Better Homes and Gardens 2 0 1 4

BEST NEW

2014 BEST NEW PRODUCT AWARDS

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

Register today at BestNewProductAwards.biz

2013 WINNERS

The LARGEST and most CREDIBLE consumer packaged goods awards program—voted by consumers. WHAT IS THE BETTER HOMES AND GARDENS BEST NEW PRODUCT AWARDS PROGRAM? A Consumer-Voted CPG Award Backed by BHG

• • • •

The Better Homes and Gardens Best New Product Awards (BNPA) program is 100% consumer-voted, focusing on the best and most appealing new Beauty, Food and Beverage, Health and Personal Care and Household products launched between January 1, 2012 and June 30, 2013. Market research firm BrandSpark International conducts a nationwide survey. Winners are determined based on product appeal and consumer repurchase intent. Last year: - Over 77,500 consumers voted in the online survey - Over 137 leading brands and 209 products participated in 62 categories. - The program generated 240 million media impressions.

Actionable Research

• •

In addition to determining the winning products, survey participants answer questions about specific products and market trends. The results are packaged as two separate research reports: 1) The BrandSpark/Better Homes and Gardens American Shopper Study includes: - Drivers of Purchase - Future Levels of Spending - Media Effectiveness for New Products - Retail Insights - Global Shopper Trends 2) Category & Product Research Report with insights relevant to your specific product.

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WHY PARTICIPATE?

BEST NEW

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

1) CONNECT WITH YOUR CONSUMER Savvy winners leveraged the BHG Best New Product Awards logo across multiple media platforms to influence consumers.

Print

*More dishwasher brands recommend FINISH® products worldwide than any other brand. **See the difference on filming vs. the leading pack and leading gel or it’s FREE. Offer valid for purchases of Finish® Quantum®, 25 ct. or lower, between 2/1/2013 and 7/31/2013. Void where prohibited. See www.finishdishwashing.com for details.

©Johnson & Johnson Consumer Companies, Inc. 2012

Only the best from Mother Nature. And you, Mom.

© 2013 RB

The ingredients in JOHNSON’S® NATURAL® products come from five key sources: coconut, cottonseed, palm, soybean and sugarcane. And unlike other natural products, JOHNSON’S ® NATURAL® is proven by years of research (nobody does more!) to be the gentlest for my baby skin. Plus, there are no parabens, dyes, animal by-products, lanolin, paraffin, silicones, phthalates or irritating essential oils.

VOTED BEST NEW DISHWASHER DETERGENT† †

Based on the 2013 BrandSpark /Better Homes and Gardens American Shopper Study of 77,500 voters nationwide. For more information visit www.BestNewProductAwards.com

Mom, you’re a natural.

Ocean Spray

Finish

Johnson & Johnson ADVERTISEMENT

The

PEOPLEhave

Last Modiied

SPOKEN

ADVERTISEMENT

CHECK OUT A FEW OF THEIR FAVORITE

award winners AND FIND OUT WHAT ALL THE BUZZ IS ABOUT!

Voted by CONSUMERS, Recommended by CONSUMERS.

Trafic

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BEST NEW

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

Visit pgeveryday.com for more information on these winning products and valuable coupons!

In fact, over 77,500 consumers told us what they liked best about hundreds of new products on the market. Through an independent research survey conducted by BrandSpark International and Better Homes and Gardens, these discerning shoppers determined the winners of the 2013 Better Homes and Gardens Best New Product Awards.*

MR. CLEAN MAGIC ERASER SELECT-A-SIZE Best New Household Cleaner

TIDE TO GO STAIN ERASER Best New Fabric Care

TIDE PODS Best New Single Dose Laundry Detergent

GREAT IDEA!

OLAY REGENERIST MICRO-SCULPTING SERUM (FRAGRANCE FREE) Best New Anti-Aging Serum (Under $25)

HERBAL ESSENCES HONEY, I’M STRONG CONDITIONER Best New Conditioner

OLAY SIMPLY INVIGORATE BODY WASH Best New Body Wash

GILLETTE VENUS & OLAY RAZOR Best New Women’s Razor/ Hair Removal

EASY

WORKS GREAT!

HARD

7 in10 Mr. Clean Magic Eraser Select-a-Size purchasers say they will be purchasing the product again.

72%

of Tide to Go Stain Eraser purchasers would be extremely likely to recommend the product to a friend.

70%

of Tide Pods users believe the product is very innovative.

7 in10

users of Olay Regenerist Micro-Sculpting Serum were completely satisfied with the product’s performance.

8 in10

purchasers of Herbal Essences Honey, I’m Strong Conditioner found the product an easy way to strengthen their hair.

70%

of purchasers were completely satisfied with Olay Simply Invigorate Body Wash in Pomegranate.

8 in10

women who tried Gillette Venus & Olay Razors were completely satisfied with the ease of shaving with the product.

*Source: 2013 BrandSpark/Better Homes and Gardens American Shopper Study of 77,500 consumers nationwide. For more information visit: www.BestNewProductAwards.com

Broadcast/Video

Clairol Perfect 10 Commercial

Olay Integrated Segment on BETTER TV

P&G spread incorporating BrandSpark/BHG American Shopper Study research

In-Store/On-Pack

Pantene Displays at Walmart

Boar’s Head Counter Cards at Deli Counters

Classico Pizza Sauce Packaging

Olay Regenerist Packaging

Social Media

Cascade’s Facebook Page

Curel’s Facebook Page

Herbal Essences “Honey I’m Strong” Facebook Page

Olay’s Facebook Page

Online

Kraft Digital Ads

Centrum/Walmart eBlast

SCJohnson.com

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WHY PARTICIPATE?

(CONTINUED)

BEST NEW

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

2) TREMENDOUS EXPOSURE BACKED BY ONE OF AMERICA’S MOST TRUSTED BRANDS Through in-magazine editorial, advertorials, television, digital, mobile and social media outlets, Better Homes and Gardens and the Best New Product Awards PR team generated 240 million media impressions for the 2013 winners and the program.

April Editorial, including our interactive Tablet Edition 37 million impressions

Advertisement

Better Homes and Gardens 2 0 1 3

BEST NEW

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Voted by Consumers ~ Research by BrandSpark ~

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BEST NEW

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

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2 0 1 3

2013 BEST NEW PRODUCT AWARDS

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BEST NEW

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

Over 77,500 discerning consumers participated in an independent research study conducted by BrandSpark International and Better Homes and Gardens.* These consumers

selected the 62 most appealing and innovative BEAUTY, FOOD & BEVERAGE, HEALTH & PERSONAL CARE and HOUSEHOLD PRODUCTS of 2013. Check out a few of the winners below and what consumers are saying about them!

& ƒ)*(+ B7&#.C & 0o r r i e s 8 ’"!"+ bhg.com/

FROZEN/REFRIGERATED POTATO

DISHWASHER DETERGENT

Alexia Sweet Potato Puffs “Easy to fix, very tasty, can go with just about anything—I’ll eat them ANY time of the day.” - Meredith K.

Finish® Quantum® with Baking Soda Dishwasher Detergent “IT WORKS, IT WORKS, IT WORKS! My dishes come out of the dishwasher looking beautiful, especially the glasses. Everything it says it will do, it does!” - Linda O.

alexiafoods.com

finishdishwashing.com

TOPICAL PAIN RELIEF

BUTTER/SPREAD

BestNewProductAwards +& .#+.(
"#..

2013 BEST NEW PRODUCT AWARD WINNERS

BENGAY® Zero Degrees™ “It works! Easy to use without getting stuff all over your hands, easy to store.” - Deb K.

HEALTH & PERSONAL CARE

BEAUTY

• BENGAY ZERO DEGREES Menthol

• Gillette Fusion ProGlide Styler • Gillette Venus & Olay Razor

• bareMinerals READY SPF 20

• Listerine UltraClean Mouthwash • Olay Simply Invigorate Body Wash in

• Caudalie Vinexpert Firming Serum • COVERGIRL + Olay Pressed Powder

Pain Relieving Gel • Centrum Flavor Burst • Dove Clear Tone Skin Renew

Deodorant • Dove Clinical Protection Clear

Tone Skin Renew Anti-Perspirant/ Deodorant

Pomegranate • Poise Body Cooling Towelettes • Sensodyne ProNamel Fresh Wave

Use as directed.

Cellular Shampoo • Maybelline Dream Nude Airfoam • Maybelline Eye Studio Color Tattoo

24HR Cream Gel Shadow

• COVERGIRL + Olay Tone Rehab 2-in-1

Foundation Impact Eye Liner

• Maybelline Volum’ Express MEGA PLUSH • Neutrogena Ultra Gentle Daily Cleanser • Olay Regenerist Advanced Anti-Aging

• Crest 3D White Glamorous White

FOOD & BEVERAGE • Alexia Sweet Potato Puffs

Toothpaste • Land O’Lakes Butter with Olive Oil

• Amy’s Light & Lean Italian Vegetable

Pizza • Amy’s Light & Lean Spaghetti

Italiano Bowl • Classico Traditional Pizza Sauce • Coconut Delight OREO Fudge • • • • • • • •

Cremes Crystal Light Mocktails Dole Frozen Fruit Single-serve Cups Duncan Hines Decadent Red Velvet Cupcake Mix El Monterey Mini Chimis Emerald Breakfast on the go! Hidden Valley for Everything Topping & Dip International Delight Iced Coffee John Soules Foods Angus Beef Steak 16oz

• • • • • • • • •

& Sea Salt Lipton Pure Leaf Iced Tea M&M’s Brand Snack Mix Magnum Mini Almond Ice Cream Bars Nestlé Crunch Girl Scout Candy Bars Post Honey Bunches of Oats Fruit Blends in Peach Raspberry Sargento Ultra Thin Sliced Swiss Cheese SunChips 6 Grain Medley Parmesan & Herb Multigrain Snacks Taste Nirvana’s All Natural Real Coconut Water Yoplait Greek Smoothie - Mixed Berry

•

• Garnier BB Cream Miracle Skin • • • •

Perfector Herbal Essences Honey, I’m Strong Rinse Off Treatment Herbal Essences Honey, I’m Strong Strengthening Conditioner L’Oréal Paris Colour Caresse by Colour Riche Luminous Lipcolour L’Oréal Paris Superior Preference

• • • •

Intensive Repair Treatment Olay Regenerist Micro-Sculpting Cream (Fragrance Free) Olay Regenerist Micro-Sculpting Serum (Fragrance Free) Pantene Pro-V Daily Moisture Renewal Shampoo philosophy full of promise dual-action restoring cream for volume and lift St. Ives Naturally Indulgent Coconut Milk & Orchid Extract Body Lotion

HOUSEHOLD • Air Wick Color Changing Candle • Dawn Power Clean

• Tide to Go Stain Eraser • Ziploc Perfect Portions Bags

DIETARY SUPPLEMENT

Centrum® Flavor Burst® “Vitamins in a sweet tasting chew.” - Jenni F.

NO PURCHASE NECESSARY TO ENTER OR WIN. Subject to Official Rules and entry at www.bhg.com/bestnewproductawards. The 2013 Best New Product Awards Sweepstakes begins at 12:00 a.m. E.T. on 1/24/13 and ends at 11:59 p.m. E.T. on 6/30/13. Open to legal residents of the 50 United States, and the District of Columbia, 21 years or older. Limit one (1) entry per person and per email address. Message and data rates may apply for wireless entry. Void where prohibited. Sponsor: Meredith Corporation. To view Administrator’s Terms of Service and Privacy Policy, visit http://snipp.us/!ET.

May Shopping List & Sweepstakes Advertorial Page featuring a QR Code and SMS Mobile Promotion

ANTI-AGING MOISTURIZER (OVER $25)

philosophy: full of promise “ Volume and lift...a girl can never have too much lift.” - Margo P.

centrum.com

philosophy.com

SAUCE

COCONUT BEVERAGE

Classico® Traditional Pizza Sauce “It is nice and thick, not too sweet and has a super fresh flavor on my homemade pizza—plus it’s quicker than making a homemade sauce.”

Taste Nirvana’s Real Coconut Water “It tasted fresh.” - Krysta M.

- Heather K.

• Finish Quantum with Baking Soda • Mr. Clean Magic Eraser Select-a-Size • Tide Pods

37 million impressions

landolakes.com

• L’Oréal Professionnel Absolut Repair

Foundation

• COVERGIRL Queen Collection Vivid

bengay.com

LAND O LAKES® Butter with Olive Oil & Sea Salt “A trusted brand, pure butter with olive oil and sea salt. I can taste the difference.” - Gail H.

classico.com/pizza

tastenirvana.com

Visit BestNewProductAwards.com to download your shopping list of all the winners and to enter our $1,000 shopping spree sweepstakes. *Based on a national study conducted by BrandSpark International among 77,500+ consumers. Winners are chosen using consumer appeal and repurchase intent measures proprietary to BrandSpark International. Winners are based on the highest numerical scores, and not necessarily on statistical significance.

June Advertorial 37 million impressions

BHG Facebook Posts:

BHG.com/BestNewProductAwards featuring a downloadable shopping list, consumer sweepstakes and winners’ slideshow

Currently BHG has over 910,000+ fans. BHG BNPA Board on Pinterest: Currently BHG has 362,000+ followers.

Two National Satellite Media Tours hosted by Ellen Miller and Amy Panos, BHG editors 25 local stations across America, 5 national syndicated shows, plus over 500 radio broadcasts

National & Local Broadcast Segments: Seen here, Ellen Miller, BHG Fashion and Beauty Director on the Today Show and New York Live

USA Today snapshots citing the BrandSpark/ BHG American Shopper Study Over 5.9 million print and digital impressions

The Best New Product Awards offers a valuable endorsement, because it’s credible — it’s voted on and recognized by consumers. The editorial and advertorial support of Better Homes and Gardens provided us with broad band exposure and the research was actionable and insightful. JOHNNA VOGELBACHER, SENIOR ASSOCIATE, EXPONENTPR, ON BEHALF OF LAND O’LAKES

WHY PARTICIPATE?

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(CONTINUED)

BEST NEW

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

3) The BNPA Logo Drives ROI

Ad Age/MRI Starch Recognized Olay’s BNPA ad as One of the Top 10 in Ad Engagement

The BNPA Logo Drives Purchase Influence of CPG products (in Grocery and Drug Stores) Influence of Logo: (Percentages indicating top 3 box influence on 10-point scale)

47%

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BEST NEW

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

Logo B Logo C

TOP 10 ENGAGEMENT

44% 33%

Logo D

29%

Logo E

29%

Recognized by AdAge/MRI Starch Communications, 2009

Source: 2012 BrandSpark American Shopper Study, purchase influence among Survey Sampling International panelists weighted to the MRI Principal Grocery Shopper profile. Notes: These results are among SSI sample only.

MRI considered 5,307 one-page and two-page ads, and selected the leading ads in 10 major product categories

Retail Study Indicates an 18% Sales Lift with a Promotion Highlighting the BNPA Winners at Retail

BNPA Winners’ Sales

Health & Beauty Category Sales

Source: Based on actual sales across all stores. Drug retailer category sales and BNPA Winners’ sales with in-store promotion. Percentages shown are monthly sales relative to January 2010 sales.

The rigor of the Best New Product Awards research, coupled with the Better Homes and Gardens endorsement, is resonating with women across the country. – JAY SETHI, BRAND MANAGER, COVERGIRL

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2014 BEST NEW PRODUCT AWARDS

BEST NEW

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

TIMING

• August 16, 2013: Registration closes. • October & November 2013: Survey is in field. • Early December 2013: Winners are notified. • January 2014: Consumer and Trade publicity efforts begin. • February 14, 2014: Commitment due to participate in the Satellite Media Tour. • March 3, 2014: Commitment due to participate in the June Advertorial. REGISTER TODAY! : New and innovative CPG products within the Beauty, Food and Beverage, • Eligibility Health and Personal Care, and Household categories launched between January 1, 2012 and June 30, 2013. is only $1,000 per product ($800 if brand commits by June 30) and there are no • Registration other obligatory fees. • Enter online at BestNewProductAwards.biz/usa/register.html

CONTACTS Elena Beveridge Best New Product Awards, Program Manager 647.727.4265 [email protected] www.BestNewProductAwards.biz

Kristen Stucchio Suarez Better Homes and Gardens Integrated Marketing Director 212.455.1233 [email protected]