Bismarck State College Logo Standards Updated January 2012

Logo standards The identity of Bismarck State College is affected by the creation of all visual stimuli. This includes brochures, posters, stationery, signage apparel and exhibits. Consistent application of high standards of graphic imagery is an important element in marketing Bismarck State College’s integrity and identity. Every visual piece produced by Bismarck State College serves two functions:

1. To fulfill the specific function for which the piece is designed



2. To project a positive image and identity for Bismarck State College

In order to accomplish this, the use of the Bismarck State College logo must comply with approved design standards. In order to optimize recognition of the Bismarck State College logo, it should never appear in a configuration other than the examples in this standards guide. The creation of other logos or modifying approved logos sends a conflicting and inconsistent image to the internal and external community and mustbe avoided.

Our logo The purpose of the Logo Usage Guide is to help you make the best use of our logo. We designed this logo to make a good first impression about our professionalism to our community, students, alumni, donors and campus visitors. Our logo represents a strong, innovative image while communicating a sense of fun that tells people we are a vital organization that is committed to innovation. To get the most out of our logo, it’s important to protect it from misuse or alterations that could unintentionally misrepresent us or confuse the public about our identity. Please refer to this manual for the correct usage of the Bismarck State College logo. By consistently implementing the basic usage standards shown on these pages, a uniform brand and image will be communicated to BSC’s many audiences. If you have any questions, please don’t hesitate to call our College Relations team at 224-5748.

1

Our

logo

Color (four-color process) (4 color process) C olor

10% cyan, 49% magenta, 100% yellow and 35% black

The purpose of this Logo Usage Guide is to help

you make best our four-color logo. We designed The logothe can be use usedofwith process

and black). The about this(cyan, logo to make good first impression our (cyan, Themagenta, logo canayellow be used with four-color process percentages of these colors are indicated to

professionalism to our community, students, yellow and black). The percentages of the magenta, left.

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alumni, donors andare campus visitors. Our logo these colors indicated to the left.

• Black: 100%

communicates sense100% of funyellow, and tells people we • Green: 43%a cyan, and 56% black

• Brown: 10 %Tocyan, 49%most magenta, yellow enjoy our work. get the out of100% our logo, it’s and 35% black

important to protect it from misuse or alterations that could unintentionally misrepresent us or confuse the public about our identity. Please refer to this manual for the correct usage of the Bismarck

43% cyan, 100% yellow and 56% Black

State College logo. If you have any questions, please don’t hesitate to call our Marketing Department at 1-000-000-0000. 100% Black

C olor

PMS 464 (brown)

(3 color)

Color (three color)

C olor

(1 consists color) Theapproved approvedcolor colorscheme scheme consistsofofthree threecolors. The These colors can be used on letterhead, business colors. These three colors can be used on cards, envelopes and other stationery materials. Full The Bismarck State College logoand canother beand used as a letterhead, business cards, envelopes should usually be used on website pages S TA T E C O L L E G E color forms. single color also. We recommend using one of the stationery materials.

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BISMARCK PMS 371 (green)

three • BLACK BLACK ­ colors to the left to remain consistent with • PMS PMS 371 371 (green) the color scheme of the logo. Use your best (green) • PMS 464 (brown) judgment about the color and how the logo is PMS 464 (brown)

Do not being substitute any other colors forbe the onesofthat used. any Theother logo should 100% the color Do not substitute colors for the ones that S TA T E C O L L E G E are approved. If, for any reason, these three colors you choose and not a screened arenot approved. If,use for any reason, thesepercentage. three colors are available, the logo in four-color process or in one color. are not available, use the logo in four-color process or in one color.

BLACK BISMARCK S TA T E C O L L E G E

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Color (one color) The Bismarck State College logo can be used as a single color also. Use the green or black option to the left to remain consistent with the color scheme of the logo. Brown is a third color option to be used on a limited basis. The College Relations Department will guide you regarding which is most appropriate for your purpose. The logo should be 100% of the color you choose and not a screened percentage.

144% red, 103% green, 34% blue

Color (RGB mode) For use on the Web and in Microsoft programs, the logo needs to be RGB (red, green, blue). The percentages of these colors are: • Black: 39% red, 37% green, 37% blue • Green: 91% red, 112% green, 39% blue • Brown: 144% red, 103% green, 34% blue

39% red, 37% green, 37% blue 91% red, 112% green, 39% blue

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R eversed

logo

(dark background)

Reversed logo (dark The logo background) can be “reversed” out of any color that

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has enough contrast to make the Bismarck State The logo can be reversed* out of any color that has enough contrast to make the Bismarck State College logo stand out. Use good judgment College logo stand out. Use good judgment regarding what backgrounds you place behind the regarding what backgrounds you place behind the logo. Don’t make it too busy. many logo. Don’t make it too busy. TooToo many things things going on detract from the logo. going on detract from the logo

*The logo is always white on a colored or dark background when reversed.

For BISMARCK: Avenir 65 Medium 110% Horizontal Scaling Tracking set at 20

Acceptable typefaces T ypefaces The Bismarck State College logo uses one typeface. The font used is Avenir 65 Medium. The Bismarck State College logo uses one No other typeface is approved for use in its place. typeface. The font used is Avenir 65 Medium. No other typeface is approved for use in its place.

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For STATE COLLEGE: Avenir 65 Medium 135% Horizontal Scaling Tracking set at 200

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Typefaces

Unacceptable typefaces

The Bismarck State College logo type treatment is

The Bismarck State College logo type treatment

is to notbetodistorted be distorted in way. any way. It isremain to remain not in any It is to in the

in the approved font, original shape and scale as found with the approved logo. The examples to thethe leftapproved are not acceptable. with logo. The examples to the left approved font, original shape and scale as found

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are not acceptable.

STAT E C O L L E G E

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AAcceptable cceptable logologo options -

options arrangement

The logo can be arranged in a vertical and horizontal format. Use your judgment as to which format works your particular horizontal format. Use best yourfor judgment as to which application. The logo can be be arranged in a vertical and

format works best for your particular application.

There may be occasions where the icon portion of the logo needs to be reduced to prevent the There may be occasions where the icon portion of type treatment from getting too small, especially when is reduced fit smalltoapplications. the logoitneeds to beto reduced prevent the type An example is shown to the left. Things like treatment from getting too small. Especially when clothing or pen/pencil imprints are examples where this to could be used. Contact College it is reduced fit small applications. An example Relations for guidance regarding what is most is appropriate shown to the again, use your best forleft. yourOnce purpose. judgment and keep everything to a pleasing scale.

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A cceptable logo Acceptable logo options

options size

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There will be times when you will be faced with reducing the size of the logo. Don’t shrink it beyondthe thesize point of itlogo. beingJust readable or reducing of the don’t shrink it recognizable. There will be times when you will be faced with

beyond the point of it being readable or

Be sure that the logo is reduced or enlarged proportionally.

recognizable.

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College Relations will guide you regarding which is most appropriate for your purpose.

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– NOT ACCEPTABLE

Acceptable logo options A cceptable logo icon only

options In most cases, the full logo should be used.

Using the icon portion of the logo separate from the type may be acceptable in some Using the icon portion of the logo separate from applications. It can have a life of its own, but the type is acceptable. havethat a life on its own, preferably, it is used in Ita can manner obviously ties it in with Bismarck State College. but preferably, it is used in a manner that obviously

APPROVED

Always check with College RelationsCheck before ties it in with Bismarck State College. with using the icon separately from the type.

the Marketing Department if you have any

Turning the logo on its axis, as indicated to the left, is sometimes acceptable but any distortion or manipulation is not acceptable.

APPROVED

questions.

Turning the logo on its axis is acceptable but, any distortion or manipulation is not acceptable.

6 NOT APPROVED

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Acceptable logo options Using the icon portion of the logo in a screened or lighter color as a background treatment is also acceptable. Just keep in mind that if you are using it behind the Bismarck State College logo make sure it doesn’t detract from the logo. Always work with College Relations before using the icon as a background.

Logo on garments

RCK GE MAO L L E BS TIAST E C

The Bismarck State College logo can be used on any type of garment. Whether it’s a shirt, cap or any other wearable item. On darker garments use the logo is in a lighter contrasting color. If embroidering, make sure the type is at a size that is readable and recognizable. Again, College Relations will assist with any questions you have regarding logo use.

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room underneath the logo of two letter heights

L ogo

using Departmenta Name as a measuring tool. Whenthe incorporating Department Name with the

Heating, Ventilation For Name: andDepartment Air Conditioning

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Two font sizes larger than STATE COLLEGE S TA T E 95 CBlack OLLEGE Avenir 110% Horizontal Scaling Heating, Ventilation Tracking set at 5

and Air Conditioning

For Department Name: Two font sizes larger than STATE COLLEGE Avenir 95 Black 110% Horizontal Scaling Tracking set at 5 For Department Name: Two font sizes larger than STATE COLLEGE Avenir 95 Black S TA T EHorizontal COLLE GE 110% Scaling Tracking set at 5

use with Department name The Department Name can also be used in color

logo use the font and style example shown to the

Logo use with department, group, club or organization name

left. Give the Department Name some breathing

when it with athe color version the logo. We roomusing underneath logo of twoof letter heights When incorporating a Department Name with the suggest the brown color. using the Department Name as a measuring tool. logo use the font and style example shown to the left. Give the Department Name some breathing When incorporating a department, group, club Occasions may present The Department Namethemselves can also bewhere used in color orroom organization name with the logo use the font underneath the logo of two letter heights exceptions to the uses shown here may be and style example the left. Givelogo. the We when using it with ashown color to version of the usingsome the Department Name as a measuring tool. name breathing room underneath the granted. withcolor. the Marketing Department suggest Check the brown

logo of two letter heights using the name as a

prior to implementing any variations to these measuring tool.

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The Department Name can also be used in color guidelines. Occasions may present themselves where The name also can be used in color when using when using it with a color version of the logo. We it with a color version the logo. suggest exceptions to the usesofshown hereWe may be suggest the brown color. the brown color. granted. Check with the Marketing Department

Heating, Ventilation and Air Conditioning

BSC on business and to stationery priorlogo to implementing anycards variations these

Logo use on departmental, group, club or organization granted. Check with the Marketing Department apparel these materials is performed by the Business and

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Occasions may present themselves where Aguidelines. uniform design for business cards and stationery exceptions to the uses shown here may be is approved by the Administration and ordering

Heating, Ventilation and Air Conditioning

BISMARCK S TA T E C O L L E G E Heating, Ventilation and Air Conditioning

prior to implementing any variations to these Human Resources office.(such Whenlogo creating apparel as aand jacket or t-shirt) BSC on business cards stationery

guidelines. for a specific BSC department, group, club or A uniform design for business cards and stationery organization, the logo use standards noted above

apply, but additional options are available. is approved by the Administration and ordering Please work with College Relations to develop

these materials is performed by or theorganizational Business and your departmental, group, club

BSC logo on business cards and stationery

apparel.Resources office. Human A uniform design for business cards and stationery is approved by the Administration and ordering

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these materials is performed by the Business and Human Resources office.

Heating, Ventilation and Air Conditioning

BISMARCK S TA T E C O L L E G E Heating, Ventilation and Air Conditioning

BISMARCK S TA T E C O L L E G E Heating, Ventilation and Air Conditioning 8