FLO certified producers in Brazil - for export – Category
Groups
Coffee
26
Fruit juices
10
Fresh fruits
12
Fruit pulp
2
Soy
1
Honey
2
Wine grapes
1
Status: oct. 2015
43
Brazil
1st FTT declared by NMO – compliant w/ all 5 goals + 1 extra goal Focus on FI label
2008
Alfenas Self declared No prove of any goals No continuation
Poços de Caldas
2012
Campaigns: 3 producer towns 1 state capital – Recife 3 universities start campaign
2016
Rio de Janeiro August – to be declared by NMO – compliant w/ all 5 goals + 2 extra goals Big tent approach
Brazil
Certification
National Brazilian System BY LAW
ECOSOCIAL
Brazil
Poços de Caldas 5 goals + 1: Support locally sustainably produced products and groups
Brazil
Campaign in Poços de Caldas
160 T inhabitants Regional trade hub Tourism city – thermal baths 3 universities Sustainability NGO Sebrae Townhall lead campaign Local business syndicats active FLO certified coffee producers Flo certified trader and processor w/own brand Focus on FLO products
Brazil
Campaign in Poços de Caldas Volunteers > students as interns !
Brazil
Campaign in Poços de Caldas
Media > local opinion leaders on facebook, etc. 2 local TV stations ! Radio stations Mayor personally involved opening doors
Brazil
Rio de Janeiro
Brazil
Rio de Janeiro
6 million inhabitants Initial focus on 1 million Cosmopolitan Former capital of Brazil Solidary economy
Organic and sustainable food
Brazil
Rio de Janeiro 6 million inhabitants Initial focus on 1 million Cosmopolitan
5 standard goals + 2 extra Support local sustainable food production Support insertion of products and services of businesses of solidary economy and cooperatives Support local alternative trade intiatives Big tent
Brazil
Goal 1: Rio Fair Trade Town Committee and the Rio Mayor Declaration:
Brazil
IV Botafogo Botafogo Catete Cosme Velho Flamengo Glória Humaitá Laranjeiras Urca + Centro
Retail 115
V Copacabana Copacabana Leme VI Lagoa Gávea Ipanema Jardim Botânico Lagoa Leblon São Conrado Vidigal
Food service 67
VIII Tijuca Alto da Boa Vista Praça da Bandeira Tijuca IX Vila Isabel Andaraí Grajaú Maracanã Vila Isabel XXVII Rocinha Rocinha
[1]
Neighborhoods AP 2 + Center - 1.046.000
Food service: bars, restaurants, coffee shops and similar
Goal 3 + 4: 182 Selling Points in Town
Brazil
Fairtrade Certified Products Offered in the Brazilian market
• • • • • • • •
Coffee Brazilian Nuts Honey Juices Açaí Jam Chocolate (Zotter) Ben & Jerry’s Mongozo beer
Brazil
The first producer cooperative Fairtrade certified coffee Developed to the Brazilian market
Poços deCaldas Caldas PoçosBrazil de
www.riocomerciojusto.com.br
Brazil
Brazil
Goal 5: Opinion Makers Support
Brazil
Goal 6: Support local sustainable food production 19 local markets for small producers: 2.5 million euros direct income generated for 200 rural families in 2015.
Brazil
Goal 7: Support local market access to solidarity economy businesses and cooperatives
Solidarity Economy Local Markets
Brazil
Goal 7: Support local market access to solidarity economy businesses and cooperatives 12 solidarity economy local markets in different areas of Rio, from low income communities to wealth neighborhoods. 500.000,00 euros direct income generated for more than 300 women from the favelas of Rio in 2015.
More than 1000 ! Favelas only in Rio
Brazil
Goal 7: Support local market access to solidarity economy businesses and cooperatives
Solidarity Economy Local Markets
Brazil
Goal 7: Support local market access to solidarity economy businesses and cooperatives
Solidarity Economy Local Markets
Brazil
Rio Fair Trade Town Campaign Legacy of the Olympic Games
Brazil
Other goals 3 big companies 30 companies or organizations 5 schools 3 universities 5 NGO’s
Target for declaration: August- during the olympics
Brazil
Processing
Logistics
Sebrae
S+D
R
FC
Consumer
L
Retail
I
Sales rep + distrib
P
Producers
Challenge: develop production AND trade chain
Brazil
Challenges and possible solutions • • • •
FT shops went bankrupt !! Volunteers >> students as interns Get into retail >> offer a CSR campaign Tap into new consumer targets beyond solidary economy >> sustainability and CSR • Develop whole chain
Brazil
Issues and suggestions FTT in Producer Countries • • • • • • •
FTT – producer AND consumer towns !! 5 goals are crucial to promote consumption Twinning towns !! Cooperation between towns South-South Conference for the South ? FT as regional economic development Open platform for exchange of experiences in the South – FTT and FTUniversities
