BUILD EXPERIENCES. REACH CUSTOMERS. DRIVE SALES.

EVERY DAY, EVERY HOUR, EVERY MINUTE,

THE MARKETPLACE SHIFTS

We live in a global, continually connected, 24x7 world where customers are more demanding and more educated on your products and competitors than ever before. They demand rich, interactive experiences that are relevant to them, and they want information presented intuitively, on their terms, in a manner that makes sense to their individual world at that time, at that place.

Personalization. Crosschannel orchestration. Predictive analytics. Digital Asset management. The digital age has complicated marketing—muddying the message, deteriorating market independence, and decelerating agility—all while sapping budgets. It’s easy to get lost in the shuffle, especially when coordinating across dozens of markets around the world.

Businesses that are able to transform their marketing strategies for the digital world will be able to deliver appropriate content to customers whenever, wherever they are, and on any device—building trust and relevancy while driving sales.

IT WON’T BE EASY. BUT YOU’LL HAVE HELP.

3

Deloitte Digital and Adobe can help you transform your digital marketing strategies so you can evolve and scale quickly in a rapidly changing marketplace. Deloitte Digital’s industry expertise and Adobe’s innovative software can help you deliver relevant and personalized content to customers anywhere, anytime, and on multiple channels while driving sales and optimizing marketing spend.

THE DELOITTE DIGITAL AND ADOBE ALLIANCE.

MARKETMIX: ADOBE EXPERIENCE, INDUSTRY EXPERTISE.

MarketMix is a suite of tools tailored by industry to help organizations implement, integrate, and operate digital marketing solutions with speed, agility, and reliability. Based on Adobe Marketing Cloud solutions, MarketMix brings together Deloitte’s strategy, industry expertise, technology, and operations to deliver advanced customer engagement to compete in today’s digital world.

+ Adobe Software

=

+ Deloitte Expertise

Industry-specific toolkit

5

MARKETMIX PRIMES YOUR MARKETING STRATEGY FOR TODAY’S CONTINUALLY CONNECTED, DIGITAL WORLD. Accelerated Deployments: MarketMix gives you a head start when implementing Adobe Marketing Cloud solutions by streamlining planning, deployment and integration services (with Adobe and other third-party software providers) so you can go to market more quickly with less cost and risk to your organization. The accelerated timeline allows you to deliver digital marketing strategies efficiently and effectively at scale without sacrificing quality. Industry-Specific Toolkits: MarketMix includes a series of solutions for specific industry scenarios that can be applied ad hoc and as needed to solve key digital marketing pain points. From experience-driven commerce for retail organizations to enhanced brand engagement for consumer products to media monetization solutions these industry-tailored tools have been developed and curated from Deloitte Digital’s vast experience and expertise from helping organizations around the world take charge of their digital transformation. Flexible Architecture: MarketMix allows you to deploy Adobe Marketing Cloud solutions in any architecture that makes sense for your organization—including on-premise, in a private/public/hybrid cloud or as a managed service. You retain ownership of your Adobe investment and control of your technology destiny, allowing you to adapt as needs evolve.

ADOBE MARKETING CLOUD.

Adobe Marketing Cloud is the most complete set of marketing solutions available, integrated in the cloud for instant availability from any place, at any time. Its component solutions give you the tools to understand, select, and reach audiences through any channel, across any medium—while monitoring, assessing, and optimizing results.

Analytics

Audience Manager

Campaign

Experience Manager

Media Optimizer

Primetime

Social

Target 7

UNPARALLELED INDUSTRY EXPERTISE.

Deloitte Digital understands your marketing pain points and has solutions to help you meet the challenges specific to your industry.

CONSUMER GOODS

B2B RETAIL

LIFE SCIENCES

HIGH TECH

Finally take full advantage of the rich customer data you’ve been collecting over the past 15 years by creating unique customer segments and personalizing content for each segment. Deliver this personalized content across various online and off-line channels to best reach customers at multiple touch points at home and in store. Integrate your digital marketing strategies with your existing retail solutions such as SAP hybris, Oracle ATG, Salesforce and others.

Deliver a consumer-like experience to your business clients with robust user interfaces and personalized content. Use advanced analytics to gain valuable insight into the entire sales cycle to better target customers throughout their journey. Integrate marketing strategies with your existing commerce solutions such as SAP hybris, IBM WebSphere Commerce, Sterling Order Management, Oracle ATG and others.

Streamline marketing processes and operations across multiple brands while ensuring you are meeting regulatory compliance requirements. Deliver appropriate content across channels, including interactive tablet applications for sales reps and doctors. Leverage analytics to truly understand customer attributes and behavior.

Build compelling, interactive communities for your customers that enable collaboration and shared best practices. Gain direct contact with customers through interactive tools, taking ownership over customer relationships for better control over messaging, resell opportunities, and support.

AUTOMOTIVE

FINANCIAL SERVICES

MEDIA

GOVERNMENT

Build buzz around your new vehicle models through engaging, interactive tools that consumers can access online, from mobile devices, or on a console in the dealership. Deliver personalized content to unique customer segments that you set up—whether they are prospective buyers or existing customers. Consolidate content on a global platform yet enable market customization for messaging that works locally.

Enrich your existing products and services by reaching customers in new, innovative ways. Reach customers across various online and offline marketing channels to best reach customers at multiple touch points at home and in branch, taking advantage of existing infrastructure such as branch offices and ATMs as well as new digital platforms.

Bring your content to life through rich interactive experiences, showing readers you can develop interesting content that is relevant to them. Monetize your content with sophisticated digital asset management and personalization.

Build engaging, easy-to-use government services that citizens actually want to use, helping to increase government participation while making communities a better place to live, work,

9

WHAT WE DO. OFFERINGS

CAPABILITIES

Digital Strategy

Digital Agency

Digital Marketing and Content

Mobile and Responsive Web

Oracle Customer

Digital Marketing

Enterprise Digital Engagement

Value and Digital Strategy

SAP Customer

eCommerce and Portals

Salesforce.com

Design

Cloud ERP and Integration

Customer Engagement Solutions

GLOBAL FOOTPRINT.

22

Studios

Asia-Pacific Europe Americas Seattle Los Angeles San Francisco Denver Washington DC Toronto New York Camp Hill Orlando Mexico City Sao Paulo

Amsterdam Belfast Brussels Dublin Gothenburg Lisbon London Milan Munich Paris Stockholm Warsaw Zurich

Adelaide Auckland Bengaluru Brisbane Canberra Delhi Hyderabad Melbourne Mumbai Perth Shanghai Singapore Sydney Tokyo

21

Countries

4200+

Global headcount

1000+ US headcount

Studio Hub Delivery Center

Africa Johannesburg Cape Town

1200+

US India headcount

11

OUR RECOGNIZED INDUSTRY ACCOLADES. Deloitte ranked #1 in Consulting in North America based on revenue by Kennedy

Deloitte ranked #1 globally in Consulting based on revenue by Gartner

Source: Kennedy Consulting Research & Advisory; Geographic Consulting Market Outlook 2014: North America; Kennedy Consulting Research & Advisory estimates © 2014 Kennedy Information, LLC. Reproduced under license

Source: Gartner, Market Share Analysis: Consulting Services Worldwide, 2013, Jacqueline Heng, Dean Blackmore, Julie Short, May 8, 2014

Deloitte named a leader in the Americas in Business Consulting Services based on capability and strategy by IDC Source: IDC MarketScape: Americas Business Consulting Services 2014 Vendor Assessment by Cushing Anderson and Jim Westcott, February 2014, IDC #246639

Deloitte ranked #1 globally in Management Consulting based on revenue and market share by Kennedy Source: Kennedy Consulting Research & Advisory; Global Consulting market Index 2013; Kennedy Consulting Research & Advisory estimates © 2014 Kennedy Information, LLC. Reproduced under license

Deloitte ranked #1 globally in vConsulting based on revenue and market share by Kennedy Source: Kennedy Consulting Research & Advisory; Global Consulting Market Index 2013; Kennedy Consulting Research & Advisory estimates © 2014 Kennedy Information, LLC. Reproduced under license

Deloitte named a worldwide leader in Business Consulting Services based on capability and strategy by IDC Source: IDC MarketScape: Worldwide Business Consulting Services 2014 Vendor Assessment by Cushing Anderson, February 2014, IDC #246615

Deloitte named the sole worldwide leader, ranked #1 for Enterprise Performance Management Business Consulting based on capability and strategy by IDC Source: IDC MarketScape: Worldwide Enterprise Performance Management Business Consulting Services 2014 Vendor Assessment by Cushing Anderson, July 2014, IDC #249463

Deloitte named a global leader in Business Analytics Services based on capabilities by Gartner Source: Gartner Magic Quadrant for Business Analytics Services, Worldwide, Alex Soejarto, Neil Chandler, 17 July, 2014

Deloitte named the global leader in Analytics IT Consulting based on capabilities by Kennedy Source: Kennedy Consulting Research & Advisory; IT Consulting: Analytics 2014; Kennedy Consulting Research & Advisory estimates © 2014 Kennedy Information, LLC. Reproduced under license

Deloitte named a global leader in Business Analytics Consulting and Systems Integration Services based on capability and strategy by IDC Source: IDC MarketScape: Worldwide Business Analytics Consulting and Systems Integration Services 2014 Vendor Assessment by Ali Zaidi, May 2014, IDC #246675

Deloitte named the global leader in Mobility IT Strategy Consulting based on capabilities by Kennedy Source: Kennedy Consulting Research & Advisory; IT Strategy Consulting: Mobile Technologies; Kennedy Consulting Research & Advisory estimates © 2013 Kennedy Information, LLC. Reproduced under license

Deloitte named a leader in B2B Global Commerce Services based on strategy and current offering by Forrester Source: Forrester Research, Forrester WaveTM: B2B Global Commerce Service Providers, Q1 2015”, Andy Hoar, Adam Silverman, February 9, 2015

Deloitte named a global leader in Digital Strategy Consulting based on capabilities by Kennedy

Deloitte named a leader in B2C Global Commerce Services based on strategy and current offering by Forrester

Source: Kennedy Consulting Research & Advisory; Digital Strategy Consulting; Kennedy Consulting Research & Advisory estimate © 2013 Kennedy Information, LLC. Reproduced under license

Source: Forrester Research, Forrester WaveTM: B2C Global Commerce Service Providers, Q1 2015”, Adam Silverman, Andy Hoar, February 9, 2015

Deloitte named a global leader in CRM Services based on completeness of vision and ability to execute by Gartner Source: Gartner, Magic Quadrant for CRM Service Providers, Worldwide, Patrick J. Sullivan, Ed Thompson, 10 November, 2014

Deloitte named a global leader in Business Transformation Consulting by Forrester Research, Inc. Source: The Forrester Wave™: Business Transformation Consultancies, Q3 2015.

Deloitte named the global leader in IT Customer Strategy in Retail Consulting based on capabilities by Kennedy Source: Kennedy Consulting Research & Advisory; IT Customer Strategy in Retail Consulting; Kennedy Consulting Research & Advisory estimates © 2014 Kennedy Information, LLC. Reproduced under license

13

For more information, please visit www.deloittedigital.com/alliances/adobe or contact one of the following team members:

Deloitte Digital:

Adobe:

Barbara Venneman

Blake Nagel

Dan Erbland

Principal, Global Adobe Alliance Leader and Digital Marketing Offering Leader Deloitte Digital | Deloitte Consulting LLP [email protected]

Senior Manager, MarketMix Offering Lead Deloitte Digital | Deloitte Consulting LLP [email protected]

Global Alliance Leader Adobe Systems Incorporated [email protected]

Steven Berkovich

Michael Delahousaye

Director, US Adobe Alliance Leader and Deloitte Digital Marketing Leader, Consumer Products and Retail Deloitte Digital | Deloitte Consulting LLP [email protected]

Senior Manager, Business Development Manager Deloitte Digital | Deloitte Consulting LLP [email protected]

www.deloittedigital.com/marketmix As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. Copyright © 2016 Deloitte Development LLC. All rights reserved.