Brand Toolkit for manufacturers

Table of contents 1. Introduction……………………………………………...…….……...

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Using the TCO Certified Brand ………………………………………...

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About TCO Certified …………………..…...........................................

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TCO Certified Quick Guide …………………………………………….

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TCO Certified Product Categories …………………………………….

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Criteria in TCO Certified ………………………………………………..

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Benefits for Manufacturers / IT Purchasers…………………………..

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2. Brand tools………………………………………………………….....

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Messages for End-Users / Purchasers………………….……………..

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Acceptable Claims………………………………………..………….......

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Not Acceptable Claims……………………………..…………………...

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Citing TCO Certified………………..…………………………………….

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Boilerplate………………………………………………………………...

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Logo Usage - General Guidelines……………………….……………..

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Contact us…………………………………………...…………………….

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1. Introduction About TCO Certified

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Using the TCO Certified brand Achieving TCO Certified for your products is something to be proud of. Product models achieving TCO Certified meet a broad set of environmental and social sustainability criteria. In addition, product and factory compliance is verified by independent, accredited verification bodies. We encourage you to use the TCO Certified brand to promote your certified product models. In this toolkit you can find guidance on communicating about TCO Certified, logo use, promotional messages, and other resources. Use of the TCO Certified brand is governed by the contract between the brand owner and TCO Development. For questions and guidance on how to promote your TCO Certified products, contact [email protected]

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About TCO Certified TCO Certified is the world’s most extensive third party sustainability certification for IT products, helping purchasers and manufacturers make more environmentally and socially responsible choices. Electronics are associated with many different sustainability risks throughout the life cycle, such as working conditions in electronics manufacturing, environmental effects, energy consumption, hazardous substances, user health and safety, and e-waste. TCO Certified contains criteria aimed at addressing many of these challenges.

• Life cycle criteria for social and environmental responsibility

• Used by IT industry and purchasers worldwide

• Independent verification of compliance - product and factories

• In accordance with ISO 14024

For complete criteria and information about TCO Certified, visit tcodevelopment.com

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TCO Certified Quick Guide The QuickGuide for Manufacturers offers an overview of the certification process and criteria by product category. Provides an understanding of what’s included and how to certify. For those who need an introduction to TCO Certified, this is a good place to start.

tcodevelopment.com/certify-products

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TCO Certified product categories TCO Certified is available in the following product categories

Displays

Notebooks

Tablets

Smartphones

Desktops

All-in One PCs

Projectors

Headsets

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Criteria in TCO Certified Sustainability in all life cycle phases

Manufacturing phase • Socially responsible manufacturing

• Environmental management system

Use phase • Climate/emissions

• Ergonomics/ health and safety • Extended product life

End of Life phase • Reduced hazardous content

• Chemicals • Design for recycling

We also offer TCO Certifed Edge, an add-on certiifcation for leading edge products in a specific attribute. For more information, visit: tcodevelopment.com.

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Benefits for manufacturers, IT purchasers

Manufacturers

IT Purchasers

Meet buyer sustainability demands

Easier to make more sustainable IT product choices

Reduce social and environmental risk

Reduce social and environmental risk

Worldwide, complete sustainability certification

Product choices can drive positive change

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2. Brand tools Promoting your TCO Certified products

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Messages for end-users - purchasers These messages can be used to promote the benefits of your TCO Certified products.

“With TCO Certified it’s easier to make more sustainable IT choices” “Complete sustainability in a single certification - environmental and social responsibility” “Current, relevant, life cycle criteria - manufacturing, use and end of life” “Goes beyond legislation” “Worldwide”

“With TCO Certified you can reduce the social and environmental risks of IT products” “Independent verification of products and factories, in accordance with ISO 14024” “Built-in follow up verification throughout product life cycle”

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Acceptable Claims - related to certified products ●

“This product carries the TCO Certified designation. TCO Certified is a worldwide, leading independent sustainability certification for IT products”

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“TCO Certified products have been independently verified to have a lower social and environmental impact”

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“TCO Certified products can help you meet your sustainability goals”

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“Criteria in TCO Certified include environmental and social responsibility of the product and manufacturing facilities throughout the life cycle - manufacturing, use and end of life”

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“With TCO Certified you can help reduce the social and environmental impact of IT products”

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“TCO Certified includes a built-in, independent verification process in accordance with ISO 14024”

For questions and further advice, contact [email protected]

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Not Acceptable Claims

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TCO Certified is a product certification and may only be used in connection with certified product models.

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Communications may not imply that TCO Development has nominated, favored or selected a specific product for certification.

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Communications about TCO Certified may not imply endorsement or approval of any brand or company.

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TCO Certified is not an award. Communications may not include language implying that an award or prize has been presented to the product or brand.

For questions and further advice, contact [email protected]

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Citing TCO Certified The brand TCO Certified must always be cited in its entirety. It can also be cited using the relevant product category name, eg TCO Certified Notebooks.

Recommended ways to cite TCO Certified in product promotions “(product sales name/model) has achieved the sustainability certification TCO Certified” OR “(product sales name/model) has been certified according to environmental and social sustainability criteria in TCO Certified“ Correct citing “TCO” must always be capitalized. The “C” in “Certified” must always be capitalized. The first letter of any product category must also be capitalized. Example - “TCO Certified Notebooks”

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Citing TCO Certified (cont’d) Follow these guidelines for accurate citing of TCO Certified in product information and promotions.

Yes

No

TCO Certified TCO Certified Edge

TCO TCO Edge TCO labeled TCO award TCO rated TCO optional TCO registered TCO compliant

TCO Certified Notebooks TCO Certified Displays TCO Certified Tablets TCO Certified Smartphones TCO Certified All-in-One PCs TCO Certified Desktops TCO Certified Headsets TCO Certified Projectors

TCO notebooks (etc) TCO rated tablets TCO labeled smartphones

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Boilerplate This boilerplate may be used in your channels to describe TCO Certified. Please insert the relevant brand name and product categories. “TCO Certified is an international sustainability certification for IT products. Buyers worldwide use TCO Certified as a tool to make more sustainable product choices. Life cycle criteria focus on environmental and social responsibility during the manufacturing, use and end of life phases. TCO Certified is a Type 1 Ecolabel in accordance with ISO 14024 and certified product models and their manufacturing facilities are independently verified for compliance. (Your brand name) has many TCO Certified products, including (indicate relevant categories - displays, notebooks, tablets, smartphones, all-in-ones, desktops, projectors, headsets) A full listing of certified products is available at www.tcodevelopment.com”

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Logo usage - General Guidelines The TCO Certified logo must be visible on the certified product. Alternative 1

Alternative 2

Optional

- on product chassis.

- on regulatory marking plate

This can be on the front (eg display bezel), side or rear of the chassis.

Typically locaded on the rear or underside of the product.

• Packaging, splash screens. • Product promotions • Sales channels • Corporate websites • Sustainability and annual reports etc

Logo specifications Logos may be reproduced using original designs and colors only. Correct proportions must be maintained. Minimum dimensions: On product chassis Minimum width: 16 mm On regulatory marking plate Minimum width: 12mm Download logos at www.tcodevelopment.com. The logo must be reproduced in a quality that allows the text to be read under normal viewing circumstances and may only be used in connection with certified product models. Use of the TCO Certified brand is governed by the contract between the brand owner and TCO Development. Contact marketing@tcodevelopment for further information.

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Contact us www.tcodevelopment.com [email protected]