BILLINGS LOGAN INTERNATIONAL AIRPORT (BIL)
AIR SERVICE FORUM
Presented by Trina Froehlich, Mead & Hunt, Inc. August 24, 2016
TOPICS INDUST RY T RENDS EXIST ING SERVIC E PRIORIT IZ ING OPPORT UNIT I E S AIRL INE INCENT IVE S QUEST IONS AND DISCUSSION
INDUSTRY TRENDS
Industry Trends
AIRLINE PROFIT AND LOSS $30
Airline net income (Billions)
$20
Cumulative profit since 1990
$10 $0 ($10) ($20) ($30) ($40) ($50)
AIRLINES CONSISTENTLY PROFITABLE SINCE 2010; ~$54 BILLION COMBINED NET INCOME 2010-2015 PROFIT DRIVERS INCLUDE CONSOLIDATION, CAPACITY RESTRAINT, INCREASE IN ANCILLARY REVENUE (E.G., BAG FEES) AND REDUCED FUEL COSTS PROFITS FOSTER GROWTH (E.G., ADDITIONAL CAPACITY, FLIGHTS, ETC.)VERSUS CONTRACTION IN MARKETS LIKE BIL Source: Diio Mi, Form 41 Net Income (All Airlines, Total System)
4
Industry Trends
U.S. DOMESTIC OLIGOPOLY 82% of the market is controlled by 4 airlines
Southwest 21%
Only 18% of the market is controlled by all other carriers Spirit 14%
United 16%
Frontier 10%
JetBlue 23%
Hawaiian 8%
Other 18%
Allegiant 7%
Delta 21% American 24%
Virgin 6%
Alaska 25% All Others 6%
Sun Country 1%
PRIMARY OPPORTUNITY FOR GROWTH AT BIL IS WITH THE LARGEST AIRLINES, SPECIFICALLY AMERICAN AIRLINES, DELTA AIR LINES AND UNITED AIRLINES
Source: Diio Mi Scheduled Seats for YE June 2016
5
Industry Trends
INDUSTRY CONSOLIDATION Control approximately 82% of U.S. Domestic Market through M&As Today American US Airways
American
American
Air Cal
Reno Air
US Airways
Allegheny
America West
Piedmont
Delta TWA
Ozark
Delta
Southwest Northwest
AirTran
ATA
ValuJet
ATA
Delta
Pan Am
Northwest
Western
National
Republic
United Southwest
Southwest
Muse Air
PSA
Other Notable Defunct Airlines
Morris Air
Continental
Continental
United
United
Pan Am Pacific
People Express Frontier
Florida Airlines (1982)
Eastern Airlines (1991)
Vanguard (2002)
Skybus (2008)
Braniff Airways (1982)
Midway Airlines (1991)
Independence Air (2005)
Aloha (2008)
Air Florida (1984)
Western Pacific (1998)
Hooters Air (2006)
CONSOLIDATION HAS LED TO FEWER OPPORTUNITIES FOR BIL TO PURSUE. 6
Industry Trends
$4.50
86%
$4.00
84%
$3.50
82%
$3.00
80%
$2.50
78%
$2.00
76%
$1.50
74%
$1.00
72%
$0.50
Fuel Price Per Gallon
$0.00 2005
2006
2007
2008
2009
2010
2011
70%
Load Factor 2012
2013
Load Factor
Jet A per Gallon
LOAD FACTORS HIGH WITH LOWER FUEL PRICES
68% 2014
PRICE SPIKE IN 2008 LED TO CAPACITY REDUCTIONS CAUSING LOAD FACTORS TO BIL CAPACITY DROPPED 10% FROM 2010 TO 2011 AND LOAD FACTOR INCREASED ACCORDINGLY
2015
2016
INCREASE –
CAPACITY REMAINS CONSTRAINED WITH DOMESTIC LOAD FACTORS AT ALL-TIME HIGH OF ~85% DECLINES IN FUEL DRIVING INCREASED PROFITS AND PRESSURE TO REDUCE FARES Source: Diio Mi T-100 rolling average LFs (LF = RPMs/ASMs) Source: US Energy Information Administration for Gulf Coast Jet Fuel Spot Price Per Gallon through April 2016
7
Industry Trends
AIRFARES DECREASING IN RECENT QUARTERS $195 $185 $175 $165 $155 $145 $135 $125
Average Domestic One-Way Fare
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2009
2010
2011
2012
2013
2014
2015
2016
AIRFARES UP 24% SINCE YE 4Q 2009 DUE TO ELIMINATION OF UNPROFITABLE ROUTES AND STRICT ADHERENCE TO CAPACITY CONTROL AND INDUSTRY CONSOLIDATION 2015/2016 DROP IN AIRFARES ATTRIBUTABLE TO LOWER FUEL PRICES ›
FROM YE 4Q 2014 TO YE 4Q 2015, FARES DROPPED 3%; MEDIUM/LARGE HUB AIRPORTS DROPPED 4% WHILE
›
LARGEST FARE REDUCTIONS IN LARGER MARKETS WHERE AIRLINES MUST COMPETE WITH LOW-COST AND ULTRA-LOW COST CARRIERS
NON-HUB/SMALL-HUB AIRPORTS ACTUALLY INCREASED 1%
Source: Diio Mi
8
Industry Trends
FREQUENCY & CAPACITY CHANGES DOMESTIC DEPARTURES DOWN ~5% SINCE JULY 2011, WHILE SEATS ARE UP ~7% AS INDUSTRY SHIFTS TO LARGER
GAUGE AIRCRAFT WHICH HELPS OFFSET THE DROP IN FLIGHT DEPARTURES LCC/ULCCS ARE EXPERIENCING MOST GROWTH BUT TYPICALLY DON’T OPERATE IN SMALLER MARKETS AIRLINES GREW INTERNATIONAL SEATS FASTER THAN DOMESTIC SEATS OVER THE PAST 5 YEARS EXCLUDING EAS, BIL FLIGHTS
DECREASED 20% WHILE SEATS DECREASED 2% - AVERAGE AIRCRAFT SIZE INCREASED FROM 79 SEATS TO 96 SEATS
JUL 2016 VS JUL 2011 CARRIER FLIGHTS SEATS Domestic Schedule Comparison American Airlines (2.9%) 4.0% Delta Air Lines (8.8%) 6.6% Southwest Airlines (8.4%) 1.0% United Airlines (19.6%) (6.3%) Alaska Airlines 31.0% 38.4% JetBlue Airways 27.5% 28.5% Spirit Airlines 138.6% 167.8% Frontier Airlines (42.3%) (7.4%) Allegiant Air 82.5% 105.1% Total All Domestic (5.4%) 7.1% International Schedule Comparison Total All International 18.7% 28.0%
Source: Diio Mi Schedule (July 2016 versus July 2011); Ranked by July 2016 seats
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Industry Trends
FLEET CHANGES IN THE PAST 5 YEARS, TYPE OF AIRCRAFT (E.G. TURBOPROP, REGIONAL JET, ETC.) HAS CHANGED SIGNIFICANTLY ›
›
›
›
DEPARTURES
AIRCRAFT TYPE
JUL '16
JUL '11
CHANGE
Turboprop (< 30)
47,149
65,287
(28%)
TURBOPROP AIRCRAFT-OPERATED FLIGHTS ARE DOWN 39%
Turboprop (30-50)
19,610
43,099
(55%)
Turboprop (50+)
12,324
21,828
(44%)
REGIONAL JET-OPERATED FLIGHTS ARE DOWN 21%
Regional jet (30-50)
117,572
191,163
(38%)
Regional jet (51-70)
40,473
37,423
8%
Regional jet (71-100)
38,286
20,934
83%
-
LARGEST DECREASE IN THE 30-50 SEAT RANGE
-
LARGEST INCREASE IN THE 71-100 SEAT RANGE
Narrow-body (70-125)
79,037
100,013
(21%)
USE OF LARGER NARROW-BODY JETS ARE UP 17% MOST GROWTH IN THE NEW LARGER NARROW-BODY CATEGORY
Narrow-body (126-160)
259,311
257,914
1%
Narrow-body (> 160)
151,921
59,838
154%
All Turboprops
79,083
130,214
(39%)
AT BIL, EXCLUDING EAS, ALL SIZE REGIONAL JETS AND TURBOPROPS DECLINING WITH GROWTH IN NARROWBODY JETS
All Regional Jets
196,331
249,520
(21%)
All Narrow-body Jets
490,269
417,765
17%
Source: Diio Mi
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Industry Trends
PILOT SHORTAGE FALLOUT FROM THE FAR PART 117 CHANGES AS A RESULT OF THE COLGAN ACCIDENT IN 2009 ›
PILOT FATIGUE DETERMINED TO BE CONTRIBUTING FACTOR IN THE CRASH
›
ADJUSTED PILOT REQUIREMENTS FOR PART 121 CARRIERS AND MINIMUM CREW REST REQUIREMENTS EFFECTIVE AUG 2014
›
WILL LIKELY CONTINUE TO BE A PROBLEM FOR 3-5 YEARS INTO THE FUTURE
HAS SPED THE RETIREMENTS OF 50-SEAT REGIONAL JETS AND GROWTH IN SMALLER MAINLINE AIRCRAFT IMPACTING SOME REGIONAL AIRLINES SIGNIFICANTLY MORE THAN OTHERS
WILL CONTINUE TO IMPACT BIL ›
AIRCRAFT OPERATED BY REGIONAL AIRLINES, LIKE SKYWEST AND CAPE AIR, IMPACTED THE MOST
›
BIL SERVICE BEEN IMPACTED WITH REDUCED FREQUENCY IN SOME MONTHS 11
EXISTING SERVICE
Existing Service
EXISTING AIR SERVICE Airline
9K
AS DL
G4 UA Total
Dest. GDV GGW HVR OLF SDY PDX SEA MSP SEA SLC AZA LAS LAX DEN ORD
Aug 2016 – Weekly Flights Seats 14 126 14 126 13 117 14 126 28 252 7 532 21 1,596 21 2,908 7 532 27 2,211 2 332 2 332 2 312 28 2,666 7 350 207 12,518
AUGUST IS PEAK MONTH FOR FLIGHTS WHILE JULY WAS PEAK MONTH FOR S EATS AUGUST 2016 FLIGHTS UP 3% WITH SEATS UP 2% OVER 2015 BZN HAS ONE ADDITIONAL AIRLINE (FRONTIER AIRLINES) AND SEASONAL SERVICE BY DELTA AIR LINES AND UNITED AIRLINES NOT AVAILABLE AT BIL
Source: Diio Mi as of 8/4/16
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Existing Service
ONE-STOP CONNECTIONS TO THE WORLD
ON 29 DAILY DEPARTURES, BIL CREATES 366
CONNECTIONS
TO THE US AND BEYOND 171 UNIQUE DOMESTIC CONNECTIONS
15 UNIQUE INTERNATIONAL CONNECTIONS
Where do you want to go?
Source: Diio Mi schedule snapshot for Thursday, August 4, 2016; Note: Cnx. based on low circuity and online cnx. between 30-240 mins.
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Existing Service
BENCHMARKING BIL WITH REGIONAL AIRPORTS 7.00
Seats per capita
Seats per Capita
6.00 5.00 4.00 3.00 2.00 1.00 0.00
Average Seats per Capita = 2.84 1.99 1.28
2.05 1.55
3.86 2.78
6.34
5.81
Flights per 100 people
4.40
4.17 3.24
3.16
5.97
2.00 1.67
2.39
2.85
2.88
2.88
3.08
3.41
3.55
BIL’S SEAT PER CAPITA IS ABOVE THE REGIONAL COMPARE MARKET AVERAGE AND ABOVE ALL OTHER MARKETS EXCEPT SPOKANE, MISSOULA AND BOZEMAN (2.8 WITHOUT EAS) ANNUALIZED, BIL PRODUCED MORE FLIGHTS PER 100 PEOPLE THAN COMPARE MARKETS EXCEPT BOZEMAN (3.2 WITHOUT EAS) BIL SERVES MORE NONSTOP DESTINATIONS THAN COMPARE MARKETS EXCEPT BOISE; SIMILAR TO KALISPELL, BELLINGHAM AND PASCO WHEN EAS MARKETS ARE REMOVED Source: Diio Mi – YE 1Q 2016 T-100 flown seats (non-directional averaged, one-way); Woods & Poole Economics, Inc. 2015 MSA Population; *Note: HLN, FCA and BZN are using Micro Statistical Area Population
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Existing Service
BIL TRAFFIC/CAPACITY TRENDS Passengers
Load Factor
600,000
90
550,000
83
500,000
75
450,000
68
400,000
60
350,000
53
300,000
45
2010
2011
2012
2013 Year Ended
2014
2015
2016
Load factor %
Capacity/passengers
Capacity
CAPACITY AND PASSENGER TRENDS ARE POSITIVE WITH CONSISTENT LOAD FACTORS DECLINE FROM 2013 TO 2014 DUE TO FRONTIER’S EXIT – CAPACITY HAS REBOUNDED WITH ADDITIONAL SEATS IN NEARLY EVERY OTHER HUB MARKET (F9 CUT BZN CAPACITY BY 65% FROM YE MAR 2013 TO YE MAR 2016) Source: Diio Mi T-100 Seats/Onboards 12-month non-directional, one-way rolling average
16
Existing Service
FARE COMPARISONS U.S. Avg Fare
BIL Avg Fare
BZN Avg Fare
Average One-Way Domestic Fare
$245 $225 $205 $185 $165 $145 $125
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2010
2011
2012
2013
2014
2015
2016
Year Ended
BIL FARES TRENDING UP OVER LAST 5 YEARS BUT DOWN 2% FOR YE 1Q 2016 BIL FARES CONSISTENTLY BELOW THE AVERAGE ONE-WAY FARE AT BUT HIGHER THAN US AVERAGE
BZN Source: Diio Mi
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Existing Service
AIRPORT USE Rank
GTF MSO Other 1% 3% BZN 2% 4%
1 2 3 4 5
BIL 90%
1 2 3 4 5 1 2 3 4 5
FEW TRAVELERS USE ALTERNATE AIRPORTS
Origin Airport
YE 3Q 2014 Pax PDEW Domestic BIL 779,812 1,068 BZN 34,047 47 GTF 13,815 19 MSO 8,493 12 Other 26,581 36 Subtotal 862,748 1,182 International BIL 33,030 45 BZN 1,210 2 GTF 377 1 MSO 277 0 Other 664 1 Subtotal 35,558 49 Domestic and International BIL 812,842 1,113 BZN 35,257 48 GTF 14,192 19 MSO 8,770 12 Other 27,245 37 Total 898,306 1,231
% 90% 4% 2% 1% 3% 100% 93% 3% 1% 1% 2% 100% 90% 4% 2% 1% 3% 100%
90% RETENTION IN A MARKET THE SIZE OF BIL IS NOT TYPICAL, USUALLY MUCH LOWER
ONLY 4% OF BIL TRAVELERS DIVERT TO BZN AND 3% OF BZN TRAVELERS DIVERT TO BIL
Source: BIL True Market Estimate YE 3Q 2014 Note: PDEW = passengers daily each way
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PRIORITIZING OPPORTUNITIES
Prioritizing Opportunities
POINT-TO-POINT SERVICE BUSINESS DESTINATIONS ›
ONLY MAJOR METRO AREAS HAVE SUFFICIENT PASSENGERS TO SUPPORT POINT-TO-POINT SERVICE TO BUSINESS MARKETS
›
MANY COMMUNITIES WANT SERVICE TO MAJOR BUSINESS CENTERS BUT CAN’T SUPPORT IT – NEED
CONNECTIONS
LEISURE DESTINATIONS ›
ALLEGIANT PROVIDES AZA/LAS/LAX (SEASONAL)
›
ULTRA-LOW COST CARRIERS CAN GENERATE SIGNIFICANT NEW DEMAND
›
FREQUENTLY LESS THAN DAILY SERVICE
›
PROXIMITY TO OTHER AIRPORTS WITH SIMILAR SERVICE
›
LIMITED USE FOR THE BUSINESS COMMUNITY
20
Prioritizing Opportunities
DETERMINING HUB SERVICE PASSENGER POTENTIAL ›
LOCAL MARKET SIZE
›
HOW MANY PASSENGERS CAN FLOW OVER THE HUB
TYPE OF AIRCRAFT SERVING THE HUB ›
DOES THE AIRCRAFT FIT YOUR MARKET SIZE
›
AIRCRAFT RANGE (EX. BIL-DFW 1,080 MILES)
AIRLINE HUB GROWTH/SHRINKAGE AIRLINE STRATEGY ›
WILL NEW SERVICE OVERFLY AN EXISTING HUB ON THE SAME AIRLINE
›
WILL THEY PULL TRAFFIC OFF EXISTING SERVICE
21
Prioritizing Opportunities
POTENTIAL NONSTOP MARKETS SEA
PDX
MSP
BOS DTW
MKE SFO
RNO
ORD
SLC
SJC
DAY
MDW MCI
EWR JFK PIT
CMH
DEN COS
CLE
LAS LAX
AZA
MEM
PHX
BNA
LGA
IAD
CVG
STL
BWI
PHL
CLT
RDU
ATL DFW DAL IAH
HOU
Current hub MCO SFB FLL MIA
Former hub Point-to-point market
BIL MARKET SIZE/DEMAND, DISTANCE TO THE HUB AND AIRLINE STRATEGY ARE ALL FACTORS IN DETERMINING TOP OPPORTUNITIES DFW OFFERS EXCELLENT NEW EASTBOUND AND INTERNATIONAL CONNECTING OPPORTUNITIES FOR BIL TRAVELERS 22
Prioritizing Opportunities
TOP TRUE MARKETS Rank 1 2 3 4 5 6 7 8 9 10 11
12 13 14 15 16 17 18 19 20
Airport Denver, CO Seattle, WA Las Vegas, NV Phoenix, AZ (AZA) Portland, OR Los Angeles, CA Minneapolis, MN Phoenix, AZ (PHX) Salt Lake City, UT Sidney, MT San Francisco, CA
Reported Pax 56,915 53,407 55,752 35,596 32,183 26,305 23,606 18,420 16,503 18,013 14,901
Retention % 87% 89% 95% 100% 95% 94% 93% 96% 87% 100% 88%
Houston, TX (IAH) Atlanta, GA Orlando, FL (MCO) Chicago, IL (ORD) Anchorage, AK New York, NY (LGA) Orange County, CA Washington, DC (DCA) Total
13,929 12,236 11,646 11,454 9,825 9,067 10,829 6,303 812,842
88% 92% 93% 94% 85% 79% 99% 60% 90%
Dallas, TX (DFW)
13,160
79%
NOTE: DIVERSION = TRAVELERS USING AN ALTERNATE AIRPORT OTHER THAN BIL
True Market 65,622 59,718 56,893 35,596 33,974 27,518 25,254 19,202 18,873 18,013 16,889
Diversion 8,707 6,311 1,141 0 1,791 1,214 1,648 781 2,370 0 1,989
15,865 13,288 12,558 12,191 11,506 11,458 10,929 10,528 898,306
1,936 1,053 911 736 1,682 2,391 100 4,224 85,464
16,604
EXCEPT FOR PHX AND SFO, DFW IS THE LARGEST MARKET WITHOUT NONSTOP SERVICE DFW OFFERS BETTER DIRECTIONAL CONNECTING OPPORTUNITIES THAN EITHER PHX OR SFO ›
DFW = 6,511 FLIGHTS AND 790,950 SEATS WEEKLY
›
PHX = 3,673 FLIGHTS AND 498,631 SEATS WEEKLY
›
SFO = 4,409 FLIGHTS AND 691,353 SEATS WEEKLY
3,444
Source: BIL True Market Estimate YE 3Q 2014
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AIRLINE INCENTIVES
Airline Incentives
INCENTIVES OVERVIEW MOST NEW SERVICE WILL REQUIRE INCENTIVES ›
COUNTER BARRIERS TO ENTRY
›
COMPETITION HAS INCREASED DUE TO FEWER AIRLINES AND HUBS
›
THE HIGHER THE PERCEIVED RISK THE HIGHER THE INCENTIVE PACKAGE, LIKELY INCLUDING A MINIMUM REVENUE GUARANTEE
INCENTIVES TYPICALLY INCLUDE MARKETING, FEE WAIVERS AND A REVENUE GUARANTEES ›
MARKETING AND FEE WAIVERS EXPECTED
›
REVENUE GUARANTEES STANDARD FOR SMALL-HUB AND NON-HUB MARKETS, LIKE BIL
Revenue guarantee = # 1 priority for most airlines
MUST BE ABLE TO DELIVER ON THE OFFER TO THE AIRLINE
25
Airline Incentives
TYPICAL ISSUES AND BARRIERS-TO-ENTRY FINANCIAL RISK - HIGHER OPERATING COSTS COMPETITION FROM LARGER/OTHER AIRPORTS – LOW-FARE SERVICE FREQUENT FLYER PROGRAMS EXISTING TRAVEL HABITS NAME AND/OR SERVICE AWARENESS
Promote longterm success Reduce market maturation period Influence airline decision
6-12 MONTH MARKET MATURATION PERIOD
26
Airline Incentives
DIFFERENT INCENTIVES/ DIFFERENT PURPOSES REVENUE GUARANTEE
FINANCIAL RISK
FEE ABATEMENT FACILITY UPGRADES GROUND SUPPORT EQUIPMENT MARKETING SUPPORT
SERVICE AWARENESS
AIRLINE TRAVEL BANK® (ATB)
EXISTING TRAVEL HABITS FREQUENT FLYER BASE
BIL INCENTIVE PROGRAM OFFERS A REVENUE GUARANTEE, FEE ABATEMENT AND MARKETING SUPPORT. 27
Airline Incentives
EXAMPLES OF INCENTIVE PROGRAMS Community Airline and destination
Roswell, NM AA – PHX
Redmond, OR AA-PHX
Bozeman, MT AA-DFW
# of trips (equipment)
1
1
1
Start date
March 2016
May 2016
May 2016
Revenue Guarantee
$1,200,000
$600,000
$1,300,000
Airline Travel Bank
-
-
-
Marketing funds
$250,000
$75,000
$305,000
Fee waivers
$30,585
$95,000
-
Total
$1,480,585
$770,000
$1,605,000
THROUGH THE SCASDP GRANT AND COMMUNITY PARTNERS, BIL HAS A VERY COMPETITIVE INCENTIVE PROGRAM (NEARLY $1.5 MILLION) TO OFFER AMERICAN AIRLINES FOR DFW SERVICE. SERVICE NOT GUARANTEED DUE TO SIGNIFICANT COMPETITION FROM OTHERCOMMUNITIES. Source: SCASDP Applications
28
Airline Incentives
COMMUNITY PARTNERSHIP AIR SERVICE DEVELOPMENT NEEDS COMMUNITY PARTNERS TO SUCCEED ›
AIRLINES MORE RECEPTIVE TO BUSINESS COMMUNITY
›
BUSINESS APPROACH TO AIR SERVICE DEVELOPMENT
›
COLLABORATION FOR MUTUAL ECONOMIC BENEFIT
›
COMMUNITY BENEFITS FROM IMPROVED GLOBAL ACCESS
›
POOL RESOURCES AND BUYING POWER
29