Bottled Water - Global Strategic Business Report

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Brochure More information from http://www.researchandmarkets.com/reports/338661/

Bottled Water - Global Strategic Business Report Description:

This report analyzes the worldwide markets for Bottled Water in Millions of US$. The specific product segments analyzed are Sparkling Water, and Non-Sparkling Water. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 341 companies including many key and niche players worldwide such as Aqua Gold International, Inc., Boreal Water Collection Inc., China Water & Drinks, Inc., Groupe Danone, Danone Naya Waters Inc., Isbre Holding Corp., Nestle SA, PepsiCo Inc, Quilmes Industrials Sa-Adr, Saint Elie, San Miguel Corporation, and The Coca-Cola Company. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources. Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. For information on site licence pricing please click on Enquire before buying

Contents:

BOTTLED WATER - A GLOBAL STRATEGIC BUSINESS REPORT I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations I-1 Disclaimers I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3 Product Definitions and Scope of Study I-3 Sparkling Water I-4 Non-Sparkling Water I-4

II. Executive Summary 1. Market Overview II-1 Water Water Everywhere II-1 Water Becoming More Precious II-1 Grabbing Market Share from Other Beverages and Thirst Quenchers II-1 Advantages of Water over Other Beverages II-1 Good Health Starts with Water II-2 Bottled Water – A Pure, Safe and Healthy Alternative II-2 Reasons for Growing Popularity of Bottled Water II-2 2. Market Snapshots II-3 3. Industry Overview II-4 Bottled Water Hype Surpasses Fashion Elements II-4 Changing Perceptions II-4 Importance of Water Source II-4 Factors Driving Growth in Bottled Water Consumption II-4 Table 1: Global Consumption of Bottled Water in Large & Small Formats by Region (2005 & 2007): Percentage Breakdown for North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific, and Rest of World (includes corresponding Graph/Chart) II-5 General Factors Driving the Global Bottled Water Market II-5

On Consumer Front II-5 On Manufacturer Front II-5 Primary Water Consuming Regions II-6 Table 2: Consumption of Natural Water Vs Treated Water Worldwide by Region (2005 & 2007): Percentage Breakdown for North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, and Rest of World (includes corresponding Graph/Chart) II-6 4. Worldwide Market Overview II-7 Global Market for Bottled Water II-7 A Brief Insight II-7 Table 3: Global Per Capita Consumption of Bottled Water by Top 10 Consumers in 2007 (in Liters) (includes corresponding Graph/Chart) II-8 Table 4: Global Per Capita Consumption of Bottled Water by Top 10 Consumers in 2006 (in Liters) (includes corresponding Graph/Chart) II-8 The Latin American Giants II-9 Opportunities in Asia II-9 Global Water Players II-9 Table 5: Worldwide Bottled Water Market (2006 & 2007): Percentage Share of Leading Players – Nestle, Danone, Coca-Cola, PepsiCo, Neptune, San Benedetto, and Others (Market Share in terms of Volume Sales) (includes corresponding Graph/Chart) II-10 Consolidation - A Continuing Trend II-10 Acquisition by Major Market Players (2000-2005) II-11 Attracting New Players II-12 Survival Strategies II-13 5. Outlook II-14 More Room to Grow II-14 6. Trends Shaping the Market II-15 Low-Calorie Waters Gaining More Attention II-15 Taking the Fizz off Other Beverages II-15 Bottled Water in Designer Varieties II-15 Major Companies Penetrate Flavored Water Sector II-15 Chain Drug Retailers Devote Additional Space for Bottled Water II-16 Soft Drink Players Make a Foray into the Market II-16 Smaller Sizes - Hitting Big II-16 Restaurateurs Mull Entry II-16 New Found Panacea for the Upscale Segment II-16 Beverage Companies Battle Out for the Magic Number II-16 Waters for Teething Troubles II-17 Sizzling Teen Market Cools Off With Bottled Water II-17 Mineral Water to Displace Distilled Water II-17 New Additions to the Aisle II-17 Private Labels Strengthen Growth II-17 Bottled Water – No Fluoride Content II-17 Bottled Water Companies Enhance their Sales II-18 7. Product Overview II-19 Where Does Bottled Water Come From? II-19 Difference Between Tap Water and Bottled Water II-19 Types of Bottled Water II-19 Sparkling Water II-19 Non-Sparkling Water II-19 Drinking Water II-19 Natural Water II-20 Spring Water II-20

Artesian Water II-20 Well Water II-20 Purified Water II-20 Glacial Water II-20 Mineral Water II-20 Disparities in Types of Water II-21 Treated Vs. Natural II-21 Sparkling Vs. Still II-21 Small Containers Vs. Big Containers II-21 Still Waters Run Deep II-21 Emerging Waters II-22 Caffeinated Water II-22 Superoxygenated Water II-22 Sport Fitness Waters II-22 Health-Waters II-23 Size Differences II-23 Alternatives Washing Out the Bottled Business II-23 Pure Water ULTIMA 888 II-23 8. Environmental Analysis II-24 Bottlenecks II-24 Regulations Governing the Market II-24 Not all Bottled Waters are Pure II-25 Cryptosporidium II-25 9. Competition II-26 Great Fishing in Troubled Waters II-26 Competitive factors identified in bottled water include II-26 More Choices Translate to More Sales II-26 Bottled Water Move Towards Being a Beverage Option II-26 Highly Price Competitive II-27 A Perfect Product for Marketing II-27 Promotional Strategies Abound II-27 Packaging II-28 Key Packaging Trends II-28 The Material of Choice II-28 Single-Serve Packaging Trigger New Sales II-28 Custom Packaging Gets Popular II-29 Other Packaging Innovations II-29 10. Distribution II-30 Wholesalers/Distributors II-30 Direct Distribution II-30 Brokers II-30 New POS II-30 Table 6: Distribution Mix of Select Bottled Water Markets II-31 Distribution Snapshots II-31 Trends in Key Markets II-31 The United States II-31 Japan II-33 Europe II-33 Table 7: European Bottled Water Market: Percentage of Adult Bottled Mineral Water Drinkers (includes corresponding Graph/Chart) II-33 The United Kingdom II-33 Germany II-34 France II-34 Italy II-34 Spain II-34 11. Product Innovations/Introductions II-35 Aguas Minerais to Re-launch Bottled Waters Brands II-35 Canadian Blue Launches New Bottled Water II-35

Integrated to Launch New Bottled Water Product II-35 Edelweiss to Launch New Bottled Water Brand II-35 Aroma Water Launches New Product Line II-35 Nestle Re-launches Nestle Pure Life Bottled Water II-35 Mollibrands Launches Mollis Choice, Flavored Bottled Water for Pets II-36 Fluoridated Bottled Water Hits the Markets II-36 Coke to Introduce Health and Wellness Drinks in India II-36 Trinity Springs Products Enter the Hong Kong Market II-36 Groupe Danone to Launch New Unflavored Water Brand in the UK II-36 Coca-Cola Launches Two New Flavored Waters II-37 Coca-Cola to Introduce Mineral Water in the French Market II-37 Shinmyung Introduces Mineral Water in South Korea II-37 Coca-Cola to Introduce Innovative Bottle Design II-37 SoiuzSnab Introduces Oxygenated Water II-37 Kewl to Introduce Bottled Water in US II-37 NutriSystem Introduces New Flavored Water II-37 National Beverage Launches New Energy Drink II-38 Miracle Food Launches New Coconut Water. II-38 Bavaria to Introduce New Sparkling Water Line II-38 Nestle Launches New Mineral Water II-38 Pepsi Launches New Mineral Bottled Water II-38 D-Base Alpha Introduces Belinda Bottled Water II-38 Indian Railways Forays into Bottled Water II-39 Wegmans Launches New Sparkling Water II-39 Clearly Canadian Launches Blackberry Flavor Reebok Fitness Water II-39 Clearly Canadian Launches Lemonade Flavor Sparkling Water II-39 Envasado Envasado Introduces Bonafont Magic Sparkling Water II-39 Shaw Wallace Launches Packaged Drinking Water II-39 Sirops Launches Limonade A Lorange and Limonade Blanche II-39 UB Group, India, Launches Sparkling Water II-40 Cadbury Schweppes Launches Sparkling Water II-40 Thirst for Life Introduces Thirst for Life Sparkling Spring Water in Australia II-40 Reebok and Clearly Canadian Launch Reebok Fitness Water II-40 12. Recent Industry Activity II-41 Bisleri International to Construct 15 Bottled Water Plants II-41 Akva-Eko Merges with IDS Group II-41 Amul to Make Foray into Bottled Water Segment II-41 Coca-Cola to Make Foray into Indian Juice, Water and Energy Sports Drink Segments II-41 Liberty Diversified Acquires Assets of XND Technologies II-41 Lonrho Springs Acquires Water Use Rights from Aquamine II-41 Coca-Cola Acquires Energy Brands II-42 Coca-Cola Acquires Soft Drink Operations of Efes Breweries II-42 Coca-Cola HBC Acquires New Production Plant in Russia II-42 Refresh Group Acquires Blackwood Gully II-42 Fine Lake Acquires Pilpol II-42 DS Waters Acquires Abita Springs II-42 HM Capital Acquires Advanced H20, LLC II-42 Britvic Acquires Soft Drink Business of C&C II-43 Cott Mexico Acquires Assets of El Riego II-43 Patriot Energy Acquires Aden Ha Urden Industry & Marketing Co II-43 Global Beverage Acquires Aqua Maestro II-43 Anheuser-Busch Acquires 20% Stake in Icelandic Water Holdings II-43 China Water & Drink Acquires 66.7% Stake in Shenyang Aixin II-43 Crystal Rock Acquires Assets of Stone Hills II-43 China Water and Drinks Acquires 48% Stake in Hutton II-43 Coca-Cola to Acquire Highland Spring II-43 Nestlé to Acquire Majority Stake in Henniez II-44 Lonrho to Acquire Swissta Holdings II-44 Omninet Inks Merger Agreement with Aqua Gold II-44

S2C Global Inks LOI with GB Support Services II-44 ECU Collaborates with Nestle Waters II-44 Nestlé Waters Forms Strategic Alliance with Modelo II-44 Isbre Inks Bulk and Bottled Water Sales Agreement with Glacier II-44 Isbre Inks Exclusive Distribution Agreement with Capitol II-45 Bisleri to Export Mineral Water II-45 PepsiCo to Reformulate Aquafina Alive and SoBe Life Water II-45 Arca to Build Bottled Water Plant in Monterrey II-45 Tata Tea to Rebrand Himalayan Mineral Water II-45 Coca-Cola and USAID to Enlarge Water Partnership in Africa II-45 Kraft to Sell Fruit2O Water and Veryfine Sunny Delight II-45 EAU Technologies Divests Perfect Empowered Water Division II-46 Reddy Ice Completes Divestiture of Bottled Water Business II-46 Danone Acquires 49% Stake in Aqua dOr II-46 Aguas Ouro Fino Bags Contract to Export Bottled Water II-46 Hite Acquires Jinro and Plans Merger of Puriss and Seoksu Brands II-46 Groupe DANONE Acquires Tessala from Algad II-46 Coca-Cola Plans Acquisition of Traficante Group II-46 F&NCC Beverages Acquires Majority Stake in Sime Oleander Sdn Bhd II-47 Starbucks Coffee Company Enters into Ethos Water Distribution Agreement with PepsiCo II-47 Primo Water Corp Enters into Distribution Agreement with Lowe's II-47 Element H2O Purchases Golden Moon Tea LLC II-47 Alcoa CSI Korea Inks Several Distribution Agreements with Coca-Cola Korea II-47 Walt Disney Co Enters into License Deal with Cott Corp II-48 Isbre Holding Corp Signs Agreement with Isbre Canada II-48 Cert Enters into Distribution Contract With Danone Waters II-48 Flybe Selects North Devon To Supply Bottled Water Onboard II-48 Nestle to Enter Bottled Water Market in Chile II-48 Pi Water to Foray into Thailand Bottled Water Market II-49 Oasis International Waters Commissions The Largest Bottled Water Facility In Southwest Asia II-49 Milk Marketing Federation Commences Bottled Water Production II-49 Nationwide Acquires Palomar's Assets II-49 Nestle to Set Up Second Plant for Bottled Water near Fogelsville II-50 Poland Spring's Expansion Plans Under Threat II-50 French Danone Divests Bottled Water Unit to Kelso II-50 Woman on Top Inc Launches Innovative ‘Slimmer You H2O' Bottled Water with Unique Ingredients II-50 Visma Decides to Export Mineral Water to Western Europe II-51 PCSIR Laboratories Designated as Authorized Testing Lab for Drinking Water II-51 Alaska Airlines Enters into Contract with Athena II-51 Coca-Cola Hellenic Acquires Vlasinka II-51 Coca-Cola to Terminate the Joint Venture with Danone II-51 Mountain Spring Waters Enters into Agreement with The Trump Organization II-52 Austcorp Group's Subsidiary Purchases Minority Share in Palm Springs Ltd II-52 Arrowhead Purchases Edmonton Water Facility II-52 Isbre Holdings Acquires Osa Mineralwater II-52 Woolrich Enters Bottled Water Market II-52 Micropack Modifies Name II-52 Coca-Cola Recalls Bottles of Dasani Bottled Water (UK) II-52 All-American Bottled Water Acquires Tumwater II-53 Micropack Purchases Vermont's Bottling Plant II-53 Group Danone and Suntory Limited Form Joint Venture II-53 Danone Divests Bottled Water Business to LGR II-53 Discomp Buys Mineralni Vodi Bankia EOOD II-53 M2P Capital LLC and Norwest Equity to Purchase Deep Rock II-53 Arrowhead Acquires Pure Water Shops and Eau Claire Springs II-54 Clayton, Dubilier & Rice Purchase Culligan International II-54

Crystal Rock Acquires Saratoga Spring II-54 Clear Mountain Acquires Mountain Valley II-54 Roll International Purchases FIJI II-54 Grupo Vichy Purchases Navalpotro II-54 AMCON Buys Trinity Springs II-54 Shanghai Linbi Buys Hainan Linbi II-54 Spadel Purchases Wattwiller II-55 Holsten Brauerei AG Purchases Heemann II-55 FPP Purchases Knjaz II-55 Danone Scraps Bid to Acquire Knjaz II-55 Coca-Cola to Purchase Site II-55 Coca-Cola to Expand Bottled Water Business in Australia II-55 San Miguel Purchases Stake in Berri II-55 Kenyir to Sell Natural Water II-55 Investor Group Acquires Palomar Mountain II-56 Vermont Acquires Mayer Brothers II-56 CC Beverage Signs Distribution Agreement with Canada Dry Bottling Company II-56 Nestle Waters Opens New Research and Development Center II-56 Oasis® Completes Purchase of Sunroc II-56 Groupe Danone and Suntory Reach a Joint Venture Agreement II-56 Big Bear Mountain Premium Spring Water Inks Distribution Agreement II-57 Wimm-Bill-Dann Commences Bottled Water Production Facility at Novgorod II-57 Nestle Exits Indian Market II-57 Hutchison Whampoa Divests Bottled-Water Division to Nestle II-57 Perrier's Changes Name to Nestle Waters North America Inc II-57 Perrier-Vittel Acquires Aqua Cool Brand II-57 The Coca-Cola Company and Groupe Danone Forge Partnership II-57 Shaw Wallace Enters Sparkling Water business II-58 Sparkling Spring Water Forays into the European Market II-58 Sparkling Spring Acquires Central Washington Water Works II-58 Coca Cola Receives Exclusive Bottled Water Rights from Disney II-58 Coca-Cola Co and Coca-Cola Hellenic Bottling Co Acquire Dorna Apemin II-58 Nestle Waters Acquires Sparkling Spring Mineral Water Co. II-59 Nestle Waters Acquires Saint Springs in Russia II-59 Pepsi Acquires Pepsi-Gemex II-59 13. Focus on Select Players II-60 Aqua Gold International, Inc. (Canada) II-60 Boreal Water Collection Inc. (Canada) II-60 China Water & Drinks, Inc. (China) II-60 Groupe Danone (France) II-60 Danone Naya Waters Inc. II-61 Isbre Holding Corp. (USA) II-61 Nestle SA (Switzerland) II-61 PepsiCo Inc (USA) II-62 Quilmes Industrials Sa-Adr (Argentina) II-62 Saint Elie (Canada) II-62 San Miguel Corporation (Philippines) II-63 The Coca-Cola Company (USA) II-64 14. Global Market Perspective II-65 Value Analytics II-65 Table 8: World Recent Past, Current & Future Analysis for Bottled Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) II-65

Table 9: World Long-term Projections for Bottled Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015(includes corresponding Graph/Chart) II-66 Table 10: World Historic Review for Bottled Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) II-67 Table 11: World 15-Year Perspective for Bottled Water by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) II-68 Table 12: World Recent Past, Current & Future Analysis for Sparkling Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) II-69 Table 13: World Long-term Projections for Sparkling Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) II-70 Table 14: World Historic Review for Sparkling Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) II-71 Table 15: World 15-Year Perspective for Sparkling Water by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1995, 2005 & 2010 (includes corresponding Graph/Chart) II-72 Table 16: World Recent Past, Current & Future Analysis for Non-Sparkling Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) II-73 Table 17: World Long-term Projections for Non-Sparkling Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) II-74 Table 18: World Historic Review for Non-Sparkling Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) II-75 Table 19: World 15-Year Perspective for Non-Sparkling Water by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) II-76 Volume Analytics II-77 Table 20: World Recent Past, Current & Future Analysis for Bottled Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) II-77 Table 21: World Long-term Projections for Bottled Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) II-78 Table 22: World Historic Review for Bottled Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) II-79 Table 23: World 15-Year Perspective for Bottled Water by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) II-80 Table 24: World Recent Past, Current & Future Analysis for Sparkling Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) II-81 Table 25: World Long-term Projections for Sparkling Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) II-82 Table 26: World Historic Review for Sparkling Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) II-83 Table 27: World 15-Year Perspective for Sparkling Water by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1995, 2005 &

2010 (includes corresponding Graph/Chart) II-84 Table 28: World Recent Past, Current & Future Analysis for Non-Sparkling Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) II-85 Table 29: World Long-term Projections for Non-Sparkling Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) II-86 Table 30: World Historic Review for Non-Sparkling Water by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) II-87 Table 31: World 15-Year Perspective for Non-Sparkling Water by Geographic Region – Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) II-88

III. MARKET 1. The United States III-1 A.Market Analysis III-1 Overview III-1 Growing Importance of Bottled Water Against Soft Drinks III-2 Market Snapshots III-2 Market Forecasts III-2 Market Analytics III-3 Table 32: United States Bottled Water Market: Per Capita Consumption: 2000-2007 (In Gallons) (includes corresponding Graph/Chart) III-3 Growth of Bottled Water Industry in the US III-4 Factors Driving the Growth of US Bottled Water Market III-4 Consumption Pattern III-4 Consumption Facts III-5 Environmental Issues: A Major Cause of Concern III-5 Players and Competition III-6 Table 33: US Bottled Water Market (2007): Percentage Breakdown of Volume Sales by Leading Players – Nestle Waters, Pepsi Co, Coca-Cola, Crystal Geyser, Danone/ Spring, Private Labels, Others (includes corresponding Graph/Chart) III-6 Table 34: US Market for Bottled Water (2007): Percentage Breakdown of Volume Sales through Supermarket Channel for Nestle Waters, PepsiCo, Coca-Cola, Danone/ Spring, Private Labels, and Others (includes corresponding Graph/Chart) III-7 Table 35: US Market for Bottled Water (2007): Percentage Breakdown of Volume Sales through Convenience Store Channel for Nestle Waters, PepsiCo, Coca-Cola, Private Labels, and Others (includes corresponding Graph/Chart) III-7

Table 36: US Market for Bottled Water (2007): Percentage Break3down of Volume Sales through Drug Store Channel for Nestle Waters, PepsiCo, Coca-Cola, Private Labels, And Others (includes corresponding Graph/Chart) III-7 Table 37: US Market for Bottled Water (2007): Percentage Breakdown of PET Segment Volume Sales for Nestle Waters, Coca-Cola, PepsiCo, Crystal Geyser, and Others (includes corresponding Graph/Chart) III-7 Exports & Imports III-8 Table 38: US Exports of Bottled Mineral & Aerated Water (Non-sweetened & Non-flavored) (2006 & 2007) - Percentage Breakdown of Value Exports to Japan, Canada, Cayman Islands, and Mexico (includes corresponding Graph/Chart) III-8 Table 39: US Exports of Bottled Mineral & Aerated Water (Sweetened) (2006 & 2007) - Percentage Breakdown of Value Exports to Canada, Japan, South Korea, Jamaica, Mexico, and Others (includes corresponding Graph/Chart) III-8 Table 40: US Imports of Bottled Mineral & Aerated Water (Non-sweetened & Non-flavored) (2006 & 2007) - Percentage Breakdown of Value Imports from France, Italy, Fiji, Norway, Canada, and Others (includes corresponding Graph/Chart) III-9 Table 41: US Imports of Bottled Mineral & Aerated Water (Sweetened) (2006 & 2007) - Percentage Breakdown of Value Imports from Austria, The Netherlands, Mexico, Switzerland, Canada, and Others (includes corresponding Graph/Chart) III-9 M&A Strategy III-10 Competitors and Their Strategies III-10 Price War III-11 Snob Appeal III-11 A Statistical Overview of the Recent Past III-11 Table 42: Bottled Water Market in the US: Imports in 2004 by Country – France, Canada, Italy, Fiji, Germany, Mexico, Poland and Others (includes corresponding Graph/Chart) III-11 Table 43: U.S States Showing High Consumption of Water (2004): States Profiled include Arizona, California, Louisiana, Massachusetts, Texas, Maryland, Florida, New York, New Jersey, and Illinois (includes corresponding Graph/Chart) III-11 Table 44: US Bottled Water Market (2003-2005): Percentage Breakdown by Leading Brands – Aquafina, Dasani, Poland Spring, Arrowhead, Deer Park, Crystal Geyser, Ozarka, Zephyrhills, Ice Mountain, Evian, and Others (includes corresponding Graph/Chart) III-12 Table 45: United States Single Serve Bottled Water Market (2003-2005): Percentage Breakdown by Leading Players – Nestle, PepsiCo, Coca Cola, Danone, and Others (includes corresponding Graph/Chart) III-12 Leading Brands III-13 Table 46: United States Sparkling Bottled Water Market (2003-2005): Percentage Breakdown by Leading Brands Private Label, Canada Dry, Schweppes, Perrier, Vintage, Polar, Calistoga, Poland Spring, San Pelligrino, La Croix, and Others (includes corresponding Graph/Chart) III-13

Table 47: United States Non-Sparkling Bottled Water Market (2003-2005): Percentage Breakdown by Leading Brands Private label, Aquafina, Dasani, Poland Spring, Arrowhead, Evian, Dannon, Aberfoyle, Sparkletts, Zephyrhills, and Others (includes corresponding Graph/Chart) III-14 Table 48: Wholesale Value Sales of Enhanced Bottled Water: 2002 and 2003 (In US$ million) III-14 Table 49: Percentage Share of Enhanced Water in the Single-Serve Water Market: 2002 Vs 2003 III-14 A Historic Review III-15 Trends in the Industry III-15 Niche Products Gain Attention III-15 Size Variations Become the Order of Day III-15 Single Serve Packages Pick-Up Share III-15 Changing Lifestyles Permeate into Student Community III-16 Trends in Packaged Water III-16 Trends in Enhanced Water III-16 Influence of Nutraceuticals on Enhanced Water III-17 Distribution Outlets III-17 Table 50: Bottled Water Market in the US (2006 & 2007): Percentage Breakdown by Distribution Channels – Grocery/Off Premise, Restaurants, Home, Commercial and Vending (includes corresponding Graph/Chart) III-17 Regulatory Environment III-18 Federal Regulations III-18 Bottled Water GMPs III-18 State Regulations III-18 IBWA's Regulations III-19 Expiry Period of Bottled Water III-19 Safety Factor III-20 Regulatory Issues III-20 About IBWA III-20 Bottled Water Prospects III-21 Product Innovations/Introductions III-21 Strategic Corporate Developments III-23 Key Players III-32 Isbre Holding Corp. III-32 PepsiCo Inc III-32 The Coca-Cola Company III-33 B.Market Analytics III-34 Table 51: US Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-34 Table 52: US Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-34 Table 53: US Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-35 Table 54: US Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in

Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-35 Table 55: US Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-36 Table 56: US Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-36 Table 57: US 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-37 Table 58: US 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-37 2. Canada III-38 A.Market Analysis III-38 An Overview III-38 Table 59: Canadian Beverage Market (2006 & 2007): Percentage Share for Carbonated Soft Drinks, Coffee, Milk, Bottled Water, Beer, Tea, Fruit Drinks, and Others (includes corresponding Graph/Chart) III-38 Table 60: Canadian Market for Bottled Water: Percentage Breakdown of Retail Off-Trade Volume Sales by Distribution Channel for 2007 (includes corresponding Graph/Chart) III-39 Regulatory Issues in Ontario State III-39 Prospects III-39 Leading Brands in the Canadian Market for Bottled Water (Still & Carbonated) III-40 Exports & Imports III-40 Table 61: Canadian Exports of Bottled Mineral & Aerated Water (Non-sweetened & Non-flavored) (2006 & 2007) - Percentage Breakdown of Value Exports to US, Japan, Taiwan, and Others (includes corresponding Graph/Chart) III-40 Table 62: Canadian Imports of Bottled Mineral & Aerated Water (Non-sweetened & Non-flavored) (2006 & 2007) - Percentage Breakdown of Value Imports from France, Italy, US, Fiji, Germany, and Others (includes corresponding Graph/Chart) III-41 Table 63: Canadian Imports of Bottled Mineral & Aerated Water (Sweetened) (2006 & 2007) - Percentage Breakdown of Value Imports from US, Austria, Italy, France, and Others (includes corresponding Graph/Chart) III-41 Strategic Corporate Developments III-42 Key Players III-42 Aqua Gold International, Inc. III-42 Boreal Water Collection Inc. III-43 Saint Elie III-43 B.Market Analytics III-43 Table 64: Canadian Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and

Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-43 Table 65: Canadian Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-44 Table 66: Canadian Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-44 Table 67: Canadian Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-45 Table 68: Canadian Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-45 Table 69: Canadian Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-46 Table 70: Canadian 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-46 Table 71: Canadian 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-46 3. Japan III-47 A.Market Analysis III-47 Outlook III-47 Niche Segments Experience Market Growth III-47 Leading Players III-47 Table 72: Japanese Market for Mineral Water (2006 & 2007): Percentage Breakdown of Volume Share for Suntory, Kirin MC Danone Waters, Nihon Coca-Cola, House Foods, Otsuka Beverage, Calpis Itochu Mineral Water, Asahi Beverage, Sapporo Beverage, Zaiho Group, Bourbon, and Others (includes corresponding Graph/Chart) III-48 Table 73: Japanese Bottled Water Market in the Recent Past (2003-2005): Percentage Breakdown by Leading Brands – S. Alps Natural Water, Woods Water, Rokkos Tasty Water, Volvic, Evian, Alkali Ion Water, Crystal Gaiser, Kon Kon Spring Water, Sapporo Tanigawa Water, Natural Water in Japan, and Others (includes corresponding Graph/Chart) III-49 Distribution III-49

Key Trends III-49 Overview of Mineral Water Market III-50 Consumption III-50 Regulation III-50 Production Locales III-50 Hardness III-50 New Trends in the Market III-51 B.Market Analytics III-51 Table 74: Japanese Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-51 Table 75: Japanese Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-52 Table 76: Japanese Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-52 Table 77: Japanese Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-53 Table 78: Japanese Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-53 Table 79: Japanese Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-54 Table 80: Japanese 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-54 Table 81: Japanese 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-54 4. Europe III-55 A.Market Analysis III-55 Consumption Trends in Europe III-55 A Peek into West and East European Markets III-55 B.Market Analytics III-56 Table 82: European Recent Past, Current & Future Analysis for Bottled Water by Geographic Region – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years

2001 through 2010 (includes corresponding Graph/Chart) III-56 Table 83: European Recent Past, Current & Future Analysis for Bottled Water by Geographic Region – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-57 Table 84: European Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-57 Table 85: European Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-58 Table 86: European Long-term Projections for Bottled Water by Geographic Region – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-58 Table 87: European Long-term Projections for Bottled Water by Geographic Region – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-59 Table 88: European Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-59 Table 89: European Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-60 Table 90: European Historic Review for Bottled Water by Geographic Region – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-60 Table 91: European Historic Review for Bottled Water by Geographic Region – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-61 Table 92: European Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-61 Table 93: European Historic Review for Bottled Water by

Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-62 Table 94: European 15-Year Perspective for Bottled Water by Geographic Region – Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 1995, 2005 & 2010 (includes corresponding Graph/Chart) III-62 Table 95: European 15-Year Perspective for Bottled Water by Geographic Region – Percentage Breakdown of Volume Sales for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 1995, 2005 & 2010 (includes corresponding Graph/Chart) III-63 Table 96: European 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-63 Table 97: European 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-63 4a. France III-64 A.Market Analysis III-64 At the Forefront III-64 Changing the Taste Palate III-64 Taste and Safety - The Primary Drivers III-64 Prospects III-64 Key Trends III-65 Players and Competition – A Recent past Perspective III-65 Table 98: French Market for Bottled Water (2003-2005): Market Share of Leading Players-Nestlé, Danone, and Others (includes corresponding Graph/Chart) III-65 Table 99: French Market for Bottled Water (2003-2005): Market Share of Leading Brands- Cristaline (Neptune), Evian (Danone), Volvic (Danone), Contrex (Nestlé), Vittel (Nestlé), Hépar (Nestlé), and Others (includes corresponding Graph/Chart) III-66 Table 100: French Market for Bottled Water (2004 & 2005): Market Shares of Leading Players by Retail Volume Sales for Perrier Vittel France SA, Danone, Groupe, Neptune SA, Private Label, and Others (includes corresponding Graph/Chart) III-66 Product Innovations/Introductions III-67 Strategic Corporate Developments III-67 Groupe Danone – A Key Player III-68 B.Market Analytics III-68 Table 101: French Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-68 Table 102: French Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with

Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-69 Table 103: French Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-69 Table 104: French Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-70 Table 105: French Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-70 Table 106: French Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-71 Table 107: French 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-71 Table 108: French 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-71 4b. Germany III-72 A.Market Analysis III-72 Overview III-72 Key Trends III-72 Competitive Scenario in the Recent Past III-72 Table 109: German Market for Bottled Water: Market Shares of Leading Brands by Retail Volume Sales for 2004 for Gerolsteiner, Volvic, Bonaqua, Vilsa, Apollinaris, Fürst Bismarck, Vittel, Franken Brunnen, and Others (includes corresponding Graph/Chart) III-73 Table 110: German Bottled Water Market in 2004: Percentage Breakdown by Leading Players – Gerolsteiner, Volvic, Cadbury Schweppes, Vilsa, Furst Bismarck, and Others (includes corresponding Graph/Chart) III-73 Strategic Corporate Development III-73 B.Market Analytics III-74 Table 111: German Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-74 Table 112: German Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with

Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-74 Table 113: German Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-75 Table 114: German Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-75 Table 115: German Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-76 Table 116: German Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-76 Table 117: German 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Dollar Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-77 Table 118: German 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-77 4c. Italy III-78 A.Market Analysis III-78 Overview of Bottled Water Market III-78 Still Water: Most Popular Type of Water in Italy III-78 Emergence of Functional Water III-79 Still Spring Water III-79 Brand Extension: A Preferred Option III-79 Flavored Water: A Niche Product in the Italian Market III-79 Competitive Landscape III-79 Outlook III-80 Largest Consumer of Mineral Water III-80 Table 119: Italian Bottled Water Market in the Recent Past: Market Shares of Leading Players by Retail Volume Sales for 2004 for San Pellegrino SpA, Acqua Minerale San Benedetto SpA, CoGeDí International SpA, Italaquae SpA, Sangemini SpA, Private Label, and Others (includes corresponding Graph/Chart) III-80 Strategic Corporate Developments III-81 B.Market Analytics III-81 Table 120: Italian Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-81 Table 121: Italian Recent Past, Current & Future Analysis

for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-82 Table 122: Italian Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-82 Table 123: Italian Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-83 Table 124: Italian Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-83 Table 125: Italian Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-84 Table 126: Italian 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-84 Table 127: Italian 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-84 4d. The United Kingdom III-85 A.Market Analysis III-85 An Overview III-85 ‘Still' Going Strong III-86 Key Trends III-86 Market Drivers III-86 Consumption Demographics III-86 Children - Potential Market for Bottled Water III-87 Consumer Trends in Bottled Water III-88 Popular Bottled Water Categories III-88 London - Largest Market for Bottled Water III-88 Scotland - Second Biggest Bottled Water Market III-88 Players and Competition III-89 French Brands Dominate The Scene III-89 Popularity of Multi-Packs III-89 Distribution Channels III-89 Performance of Supermarkets III-89 Convenience Stores III-90 Outlook III-90 Environmental Issues - A Future Threat III-90 Competitive Landscape in the Recent Past III-91 Table 128: UK Market for Bottled Water (2003- 2005): Market Shares of Leading Players- Danone, Nestlé, and Others (includes corresponding Graph/Chart) III-91

Table 129: UK Market for Bottled Water (2003-2005): Market Share of Leading Brands-Evian (Danone), Volvic (Danone), Highland Spring (Highland Spring), and Others (includes corresponding Graph/Chart) III-91 Table 130: Sparkling Bottled Water Market in UK in 2004: Percentage Breakdown by Leading Brands – Perrier, Highland Spring, San Pellegrino, Badoit, Buxton, Brecon Carreg, Private Label, and Others (includes corresponding Graph/Chart) III-92 Table 131: Still Bottled Water Market in UK in 2004: Percentage Breakdown by Leading Brands – Private Label, Evian, Volvic, Highland Spring, Danone Activ, Vittel, Buxton, Aqua-Pura, and Others (includes corresponding Graph/Chart) III-92 Product Introduction III-92 Strategic Corporate Developments III-93 B.Market Analytics III-94 Table 132: UK Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-94 Table 133: UK Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-95 Table 134: UK Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-95 Table 135: UK Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-96 Table 136: UK Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-96 Table 137: UK Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-97 Table 138: UK 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-97 Table 139: UK 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for

Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-97 4e. Spain III-98 A.Market Analysis III-98 Overview III-98 Key Trends in the Recent Past III-98 Competitive Landscape in the Recent Past III-98 Table 140: Spanish Market for Bottled Water (2003-2005): Market Shares of Leading Players-Danone, VichyCatalán, and Others (includes corresponding Graph/Chart) III-99 Table 141: Spanish Market for Bottled Water (2003- 2005): Market Share of Leading Brands-Font (Vella Danone), Bezoya Leche (Pascual), Fontdor Vichy (Catalán), Lanjarón (Danone), and Others (includes corresponding Graph/Chart) III-99 Table 142: Spanish Market for Bottled Water: Market Shares of Leading Players by Retail Volume Sales for 2004 for Font Vella SA, Vichy Catalán (Grupo) SA, Aguas de Lanjarón SA, Leche Pascual SA, Eycam- Perrier SA, Gestion Fuente Liviana SL, Balneario y Aguas de Solán de Cabras SA, Aguas de Fuensanta SA, Manantial de Fuencaliente SA, and Others (includes corresponding Graph/Chart) III-100 B.Market Analytics III-100 Table 143: Spanish Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-100 Table 144: Spanish Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-101 Table 145: Spanish Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-101 Table 146: Spanish Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-102 Table 147: Spanish Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-102 Table 148: Spanish Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-103 Table 149: Spanish 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for

Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-103 Table 150: Spanish 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-103 4f. Rest of Europe III-104 A.Market Analysis III-104 High Growth in East European Bottled Water Market III-104 Outlook III-105 Table 151: Bottled Water Market in Eastern Europe By Country: Percentage Share of Poland, Russia, Romania, Ukraine, Hungary, Czech Republic, and Others for 2007 (Market share based on volume sales) (includes corresponding Graph/Chart) III-105 Czech Republic III-105 Prospects III-105 Russia III-106 Market Overview III-106 Oxygenated Water: A Budding Market Segment III-106 Table 152: Russian Bottled Water Market in the Recent Past (2004&2005): Percentage Breakdown by Leading Brands – Aqua Minerale, Borzomi, Saint Springs, Bon Aqua, Clear Water, and Others (includes corresponding Graph/Chart) III-107 Table 153: Russian Bottled Water Market in the Recent Past (2004): Market Shares of Leading Players by Retail Volume Sales for 2004 for Svyatoy Istochnik ZAO, GG & MW, Essentuksky Zavod Mineralnykh Vod OAO, PepsiCo Holdings OOO, Coca-Cola Refreshments ZAO, Kavkazskiye Mineralniye Vodi OOO, Klinskiye Napitki OAO, Generale de Grandes Sources PVF, SOGEAM SpA, and Others(includes corresponding Graph/Chart) III-107 Bulgaria III-108 Market Overview III-108 Consumption Trends III-108 Finland III-108 Market Overview III-108 Norway III-108 Market Overview III-108 Turkey III-108 Market Overview III-108 Exports III-109 Poland III-109 Table 154: Polish Bottled Water Market in the Recent Past (2003-2005): Market Shares of Leading Players- Danone, Nestlé, and Others (includes corresponding Graph/Chart) III-109 Table 155: Polish Bottled Water Market in the Recent Past (2003-2005): Market Share of Leading Brands-Zywiec Zdroj (Danone), Naleczowianka (Nestle), Bonaqua (Coca-Cola), and Others (includes corresponding Graph/Chart) III-109 Product Innovations/Introductions III-110 Strategic Corporate Developments III-110 Nestle SA – A Key Player III-112 B.Market Analytics III-113 Table 156: Rest of Europe Recent Past, Current & Future Analysis for Bottled Water by Product Segment - Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-113

Table 157: Rest of Europe Recent Past, Current & Future Analysis for Bottled Water by Product Segment - Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-113 Table 158: Rest of Europe Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-114 Table 159: Rest of Europe Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-114 Table 160: Rest of Europe Historic Review for Bottled Water by Product Segment for Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-115 Table 161: Rest of Europe Historic Review for Bottled Water by Product Segment for Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-115 Table 162: Rest of Europe 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-116 Table 163: Rest of Europe 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-116 5. Asia-Pacific III-117 A.Market Analysis III-117 Offering Promising Prospects III-117 Table 164: Per Capita Consumption of Bottled Water in Select Asia-Pacific Countries in the Recent Past (2004) –Thailand, South Korea, Philippines, Japan, China, Vietnam, and Pakistan (includes corresponding Graph/Chart) III-117 Competition III-117 Role of Global Bottled Water Giants III-118 Southern Asia: Potable Water is a Precious Commodity III-118 B.Market Analytics III-118 Table 165: Asia-Pacific Recent Past, Current & Future Analysis for Bottled Water by Geographic Region - China, Indonesia, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-118 Table 166: Asia-Pacific Recent Past, Current & Future Analysis for Bottled Water by Geographic Region- China, Indonesia, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million

Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-119 Table 167: Asia-Pacific Recent Past, Current & Future Analysis for Bottled Water by Product Segment - Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-119 Table 168: Asia-Pacific Recent Past, Current & Future Analysis for Bottled Water by Product Segment Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-120 Table 169: Asia-Pacific Long-term Projections for Bottled Water by Geographic Region- China, Indonesia, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-120 Table 170: Asia-Pacific Long-term Projections for Bottled Water by Geographic Region - China, Indonesia, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-121 Table 171: Asia-Pacific Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-121 Table 172: Asia-Pacific Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-122 Table 173: Asia-Pacific Historic Review for Bottled Water by Geographic Region- China, Indonesia, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-122 Table 174: Asia-Pacific Historic Review for Bottled Water by Geographic Region- China, Indonesia, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-123 Table 175: Asia-Pacific Historic Review for Bottled Water by Product Segment for Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-123 Table 176: Asia-Pacific Historic Review for Bottled Water by Product Segment for Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-124

Table 177: Asia-Pacific 15-Year Perspective for Bottled Water by Geographic Region– Percentage Breakdown of Value Sales for China, Indonesia, Thailand, and Rest of Asia-Pacific for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) III-124 Table 178: Asia-Pacific 15-Year Perspective for Bottled Water by Geographic Region– Percentage Breakdown of Volume Sales for China, Indonesia, Thailand, and Rest of Asia-Pacific for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) III-125 Table 179: Asia-Pacific 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-125 Table 180: Asia-Pacific 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-125 5a. China III-126 A.Market Analysis III-126 Market Overview III-126 Market Drivers III-126 Players and Competition III-127 Opportunities for Foreign Companies III-127 Table 181: Chinese Bottled Water Market (2006 & 2007): Percentage Breakdown of Volume Sales for Wahaha, Master Kong, Farmers Spring, Coca-Cola, Yi Bao, Robust, Run Tian, and Others (includes corresponding Graph/Chart) III-128 Table 182: Chinese Bottled Water Market (2006 & 2007): Percentage Breakdown of Value Sales for Wahaha, Master Kong, Farmers Spring, Coca-Cola, Yi Bao, Robust, Run Tian, and Others (includes corresponding Graph/Chart) III-128 Distribution Channels III-129 Regulatory Environment III-129 Prospects III-129 Strategic Corporate Developments III-129 China Water & Drinks, Inc. - A Key Player III-130 B.Market Analytics III-130 Table 183: Chinese Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-130 Table 184: Chinese Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-130 Table 185: Chinese Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-131 Table 186: Chinese Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water

Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-131 Table 187: Chinese Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-132 Table 188: Chinese Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-132 Table 189: Chinese 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-133 Table 190: Chinese 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-133 5b. Indonesia III-134 Market Analysis III-134 Table 191: Indonesian Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-134 Table 192: Indonesian Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-135 Table 193: Indonesian Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-135 Table 194: Indonesian Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-136 Table 195: Indonesian Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-136 Table 196: Indonesian Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-137

Table 197: Indonesian 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-137 Table 198: Indonesian 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-137 5c. Thailand III-138 A.Market Analysis III-138 Market Overview III-138 Distribution Channels III-138 Regulations Governing the Market III-138 Prospects III-138 Product Introductions III-139 B.Market Analytics III-139 Table 199: Thai Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-139 Table 200: Thai Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-140 Table 201: Thai Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-140 Table 202: Thai Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-141 Table 203: Thai Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-141 Table 204: Thai Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-142 Table 205: Thai 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-142 Table 206: Thai 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998,

2008 & 2012 III-142 5d. Rest of Asia-Pacific III-143 A.Market Analysis III-143 Taiwan III-143 Brisk Market Conditions III-143 Key Trends III-143 India III-144 Market Overview III-144 Mineral Water Market in India III-144 Major Brands and Players III-144 Competition III-144 New Entries Driven by Potential Demand III-145 Eying the Bulk Market III-145 The Governing Legislations III-145 Key Trends III-145 New Zealand III-146 Market Overview III-146 Philippines III-146 Players and Competition III-146 Distribution Channels III-147 Prospects III-147 South Korea III-147 Market Overview III-147 Factors Driving Market Growth III-147 Players III-148 Distribution Channels III-148 Regulations Governing the Market III-148 Australia III-148 Hawaii III-148 Market Overview III-148 Product Introductions III-149 Strategic Corporate Developments III-150 San Miguel Corporation – A Key Player III-154 B.Market Analytics III-155 Table 207: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Bottled Water by Product Segment Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-155 Table 208: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Bottled Water by Product Segment Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-155 Table 209: Rest of Asia-Pacific Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-156 Table 210: Rest of Asia-Pacific Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-156 Table 211: Rest of Asia-Pacific Historic Review for Bottled Water by Product Segment for Sparkling Water and

Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-157 Table 212: Rest of Asia-Pacific Historic Review for Bottled Water by Product Segment for Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-157 Table 213: Rest of Asia-Pacific 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-158 Table 214: Rest of Asia-Pacific 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-158 6. Latin America III-159 A.Market Analysis III-159 Table 215: Per Capita Consumption of Bottled Water in Select Latin American Countries - Mexico, Argentina, Brazil, and Cuba for 2005 (includes corresponding Graph/Chart) III-159 Strategic Corporate Development III-160 B.Market Analytics III-160 Table 216: Latin American Recent Past, Current & Future Analysis for Bottled Water by Geographic Region- Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-160 Table 217: Latin American Recent Past, Current & Future Analysis for Bottled Water by Geographic Region - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-161 Table 218: Latin American Recent Past, Current & Future Analysis for Bottled Water by Product Segment - Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-161 Table 219: Latin American Recent Past, Current & Future Analysis for Bottled Water by Product Segment - Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-162 Table 220: Latin American Long-term Projections for Bottled Water by Geographic Region- Brazil, Mexico, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-162 Table 221: Latin American Long-term Projections for Bottled Water by Geographic Region- Brazil, Mexico, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-163

Table 222: Latin American Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-163 Table 223: Latin American Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-164 Table 224: Latin American Historic Review for Bottled Water by Geographic Region- Brazil, Mexico, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-164 Table 225: Latin American Historic Review for Bottled Water by Geographic Region- Brazil, Mexico, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-165 Table 226: Latin American Historic Review for Bottled Water by Product Segment for Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-165 Table 227: Latin American Historic Review for Bottled Water by Product Segment for Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-166 Table 228: Latin American 15-Year Perspective for Bottled Water by Geographic Region– Percentage Breakdown of Value Sales for Brazil, Mexico, and Rest of Latin America for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) III-166 Table 229: Latin American 15-Year Perspective for Bottled Water by Geographic Region– Percentage Breakdown of Volume Sales for Brazil, Mexico, and Rest of Latin America for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) III-167 Table 230: Latin American 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-167 Table 231: Latin American 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-167 6a. Brazil III-168 A.Market Analysis III-168 Market Overview III-168 Competitive Scenario III-168 General Distribution Practices Employed in Brazil. III-169 Government's Role III-169 Prospects III-169

B.Market Analytics III-170 Table 232: Brazilian Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-170 Table 233: Brazilian Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-170 Table 234: Brazilian Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-171 Table 235: Brazilian Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-171 Table 236: Brazilian Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-172 Table 237: Brazilian Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-172 Table 238: Brazilian 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-173 Table 239: Brazilian 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-173 6b. Mexico III-174 A.Market Analysis III-174 Market Overview III-174 Consumption Statistics III-174 Corporate Scenario III-175 Distribution Channels III-175 Regulations III-175 Prospects III-175 B.Market Analytics III-176 Table 240: Mexican Recent Past, Current & Future Analysis for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-176 Table 241: Mexican Recent Past, Current & Future Analysis

for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-176 Table 242: Mexican Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-177 Table 243: Mexican Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-177 Table 244: Mexican Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-178 Table 245: Mexican Historic Review for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-178 Table 246: Mexican 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-179 Table 247: Mexican 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-179 6c. Rest of Latin America III-180 A.Market Analysis III-180 Chile III-180 Other Regions III-180 Quilmes Industrials Sa-Adr – A Key Player III-180 B.Market Analytics III-181 Table 248: Rest of Latin American Recent Past, Current & Future Analysis for Bottled Water by Product Segment Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-181 Table 249: Rest of Latin American Recent Past, Current & Future Analysis for Bottled Water by Product Segment Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-181 Table 250: Rest of Latin American Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through

2015 (includes corresponding Graph/Chart) III-182 Table 251: Rest of Latin American Long-term Projections for Bottled Water by Product Segment – Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-182 Table 252: Rest of Latin American Historic Review for Bottled Water by Product Segment for Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-183 Table 253: Rest of Latin American Historic Review for Bottled Water by Product Segment for Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-183 Table 254: Rest of Latin American 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-184 Table 255: Rest of Latin American 15-Year Perspective for Bottled Water by Product Segment – Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-184 7. The Rest of World III-185 A.Market Analysis III-185 Middle East III-185 Competitive Scenario III-186 Saudi Arabia III-186 Market Overview III-186 South Africa III-186 Key Trends III-186 Table 256: Per Capita Consumption of Bottled Water in Select Middle East/African Countries - UAE, Lebanon, Saudi Arabia, and Israel for 2007 (includes corresponding Graph/Chart) III-187 Strategic Corporate Developments III-187 B.Market Analytics III-188 Table 257: Rest of World Recent Past, Current & Future Analysis for Bottled Water by Product Segment - Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) III-188 Table 258: Rest of World Recent Past, Current & Future Analysis for Bottled Water by Product Segment - Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2001 through 2010 (includes corresponding Graph/Chart) III-188 Table 259: Rest of World Long-term Projections for Bottled Water by Product Segment - Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-189 Table 260: Rest of World Long-term Projections for Bottled

Water by Product Segment - Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 2011 through 2015 (includes corresponding Graph/Chart) III-189 Table 261: Rest of World Historic Review for Bottled Water by Product Segment for Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-190 Table 262: Rest of World Historic Review for Bottled Water by Product Segment for Sparkling Water and Non-Sparkling Water Markets Independently Analyzed with Annual Sales Figures in Million Gallons for Years 1991 through 2000 (includes corresponding Graph/Chart) III-190 Table 263: Rest of World 15-Year Perspective for Bottled Water by Product Segment - Percentage Breakdown of Value Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-191 Table 264: Rest of World 15-Year Perspective for Bottled Water by Product Segment - Percentage Breakdown of Volume Sales for Sparkling Water and Non-Sparkling Water Markets for 1998, 2008 & 2012 III-191

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