Building Your Brand

As a Long-Term Care Insurance Expert!

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Top Revenue Producers… “Those highest revenue producers are the ones who regularly publish articles and books, do speaking engagements and connect with the media.”

2008 - Henry Stimpson quoting a study from Kennedy Information, Management Consultants

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“…Differentiate Yourself ” “Whether you're a sole proprietor, president of a small business or a large-company manager, you must differentiate yourself to succeed. This requires understanding, building and communicating your unique personal brand.” Wall Street Journal, Career Journal Build Your Own Brand To Rev Up Your Career William Arruda

Are You Hiding Your Brand?

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You Need To SHOUT IT

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Professionally

Senior Market Advisor “I’ve noticed over the past 10 years that most advisors who make it on the top producer lists have authored or co-authored books.”

Stephanie Ursini

President, Capital Momentum

Senior Market Advisor “Books have always been a great selling tool, adding a level of credibility that the book publishing business has known for years.”

Stephanie Ursini

President, Capital Momentum

We’ll help you write the book

All of our authors receive editorial assistance from Phyllis Shelton

Become an Author You Write the Business…

Building Your Brand

Shelton Book Authoring Program

As a Long-Term Care Insurance Professional

from LTCi Publishing

Instant Credibility Instant CredibilityFactor Factor “Having thatyou’ve you’ve “Havingaa book book that written greatvalue deal to of writtenadds adds a a great value to your business. Ask your business. Ask anyone who is published. It’s called anyone who is published. credibility -- plain and–simple.” It’s called credibility plain and simple! Phyllis Shelton

Instant Authoring Credibility Benefits Factor “Having book that you’ve • Expandayour customer base • Establish yourself as THE written adds a great deal of localtoLTCI expert value your business. Ask • Build trust with your prospects anyone is of published. • Give towho centers influence – It’s CPA’s, calledAttorneys, credibility – plain Accountants • Bring in new referrals and simple!

Instant Authoring Credibility Benefits Factor “Having you’ve • Becomeaabook noted that speaker and get more speaking invitations written adds a great deal of • Garner media business. attention for Ask value to your your business events anyone is published. • Be the who go-to person in your It’s community called credibility – plain for long-term care andinsurance simple!information

What do Dan Rather, William Shatner, Hillary Clinton, George Lucas and Lee Iacocca all have in common?

Yes, they are all famous AND best-selling authors But here’s something that you may not know

They all had their books ghostwritten for them!

The average cost to have a book ghostwritten by an experienced writer is $30,000 - $50,000!

Program Benefits… • YOU are the writer • Full-color cover design • Personalized chapters • Customized to your state (Medicaid, Partnership) • Geographic Exclusivity • Most current LTCI info in the country!

Building Your Brand As a Long-Term Care Insurance Professional

Three Actual Cover Samples

Exclusive:

Indianapolis, Indiana Julie Hurst, MBA, CLTC, CSA, LTCP, LUTCF President, Wealth Preservation Strategies, LLC Providing Consulting & Design Services Long Term Care Insurance Solutions

Visit: www.WPSadvisor.com

"I have always wanted to write a book....even started one but never got around to completion. Your Build Your Brand concept was the perfect solution for me. Phyllis, with your great reputation and dedication to accurate details I was fully confident of a great product and professional avenue to promote my business. You made it easy, yet very personal. It all flowed perfectly".

J.H. Indianapolis

Co-Authors:

Detroit, Michigan

Paul & David Kadish Kadish Financial Group Livonia, Michigan www.kadishfinancial.com

“I have been in the financial services field for over 20 years and the one thing that I have always wanted to do is write a book. This dream finally became a reality with your help. Your assistance from start to finish made to process easy and I am now able to help more people than ever. It has also made it so much easier to gain new clients with continuing leads. Thank you so much....”

J.S. Manasquan, NJ

Chicago, Illinois Irwin Cohen MDRT Producer and Main Platform Speaker Affiliated Financial Specialists South Elgin, IL

Complete Cover Design Services YOUR photo, bio and contact info on the cover

Complete Editorial Services Once you commit, you simply complete our “customization template” with your personal stories, family stories, community stories or whatever stories you typically share with your LTCI prospects. While our graphics people are designing your cover, our editors take those stories and incorporate them into YOUR book.

About four weeks after you approve the final proof, your books are delivered to you and you begin to Build Your Brand!

Shelton Book Authoring Program

And now the good news…

PRICE Building Your Brand

As a Long-Term Care Insurance Professional

Two Options: Shelton Book Authoring Program

Level One: 200 books Level Two: 400 books

Building Your Brand As a Long-Term Care Insurance Professional

Author Investment Two Options: Level One: 200 books = $4995. Level Two: 400 books = $7495.* * That’s less than $19.00 per book! You’d pay more than that for a good lead!

Optional FREE Financing… We’ll even give you 6 months to pay… FREE FINANCING - Here’s how it works… Example: Level One Program =$4995 (plus $350 set up fee) First payment due when you commit = $1182.50 5 more equal payments of $832.50 every 30 days

For more details on the “Build Your Brand” Program

Become an Author Phyllis Shelton

Call Bill Pomakoy, V.P. Marketing

888-400-1118

Get Started TODAY Shelton Book Authoring Program It’s Time to Build YOUR Brand