2015 hyundai

blue moves January Issue 2015

People’s expectation toward individual mobility requires more than just a convenient means of transportation. The old understanding of cars has become outdated. A car represents individuals’ lifestyles, and it became an integral part of

Hyundai Motor Company

www.hyundai.com

their lives. At the same time, the automobile industry has experienced seismic change. Hyundai Motor Company has grown rapidly to become one of the largest automakers, backed by world class production capability and superior quality. We have now reached a point where we need a qualitative approach to bring bigger ideas and relevant solutions to our customers. This is an opportunity to move forward and we have developed a new brand slogan that encapsulates our willingness to take a big leap. Led by our new slogan and the new thinking underlying it, we will become a company that keeps challenging itself to unlock new possibilities for people and the planet.

Hyundai Blue Moves 1501 English. KM-SW Copyright © 2015 Hyundai Motor Company. All Rights Reserved. www.facebook.com/hyundaiworldwide www.youtube.com/hyundaiworldwide plus.google.com/+hyundai

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2015 HYUNDAI BLUE MOVEs

ABREAST OF GLOBAL TRENDS BUT GEARED TO FULFILL LOCAL NEEDS

January Issue 2015

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focus story

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Technological innovation, localization, and environmental friendliness were common themes that set the stage of Hyundai Motor’s exhibitions at the 2014 Paris Motor Show, São Paulo International Automobile Show, Los Angeles Auto Show, and Auto Guangzhou. 6

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1. 5. 6. Auto Guangzhou 2.

São Paulo International Automobile Show

3. 4. 8. Paris Motor Show 7.

LA Auto Show

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contents focus story WRC UPDATE special Update REGULARS zoom in UPCOMING NEWS

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02 05 06 12 14 18 19

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2015 International Motor Show Schedule Detroit

Chicago

Geneva

New York

Shanghai

Frankfurt

Dubai

Los Angeles

Guangzhou

North American International Auto Show

Chicago Auto Show

Geneva, 85th International Motor Show

New York International Auto Show

Auto Shanghai 2015

Frankfurt Auto Show

LA Auto Show

Auto Guangzhou

Date: April 20 ~ 29 Venue: National(Shanghai) Center of Exhibition, and Convention

Date: September 15 ~ 27 Venue: Messe Frankfurt

Dubai International Motor Show

Date: November 17 ~ 29 Venue:Los Angeles Convention Center

Date: Middle of November Venue: China Import & Export Fair Complex

Date: January 12 ~ 25 Venue: Cobo Conference & Exhibition Center

Date: February 14 ~ 22 Venue: McCormick Place

Date: March 3 ~ 15 Venue: Geneva Palexpo

Date: April 1 ~ 12 Venue: Jacob Javits Convention Centre

Date: November 10 ~ 14 Venue: Dubai World Trade Centre

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focus story

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WRC UPDATE

MEMORABLE, DREAM-LIKE MAIDEN YEAR COMES TO AN END

| WRC UPDATE |

Paris motor show

LA Auto show

NEW GENERATION i20 LAUNCHED AT THE PARIS

Hyundai Motor renews drive targeting

MOTOR SHOW

North American market

Hyundai Motor unveiled the New Generation i20, a

Hyundai Motor exhibited 17 vehicles, including the

truly European car designed, developed and built in Europe,

All-new Sonata, All-new Genesis, and Tucson Fuel Cell, at

at the Paris Motor Show 2014. With sophisticated design,

the 2014 Los Angeles Auto Show held from November 19

class-leading interior space, and abundant convenience

to 30. The company communicated the key strengths of

features, the vehicle is equipped with a new, turbo-charged

the All-new Sonata and All-new Genesis using innovative

1.0 T-GDi gasoline engine developed at the European Tech-

halo displays and illustrated the mechanics of its cutting-

nical Center that delivers improved performance, efficien-

edge fuel cell system through a specially developed model.

cy, and driving pleasure. Separately, to reinforce its leader-

To reinforce its image of being in the forefront of smart

ship position developing sustainable mobility, the company

vehicles, it exhibited an All-new Sonata equipped with

displayed a fuel-efficient, 1.4-liter T-GDi engine, a 48-volt

Apple’s CarPlay and Google’s Android Auto, which connect

hybrid version of i40, and a New Generation i30 powered by

the car’s multimedia system to a smartphone.

compressed natural gas (CNG) at the motor show.

Hyundai Shell World Rally Team’s sensational maiden year at the 2014 FIA World Rally Championship (WRC) came to an end on November 16, with the team having achieved important milestones in just its first year.

What began as its maiden year in the WRC with the goal of having all of its cars finish each rally turned into a year full of highlights, memories, and records for the Hyundai Shell World Rally Team as it delivered above and beyond its modest targets. Following an ambitious debut at Rallye Monte-Carlo just 394 days from the team’s formation (the shortest preparation time for any new manufacturer), the team occupied its maiden podium in Mexico (Round 3) and its first ever stage win in Portugal (Round 5). Just 460 days from the very first Hyundai i20 WRC test on May 21, 2013, the team secured its sensational, first WRC victory at its home rally in Germany (Round 10). Amazingly, it occupied both 1st and 2nd places, and it scored its first Power Stage points. Together with Volkswagen, Hyundai Motor was one of the only two manufacturers to

China Guangzhou International Automobile Exhibition

São Paulo International Automobile Show

CHINA premier of ALL-NEW SONATA AT AUTO

HB20 R-SPEC DEMONSTRATES NEW POSSIBILI-

GUANGZHOU

TIES FOR THE LINE’S EVOLUTION IN BRAZIL

Hyundai Motor unveiled All-new Sonata at the 12 th

Hyundai Motor Brazil unveiled the HB20 R-Spec

China Guangzhou International Automobile Exhibition.

concept car at the São Paulo International Automobile Show

The vehicle is expected to strengthen Hyundai Motor’s

in November. The vehicle is a version of HB20 with sports

brand power in the Chinese midsize sedan market. In addi-

lines, new comfort equipment, and technology, produced

tion, the company presented its cutting-edge Intrado FCEV

exclusively for the event to show new possibilities for HB’s

concept car, suggesting a bright future for the firm in the

evolution. Not intended for a commercial launch, the vehicle

eco-friendly car segment. A total of 18 models were exhib-

is an exercise in design and technology that reflects inter-

ited, including the i20 World Rally Car, Equus Limousine, All-

national trends and consideration for the unique needs of

new Genesis, ix25, and Mistra. In the commercial vehicles

Brazilian consumers. The public’s reaction to the car will

sector, the company unveiled its China-only small truck,

help to guide future innovations to be incorporated into

Ruiyue, exhibited together with 4 other models.

regular models.

win a WRC event in 2014. 2015 promises to be another exciting year for the rookie team as WRC 2015 takes off on January 22 in Monte Carlo.

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2015 HYUNDAI BLUE MOVEs

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special

2015 TUCSON FUEL CELL IS OFF TO A STRONG START AROUND THE WORLD | special |

Hyundai Motor, as the world’s first mass-produced fuel cell electric vehicle, has taken the significant steps on the long road towards emissions-free motoring in the U.S., Canada and Australia in this year. Hyundai Motor also sets up a global FCEV Sales Team to support global sales and further drives PR activities surrounding this eco-friendly technological marvel the U.S.

In early June, Hyundai Motor America leased the

Hyundai Motor continuously established global leadership in

first mass-produced fuel cell vehicle in the U.S. market

fuel cell vehicles by introducing Tucson Fuel Cell in Canada and

and invited top automotive media and government of-

Australia. On November 26, Hyundai Auto Canada Corp. (HAC)

ficials to be a part of this historic First Customer Cere-

introduced the Tucson Fuel Cell to the Canadian market; a select

mony. Well before this event, significant Public Rela-

group of lucky Canadians will have the exclusive opportunity to

tions efforts were underway to actively promote the

lease the vehicle at $599 per month over a three year term. The

benefits of this innovative zero-emissions vehicle from

following month, Hyundai Motor Company Australia (HMCA)

Hyundai Motor.

showed a vehicle as the first component of Hyundai’s plan to operate a test fleet of Tucson Fuel Cell in Australia. The Hyundai Tucson Fuel Cell is currently available to customers in a number of countries around the world, including the U.S., the U.K., Germany, France, Belgium, Italy, Austria, Netherland, Denmark, Sweden, Norway, Finland, and South Korea.

This timeline chart provides a vivid illustration of these various public relations milestones used to promote the fuel cell, starting with the November 2013 introduction at the Los Angeles Auto Show and carrying through 2014. There has been a great deal of news coverage generated throughout the year, which has been very positive in tone. USA TODAY called the Tucson Fuel Cell “a gem” in its headline, for example. As a creative way to help explain how fuel cell vehicles work, Hyundai Motor also developed an animated infographic that shows mechanically how hydrogen is transformed into electricity and how it all comes together.

For more details, check out: hyundaiusa.com/tucsonfuelcell or http://www.hyundailikesunday. com/2014/08/11/how-a-fuel-cell-vehicle-works/

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2015 HYUNDAI BLUE MOVEs

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special

Asia Pacific / After-Sales : Hojin Jung

Team Leader: Alex Kim

FUTURE MOBILITY CONCEPTS UNVEILED AT THE 2014 R&D IDEA FESTIVAL

Europe / Australia: Gilbert Gil

| special |

FCEV Sales Team Communications / CO₂ issues: Jason Byun

Product Development / Training: Andy Ryu U.S.A / Canada / ZEV issues: Dave Kim

FCEV TEAM LAUNCHED TO ESTABLISH MARKET LEADERSHIP On November 3, 2014, Hyundai Motor established

The team believes that hydrogen is a solution for the

Hyundai Motor held its 5th annual R&D IDEA Festival,

the FCEV Sales Team to help the company’s global net-

world’s energy problems as it is clean and unlimited in

an in-house competition among engineers aimed at un-

work strengthen sales and strategically market its world-

supply. It perceives that the element has already begun

covering unique and futuristic mobility concepts that will

class fuel cell technology. The team, which forms part of

to play a key role in creating an emissions-free society,

help to better meet customer needs. Ten carefully-se-

the International Sales Division, will help to boost sales of

and its impact will grow astronomically in the near fu-

lected teams presented their ideas at this year’s event in

Tucson Fuel Cell by coordinating all sales, product and PR

ture. With a strong conviction that the future of Hyundai

the Namyang Technology Research Center, under the

issues related to FCEVs. Led by Alex Kim, it comprises of

Motor relies on FCEV technology, the team is committed

theme of “Making a Better Future.” The winning teams,

6 members with ample experience in sales, product devel-

and excited to champion the technology and playing an

who spent more than four months developing their con-

opment and marketing. Their vision is to expand aware-

instrumental role helping Hyundai Motor establish a firm,

cepts, displayed a variety of ideas ranging from wearable

ness of Hyundai Motor’s cutting-edge, eco-friendly FCEV

leadership position in the FCEV market.

devices to prototypes of new forms of mobility. Winning

technology and to enable as many people as possible to

concepts will be exhibited at motor shows worldwide and

witness and experience its superiority.

other internal events, serving as examples of Hyundai Motor’s brilliant and creative ideas.

Some winning concepts from the 2014 IDEA Festival : 1. Carry U Luggage carrier transforms into a scooter-like mobile vehicle to travel short distances during travel.

3. Golden Time Rescue By changing the structure of its tires, this vehicle can be used for rescue missions in any type of terrain conditions.

2. Length and Width The concept vehicle can fold vertically or horizontally to move through narrow areas.

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4. Hyundai Car-Meleon A cost-efficient vehicle that can transform into three types of vehicles: A sedan, or RV, or truck.

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2015 HYUNDAI BLUE MOVEs

HYUNDAI MOTOR LAUNCHES ITS NEW BRILLIANT MEMORIES CAMPAIGN

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special

Hyundai Motor launched its new “brilliant memories” campaign in October with the screening of 4 films created in cooperation with talented artists, who created artworks using parts of scrapped or resold cars to permanently incarnate owner’s precious memories of their cars in a whole new form.

A partner until the end

Taxi and my family

Retired taxi driver rests comfortably in the backseat

Su-rin Noh sold her Veracruz, nicknamed Vera, before immigrating to Canada and immediately felt deep regret. Hyundai Motor retrieved Vera from its subsequent owners and com-

| special |

missioned crafts artist Kwang-ho Lee to skillfully create a travel carrier using leather from the driver’s seat to accompany Noh in her journeys. Kwangho Lee Kwangho Lee is an artist who turns industrial materials into new design. For brilliant moment, he used seat cover of the car into a new form. Santa Fe and the propose

Cars have become an integral part of people’s everyday lives. Hyundai Motor’s new “brilliant memories”

Moving abroad, Vera, and reunion

Man makes a touching, second proposal to his wife with ‘Sancho’

campaign, the 4 series of the “live brilliant” campaign, th

Precious partner for 20 years preserved forever

helps people pay homage to their cars as “partners” and

Plastic arts artist Khan created a sofa out

helps them preserve treasured memories of their cars

of the backseat of Yeong-gui Kim’s Gran-

forever. It fosters viewers to connect and communicate

deur taxi for Kim to rest comfortably af-

with loved ones by conjuring memories of precious mo-

ter retiring from 30 years of driving in the

ments shared with their cars.

front seat, serving passengers to maintain

Four films depicting individuals who are presented with

his livelihood.

artworks created from their scrapped cars, with which they had spent many years of memorable moments together, mark the beginning of the campaign. Viewers can feel the sadness of the owners who had to part with their cars and are touched by seeing how the artworks are able to move the owners deeply. In addition, Hyundai Motor launched a campaign prompting customers to post special stories associated with their cars on its website (brilliant. hyundai.com). Selected entries were published on the website and some of the vehicles will be given a new life through collaborations with well-known artists. Furthermore, Hyundai Motor conducted the “brilliant photo” contest, where 47 people were selected and given the opportunity to be photographed by professional photographers to create valuable memories with their cars.

in a frame

Media artist group, Everyware, created Me-

Khan Khan is an artist who focuses on revitalizing the used and worn-out cars.

morial Drive using scrapped parts from Doyeop Lee’s Santa Fe nicknamed Sancho. Lee

Installation artist Byoung-ho Kim built a structure connect-

makes a 2nd proposal to his wife as Memo-

ing 8 windows from photographer Chan-hong Kim’s scrapped

rial Drive projects images of the family’s 12

Galloper, creating nostalgia by displaying photos that Kim took

happy years with Sancho through a screen. Everyware Everyware is a media art group with Hyunwoo Bang and Yoonsil Heo. These two young artists turned the great many memories hidden inside the car into a diorama, a miniature 3D model.

from the windows of his Galloper while travelling across the country during the last 20 years. Galloper, and his youth

Byoungho Kim Byoungho Kim was inspired by the fact that both car and camera have eight frames.

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2015 HYUNDAI BLUE MOVEs

important news from the world of hyundai

13

update

REGIONAL PR EVENTS FOR THE ALL-NEW SONATA To demonstrate and promote that outstanding product value of the All-new Sonata, Hyundai Motor conducted regional test drive and launch events, starting with Azerbaijan in September followed by the Dominican Republic and Mexico.

| update |

Creative PR events surrounding the All-new Sonata continue to grab media’s attention, while Rockar Hyundai embarks on writing automotive retail history.

ROCKAR HYUNDAI: GROUNDBREAKING DIGITAL RETAIL EXPERIENCE LAUNCHED

Hyundai Motor and UK’s digital retailer Rockar unveiled Rockar Hyundai (www.rockar.com), the world’s first digital automotive retail store. Rockar Hyundai is an innovative approach to buying a new car that meets the needs of modern shoppers who are comfortable making purchases online using a computer, tablet PC or smartphone and prefer not having to talk to a sales person. The site is designed to provide a truly customer-focused experience that allows visitors to research, test-drive, exchange their old car, and buy a new Hyundai in cash or with various finance packages in as little as 5 minutes, 24/7. The online portal is supported by a physical store at Bluewater in Kent, UK.

AZERBAIJAN: PROVEN PERFOR-

MEXICO: ACTION-PACKED DISCOV-

THE DOMINICAN REPUBLIC:

MANCE IN A 215 KM TEST DRIVE

ERY OF THE ALL-NEW SONATA

SEEING IS BELIEVING

Thirty seven journalists and officials from Azerbaijan, Kazakhstan and Georgia attended the Eastern Europe All-new Sonata Test Drive in Azerbaijan, discovering the strengths of the All-new Sonata and test driving the vehicle on a 215 km course over 3 days. The reporters, who were able to experience the car’s performance on different types of terrain driving from downtown Baku to Gabala, praised the All-new Sonata’s silent and cozy drive. In particular, they expressed great satisfaction with the car’s overall stability and comfortable suspension. Many had a strong, positive impression of the vehicle’s simple and soft character conveyed by its exterior and interior design.

Hyundai Motor Mexico invited 32 journalists representing Mexico’s top automotive media, such as Automóvil Panamericano, Autoexplora, Autobild, and Autos y Más, for the launch of the All-new Sonata at the famous Churubusco Studios. Journalists had the opportunity to be directed by 4 real commercial directors and to play the role of the main characters in a TV commercial. Storylines required actors to interact with the All-new Sonata in a way that highlighted the car’s key attributes. The journalists were thrilled by the car, as well as the event, sharing their experiences in real time on SNS in addition to their publications.

Latin America staged its own outstanding event with 58 reporters and officials from 8 countries at the Dominican Republic’s famous Punta Cana. Cars exhibited throughout the venue enabled the reporters to personally feel and discover the All-new Sonata. An effective demonstration using Advanced high strength steel (AHSS) helped to convey a unique selling proposition (USP) of the vehicle, and real-time reports posted on SNS proved that the journalists were quite pleased. The reporters had a chance to experience the All-new Sonata’s exceptional product value through test drives on regular roads as well as rides with professional racers on a race track.

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2015 HYUNDAI BLUE MOVEs

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REGULARS

Bratislava Motor Show

Hyundai Around the world

uk

America hospital

RUSSIA

36 $9 million Bahrain

BRAZIL

1

BRILLIANT ACTIVITIES BY HYUNDAI MOTOR AND ITS PARTNERS ACROSS THE WORLD CONTINUE TO SPREAD THE | REGULARS |

HYUNDAI HOPE ON WHEELS SUCCESSFULLY COMPLETES ITS 5TH ANNUAL PROGRAM

COMPANY’S VALUES AND FOSTER COMMUNITY SPIRIT.

HYUNDAI MOTOR BRAZIL’S URBAN ART INSTALLATION SETS GUINNESS WORLD RECORD

HYUNDAI MOTOR PLAYS INSTRUMENTAL ROLE IN TATE MODERN’S NAM JUNE PAIK EXHIBITION

HYUNDAI MOTOR EMPLOYEES AND DEALERS HELP TO MAKE THE WORLD A BETTER PLACE

In celebration of the National Childhood Cancer

Hyundai Motor Brazil’s “Shadow Art” made it to

Hyundai Motor continues to build on its partnership

In October, Hyundai Motor Manufacturing Rus

Awareness Month, Hyundai Motor America (HMA) awarded

the Guinness World Records, the global authority on re-

with Tate Modern through its support in the acquisition

(HMMR) held its 6th Eco Day as part of St. Petersburg’s city

$9 million in research grants to 36 children’s hospitals

cord-breaking, as the largest shadow projection in the

and new exhibition of artworks by Nam June Paik, the

cleaning day. 60 employees and their families gathered at

across the U.S. in September through its Hyundai Hope On

world. The gigantic urban installation art, made in collabo-

renowned South Korean artist widely considered to be

Tarkhovskiy Park in spite of sub-zero weather to help

Wheels program. In addition, it conducted a 4-city Hope on

ration with Eduardo Srur, a famous Brazilian visual artist,

the founder of video art. Seven of the nine key artworks

clean the city. HMMR conducts ecological campaigns twice

Wheels 5K Run/Walk and a national public awareness

was created during the 2014 FIFA World Cup Brazil™ to

that were recently acquired with Hyundai Motor’s support

a year as a traditional corporate event. It won an award for

campaign aimed at increasing awareness about childhood

honor soccer fans’ passion for the most popular sport in

are included in the exhibition, together with three rarely-

Corporate Volunteering Development from the Committee

cancer and Hyundai’s support of the cause. Moreover,

Brazil. The installation, consisting of HB20 miniature cars,

seen works on paper from the artist’s family.

on Youth Politics of St. Petersburg in 2013.

Hyundai Motor executives, dealers, top pediatric oncolo-

casts a large shadow in the shape of a soccer player,

The works were created over the course of more than

In the meantime, First Motors, Hyundai Motor’s exclusive

gists, members of Congress and supporters gathered on

reaching 15.7 meters in length and 8.09 meters in width.

40 years, offering visitors a unique overview of Paik’s

dealer in Bahrain, conducted a breast cancer medical check-

Capitol Hill for a weeklong schedule of activities. Our goal

Hundreds of cars were attached on a wall of a building in

career. In January 2014, Hyundai Motor signed an 11-year

up for employees in celebration of the global Breast Cancer

through Hope On Wheels is simple: to end childhood cancer”

Itaim Bibi in Sao Paulo, and during the night, the combined

partnership with Tate Modern, for giving global artists a

Awareness Month, demonstrating the importance that the

said Dave Zuchowski, President and CEO, HMA, and board

shadows of the cars produce an image of a soccer player

platform to showcase their site-specific installations in

company places on the health of its employees and fulfilling

member of Hyundai Hope On Wheels.

dribbling a ball.

the museum’s Turbine Hall from 2015 until 2025.

the role of a responsible corporate citizen.

© Nam June Paik Studio

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2015 HYUNDAI BLUE MOVEs

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REGULARS

HYUNDAI MOTOR SNATCHES TWO 2014 GOOD DESIGN AWARDS

Awards and accolades from around the world All-new Genesis

All-new Sonata

Brand Value

The All-new Genesis and Sonata earned GOOD DESIGN™ Awards from the Chicago Athenaeum. Riding on a completely revamped platform, the 2015 Genesis is a bold step forward for Hyundai Motor, featuring a host of premium

| REGULARS |

features and improved dynamics that are all-new inside and out. The 7th generation, 2015 Sonata showcases a refined look based on the new Fluidic Sculpture 2.0 design language and incorporates a slew of advanced safety, performance, and convenience features. Chris Chapman, chief designer, Hyundai Design Center, said “A GOOD DESIGN™ Award is a proof of recognition of design that embodies anything but ordinary.”

HYUNDAI MOTOR’S FUEL CELL ENGINE NAMED WARD’S 10 BEST ENGINE HYUNDAI MOTOR’S BRAND VALUE REACHES GLOBAL TOP 40 - THE HIGHEST EVER Hyundai Motor’s brand value surpassed the $ 10

Hyundai Motor’s zero-emission hydrogen fuel cell engine, which made its debut on the 2015 Tucson, is the first engine of its kind to earn WardsAuto World’s annual

billion mark for the first time in Interbrand’s Best 100

10 Best Engines nomination. It uses a fuel cell that gener-

Global Brands, its highest record so far. This is a 16% in-

ates electricity through an electrochemical process that

crease from last year and nearly 200% from 2005. This

consumes hydrogen, requiring no moving parts and com-

phenomenal, double-digit growth has been fueled by the

bustion, effectively replacing battery packs that are typ-

successful launch of game-changing products such as the

ically used in electric vehicles. Since the list’s creation in

All-new Genesis and Sonata, as well as the successful im-

1995, Hyundai Motor has been nominated 4 times with its

plementation of the Modern Premium brand direction,

Tau V-8 and Gamma I-4 engines.

which has not only created a unified image for the brand worldwide, but also built an emotional connection with customers. Interbrand said in a statement, “Hyundai Motor makes unique convenience features available across a broader range of vehicles. As a result, awareness and loy-

GENESIS EARNS 2015 ALG RESIDUAL VALUE AWARD

alty are becoming key drivers [of the brand] over price.”

The All-new Genesis took the top spot in ALG’s Brand Value

+15.6 %

(unit: US$ billion)

10.4 9.0

2013

2014

Residual Value Awards for the Premium Full-Size Car seg-

Rank (Auto)

Brand

Brand Value (US$ billion)

Y-o-Y

2014 Rank (total)

1

Toyota

42.4

19.9%

8

2

Mercedes-Benz

34.3

7.6%

10

3

BMW

34.2

7.5%

11

three years. President of ALG, Larry Dominique said

4

Honda

21.7

17.2%

20

“Hyundai is becoming a legitimate player in the luxury

ment as the product to retain the highest percentage of its original price after the typical ownership period of

5

VW

13.7

23.3%

31

market with Genesis. Not only is it a great value on the

6

Ford

10.9

18.5%

39

7

Hyundai

10.4

15.6%

40

showroom floor, but with the model’s first Residual Value

8

Audi

9.8

26.6%

45

9

Nissan

7.6

22.9%

56

10

Porsche

7.2

10.8%

60

Award, this new generation should be quite desirable on the used market as well.”

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zoom in

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UPCOMING NEWS

2014 REGIONAL MARKETING COMMITTEE HELD

UPCOMING NEWS

1

2015 North American International Auto Show (Jan. 12 ~ 25)

NAIAS, one of the world’s most prestigious auto shows, will be held at the Cobo Center in Detroit, USA, from January 12 to 25. 2

2015 Chicago Auto Show (Feb. 14 ~ 22)

The Chicago Auto Show, the largest auto show in North America, will be held at McCormick Place in Chicago, USA, from February 14 to 22. 3

| zoom in |

85th Geneva International Motor Show (Mar. 3 ~ 15)

The Geneva International Motor Show, one of the Top 5 auto shows in the world, will be held at Palexpo in Geneva, Switzerland, from March 3 to 15. Hyundai Motor held its 2014 Regional Marketing 4

Committee starting with the Asia-Pacific regional commit-

2015 FIA World Rally Championship

Hyundai Motorsport’s quest at WRC continues:

tee in Sydney from October 14 to 15, the Central & South America regional committee from October 23 to 25, and the Eastern European committee in Kazakhstan from October 27 to 28. The 3 committees, held over the course of 2 days among marketing personnel from headquarters and the regional networks, provided an ideal opportunity for participants to share and discuss information about diverse marketing activities. Headquarters presented its current marketing activities and future plans, while participants reviewed select case studies of regional marketing best practices and discussed

1. Monaco January 22 - 25

6. Italia June 11 - 14

11. FRANCE October 01 - 04

2. Sweden February 12 - 15

7. Poland July 02 - 05

12. SPAIN October 22 - 25

3. Mexico March 05 - 08

8. Finland July 30 - August 02

13. UNITED KINGDOM November 12 - 15

4. Argentina April 23 - 26

9. GERMANY August 20 - 23

5. PORTUGAL May 21 - 24

10. AUSTRALIA September 10 - 13

implications, as well as opportunities. Key items on the agenda included an overview of 2014 ATL/

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digital marketing campaigns, plans to reinforce DCM/3D VCM/website, digital marketing trends and examples from headquarters’ digital campaigns. In addition, results of World Cup marketing and ICC marketing plans were reviewed.

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2015 HYUNDAI BLUE MOVES Phone : (82-2) 3464-2152 Fax : (82-2) 3464-3497 Website : worldwide.hyundai.com Registration Date : December 31, 1992 Registration No : (Se) Ba-210 Publisher : Mong-Koo Chung Publishing Date : January 12, 2015 Edited & Designed by Killingmario.,Co.ltd Global P.R. Team Overseas Communication Team

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