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Jackie Smith, NFL Hall-of-Famer, sings National Anthem before Budweiser “Guns ‘N Hoses” at Scottrade Center. Portraits of two police officers who died in the line of duty were displayed in the ring.

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(Continued on Page 4)

about good times, good friends, good food and a great beer on the beach. And, Land Shark Lager is for adults who enjoy relaxing with friends and appreciate taking a few minutes to escape the pressures of the day. Margaritaville Brewing Co. is an AnheuserBusch affiliate focused solely on the brewing, marketing, selling and advertising of Land Shark Lager which, like the Margaritaville lifestyle, is just as much a state of mind as it refreshing. Land Shark Lager is an island style lager brewed with a complex blend of hops…giving the beer a distinctive hop note taste. It has 150 calories and is 4.7% alcohol by volume. It is brewed by the Margaritaville Brewing Company in Jacksonville, Florida and is packaged in 12ounce, clear heavy bottles in six-packs with pryoff caps. Introduction of Land Shark Lager in St. Louis County has included sampling and point-of-sale materials including displays, a surfboard, neons, table tents, danglers and cooler signs.

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The Backstoppers have received $329,201 from the Budweiser “Guns ‘N Hoses” boxing event held Nov. 21 at the Scottrade Center in St. Louis. The funds will assist the families of Sgt. William Biggs and Officer Tom Ballman of the Kirkwood Police Department and other families who are covered by the Backstoppers. David M. Stokes, Chief Executive Officer of Grey Eagle Distributors, the St. Louis County Anheuser-Busch wholesaler and event sponsor, said the annual show was held for the 20th time and has raised more than $2.3 million ($2,308,979) for the Backstoppers since it began in 1987.

Budweiser “Guns ‘N Hoses” drew an enthusiastic crowd of 16,178 to watch matches between boxers from metropolitan area police and fire departments. Police captured the team trophy by winning 11 of 17 bouts. The 2,000-member Backstoppers assist the families of police officers and firefighters who perish in the line of duty. The organization covers the City of St. Louis and the Missouri counties of St. Louis, St. Charles, Jefferson, Franklin, St. Francois, Lincoln, Perry, Pike, Ste. Genevieve, Warren and Washington; and St. Clair, Madison, Monroe, Clinton and Bond counties in Illinois. The group also covers members of Troop C of the Missouri State Patrol and District 11 of the Illinois State Police. Twelve companies and organizations were recognized during Budweiser “Guns ‘N Hoses” for major support. “Ring of Champions” members are A.G. Edwards, Ameren, Anheuser-Busch, Battle of the Badges, Marc Bulger Foundation, Clayco Construction, Dobbs Tire & Auto Centers, Emerson, Leon Uniform Company, Dave Mungenast Motorsports, Sam’s Club, Fred Weber, Inc. Ceremonies at the November show honored two St. Louis Metropolitan Police officers, Stephen Jerabek who died February 21, 2007 of

Land Shark Lager is not just a beer . . . it’s a state of mind. Land Shark Lager is a new premium quality beer created from the collaboration between Margaritaville Brewing Company and Jimmy Buffet’s Margaritaville. The new beer is a refreshing, drinkable beer brewed for the island lifestyle. Island living is

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As the St. Louis area mourns the loss of five Kirkwood officials and employees, the Backstoppers have received a major contribution to assist the families of the two slain Kirkwood police officers and other police officers and firefighters who die in the line of duty.

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Budweiser “Guns ‘N Hoses” Raises $329,000 for the Backstoppers

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Land Shark Lager Is a State of Mind

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natural lime. Grey Eagle began delivery in May. Sometimes you thirst for something just a little different. Bud Light Lime has a taste that’s crisp and clean, light, refreshing and easy drinking – whether you’re out in the hot sun sharing good times with friends, or you’re just in the mood for a change of pace. Bud Light Lime is perfect every time with the right taste of Bud Light and 100% natural lime. It is available in 12-ounce clear bottles with applied plastic labels, 22-ounce single-serve bottles for taste testing and 16-ounce aluminum bottles. Bud Light Lime is 4.2% alcohol by volume and contains 116 calories per 12-ounce serving. The national launch of Bud Light Lime is being supported by extensive print and electronic media advertising, point-of-sale merchandising materials and sampling supplies. Flavored beer sales increased 72% in 2007 and Bud Light Lime is a perfect beverage for outdoor activities where 14% of beer consumption occurs. Bud Light Lime is expected to bring new consumers to the beer category, provide incremental sales, deliver higher margins to retailers and create more opportunity for more volume tied to the Bud Light brand, the world’s largest selling beer.

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The best-selling beer in the world is adding a splash of the unexpected this summer—Bud Light Lime with 100% natural lime. New Bud Light Lime is a premium light beer that combines all the superior drinkability of Bud Light and the taste of fresh-squeezed 100%

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Bud Light Lime Arrives With a Splash, Refreshing Twist

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Spring 2008

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reporting to Frank Roach, Sales Operations Manager. Derek Goodman, a Merchandiser for more than a year, has been named Operations Coordinator reporting to Jeff Paluczak, Warehouse Manager

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Barylski

Carron

Chirco

Franklin

Gehner

Heinrichs

Hurst

Merriman

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Goodman

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Grey Eagle Mourns Retired Sales VP, Sports League Director

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Marketing in 1997 after a 28-year career. “Mr. Schoo was the consummate ‘Beer Man’ and was well respected as a leader in our industry,” said Jim Bannes, Sales & Marketing Manager. Robert Lynch, Director of the Budweiser Sports League since 1977, guided it to become one of the largest recreational adult sports leagues in the Midwest with more than 6,500 participants. “Robert’s motto was ‘Play hard, but have fun doing it’ and that epitomized his approach to life,” said his former wife Marianne Canty.

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Grey Eagle mourns the loss of two men closely associated with the company. F.R. “Buz” Schoo, one of the most successful beer sales executives in the St. Louis area, passed away November 29 after battling cancer for several years, and Robert Lynch, Director of the Budweiser Sports League for more than 27 years, died November 13. Mr. Schoo, who probably sold more beer than any one person in St. Louis County, retired from Grey Eagle as Vice-President for Sales &

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Jerry Clinton, who created Budweiser “Guns ‘N Hoses” with the late Myrl Taylor, serves as its Executive Director. “We are proud that 20 years ago we realized the need to provide major support for the Backstoppers,” Mr. Clinton said. “The tragic events in Kirkwood reminds us of the vital role the Backstoppers play in our region and the support they provide to the families left behind by these fallen heroes,” Mr. Clinton said. Clinton was assisted by Tournament CoDirectors Jack Martorelli and Steve Holley who coordinated volunteer officials and coaches from the St. Louis Amateur Boxing Association.

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an apparent heart attack in police headquarters, and Norvelle Brown who died August 15 after being shot while on patrol. Since the event, three more police officers in areas covered by the Backstoppers have died while on duty. Washington County (MO) Deputy Sheriff Michael Tripplet of Park Hills was killed in a traffic accident November 29. Sgt. Biggs and Officer Ballman were slain in the Kirkwood shootings February 7.

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(Continued from Page 1)

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“Guns ‘N Hoses” . . .

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Chris Hurst, who had been a Pro-Sell Representative, became a Sales Representative reporting to Area Sales Manager Michael Wiley and Brian Carron was promoted to Pro-Sell Representative from Sales Assistant. Mike Chirco, formerly POS Merchandiser, became a Space Planning Analyst and his former position was taken by Josh Gehner. Mr. Gehner’s former position as Lead Merchandiser was taken by Richard Barry who was a Merchandiser. Bart Barylski was promoted from the Contemporary Marketing Team to Sales Assistant

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Nine Grey Eagle employees have been promoted and two have joined the company in 2008. Brittney Bain filled a vacancy as a Tele-Sales Representative and was replaced as Receptionist by newly-hired Colleen Heinrichs. Michelle Franklin joined the company filling a vacancy as Data Entry Operator. Monte Merriman moved to Draught Services from Merchandiser and his former position was filled by Neil O’Sullivan who moved from a Sales Representative position.

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Nine Employees Promoted, Two Join Grey Eagle

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delivered Grey Eagle products for almost 30 years; and Pat Dougherty, who is going fishing after 30 years delivering Anheuser-Busch beers.

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Retirees recently recognized were (from left to right) Rick Weber who was a Grey Eagle employee for 25 years; John Morris, a Grey Eagle employee for 38 years, filling almost every warehouse assignment available; David First, who

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Grey Eagle Honors Recent Retirees

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Grey Eagle employees celebrating significant employment anniversaries were honored at a company Christmas party. (Above) Celebrating 25 years of service were, from left, Donna Farrell, Rick Atchley, Marty Hooper and Steve Schoo. (Top Right) David Stokes congratulates Terry Toennies, left, and Mike Wiley on 20 years of service. (Below Right) Observing 10 year anniversaries were Brian Miller, Robert Dolrenry, Matt Heiligenstein and Doug Stark.

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2007 Service Anniversary Awards

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Attending January’s TIPS “Train the Trainer” seminar at Grey Eagle were, from left, Philip Maicher, Aramark in Kansas City; Julianne Spoo, The Resort & Yacht Club at Toad Cove at Lake Ozark; Corey Schuster, the Hospitality Insurance Providers in St. Louis; Jill Marich and Qiana Armour, both with the Marriott Renaissance Grand Hotel. Additional TIPS training programs will be held at Grey Eagle July 1617, and August 22-23.

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Grey Eagle hosted a TIPS training seminar in April conducted by Larry Moore, back row center. Attending were (front row) Yfke Agutter, Marriott; Rich Westerheide. OEC Corporation; Tanner Scott of PF Chang’s; (back row) Elizabeth Grach, Anheuser-Busch; and Tammy Eledge, Casino Aztar, Caruthersville, MO.

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A “Street Smart” Emergency Medical Technician demonstrates how vehicle crash victims receive medical treatment during a presentation to students at Rockwood Summit High School in Fenton during a recent assembly of senior and junior students. The presentation was coordinated by Grey Eagle.

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Busch. “We’re proud and honored NFI has recognized the important message this ad delivers, reminding parents of the positive power they have in helping their teens make good decisions.”

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Anheuser-Busch is a 2008 Fatherhood Award winner by the National Fatherhood Initiative (NFI). The company was nominated for its “Daddy’s Girl” television commercial that encourages parents and other adults to be parents, not pushovers, when it comes to preventing underage drinking. “We are excited to announce that AnheuserBusch has earned a 2008 Fatherhood Award,” said NFI President Roland C. Warren. “The company’s commitment to the institution of responsible fatherhood offers society a standard to emulate as we work to ensure that every child grows up with the love, nurturance and guidance of his or her father.” Inaugurated in 1998, the Fatherhood Awards are presented each year to individuals, corporations and organizations that make a substantial contribution to strengthening involved, responsible and committed fatherhood in their work or personal lives. “As parents, it’s our responsibility to teach our children right from wrong and respect for the law,” said Carol Clark, Vice President of Corporate Social Responsibility at Anheuser-

Sarah Panzau, who has talked about choices and personal responsibility with students across the United States following a drunk-driving accident that almost took her life, held the attention of students at Cor Jesu Academy and Visitation Academy in April. Grey Eagle Distributors sponsors her appearances in St. Louis County. Ms. Panzau was a star volleyball player in high school and college in Belleville, Illinois before drugs and alcohol led to the accident which left her without one arm and undergoing multiple surgeries to heal or correct numerous injuries.

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Anheuser-Busch Wins 2008 Fatherhood Initiative Award

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Former Volleyball Star Holds Students’ Attention in April Presentations

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Grey Eagle Distributors provided the beer for a recent beer and wine tasting reception for members of the Opera Theatre of St. Louis at Webster University. The evening featured craft and imported beers sold by Grey Eagle.

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Opera Theatre of St. Louis Reception

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St. Louis Metropolitan Police Officer Ryan Cousins won his match in November’s Budweiser “Guns ‘N Hoses” at the Scottrade Center. After receiving the champion’s ring, he presented it to 6-year old Gavin Sloan, the son of Cousin’s close friend, Officer Nick Sloan who was fatally shot in the line of duty in 2004. Looking on are Nick’s parents Chris and Terry Sloan, a retired Sergeant with the St. Louis Police Department. Officer Cousins defeated Firefighter Rob Bolen of the Rock Fire Protection District in Jefferson County.

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Budweiser “Guns ‘N Hoses” co-founder Colors were presented at the beginJerry Clinton is joined by former Cardinals ning of Budweiser “Guns ‘N Hoses.” star Jim Edmonds.

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Kelly Hunsel of the St. Charles Fire Department boxes Jackie Jones of the Berkeley Police Department.

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St. Louis Firefighter William Lewis boxes Webster Groves Police Officer Thomas Doering.

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Event announcer Smash (Asher Benrubi) enjoys the surprise marriage proposal by Shawn Taggert to Judy Knapp.

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Bud Ambassador Molly Duke displays round card during the event.

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Budweiser “Guns ‘N Hoses” Mixes Police Officer vs. Firefighter Boxing, Fun, Ceremony and Remembrance of Fallen Heroes

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Grey Eagle’s Jerry Holloway and Gary Mason, (center and right) visit with Ray Hill during the recent NAACP dinner. Mr. Hill created Ray Hill’s American Pilsner beer distributed by Anheuser-Busch. Also pictured, left, is Natalie Albert.

Photos courtesy of Jim Compton

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Jerry Holloway, Market Development Manager at Grey Eagle (right) is shown with Urban League of Metropolitan St. Louis President James Buford and St. Louis City Controller Darlene Green at the St. Louis Argus’ “Salute to Excellence” dinner.

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The best part about fishing and being outdoors is brought out in this year’s Busch Outdoors tagline, “Cast and Kick Back.” Busch beer continues its successful partnership with Bass Pro Shops for another great outdoor program. Busch’s outdoor lifestyle position and Bass Pro Shop’s “The Adventure Starts Here” attitude combine with fishing imagery that will get consumers excited to grab their and take it. Point-of-sale materials include a variety of signage, laser imprintable cooler stickers, case cards and display wrap. A mobile features a fishing theme as does a new inflatable for offpremise locations. In addition, consumers can find sweepstakes entry forms at counter cards to register for a fishing excursion with national champion fishermen.

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Sergio Garcia, spokesman for Michelob Ultra and Ultra Amber’s golf promotion, recently showed why he was chosen. Sergio won the PGA’s The Players Championship in Florida in a playoff. A life-size Sergio Garcia standup is avail to offpremise retail customers and features the golfer in the swing that won the TPC championship. Additional point-of-sale items are available.

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Natural Light capitalizes on the freedom of summer with lifestyle imagery and up-close shots of the new Natural Light cans in its seasonal promotion, “It’s Natural This Summer.” The promotion reminds consumers that, when it comes to outdoor summer fun, it’s all about the Natural Light which is the perfect beer at the beach, lake or just lounging around the pool. Point-of-sale materials include cooler stickers, display wrap, case cards, cooler signs and display toppers.

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Natural Light is All about Summer

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Michelob Ultra, Ultra Amber Spokesman Sergio Garcia Wins TPC

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Bacardi Silver’s new Mango Mojito capitalizes on the popularity of flavored Mojitos and appeal to consumers looking for the latest drink trend in a convenient, portable package. Bacardi Silver’s Mojito was the first readyto-drink Mojito in the U.S. market and Mango Mojito is also the first with that flavor. Mango Mojito is available in cases of 4/6 packs and is featured in Bacardi Silver variety packages.

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Mango Mojito is New Bacardi Silver Flavor

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cardboard stringer pennants, display wrap, 2sided glamour banners, table tents, a display crown, wrapped buckets, dimensional palm trees and 2-sided display standups. IRI research statistics show the Bud family leads the way in driving sales during summer months.

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The Bud Light Party Cruise will set sail on October 31 and increased sales will heat up the summer leading to a 4-day, 3-night, 2-cruise ship, and 1 private island concert. Ten weeks of on-premise promotions, two weeks of on-premise launch parties and a national on-line sweepstakes will provide consumers with plenty of opportunities to join the Party Cruise. Bud Light is the largest selling beer in the United States. A full-time of impactful point-of-sale materials including display spectaculars, enhancers and banners are available to both on-and off-premise retail customers. Other items include vinyl and

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NASCAR star Kasey Kahne and Drag Racer Brandon Bernstein are featured in Budweiser Racing promotional materials. Kahne is in his first year driving the #9 Budweiser Dodge and Bernstein is charging through the National Hot Road Association (NHRA) season after recovering from recent injuries. Familiar point-of-sale elements include traditional driver-specific pieces such as a glamour banner, stringer pennant, schedule poster and a small auto hood. First-time items include a decal with dispenser and a “pillow display” featuring the new 16-oz. Kasey Kahne/ Budweiser can. The creative continues to reinforce Budweiser’s positioning as The Great American Lager. Following another great season in NHRA, Brandon Bernstein brings his vibrant energy to targeted point-of-sale.

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Stars Featured in Budweiser Racing

Bud Light Party Cruise Sets Sail, Top-Seller will also set Higher Sales

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Busch Features “Cast and Kick Back”

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Hoegaarden, the Original Belgian White Beer, was awarded its fourth consecutive World Beer Cup Gold Medal in the Belgian-Style White (or Wit)/Belgian-Style Wheat category at the 2008 Brewers Association World Beer Cup competition held recently in San Diego, Cal. “This is an incredible honor for a very special brew – a testimonial to Hoegaarden’s unique flavor and time-honored recipe,” said Chris Auberry, brand manager for Hoegaarden. “We’re also excited for the people of Belgium, particularly those in the City of Hoegaarden, where white ales were first brewed in the 15th Century. I can’t think of a more appropriate salute to their incredible passion for beer.”

Budweiser and Bud Light Clamato Chelda are among of the hottest new products from Anheuser-Busch. Latinos, specifically those of Mexican descent, have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada honor that tradition by combining AnheuserBusch’s classic American-style lagers with the spicy, invigorating taste of Clamato Tomato Cocktail, made by Cadbury Schweppes Americas Beverages (CSAB). “This is a recipe that combines cultures and flavors,” said Ana Vitrano, Product Manager, Anheuser-Busch, Inc. “Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love. It’s la combinación perfecta!” The name Chelada is a shortened form of the Spanish word michelada which loosely translates to ‘my cold beer.’ To order Budweiser or Bud Light & Clamato Chelada, one might say: “Una michelada con clamato, por favor.”To shorten that but still keep the beer recognizable as the traditional recipe, Anheuser-Busch focused on the name Chelada.

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Budweiser & Bud Light Clamato Chelada are hot new Products

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It’s again time to pick up a Blonde this summer! Beach Bum Blonde Ale that is. Beach Bum Blonde Ale, the 2006 bonze medalist in the North American Beer Awards, is back and now the seasonal draught flavor is conveniently available in bottles in addition to on-tap in on-premise retail accounts. In addition to one-half and onesixth barrels of draught, Beach Bum Blonde Ale is also available in 12-ounce six-packs.

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Time to Pick Up a Blonde . . . Again

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signage, glassware, banners, coasters, table tents and the unique Shock Top tap handles.

Hoegaarden Again Wins World Beer Cup

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Shock Top Belgian White is an unfiltered, Belgian-style wheat ale—also known as a “white” or “wit” beer due to its appearance. Brewed by Anheuser-Busch, Shock Top is naturally cloudy with a billowy white foam head and a light golden hue. Wheat beer is brewed with both malted barley and wheat, versus only barley used in most beers. The addition of wheat gives the beer a lighter flavor and paler color. Imported and native hopes are blended with orange, lemon peels, line peels and coriander contribute to the aroma and taste. Shock Top has an attitude that is typified by the orange slice head with wheat Mohawk and sunglasses. It is available in draught and 12ounce six-packs. Point-of-sale materials include

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“This beer is the real deal,” said Jill Vaughn, Wild Blue Brewmaster. “With a distinct color and flavor, we’ve crafted a beer that truly stands out. I think it will surprise people, especially those who like to experiment when it comes to new drinks.” The unconventional spirit of this beer is conveyed in every aspect, from its taste to its label that features a cheeky, playful bulldog kicking a blueberry, which visually represents Blue Dawg Brewing — a group within Anheuser-Busch, Inc. that is responsible for the beer’s marketing, selling and advertising. “We’re focusing our efforts on getting Wild Blue in adults’ hands at local food and film festivals and even fun events like pet parades, where dog lovers can get to know Wild Blue, with its feisty bulldog label,” said Jeff Pierson, Innovation Manager, Wild Blue. “We aren’t taking this beer down the traditional path. Wild Blue is going places we haven’t been before and we know having the beer at places where adults like to get together, socialize and try new things will be key.” Wild Blue contains 8 percent alcohol by volume.

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Not suited for timid or reserved beer drinkers, Wild Blue’s defining taste characteristic is its kick of natural blueberry flavor. The Blue Dawg Brewing team carefully selected a blend of hops and barley malt to ensure they complemented and balanced Wild Blue’s dominant blueberry notes, resulting in a robust and aromatic beer with a refreshing, palate-cleansing finish. Wild Blue is brewed with a blend of German hops from Bavaria and classic Aroma hops from the Pacific Northwest. A combination of two- and six-row barley malt was also chosen specifically for this recipe. Beer lovers will also appreciate this specialty fruit-infused lager’s striking burgundy color, ripe blueberry aroma and its ability to stand up to the strongest of foods.

Shock Top is a Craft Wheat Beer

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Grey Eagle Is Now Selling Wild Blue

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For the past three years, Anheuser-Busch brewmasters have brewed special batches of beer crafted to complement the changing seasons. For the first time, there’s a new addition to the familiar line of favorites. Sun Dog Amber Wheat joins the seasonal beer family this spring. “Wheat beers are one of my favorite styles to brew because of their versatility. From Bavarian to Belgian to American, each style has its own color, aroma and taste,” said Florian Kuplent, Brewmaster at AnheuserBusch, Inc. “Our take on the American amber wheat ale is a luminous deep amber color with a slight caramel sweetness and refreshing citrus note.” Sun Dog is stepping up to fill the shoes of the very popular Spring Heat Spiced Wheat which has graduated to a year-round offering known now as Shock Top Belgian White. Jack’s Pumpkin Spice Ale, Winter’s Bourbon Cask Ale and Beach Bum Blonde Ale will continue to be available during their respective seasons.

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Sun Dog Amber Wheat is new Seasonal

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Employees at Dirt Cheap, 4359 Telegraph Road in South County, recently used a special display to provide samples of Land Shark Lager to their customers.

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We mourn the April 24 passing of Arnold “Arnie” Freed, owner of Big Bear Grill in Wildwood and Warson Woods. Arnie was a entrepreneur and spent many years in the restaurant and hospitality industry. We extend our sympathy to his family including his wife, Nancy and sons Michael, Jeffrey and David.

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In Memoriam

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Anheuser-Busch’s seasonal beer on tap. General Manager Keith Jaros, Fastrack, 11142 Big Bend in Kirkwood, says almost $6,000 was raised for victims of the Kirkwood City Hall tragedy during a silent auction in April . . . Also in Kirkwood, Paul Cartier and Bill Fredrichs of PJ’s Tavern, 123 Jefferson, have opened the Jefferson Grill next door at 127 Jefferson. The new restaurant combines fine dining with the casual, upscale atmosphere of PJ’s. Both Paul and “Freddie” have been active in fundraising activities for the Backstoppers to support the two Kirkwood police officers who lost their lives Feb. 7. Helen Fitzgerald’s, 3660 South Lindbergh in Sunset Hills, teamed up with oncology nurses from Cardinal Glennon Medical Center and the St. Baldrick’s Foundation to raise money to support childhood cancer research. More than 260 participants had their heads shaved raising more than $250,000. J. Buck’s Restaurant, 101 South Hanley Road in Clayton, sends e-mail messages each week drawing attention to menu items, catering services and special occasions.

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Gettemeier’s, 1740 Thunderbird Avenue in Florissant, recently held a Grand Re-Opening after a major expansion and renovation that included a new kitchen. Pictured are Carolyn Clark, Karon Brickson, Ginny and Jerry Gettemeier, and Mark Brown.

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in 1972. He has managed the Affton store for the last 14 years. He said the biggest change in grocery stores was the introduction of scanners. “Before that, each item had to be individually priced and we used cash registers to calculate the bill,” he said. He and his wife, who retired a few years ago after 30 years with Schnucks, plan to enjoy more car shows and bass tournaments, travel and spend time with their family. Chef Scott Phillips of Provisions, 11615 Olive Street Road in Creve Coeur, was a member of the four-person winning team in the St. Louis Gluten Free Cooking Spree. Scott’s team created an entrée of chicken with caramelized onion cream using gluten-free Redbridge beer from Anheuser-Busch. Competition was held in six cities this year held in St. Louis on February 26 at the Anheuser-Busch brewery. The event was organized by the National Foundation for Celiac Awareness . . . all four St. Louis County Hotshots Sports Bar locations now have high speed WiFi Internet connections. Arnie Freed’s Big Bear Grill, 16524 Manchester Road in Wildwood, celebrated its 10th anniversary on February 5 and shortly after raised Budweiser on the 2nd anniversary of the Big Bear Grill at 10017 Manchester in Warson Woods . . . Indigo Joe’s Restaurant and Bar recently opened at 16721 Main Street in Wildwood . . . Jerry Kehlenbrink and his son Rob recently opened Paradise Valley Wine & Spirits, 932 Meramec Station Road near Fenton featuring a large variety of beer, wine and spirits. Congratulations to Tom and Virginia Barczewski who have owned and operated Pirate’s Cove, 10731 Margatehall Drive in Bridgeton for 30 years. Pirate’s Cove opened in 1964 and the Barczewski’s, who have been married for 49 years, purchased it 13 years later . . . Show-Me Lanes is now open at 3500 Lemay Ferry in Mehlville . . . Chevy’s Mexican Restaurant, 12466 Tesson Ferry in South County, is now serving Shock Top on tap . . . Hessler’s Pub, 11804 Tesson Ferry, has added Bass and Bud Select to his draught selections. Graham’s Grill, 612 West Woodbine in Kirkwood, held its 12th annual Mardi Gras celebration in early February and featured live music, crawfish boils and specials on all Anheuser-Busch beers . . . Café Affton Sports Bar, 8713 Gravois in South County, is now Anheuser-Busch exclusive serving Budweiser, Bud Light, Budweiser Select, Michelob AmberBock and Bare Knuckle . . . Mike Duffy’s, 662 Clayton Road in Richmond Heights, and Chili’s, 955 Chesterfield Center, are now serving Shock Top on draught . . . Wehrenberg Galaxy 14 theater’s in Chesterfield are exclusively serving Bud Light, AmberBock and

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Jim Danner

Jim and Margaret Lages, center, celebrated 25 years in business at the Brewhouse, 12525 Bennington Place in Creve Coeur. Joining them were, from left, Bud Ambassador Amanda Haag, Sales Representative Tom Breece, Anheuser-Busch Urban Marketing Team member Ted Kaminski, Area Sales Managers Mike Wiley and Steve Jones, and Bud Ambassador Katie Donohue.

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Jim Danner, manager of the Schnuck’s Affton store at 10070 Gravois, has retired after becoming the first Schnuck’s employee to reach the 45-year plateau. Jim started work for Schnucks in 1962 as a bagger and held a variety of positions before becoming a store manager

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Mug

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a fair price and that translates into customers. This isn’t rocket science. It’s fun. We know our customers want to eat, drink and have a little entertainment.” The menu features American fare including classic appetizers and a variety of sandwiches and entrees. Pujols 5 is named for St. Louis Cardinals AllStar player Albert Pujols. Five is Pujol’s uniform number. “We opened Patrick’s in 1983 and for almost a quarter of a century it was a favorite place to meet, drink and eat for many people,” Pat Sr. said. “All hospitality businesses need sprucing up on a

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Pat Hanon and Pat Hanon, Jr.

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and I enjoy working with my sons to continue the work I have been doing for a lifetime,” Pat said. “David and Pat Jr. are very different individuals but we are all on the same page when it comes to the philosophy and management of the Crowne Plaza and Pujols 5.” David is General Manager of the restaurant and bar at the Crowne Plaza-Clayton. Located in an area formerly housing Max’s, the space was completed renovated last year and re-opened in October. It features 8,000 square feet employs 60 people to serve customers from the hotel, Clayton offices and businesses as well as families who live nearby or who drive into Clayton for evening meals.

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David Hanon

regular basis and have changing décor based on the sports season,” he said. “If someone wants to buy one of the photographs, we sell it and the money goes to the Pujols Family Foundation charity.” Pat Jr. said Pujols is in the restaurant often and his presence creates “a real buzz.” The restaurant also hosts sports-oriented radio stations which use it as a remote location. “In a real sense, every seat here is a front-row seat.” The menu has everything from crab cakes to prime rib and pastas using all premium ingredients. “We don’t feature pub fare but we serve pub fare if that’s what the customer wants. With 12,000 square feet, Pujols 5 also includes banquet and private dining rooms and attracts a large corporate events business. Both the Crowne Plaza and Pujols 5 feature Anheuser-Busch beers on tap and in bottles. “We serve these great beers because of their high-quality and because that’s what our customers ask for,” said Pat Sr. “That’s a lesson I learned at a very early age and it has served me and my sons well for decades. It’s a pleasure to feature quality and we go back through many years with the same high-quality service from Grey Eagle.”

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“We get a lot of foot traffic and we picked up business when we started a frequent diner program,” David said. “We are very familyoriented in the evening. “We’ve kept things simple,” David said. “We open for breakfast and close at 1 the next morning. We offer good food with fine service at

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With his lifetime experience in the St. Louis restaurant and hospitality industry, Pat Hanon brings his expertise, and that of his sons David and Pat Jr., to the new restaurants at the Crowne Plaza Hotel and Pujols 5 West Port Grill. Through the Hanon Management Group, Pat and his sons have created premier destinations for generations of St. Louisans: for the regular customers and guests at the Crowne Plaza, 7750 Carondelet in Clayton; and Pujols 5, 342 West Port Plaza in Maryland Heights. “The restaurants are a family affair for us

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Crowne Plaza & Pujols 5 are Diamonds for Hanons

regular basis and when it came time to consider changes at Patrick’s, we were fortunate to become acquainted with Albert Pujols and his wife Deidre. “We created Pujols 5 West Port Grill by combining our experience with Albert and Deidre’s desire to create an atmosphere where people could experience something more than what sports bars normally provide,” Pat Sr. said. “It’s been a great fit. With their input into the design and menu development, I think we have a remarkable restaurant where people will find the same good food, great service at a fair price that we offer at the Crowne Plaza.” Pat Jr. said Pujols 5 was designed as an interactive sports magazine. “In the bar area we rotate the large sports pictures on the walls on a