BRAND BOOK REVISED 08.20.15

About These Guidelines The following pages contain an explanation of the characteristics of the Zoetic brand along with detailed instructions on how to reproduce and apply the brand’s visual identity system. Being one of the keys to the brand’s success, this will ensure the consistent use of the brand and its visual identity system across all communications. Please follow these guidelines closely.

Zoetic Brand Guidelines | About These Guidelines

OURBRAND

We Are Zoetic The Zoetic brand is the story of who we are. It is our promise to the people we work with and to ourselves. We are proactively responding to some of the most critical needs on the planet. Even as advanced as mankind is today, there are still societies on Earth who don’t have access to basic necessities like energy, food and clean water. Zoetic employs cutting-edge technologies and innovative workforce solutions to give underserved populations the power to shape and own their future. By serving these people and enabling them to be more independent and self-sustaining, we are working with them hand in hand to help build a planet free of need, where every human being has access to basic life-sustaining resources and is able to pursue a meaningful life. What we’re doing is not to be taken lightly. The sustainable energy, food and water tech we deploy are solutions to a critical problem if mankind is to survive as a species. We take what we do pretty seriously because our lives literally depend on it. It’s no wonder we call ourselves Zoetic, which, as you know means “of or pertaining to life.”

Zoetic Brand Guidelines | We Are Zoetic

OURVOICE

Our Brand Voice Our brand voice brings a consistent style to all communications so they embody the essence of our company and its brand. It is important to use this voice, tone, and personality whenever we communicate, whether internally or externally. The essence of the Zoetic voice, tone, and personality is strong, confident, purposeful, optimistic and forward-looking — It communicates who we are today as a solutions provider responsible for building a better tomorrow. But it also shows our empathy for the people we are serving. By aligning our work with the needs of the communities we serve, we are in the process of developing a unique market position and points of differentiation wherever possible. As clean technology solutions providers, we are capable of providing pioneering solutions. As leaders in our own right, we have a responsibility to set the bar for ethics, innovation, and delivery and to set it high. Beyond tech, we have the potential to alter the very fabric of individuals, communities, and even nations. It is our responsibility to be good stewards politically and socially and to have a life-enhancing impact today and for the future. This will be our collective legacy.

Zoetic Brand Guidelines | Our Brand Voice

OURIDENTITY

Overview Our visual identity system consists of several key elements — all essential components of our brand communications.

Open Sans LOGO Our Mark

ABCDEFGHIJKLMNOP abcdefghijklmnopqrstu 1234567890!@#$%& Our Typeface

Our Color Palette

Stability, security PHOTOGRAPHY sustainability. Graphic Elements

Our Voice Zoetic Brand Guidelines | Overview

Our Brand Mark Our brand mark can consist of up to three elements: The “Zoetic” name, the geometric links mark, and a vertical delineator that defines an industry-specific vertical unit within the company. Our mark makes a distinctive statement about who we are whenever it is used. It ensures that all of our communications are recognizable and that they convey the integrity of what our brand stands for. This mark is not to be altered in any way and it is not to be added to or recreated under any circumstance. Proper use of the logo and marks is further defined in this document.

ENERGY

Geometric links mark

Word Mark

Geometric links mark

Word Mark Vertical delineator

Zoetic Brand Guidelines | Our Brand Mark

Our geometric links mark Our unique graphic mark is used to help differentiate us. When people see this mark they will know it’s Zoetic. The geometric links were inspired by some of our most important tenets: the blending of technology with humanity, the strength in delivering solid solutions, and ongoing partnership with areas of the world we’re helping bring security and stability to. This unique mark is visually interesting, simple in design, flexible in suiting a variety of uses, and communicates specific ideas about who we are.

Zoetic Brand Guidelines | Our Mark

Uncoupling the links mark Our mark can be used uncoupled from the word portion of our logo. How the uncoupled mark is used differs depending on the media in which it’s used. Please see below for usage requirements. Print When uncoupled in printed media our brand mark may only be used as a graphic element. The entire logo/mark must also be used in the piece and this usage must adhere to all standards in this guide.

Television/Video As with print, when using our brand mark uncoupled in television or video, it must only be used as a graphic element. The entire logo/mark must also be used in the piece. This usage must adhere to all standards, both in this guide and per broadcast regulations.

Web and digital media When used in web content uncoupled marks may be used only as a graphic element. The only exception to this rule is when it is used on the Zoetic website, where it can be separated and used independently. Our site is a branded area where viewers know where they are. Other than this the entire logo/mark must be used on the piece – this includes eblasts, banners, etc. Zoetic Brand Guidelines | Uncoupling the mark

Clear Space Our mark must be surrounded by a generous amount of clear space. This space helps the mark stand out on whichever medium is being used so as to not compete with other visuals, such as graphics or other artwork. As shown, an area equal to the inner diameter of the letter “o” must border our mark on all four sides. This minimum clear space requirement applies without exception.

Minimum clear space is determined by the inner diameter of the letter “o” in “Zoetic.”

Zoetic Brand Guidelines | Clear Space

Minimum Size Our marks should be sized properly in every form of usage to ensure it is highly visible and easily read. If used at a size that is too small it risks being unnoticed or illegible. Although marks may vary in size, the clear space must always be applied as shown on the prior page. Each mark has a specific size below which it must not be used.

Geometric links mark= .625”

Parent Mark = 1.5”

Zoetic Brand Guidelines | Minimum Size

Our Color Palette The colors our brand uses are strong and vibrant. The overall palette consists of two default, primary brand colors and colors used to delineate our specific business verticals of energy, aquaponics, and water. These colors may to be used in all forms of media. Use of our color palette is further explained in this document.

PMS 137C PMS 653C PMS Black 80% C=73 M=9 Y=94 K=0 C=47 M=0 Y=77 K=0 C=0 M=0 Y=0 K=80 R=76 G=170 B=79 R=145 G=202 B=107 R=88 G=89 B=91 #FFA300 #346094 #58595b

Specific verticals colors

ENERGY

AQUAPONICS

WATER

PMS Orange 021U C=0 M=71 Y=90 K=0 R=243 G=110 B=50 #ff6c2c

PMS 130U C=0 M=47 Y=92 K=0 R=248 G=153 B=47 #fd9a2b

PMS Black 80% C=0 M=0 Y=0 K=80 R=88 G=89 B=91 #58595b

PMS 137C PMS 653C PMS Black 80% C=73 M=9 Y=94 K=0 C=47 M=0 Y=77 K=0 C=0 M=0 Y=0 K=80 R=76 G=170 B=79 R=145 G=202 B=107 R=88 G=89 B=91 #FFA300 #346094 #58595b

PMS 300U PMS 2985U PMS Black 80% C=89 M=56 Y=0 K=0 C=63 M=9 Y=0 K=0 C=0 M=0 Y=0 K=80 R=11 G=109 B=183 R=68 G=183 B=233 R=88 G=89 B=91 #006db6 #43b7e8 #58595b

Zoetic Brand Guidelines | Our Color Palette

Mark Color Variations To avoid confusion, we do not promote variations of our primary color schemes. The primary color version or grayscale version of our logo is the preferred use. ONLY if coupled with a vertical delineator should an alternate and appropriate color palette be used. In rare cases, one-color versions of the Zoetic logo can be used. In these cases, either a solid 100% black or

PMS Black 70% PMS Black 40% PMS Black 80% C=0 M=0 Y=0 K=70 C=0 M=0 Y=0 K=40 C=0 M=0 Y=0 K=80 R=109 G=110 B=113 R=167 G=169 B=172 R=88 G=89 B=91 #6d6e71 #a7a9ac #58595b

white version of the logo is permitted.

ENERGY

AQUAPONICS

WATER

Zoetic Brand Guidelines | Mark Color Variations

Background Colors White or 80% gray is always preferred as a base for all of our communication materials. It’s clean and represents order, expertise, and science as associated with the brand philosophy. In an instance where our mark is used against a colored background, the solid white version of the logo and mark is recommended.

Zoetic Brand Guidelines | Background Colors

Misuse The importance of using our mark appropriately cannot be overstated. Aside from common sense usage, the following guidelines should be followed.

Zoetic

WATER

Never change the font/colors of our mark.

Never rearrange elements of our mark.

Never outline our mark.

Never distort or stretch our mark.

Never add any effects to our mark.

Never challenge legibility of our mark.

Zoetic Brand Guidelines | Misuse

Our Font Open Sans is our primary font. It is sans-serif family that is highly legible and reproduces clearly at a variety of sizes. The font has several weights that allow for a variety of uses. The use of different weight sizes or color may be used to

OPEN SANS Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()+=

call out areas of importance. OPEN SANS Regular

In the ideal case, Open Sans is also our electronic font. It is available as a readily usable web font from Google Fonts. As a fallback, Helvetica, Arial or reasonably similar sans-serif fonts can be used. When using our font please pay careful attention as the font goes up in size. It is a must that individual letter kerning be applied at larger sizes. No stretching or condensing of the font may be used at any time. Condensed faces of Open Sans are also discouraged.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()+= OPEN SANS Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()+= OPEN SANS Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()+=

Zoetic Brand Guidelines | Our Font

The Zoetic Brand “In the Wild” As a global leader, the Zoetic brand will touch many things. Our mark, no matter where it appears, should maintiain consistent use. It’s our “flag” that communicates who we are — whether on business cards or on site.

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