Agricultural LED Business and Technology Forum May 30-31, 2012 Marriott St. Louis Airport Hotel St. Louis, Missouri

It’s the only place where agricultural producers, manufacturers, universities and co-ops share the results and future impacts of SSL. Sponsored by CRN and

University of Missouri.

Register Today!

Agricultural LED Business and Technology Forum

The continued rapid advancement of solid-state lighting (SSL) technology will significantly transform lighting markets. For on-farm commercial lighting, rural electric utilities will be key players in the development of this market, as lighting represents about 20% of electricity consumption. Recognizing the energy savings potential of emerging lighting technology, CRN has created a number of R&D projects to understand and validate the performance of SSL on farms. Simultaneously, university-based animal researchers are seeking to recommend maximum and minimum exposure to spectrally enhanced lighting. Electric utilities are bombarded with new LED products whose claims are not backed up with empirical evidence, especially as it pertains to a behavioral response to the unique spectral characteristics of SSL. CRN can help you learn which products can deliver on their claims.

AGENDA DAY 1: WEDNESDAY, MAY 30 7:30 a.m. Continental Breakfast, Coffee 8:30 a.m. Welcoming Remarks 9:00 a.m. Part 1: Understanding the Technology Thinking About Lighting Differently: The Solid-State Lighting Market Revolution What Makes a Quality Solid-State Lighting System 10:15 a.m. Break 10:30 a.m. Part 2: Understanding the Application Animal Science Basics and the Physiology of Lighting Agricultural Business, Sustainability and New Lighting Technology 12:00 p.m. Lunch 1:00 p.m. What We Know Today: Solid-State Lighting and Agricultural Productivity Dairy and Swine Case Study 2:45 p.m. Break 3:00 p.m. What We Know Today: Solid-State Lighting and Agricultural Productivity (Continued) Poultry Case Studies 3:45 p.m. What We Need to Know Going Forward Agricultural Producer Perspective Utility Perspective Lighting System Manufacturer’s Perspectives 4:30 p.m. Solid-State Lighting Technology Transfer 5:00 p.m. Evening Reception & Networking 6:00 –9:00 p.m. Tour of an LED Dairy Facility (Optional—Box Meal Served) DAY 2: THURSDAY, MAY 31 7:30 a.m. Continental Breakfast, Coffee 8:30 a.m. Review of Day 1: Overview of Day 2 9:00 – 10:00 a.m. Agriculture Field Research—A Good First Step 10:00 a.m. Break 10:15 – 11:30 a.m. Breakout Sessions: Key to SSL Market Success for Dairy, Swine and Poultry 11:30 a.m. Breakout Session Summaries 12:00 p.m. Adjourn Schedule subject to change.

HIGHLIGHTS This one-and-a half-day forum provides a current and comprehensive examination of what is known about the impacts of solid-state lighting (SSL) on energy efficiency and agricultural productivity.

Interactive Sessions – These sessions deliver powerful ideas, best practices, technology insights and solutions, and takeaways you can apply immediately. Networking Opportunities – Meet with exhibitors showcasing innovative products and practical solutions to help you control costs and improve efficiencies. Network with colleagues doing similar work and share expertise, best practices, successes and lessons learned. Get a first-hand look at a dairy facility using SSL who should attend The forum is specifically designed for: Supervisors, Managers, Directors, and Vice Presidents in the following job roles: Key Accounts Executives Community and Economic Development Energy Auditors Engineering and Operations Environmental Affairs Economic Development Member and Marketing Services Communications/Public Relations Dairy, poultry and swine owner/operators Extension service staff University researchers

SESSIONS DAY 1: WEDNESDAY, MAY 30 PART 1: UNDERSTANDING THE TECHNOLOGY Thinking About Lighting Differently: The Solid-State Lighting Market Revolution —Martha Carney, Outsourced Innovation, Inc. Solid-state lighting is a disruptive and transformational technology that will change the way we think about lighting. This presentation will describe the characteristics of the new technology and how lighting needs to be viewed differently. What Makes a Quality Solid-State Lighting System —Ira Krepchin, E-Source Solid-state lighting technology resides in an electronic system. This presentation will address the requirements for a successful solid-state lighting installation, including product and application design, product specification, installation, testing and maintenance. PART 2: UNDERSTANDING THE APPLICATION Animal Science Basics and the Physiology of Lighting —Dr. Geoffry Dahl, Department of Animal Sciences, University of Florida Effectively managing the lighting environment requires knowledge of the interaction between the details of lighting, basic animal behavior, and the way an animal processes and responds to light. This presentation will provide the basics and address how photoperiod can be harnessed to improve production in all farmed domestic species. Agricultural Business, Sustainability and New Lighting Technology —Craig Metz, EnSave, Inc —Robert Madeja, Innovation Center for US Dairy The goal of every agricultural operation is to operate a profitable business. Find out what all

stakeholders need to know about the challenges and opportunities, especially with regard to achieving energy efficiencies and what it takes to operate a profitable on-farm business. What We Know Today: Solid-State Lighting and Agricultural Productivity The research hypothesis states that beyond simple energy savings, solid-state lighting can improve agricultural productivity. Recent solid-state lighting demonstration projects in each of the three primary agricultural applications—dairy, swine and poultry—offer insights into the productivity impacts. This session will review results from on-farm demonstrations in place today. —Scott Williams, Western Farmers Electric Cooperative —Brian Wolka, Hoosier Energy —Dr. Susan Watkins, University of Arkansas Center for Excellence —Dr. Brian Fairchild, University of Georgia What We Need to Know Going Forward During this panel session, hear from critical stakeholders on what is needed from a new lighting system, covering investment decision criteria, risk tolerance and trade-offs, and system benefits. AGRICULTURAL PRODUCER PERSPECTIVE —Gary Anderson, Ag Integrator UTILITY PERSPECTIVE —David W. Swank, CEO, Central Rural Electric Cooperative LIGHTING SYSTEM MANUFACTURER’S PERSPECTIVES —Jeff Beaver, NexGen Illumination —Kevin Hannah, Lektron —Mike Ostaffe, Once Innovation RESEARCH AND STATISTICAL PERSPECTIVE —Dave Ramsey, EE Program Manager, Associated Electric Cooperative

Solid-State Lighting Technology Transfer— From the Lab to the Field —Dr. Steven Price, Director of the Technology Development Center at Oklahoma State University Find out the general requirements for successful technology transfer as new products emerge from the laboratory to pursue market success; and how solid-state lighting for agricultural applications fits that mold.

DAY 2: THURSDAY, MAY 31

REGISTRATION FEES & HOTEL INFORMATION Forum registration fees include access to all sessions, forum-sponsored meal functions, and materials. Conference sessions and activities will be held at the Marriott St Louis Airport Hotel, except for the Tour of an LED Dairy Facility on Day 2, from 6:00 to 9:00 p.m. FULL FORUM FEE: $290

Agriculture Field Research—A Good First Step —Speaker to be announced Success means working together to address barriers to innovation and expand opportunities that foster sustainable solutions and increase sales. Learn about programs that help farmers become more sustainable and profitable through energy efficiency and resource conservation. Breakout Sessions: Key to SSL Market Success for Dairy, Swine and Poultry PANELISTS: —Dairy Lead: Speaker to be announced —Swine Lead: Dr. Allen Harper, Virginia Polytechnic & State University —Poultry Lead: Dr. Leon Schumacker, University of Missouri Each breakout session will be tasked with developing the keys to success for leveraging a foundation of standard research protocol to effectively commercialize a solid-state lighting system that is designed, manufactured and delivered to optimize agricultural business performance. The moderated breakout sessions will be interactive, brainstorming and discussing critical requirements for success and then summarizing the results to the entire group.

MARRIOTT ST. LOUIS AIRPORT HOTEL 10700 Pear Tree Lane, St. Louis, MO 63134 ROOM RATE: $99 single/double occupancy plus 15.93% sales tax RESERVATIONS: The conference hotel reservations deadline is May 1, 2012 (Central Standard Time). All reservations must be guaranteed with a major credit card or be accompanied by the first night’s room deposit. Reservations can be made by calling the hotel reservation number, 1.877.264.8771, or the hotel directly, 314.423.9700. Be sure to reference the “NRECA SSL Ag Meeting” to receive the discounted conference rate.

REGISTRATION

Agricultural LED Business and Technology Forum May 30 – 31, 2012 Marriott St. Louis Airport Hotel St. Louis, Missouri TWO EASY WAYS TO REGISTER FAX

703.907.5951 (Please allow 7 to 10 business days for confirmation)

MAIL

NRECA, P.O. Box 758777 Baltimore, MD 21275-8777 (Please allow 7-10 business days for confirmation)

STEP ONE REGISTRATION INFORMATION (Please print and only use one form for each registrant) NAME__________________________________________________________________________________________________________________________________ TITLE __________________________________________________________________________________________________________________________________ ORGANIZATION __________________________________________________________________________________________________________________________ ADDRESS _______________________________________________________________________________________________________________________________ CITY_____________________________________________________________________STATE _____________ZIP _________________________________________ TELEPHONE (________)__________________________________________EXTENSION______________ FAX (________) _____________________________________ E-MAIL _________________________________________________________________________________________________________________________________ CONTACT E-MAIL (IF DIFFERENT FROM REGISTRANT)______________________________________________________________________________________________ PLEASE SPECIFY IF ANY SPECIAL NEEDS _______________________________________________________________________________________________________

STEP TWO REGISTRANT FEE $290 STEP THREE METHOD OF PAYMENT (Choose one)

o Check enclosed (payable to NRECA) o Bill Me

Charge my Credit Card: o AMEX

o Discover

o MasterCard

o Visa

CARD NUMBER___________________________________________________________________________________EXPIRATION DATE _________________________ NAME ON CARD________________________________________________________SIGNATURE_________________________________________________________

Cancellation, Substitution And Refund Policy. Cancellations must be received in writing by May 9, 2012. Cancellation after this date will be issue a refund minus a $175 cancellation fee. Substitutions are allowed. Registrants failing to cancel prior to May 9, 2012 and no shows are responsible for the full registration fee. Send requests to Membership and Association Support Services at [email protected] or 703.907.5951. Photography/Image Agreement. By executing and submitting the Registration form, you acknowledge that you are authorized to agree to its terms on behalf of (1) yourself, (2) your employer or the entity on whose behalf you are registering, and (3) each of the individuals you are registering listed on the Registration form who are not minors (collectively “Registrants”). Registrants agree to allow NRECA to take and publish Registrants’ likeness using still photograph or motion video (“Images”) for use in the promotion of electric cooperatives, NRECA, and/or its affiliates in NRECA’s sole discretion. Registrants grant NRECA a non-exclusive, worldwide, royalty-free, and perpetual (for the duration of the applicable copyright) license to copy, crop, alter, touch up, edit, publish, display and distribute Images in whole or in part on basis, to use the Images without limitation in displays, print or electronic publications, advertisements, and web sites, and without prior notification or any compensation photography/Image Agreement.

Sponsored by CRN and University of Missouri.