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Beer Industry - Global Outlook Description:

The global outlook series on the Beer Industry announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 35 fact-rich market data tables, the report offers a rudimentary overview of the industry and highlights latest trends and demand drivers. Regional markets briefly abstracted and covered include United States, Canada, France, Germany, Italy, UK, Spain, Russia, Australia, New Zealand, China, India, Japan, South Korea, Vietnam, Brazil and Peru. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 557 companies worldwide. Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. For information on site licence pricing please click on Enquire before buying

Contents:

1. INDUSTRY OVERVIEW 1 Current Market Scenario 1 Region Wise Consumption and Production Analysis 1 Table 1: Global Market for Beer by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Consumption Figures in Million Kiloliters for Years 2010 through 2015 2 Table 2: Global Five Year Perspective for Beer by Geographic Region - Percentage Breakdown of Volume Consumption for North America, Europe, Asia-Pacific and Rest of World Markets for Years 2011 & 2015 3 Table 3: Global Beer Market (2009): Top Five Producing Regions Ranked by Industry Volume in Million Hectoliters 3 2. TRENDS AND ISSUES 4 Changing Consumer Preferences Erode Beer Demand 4 New Beer Varieties Set to Change Market Dynamics 4 Malternatives Cannibalize the Beer Segment 5 Rising Beer Consumption Cannibalizes Share of Alcoholic Spirits in Developing Markets 5 Table 4: Global Alcohol Market (2000 & 2010): Percentage Share Breakdown by Segments - Spirits, Beer and Wine 6 Flavored Beer to Lure Consumers 6 Biggest Regional Producers Target Global Market through Consolidation 6 Table 5: Global Leading Beer Producers (2010): Percentage Breakdown of Market Share for Anheuser-Busch InBev, SABMiller, Heineken, Carlsberg and Others 7 Four Brewers Perched on the Top Amass Half of the Market Share 7 A Glance at the Top Four 7 Anheuser Busch InBev 7 SABMiller 7 Heineken 8 Carlsberg 8 Brands 8 Table 6: Leading Global Beer Brands (2011): Percentage

Breakdown of Market Share for Snow Beer, Bud Light, Budweiser, Skol Beer, Tsingtao, Brahma, Coors Light, Corona Extra, Heineken, Yanjing and Others 8 Tracking Consumption Pattern 9 Market to Grow for Specialty and Craft Beer 9 Advent of Non-Alcoholic Beer 9 Growth of the Indian Premium Beer Market 10 Beer & Ales - A Sub-Segment of the Beverages Industry 10 Rising Popularity of Specialty Beers 10 Volume Pressures Drive Surge in Ad-Spend 10 Competition Predominantly at Local Level 10 Competition Based on Distribution Dominance 11 Low Tariff and Non-tariff Barriers to Boost Competition 11 Direct Distribution and Bypassing of Intermediaries to Cut Costs 11 Product Innovation to Withstand Taut Competition 12 Technologies Affecting the Beer Industry 12 3. TECHNOLOGICAL TRENDS IN RETROSPECT 13 Carlsberg Introduces Refillable PEN Bottles 13 ACTIS Technology for PET Bottles Enhances Barrier Qualities 13 ‘DRAWBOX' Draught Beer Dispenser 13 Technology/R&D: Developments in Barrier PET by Tetra Pak 13 4. MERGERS AND ACQUISITIONS 14 5. STRATEGIC CORPORATE DEVELOPMENTS 26 6. PRODUCT LAUNCHES 30

A REGIONAL MARKET PERSPECTIVE 38 1. THE UNITED STATES 38 American Beer Drinkers Trading Down to Sub-Premium Brands 38 Table 7: US Market for Alcoholic Beverages (2011): Percentage Share Breakdown of Drinker Preference for Beer, Wine and Hard Liquor 38 Table 8: Beer Market in the US (2011): Per Capita Consumption in Gallons by Region - Northeast, South, East Central, West Central, West, Southwest, and Pacific 38 Beer Consumption - Demographic Analysis 39 Table 9: US Recent Past, Current and Future Analysis for Beer by Product Segment: Breakdown of Annual Dollar Sales (in US$ Million) for Lager, Dark Beer, Low Alcohol Beer, and Stout for years 2010 Through 2015 39 Table 10: US 5-Year Perspective for Beer: Percentage Share Breakdown of Dollar Sales of Lager, Dark Beer, Low Alcohol Beer, and Stout for years 2011 & 2015 40 Pricing and Competition 40 Table 11: Top Five Beer Companies in the US (2010): Percentage Breakdown of Market Share for Anheuser Busch InBev, MillerCoors, Crown Imports, Heineken USA, Pabst Brewing and Others 40 Market Expansion 41 New Products 41 Domestic Vs Imported Beer 41 Table 12: Top 10 Domestic Beer Brands in the US (2011): Percentage Share Breakdown by Brands - Budlight, Budweiser, Coors Light, Miller Lite, Natural Light, Busch Light, Busch, Miller High Life, Keystone Light and Natural Ice 42

Table 13: Top 10 Imported Beer Brands in the US (2011): Percentage Share Breakdown of Volume Sales by Brands - Corona Extra, Heineken, Modelo Especial, Corona Light, Tecate, Labatt Blue, Labatt Blue Light, Dos Equis XX Lager Especial Stella Artois Lager and Heineken Premium Light lager 42 Retail Market for Beer 43 Table 14: Retail Market for Beer in the US (2011): Percentage Share Breakdown of Sales by Distribution Channels On- Premise (Bar Tavern, Restaurants and Other On-PremiseStores) and Off-Premise (Convenience Stores, Liquor Stores, Grocery Stores and Other Off-Premise Stores) 43 The US Craft Beer Industry 43 Table 15: Top 10 Craft Beer Brands in the US (2011): Percentage Share Breakdown of Volume Sales by Brands - Sierra Nevada Pale Ale, Samuel Adams Seasonal, Samuel Adams Boston lager, New Belgium Fat Tire Amber Ale, Shiner Bock, Samuel Adams Variety pack, Widmer Hefeweizen, Sierra Nevada Seasonal, Samuel Adams Light and Sierra Nevada Torpedo Extra IPA 44 US Breweries 44 Table 16: US Beer Market (2011): Percentage Share Breakdown of Production by Type of Brewery 44 Trend towards Popularity of Light Beers 44 Trade Statistics 45 Table 17: US Beer Exports (2010):Percentage Breakdown of Value Exports to Destination Countries -Canada, Mexico, Paraguay, Panama, Chile, Taiwan, Australia, South Korea, UK, UAE and Others 45 Table 18: US Beer Imports (2010):Percentage Breakdown of Value Imports by Country of Origin-Mexico, Netherlands, Canada, Belgium, Germany, Ireland, UK, Jamaica, Italy, Dominican Republic and Others 45 2. CANADA 46 Table 19: Canadian Alcoholic Beverage Market (2011)-Percentage Breakdown of Value Sales by Product Type Beer, Wine, Spirits and Others 46 Imported Beers Outpace Domestic Beer Market 46 InBev and Molson - Key Players in the Canadian Beer Market 46 Table 20: Canadian Beer Market (2010): Percentage Breakdown of Market Share by Brewer - In Bev, Molson and Others 47 Microbreweries Become Popular, But Face Challenges 47 Light Beers Becoming Popular 47 Packaged Beer 48 Table 21: Canada Packaged Beer Market (2011): Percentage Share Breakdown of Packaged Beer by Packaging Format-Large Bottles, Small Bottles and Cans 48 Canadian Brewers Target Women and Wider Age Group of Men 48 Concerns of Health Resist Growth 48 Smoking Bans Result in Declining Sales 48 Beer Imports: 49 Table 22: Canada Beer Market (2010): Breakdown of Value Imports by Country of Origin -Netherlands, US, Mexico, Belgium, UK, Ireland, Germany, Denmark, France, Czech Republic and Others (in US$ Million) 49 3. EUROPE 50 Concern Over Use of Genetically Modified Food 50 Consumption 50 Table 23: European Market for Beer by Geographic Region France, Germany, Italy, UK, Spain and Rest of Europe Markets Independently Analyzed with Annual Consumption Figures in

Million Kiloliters for Years 2010 through 2015 50 Table 24: European Five Year Perspective for Beer by Geographic Region - Percentage Breakdown of Volume Consumption for France, Germany, Italy, UK, Spain and Rest of Europe Markets for Years 2011 & 2015 51 Table 25: European Per Capita Beer Consumption by Country 52 3a. FRANCE 53 Specialty Beers - Order of the Day 53 Shift in Consumption Trends 53 Private Label Sales - Slated to Grow 53 3b. GERMANY 54 Growing Prominence for Economy and Private Label 54 Lagers Dominate Despite Declining Demand 54 3c. ITALY 55 Major Aspects of Italian Beer Market 55 Lager Leads the Market 55 3d. UNITED KINGDOM 56 On-Trade Beer Sales Decline 56 Table 26: UK Alcoholic Beverages Market (2011): Percentage Breakdown of Total Production Share by Type-Beer, Spirits, Wine, Cider & Perry and Coolers and RTDs 56 Table 27: Beer and Cider Market in the UK (2011) Percentage Breakdown of Value Sales by Product Type - Lager, Ale, Cider, and Stout 56 Changing Preferences of Beer Consumers 57 Eco-friendly Beer Breweries in the UK 57 Leveraging on Vertical Integration 57 Emerging Product Sectors 57 Distribution 58 3e. SPAIN 58 Changes in Tourism Trends - A Concern 58 Growing Demand for Non-/Low- Alcoholic Beers 58 3f. RUSSIA 59 Beer Production Forecast to Decline in Russia 59 Table 28: Alcoholic Beverages Market in Russia (2009): Production in Decaliters by Product Type - Beer, Grape Wine, Sparkling Wine, Brandy, and Fruit Wine 59 An Overview of the Russian Brewing Industry 59 Health Consciousness - Major Growth Factor 59 Consolidation Provides an Opportunity for International Companies 60 4. ASIA-PACIFIC 61 Asia, the World's Largest Beer Producing Region 61 Region Wise Analysis 61 Table 29: Asia-Pacific Market for Beer by Geographic Region China, Japan and Rest of Asia Pacific Markets Independently Analyzed with Annual Consumption Figures in Million Kiloliters for Years 2010 through 2015 61 Table 30: Asia-Pacific Five Year Perspective for Beer by Geographic Region - Percentage Breakdown of Volume Consumption for China, Japan and Rest of Asia-Pacific Markets for Years 2011 & 2015 62

4a. AUSTRALIA & NEW ZEALAND 63 Overview 63 Imported Beers - Gaining Acceptance Despite High Prices 63 Premium Beer - Prime Growth Segment 63 Dark Beers - A Potential Segment 63 Advertising and Packaging - Effective Marketing Tools 63 4b. CHINA 65 China - The largest Beer Producing Nation 65 Table 31: China Alcoholic Beverage Market (2011): Percentage Breakdown of Volume Sales by Product Type-Beer, Wine and Spirits 65 Opportunities and Challenges in the Chinese Beer Industry 65 Entry Barriers for New Market Entrants 65 High Growth Potential 66 Rapid Economic Development Propels Beer Sales 66 Foreign Investment - Catalyst to Industry Growth 66 Table 32: Leading Breweries in China (2011): Percentage Breakdown of Market Share for China Resources Breweries, Tsingtao, AB-InBev, Yanjing and Others 66 Table 33: China Beer Market (2010): Percentage Breakdown of Volume Sales in Millions of Liters by Brands Snow, Tsingtao,Yanjing, Harbin (Anheuser-Busch InBev NV), Zhujiang, Hans, Jinxing, Liquan, Sedrin (Anheuser-Busch InBev NV), Laoshan, Harbin (Anheuser-Busch), Sedrin (InBev) and Others 67 China's Jiangsu Province: A Famous Destination for Foreign Brewers 67 Extensive Localization of Operations 67 Technological Development and Consolidation Drives the Industry 68 Market Conditions 68 4c. INDIA 69 Local Brands Dominate the Market 69 4d. JAPAN 70 Japanese Beer Shipments Down 70 As Sales Plummet Producers Shift Focus to Low Cost Beer 70 Overview of the Market 70 Market Factors 70 Outlook 71 4e. SOUTH KOREA 71 Table 34: South Korea Alcoholic Beverage Market (2011): Percentage Breakdown of Value Sales by Product Type- Beer, Soju, Mak-Gul-Lee, Fruit Wine and Others 71 4f. VIETNAM 72 Fierce Competition in Vietnam Beer Market Amidst Growth 72 5. SOUTH AMERICA 73 5a. BRAZIL 73 Table 35: Leading Beer Manufacturers in Brazil (2011): Percentage Breakdown of Volume Production for Anheuser-Busch InBev, Schinacariol, Femsa and Grupo Petropolis and Others 73 Ethnic and Regional Factors Leverage Beer Consumption 73 Economic Disparities Reflect in Beer Consumption 73 5b. PERU 74 Market Overview 74

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