Brand Strategy Innovation Strategic Acuity & Consistent Delivery September 25 & 26, 2014 Marriott Marquis Hotel, San Francisco

Speakers

Confirmed Speakers • Brand Voice Lead, Chipotle Mexican Grill • Director, Branding, Associated Press • VP, Digital Media, NPR • Chief Marketing Officer, Pandora • Senior Director, Marriott • VP, Brand, American Cancer Society • VP, Brand Marketing, Comedy Central • Global Brand Director, UPS • VP Marketing, ChargePoint • Senior Director, Brand Strategy, PBS • Chief Marketing Officer, MundoFOX • Brand Manager, Starbucks • Brand Director, Huggies at Kimberly-Clark • President, Pacific Rim, Siegel+Gale

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Who Will You Meet There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the branding community. You will be meeting s e n i o r l ev e l ex e c u t i v e s f ro m m a j o r corporations and innovative small to medium size companies.

Company Size Of Attendees 1000+ Employees 300-999 Employees 50-299 Employees Less than 49 Employees

56%

81%

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Job Title Of Attendees

78%

Attendees are at Director level or above 3%

21%

President /Principal

SVP/VP

12%

C-Level

42%

Snr. Director /Director

25%

Attendees are companies with at least 300 employees

13%

Global Head / Head

8%

Snr. Manager /Manager

11% 8%

Academic (1%)

Past Delegates Include • • • • • •

Strategy Lead, Global Business Strategy, Google VP, Digital Strategy, AMEX VP, Strategy, The Economist VP, Strategy, Lego VP, Brand Marketing, Bank of America Merrill Lynch Global Digital Lead, BP

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About The Summit Brand Strategy Innovation Summit brings together leaders from the world’s most recognized and valued brands for 2 days of open forum discussion covering all aspects of brand management. From re-brand implementation to brand equity and asset management, you will hear case studies and participate in panel

discussions that will provide a holistic overview of the challenges and opportunities branding and marketing professionals face today. Join 150+ of the industry's top minds and share insights, innovations and strategies - register now!

Confirmed Speaker Information Simon Flemming Wood Chief Marketing Officer Pandora

Previous to joining Pandora in 2011, Simon was the founding Vice President of Marketing at Pure Digital Technologies where he was responsible for the creation, development and introduction of the iconic Flip Video brand, which reinvented personal video and sold over 7 million cameras within three years. After the purchase of Pure Digital Technologies by Cisco in 2009, Simon held the position of Vice President of Marketing for the Cisco Consumer Products group. In that role, he oversaw the worldwide marketing organization for Cisco's consumer business, including the Linksys and Flip Video brands and led the development and execution of all integrated marketing efforts, including brand strategy, research, advertising and media, public relations, marketing partnerships, and ecommerce.

Mike Bowser Director, Branding & Creative Services The Associated Press Mike Bowser is a creative director and designer focused on user-centered design and creative team leadership. As Director of Branding and Creative Services at The Associated Press, Mike and his design team lead branding and experience design to enhance AP’s strategic marketing, products and brand narrative. Prior to joining AP, Mike led in-house agency creative teams in the NYC area. Mike lives in Jersey City, NJ with his wife and children.

Now Playing: You. The Power of Pandora’s Personalization Music is an inherently unique and emotional experience. While it can also be a social experience, one’s individual listening behaviors are distinctively personal. As the largest music streaming service in the United States, Pandora appeals to the masses through providing a uniquely personalized experience to drive engagement based on its massive musicological and user feedback data. Combining data from its Music Genome Project and individual user signals thumbs up, thumbs down, and skips - Pandora learns and enhances custom radio experiences tailor-made for each user. Pandora's first brand ad campaign, “Now Playing. You.” was developed to encourage interaction from listeners by capturing nostalgic moments in music listening. In this session, Pandora CMO Simon Flemming-Wood shares the insights behind this campaign, the results and how personalization is part of Pandora’s DNA.

How In-House Design Teams Create the Environment Where Innovation Can Occur Mike will discuss how important in-house design teams are for the creation of an innovative environment. For an established brand such as The Associated Press, innovation can be a challenging area, but one that is integral for a successful strategy.

Previous Kelly Chmielewski Speaker Information Senior Director, Brand Strategy PBS

B o a r d o f D i r e c t o r s f o r Wo m e n i n C a b l e Telecommunications. On a recent vacation, she Kelly Chmielewski is the Senior Director of National traipsed through the markets of Paris, following in Brand Strategy and brand champion for PBS. Her the footsteps of her favorite PBS icon, Julia Child. team leads the charge to illuminate what makes PBS a one-of-a-kind and invaluable media organization. Her expertise spans consumer The Relevancy Project research and marketing, archetypal brand strategy and brand health, messaging strategy, brand Fred Rogers, Julia Child, Ken Burns. PBS’ legacy is architecture and creative campaign development. both a strenght and a weakness. Fond memories Kelly is the lead strategist for the award-winning fuel positive brand association but can make that "Be more" campaign. She spearheaded an association feel like they are a thing of the past. unprecedented initiative to help people with the How does a legacy brand like PBS stay relevant for nationwide transition to DTV and pioneered a new new generations, especially as the foundations for system for network branding across alternate the industry - technology and how consumers use platforms. She has also played in the PBS KIDS technology - is shifting at breakneck speed? Hear sandbox, leading the advertising campaign for the how the PBS brand story is evolving to continue to record-breaking success of the Curious George win hearts and minds of audiences whose series debut. Her work in telling the PBS brand multifaceted lifestyles embrace countless brands story has been recognized with numerous national every day. honors, including an EMMY® Award for best PSA. She serves as a pro bono brand strategist with the Taproot Foundation and served 3 years on the

William Espey Brand Voice Lead Chipotle Mexican Grill

William is the driving force behind Chipotle's unique brand voice—irreverent   and cheeky yet generous and intelligent. William started with Chipotle 15 years ago when the company had fewer than 20 locations and has seen the company grow to more than 1600 restaurants and counting in the U.S. and abroad. For the first decade of his tenure he was the sole internal creative resource, responsible for concept, copy, design and production, on everything from outdoor billboards to custom gift cards. The voice of the Chipotle brand that he generated wasn’t the result of a calculated corporate strategy, but developed organically as William's personal expression of Chipotle's unique values and culture.

Maintaining a Consistent Brand voice In A Changing Media Landscape Within the context of the new social media landscape, advertising now has to compete with content for mindshare. With the success of Back to the Start (+8MM views and a bunch of awards), The Scarecrow iOS app and companion film (+600K downloads, +12MM views, and lots of awards), and Farmed and Dangerous (that when launched became one of Hulu’s most popular shows), Chipotle has found that creating content is the key to connecting to a broader audience. The iconic Chipotle brand voice is a true expression of the essence of the brand, organically generated and directed by a dedicated internal creative team since the very beginning. That foundation was key in growing beyond traditional advertising to creating content, and maintaining a consistent voice across the range. Come learn about the rationale and need for brands to create content as a means of connecting with consumers, the importance of internal brand stewardship, and power of values integration.

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Confirmed Speaker Information Andy Goldsmith VP, Brand Marketing & Creative American Cancer Society

Andy Goldsmith is vice president, creative strategy for the American Cancer Society. His responsibilities include nationwide advertising, art direction, production services, and multimedia. Andy brings more than 30 years of professional experience to the American Cancer Society. Immediately prior, he provided independent marketing consulting in the branding and sales training disciplines. Before that, Andy spent 17 years in advertising agency account management at T.G. Madison in Atlanta. He headed the account management function and counseled clients such as MetLife, the LPGA and the America Cancer Society,

Jessica Flugge Senior Director, Brand Consulting Marriott International

Jessica Flugge is a Senior Director in Marriott’s Global Brand Consulting group, where she leads operations and growth initiatives on behalf of Marriott’s nineteen brands. In her prior role with Marriott’s Global Business Analysis team, she led business cases and ROIs evaluating brand initatives for Ritz-Carlton, Marriott, and Courtyard hotels across the world. She has a background in corporate finance, investment banking and realestate valuation, and holds an MBA from Georgetown University and an undergraduate degree from Princeton.

Creative Brand Building: Changing 100 Years of Preconceived Notions One hundred years ago, the American Cancer Society began the fight of a lifetime - the fight against cancer. A lot has changed since then. Many cancers have gone from deadly to treatable, and from treatable to preventable: The progress we’ve made is remarkable. The American Cancer Society has been involved i nearly every major cancer breakthrough but few people really know all that we do. In 2008 we set out to blow the dust off our legacy brand, through insights based on a universal truth - that everyone loves birthdays, especially people with a cancer connection. Thus we became “The Official Sponsors of Birthdays”, a promise grounded in our history of saving lives. This is the story of the American Cancer Society as it marks its 100th birthday, and our determination to make this cancer’s last century.

Leap of Faith: Strategic Decision-making and ROI Analysis When do brand leads make decisions with their gut, and when do they go with the numbers? How do these two ways of thinking influence each other? Whether it is deciding to build three new edition hotels on company balance sheet or launching a new way of hosting meetings, Marriott International is intimately familiar with the challenges of making complex, data-driven business decisions that will resonate internally. These decisions must be informed by vigilant and thoughtful testing to meet the needs of new customers and new markets.

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Confirmed Speaker Information Oswlad Mendez Chief Marketing Officer MundoFox

Increasing Brand Reach Oswald is an expert in marketing and branding. He spearheaded the launch of MundoFOX (the newest broadcast television network form FOX international Channels and RCN) and developed the positioning and brand guidelines for the network. Oswald is ideally positioned to speak on the development of a new brand as t reaches and increasing audience.

Oswald will present experiences and case studies from his time at MundoFOX, focusing on how the brand increases its reach as it continues to grow.

Dimitrios Papadogonas Vice President, Marketing ChargePoint

Dimitrios joined ChargePoint from Virgin America where he spent more than five years helping build America’s coolest airline - running brand marketing, partnerships, sponsorships and advertising. Prior to Virgin America, Dimitrios worked at Gap, where he developed marketing plans and brand programs for the Gap brand. At Apple, Dimitrios helped roll out Apple’s retail stores and led the team responsible for the creation of the mac Genius Bar. Dimitrios holds a business degree from the University of Alberta and is happy to drive in stealth mode in his new C-Max Energi.

Sandhya Andress Brand Manager Starbucks

Sandhya is a branding professional with experience in identifying and developing global strategies. She is currently the Brand manager for global tea at Starbucks.

Building a Brand Strategy for a Customer and Market that Doesn’t Exist Yet Dimitiros is the Vice President of Marketing for ChargePoint. In this presentation he will focus on how to succeed in an emerging market place, and how to build a brand strategy for a customer that does not yet exist.

Established Brands Expanding Into New Markets Sandhya is brand Manager for for global tea at Starbucks. As the business expands into the miltmillion dollar industry, there are many challenges faced by the branding team. How do well established brands diversify to maximize value in new market places? Sandhya will address some of the challenges in this area.

Confirmed Speaker Information Jason Cieslak President, Pacific Rim Siegel+Gale

As president, Pacific Rim, Jason is responsible for Siegel+Gale clients and operations in its Los Angeles, San Francisco, Beijing and Shanghai offices. Since joining the firm in 1996, Jason’s clients have included a wide range of multinational companies such as Adobe, Disney, Dow, HP, Lexus, Microsoft, Nestle, San Disk, Sony PlayStation, Southwest Airlines and Yahoo!. Jason s a frequent speaker and writer and has featured in Fast Company and presented at CES, Conference Board and numerous other conferences. Additionally, he is on the advisory committee of Children’s Hospital Los Angeles’ Digital Philanthropy Committee.

Siegel+Gale: Building Iconic Brands by Unlocking the Power of Simplicity At Siegel+Gale, we build iconic brands by unlocking the power of simplicity and combining the remarkably clear with the unexpectedly fresh. It results in elegant strategies that reveal the essential truths of an organization; dramatic stories that bring those strategies to life in breathtaking ways; meaningful experiences that build enduring relationships between brands and people.

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The Information

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Brand Strategy Innovation Summit Date: City: Venue & Accommodation: Reservation Link: Reservations By Phone:

September 25 & 26, 2014 San Francisco Marriott Marquis Hotel, 780 Mission Street, San Francisco, California, 94103 Please click here to make a reservation +1 877 622 3056

Registration Pricing Silver Pass

Gold Pass

Diamond Pass

$1495

$1795

$2095

Access to all sessions & networking events 7 days access to presentations from the summit via ieOnDemand

Access to all sessions, networking events & unlimited access to presentations from the summit via ieOnDemand

Access to all sessions, networking events, annual subscription to all content on the Big Data & Analytics channels via ieOnDemand

$1295

$1595

$2095

Early Bird Price (before July 25)

Early Bird Price (before July 25)

Early Bird Price (before July 25)

1 Day Pass

On-Demand Pass

$795

$600

Full access to the sessions to your chosen day of the summit, 7 days access to presentations from the summit via ieOnDemand

Unlimited access to presentations from the summit via ieOnDemand, including presentations, interviews & the ability to contact speakers

7 day online access to event materials

Unlimited access to summit presentations via ieOnDemand

Group Discount Offers 3 Silver Passes: 5 Silver Passes: 3 Gold Passes: 5 Gold Passes: 3 Diamond Passes: 5 Diamond Passes:

$3000 ($1000 per attendee) $4500 ($900 per attendee) $3900 ($1300 per attendee) $6000 ($1200 per attendee) $4500 ($1500 per attendee) $7000 ($1400 per attendee)

For larger groups or special requests contact Ryan by calling +1 415 692 5514 or email [email protected] * Team discounts are applicable at the point of registration only.

Ways to Register +1 415 692 5514

+1 323 446 7673

Register Online Here

F TI L

Registration Form Brand Strategy Innovation Summit September 25 & 26, 2014 | San Francisco | Marriott Marquis For registration or more information on the program, please call Ryan on +1 415 692 5514 or email [email protected] or fax this registration form to +1 (323) 446 7673

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before August 11, 2014 incur an administrative charge of 50%. If you cancel your registration after August 11 2014 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Schedule

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Day One

September 25

08.30 Session One 08.30 - 10.00

10.00 Coffee Break 10.00 - 10.30

10.30 Session Two 10.30 - 12.00

12.00 Lunch 12.00 - 13.30

13.30 Session Three 13.30 - 15.00

15.00 Coffee Break 15.00 - 15.30

15.30 Session Four 15.30 - 17.00

17.00 Networking Drinks 17.00 - 19.00

19.00

Day Two

September 26

08.30 Session Five 08.30 - 10.00

10.00 Coffee Break 10.00 - 10.30

10.30 Session Six 10.30 - 12.00

12.00 Lunch 12.00 - 13.30

13.30 Session Seven 13.30 - 15.00

15.00 15.30

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

17.00

Sponsors

12

Sponsor

Previous Sponsor

Previous Sponsor

For more information, contact Patrick at [email protected]

Previous Sponsor

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2014 Calendar

Strategy March

June

October

Women in Strategy Summit

Chief Innovation Officer Summit

Digital Strategy Innovation Summit

March 19 & 20 New York

June 18 & 19 Santa Clara

October 22 & 23 London

Digital Strategy Innovation Summit

IP Strategy Innovation Summit

Strategic Planning Innovation

March 19 & 20 New York

June 18 & 19 Santa Clara

October 22 & 23 London

September

Chief Strategy Officer Summit

Chief Strategy Officer Summit

Chief Strategy Officer Summit

October 22 & 23 London

September 17 & 18 Sydney

Chief Innovation Officer Summit

Chief Strategy Officer Summit

Digital Strategy Innovation Summit

October 22 & 23 London

April 29 & 30 London

September 18 & 19 San Francisco

Chief Strategy Officer Summit

Chief Innovation Officer Summit

Digital Marketing Innovation Summit

October 23 & 24 Shanghai

April 29 & 30 London

September 18 & 19 San Francisco

May

Brand Strategy Innovation Summit

March 25 & 26 Hong Kong

April

Chief Strategy Officer Summit

September 18 & 19 San Francisco

May 21 & 22 San Francisco

Content Strategy Summit

Strategic Performance & Change Management Summit

September 18 & 19 San Francisco

December Chief Strategy Officer Summit December 3 & 4 New York

Strategic Planning Innovation December 3 & 4 New York

May 21 & 22 San Francisco

Chief Innovation Officer Summit December 3 & 4 New York

Flagship Summit

Women

CXO

Branding

Expected Attendees

Digital

Social Media

IP

Partnership Opportunities: Patrick Lewis | [email protected] | +1 415 992 7632 Attendee Invitation: Sean Foreman | [email protected] | +1 415 692 5514