Bath in Fashion 2016

SPONSORSHIP OPPORTUNITIES

BATH IN FASHION 2016 A CELEBRATION OF FASHION AND STYLE IN A WORLD HERITAGE CITY The Bath of today was shaped by extraordinary imagination; a world class city that was in the 18th Century both radical and bold, a city that was ahead of its time, described by UNESCO as “a masterpiece of human creative genius”. For the 21st Century, this inspiring environment continues to attract highly-skilled and talented people – inventors, designers, artisans, entrepreneurs and future-thinkers. It is against this canvas that Bath in Fashion has evolved over the past five years into a significant fashion event. Bath in Fashion brings together celebrities from the world of fashion with the creative energy of the city of Bath, an outstanding fashion design department at Bath Spa University, drawing on Bath’s heritage of fashionability with a world-renowned Fashion Museum. —

BATH IN FASHION 2016 18-24 April

INSPIRE Inspire and stimulate with an exciting programme of events, bringing leading industry figures, fashion media and designers to Bath.

SHOWCASE Fashion in the city including designer collections in Bath independents as well as spring/summer fashions by leading brands.

CREATE A buzz around the city and “fashionability” and position Bath as a stylish destination to live, work and shop.

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BATH IN FASHION 2016

TARGET AUDIENCE Bath in Fashion is one of the most high profile events in the south-west reaching an affluent and discerning ABC1 audience.

In addition to Bath residents, the city attracts shoppers from the regional catchment area. As a World Heritage city Bath welcomes more than four million cosmopolitan visitors each year drawn from both UK and international markets. With two universities, Bath supports a student population of more than 30 000 students. The retail offer features most of the leading high street names, all of which flourish in the city with a very low vacancy rate and a constant buzz throughout the year.

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BATH IN FASHION 2015

IN THE PRESS

Red Magazine Cotswold Life Style Bubble

Wall Street Journal (Europe) Wall Street Journal Europe; Off Duty (Circulation 74 946 readership 202 357) Look lively The Bath in Fashion festival takes a brainy approach to its subject, pairing style commentators and academics with established designers like Holly Fulton and Roksanda Ilincic and emerging talents. Head to the beautiful English city this month to join debates about the longevity of little black dresses with Jaeger or “face fashion” with Cutler and Gross (left); take a button-making workshop with the Royal School of Needlework; marvel at Jacques Fonteray’s spacekitsch costumes at a “Barbarella” screening, and revisit WimWenders’ 1989 film “Notebook on Cities and Clothes.” March 21-29; bathinfashion.co.uk RH

Sunday Times Style Partnership

THE LINE UP2015 AN EXCITING LINE UP FOR 2015 INCLUDED… Roksanda Ilincic in conversation with Claudia Croft, Sunday Times Style Holly Fulton in conversation with Jessica Bumpus, Vogue.co.uk

Embellishing Fashion workshop and talk with The Royal School of Needlework Style Forever with Alyson Walsh

Ed Marler and Lulu Kennedy of Fashion East in conversation with Susie Lau, Style Bubble

Embellishing Bodies with world-renowned tattoo artist Mo Coppoletta

Tim Blanks, Style.com and Susannah Frankel, Grazia discussing the life and work of Alexander McQueen

White Magic with the Creative Director of the White Company, Mark Winstanley

Anna Sui in conversation with Hywel Davies, Central St Martins

Laura McLaws Helms on her book Bohemian Chic; Thea Porter, 70’s designer and style icon

Jaeger Creative Director, Sheila McCain-Waid in conversation with Amy De la Haye, London College of Fashion

Hands on workshops, Bath in Fashion on Film at the Little Theatre Cinema, Georgians at the Fashion Museum and Vintage Sunday with William BlanksBlaney and Nicky Albrechsten

Face Fashion with Cutler and Gross Design Director Marie Wilkinson

National Media Partnerships with Woman & Home and Sunday Times Style

YOUR BRAND SPONSORSHIP OF BATH IN FASHION OFFERS A POWERFUL ASSOCIATION FOR BRANDS Bath in Fashion aims to tailor your sponsorship to your business objectives; what you wish to achieve, how you want to communicate and with whom to create a bespoke package in line with your brand values , bringing you a significant ROI Bath in Fashion creates a varied programme of events, with a marketing campaign that engages with your target audience.

As well as a strong brand association with numerous opportunities to link your brand in print, advertising and online, you are able to offer your clients VIP hospitality at prestigious events. Partnering with this ambitious and dynamic festival offers opportunities to support your brand with social media and PR.

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BATH IN FASHION 2015 5,216 Twitter Followers

100 Bath Businesses

1,746 Facebook fans 25,000 Brochures Bath in Fashion is a city wide collaboration initiated and managed by the Bath Business Improvement District.

BATH IN FASHION 2015 Word on the Street Claudia Croft, Head of Fashion The Sunday Times Style:“ I love the way you get incredible people to come to Bath - international fashion names; people who are eminent in their field; people who have incredible things to say. There’s a lot of depth to what goes on. People come away from the event having learnt something and enriched their fashion knowledge.” Susie Lau, Style Bubble “ I think it’s a really lovely event. Bath is a beautiful backdrop to the week. It’s a really well put together event and it’s a pleasure to be part of it. Fashion has become a lot more accessible……there are fashion enthusiasts everywhere – all around the UK. Sheila McCain-Waid, Creative Director of Jaeger “ it’s exciting to see what is happening outside London – sometimes people become very London-centric. I love Bath as a city and we have commissioned a limited edition scarf of the Royal Crescent to celebrate our collaboration with Bath in Fashion. There’s such an affinity for Jaeger with the British public. I’m taking the best of the classics with a new fashion sensibility.” Nigel Oddy, CEO, House of Fraser: It was great for Jolly’s to be a part of this great Bath In Fashion event, and they would certainly consider sponsoring part or all of the event again for next year. Indeed they were very proud to be the official main sponsor this year, and they felt even more a part of the community and part of the pulse of Bath. House of Fraser @houseoffraser · Mar 27 FOLLOWERS: 224,711 It's been a wonderful @bathinfashion week with Jolly's centre stage #bathinfashion2015 pic.twitter.com/LpVbEV0RyB timblanks – 12.1 k followers on instagram Gorgeous Georgian! Royal Crescent, Bath. Designed by John Wood, built 1767-1775. @susannahfrankel and I are in town talking about McQueen for @bathinfashion#bifloves @styledotcom Roksanda FOLLOWERS: 10,985 Thank you to @CroftClaudia @BathinFashion and all of those who made it to our talk xr pic.twitter.com/f7kNLZYJeD Lulu Kennedy @_lulukennedy · Mar 25 FOLLOWERS: 18,337 About to start our fashion talk with @susiebubble and @edmarler in beautiful Bath @bathinfashion pic.twitter.com/GnNNxwUZkV Simon Ward, Chief Operating Officer of the British Fashion Council who was born in Bath “London has a global reputation as one of the world’s great fashion capitals but fashion is found throughout the British Isles. Bath is a great cultural and creative place and it is really good news that Bath is really focusing on creativity and particularly supporting fashion”

YOUR PARTNERSHIP WITH BATH IN FASHION A BESPOKE PROGRAMME TAILORED TO YOU Print advertising in the Bath in Fashion brochure (exclusive to sponsors) — A profile of your business on the Bath in Fashion website with a link to your website — Promotion of your brand through the Bath in Fashion social media programme — Opportunity to curate a bespoke event reflecting your brand and business — Distribution of your literature at your sponsored event — VIP tickets and corporate hospitality for your clients — Priority booking for all events at Bath in Fashion

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WE LOOK FORWARD TO W O R K I N G I N PA R T N E R S H I P W I T H Y O U D U R I N G B AT H I N FA S H I O N 2 0 1 6 Nicky Hancock Bath In Fashion PR and Marketing [email protected] 01225 332299 07956 594 113