Beiersdorf Skin Care For You

Beiersdorf – Skin Care For You Stefan F. Heidenreich, CEO London, September 19/20, 2012 Disclaimer Some of the statements made in this presentation ...
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Beiersdorf – Skin Care For You Stefan F. Heidenreich, CEO London, September 19/20, 2012

Disclaimer Some of the statements made in this presentation contain forwardlooking information that involve a number of risks and uncertainties. Such statements are based on a number of assumptions, estimates, projections or plans that are inherently subject to significant risks, as well as uncertainties and contingencies that are subject to change. Actual results can differ materially from those anticipated in the Company´s forward-looking statements as a result of a variety of factors, including those set forth from time to time in the Company´s press releases and reports and those set forth from time to time in the Company´s analyst calls and discussions. We do not assume any obligation to update the forward-looking statements contained in this presentation. This presentation does not constitute an offer to sell or a solicitation or offer to buy any securities of the Company, and no part of this presentation shall form the basis of or may be relied upon in connection with any contract or commitment. This presentation is being presented solely for your information and is subject to change without notice.

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September 19/20, 2012 | 2

Beiersdorf at a Glance  Founded in 1882.  Group sales FY 2011: €5,633 million H1 2012: €3,062 million  17,017 employees.  Beiersdorf is listed in the DAX.  NIVEA is the biggest skin care brand worldwide.  Eucerin is a leading dermo-cosmetic brand.  La Prairie is a brand icon in the selective anti-aging skin care market.

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Global Iconic Brands in our Distribution Channels

Pharmacy

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Mass

Selective

Undisputed Market Leader in European Skin Care Category Country Europe West Austria Belgium France Germany Greece Ireland Italy Netherlands Portugal Spain Switzerland Turkey United Kingdom Europe North Denmark Norway Sweden Europe East Bulgaria Croatia Czech Rep. Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovak Rep. Slovenia Ukraine

Body & Hand

Face

Lip*

Sun

Men´s

Deo

Shower

Bath

Baby

Hair Care

1 1 1 1 1 1 1 1 1 1 1 2 1

1 1 1 1 2 2 1 1 1 3 1 1 4

1 1 1 1 1

1 1 2 1 2

1 2 2 1 1

1 1 3 1 2

1 1

1

3 3

2

3

5 10 7

1 1

1

2

1

2 1 1 5 1 1 3

6

2

1 1 1 1 1 3 2

1 2 3

1

1 1 1 2 1

1 2 1

2 4 1

1 2 2

2 2 2

1

2 1

1 1 1 1 1 1 1 1 1 2 1 1 1 2

3 1 1 3 2 3 1 4 1 6 1 2 1 4

1 1 1 2 2 2 1 1 2 1 1 1 1 2

1 1 1 1 1 1 1 1 1 2 1 1 1 2

1

1

1

5

5 4

2 4

5

4 6 4

3

2

8

1 1 1

5

4

4

10

4

1 1 2 1 1 2 1

1

5 10

4 2 7

8

4

Source: AC Nielsen / IRI, Status as of December 31, 2011

We will further build our market leadership in skin and personal care. September 19/20, 2012 | 5

3 2 9 4

2

* Depending on market, NIVEA Lip Care or Labello. Labello had 16 #1 positions in 2010 and 2011. ** Source: Euromonitor International Limited; per umbrella brand name classification; in retail value terms 2010.

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Hair Styling

Beiersdorf‘s Top Priorities 

Strengthening our Brands



Increasing our Innovation Powers



Extending our Presence in Emerging Markets

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Strengthening Our Brands  Our blue NIVEA tin is a worldwide design icon.  The new product logo combines continuity and innovation.  Holistic approach – the new logo is being used in product design, at the point of sale and in advertising.

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New Packaging Design

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Increasing Our Innovation Powers 

More real innovations.



Higher priority for breakthrough ideas and entrepreneurial freedom.



Faster implementation of research initiatives.

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Extending Our Presence in Emerging Markets 

Focus on Brazil, Russia and China.



More autonomy and responsibility for regional organizations.



More product diversity with regards to local consumer preferences.

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Eucerin – Medical Skin Care 

Eucerin’s medically relevant products are extremely well trusted by consumers, pharmacists, and dermatologists



Eucerin meets a very wide range of skin needs and is sold exclusively in pharmacies

Eucerin is a leading dermo-cosmetic skin care brand. Global Consumer & Retail Conference

September 19/20, 2012 | 11

La Prairie – Exclusive Skin Care



La Prairie is leading in cellular therapy against skin aging.



Laboratoires La Prairie (Zurich) have belonged to Beiersdorf since 1991 and covers the luxury segment



Nearly all care products are based on the patented Exclusive Cellular Complex, which provides effective protection against skin aging and harmful environmental influences

La Prairie is leading in the selective anti-aging skin care market. Global Consumer & Retail Conference

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tesa – Wide Range of Consumer and Industry Solutions

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One of the world’s leading manufacturers of self-adhesive products.



tesa has a diversified industry product portfolio varying from automotive, electronic, construction, printing to pharmaceutical applications.



Industrial business is the main growth driver with highest sales contribution.

tesa – Supports Market Trends of Lighter Devices

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Key Figures – Group Jan. – Jun. 2011

Jan. – Jun. 2012

mill. €

mill. €

2,901

3,062

EBIT

349

374

Profit after Tax

258

248

Earnings per Share in €

1.12

1.08

EBIT *

350

390

Profit after Tax *

256

258

12.0%

12.7%

8.8%

8.4%

1.11

1.12

Sales

EBIT Margin * Profit after Tax Margin * Earnings per Share in € * * Excluding special factors. Global Consumer & Retail Conference

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Change nominal / like-for-like

in %

+5.5

+2.6

Guidance 2012 Sales development on a like-for-like basis Profit development on an operative basis

Consumer  Sales growth  3%  EBIT margin  12%

Total Group  Sales growth  3%

 EBIT margin  12% tesa  Sales growth  3%  EBIT margin  12%

2011 data for reference:  Consumer EBIT 11.4%  tesa EBIT 11.6%  Group EBIT 11.5%  Group Profit After Tax 7.7%

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 PAT margin  8%

How to Contact Investor Relations

Beiersdorf Website www.Beiersdorf.com

IR-Hotline Tel: +49 (0) 40 4909 5000 Fax: +49 (0) 40 4909 18 5000 Email: [email protected]

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