Barbara Walters. Issue 11. Keirsey s Theory on Madness: How the Four Temperaments Go Crazy. The Contributing Leader Guardian Provider ESFJ

I s s u e 11 January 2016 different kinds of leadership Keirsey’s Theory on Madness: How the Four Temperaments Go Crazy Barbara Walters The Contri...
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I s s u e 11

January 2016

different kinds of leadership

Keirsey’s Theory on Madness: How the Four Temperaments Go Crazy

Barbara Walters The Contributing Leader Guardian Provider ESFJ

SUBSCRIBE AT OUR WEBSITE www.keirsey.com/magazine

Letter from Keirsey Dear Friend, Thanks for joining us for a new year of the Keirsey Magazine! We start off the year by featuring the Guardian Provider ESFJ. They stand as exemplary model citizens to admire and emulate. They are kindhearted, warm, and friendly. As leaders, they pay close attention to the welfare of all those under their care. We refer to them as the Contributing Leaders, for among all of the sixteen types, the Guardian Providers are the most generous in assisting those who need help. They are social, honorable, compassionate, and seek to make a difference in people’s lives. In this issue, we celebrate Barbara Walters. She is a fine example of a Contributing Leader, interviewing more statesmen and stars than anyone on the planet. She was a pioneer, blazing the trails as the first female co-anchor of an evening news program. She made an unprecedented $1 million annual salary when starting with ABC in 1976. She was the first of her kind, and her example has paved the way for so many women entering the field of journalism. She has landed significant “first interviews” of terrorists, celebrities, pop-stars, athletes, and dictators. She has interviewed every U.S. President and First Lady since Richard Nixon. Barbara stands as the best of the best in her field. This month, we also take a look at one of Dr. Keirsey’s first theories. Before he dove into studying the four temperaments of everyday individuals, he was fascinated by the insane. In this month’s Love, Sex, and Dating section, we take a look at, “Dating Different Kinds of Crazy.” We’ve all encountered craziness. If you haven’t, you may be that crazy person to someone else! Lastly, we have responded to some of the questions, you have asked about the Keirsey Magazine. We provide you with the inside scoop on our writing process, and we reveal how we choose our topics and leaders. We are excited to start 2016 together with you. Thanks for your support! All the Best,

Lisa J. Choi Creative Director

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Keirsey

Keirsey

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Table of Contentss

37

Q&A

Questions for Keirsey

An inside look at how we run the Keirsey Magazine.

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Portrait of a Leader & Leadership Lessons

Barbara Walters

The Contributing Leader Guardian Provider ESFJ

Dating & Relationships

She paid her dues, working from behind the scenes as a writer and researcher for news stories. And over time, she steadily rose through the ranks, and reached the pinnacle of success, revealing the stories of more statesmen and stars than anyone else on the planet.

Life Journey

Barbara Walters

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“I can’t tell you how much pleasure it gives me when some smaller, young woman comes up to me and tells me of her achievements. That’s my legacy.” - Barbara Walters

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Keirsey

Different Kinds of Crazy

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Have you ever dated someone that turned out to be crazy? How did they go from being so incredible to being so insane?

Collection of Leaders

The Contributing Leader Contributing Leaders make a difference in the world by adding value to people’s lives.

Artist Credit

Olarte George

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Portraits of Barbara Walters

15 Anatomy of a Contributing Leader

Are You a Model Citizen?

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What are you contributing to society that will be remembered? What kind of a difference can your contribution make? Keirsey

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T

O FEEL VALUED,

TO KNOW, EVEN IF ONLY ONCE IN A

WHILE, THAT YOU

CAN DO A JOB WELL IS AN ABSOLUTELY MARVELOUS FEELING.

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Keirsey

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PL

Portrait of a Leader

Portrait of a Leader

THE CONTRIBUTING LEADER

ORTRAIT OF A EADER

Contributing Leaders are persistent in their execution of steps in a winsome way. Barbara Walters was the pioneer that opened up doors for so many newswomen who came after her. One would think that it had to have been because she was a natural, possessing great charisma and beauty. However, if we look more closely, we would see that she rose steadily by engaging a number of roles. Before becoming the Barbara Walters, the preeminent interviewer of the famous and the infamous, she was a segment writer and producer; an editor; she did publicity and wrote press releases; she did research; and she was a weather girl. She started at the bottom and diligently rose to the top. It was her hard work and attentiveness that grabbed the attention of so many who wanted to be interviewed by her.

Contributing Leaders view their followers and customers as people to provide for rather than be exploited. In her book, “How to Talk with Practically Anybody about Practically Anything,” she provides stories which allow us to catch a glimpse of how highly detailed she was in her approach. She studied her interviewees extensively to understand their interests, so that she could reach the person, and not just responses to questions. She had a probing interview style, possessing an unusual ability to ask questions which the public wanted answers to, yet, she was able to inquire without making anyone feel alienated or threatened. It is noted that she had the ability to land the “first interview” with so many because her kindness matched her candor. She was diligent in showing appreciation while being thorough in her exploration.

Keirsey

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Portrait of a Leader

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Portrait of a Leader

ARBARA ALTERS

Contributing Leaders keep a pulse on serving their customers better than anybody else. It has been suggested that Barbara’s display of empathy stems from growing up with responsibility for her sister. She credits her sister Jacqueline (who was developmentally disabled), for teaching her compassion and understanding. Barbara Walters was masterful in drawing out personal emotion and displaying them herself. Her disarming nature caused even fierce, hard edged leaders to let their guards down. She was able to show compassion, and those being interviewed reciprocated. She knew how to win people over. Whether it was an elite Hollywood celebrity, a hated dictator, a CEO, an athlete, or pop music icon, she had the ability to penetrate the hardest exteriors to get to the heart of a person.

Contributing Leaders are the true citizens of their local communities. Through her talk show, the View, women of “different generations, backgrounds, and views” have a forum to be heard. Although she interviewed some of the most famous people on the planet, she was most inspired by her interview of a deaf-blind man (Robert Smithdas) who devoted his entire life to improving the lives of others. She has told the stories of the world’s most beloved and those who the world has demonized. Her efforts to continually give voice to others, no matter who they are, and her excellence in journalism has resulted in the granting of honorary doctorates from several universities around the world. For Barbara, her local community is a global one, and she has certainly made a difference in it as a true citizen of the world. Keirsey

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Portrait of a Leader

Portrait of a Leader

S

Contributing Leaders are recognized as respected statesman because of the value they add to any enterprise.

UCCESS CAN

MAKE YOU GO ONE

OF TWO WAYS. IT CAN MAKE YOU A PRIMA DONNA OR IT CAN SMOOTH THE EDGES, TAKE AWAY THE

INSECURITIES, LET THE NICE THINGS COME OUT.

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She worked for ABC, NBC, and CBS. She has been awarded with the highest television ratings for countless interviews and shows she has hosted. She is recognized and respected as a true statesman of her industry. Barbara Walters is said to have interviewed more statesmen and stars than any other journalist in history. She has interviewed every American President and First Lady since Richard Nixon, she has interviewed world figures such as Russian President Boris Yeltsin, China’s Premier Jiang Zemin, Great Britain’s former Prime Minister Margaret Thatcher, Libya’s Moammar Qadaffi and Iraq’s President Sadaam Hussein. She has won Emmy Awards, praise and recognition from all her peers, and the acclaim of many halls of fame. Barbara Walters has been a Contributing Leader to so many, and she is well deserving of her accolades, for they are the fruit of hard work, determination, character, and concern for others.

Keirsey

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BW

Life Journey

Life Journey

THE

CONTRIBUTING LEADER

ARBARA

WORK HARDER THAN EVERYBODY. YOU'RE NOT GOING TO GET IT BY WHINING, AND YOU'RE NOT GOING TO GET IT BY SHOUTING, AND

ALTERS GUARDIAN PROVIDER

YOU'RE NOT GOING TO GET IT BY QUITTING. YOU'RE GOING TO GET IT BY BEING THERE.

ESFJ

1972 HOUSEHOLD NAME

EARLY FOUNDATIONS

A.  President Nixon and China

A.  Born Jewish, Brought up American

1929

B.  Emmy Award

B.  Entrepreneurial Family

C.  ABC / Million Dollar Salary

C.  Surrounded by Celebrities

D.  Presidential Debate Moderator

D.  English Major at Sarah Lawrence College

TELEVISION JOURNALIST A.  NBC Journalism Assistant B.  Sharpen Skills C.  Writer for Morning Show at CBS D.  1st Marriage / Divorce

E.  NBC Researcher / Writer for Today Show

1957 F.  Breakthrough with Jacqueline Kennedy G.  Increased Responsibility

H.  2nd Marriage / Adopted Daughter I.  Today Girl

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E.  Barbara Walters Specials F.  Uncanny Abilities G.  20/20 H.  Highest Paid News Host

LEGACY

I.  Heads of State, The Famous/Infamous

1997

J.  Personality Journalism

K.  Being the First A.  The View B.  Memoir, “Audition” C.  Remembered in Retirement: 1. 2. 3. 4. 5. 6. 7. 8. 9.

Overseas Press Club President’s Award Academy of Television Arts & Sciences Hall of Fame Lowell Thomas Award Life Time Achievement Award Muse Award Hollywood Walk of Fame 34 Emmy Awards Honorary Doctoral Degrees

Keirsey

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C

Life Journey

The

CONTRIBUTING LEADER

OLLECTION OF LEADERS GUARDIAN PROVIDER

ESFJ

BARABARA WALTERS

1918 - 1992

1929 - PRESENT

1902 - 1984

I WASN'T A BEAUTY.

1918 - 2001

BETTY FORD

1898 - 1976

1918 - 2011

1890 - 1980

COULD MAKE IT. I HAD A FUNNY BOSTON

MARY KAY ASH

ZHOU ENLAI

COL. SANDERS

WAS THE KIND NOBODY THOUGHT

ACCENT. I COULDN'T PRONOUNCE MY R'S.

SAM WALTON

RAY KROC

I

PAULINE ESTHER FRIEDMAN 1918 - 2013

GERALD FORD 1913 - 2006

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ESTHER PAULINE FRIEDMAN 1918 - 2002

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Dating & Relationships

D I FFER EN T KINDS OF C R AZY

Dating & Relationships

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at your lowest, the easiest solution is to cause

t Keirsey, one of the areas we have been

researching for several decades is madness. Dr. Keirsey often posed the question, “Why do people go insane, crazy, sick, mad, or bonkers?

And does it manifest differently

based on one’s temperament?”

In other

words, what causes someone to go crazy, and do we go crazy in different ways?

In this

article, we’re going to address these two questions.

And we’re going to use dating

as the backdrop to provide some examples on how Keirsey’s theory of madness plays out. So, the first question is, “Why do people go crazy?”

In short, we believe that people

go crazy when they feel worthless.

Our

research indicates that when an individual feels by

worthless,

that

every

individual

worthlessness.

attempt

to

cover

is

made

up

their

Why the cover up?

When

you think about what happens to worthless things, it makes sense to ensure that we are never found out to be worthless. After all, when something is worthless to us, what do we do with it? gets thrown out.

We abandon it.

It

We desert those things

which have no value to us.

Anything that

is worthless gets tossed or set aside.

“Why do people go insane, crazy, sick, mad, or bonkers? And does it manifest differently based on one’s temperament?” We’re going to use dating as the backdrop to provide some examples on how Keirsey’s theory of madness plays out. 17

Keirsey

The thought of personally being abandoned, thrown out, deserted, tossed, or set aside is something any of us would want to avoid at all costs. So, what are the options?

a distraction, which diverts attention away from our worthlessness.

Instead of remaining

worthless, we would rather be insane, crazy, sick, mad, or bonkers—because a person in this state is paid attention to, whereas a worthless person is abandoned.

A person who is crazy

gets cared for, while a person who is worthless is discarded.

The truth is, we all have our

crazy moments.

And based on which of the four

temperaments we are talking about, we go crazy in different ways. So, why dating to illustrate how craziness plays out?

Falling in love is one of the most

powerful forces in life.

There’s a reason why

it’s often called being “madly” or “insanely” in love.

When you’re in love, your heart is

on the line.

You open yourself up for your

heart to be embraced like never before.

And

at the same time you make yourself vulnerable to be hurt deeper than ever. is risk.

With love, there

It’s you and the other, and it is a

statement to another that you matter to each other. In your eyes, your beloved matters more than anyone else on the planet.

And in their

eyes, you are the one in all of eternity that they’ve chosen.

In essence, both of you have

great value, are of utmost importance, and have meaning and worth to each other.

And what we

have found is that when love is present, whether it be self love, love from another, or love from the divine, it allows a person to thrive. When there is love, all is wonderful, but when

Well, if we can

cover up our worthlessness, then we protect ourselves from being abandoned. When you’re

love is withdrawn, our worth is threatened, and that’s when all of insanity comes out.

Let’s

take a look at what happens to the Artisan, Guardian, Idealist, and Rational when they go crazy.

Keirsey

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Dating & Relationships

d at i n g the crazy A RTISA N

Dating & Relationships

A rt i sa n s : I m p u ls i v e Of the four temperaments, Artisans

their lustful impulses. This draws

experience the five senses far more

attention, while replacing their

powerfully than the others. Seeing,

pain with pleasure. It is a cry to

hearing, tasting, touching, and

be noticed and valued once more.

smelling—are taken to a whole new

They attempt to quickly numb the

level with these sensation seekers.

pain, and so they feed their carnal

Artisans are the most stimulated;

appetites to do so. As they seek

and are the most stimulating in

to draw attention, they make sure

relationships. Therefore, when all

that what they do is big, bold,

is good, being in love with an

and bad. In their “normal” state,

Artisan can be utterly intoxicating.

these rebels are already inclined to

The opposite is true, however, when

go against the grain, defying the

an Artisan feels like they are down

establishment, acting with audacity.

in the dumps.

So when they feel horrible about themselves, all of this is taken to

When they have lost love, they

the extreme.

go crazy by diving straight into their impulses. This is due to the fact that they operate by pain and pleasure. So when there is pain, they do everything they can to get rid of the feeling. When

When they have lost love, they go crazy by diving straight into their impulses.

painful feelings of worthlessness are looming, their “stand out” personalities start to “act out”—and these sensation seekers run to get their fix. In other words, when they feel about to be abandoned, they get themselves into trouble, seeking danger, becoming reckless, to follow

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Keirsey

Keirsey

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Dating & Relationships

Dating & Relationships

d at i n g the crazy GUARDIAN

Guardians: Depressed While Artisans would rather “stand

not respectable, they feel ashamed

out,” these conservative citizens

and feel as though they have

seek to “fit in.” Guardians have

become unacceptable. In fearing

the highest need to belong. It is

abandonment, they withdraw, which

important that they feel accepted

is ironic if you think about it.

by others. They measure their value

They don’t want to be abandoned,

by how much they are needed. In a

yet, they go and hide in depression,

relationship, they are extremely

secretly hoping that someone will

helpful, always wanting to be

notice. This leads them to spiral

dependable and of service. So being

downward, as they worry about

in love for the Guardian is about

whether anyone will notice that they

being honorable, dutiful, and

are gone. They get depressed because

respectful to each other. Sizzling,

they feel like they are “good for

sexy, steamy, wild adventures are

nothing,” fearing that others will

not at the forefront of these

permanently brand them as worthless.

honorable ladies and gentleman, but rather, one will find a person that is consistent and can be counted on. So the question is begging, “Can Guardians go crazy?” Well, the kind of craziness for them is not the “act out” kind of behavior, they

Well, the kind of craziness for them is not the “act out” kind of behavior, they move to withdrawal and depression.

move to withdrawal and depression. Their feelings of worth are tied to their usefulness. When they are needed, and when they have something to offer they feel accepted. But, when they feel that they are useless, unreliable, and

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Keirsey

Keirsey

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Dating & Relationships

Dating & Relationships

d at i n g the crazy IDEALIST

I d e a l i s t s : H ys t e r i ca l Idealists have a unique and unusual

that conflicts with their ideality,

way of interacting with reality.

they lose heart. Their beliefs are

They prefer to live in ideality,

shattered, and their integrated

where there is perfection, or at

identity feels disintegrated.

least where “their” perfection

Everything feels like it is falling

exists. Engaging the world for

apart.

them is about believing that their

intertwined for the Idealist,

ideals are manifesting in the outer

feelings of worthlessness can be

world. It is about expressing their

devastating. A small loss in reality

ideality in ways that will transform

is connected to the entire dream,

the outer world to match their

so it feels like the whole sky is

inner world. Unlike the Guardians,

falling, when in reality it’s not

their identity is not constructed

the end of the world. This leads the

by what they do. But, rather, what

Idealist to get hysterical.

they do is an extension of who they

After all, from their perspective

are. Their aim is to believe into

devastation is imminent. Hysteria

existence what they know in their

kicks in, and they do everything

hearts.

they possibly can to hang on.

Since everything is all

Being in love with an Idealist is a spiritual journey, where exchanges are not transactional, but are a communal expression of a soul-tosoul/heart-to-heart engagement. They see romance as intertwining into oneness; being inextricably integrated to be inseparable. So, when love is taken away, or

A small loss in reality is connected to the entire dream, so it feels like the whole sky is falling, when in reality it’s not the end of the world. This leads the Idealist to get hysterical.

anything else occurs in reality

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Keirsey

Keirsey

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Dating & Relationships

d at i n g the crazy r at i o n a l

Dating & Relationships

R at i o n a ls : O b s e s s i v e Unlike the Artisans, Guardians, or

A Rationals way of experiencing

Idealists, Rationals don’t care

worthlessness is evidenced in the

to stand out, fit in, or express

form of self-doubt. When they feel

themselves. Rationals seek to

incompetent, they shut out the world

transcend the past and the present,

to solve their problem. It’s not

or even themselves. Their aim is

a withdrawal like the Guardian,

to create a new world by solving

where despair comes after. It is

problems which are preventing

a self-directed, deliberate move

evolution and innovation. They live

to be autonomous. They want to be

in the future, seeking to redefine

left alone to figure out what went

reality, and alter its fateful path

wrong, and when they’ve finally come

to a new and better one. They don’t

up with the solution, they emerge

believe in destiny or dreams as

back to engage and persuade. They

in the case of the Idealist, but

sink into obsessions because they

rather, they believe that the world

must tackle the challenge, to get

is maintained by incompetence, when

everyone out of the mess.

it should be led on a trajectory where the human experience is always advancing. They see romance as a partnership of equally capable individuals, coming together to conquer the world. By nature, they are pre-disposed to be obsessive, but when they experience feelings of worthlessness, they become ever bent on rectifying their situation. Their method of madness

By nature, they are predisposed to be obsessive, but when they experience feelings of worthlessness, they become ever bent on rectifying their situation. Their method of madness is to be obsessed with solving the problem.

is to be obsessed with solving the problem.

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Keirsey

Keirsey

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Anatomy of a Contributing Leader

Anatomy of a Contributing Leader

C

ontributing Leaders thrive when they have people

to work with in a structured environment. They desire to be around others because of their sociable nature. As leaders they make sure that everyone they are working with is well equipped and organized so that operations can run smoothly. Contributing Leaders are masters of creating order and sequence to line up procedures with people. They are aware of people’s interests, skills, and natural talents and can match them up with resources, roles, and responsibilities to create effective teams. These leaders provide the right procedures and processes so that executing tasks occurs flawlessly. They are keenly aware that compliant people are necessary for this to happen, and will find the right people to get the job done right. Are you a Contributing Leader? Or do you know any leaders who are one?



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Contributing Leaders look for opportunities where they can meet needs

C

ontributing Leaders are great

providers

of

resources.

They

are

Contributing Leaders involve others to tackle challenges

P

eople find Contributing Leaders

to be trustworthy, big hearted, and

highly resourceful and are absolutely

easy to approach. These leaders have a

committed to doing whatever it takes to

way of making others feel comfortable,

fill a need. These leaders are masterful at

thus, people have a natural attraction

building bridges quickly between people

to be a part of whatever they are doing.

to processes and people to people. They

Followers feel at ease because roles,

are constantly thinking about the people

responsibilities, procedures and goals

under their care and how they can help

are made crystal clear. Anything built

in making their responsibilities easier.

by a Contributing Leader works like

They lead by regularly checking in to see

well-oiled machines with precision. The

how they can be helpful. They want to

people who do best under Contributing

ensure that the people who work for

Leaders are those who appreciate

them feels appreciated, cared for, and

a highly controlled and methodical

sufficiently supplied so that they can do

environment. Those who seek stability,

their best work.

safety, and predictability very much



enjoy their leadership.



Contributing Leaders make efforts to replicate goodness everywhere

Contributing Leaders continue to invite others to join them in doing good

C

C

very well acquainted with the personal

that exact same process elsewhere. They

lives of those under their care. Since

ontributing Leaders are masters

of creating a process and reproducing make it a non-negotiable to perfect their process. Since they are so detailed and careful in documenting their methods, reproduction in a completely different geographic location with a different demographic is done rather easily. These leaders maintain quality control while reproducing what they do many times over. Contributing Leaders do not have a need to create variation from one place to another. They actually prefer to keep things consistent from one place to the next.



ontributing Leaders are often

these leaders care so deeply, they are extremely careful about who will become a part of their family. Once a certain level of loyalty has been established, however, these leaders are very inclusive with their trusted team members. Conformity to the same core values matters a great deal to these leaders. This brings a unity to the team that can be extremely powerful. The clear expectation for every member of the team is that each person contributes in a significant way. Everyone is there to be diligent, responsible, and effective.



Anatomy of a Contributing Leader

Contributing Leaders patiently build toward success one step at a time

F

rom the outset, these leaders feel most comfortable

taking it one step at a time. Whether it is on a small scale, or a larger scale, these leaders find success when they take things step-by-step. Execution for these leaders occurs best when these steps are taken carefully, with thoughtfulness and concern. When size becomes a factor for these leaders, often they can get a little nervous and feel intimidated. Taking the step-by-step approach can alleviate this anxiety. These leaders can be more effective when they step away from the minute details of the daily operations so that they can gain a crystal clear understanding of the big picture for what it will take to expand. Being in the process is different from looking into the process from the outside. When one is in the process, each step is taken in a linear way. Replication can occur easily when the entire process is viewed altogether, and then implemented in a step-by-step approach.

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T H I N K M Y C A R E E R I S A N A M A Z E M E N T. I WA S R I G H T T H E R E AT T H E R I G H T T I M E , I W O R K E D H A R D, I D I D M Y H O M E W O R K , B U T I N E V E R T H O U G H T I W O U L D H AV E T H I S K I N D O F L I F E. Keirsey

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Q&A

Q&A

Q A &

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Keirsey

W H O? W HAT? W HY? H OW? Throughout the year, we’ve heard from many of you asking questions about the Keirsey Magazine. We’ve had everything from specific questions about the article topics themselves, like, “Which types makes the most money?” Or “How do the different temperaments approach sex?” Or “Do the temperaments align with political parties?” We’ve had more general questions like, “How do you choose your topics?” Or “How do you choose your leaders?” Or “Who writes your articles?” This month, we’ll tackle these general ones for you. Cheers!

Keirsey

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Q&A

Q&A

HOW DO YOU CHOOSE YOUR TOPICS?

In deciding about what to include in the

publication would be to focus on timeless

is, we all have a desire to make, invest,

preparation for entering into this space,

Keirsey Magazine, we are well aware that

subjects—topics which don’t have a shelf

save, and spend money. So for whatever

we wanted to start engaging this topic

we could be writing about trending topics

life. So, you could read an article that was

it’s worth, we wanted to provide some

with our readers, to learn more as we

or about timeless ones. Trending topics

written last year, or a future one, and the

insights on how people see money, and

write and receive feedback from you. We

would be more focused toward weighing

content would be timeless.

how they can leverage it more effectively.

have also chosen to write on spirituality, faith, and religion because this is another

in on current issues, and providing our

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take on what is making news headlines.

We’ve chosen to write about leaders—

We also chose to address the subject

area of interest that has been around for

And this is certainly a valid direction to go.

how they are wired, and to provide an

of Romance (love, sex, and dating)

ages. Irrespective of one’s temperament,

We concluded, however, at least for the

analysis on their life journeys. We made

because this has been a subject matter

ethnicity, generation, political persuasion,

time being that this is not something we

this decision because leadership is at the

of great interest. It never seems to go

educational

wanted to do with the Keirsey Magazine.

heart of the kind of work we do best for

out of style. We have been approached

orientation or gender, this subject matter

Although, we will be launching the Keirsey

our clients. We’ve also chosen to write

by several online dating sites in the

has

Blog, where we will make efforts to write

about money because it is something that

past, requesting permission to utilize

Through everything presented in the

on trending topics. As we embarked

everyone utilizes. Money has been around

Keirsey in their enterprise. We decided

Keirsey Magazine, our hope is that you will

on launching the Keirsey Magazine, it

for a long time, and isn’t going anywhere.

to reserve this right as a future possibility

learn about yourself and those around

became clear to us that the vision for this

Irrespective of which temperament one

for us to directly engage this market. In

you, as you engage these areas of life.

Keirsey

survived

background, century

after

sexual century.

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Q&A

Q&A

The leaders we have chosen to write

from research which has not ever been

of them. We call them the Keirsey 160. The

in the Keirsey Leadership Model. Our

about are from the Keirsey Leadership

done before. We took a set of more than

leaders profiled in the Keirsey Magazine

leadership model is currently being

Study. For more than three decades,

five thousand leaders—(from different

are a part of the Keirsey 160.

utilized by a select group of leaders and

we have been conducting research on

industries,

leaders, leadership, and how leaders

genders, political affiliations, and religious

We utilize the Keirsey Leadership Model

develop over time. This study resulted in

backgrounds)—and studied them through

with all kinds of leaders from a wide

creating our take on leadership, which we

the framework of temperament. We

spectrum of industries, who serve in

feel is a unique perspective on how one’s

narrowed down the list to 160 different

various capacities throughout the world.

temperament effects the way one leads.

leaders representing the 16 personality

Later this year, we will be releasing the

We believe that all leaders are different,

types. We carefully selected 10 high-

Keirsey Leadership Report as a standard

and the way they develop is also different.

performance leaders for each personality

offering via our website. In conjunction

type (5 male leaders and 5 female leaders),

with the release of this Keirsey report,

and we did a deep level analysis on each

we will also be introducing a certification

The Keirsey Leadership Study emerged

eras,

life

stages,

organizations globally to further hone our

races,

offerings prior to release.

HOW DO YOU CHOOSE YOUR LEADERS?

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Keirsey

Keirsey

42

Q&A

Q&A

WHO WRITES YOUR ARTICLES?

Articles for the Keirsey Magazine are

consider them an invaluable resource to

publication are also kept anonymous.

self…” We believe that anonymity gives

always a team effort. We start in a room

our process in creating insightful articles.

Throughout all the stages in our process,

the Keirsey Magazine the ability to make

we keep the discussion and debate alive,

an extraordinary impact with timeless principles worth conveying.

here at Keirsey we call the Think Tank,

43

where we start out on a giant wall that

You will notice that we keep our writers

right up until final publication. It would be

has been transformed into a floor to

anonymous. The only exception we make

accurate to say that the articles published

ceiling whiteboard. Our team of Keirsey

regarding anonymous authorship comes

in the Keirsey Magazine are the product of

associates weigh in with their knowledge

into play on the leadership materials we

our Think Tank, rather than a sole author.

and experiences as we create the initial

include which are abridgements from

skeletons for an article. We map out the

the Keirsey Leadership Study, which

Most importantly, we adopted anonymity

topic through various layers of complexity.

was authored by Edward Kim (CEO of

because we believe that readers should

Included in the discussion are a team

the Keirsey Group) and David M. Keirsey

be more concerned with what has been

of consultants who have utilized Keirsey

(former Chief Scientist of the Keirsey

written rather than who wrote it. Geoffrey

extensively within various client scenarios.

Group). We value anonymity because it

Crowther, (editor of the Economist from

Also included in the mix are guest experts

allows our team to speak with a collective

1938 to 1956) said that anonymity keeps

and thought leaders across various

voice. We adopted this method from,

the editor “not the master but the servant

industries, who are Certified Partners. We

The Economist, where articles in their

of something far greater than him/[her]

Keirsey

Keirsey

44

A

W O M A N C A N D O A N Y T H I N G . S H E C A N B E T R A D I T I O N A L LY F E M I N I N E A N D T H AT ' S A L L R I G H T ; S H E C A N W O R K , S H E C A N S TAY AT H O M E ; S H E C A N B E A G G R E S S I V E ; S H E C A N B E PA S S I V E ; S H E C A N B E A N Y WAY S H E WA N T S W I T H A M A N . B U T W H E N E V E R T H E R E A R E T H E K I N D S O F C H O I C E S T H E R E A R E T O D A Y, U N L E S S Y O U H A V E S O M E S O L I D B A S E , L I F E C A N B E F R I G H T E N I N G .

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Keirsey

Keirsey

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Artist Credits

Photo Credits CHOI, LISA Creative Director & Designer Artisan Promoter ESTP

LEE, STELLA Graphic Design Associate Rational Mastermind INTJ

BONILLA, FRANCIS Graphic Design Associate Idealist Champion ENFP

OLARTE, GEORGE Featured Cover Artist

Ariens, Chris. Barbara Walters to Host ‘This Week’ Next Week; Roger Ailes, Arianna Huffington Guest. Digital image. TV Newser. N.p., 24 Jan. 2010. Web. 26 Oct. 2015. . Barbara Walters speaks on stage at the 39th Daytime Emmy Awards in Beverly Hills, California June 23, 2012. Digital Image. N.p. N.d. Web. 26. Nov. 2015. < http://www. reuters.com/article/entertainment-us-barbarawalters-theview-idUSBRE91P0T520130226> Betty Ford. Digital image. Wikipedia: The Free Encyclopedia. N.p., 25 Oct. 2015. Web. 26 Oct. 2015. . Eppie Lederer. Digital image. Wikipedia: The Free Encyclopedia. N.p., 15 Oct. 2015. Web. 26 Oct. 2015. . Eu Sou O Cliente Que Nunca Mais Volta. Digital image. Blog RR. N.p., 27 July 2015. Web. 26 Oct. 2015. . File:Today Show Panel 1973.JPG. Digital image. Wikipedia: The Free Encyclopedia. N.p., n.d. Web. 26 Oct. 2015. .

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photos.com/details/photo/1744_gerald_ford_speaking_into_microphones. html>. Gabrielle. Consultora Independente Mary Kay. Digital image. De Frente Com Gaby. N.p., 13 Dec. 2014. Web. 26 Oct. 2015. . Hannigan, Vaughan. Martin Schoeller + Variety + Barbara Walters. Digital image. VH. N.p., 23 Apr. 2014. Web. 26 Oct. 2015. . Hilary Clinton Barbara Walters The View Last Episode. Digital Image. N.d. n.d. web. Nov 2015

Torres, Jeanette. Barbara Walters Shares One of Her Biggest Regrets. Digital image. ABC News Radio. N.p., 15 May 2014. Web. 26 Oct. 2015. . Women and their coffee. Barbara Walters, 1965. 2015. Digital Image.< http://www.one.ro/lifestyle/timp-liber/ women-and-their-coffee-galerie-foto13330489-foto?p=14> Yuan, Sunxi. China Photo Studio - A Witness to the Changes of Times. Digital image. CRIENGLISH. COM. N.p., 11 Apr. 2012. Web. 26 Oct. 2015. .

Latest The View New Logo Set Studio. Digital Image. N.d. n.d. Web Nov 4 2015. Littleton, Cynthia. Barbara Walters to Sign Off ‘The View,’ Retire From TV on May 16. Digital image. Variety. N.p., 7 Apr. 2014. Web. 26 Oct. 2015. . Pauline Phillips. Digital image. Wikipedia: The Free Encyclopedia. N.p., 16 Sept. 2015. Web. 26 Oct. 2015. .

Free Photo: Geral Ford Speaking Into Microphones. Digital image. Free Historical Stock Photos. N.p., n.d. Web. 26 Oct. 2015.