Brand and Merchandising Manager for SMEs of the children's fashion sector

503622-LLP-1-2009-1-ES-LEONARDO-LMP

http://www.adam-europe.eu/adam/project/view.htm?prj=5465

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Project Information Title: Brand and Merchandising Manager for SMEs of the children's fashion sector Project Number: 503622-LLP-1-2009-1-ES-LEONARDO-LMP Year: 2009 Project Type: Development of Innovation Status: granted Country: EU-Centralised Projects Marketing Text: The role of the Brand Manager is a key factor in the management of SMEs in the Children’s fashion sector, including clothes, shoes and all the children care products in general. Their functions and responsibilities are not determined yet, but must take in charge all the issues related with the perception, visualisation and communication of the brand, looking to reach the defined target groups with the required values, as well as their adequation to the strategic mission and vision. Summary: This new profile requires a training that does not exists now, as was the case some time ago of the designer profile.This training requires a sound curriculum, able to transfer to the future professionals the knowledge and skills that they need. First of all it is necessary to define the professional profile, and finally to define and develop training system and materials. Description: The objectives of the project are: - to define a professional profile for the Brand Manager of SMEs in the children’s fashion sector; - to define and develop a curriculum for the VET (Vocational Education and Training), as an European standard, including a qualification and recognition framework; §to define and develop a training system ICT based, as well as the corresponding training materials; and §to deploy a pilot action, with the corresponding evaluation and readjustment of the previous results. Themes: *** Utilization and distribution of results *** Quality *** Higher education *** Recognition, transparency, certification *** Open and distance learning *** Vocational guidance *** Enterprise, SME *** Equal opportunities ** ICT ** Continuous training * Labor market * Intercultural learning * Others * Lifelong learning * Access for disadvantaged Sectors: *** Manufacturing *** Education ** Professional, Scientific and Technical Activities * Other Service Activities Product Types: CD-ROM program or curricula description of new occupation profiles material for open learning website Product information: The braM project has developed the braM Platform, a web base course, addressed to obtain an effective and efficient management of the children's fashion brands and their merchandising in the market. The course is divided into four modules : - Business of Fashion - Fashion Brand Management http://www.adam-europe.eu/adam/project/view.htm?prj=5465

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Project Information - Consumer behaviour - Fashion Retail Management and Marketing. It is based on the Interaction between : - a multilanguage web tool - 2 text books - a tutor - students Projecthomepage: www.brandfashionmanager.eu

http://www.adam-europe.eu/adam/project/view.htm?prj=5465

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Project Contractor Name: City: Country/Region: Country: Organization Type: Homepage:

Children's Fashion Europe Valencia Comunidad Valenciana ES-Spain association/non-governmental organisation http://www.childrensfashioneurope.com

Contact Person Name:

Alexandra Curatolo

Address:

Calle San Vicente 16, 46002 Valencia, SPAIN

City: Country:

Valencia ES-Spain

Telephone:

0034 96 391 03 34

Fax:

0034 96 315 54 84

E-mail: Homepage:

[email protected] http://www.childrensfashioneurope.com

http://www.adam-europe.eu/adam/project/view.htm?prj=5465

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Coordinator Name: City: Country/Region: Country: Organization Type: Homepage:

Children's Fashion Europe Valencia Comunidad Valenciana ES-Spain association/non-governmental organisation http://www.childrensfashioneurope.com

Contact Person Name:

Alexandra Curatolo

Address:

Calle San Vicente 16, 46002 Valencia, SPAIN

City: Country:

Valencia ES-Spain

Telephone:

0034 96 391 03 34

Fax:

0034 96 315 54 84

E-mail: Homepage:

[email protected] http://www.childrensfashioneurope.com

http://www.adam-europe.eu/adam/project/view.htm?prj=5465

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Partner Partner 1 Name: City: Country/Region: Country: Organization Type: Homepage:

Confederazione Nazionale FEDERMODA Roma Lazio IT-Italy trade union organisation http://www.cna.it/federmoda/

Partner 2 Name: City: Country/Region: Country: Organization Type: Homepage:

Hellenic Clothing Industry Association Athens Attiki EL-Greece association/non-governmental organisation http://www.greekfashion.gr/

Partner 3 Name: City: Country/Region: Country: Organization Type: Homepage:

S2 Grupo de Innovación en Procesos Organizativos Valencia Comunidad Valenciana ES-Spain SME - small and medium-sized enterprise (up to 250 employees) http://www.s2grupo.es/website/

Partner 4 Name:

Association of Fashion Retailers in Finland

City: Country/Region:

Helsinki Itä-Suomi

Country:

FI-Finland

Organization Type: Homepage:

trade union organisation http://www.muotikaupanliitto.fi/

http://www.adam-europe.eu/adam/project/view.htm?prj=5465

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Partner Partner 5 Name: City: Country/Region: Country: Organization Type: Homepage:

University of Boras Boras Sydsverige SE-Sweden university/Fachhochschule/academy http://www.hb.se

Partner 6 Name: City: Country/Region: Country: Organization Type:

Instituto de Economia Publica Valencia Comunidad Valenciana ES-Spain National Agency

Homepage:

http://www.adam-europe.eu/adam/project/view.htm?prj=5465

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Project Files 3rd BraM Meeting Boros.pdf http://www.adam-europe.eu/prj/5465/prj/3rd%20BraM%20Meeting%20Boros.pdf Agenda for the 3rd BraM meeting, that it will be in Boras on 9-10 September 2010

Activity Plan_braM.pdf http://www.adam-europe.eu/prj/5465/prj/Activity%20Plan_braM.pdf Activity plan with all the partners actions to promote and disseminate the project.

Leaflet braM.pdf http://www.adam-europe.eu/prj/5465/prj/Leaflet%20braM.pdf leaflet braM - on both sides

New leaflet braM.pdf http://www.adam-europe.eu/prj/5465/prj/New%20leaflet%20braM.pdf New leaflet braM - on both sides

Newsletter 1.pdf http://www.adam-europe.eu/prj/5465/prj/Newsletter%201.pdf braMletter 1

Newsletter 2.pdf http://www.adam-europe.eu/prj/5465/prj/Newsletter%202.pdf braMletter 2

Newsletter 3.pdf http://www.adam-europe.eu/prj/5465/prj/Newsletter%203.pdf braMletter 3

Poster BraM 35-50 Eng.jpg http://www.adam-europe.eu/prj/5465/prj/Poster%20BraM%2035-50%20Eng.jpg Poster - presentation of braM project

Press release - braM - 21.11.2011.pdf http://www.adam-europe.eu/prj/5465/prj/Press%20release%20-%20braM%20-%2021.11.2011.pdf PRESS RELEASE Presentation of the first braM platform

WP1 Analysis of Needs report1.pdf http://www.adam-europe.eu/prj/5465/prj/WP1%20Analysis%20of%20Needs%20report1.pdf WP1 Analysis of needs report

WP2 Brand Manager Curriculum Development.pdf http://www.adam-europe.eu/prj/5465/prj/WP2%20Brand%20Manager%20Curriculum%20Development.pdf The objective of the BraM work package WP2, as reflected in this report, is to create a curriculum based on brand management principles, including consumer-driven and demand-driven approaches. The project should cover market trend analysis, marketing, promotion of brands, consumer insight processes as well as a qualification and recognition.

http://www.adam-europe.eu/adam/project/view.htm?prj=5465

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Project Files WP6 Dissemination and Communication Plan.pdf http://www.adam-europe.eu/prj/5465/prj/WP6%20Dissemination%20and%20Communication%20Plan.pdf The objective of the Dissemination Plan is to identify and organize the activities to be performed in order to promote the commercial exploitation of the project’s results and the widest dissemination of knowledge from the project.

http://www.adam-europe.eu/adam/project/view.htm?prj=5465

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Products 1

Public part of the progress report

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WP1: Analysis of needs

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WP2: Vet Curriculum

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WP3: Training Materials

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WP4: Training System

http://www.adam-europe.eu/adam/project/view.htm?prj=5465

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Product 'Public part of the progress report' Title: Public part of the progress report Product Type: others Marketing Text: Description: Public part of braM progress report: Brand & Merchandising Manager for SMEs in the Children's Products Sector. Reporting period: From 01/09/2009 to 31/09/2010 Target group: The results of the project, besides their focus in children’s fashion sector, will be applicable to all the SMEs working in sectors with high value of the brand, and with a commercialisation channel composed mainly by multibrand and/or independent retailer shops. Thus, their impact will be broad in the set of European SME. Result: The objectives of the project are: - to define a professional profile for the Brand Manager of SMEs in the children’s fashion sector; - to define and develop a curriculum for the VET (Vocational Education and Training), as an European standard, including a qualification and recognition framework; - to define and develop a training system ICT based, as well as the corresponding training materials; - to deploy a pilot action, with the corresponding evaluation and readjustment of the previous results. Area of application: Homepage: http://www.brandfashionmanager.eu/ Product Languages: English

product files Progress Report (public part).pdf http://www.adam-europe.eu/prj/5465/prd/1/1/Progress%20Report%20%28public%20part%29.pdf braM - Public part of the progress report Reporting period: From 01/10/2009 to 31/12/2011

PUBLIC-PART-PROGRESS-REPORT.pdf http://www.adam-europe.eu/prj/5465/prd/1/1/PUBLIC-PART-PROGRESS-REPORT.pdf braM - Public part of the progress report Reporting period: From 01/09/2009 to 31/09/2010

http://www.adam-europe.eu/adam/project/view.htm?prj=5465&prd=1

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Product 'WP1: Analysis of needs' Title: WP1: Analysis of needs Product Type: others Marketing Text: The objective is to carry out a detailed analysis of the training needs from two perspectives: the companies producing children’s fashion articles and the retailer shops. Description: The result will cover different aspects: the needs of the companies to manage the brands, the professional profile of the brand manager, and the training needs to reach it. Target group: Result: Area of application: Homepage: Product Languages: English

product files Analysis of Needs Report WP1 Analysis of Needs report1.pdf http://www.adam-europe.eu/prj/5465/prd/2/3/WP1%20Analysis%20of%20Needs%20report1.pdf Analysis of Needs Report

http://www.adam-europe.eu/adam/project/view.htm?prj=5465&prd=2

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Product 'WP2: Vet Curriculum' Title: WP2: Vet Curriculum Product Type: Marketing Text: The objective is to define the curriculum that must follow the brand managers, taking into account the starting point from the analysis done and the required competencies. Description: The curriculum will include essential principles of Brand Management, with a focus on consumer-driven and demand-driven approaches. The elements to be considered are market trend analysis, marketing and promotion of brands, consumer insight processes and the development and launching of brands. Target group: Result: Area of application: Homepage: Product Languages: English

product files WP2 Brand Manager Curriculum Development WP2 Brand Manager Curriculum Development.pdf http://www.adam-europe.eu/prj/5465/prd/3/2/WP2%20Brand%20Manager%20Curriculum%20Development.pdf WP2 Brand Manager Curriculum Development

http://www.adam-europe.eu/adam/project/view.htm?prj=5465&prd=3

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Product 'WP3: Training Materials' Title: WP3: Training Materials Product Type: Marketing Text: The objective is to develop the training materials, on-line and off-line, adequate to defined curriculum. Description: Among others the main tasks of this WP, which is still under development, are the determination of the subjects of the modules and the common structure and layout for all of them, the complementary materials, tests, etc. and the development of the guides for the course, both for trainers and trainees. Target group: Result: Area of application: Homepage: Product Languages: English

http://www.adam-europe.eu/adam/project/view.htm?prj=5465&prd=4

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Product 'WP4: Training System' Title: WP4: Training System Product Type: Marketing Text: The objective is to define and develop the e-learning system. The system will have the defined in-line and off-line mix, supported by a Web system, with the training materials available in DVD format. Description: This WP has already decided the platform system where the course is going to develop. Target group: Result: Area of application: Homepage: Product Languages: English

http://www.adam-europe.eu/adam/project/view.htm?prj=5465&prd=5

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Events 5th braM meeting Date Description

28.06.2011 Follow up of the tasks done by each Working Group.

Target audience braM partners and coordinator Public Contact Information Time and place

Closed event Alexandra Curatolo [email protected] Helsinki, Finland, 27th & 28th of June 2011

The future of education Date Description

17.06.2011 International meeting which has the objective to promote transmational cooperation and share good practicde in the field of innovation for Education.

Target audience Public Contact Information

Time and place

Closed event www.pixel-online.net/edu_future Alexandra Curatolo [email protected] Florence (Italy), 16th and 17th of June 2011

4th braM meeting Date Description

15.12.2010 Follow up of the tasks done by each Working Group.

Target audience braM partners and coordinator Public Contact Information Time and place

Closed event Alexandra Curatolo [email protected] Rome, Italy, 15th of December 2010

http://www.adam-europe.eu/adam/project/view.htm?prj=5465

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Brand and Merchandising Manager for SMEs of the children's fashion sector (503622LLP-1-2009-1-ES-LEONARDO-LMP)

Events 3rd braM meeting Date Description

09.09.2010 Follow up of the tasks done by each Working Group.

Target audience braM partners and coordinator Public Contact Information Time and place

Closed event Alexandra Curatolo [email protected] Boras, Sweeden, 9-10 September 2010

2nd braM meeting Date Description

07.03.2010 The second braM meeting took place in Athens. There met all the partners where they explained the evolution on each other's Work Package as well as sharing impressions and opinions.

Target audience Members of the braM project. Public Contact Information Time and place

Closed event [email protected] Athens. Thursday 4th from 2.30 p.m. to 7.00 p.m. Friday 5th from 8.45 a.m. to 1.00 p.m.

Kick off meeting Date Description

19.10.2009 Kick off meeting in Valencia - October 2009

Target audience Partners of the braM project Public Contact Information Time and place

Closed event [email protected] Valencia, Spain

http://www.adam-europe.eu/adam/project/view.htm?prj=5465

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