental improvements.

team

aggressive, bold goals and the reengineering strive to

develop

How ways:

new ways

will

identify their stakeholders, internal

reengineering

Successful

and external customers, and what

their

Two

projects

performance

Goals are established that direct the organization to meet or exceed

expectations are. these expectations.

communicate extensively with They ask what the performance problems

organizations

stakeholders. is

doing to meet their performance expectations.

their

are

customers

and

and how well the

They ask what business

processes should deliver as final products and services, what performance levels should be,

Set

to conquer the problems.

customer involvement and benchmarking.

organization

and

be forced to think creatively and

should the process performance goals be established and measured?

Successful

in

and what suggestions customers and stakeholders have about

enable improvement (Caudle, 1995, pp. 22)

32

factors that

might

Another way to determine process goals

is

through benchmarking. Benchmarking

involves comparing the process being reengineered with a similar process within the organization, or a similar process in an outside organization that does a first-class job.

The purpose

is

to find out

who

does

job the best.

this particular

Benchmarking

is

discussed in detail in Chapter IV.

Each goal should contain

by how much, and by

as least three elements: what,

when. For instance: •

Reduce development cycle time by 50 percent



Double customer service

satisfaction levels in



Reduce processing costs

for customer orders by

Measures must be developed to determine.

what the organization

instance, in the former Soviet Union,

was rewarded on the that

was

two years 60 percent over three years

relevant to the workers performing the

desires to achieve (mission and vision).

management

manufacturing

at sheet glass

basis of tons of glass produced.

The

result

The measures were then changed

thick and heavy.

years

that are affordable to collect, readily available or easy

They should be understandable and

process, and measure

in three

was poor

For

facilities

quality glass

to square-foot

of glass

produced, and the predictable results were thin glass that was no more usable than before (Euske, 1984). criteria

An

effective performance

measurement system should

fulfill

the following

(From Defense Enterprise Planning and Management, 1996): •

Validity:



Reliability:

It

conditions,

must measure what

On it

it

sets out to measure.

re-assessment of the same things, under the same/similar

must produce the same/similar data or information.

The performance measure captures



Utility:



Strategic Focus:

It is

the kind of information needed.

aligned with the higher organization's vision and goals.

33



Systematically Optimized: as vertical reporting.

To improve performance and

Measure

quality

horizontal, as well

of output (effectiveness) as opposed to

focusing only on efficiency (cost of production). •

Integrated: Evaluates cost, quality,



Understandable and Useful: Easy to use

etc.

(so

gets used) and has an assigned

it

owner. •

Selective: Includes a reasonable

number of measures

critical to success.

Provides assessment of things that provide a balanced perspective of performance.

It is

effective analysis

easy to get "data/information overload", which hinders

and use of performance measurement

results.

Use common

sense.



Relevant and Appropriate: For the intended audience and organizational setting.



Cost-effective: Available at a reasonable cost. analysis

must not be excessive. Purchasing expensive hardware

computers) to gather data that the data

The cost of data

is

very useful, the cost

is

of marginal use

may

still

is

collection and (e.g.,

not cost-effective.

Even

if

be excessive.

Performance targets define and measure progress toward meeting goals and objectives.

way

They provide gates and check-marks to meet during an improvement

to monitor and measure the success of process improvements.

organizational goal

is

For instance,

months, another 30 percent by the end of the

linkage between mission and action.

At

least

performance

1

four

target.

if

a

an

to double customer service satisfaction levels in three years, a

performance target might be to improve customer service levels by 50 percent six

effort,

categories

in the first

first year.

Performance targets provide a

can be

developed for each goal or

*

of measures

Consider developing process measures that describe fitness for

The Defense Technical Information Center (DTIC) can provide software support for tracking goals and targets. TurboBPR uses graphical and spreadsheet formats for periodically tracking process

performance

performance targets and actual performance.

34

purpose, conformance to standard, process time, and process costs as described below (Davis, 1994):



Fitness-for-purpose provides a means of measuring the effectiveness of a

process or product with respect to stakeholder interests. •

Conformance-to-standard provides a means of measuring the quality aspects of a process or product.



Process time measures quantify the response and cycle time characteristics of a process.



Process cost measures weigh the efficiency and productivity characteristics of a process.

These measures may be developed for any of the stakeholders identified during the customer/stakeholder analysis.

How

and for whom, they are identified for

is

dependent on

the needs of leadership with respect to the particular organization, process, or product.

Strategies

6.

Strategies are the plans, policies, programs,

organization to meet performance targets, organization's vision (Bryson, 1995).

and decisions that

goals and

objectives,

Strategies are the bridge

will enable the

and ultimately the

between

specific actions,

the vision, and process reengineering.

Bryson (1995) presents a five-step process for strategy development:

1

What

are the practical alternatives, dreams, or visions

we might pursue

to achieve

this goal, address this strategic issue, or realize this scenario?

2.

3.

What

are the barriers to the realization of these alternatives, dreams, or visions?

What major

proposals might

visions directly or to

4.

What major

we

pursue to achieve these alternatives, dreams, or

overcome the barriers

to their realization?

actions must be taken within the next year (or two) to

implement the

major proposals?

5.

What

specific steps

proposals,

and who

is

must be taken within the next

responsible?

35

six

months

to

implement the major

Strategies take into account the opportunities and threats of the external environment, the

strengths and weaknesses of the organization, and the mission to develop plans that will

allow the achievement of the organization's performance targets and goals.

C.

PHASE

H:

DEVELOP THE REENGINEERING PLAN

Reengineering to pull off such an

often underestimated in the amount of time and people required

is

enormous task (Hammer, 1995).

process will ultimately involve most, section

first

if

not

Embarking on an improvement

of the organization (Hammer, 1995).

all,

This

presents the duties of key people throughout the organization that will have

an important role throughout reengineering. Next, the symptoms of broken processes and the selection of which processes to reengineer 1.

The Roles

Reengineering

in

first

BPR

not a one person show.

is

are offered.

As

the process

be familiar with some of the many roles of people engaged

in

owner you might already

the process. This section will

discuss the roles of the people that should be involved in the process. graphically illustrates the

between

members discussed

in

the following sections.

different authors but the overall structure remains

36

much

Figure 3-2

The names change

the same.

EIT

/

Steering

Committee CO Reengineering Leader

Czar

PITs

Reengineering Teams:

/

I

Process

Process

Process

Owner

Owner

Owner

BPR.

Figure 3-2. The Roles in

Adapted from Harrington, 1991 Executive Improvement

a.

Team

Also called the steering committee,

(EIT)

this is the

that provide overall guidance to reengineering efforts.

group of senior executives

The EIT

is

usually comprised of

the leader/Commanding Officer and the heads of the functional departments within the organization.

decide

The EIT does not do the work of reengineering but should

priorities,

lead, support,

and approve new processes and organizations as they are formed

(Currid, 1994).

These members must be willing to shed to positively mentality.

The EIT

The primary

Champy •

change

their organizations, is

and avoid

their traditional roles,

have a desire

falling into a "protecting their turf'

normally organized and coordinated by the reengineering leader.

duties of the

EIT

are (Adapted

from Harrington 1991 and

1993):

Communicating the need for change to the

37

entire organization

Hammer

&

Releasing required supporting documentation Identifying

problem processes

in

(i.e.,

directives)

need of improvement

Assigning business process owners Identifying resources for the reengineering effort

(i.e.,

manpower, money)

Registering process improvement teams (PITs)

Defining business strategy and customer requirements

Following up to ensure that process improvement Resolving conflicts that cannot be handled

at

is

an organizational priority

lower levels

Providing rewards and recognition to members of successful PITs

Within the EIT some roles of key players usually emerge, namely the reengineering leader

and the reengineering czar. They

may be

either appointed as such or

may

naturally be self

appointed.

Reengineering Leader

b.

Sometimes the

called the reengineering champion, the reengineering leader

most important job for successful reengineering.

The

leadership and enthusiasm keeps the effort moving.

customize the entire effort (Harrington, 1991).

He

must have the clout to cause an organization to not brings, but to relish

it.

The

leader understands that

response to the external environment or as

it

should be.

He must be

own

is

the executive

leader's job

acts as a visionary just accept the if

is

fizzle.

Some

and motivator.

the organization

probably not be able to implement the changes

may

He

changes reengineering

internal capabilities,

studies

whose

to develop and

is

not changing

is

not as effective

it

"seized by a passion to reinvent" the organization.

strong leader, the effort will likely will

its

This

is

in

Absent a

get done, but the organization

(Hammer

& Champy,

1993).

The leader helps process owners by breaking through obstacles and ensuring an environment of change

is felt

throughout the organization.

38

Reengineering Czar

c.

Since the leader of the reengineering project

members of the organization he may be organization.

When

or champion.

The czar

first

this is

the leader's chief-of-staff for the reengineering project and calls for

guidance and direction.

"one, enabling and supporting each individual process

team, and, two, coordinating 1993).

up with the day-to-day tasks of running the

happens another role sometimes appears, the reengineering czar

person the process owner

functions:

tied

usually one of the senior

is

all

She must be trained

able to focus her energies activities, or a part-time

accordingly.

The

ongoing reengineering

in,

on reengineering.

is

the

She has two main

owner and reengineering

activities"

(Hammer and Champy,

or familiar with, reengineering concepts and tools, and

job for smaller

czar's job

is

This

activities so

may be

a full-time job for larger

long as her other duties are retailored

to (Adapted from Harrington 1991 and

Hammer

&

Champy

1993):

Customize the process improvement

effort to the business

and

sell

the

approach throughout the organization Develop,

in

conjunction with the EIT, procedures that define

how

reengineering will be implemented within the organization

Serve as the EIT's eyes and ears Prepare the job descriptions for the process owners and the PITs

Review and monitor the progress of the PITs Provide guidance and direction to the PITs

Aid

in the selection

of process owners and reengineering team, and selection of

processes to reengineer

Ensure the coordination between reengineering teams, mediate and resolve disputes between reengineering teams

Developing lesson's learned and other documentation for use during future reengineering efforts

39

The Process Owner

d.

The process owner efficiency and effectiveness

or for

many processes being

is

He

advocacy and oversight of the process.

success and failure of the reengineered process

from

start to finish,

money) are

is

is

is

is

is

identified

familiar with the entire process.

The

on the shoulders of the process owner

expected to take actions to ensure the entire process,

By

improved.

available to the process

responsible for the operating

Within each process a process owner

reengineered.

He

is

During reengineering there may be one

of the entire process.

and the reengineering team.

who

the person

ensuring the proper resources

owners they may focus

entirely

(manpower and

on the improvement of

that process.

The process owner process, not just a slice of

need for improvement

it.

lies,

is

given the perspective of looking through the whole

He must

focus his efforts and resources where the greatest

whether that

is

within a certain function, or the hand-offs

between functions (the white space on the organizational

chart).

His job

program manager. A program manager usually has very specific new product by a certain date, in conformance with customer requirements). The business process owner's goal is to improve the assigned process to the point at which it reaches best-of-breed status and to keep it at that level. (Harrington, is

comparable

goals

(i.e.,

to a

to deliver a

1991)

Appointed by the EIT or management, the process owner's

responsibilities

during reengineering are to (Adapted from Harrington, 1991):



Act as the representative for



Ensure that the overall goals of the process are met and that the improvements

made within

the process

all

functional managers

do not negatively

affect other processes or other parts

of the organization (sub-optimization) •

Define the preliminary boundaries and scope of the process



Form



Ensure the PIT

a Process Improvement

is

Team

(PIT)

educated or trained

principles

40

in the tools

of reengineering and

its

Organize the PITs



and conducting meetings,

activities by: planning, preparing,

following up on PIT activities, and resolving or escalating differences between

PIT members •

Safeguard the integrity of measurement data



Identify critical success factors



Define sub-processes and their owners (usually



Identify

and key dependencies of the process line

managers)

and implement process changes required to meet business and

customer needs Maintain contact with the czar and



EIT

regarding: the

PITs progress, resource

requirements, automation and mechanization issues

mechanisms for continuously updating procedures and improving the effectiveness and efficiency of the overall process



Establish the appropriate



Maintain contact with the customers of the process to ensure that their expectations are understood and met

Keep the PIT informed about changes



Who a person

who

is

that

may

effect the process

should be the process owner? The process owner selected should be

concerned and involved

in the present process,

has the power and clout to

influence changes in policies and procedures affecting the process, has developed strong leadership and group

the

entire

process.

skills, is

It

is

confident and persistent, and

is

familiar with the

up to the process owner to organize and

workings of

facilitate

the

reengineering team throughout the process, a challenging and daunting task, but one that

might be very satisfying to the right individual.

e.

The Process Improvement Team

The Process Improvement Team or reengineering team

work of action

reengineering gets done.

on a

is

where the actual

This group, along with the process owner, will take

specific process, analyze the old system,

system, and plan out the details of implementation.

41

redesign or reengineer the

The PIT

is

new

a small group (about 5 to

10 people) of insiders

who

and

represent the various functions being reengineered

outsiders of the current process. Insiders it.

know

the existing process well, or at least their functional part of

They have worked within the process and understand the process "flow."

intimate

knowledge of the process

is

both an asset and a

liability

Their

They

of the team.

are

quickly able to point out deficiencies and the causes of the problems in the current system.

However, because of the time they have spent with the old system they may

new ways of performing

to design

find

it

harder

the process.

Insiders... are incapable of reengineering a process.

Their individual perspectives

be too narrow, confined to just one part of the process.

may

Further, insiders can hold a

vested interest in the existing process and the organization designed to support

it.

It

would be asking too much to expect them, unaided, to overcome their cognitive and institutional biases and to envision radically new ways of working. (Hammer and Champy, 1993).

Therefore the best insiders to have on the PIT are the "mavericks" that are smart enough to understand the old system, open enough to critique and support the reengineered process, and credible enough to muster the support of their functional counterparts. brightest"

Ideally, the

persons assigned from the functional areas are the "best and

(Hammer and Champy,

Due

to the aforementioned reasons, insiders alone

reengineering the process alone. valuable.

1993).

This

Outsiders objectivity and naivete

will stimulate

new ways of approaching

reengineer the

new

A

process

ratio

(consultants), or

where the

may be

is

so

use during the analysis phase, but

when

it

comes time

to redesign or

1993).

of two or three insiders to each outsider seems to be the rule

The

outsiders

may come from

outside the organization

from within the organization but outside the process.

suppliers,

a tough time

fresh blood of the outsiders

little

the problem

(Hammer and Champy,

(Hammer and Champy, 1993)

from the

is

may have

Representatives

customers, or stakeholders of the process can bring their priorities and

recommendations to bear on the new process and are therefore important members of the

42

team.

Outsiders must be big-picture thinkers,

process, and bold

enough to voice

and the contention that

may

result,

who

their opinions.

can quickly get up-to-speed about the

The mixture of

insiders

and outsiders,

must be carefully managed by the process owner.

Outsiders in the form of personnel from IS should be engaged

from the beginning. As discussed applications for IT in the

new

in the last

in the

PIT

chapter they have the capability to introduce

process.

The team members'

responsibilities

are to

(Adapted from Harrington,

1991):

Participate in

Conduct

all

PIT

activities (e.g., train in

BPR activities in

his or her

BPR techniques,

attend meetings)

department as required by the PIT

(e.g.,

obtain "local" documentation, develop a flowchart of the department's participation in the process, verify application of the participation in the

process, verify application of the process, measure efficiency, and help

implement department changes) Participate in the design of the

Implement changes

in the

new

process

process as they apply to his or her department

(e.g.,

supervise production of new documentation, organize training, and perform

follow-up work)

Chair sub-process teams as appropriate

Support change

(e.g., inform,

encourage, provide feedback, and

listen to

complaints) Train and involve other department

members

as appropriate

Solve process-related problems

Provide his or her department with a better understanding of how total process.

43

it fits

in the

Finding the Processes

2.

to Fix

The process owner

Processes, not functions or organizations, are reengineered.

However, the EIT should have

has likely been assigned a specific process to examine.

used some sort of method to choose which processes require attention. briefly describes

how

section illustrates

More

a process should be chosen for reengineering.

some of

the attributes of broken processes.

This

This section

importantly, the

is

useful for the

process owner to gauge the extent to which his/her process requires improvement.

Identify the

a.

Major Business Processes

how

All businesses use processes, these are

of macro-level processes

identification

leadership will need to conclude

the

not always easy

is

work

or

effort

in

The

However,

intuitive.

what the organization's processes are

communication during the reengineering

gets done.

order to facilitate

and to provide a context for understanding

sub-processes.

Texas Instrument's (TI) semiconductor division does about $4 business annually.

When

TI embarked on reengineering they were surprised TI identified

macro-level processes operate within their organization.

six

billion

at

of

how few

processes:

strategy development, product development, customer design and support, manufacturing capability,

customer communications, and order

more than ten

& Champy,

(Hammer

principle processes.

Within the Marine Corps, the

work: command, acquire force operations

assets,

(MCPIP Force

processes could be broken identification

Few

organizations operate

1993)

identified five principle processes at

provide capabilities, sustain readiness, and provide for

Structure Process Reference Book, 1995).

down

into multiple levels

The process assigned

larger macro-process.

larger goals

MCCPIP

of these macro-processes allows for a

during reengineering.

some

fulfillment.

of sub-processes.

common

to the process

In these cases the process

of organization.

44

Each of these However, the

vocabulary and perspective

owner

is

likely a

must be taken

in

sub-process of context of the

Selection of Processes for Improvement

b.

Once

the organization's processes have been identified the question then

becomes which processes

to reengineer

the processes that have a strong impact

If reengineering

first.

on the organization,

is

new

that are truly broken,

have the greatest potential for successful change should be tackled

low hanging

Part

fruit first.

D

of

this section

may

to the organization,

first.

and that

Reach

for the

help in the identification of broken

processes.

The

GAO

(GAO/AMID-10.1.15) provides

organization determine which processes to reengineer



first:

Processes with the strongest link to organizational mandate and mission, and the highest impact



the following guidelines to help

on customers

Processes with the biggest potential return on the resources invested

improving them

(e.g.,

in

processes that cut across several functional units where

opportunities to reduce hand-offs, reviews, cycle time, and costs

may be

greatest)



Processes where change management issues can be more easily resolved

because there

is

strong consensus

among

the organization, stakeholders, and

customers on the need for change •

Processes that can be redesigned with currently available resources and infrastructure



Less complex processes where improvement goals can be achieved within a short period

of time and experience can be gained

reengineering

Identify Process Boundaries

c.

Before the Process

must be

in

established.

Owner can

These boundaries

begin to reengineer, the process boundaries

will identify

the level of detail included in the process.

where the process begins, ends, and

Identifying the boundaries includes determining

the potential involvement of functional units in the improvement process.

Davenport

(1993) presents five questions to help define the process boundaries: •

When

should the process owner's concern with the process begin and end?

45



When



Where do sub-processes begin and end?



Is the



Are performance

should process customers' involvement begin and end?

process fully embedded within another process? benefits likely to result

from combining the process with

other processes or sub-processes?

The process owner does not make these PIT, the Czar or

EIT

will

decisions alone.

want to ensure

In addition to the input

that the process boundaries

from the

do not overlap with

another PIT's responsibility or leave a gap between processes.

Symptoms and Diseases of Broken Processes

d.

Looking

owner and PIT some

at

how workers

insights into the problems that effect the

The following symptoms and in the identification

within a process operate

diseases are presented by

may

give the process

performance of the system.

Hammer

&

Champy (1993)

to aid

of broken processes.

Symptom: Extensive information exchange, data redundancy, and rekeying. Disease: Arbitrary fragmentation of a natural process. If information

is

being transferred from one computer printout into another

computer, or requires computers to electronically

move

the data

from one database to

another, or requires extensive communication between participants in the process,

suggests that a natural activity has been fragmented activities are reactions

smooth the

interface

by employees

between

in

Symptom: Inventory,

1993).

These

an attempt to pull the process back together and Faster,

activities.

symptoms of the problem and not the

(Hammer and Champy,

it

more robust

interfaces will treat the

disease.

buffers,

and other assets

Disease: System slack to cope with uncertainty This goes beyond inventory assets to include information, money, and extra workers.

Why

do workers and management generate and keep

inventory, and workers?

Is

it

additional reports,

to ensure the resources are there just-in-case

46

demand

Reducing

surges and additional items or information are required?

the slack in a

all

system requires certainty, which may not be possible, but by reducing the uncertainty

may be

system, one

One way

able to reduce the slack materials and

to reduce the uncertainty in a system

is

manpower

in a

built into the system.

to structure the processes so that

customers and suppliers can work together to plan and schedule the demand (Hammer and

Champy,

1993).

Symptom: High

ratio

of checking and control to value adding.

Disease: Fragmentation

Do

customers care about the audits, internal controls and quality checks of

The customer values

Probably not.

the organization?

reasonable cost, delivered where and

customer, they do not care

if

it is

when

done

quality results,

From

they need them.

produced

at a

the perspective of the

right the first time or the fourth time.

Like

TQM,

reengineering attacks the root cause of discrepancies, and focuses on eliminating the

causes of non-conformance.

Symptom: Complexity, exceptions, and

special cases.

Disease: Using one process to

needs.

When most specific problem. situation.

As

processes were

fulfill all

first

designed they were created to handle a

special cases arose, the original process

With each new exception another

twist or task

process and subsequently the process grew more complex. into a process

the

may

two

to handle that

was incorporated

into the

However, most of the inputs

continue to be that original simple case, yet

more complex process created

creation of

was modified

for the special cases.

The

it

must proceed through

solution

processes, one for the simple case, and another for the

may

lie

in the

more complex

cases

D.

RECOMMENDED READINGS The following readings provide

additional information

chapter:

47

on the topics covered

in this

Michael Hammer's book

The Reengineering Revolution (1995),

balanced perspective on using consultants during reengineering. not pull

many punches

As

provides

a

a consultant he does

in critiquing his colleagues.

For information on strategic planning or direction setting look for John Bryson's

book Strategic Planning for Public and Non-Profit Organizations: A Strengthening

and Sustaining Organizational Achievement,

For a more Service Process

in

Guide

to

(1995).

depth discussion of goals and performance measures consider the

Guidebook (1998) published by CAM-I.

This guidebook not only

provides instruction on the unique characteristics of service processes, but also includes a case study of the reengineering of the Marine Corps'

Copies are available from

CAM-I

Improving Performance:

How

(1995), by Geary

at

to

Resource Allocation Process.

(817) 860-1654. Alternatively, refer to Chapter 12 of

Manage

the White Space

on

the Organization Chart

Rummler and Alan Brache.

H.J. Harrington's book, Business Process Improvement{\99\), will furnish

some

additional information about the roles and responsibilities of the actors in reengineering.

48

PHASE

IV.

The purpose of

m

this

-

UNDERSTANDING THE OLD PROCESS

Chapter

is

to present a variety of

Some methods

effectiveness and efficiency of processes.

TQM,

perspectives to view the old process.

For

are direct descendants from

The

while others rely on software-based modeling.

methods to gauge the

tools provide a variety of

reason the application of one tool

this

By

provide insights that another tool failed to expose.

may

leveraging the strengths of the

improvement for use

different tools, ideally the user will identify opportunities for

in the

next phase, redesign.

A.

WHY ANALYZE THE OLD PROCESS The

surveyed recommended that a study of the present system be

literature

conducted before attempting to redesign the process (Harrington, 1991;

Champy, 1993, Davenport, 1993, Davis, 1994; cautions readers from spending too

Understanding your process those processes

is

is

Currid, 1994;

much time on

an essential

1995).

and

Hammer

analysis:

first step in

a destructive waste of time.

Hammer,

Hammer

reengineering, but an analysis of

You must

place

strict limits,

both on the

time you take to develop this understanding and on the length of description you create.

(Hammer, 1995,

Hammer

pp. 22)

reasons that

it

is

a waste of time to

process that will shortly be thrown away.

fill

up binders with information on a

Secondly, too

much

analysis might inhibit

change by crippling the imagination, whereby the reengineering team convinced that the process actually works.

He recommends

devoting about 4 to 6 weeks

on studying the current process focusing on what the process does, performs, and

why

it

does not perform

better.

may become

how

well or poorly

it

(Hammer, 1995)

Other authors are not as pessimistic on the value of analyzing the current process (Davis 1994, Harrington 1991, Davenport 1993).

49

They see the old process

as a

handy

example of

how

done and the mistakes previously made.

things have been

Davenport

(1993) presents four reasons for analyzing and documenting the current process:

1

Facilitates

communication among

participants.

Creates a

common

understanding of the existing structure. 2.

Documentation is an essential input to migration and implementation planning. It allows for an understanding of the magnitude of anticipated change and the tasks required to move from the current to a new process.

3.

Highlights problems in an existing process, thereby helping to ensure they are not repeated in the

4.

new

process.

Provides a baseline to measure the value of the proposed innovation. Given a process objective of reducing cycle time, for example, baselined data collection would need to include measurement of elapsed time for the current process.

The reengineering team should take the time For reengineering projects within the changes

in

information

systems,

to

DOD,

document the old process before redesign. especially projects

documentation

a

is

whose scope

prerequisite

for

requires

process

implementation (Davis, 1994).

B.

TOOLS FOR ANALYZING THE OLD PROCESS This section presents six tools, or methods, to view the current process: process

maps, flowcharts, Integration Definition for Function Modeling (IDEFO), Activity Based Costing (ABC), time-based measurement, and value-added assessment. presented

Each

tool

in a natural is

The

material

is

order with each tool building on the results of the previous ones.

discussed in sufficient depth for understanding the purpose for

However, due to the complexity of some of the tools instruction will be required before application.

(e.g.,

its

use.

IDEFO, ABC) additional

At the end of the chapter recommended

readings are listed for further explanation of each tool. 1.

Process

Maps

The process map documents

the sequence of events and steps in converting inputs

to outputs for a specific process (Rummler, 1995).

50

It is

a representation of the major

activities in

and decision points

producing a process

map

being used and introduce 1991).

Once completed

process (Davis, 1994). The reengineering team's efforts

will highlight areas

all

a picture

activities,

of

maps

the process

how

of the process where fuzzy procedures are

team members to the process being examined (Harrington,

communication, and to aid

facilitate

draw

in a

the process

are usually used as wall charts for reference, to

in

more robust modeling

is

currently operating, including inputs, customers,

pictorially displays the events in the

Take

without regard to the department or function performing the action. Figure 4-1, a simplified order fulfillment process

XYZ Corp

Order completed Start

at a fictional

"

will contain only the

what"

is

to

.

add

work

progresses.

Each sub-process may

showing additional

levels

Stop

Simplified Order Fulfillment Process

larger process.

also be broken

of detail. Showing

"

show the

down

into

how" something

Initially

the process

later the reengineering

The process map

done. Each rectangle can then be exploded to

sub-process.

example

Deliver Order

*>

broad-brush workings of the process,

detail as their

for

process

company XYZ.

Order Picked

Each rectangle represents a sub-process of the

will

is

Order Fulfillment Process

Process order

and submitted

Figure 4- 1

team

object

and the sequence of the process. (Rummler, 1994)

The simplest kind of process map

map

The

efforts.

pictorially describes

inner workings of that its

sub-sub-processes

(a process)

is

done

is

best

achieved using a flowchart. 2.

Flowcharts

The flowchart or a sub-process.

is

similar to a process

map

in that

However, the flowchart describes

decisions that are

made by

"

it

pictorially represents a process

how" something

is

done, that

is

the

users of the process and the sequence of actions taken.

(Harrington, 1991)

51

Flowcharts use standard geometric shapes for ease is

the flowchart for

XYZ

in

communication.

Corporation's process order sub-process.

Process Order sub-process into

tasks.

its

sub-processes and sub-sub-processes

is

breaks

down

The procedure of breaking processes down

known

Processing Customer Orders at

Order Entry Receives, Edits, an Enters Order from Field Offices

It

Figure 4-2 the into

as decomposition.

XYZ Corp

J

Inventory Analysis Review

Allocate Inventory to Order

Send Sales Order

to

Warehous

:

Figure 4-2. Flowchart for a sub-process.

From Euske and

A

more robust process diagram

interfunctional process

map.

known

is

In this type

perform each part of the process

is laid

Player, 1996.

as a process

deployment diagram or

of diagram the functions or workers

over the flowchart. In Figure 4-3 the workers

perform each step of the sub-process are indicated on the diagram.

who who

The same type of

diagram could also show the different functional departments working on the process

(Euske and Player, 1996).

52

Processing Customer Orders at

XYZ Corp

Order Entry

Order Entry

-*">».

Receives. Start

[

\—

Edits,

•^ ^\

and

Enters

Order

view

Customer

frorr

Field

Offices

Yes

Credit

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