B R A N D E Q U I T Y S TA N DA R D S March 2015

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TA B L E O F C O N T E N T S

Seven Seas Explorer® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-5 Brand Identity Guidelines

Lexicon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .



Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9

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Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10



Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .



Treatment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .



Brand Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14



Promotional Icons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15



Print . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .



Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18



Email . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19



Lifestyle Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .



Architectural Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21



Seven Seas Explorer® Renderings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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seven seas explorer ® Seven Seas Explorer® is Opulent … Timeless … Elegant … Spaciously Intimate … Breathtaking … Exquisite … Detailed in every turn … Pampering … The New Standard for Luxury …

The New Reason to Travel. The Most Luxurious Ship Ever Built™ • The tagline must never be used in a sentence; to incorporate the tagline in a sentence use “the most luxurious ship in the world” or “the most luxurious ship to sail the seven seas”. • The first season of Seven Seas Explorer® must be referred to as the “Inaugural Season”. • The maiden voyage — July 20, 2016, should always be called out when featured. • When referring to the Regent Suite always include subhead “Regent Suite – The World’s Most Exclusive Address”. • Always refer to the in-suite spa in the Regent Suite as “Private In-Suite Spa”. • Always refer to the enclosed garden in the Regent Suite to “private Vista Garden”. • When referring to dining options always include “Two New Dining Venues to Be Announced … Stay In Touch”. • Whenever Seven Seas Explorer® is featured the rest of the fleet must be mentioned in back copy or as an overview being featured. • Seven Seas Explorer® is “the perfect fit” to our fleet.

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seven seas explorer ®

the most luxurious ship ever built ™ seven seas explorer

®

True luxury is defined not by cost or by karat, but in exquisite details and expert craftsmanship, in the passion of creating quality that you can touch and sense. It can be defined as valuable things, such as space, privacy, time, and being pampered with the kind of impeccable service that anticipates your needs. Building on our long tradition of being the most inclusive luxury experience in the world, we are creating something beyond all expectations. We are setting a new standard for luxury — an experience — one that feels less like just a vacation and more like a brand new lifestyle.

Welcome to the new reason to travel.

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Debuting in the summer of 2016, Seven Seas Explorer® will be the most luxurious ship to sail the seven seas. Catering to only 750 guests, she will boast the highest space ratios in the industry. The ship’s all-suite, all-balcony accommodations, ranging from 300 to nearly 4,000 square feet, feature fine stones and marble, custom furniture and spacious sitting areas overlooking a private veranda. The crown jewel is the one-of-a-kind, 3,875 square foot Regent Suite, located on Deck 14, offering sweeping ocean-views, two private balconies, a private Vista Garden, and an industry first in-suite spa treatment area. Guests of this suite will also enjoy complimentary upgraded air, private roundtrip sedan transfers between airport and home, as well as a personal car and guide to explore ashore.

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Seven Seas Explorer® will feature an unrivaled collection of specialty, casual and main dining options for guests to enjoy. Each restaurant exhibits its own intricate and elegant design.

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The ship features a serene and spacious spa, as well as a state-of-the-art fitness center operated by world renowned Canyon Ranch SpaClub®.

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Sophisticated ambiance throughout all social spaces, from Murano glass lamps and rich mahogany woods to heavy leather chairs and elegant flooring.

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Seven Seas Explorer® will crisscross the Mediterranean for its inaugural season, with 11 voyages that visit sought-after destinations such as Barcelona, Lisbon, Marseille, Venice, Casablanca, Istanbul, Alexandria and Jerusalem.

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BRAND IDENTITY GUIDELINES March 2015

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THE Regent Seven Seas Cruises® LEXICON

you really can have it all

Every wish ... Every whim ... Every want ...

enjoy. . . suite life. . . savor. . . explore. . .

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LOGO colors

The following are the only allowed versions of the Regent Seven Seas Cruises® logo

CMYK: 73/47/33/7 RGB: 81/116/139 PANTONE 5405 C

WEB: 51748b

CMYK: 0/9/16/43 RGB: 162/149/138 PANTONE warm gray 8

WEB: a2958a

CMYK: 0/17/34/62 RGB: 124/106/ 85 PANTONE warm gray 11

WEB: 7c6a55

70% BLACK

80% BLACK

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LOGO usage

To ensure brand consistency, it is very important that you review the specific rules and guidelines governing the Regent Seven Seas Cruises® logo. The logo may not be taken apart and proportions are set. No other logos, symbols, words, design or trademarks should be used in close proximity to or be combined with the logo.

Logo clear space

Logo clear space

THE MOST INCLUSIVE LUXURY EXPERIENCE™

THE MOST INCLUSIVE LUXURY EXPERIENCE™

Logo may be knocked out of any solid color block found in the palette or a photograph ONLY if there is clearly uncluttered space in which the logo may be easily read. The logo can also be embossed, metallic or foil stamp.

• Do not add any graphic elements around the logo within the area of non-interference • Do not place the logo on a heavily patterned background • Do not stretch or distort the logo • Do not substitute other typefaces or fonts for the logotype • Do not enclose the logo in any shapes • Do not change the letter spacing of the logotype • Do not place type around the area of non-interference • Do not place images or clip art next to the logo • Do not apply the logo in any colors other than specified on the previous page

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COLOR PALETTE

MAIN colors REMIX CMYK: 0/4/9/24

CMYK: 73/47/33/7 RGB: 81/116/139 PANTONE 5405 C

WEB: 51748b

RGB: 201/193/184 PANTONE warm gray 4

80% BLACK

WEB: c9c1b8

CMYK: 68/50/38/11

PANTONE 5405 U

for print use only on UNCOATED PAPER

SECONDARY colors REMIX CMYK: 0/9/16/43

CMYK: 36/35/38/1 RGB: 167/156/148 PANTONE warm gray 6

PANTONE warm gray 10

WEB: a79c94

RGB: 133/120/112

RGB: 162/149/138 PANTONE warm gray 8

WEB: a2958a

CMYK: 50/50/54/17

CMYK: 0/17/34/62

RGB: 123/110/102

RGB: 124/106/85

WEB: 7b6e66

CMYK: 47/47/51/12

PANTONE warm gray 11

WEB: 7c6a55

PANTONE warm gray 9

WEB: 857870

REMIX CMYK: 158/6/82/31 RGB: 158/6/31 PMS 187 remix

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WEB: 9e061f

TYPOGRAPHY

Fonts have been chosen for style, clarity and to create a visual brand unification. Please adhere to these selections. Other weights and styles such as Bold and Narrow may be used as needed. Horizontal and Vertical scale should be 100%.

Primary typeface GOTHAM:

Secondary accent typefaces

Gotham Book

Goudy Oldstyle Italic — Ship Names ABCDEFGHIJKLMNOPQRS T U V W X Y Z abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRS T U V W X Y Z abcdefghijklmnopqrstuvwxyz 1234567890 @$%*!& Gotham Book Italic ABCDEFGHIJKLMNOPQRS T U V W X Y Z abcdefghijklmnopqrstuvwxyz 1234567890 Gotham Medium ABCDEFGHIJKLMNOPQRS

Goudy Bold Italic Oldstyle Figures ABCDEFGHIJKLMNOPQRS T U V W X Y Z abcdefghijklmnopqrstuvwxyz 1234567890 Goudy Bold Italic - for baseline numbers 1234567890

T U V W X Y Z abcdefghijklmnopqrstuvwxyz 1234567890

Requim Text HTF Roman

Gotham Bold

ABCDEFGHIJKLMNOPQRS T U V W X Y Z abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham Light ABCDEFGHIJKLMNOPQRS T U V W X Y Z abcdefghijklmnopqrstuvwxyz 1234567890 Gotham Narrow Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bickham Script Pro ABCDEFGHI JKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gotham Narrow Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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TREATMENT

SHIP NAMES The following are the only allowed fonts used for ship names. Ship names must never be abbreviated and must always have the

® (registered trademark) symbol. When using in body copy try NOT to break the ship name.

Seven Seas Explorer® Seven Seas Voyager® Seven Seas Mariner® Seven Seas Navigator® Goudy Oldstyle Italic

Seven Seas Explorer® Seven Seas Voyager® Seven Seas Mariner® Seven Seas Navigator® Goudy Bold Italic

Seven Seas Explorer® Seven Seas Voyager® Seven Seas Mariner® Seven Seas Navigator® Goudy Bold Italic Oldstyle Figures

regent logo tag line The tag line must always have the

TM (registered trademark) symbol.

THE MOST INCLUSIVE LUXURY EXPERIENCE™ Gotham Light when used above 10 point type - Tracking 50-70 THE MOST INCLUSIVE LUXURY EXPERIENCE™

Gotham Book when used below 10 point type - Tracking 50-70

seven seas explorer® tag line The tag line must always have the

TM (registered trademark) symbol.

The Most Luxurious Ship Ever Built™ Gotham Light when used above 10 point type - Tracking 50-70 The Most Luxurious Ship Ever Built™

Gotham Book when used below 10 point type - Tracking 50-70

Call to action LIMITED TIME OFFER — Fares SUBJECT TO INCREASE call 1.844.4REGENT (1.844.473.4368) | VISIT WwW.RSSC.COM or contact your travel agent

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TREATMENT

“it’s all included” bullets Bullets must be in the following order with the disclaimer below: • 2-For-1 All-Inclusive Fares • FREE Roundtrip Air* • FREE Roundtrip Business Class Air** • FREE Unlimited Shore Excursions

Gotham Book minimum 7.5 point preferred 8 point

• FREE Luxury Hotel Package† • FREE Specialty Restaurants • FREE Unlimited Beverages Including Fine Wines and Premium Spirits • FREE Open Bars and Lounges PLUS In-Suite Mini-Bar Replenished Daily • FREE Pre-Paid Gratuities • FREE WiFi throughout the Ship† • FREE Transfers Between Airport and Ship

* See page xx for Terms & Conditions. **Applies to Penthouse Suites & higher. †Applies to Concierge Suites & higher. For FREE WiFI, minute limitations apply.

Gotham Narrow Book 6 point, minimum 5 point

awards Standard layout appears on enjoy... spread OR Air/Terms & Conditions spread if Special Offer is presented on enjoy... spread

our award-winning fleet

2015

WORLD’S BEST CRUISE LINE BEST LUXURY CRUISE LINE • TOP-RATED MEDIUM-SIZE SHIP • BEST LUXURY STATEROOMS

Elegant Mid-Sized Ships With All Ocean-View Suites and Private Balconies, Visiting Nearly 350 Destinations Worldwide

Seven Seas Voyager ® | Seven Seas Mariner ® | Seven Seas Navigator ® | Seven Seas Explorer ®

Summer 2016

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S

O

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EN SE

Y

V

AS

SE

BRAND LOGOS

CIET

PROMOTIONAL ICONS

FREE Pre- or Post-Cruise

Seven Seas Society® members enjoy additional savings of up to $000 per suite. FREE Roundtrip Business Class Air* in Penthouse Suites & higher. Upgrade to Business Class Air for only $0,000 each way in suite categories D-H.

Extraordinary land Program in concierge suites & higher

FREE 3-Night Pre- or Post-Cruise Extraordinary Land Program in Concierge Suites & higher.

ENJOY A Pre- or Post-Cruise

Extraordinary land Program

50% single supplement. Call for details. Kids Sail for $0,000 per person cruise-only including FREE Unlimited Shore Excursions.

SPECIALLY PRICED

Extraordinary land Program

Upgrade to Business Class Air* for only $2,499 each way. Enjoy a 3-night Post-Cruise Hotel Package for only $000 per person. Call for details. Spotlight Voyage. Special Bridge Program — ACBL Certified Bridge Masters. Visit www.RSSC.com/Enrichment for details.

DUBAI

AFRICA

MEDITERRANEAN

WINELANDS

NORTHERN LONDON EUROPE

RIO DE JANEIRO

CHINA

JAPAN

NEW YORK

IGUAZú FALLS alaska

sydney

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PRINT

the americas

AlAskA • CAnAdA & new englAnd • CAribbeAn • south AmeriCA October 2014 through July 2015

sEason of savings:

SPECIAL OFFERS On EvERy vOyAgE see inside for details

SPECIAL OFFER plus Free unlimited shore exCursions see inside for details

exuberant adventures

mEdiTErranEan • TaHiTi/souTH pacific • asia • souTH amErica

September 2014 through May 2015

SPECIAL OFFER

see inside for details

extraordinary journeys August 2014 through March 2015 THE mosT inclusivE luxury cruisE ExpEriEncE™

slim jIM WITH LOGO IN IMAGE, title & tagline in box

the most inClusive luxury Cruise experienCe™ THE mosT inclusivE luxury ExpEriEncE™

slim jIM WITH LOGO & tagline IN box, title in image & 3 images

SPECIAL OFFER plus

slim jIM WITH LOGO & tagline IN box, title in image

10 panel WITH LOGO & tagline IN IMAGE, title in box

free rounDTrip Air* & unlimiTED sHorE Excursions

FREE LAND PROGRAMS see inside for details

worldly woNdErS

summer charms of northern europe May through September 2015

ASiA, AfricA & MEditErrANEAN

September 2014 through May 2015 THE mosT inclusivE luxury cruisE ExpEriEncE™

HORIZONTAL WITH LOGO IN IMAGE

THE mosT inclusivE luxury ExpEriEncE™

HORIZONTAL WITH LOGO IN BOX

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PRINT

VOYAGES to e x p l or e

VOLUME 11 | ISSUE 1 | FEbrUary 2015

2 0 1 5 - 2 0 1 6 v o ya G E c o l l E c T i o N

The most luxurious ship Ever built™

G R A N D V OYA G E S December 2014 THrOUGH april 2015

Seven Seas Explorer®

inaugural Season pg 8

The smithsonian collection By Smithsonian Journeys pg 17

Announcing our summER 2016 voyaGEs With Special Fares pg 47

fREE busiNEss class aiR to northern Europe All Suite Categories pg 64

2015

europe collection April through October 2015

thE MoSt inCLuSivE LuxuRy ExPERiEnCE™

8.375 x 10.875

8.375 x 10.875

8.375 x 10.875

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8.375 x 10.875

website

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email

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LIFESTYLE PHOTOGRAPHY To download images visit our Travel Agent Center at www.RSSC.com/Agent and click on Multimedia at the bottom of the page.

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ARCHITECTURAL PHOTOGRAPHY

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seven seas explorer® renderings

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