BASIC MANUAL Logo application
01.
Introduction We’re an Organization originated in Brazil and with global presence. In order to have a consistent and admired brand everywhere we go, we must learn how to correctly apply our brand.
02. Logo
The exclusive Odebrecht logo and the red box compose our logo. Important: Always use original files and never change the predefined measurements or drawings.
01. INTRODUction
02. LOGO CONSTRUction
All proportions should be respected as indicated in the adjacent figure.
03. visual uNIVERSe exclusion zone COlors VERSions backgrounds maximum reduction
01. INTRODUction
02. LOGO CONSTRUction
The exclusion zone guarantees the integrity of the logo and is measured by the height of the letter “E”.
03. visual uNIVERSe exclusion zone COlors VERSions backgrounds maximum reduction
01. INTRODUction
02. LOGO CONSTRUction
03. visual uNIVERSe exclusion zone COlors VERSions backgrounds maximum reduction
ODEBRECHT red Our logo is applied in white over the Odebrecht Red box.
PANTONE 485C C 0 M 100 Y 100 K 0 R 228 G 31 B 43 Hexadecimal #E41F2B
01. INTRODUction
02. LOGO CONSTRUction
Primary Version: Logo in white over the red box.
! ATtention: We do not use a red logo over a white background.
03. visual uNIVERSe exclusion zone COlors VERSions backgrounds maximum reduction
01. INTRODUction
02. LOGO CONSTRUction
Secondary Version: Logo with white border. RESTRICTED USE
03. visual uNIVERSe exclusion zone COlors VERSions backgrounds maximum reduction
01. INTRODUction
02. LOGO CONSTRUction
Positive Grayscale Version: Logo in white over the black box. RESTRICTED USE
! ATtention: We do not use a black logo over a white background.
03. visual uNIVERSe exclusion zone COlors VERSions backgrounds maximum reduction
01. INTRODUction
02. LOGO CONSTRUction
We apply the logo over the Odebrecht Red or other backgrounds that contrast with this color.
! ATtention: Do not apply the Odebrecht logo over other red tonalities or colors that don’t contrast with the Odebrecht Red.
03. visual uNIVERSe exclusion zone COlors VERSions backgrounds maximum reduction
01. INTRODUction
02. LOGO CONSTRUction
We only use the Grayscale Version of our logo in black-and-white printed materials – e.g. fax and memos.
! ATtention: Do not apply the white border in other versions of the logo. Its use is exclusive for the secondary version.
03. visual uNIVERSe exclusion zone COlors VERSions backgrounds maximum reduction
01. INTRODUction
02. LOGO CONSTRUction
03. visual uNIVERSe exclusion zone COlors VERSions backgrounds maximum reduction
In print, our brand should be 15mm wide or more.
In digital media, our brand should be 120 pixels (72 dpi) wide or more.
15mm or 120 pixels (72 dpi)
03.
Visual universe It’s important that the essence of our brand is maintained and comprehended in our visual universe. Here you’ll find guidelines that will help you build the elements to compose this universe, such as the color palette and typography.
01. INTRODUction
02. LOGO
03. visual uNIVERSe ChROMaTIC
Our main color is the Odebrecht Red.
Our chromatic universe is composed of 3 supporting colors: Odebrecht Burgundy, Odebrecht Graphite and Odebrecht Silver.
TyPOGRaphic
ODEBRECHT RED PANTONE 485C C 0 M 100 Y 100 K 0 R 228 G 31 B 43 Hexadecimal # E41F2B
ODEBRECHT BURGUNDY
ODEBRECHT GRAPHITE
ODEBRECHT SILVER
PANTONE 187C C 0 M 100 Y 100 K 30 R 166 G 25 B 46 Hexadecimal #A6192E
PANTONE Cool Gray 9C
PANTONE Cool Gray 2C
C 0 M 0 Y 0 K 70 R 117 G 120 B 123 Hexadecimal #75787B
C 0 M 0 Y 0 K 10 R 208 G 208 B 206 Hexadecimal #D0D0CE
01. INTRODUction
02. LOGO
03. visual uNIVERSe ChROMaTIC
TyPOGRaphic
Odebrecht Slab ABCDEFGHIJKL abcdefghijkl 0123456789 Our visual identity has an exclusive typographic family.
Odebrecht Slab Italic ABCDEFGHIJKL abcdefghijkl 0123456789
Odebrecht Sans Bold To obtain a copy of this font, contact our Communications Department.
ABCDEFGHIJKL abcdefghijkl 0123456789
Odebrecht Sans Bold Italic
ABCDEFGHIJKL abcdefghijkl 0123456789
Odebrecht Sans
ABCDEFGHIJKL abcdefghijkl 0123456789
Odebrecht Sans Italic
ABCDEFGHIJKL abcdefghijkl 0123456789
01. INTRODUction
02. LOGO
03. visual uNIVERSe ChROMaTIC
Odebrecht Slab
Used in titles and headlines.
Odebrecht Slab Italic
Used in titles and highlights in other languages.
Odebrecht Sans Bold
Used in subtitles and headlines of longer texts.
Odebrecht Sans Bold Italic
Used in subtitles and headlines of longer texts in other languages.
Odebrecht Sans
Used in longer texts.
Odebrecht Sans Italic
Used in citations in other languages.
TyPOGRaphic
Our history Nossa história Internacionalization Internationalização One of challenges that Odebrecht faces is the mission of establishing a single standard of quality that is up to speed with the world’s most demanding markets. And without failing to respect the particular characteristics of each country when dealing with very different cultures. Perfurar túneis nas Cordilheiras dos Andes, a -18ºC e enfrentando tremores de terra até 30 vezes ao dia. Construir uma hidrelétrica em meio aos conflitos internos de Angola. Esses foram alguns dos desafios assumidos pela Odebrecht quando, em 1979, partiu para a internacionalização de suas atividades. Até hoje, a Odebrecht já passou por 35 países, em quatro continentes.
01. INTRODUction
02. LOGO
03. visual uNIVERSe ChROMaTIC
For technical content, forms with variable data, emails and other materials in which a system font is required, we use the typographic family Tahoma, in its Regular and Bold variations.
TyPOGRaphic
January XX, 20XX Odebrecht Position
[email protected]
Dear Mr. Silva, So you can learn about our signage, this document is a demonstration of the Odebrecht letterhead.
! ATtention: Use the secondary typographic family only when the main typography is unavailable.
With the page set to the A4 format, the body text of your letter should fill the entire page, respecting the following spacing: header of 4 cm, lower margin of 1.5 cm and left and right margins of 2 cm. Use the Tahoma font in size 10, with spacing of 120% (1.2 or 12 points), depending on the word processor, and align the text to the left or justify it. Don’t forget to skip a line (Enter) between paragraphs. That will facilitate the reading and allow a quick breather between ideas. Now that you’ve read and understood our tips, you’re ready to start composing your letters.
Here you’ll find the guidelines necessary to use and apply our logo. Follow them at all times. The elements here enclosed are not to be altered or used in the creation of new logos. Project: Interbrand June, 2013
