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Big Data Insights Platform For Rapid Data Discovery

Fastest Time to Insight Where business intelligence provide answers to known questions using structured data, big data discovery reveals unknown patterns, relationships and insights in any data. Leveraging the power of Hadoop, Datameer makes it easy for anyone to quickly discover insights in any data, right away.

Simple, Powerful, Visual Datameer offers the only end-to-end big data analytics application that allows users to get instant visual insights at every step of analysis, drastically reducing the time it takes to get to insight. Datameer’s end-toend big data analytics application includes: • Data Integration: No ETL, with 60+ data connectors, wizard-led integration of any data type, size, and source “Datameer increased the speed at which we are able to go from raw data to intelligence.” Brandon Bunker, Senior Director of Customer Analytics and Intelligence, Vivint

• Data Analytics: Over 270 pre-built analytic functions from joins to complex analytics. Clustering, decision trees, recommendations and column dependencies are available with Smart Analytics™ • Data Visualization: Drag-and-drop design, annotate and share custom data visualizations on any browser or device

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End-to-end and Extend The full spectrum of data discovery tools under one self-service roof: Integration, preparation and profiling, analytics, machine learning, visualization, data export… and integrating with other tools in your arsenal is no problem.

Data Integration — No ETL Eliminating the bottleneck and high cost of traditional ETL, Datameer helps users get to analysis quickly with wizard-led integration of any data. Datameer frees your structured and unstructured data from static schemas making it easy to access, integrate and enrich.

T E C H N I C A L S P E C I F I C AT I O N S

Server Hardware: x86-based commodity hardware Server Operating Systems: Linux and Solaris Plug-In APIs: Custom data connectors, user-defined analytic functions, remote authentication systems

Visual Data Profiling with ‘Flipside’ With a visual profile of your data available at every step of analysis, anyone can instantly identify data uniqueness, consistency, accuracy, completeness, and duplicates and eliminate invalid data as needed.

Hadoop Support: All compatible Apache Hadoop Distributions including Cloudera, Hortonworks, IBM BigInsights, Microsoft HD Insights, MapR and Pivotal, Map Reduce 1 and YARN architectures Supported Browsers: Internet Explorer 9+, Firefox 3.5+, S  afari 4.0+, Chrome

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Data Analytics — Simple as a Spreadsheet 270+ pre-built, point-and-click functions, from simple joins and filters to advanced sentiment analysis and predictive analytics (via PMML) on any data. And with optional Smart Analytics™, clustering, decision trees, column dependencies and recommendations are available. You can also write your own functions in Java, R, Python and more.

Data Visualization Reveal unknown patterns, relationships and insights by building information-rich dashboards or engaging Business Infographics™. The Infographic Designer gives users a blank canvas to drag-and-drop pre-built charts and graphs, text, shapes, and images to design custom visualizations that can be consumed in any browser, on any device.

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Jump-start Big Data Analytics with App Market Datameer’s analytic applications provide users with instant results without the need to start from scratch using one of many applications available within the App Market. It can be easily extended, customized or combined with other applications to fit users own analytic needs.

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Smart Analytics™ With Smart Analytics™, Datameer adds major new capabilities to find the signal in all the noise of your data. Using data mining technology, Smart Analytics™ adds analytic algorithms that automatically identifies patterns, relationships and correlations within any data. Smart Analytics™ include four main functionality areas: clustering,

decision tree, column dependencies and recommendations.

Critical in helping users better understand their data, Smart Analytics™ is a key tool in enabling users to better perform customer segmentation and explain behavior as well as guide further analysis based on patterns Datameer automatically detects in the data. Rather than relying on scarce data scientists, business users can use the simple, point and click functions of Datameer’s Smart Analytics™ combined with the linear scalability and data flexibility of Hadoop to analyze datasets of any type and size.

Clustering Using clustering (K-means algorithm) through a simple point and click dialog, users can automatically find groups within data based on specific data dimensions. With clustering, it is then simple to identify and address groups by customer type, text documents, products, patient records, clickpath, behavior, purchasing patterns, etc.

Decision Tree Datameer’s decision trees automatically helps users understand what combination of data attributes result in a desired outcome. Decision trees illustrate the strengths of relationships and dependencies within data and is often used to determine what common attributes influence outcomes such as disease risk, fraud risk, purchases and online signups. The structure of the decision tree reflects the structure that is possibly hidden in your data.

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Column Dependencies With a single click, column dependencies visually display the strength of relationship between attributes within any dataset. This helps users better understand the characteristics of their data and is often used to help target further analytics. Column dependencies can highlight relationships between job title and purchase amount, age and disease type, location and product selection, transaction type and frequency, and account age and product type, for example.

Recommendation Datameer’s recommendation engine automatically predicts a person’s interest based on historical data from many users. Useful in increasing client engagement, recommending more relevant choices and increasing customer satisfaction, recommendations can for example, predict interest in music, products, applications, movies, documents and services.

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Smart Execution™ Smart Execution™ is a patent pending technology that intelligently and dynamically selects and combines computation frameworks for Datameer workloads. Specifically, it improves performance and cluster utilization at each step of the analytic process, depending on the dataset characteristics and available system resources.

Addressing the Challenges of Analytics Technology Proliferation The Hadoop ecosystem is growing rapidly as new technologies are added to address specific needs. As the Hadoop-related technologies grow, it is becoming increasingly difficult to know which framework is best for a specific analytic task. The market has addressed these challenges with a variety of vendor solutions that typically only use one framework, and are best applied to either small or large datasets. Ideally, users need an execution engine that intelligently and dynamically selects and combines computation frameworks for optimal performance.

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Smart Execution™ is a premium module available with the latest version of Datameer software. It ships with multiple computation frameworks, all 100% native on Hadoop. Smart Execution™ automatically selects one for execution, which delivers the best performance, based on data characteristics, the type of the analytical task and available system resources. It even adjusts to the mixed workloads of complex analytics tasks, combining multiple execution frameworks at runtime, and dynamically adjusting the parallelism of each task.

Analyze Your Data — Smarter and Faster Datameer profiles datasets as they are imported into Hadoop, and Smart Execution™ uses this information, or metadata, to determine which computation framework to use for the next analytical task. All this happens in a completely transparent way for users. Most importantly, no extra hardware (such as a duplicate cluster or specialized server) or software is required to use it. Smart Execution™ will execute: • Large data analyses in a distributed cluster using Tez-based optimized MapReduce • Small data analyses in a single, in-memory YARN process

Manage Your Analytics Platform — Streamlined and Optimized Smart Execution™ results in significant performance improvements, especially in environments with heterogeneous workloads. In addition, it dramatically improves concurrent job performance, especially for analyses that include both big and small data. This means Datameer can be used to support an expanded set of use cases, such as automated decision making, systems monitoring and alerting, and where predictable and consistent low latency is a requirement.

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About Datameer Datameer is the only proven big data insights platform that quickly transforms businesses into agile, insights-driven organizations. Datameer provides an intuitive platform for fluid data discovery that reveals insights in hours instead of months. More than 200 companies including Citibank, Telefonica, Workday, and VISA use Datameer to integrate, prepare, analyze, and visualize all their data, driving significant competitive advantage and unprecedented ROI. Founded by Hadoop veterans in 2009, Datameer scales from a laptop to thousands of nodes and is available for all major Hadoop distributions including Cloudera, Hortonworks, MapR, IBM, Pivotal, Amazon EMR, Azure HDInsight and Apache. 

To learn more, please visit www.datameer.com

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