B-GROOMED

MEN’S LIFESTYLE EXPO The B-Groomed EXPERIENCE is the perfect way for your company to have direct contact with 5,000 - 7,500 top professional decision makers, beauty educators and buyers, PLUS the ever growing male consumer population per city. B-Groomed is a collective of professionals and products from the mens grooming and lifestyle industries. The collective places products, retailers and service providers in front of impressionable and influential consumers globally. In addition, professional barbers and licensed cosmetologists have access to cutting edge education. In 2016, B-Groomed is taking their collective on a 3 city tour for consumers, barbers and cosmetologists to touch and feel products in a cool and energetic exposition vibe. The expo, like the collective, welcomes both men and women consumers and professionals looking to be informed on some of the latest male trends across the global grooming industry.

“This isn’t your everyday pipe and drape expo, this is the B-Groomed experience”.

Expo Highlights • MAIN STAGE ENTERTAINMENT

• BARBER & HAIRSTYLIST LIVE SHOWCASES • FASHION SHOWS & CELEBRITY STYLISTS • TOP INDUSTRY PRODUCT DEMOS & PRESENTATIONS • WHISKEY & CIGAR LOUNGE • INTERNATIONAL GROOMING CHALLENGE - EVENING EVENT • PROFESSIONAL BEAUTY INDUSTRY EDUCATION • AUTO SHOWCASE & TEST DRIVES • OUTDOOR SPORTING • THE MAN CAVE • ARCADE & POOL TABLES • HEALTH & WELLNESS WORKSHOPS • BUSINESS SEMINARS • LIFESTYLE EXPERTS • THE TECHNOLOGY EXPERIENCE

Men’s Premium & Fashion Brands

Men’s spending on fashion and premium brands has started to outpace that of women over the past few years, and the gap is growing. Some of the contributing factors include rising incomes, a general demographic trend to marry later in life, and a high demand from newer markets. Globally, the men’s clothing market is growing 1.5 times faster than womens, and even accessories such as handbags are experiencing great momentum in men’s product sales. In addition, premium brands are no longer only for the well to do. Moderate to mid-range earners are increasingly purchasing premium products at a rate outpacing that of the wealthy. In today’s market, it’s important for most men to look and feel their best and they’re using premium brands to help accomplish this goal.

25-30 101.8 B 6B

Age range of men demonstrating the greatest rate of growth in spending on premium products. Annual retail sales of menswear in the U.S. This number is up 4.1% from 2013 and is expected to jump another 4.2% by 2017.

Spent annually by men on luxury bags. Just one prime example is that the market value for man bags has more than doubled over the past decade.

Men’s Grooming Industry

According to Google for the first time ever in 2015, men’s hair searches was 6 percent more popular than any women’s hair style search. The grooming industry for men is booming and all signs indicate it’s going to continue growing. The global male grooming market for 2016 is estimated to be worth more than 21.4 billion dollars. It wasn’t long ago that male grooming beyond a haircut and clean shave was reserved for the elite, but today those opinions have shifted and male grooming has become mainstream. As a result there are countless grooming products being created for men. Whether it is hair or skin care products, more and more men are choosing to make grooming a part of their daily routine. Men are seeking these products out themselves and doing the research to create their own style.

43% 440K 21.4 B

American men use skincare products that go way beyond shaving: moisturizers, anti-aging creams, eye gels, luxury facial cleansers, and concealers. Licensed barbers in the United States. Estimated global male grooming market for 2016.

THE NEW MUST HAVE ACCESSORY FOR MEN IS TO SPORT FACIAL HAIR IN THE FORM OF BEARDS, MUSTACHES, AND STUBBLE.

Engagement Opportunities PROFESSIONAL BARBER/STYLIST EDUCATION • Hair Coloring • Advanced Design Cuts • Shop Management • Creating a Brand • Manufacturing & Distribution • Business Development

• Clipper & Comb Cutting • Clipper Over Comb • Shear Cutting • Shear Over Comb • Razor Shaving • Latest Products

PLUS!

• Technology • Money Management • Health & Wellness • Insurance • Lifestyle

CONSUMER WORKSHOPS • Product Demonstrations • 2016 Fashion Trends • Creating Your Own Style • Accessorize the Total Look • The Newest Hair Style Trends

MAINSTAGE

• Product Demonstrations • Fashion Shows • Entertainment

• Wellness • Healthy Eating Demonstrations • Technology • Lifestyle • Fitness

• Motivational • Brand Presentations • PLUS MORE!

________________________

FOR EDUCATION, WORKSHOP & MAINSTAGE OPPORTUNITIES, CONTACT: [email protected]

Exhibit Floor LIFESTYLE • Travel • Health & Wellness • Insurance • Financial • Community

GROOMING • Consumer Hair Products • Shaving & Beard • Skin • Barber Tools • Barbering Schools • Barbershops • Professional Products

STYLE • Fashion Stylists • Clothing • Watches & Jewelry • Eye wear • Fragrances • Shoes & Socks • Ties & Accessories

LUXURY • Auto • Liquor • Cigars • Sports • Video Games • Technology • Electronics

Revel Fulton Market

1215 W. Fulton, Chicago IL 60607 • www.revelspace.com Known as the fastest growing and hottest neighborhood in Chicago, the Fulton Market neighborhood is modern, urban, cultural, and bustling. Creative and architectural firms; chic condos; boutique hotels; and trendy shops, eateries and galleries have either replaced or moved next door to former meat company buildings and cold-storage facilities. This unique fusion of past and present makes Fulton Market one of Chicago’s most sought-after neighborhoods. With sweeping views of the Chicago skyline from across the river’s south branch, Fulton Market also has the feeling of being immersed in, yet independent from, downtown.

Grooming Challenge EVENING EVENT

SATURDAY, JULY 9, 2016

OUTDOOR PARKWAY FOR AUTO & CIGAR SPONSORS

3 SPONSOR VIP SUITES AVAILABLE

Media Reach

27MM

SOCIAL MEDIA & DIGITAL IMPRESSIONS

We have direct access to over 15 private social media groups within the areas of barbering, hair, fashion and luxury brands. We have an open dialogue daily with these male consumers and industry professionals which allows us to ask questions about: classes, sponsors, event activities and attendance. This unique engagement gives us unprecedented access to the consumer and attendees wants and needs. In addition we are running preevent online Grooming Contests, Make-Over Video Campaigns and Instagram sizzle reels for distribution.

500K 50MM+

PAID SEARCH IMPRESSIONS Implement both Click through & Retargeting graphic adverts and search term campaigns in: • Google • Bing • Gemini • Youtube • Facebook • Twitter • Adroll • Yahoo • MSN • Reddit

PRE-EXPO POP UPS

B-Groomed has launched a series of Saks 5th Ave in-store Pop-Ups and Black Women’s Expo Men’s Pavilions. These experiential events provide us the opportunity to promote B-Groomed expositions by utilizing the Public Relations efforts of both companies. This includes digital/print marketing campaigns, ABC7 news segments, and iHeart Radio advertisements.

2MM

MARKETPLACE VIEWS

Through our extensive grassroots network of Barber Shops, Hair Salons, Fashion Boutiques we are distributing 150k flyers and 30k posters nationwide. Additionally we have secured a media partnership with BarberNV, the #1 International magazine.

Sponsorship Opportunities “PRESENTING SPONSOR” $40,000 PER CITY

• 20’x20’ Exhibit space • Evening event dedicated Gallery Space • Most prominent booth positioning on the floor • Inside front and back cover full page color ad in show guide • Your logo positioned as “Presented By” on all event signage, flyers, posters, and print advertisments • Web banner fixed on home page and on all inside pages • Main stage mention to visit your booth: 5 times per day, both days of event • Logo cycled on digital screens throughout day and evening events • 1 dedicated social media post each week leading up to event on all channels • Co-Branded on all designed Social media posts • 25 Exhibitor Badges • 10 VIP passes to all events • Brand positioned as “Presented By” in all press releases, articles and media

“THE TOTAL LOOK” SPONSOR $20,000 PER CITY

• 10’x30’ Exhibit Space • 10’x10’ evening event exhibit Space • Premium positioning on the floor • 2 full page color ads in show guide • Logo Inclusion on all event signage, flyers, posters, and print advertisments • 1 Web banner fixed on home page • Main stage Mention to visit your booth: 2 times per day, both days of event • Logo cycled on digital screens throughout event • 3 dedicated social media posts on all channels • Logo inclusion on all event promo social media posts • Mainstage presentation • 10 Exhibitor Badges • Brand mention in all Press Releases and Articles • 6 VIP passes to all events

“TAILORED TO FIT” SPONSOR $15,000 PER CITY

• 10’x20’ Exhibit space • Premium positioning on the floor • 1 full page color ad in show guide • Logo Inclusion on all event signage, flyers, posters, and print advertisments • 1 rotating web banner • One main stage mention to visit your booth • 1 dedicated social media post on all channels • Logo inclusion on all event promo social media posts • :30 second video spot played on stage • 6 Exhibitor Badges • 4 VIP passes to all events

“EVENING EVENT” INTERNATIONAL GROOMING CHALLENGE & MUSIC SHOWCASE $10,000 PER CITY • 10’x10’ Exhibit space at evening event • 1 full page color ad in show guide • Logo Inclusion on all evening event signage, flyers, posters, and print advertisments • 1 rotating web banner • Logo inclusion on evening stage • 1 dedicated social media post on all channels • Logo inclusion on all evening event social media posts • :30 second video spot played on stage • 6 VIP passes to all events

“LITTLE OFF THE TOP” SPONSOR $5,000 PER CITY

• 10x10 Exhibit space • Premium positioning on the floor • 1 half page color ad in show guide • Logo Inclusion on all event signage, flyers, posters, and print advertisments • 1 rotating web banner • 4 Exhibitor Badges

CORPORATE EXHIBIT SPACE $2,500 PER CITY

• 10x10 Exhibit space • 6’ table and 2 chairs • 10′ x 8′ Full custom printed back wall • 2 LED lights • Company listing online and within show guide • 2 Exhibitor Badges

ALL SPONSORSHIPS ARE CUSTOMIZABLE TO YOUR COMPANY’S NEEDS & BRANDING INITIATIVES! _______________________

CONTACT SPONSORSHIP SALES TODAY TO PARTICIPATE! _______________________

Ryan Gerald 1-808-276-3103

[email protected]

Jason Nelson 1-312-671-5665

[email protected] ______________________ ADDITIONAL SPONSORSHIP OPPORTUNITIES

• Industry Professional Classrooms • Main Stage • Liquor • Cigar Lounge • Food Trucks • Outdoor Sports Pavilion • Automotive • Media

Chicago

Los Angeles

REVEL FULTON MARKET

CASA VERTIGO

JULY 9-10, 2016

4.7M

Male Consumers Living In the Chicago Metropolitan Area.

53% 17% 22% 8%

Caucasian Black/African American Latino/ Hispanic Asian/Other

SEPTEMBER 11-12, 2016

Miami

NOVEMBER 13-14, 2016

6.4M

2.6M

32% 9% 45% 14%

35% 21% 35% 8%

Male Consumers Living In the Los Angeles Metropolitan Area. Caucasian Black/African American Latino/ Hispanic Asian/Other

Male Consumers Living In the Miami Metropolitan Area. Caucasian Black/African American Latino/ Hispanic Asian/Other

Jason Nelson

Ryan Nelson

CEO 1-312-671-5665 [email protected]

CFO 1-808-276-3103 [email protected]

Pat Barry

Christopher Burke

International Co-Director 00353 86 8767826 [email protected]

National Co-Director 1-614-704-2886 [email protected]

Lassandra Smith

Education & Stage Producer [email protected]

B-Groomed, Inc. 4102 Alexander Circle, NE • Atlanta, GA 30326

www.B-Groomed.com | 1-877-340-2244 B Social with us at:

@ BGroomedExpo