I s s u e 11
January 2016
different kinds of leadership
Keirsey’s Theory on Madness: How the Four Temperaments Go Crazy
Barbara Walters The Contributing Leader Guardian Provider ESFJ
SUBSCRIBE AT OUR WEBSITE www.keirsey.com/magazine
Letter from Keirsey Dear Friend, Thanks for joining us for a new year of the Keirsey Magazine! We start off the year by featuring the Guardian Provider ESFJ. They stand as exemplary model citizens to admire and emulate. They are kindhearted, warm, and friendly. As leaders, they pay close attention to the welfare of all those under their care. We refer to them as the Contributing Leaders, for among all of the sixteen types, the Guardian Providers are the most generous in assisting those who need help. They are social, honorable, compassionate, and seek to make a difference in people’s lives. In this issue, we celebrate Barbara Walters. She is a fine example of a Contributing Leader, interviewing more statesmen and stars than anyone on the planet. She was a pioneer, blazing the trails as the first female co-anchor of an evening news program. She made an unprecedented $1 million annual salary when starting with ABC in 1976. She was the first of her kind, and her example has paved the way for so many women entering the field of journalism. She has landed significant “first interviews” of terrorists, celebrities, pop-stars, athletes, and dictators. She has interviewed every U.S. President and First Lady since Richard Nixon. Barbara stands as the best of the best in her field. This month, we also take a look at one of Dr. Keirsey’s first theories. Before he dove into studying the four temperaments of everyday individuals, he was fascinated by the insane. In this month’s Love, Sex, and Dating section, we take a look at, “Dating Different Kinds of Crazy.” We’ve all encountered craziness. If you haven’t, you may be that crazy person to someone else! Lastly, we have responded to some of the questions, you have asked about the Keirsey Magazine. We provide you with the inside scoop on our writing process, and we reveal how we choose our topics and leaders. We are excited to start 2016 together with you. Thanks for your support! All the Best,
Lisa J. Choi Creative Director
1
Keirsey
Keirsey
2
Table of Contentss
37
Q&A
Questions for Keirsey
An inside look at how we run the Keirsey Magazine.
7
Portrait of a Leader & Leadership Lessons
Barbara Walters
The Contributing Leader Guardian Provider ESFJ
Dating & Relationships
She paid her dues, working from behind the scenes as a writer and researcher for news stories. And over time, she steadily rose through the ranks, and reached the pinnacle of success, revealing the stories of more statesmen and stars than anyone else on the planet.
Life Journey
Barbara Walters
13
“I can’t tell you how much pleasure it gives me when some smaller, young woman comes up to me and tells me of her achievements. That’s my legacy.” - Barbara Walters
3
Keirsey
Different Kinds of Crazy
17
Have you ever dated someone that turned out to be crazy? How did they go from being so incredible to being so insane?
Collection of Leaders
The Contributing Leader Contributing Leaders make a difference in the world by adding value to people’s lives.
Artist Credit
Olarte George
47
Portraits of Barbara Walters
15 Anatomy of a Contributing Leader
Are You a Model Citizen?
27
What are you contributing to society that will be remembered? What kind of a difference can your contribution make? Keirsey
4
T
O FEEL VALUED,
TO KNOW, EVEN IF ONLY ONCE IN A
WHILE, THAT YOU
CAN DO A JOB WELL IS AN ABSOLUTELY MARVELOUS FEELING.
5
Keirsey
Keirsey
6
PL
Portrait of a Leader
Portrait of a Leader
THE CONTRIBUTING LEADER
ORTRAIT OF A EADER
Contributing Leaders are persistent in their execution of steps in a winsome way. Barbara Walters was the pioneer that opened up doors for so many newswomen who came after her. One would think that it had to have been because she was a natural, possessing great charisma and beauty. However, if we look more closely, we would see that she rose steadily by engaging a number of roles. Before becoming the Barbara Walters, the preeminent interviewer of the famous and the infamous, she was a segment writer and producer; an editor; she did publicity and wrote press releases; she did research; and she was a weather girl. She started at the bottom and diligently rose to the top. It was her hard work and attentiveness that grabbed the attention of so many who wanted to be interviewed by her.
Contributing Leaders view their followers and customers as people to provide for rather than be exploited. In her book, “How to Talk with Practically Anybody about Practically Anything,” she provides stories which allow us to catch a glimpse of how highly detailed she was in her approach. She studied her interviewees extensively to understand their interests, so that she could reach the person, and not just responses to questions. She had a probing interview style, possessing an unusual ability to ask questions which the public wanted answers to, yet, she was able to inquire without making anyone feel alienated or threatened. It is noted that she had the ability to land the “first interview” with so many because her kindness matched her candor. She was diligent in showing appreciation while being thorough in her exploration.
Keirsey
8
Portrait of a Leader
BW
Portrait of a Leader
ARBARA ALTERS
Contributing Leaders keep a pulse on serving their customers better than anybody else. It has been suggested that Barbara’s display of empathy stems from growing up with responsibility for her sister. She credits her sister Jacqueline (who was developmentally disabled), for teaching her compassion and understanding. Barbara Walters was masterful in drawing out personal emotion and displaying them herself. Her disarming nature caused even fierce, hard edged leaders to let their guards down. She was able to show compassion, and those being interviewed reciprocated. She knew how to win people over. Whether it was an elite Hollywood celebrity, a hated dictator, a CEO, an athlete, or pop music icon, she had the ability to penetrate the hardest exteriors to get to the heart of a person.
Contributing Leaders are the true citizens of their local communities. Through her talk show, the View, women of “different generations, backgrounds, and views” have a forum to be heard. Although she interviewed some of the most famous people on the planet, she was most inspired by her interview of a deaf-blind man (Robert Smithdas) who devoted his entire life to improving the lives of others. She has told the stories of the world’s most beloved and those who the world has demonized. Her efforts to continually give voice to others, no matter who they are, and her excellence in journalism has resulted in the granting of honorary doctorates from several universities around the world. For Barbara, her local community is a global one, and she has certainly made a difference in it as a true citizen of the world. Keirsey
10
Portrait of a Leader
Portrait of a Leader
S
Contributing Leaders are recognized as respected statesman because of the value they add to any enterprise.
UCCESS CAN
MAKE YOU GO ONE
OF TWO WAYS. IT CAN MAKE YOU A PRIMA DONNA OR IT CAN SMOOTH THE EDGES, TAKE AWAY THE
INSECURITIES, LET THE NICE THINGS COME OUT.
11
Keirsey
She worked for ABC, NBC, and CBS. She has been awarded with the highest television ratings for countless interviews and shows she has hosted. She is recognized and respected as a true statesman of her industry. Barbara Walters is said to have interviewed more statesmen and stars than any other journalist in history. She has interviewed every American President and First Lady since Richard Nixon, she has interviewed world figures such as Russian President Boris Yeltsin, China’s Premier Jiang Zemin, Great Britain’s former Prime Minister Margaret Thatcher, Libya’s Moammar Qadaffi and Iraq’s President Sadaam Hussein. She has won Emmy Awards, praise and recognition from all her peers, and the acclaim of many halls of fame. Barbara Walters has been a Contributing Leader to so many, and she is well deserving of her accolades, for they are the fruit of hard work, determination, character, and concern for others.
Keirsey
12
BW
Life Journey
Life Journey
THE
CONTRIBUTING LEADER
ARBARA
WORK HARDER THAN EVERYBODY. YOU'RE NOT GOING TO GET IT BY WHINING, AND YOU'RE NOT GOING TO GET IT BY SHOUTING, AND
ALTERS GUARDIAN PROVIDER
YOU'RE NOT GOING TO GET IT BY QUITTING. YOU'RE GOING TO GET IT BY BEING THERE.
ESFJ
1972 HOUSEHOLD NAME
EARLY FOUNDATIONS
A. President Nixon and China
A. Born Jewish, Brought up American
1929
B. Emmy Award
B. Entrepreneurial Family
C. ABC / Million Dollar Salary
C. Surrounded by Celebrities
D. Presidential Debate Moderator
D. English Major at Sarah Lawrence College
TELEVISION JOURNALIST A. NBC Journalism Assistant B. Sharpen Skills C. Writer for Morning Show at CBS D. 1st Marriage / Divorce
E. NBC Researcher / Writer for Today Show
1957 F. Breakthrough with Jacqueline Kennedy G. Increased Responsibility
H. 2nd Marriage / Adopted Daughter I. Today Girl
13
Keirsey
E. Barbara Walters Specials F. Uncanny Abilities G. 20/20 H. Highest Paid News Host
LEGACY
I. Heads of State, The Famous/Infamous
1997
J. Personality Journalism
K. Being the First A. The View B. Memoir, “Audition” C. Remembered in Retirement: 1. 2. 3. 4. 5. 6. 7. 8. 9.
Overseas Press Club President’s Award Academy of Television Arts & Sciences Hall of Fame Lowell Thomas Award Life Time Achievement Award Muse Award Hollywood Walk of Fame 34 Emmy Awards Honorary Doctoral Degrees
Keirsey
14
C
Life Journey
The
CONTRIBUTING LEADER
OLLECTION OF LEADERS GUARDIAN PROVIDER
ESFJ
BARABARA WALTERS
1918 - 1992
1929 - PRESENT
1902 - 1984
I WASN'T A BEAUTY.
1918 - 2001
BETTY FORD
1898 - 1976
1918 - 2011
1890 - 1980
COULD MAKE IT. I HAD A FUNNY BOSTON
MARY KAY ASH
ZHOU ENLAI
COL. SANDERS
WAS THE KIND NOBODY THOUGHT
ACCENT. I COULDN'T PRONOUNCE MY R'S.
SAM WALTON
RAY KROC
I
PAULINE ESTHER FRIEDMAN 1918 - 2013
GERALD FORD 1913 - 2006
15
Keirsey
ESTHER PAULINE FRIEDMAN 1918 - 2002
Keirsey
16
Dating & Relationships
D I FFER EN T KINDS OF C R AZY
Dating & Relationships
A
at your lowest, the easiest solution is to cause
t Keirsey, one of the areas we have been
researching for several decades is madness. Dr. Keirsey often posed the question, “Why do people go insane, crazy, sick, mad, or bonkers?
And does it manifest differently
based on one’s temperament?”
In other
words, what causes someone to go crazy, and do we go crazy in different ways?
In this
article, we’re going to address these two questions.
And we’re going to use dating
as the backdrop to provide some examples on how Keirsey’s theory of madness plays out. So, the first question is, “Why do people go crazy?”
In short, we believe that people
go crazy when they feel worthless.
Our
research indicates that when an individual feels by
worthless,
that
every
individual
worthlessness.
attempt
to
cover
is
made
up
their
Why the cover up?
When
you think about what happens to worthless things, it makes sense to ensure that we are never found out to be worthless. After all, when something is worthless to us, what do we do with it? gets thrown out.
We abandon it.
It
We desert those things
which have no value to us.
Anything that
is worthless gets tossed or set aside.
“Why do people go insane, crazy, sick, mad, or bonkers? And does it manifest differently based on one’s temperament?” We’re going to use dating as the backdrop to provide some examples on how Keirsey’s theory of madness plays out. 17
Keirsey
The thought of personally being abandoned, thrown out, deserted, tossed, or set aside is something any of us would want to avoid at all costs. So, what are the options?
a distraction, which diverts attention away from our worthlessness.
Instead of remaining
worthless, we would rather be insane, crazy, sick, mad, or bonkers—because a person in this state is paid attention to, whereas a worthless person is abandoned.
A person who is crazy
gets cared for, while a person who is worthless is discarded.
The truth is, we all have our
crazy moments.
And based on which of the four
temperaments we are talking about, we go crazy in different ways. So, why dating to illustrate how craziness plays out?
Falling in love is one of the most
powerful forces in life.
There’s a reason why
it’s often called being “madly” or “insanely” in love.
When you’re in love, your heart is
on the line.
You open yourself up for your
heart to be embraced like never before.
And
at the same time you make yourself vulnerable to be hurt deeper than ever. is risk.
With love, there
It’s you and the other, and it is a
statement to another that you matter to each other. In your eyes, your beloved matters more than anyone else on the planet.
And in their
eyes, you are the one in all of eternity that they’ve chosen.
In essence, both of you have
great value, are of utmost importance, and have meaning and worth to each other.
And what we
have found is that when love is present, whether it be self love, love from another, or love from the divine, it allows a person to thrive. When there is love, all is wonderful, but when
Well, if we can
cover up our worthlessness, then we protect ourselves from being abandoned. When you’re
love is withdrawn, our worth is threatened, and that’s when all of insanity comes out.
Let’s
take a look at what happens to the Artisan, Guardian, Idealist, and Rational when they go crazy.
Keirsey
18
Dating & Relationships
d at i n g the crazy A RTISA N
Dating & Relationships
A rt i sa n s : I m p u ls i v e Of the four temperaments, Artisans
their lustful impulses. This draws
experience the five senses far more
attention, while replacing their
powerfully than the others. Seeing,
pain with pleasure. It is a cry to
hearing, tasting, touching, and
be noticed and valued once more.
smelling—are taken to a whole new
They attempt to quickly numb the
level with these sensation seekers.
pain, and so they feed their carnal
Artisans are the most stimulated;
appetites to do so. As they seek
and are the most stimulating in
to draw attention, they make sure
relationships. Therefore, when all
that what they do is big, bold,
is good, being in love with an
and bad. In their “normal” state,
Artisan can be utterly intoxicating.
these rebels are already inclined to
The opposite is true, however, when
go against the grain, defying the
an Artisan feels like they are down
establishment, acting with audacity.
in the dumps.
So when they feel horrible about themselves, all of this is taken to
When they have lost love, they
the extreme.
go crazy by diving straight into their impulses. This is due to the fact that they operate by pain and pleasure. So when there is pain, they do everything they can to get rid of the feeling. When
When they have lost love, they go crazy by diving straight into their impulses.
painful feelings of worthlessness are looming, their “stand out” personalities start to “act out”—and these sensation seekers run to get their fix. In other words, when they feel about to be abandoned, they get themselves into trouble, seeking danger, becoming reckless, to follow
19
Keirsey
Keirsey
20
Dating & Relationships
Dating & Relationships
d at i n g the crazy GUARDIAN
Guardians: Depressed While Artisans would rather “stand
not respectable, they feel ashamed
out,” these conservative citizens
and feel as though they have
seek to “fit in.” Guardians have
become unacceptable. In fearing
the highest need to belong. It is
abandonment, they withdraw, which
important that they feel accepted
is ironic if you think about it.
by others. They measure their value
They don’t want to be abandoned,
by how much they are needed. In a
yet, they go and hide in depression,
relationship, they are extremely
secretly hoping that someone will
helpful, always wanting to be
notice. This leads them to spiral
dependable and of service. So being
downward, as they worry about
in love for the Guardian is about
whether anyone will notice that they
being honorable, dutiful, and
are gone. They get depressed because
respectful to each other. Sizzling,
they feel like they are “good for
sexy, steamy, wild adventures are
nothing,” fearing that others will
not at the forefront of these
permanently brand them as worthless.
honorable ladies and gentleman, but rather, one will find a person that is consistent and can be counted on. So the question is begging, “Can Guardians go crazy?” Well, the kind of craziness for them is not the “act out” kind of behavior, they
Well, the kind of craziness for them is not the “act out” kind of behavior, they move to withdrawal and depression.
move to withdrawal and depression. Their feelings of worth are tied to their usefulness. When they are needed, and when they have something to offer they feel accepted. But, when they feel that they are useless, unreliable, and
21
Keirsey
Keirsey
22
Dating & Relationships
Dating & Relationships
d at i n g the crazy IDEALIST
I d e a l i s t s : H ys t e r i ca l Idealists have a unique and unusual
that conflicts with their ideality,
way of interacting with reality.
they lose heart. Their beliefs are
They prefer to live in ideality,
shattered, and their integrated
where there is perfection, or at
identity feels disintegrated.
least where “their” perfection
Everything feels like it is falling
exists. Engaging the world for
apart.
them is about believing that their
intertwined for the Idealist,
ideals are manifesting in the outer
feelings of worthlessness can be
world. It is about expressing their
devastating. A small loss in reality
ideality in ways that will transform
is connected to the entire dream,
the outer world to match their
so it feels like the whole sky is
inner world. Unlike the Guardians,
falling, when in reality it’s not
their identity is not constructed
the end of the world. This leads the
by what they do. But, rather, what
Idealist to get hysterical.
they do is an extension of who they
After all, from their perspective
are. Their aim is to believe into
devastation is imminent. Hysteria
existence what they know in their
kicks in, and they do everything
hearts.
they possibly can to hang on.
Since everything is all
Being in love with an Idealist is a spiritual journey, where exchanges are not transactional, but are a communal expression of a soul-tosoul/heart-to-heart engagement. They see romance as intertwining into oneness; being inextricably integrated to be inseparable. So, when love is taken away, or
A small loss in reality is connected to the entire dream, so it feels like the whole sky is falling, when in reality it’s not the end of the world. This leads the Idealist to get hysterical.
anything else occurs in reality
23
Keirsey
Keirsey
24
Dating & Relationships
d at i n g the crazy r at i o n a l
Dating & Relationships
R at i o n a ls : O b s e s s i v e Unlike the Artisans, Guardians, or
A Rationals way of experiencing
Idealists, Rationals don’t care
worthlessness is evidenced in the
to stand out, fit in, or express
form of self-doubt. When they feel
themselves. Rationals seek to
incompetent, they shut out the world
transcend the past and the present,
to solve their problem. It’s not
or even themselves. Their aim is
a withdrawal like the Guardian,
to create a new world by solving
where despair comes after. It is
problems which are preventing
a self-directed, deliberate move
evolution and innovation. They live
to be autonomous. They want to be
in the future, seeking to redefine
left alone to figure out what went
reality, and alter its fateful path
wrong, and when they’ve finally come
to a new and better one. They don’t
up with the solution, they emerge
believe in destiny or dreams as
back to engage and persuade. They
in the case of the Idealist, but
sink into obsessions because they
rather, they believe that the world
must tackle the challenge, to get
is maintained by incompetence, when
everyone out of the mess.
it should be led on a trajectory where the human experience is always advancing. They see romance as a partnership of equally capable individuals, coming together to conquer the world. By nature, they are pre-disposed to be obsessive, but when they experience feelings of worthlessness, they become ever bent on rectifying their situation. Their method of madness
By nature, they are predisposed to be obsessive, but when they experience feelings of worthlessness, they become ever bent on rectifying their situation. Their method of madness is to be obsessed with solving the problem.
is to be obsessed with solving the problem.
25
Keirsey
Keirsey
26
Anatomy of a Contributing Leader
Anatomy of a Contributing Leader
C
ontributing Leaders thrive when they have people
to work with in a structured environment. They desire to be around others because of their sociable nature. As leaders they make sure that everyone they are working with is well equipped and organized so that operations can run smoothly. Contributing Leaders are masters of creating order and sequence to line up procedures with people. They are aware of people’s interests, skills, and natural talents and can match them up with resources, roles, and responsibilities to create effective teams. These leaders provide the right procedures and processes so that executing tasks occurs flawlessly. They are keenly aware that compliant people are necessary for this to happen, and will find the right people to get the job done right. Are you a Contributing Leader? Or do you know any leaders who are one?
•
Keirsey
28
Contributing Leaders look for opportunities where they can meet needs
C
ontributing Leaders are great
providers
of
resources.
They
are
Contributing Leaders involve others to tackle challenges
P
eople find Contributing Leaders
to be trustworthy, big hearted, and
highly resourceful and are absolutely
easy to approach. These leaders have a
committed to doing whatever it takes to
way of making others feel comfortable,
fill a need. These leaders are masterful at
thus, people have a natural attraction
building bridges quickly between people
to be a part of whatever they are doing.
to processes and people to people. They
Followers feel at ease because roles,
are constantly thinking about the people
responsibilities, procedures and goals
under their care and how they can help
are made crystal clear. Anything built
in making their responsibilities easier.
by a Contributing Leader works like
They lead by regularly checking in to see
well-oiled machines with precision. The
how they can be helpful. They want to
people who do best under Contributing
ensure that the people who work for
Leaders are those who appreciate
them feels appreciated, cared for, and
a highly controlled and methodical
sufficiently supplied so that they can do
environment. Those who seek stability,
their best work.
safety, and predictability very much
•
enjoy their leadership.
•
Contributing Leaders make efforts to replicate goodness everywhere
Contributing Leaders continue to invite others to join them in doing good
C
C
very well acquainted with the personal
that exact same process elsewhere. They
lives of those under their care. Since
ontributing Leaders are masters
of creating a process and reproducing make it a non-negotiable to perfect their process. Since they are so detailed and careful in documenting their methods, reproduction in a completely different geographic location with a different demographic is done rather easily. These leaders maintain quality control while reproducing what they do many times over. Contributing Leaders do not have a need to create variation from one place to another. They actually prefer to keep things consistent from one place to the next.
•
ontributing Leaders are often
these leaders care so deeply, they are extremely careful about who will become a part of their family. Once a certain level of loyalty has been established, however, these leaders are very inclusive with their trusted team members. Conformity to the same core values matters a great deal to these leaders. This brings a unity to the team that can be extremely powerful. The clear expectation for every member of the team is that each person contributes in a significant way. Everyone is there to be diligent, responsible, and effective.
•
Anatomy of a Contributing Leader
Contributing Leaders patiently build toward success one step at a time
F
rom the outset, these leaders feel most comfortable
taking it one step at a time. Whether it is on a small scale, or a larger scale, these leaders find success when they take things step-by-step. Execution for these leaders occurs best when these steps are taken carefully, with thoughtfulness and concern. When size becomes a factor for these leaders, often they can get a little nervous and feel intimidated. Taking the step-by-step approach can alleviate this anxiety. These leaders can be more effective when they step away from the minute details of the daily operations so that they can gain a crystal clear understanding of the big picture for what it will take to expand. Being in the process is different from looking into the process from the outside. When one is in the process, each step is taken in a linear way. Replication can occur easily when the entire process is viewed altogether, and then implemented in a step-by-step approach.
Keirsey
34
I 35
Keirsey
T H I N K M Y C A R E E R I S A N A M A Z E M E N T. I WA S R I G H T T H E R E AT T H E R I G H T T I M E , I W O R K E D H A R D, I D I D M Y H O M E W O R K , B U T I N E V E R T H O U G H T I W O U L D H AV E T H I S K I N D O F L I F E. Keirsey
36
Q&A
Q&A
Q A &
37
Keirsey
W H O? W HAT? W HY? H OW? Throughout the year, we’ve heard from many of you asking questions about the Keirsey Magazine. We’ve had everything from specific questions about the article topics themselves, like, “Which types makes the most money?” Or “How do the different temperaments approach sex?” Or “Do the temperaments align with political parties?” We’ve had more general questions like, “How do you choose your topics?” Or “How do you choose your leaders?” Or “Who writes your articles?” This month, we’ll tackle these general ones for you. Cheers!
Keirsey
66 38
Q&A
Q&A
HOW DO YOU CHOOSE YOUR TOPICS?
In deciding about what to include in the
publication would be to focus on timeless
is, we all have a desire to make, invest,
preparation for entering into this space,
Keirsey Magazine, we are well aware that
subjects—topics which don’t have a shelf
save, and spend money. So for whatever
we wanted to start engaging this topic
we could be writing about trending topics
life. So, you could read an article that was
it’s worth, we wanted to provide some
with our readers, to learn more as we
or about timeless ones. Trending topics
written last year, or a future one, and the
insights on how people see money, and
write and receive feedback from you. We
would be more focused toward weighing
content would be timeless.
how they can leverage it more effectively.
have also chosen to write on spirituality, faith, and religion because this is another
in on current issues, and providing our
39
take on what is making news headlines.
We’ve chosen to write about leaders—
We also chose to address the subject
area of interest that has been around for
And this is certainly a valid direction to go.
how they are wired, and to provide an
of Romance (love, sex, and dating)
ages. Irrespective of one’s temperament,
We concluded, however, at least for the
analysis on their life journeys. We made
because this has been a subject matter
ethnicity, generation, political persuasion,
time being that this is not something we
this decision because leadership is at the
of great interest. It never seems to go
educational
wanted to do with the Keirsey Magazine.
heart of the kind of work we do best for
out of style. We have been approached
orientation or gender, this subject matter
Although, we will be launching the Keirsey
our clients. We’ve also chosen to write
by several online dating sites in the
has
Blog, where we will make efforts to write
about money because it is something that
past, requesting permission to utilize
Through everything presented in the
on trending topics. As we embarked
everyone utilizes. Money has been around
Keirsey in their enterprise. We decided
Keirsey Magazine, our hope is that you will
on launching the Keirsey Magazine, it
for a long time, and isn’t going anywhere.
to reserve this right as a future possibility
learn about yourself and those around
became clear to us that the vision for this
Irrespective of which temperament one
for us to directly engage this market. In
you, as you engage these areas of life.
Keirsey
survived
background, century
after
sexual century.
Keirsey
40
Q&A
Q&A
The leaders we have chosen to write
from research which has not ever been
of them. We call them the Keirsey 160. The
in the Keirsey Leadership Model. Our
about are from the Keirsey Leadership
done before. We took a set of more than
leaders profiled in the Keirsey Magazine
leadership model is currently being
Study. For more than three decades,
five thousand leaders—(from different
are a part of the Keirsey 160.
utilized by a select group of leaders and
we have been conducting research on
industries,
leaders, leadership, and how leaders
genders, political affiliations, and religious
We utilize the Keirsey Leadership Model
develop over time. This study resulted in
backgrounds)—and studied them through
with all kinds of leaders from a wide
creating our take on leadership, which we
the framework of temperament. We
spectrum of industries, who serve in
feel is a unique perspective on how one’s
narrowed down the list to 160 different
various capacities throughout the world.
temperament effects the way one leads.
leaders representing the 16 personality
Later this year, we will be releasing the
We believe that all leaders are different,
types. We carefully selected 10 high-
Keirsey Leadership Report as a standard
and the way they develop is also different.
performance leaders for each personality
offering via our website. In conjunction
type (5 male leaders and 5 female leaders),
with the release of this Keirsey report,
and we did a deep level analysis on each
we will also be introducing a certification
The Keirsey Leadership Study emerged
eras,
life
stages,
organizations globally to further hone our
races,
offerings prior to release.
HOW DO YOU CHOOSE YOUR LEADERS?
41
Keirsey
Keirsey
42
Q&A
Q&A
WHO WRITES YOUR ARTICLES?
Articles for the Keirsey Magazine are
consider them an invaluable resource to
publication are also kept anonymous.
self…” We believe that anonymity gives
always a team effort. We start in a room
our process in creating insightful articles.
Throughout all the stages in our process,
the Keirsey Magazine the ability to make
we keep the discussion and debate alive,
an extraordinary impact with timeless principles worth conveying.
here at Keirsey we call the Think Tank,
43
where we start out on a giant wall that
You will notice that we keep our writers
right up until final publication. It would be
has been transformed into a floor to
anonymous. The only exception we make
accurate to say that the articles published
ceiling whiteboard. Our team of Keirsey
regarding anonymous authorship comes
in the Keirsey Magazine are the product of
associates weigh in with their knowledge
into play on the leadership materials we
our Think Tank, rather than a sole author.
and experiences as we create the initial
include which are abridgements from
skeletons for an article. We map out the
the Keirsey Leadership Study, which
Most importantly, we adopted anonymity
topic through various layers of complexity.
was authored by Edward Kim (CEO of
because we believe that readers should
Included in the discussion are a team
the Keirsey Group) and David M. Keirsey
be more concerned with what has been
of consultants who have utilized Keirsey
(former Chief Scientist of the Keirsey
written rather than who wrote it. Geoffrey
extensively within various client scenarios.
Group). We value anonymity because it
Crowther, (editor of the Economist from
Also included in the mix are guest experts
allows our team to speak with a collective
1938 to 1956) said that anonymity keeps
and thought leaders across various
voice. We adopted this method from,
the editor “not the master but the servant
industries, who are Certified Partners. We
The Economist, where articles in their
of something far greater than him/[her]
Keirsey
Keirsey
44
A
W O M A N C A N D O A N Y T H I N G . S H E C A N B E T R A D I T I O N A L LY F E M I N I N E A N D T H AT ' S A L L R I G H T ; S H E C A N W O R K , S H E C A N S TAY AT H O M E ; S H E C A N B E A G G R E S S I V E ; S H E C A N B E PA S S I V E ; S H E C A N B E A N Y WAY S H E WA N T S W I T H A M A N . B U T W H E N E V E R T H E R E A R E T H E K I N D S O F C H O I C E S T H E R E A R E T O D A Y, U N L E S S Y O U H A V E S O M E S O L I D B A S E , L I F E C A N B E F R I G H T E N I N G .
45
Keirsey
Keirsey
46
Artist Credits
Photo Credits CHOI, LISA Creative Director & Designer Artisan Promoter ESTP
LEE, STELLA Graphic Design Associate Rational Mastermind INTJ
BONILLA, FRANCIS Graphic Design Associate Idealist Champion ENFP
OLARTE, GEORGE Featured Cover Artist
Ariens, Chris. Barbara Walters to Host ‘This Week’ Next Week; Roger Ailes, Arianna Huffington Guest. Digital image. TV Newser. N.p., 24 Jan. 2010. Web. 26 Oct. 2015. . Barbara Walters speaks on stage at the 39th Daytime Emmy Awards in Beverly Hills, California June 23, 2012. Digital Image. N.p. N.d. Web. 26. Nov. 2015. < http://www. reuters.com/article/entertainment-us-barbarawalters-theview-idUSBRE91P0T520130226> Betty Ford. Digital image. Wikipedia: The Free Encyclopedia. N.p., 25 Oct. 2015. Web. 26 Oct. 2015. . Eppie Lederer. Digital image. Wikipedia: The Free Encyclopedia. N.p., 15 Oct. 2015. Web. 26 Oct. 2015. . Eu Sou O Cliente Que Nunca Mais Volta. Digital image. Blog RR. N.p., 27 July 2015. Web. 26 Oct. 2015. . File:Today Show Panel 1973.JPG. Digital image. Wikipedia: The Free Encyclopedia. N.p., n.d. Web. 26 Oct. 2015. .
Ray Kroc. Digital image. Find A Grave. N.p., 19 July 1998. Web. 23 Oct. 2015. .
photos.com/details/photo/1744_gerald_ford_speaking_into_microphones. html>. Gabrielle. Consultora Independente Mary Kay. Digital image. De Frente Com Gaby. N.p., 13 Dec. 2014. Web. 26 Oct. 2015. . Hannigan, Vaughan. Martin Schoeller + Variety + Barbara Walters. Digital image. VH. N.p., 23 Apr. 2014. Web. 26 Oct. 2015. . Hilary Clinton Barbara Walters The View Last Episode. Digital Image. N.d. n.d. web. Nov 2015
Torres, Jeanette. Barbara Walters Shares One of Her Biggest Regrets. Digital image. ABC News Radio. N.p., 15 May 2014. Web. 26 Oct. 2015. . Women and their coffee. Barbara Walters, 1965. 2015. Digital Image.< http://www.one.ro/lifestyle/timp-liber/ women-and-their-coffee-galerie-foto13330489-foto?p=14> Yuan, Sunxi. China Photo Studio - A Witness to the Changes of Times. Digital image. CRIENGLISH. COM. N.p., 11 Apr. 2012. Web. 26 Oct. 2015. .
Latest The View New Logo Set Studio. Digital Image. N.d. n.d. Web Nov 4 2015. Littleton, Cynthia. Barbara Walters to Sign Off ‘The View,’ Retire From TV on May 16. Digital image. Variety. N.p., 7 Apr. 2014. Web. 26 Oct. 2015. . Pauline Phillips. Digital image. Wikipedia: The Free Encyclopedia. N.p., 16 Sept. 2015. Web. 26 Oct. 2015. .
Free Photo: Geral Ford Speaking Into Microphones. Digital image. Free Historical Stock Photos. N.p., n.d. Web. 26 Oct. 2015.