2 0 1 5

BEST NEW

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

Better Homes and Gardens

2015

BEST NEW PRODUCT

AWARDS Register today at

BestNewProductAwards.biz The LARGEST and most CREDIBLE consumer packaged goods awards program— voted by consumers.

What is the Better Homes and Gardens BEST NEW PRODUCT AWARDS program?

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BEST NEW

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

A Consumer-Voted CPG Award Backed by BHG • T he Better Homes and Gardens Best New Product

Consumer Testimonials •G  ain access to hundreds of market ready,

product specific consumer testimonials for use in marketing and promotions.

Awards (BNPA) program is 100% consumer-voted, focusing on the best and most appealing new Beauty, Food and Beverage, Health and Personal Actionable Research Care, Pet and Household products launched • I n addition to determining the winning products, between January 1, 2013 and June 30, 2014. survey participants answer questions about specific products and market trends. •M  arket research firm BrandSpark International conducts a nationwide survey. • The results are packaged as two separate research reports: •W  inners are determined based on product appeal and consumer repurchase intent. 1) The BrandSpark/Better Homes and Gardens American Shopper Study includes: • Last year: - Drivers of Purchase - Over 80,000 consumers voted in the online - Media Effectiveness for New Products survey - Retail Insights - Over 120 leading manufacturers and 295 2) Category & Product Research Report with products participated in 91 categories. insights relevant to your specific product. - In 2014, the program generated nearly 400 million media impressions.

Editorial Feature

Easter feast p. 128

APRIL 2014 BHG.COM

Color made easy PLUS:

PORCH IDEAS p. 58

ADD COLOR TO NEUTRAL ROOMS p. 50 BRIGHT BORDERS TO PLANT NOW p. 90 Display Until April 15, 2014

$3.99

OUR COLOR PALETTE OF THE YEAR p. 34

SMART STYLE 10 GREAT

Editorial coverage begins in April, including our interactive Tablet Edition

37 million impressions

We were thrilled to be included as a Best New Product Award winner. We’ve been able to fully leverage the power of the consumer-voted award across the Sauté Express ecosystem, including updating all packaging. – ALLISON O’KEEFE, ACCOUNT SUPERVISOR COLLE+MCVOY & EXPONENT

Tremendous Exposure Backed By One of America’s Most Trusted Brands

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BEST NEW

Through in-magazine editorial, advertorials, television, digital, mobile and social media outlets, Better Homes and Gardens and the Best New Product Awards PR team generated NEARLY 400 MILLION MEDIA IMPRESSIONS for the 2014 winners and the program.

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

Print Promotion Advertisement

2 0 1 4

BEST NEW

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

ADVERTISEMENT

ENTER TO WIN!

ADVERTISEMENT

LAND O’LAKES SAUTÉ EXPRESS MEAL STARTER Best New Butter Blend

Better Homes and Gardens

Over 80,000 consumers participated in an independent research study to determine the Best New Products of 2014. Check out the winning products below and enter for a chance to win $1,250 to spend on all 91 Best New Products of 2014.

2014 BEST NEW PRODUCT AWARDS

1

2

3

4

5

Download the free Blippar App from the App Store or play store on your device.

With the Blippar App open, hover your device over this page.

Interact with this page on your device and complete the registration form to enter.

Receive a handy shopping list for your next trip to the store!

No Smart Phone? No worries. Visit bhg.com/ BestNewProductAwards to enter online.

2014 BEST NEW PRODUCT AWARD WINNERS

Over 80,000 DISCERNING CONSUMERS participated in an independent research study conducted by BrandSpark International and Better Homes and Gardens.* These consumers selected the 91 most appealing and innovative BEAUTY, FOOD & BEVERAGE, HEALTH & PERSONAL CARE and HOUSEHOLD PRODUCTS of 2014. Check out a few of the winners below and what consumers are saying about them.

ALL® MIGHTY PACS®

BARILLA VEGGIE PASTA

Best New Single Dose Laundry Detergent

Best New Pasta

FARMER’S GARDEN BY VLASIC PICKLES Best New Pickle

Selected by

Consumers Like You! ORTEGA FIESTA FLATS FLAT BOTTOM TACO SHELLS Best New Mexican Food

BEAUTY • Axe Apollo Body Spray • bareMinerals Correcting Concealer

Broad Spectrum SPF 20

• Olay Age Defying Sensitive Skin Day

Lotion with SPF 15 • Olay Fresh Effects {S’wipe Out!}

Refreshing Make-up Removal Cloths

LashBlast Mascara

• Olay Pro-X Tone Correcting Protocol • Olay Regenerist Micro-Sculpting Cream

• COVERGIRL + Olay Eye Rehab CC Cream • Olay Total Effects Moisturizer +

Serum Duo

• COVERGIRL Outlast Stay Fabulous

3-in-1 Foundation

• Olay Total Effects Tone Correcting

CC Cream

• Crest 3D White Whitestrips 1 Hour Express • Dove go fresh Restore with • • • • • •

NutriumMoisture Body Wash Dove Men+Care Aqua Impact Body & Face Wash Dior Instant Gentle Cleansing Oil Gillette Venus & Olay Sugarberry Razor Marc Jacobs Lash Lifter Gel Volume Mascara      Maybelline New York Color Sensational Color Whisper Lipcolor Neutrogena Rapid Tone Repair Night Moisturizer

• OPI Liquid Sand Nail Lacquer • Pantene AgeDefy Conditioner • Pantene AgeDefy Shampoo • Peter Thomas Roth Un-Wrinkle Turbo • • • • •

Face Serum Regeneration Tight, Firm & Fill Extreme Eye Complex SensatioNail Starter Kit Suave Professionals Moroccan Infusion Styling Oil tarte double detox Amazonian clay exfoliating facial mask Yes to Cucumbers Gentle Milk Cleanser

FOOD & BEVERAGE

• Idahoan Steakhouse Red Potatoes • Keebler Simply Made Cookies

• pizzeria! from DIGIORNO • Quaker Big Chewy Chocolate Chip

Granola Bars • Kellogg’s Raisin Bran Omega-3 Cereal • Lindt EXCELLENCE Chocolate Diamonds • Quaker Perfect Portions Oatmeal • Sauté Express Sauté Starter by • Marie Callender’s Cheddar Biscuit Land O’Lakes

Breakfast Sandwich

• SeaPak Shrimp Spring Rolls • Naked Juice Power Garden • Ortega Fiesta Flats Flat Bottom Taco Shells • Silk Light Almondmilk • SunChips Sweet & Spicy BBQ • Orville Redenbacher’s Pop Crunch • Tyson Any’tizers Sweet Garlic Glazed Brown Sugar Cinnamon Popcorn • P.F. Chang’s Mongolian Chicken Meal Kit • PHILADELPHIA Chocolate

Boneless Chicken Wyngz • Yoplait Greek Frozen Yogurt Bars

Honey Caramel

HOUSEHOLD • all fresh & sensitive Laundry Detergent • all mighty pacs Laundry Detergent • Bounty DuraTowel • Cascade Platinum Dishwasher Detergent

• • •

• Charmin Ultra Strong Bath Tissue • Duracell Quantum • Gain Original with Clean Boost Liquid

Laundry Detergent • Glade Wax Melts Warmer • Huggies Little Snugglers Size 3 Diapers

• • • •

• Barilla Veggie Pasta

• Farmer’s Garden by Vlasic pickles

• Huggies Natural Care Baby Wipes

•

• Betty Crocker Hershey’s s’mores

• Gardein Crispy Chick’n Sliders • Green Mountain Coffee Defend Blend

• Liquid-Plumr Double Impact Snake +

•

• • • • •

premium cupcake mix Cadbury Ice Cream Bar English Toffee Caffeine Free Coke Zero Coffee-mate Natural Bliss Low Fat Chocolate Del Monte Diced Mangos Fruit Cup Eggo Wafflers Waffle Bars

Gel System Milk-Bone Trail Mix Minwax Wood Finishing Cloths OxiClean 2in1 Stain Fighter plus Color Safe Brightener Pledge FloorCare Wood Spray Cleaner Rejuvenate Soap Scum Remover Seresto Flea and Tick Protection Collar for Dogs Snuggle Exhilarations Fabric Softener Swiffer Dusters Refills with Gain Scent Ultra Palmolive Scent Essentials Lotus Blossom & Lavender Dish Soap

• Grill Mates Montreal Steak Sauce

HEALTH & PERSONAL CARE

• Grill Mates Smokin’ Sweet Tea Marinade • the happy egg co.

• AVEENO Skin Relief Healing Ointment • Crest 3D White Arctic Fresh Toothpaste

• Method Foaming Blue Poppy Hand Wash • ThermaCare Muscle & Joint HeatWrap

• Dove Men+Care Cool Silver

• Secret Clinical Strength Stress

• Harmless Harvest 100% Raw

Coconut Water • Heinz Jalapeño Tomato Ketchup

Antiperspirant • FiberChoice Fruity Bites

“I love that I can just throw it in the washer. No measuring or anything. They work great to get my clothes clean the first time!” - ELISABETH S.

“For those who don’t eat enough veggies, which would be me, I can get my veggies in a yummy pasta.” - GAIL P.

BestNewProductAwards.com

REJUVENATE SOAP SCUM REMOVER Best New Tile Cleaner

to download your shopping list of all the winners. While there, ENTER for a chance to win the $1250 SHOPPING SPREE SWEEPSTAKES to spend on all of the 91 Best New Products of 2014.

“It looks fresh and appealing! Like homegrown! Also, it tastes as good as it looks!” - BARBARA H.

www.all-laundry.com

www.Barilla.com/Veggie

www.farmersgardenvlasic.com

FIBERCHOICE FRUITY BITES Best New Dietary Supplement

HEINZ TOMATO KETCHUP BLENDED WITH REAL JALAPEÑO Best New Condiment

IDAHOAN STEAKHOUSE RED POTATOES Best New Side Dish

“They really are yummy. So it’s an easy and tasty way to get extra fiber.” - EILEEN D.

“Just something a little different. Great on burgers!” - KATHY H.

“They were awesome! Super easy to make and great flavor. Excellent value for the price.” - JAN M.

www.fiberchoice.com

www.facebook.com/HeinzKetchup

www.idahoan.com

Response Antiperspirant

“This was so easy to use and the kids loved the way they looked—something different.” - CHRISTINE H.

“Worked better than advertised.”

www.ortega.com

www.rejuvenateproducts.com

SERESTO FLEA AND TICK PROTECTION COLLAR FOR DOGS Best New Flea & Tick Control

THERMACARE MUSCLE & JOINT HEATWRAP Best New External Analgesic

May Shopping List & Sweepstakes Advertorial Page featuring a Blippar Mobile Promotion

37 million impressions

- MARIA S.

“Lasts eight months and still works even when my pet is wet.” - NORMA JO B.

“It lasts a long time and relieves muscle aches better than other products I have used.” - SHIRLEY T.

www.seresto.com

www.thermacare.com

• ZzzQuil

NO PURCHASE NECESSARY TO ENTER OR WIN. Subject to Official Rules at www.bhg.com/bestnewproductawards. The 2014 Best New Product Awards Sweepstakes begins at 12:00 a.m. E.T. on 1/17/2014 and ends at 11:59 p.m. E.T. on 6/30/2014. Open to legal residents of the 50 United States, and the District of Columbia, 21 years or older. Limit one (1) entry per person and per email address. Message and data rates may apply for wireless entry. Void where prohibited. Sponsor: Meredith Corporation.

Visit

www.sauteexpress.com

FOOD & BEVERAGE (CONTINUED)

• bareMinerals Marvelous Moxie Lipstick • COVERGIRL Clump Crusher by

“Easy to use, multiple uses per box, and the product you make with it can be used several ways.” - WHITNEY R.

Enter to Win!

*Based on a national study conducted by BrandSpark International among 80,000 consumers. Winners are chosen using consumer appeal and repurchase intent measures proprietary to BrandSpark International. Winners are based on the highest numerical scores, and not necessarily on statistical significance.

NO PURCHASE NECESSARY TO ENTER OR WIN. Subject to Official Rules at www.bhg.com/bestnewproductawards. The 2014 Best New Product Awards Sweepstakes begins at 12:00 a.m. E.T. on 1/17/2014 and ends at 11:59 p.m. E.T. on 6/30/2014. Open to legal residents of the 50 United States, and the District of Columbia, 21 years or older. Limit one (1) entry per person and per email address. Message and data rates may apply for wireless entry. Void where prohibited. Sponsor: Meredith Corporation.

June Advertorial Spread*

37 million impressions

TV Support

National & Local Broadcast Segments: Two National Satellite Media Tours hosted by BHG editors 38 local stations across America, national syndicated shows and radio broadcasts

Social Interaction BHG BNPA Board on Pinterest

BHG Facebook Posts

*Inclusion based on winner’s package investment.

BHG .com

BHG.com downloadable shopping list, consumer sweepstakes and winners’ slideshow BNPA Gift Bag promotion on BHG Blogger Network

Why Participate? 2 0 1 5

Connect With Your Consumer

BEST NEW

PRODUCT

Leverage the BHG Best New Product Awards logo across multiple media platforms to drive sales.

Voted by Consumers ~ Research by BrandSpark ~

Print ©Johnson & Johnson Consumer Companies, Inc. 2012

Only the best from Mother Nature. And you, Mom.

Just in time for Cinco de Mayo, we’ve been voted a Better Homes and Gardens

Best New Mexican Food Product

in a study of 80,000 consumers by BrandSpark International.

ADD SOME CRUNCH TO YOUR NEXT FIESTA.

The ingredients in JOHNSON’S® NATURAL® products come from five key sources: coconut, cottonseed, palm, soybean and sugarcane. And unlike other natural products, JOHNSON’S ® NATURAL® is proven by years of research (nobody does more!) to be the gentlest for my baby skin.

FOR GREAT FIESTA FLATSTM RECIPES, VISIT ORTEGA.COM OR /ORTEGATACOS.

Plus, there are no parabens, dyes, animal by-products, lanolin, paraffin, silicones, phthalates or irritating essential oils.

Based on the 2014 BrandSpark/Better Homes and Gardens American Shopper Study of 80,000 voters nationwide. For more information, visit www.BestNewProductAwards.com.

Mom, you’re a natural.

Johnson & Johnson ADVERTISEMENT

have

Best New Beauty Products

Voted by Consumers, Recommended by Consumers. Looking for the best way to beat the heat and stay beautiful this summer? We’ve asked over 80,000 CONSUMERS, just like you, in an independent survey to tell us which products they like best and would buy again. Just in time to refresh your summer beauty routine, take a look at what discerning shoppers across the country had to say about these 2014 Better Homes and Gardens Best New Product Award winning products.

Visit pgeveryday.com for more information on these winning products and valuable coupons!

OLAY TOTAL EFFECTS TONE CORRECTING CC CREAM Best New Facial CC Cream

SECRET CLINICAL STRENGTH STRESS RESPONSE ANTIPERSPIRANT Best New Women’s Antiperspirant

COVERGIRL CLUMP CRUSHER BY LASH BLAST Best New Mascara (Under $10)

OLAY FRESH EFFECTS {S’WIPE OUT!} REFRESHING MAKE-UP REMOVAL CLOTHS Best New Facial Wipe

PANTENE AGEDEFY SHAMPOO & CONDITIONER Best New Shampoo Best New Conditioner

COVERGIRL + OLAY EYE REHAB CC CREAM Best New Eye Cream (Under $40)

“Convenience of sheer coverage, moisturizer and sunscreen in one product.” - SHIRLEY M.

“It really works. Especially in hot weather.” - JANICE P.

“Gives major volume and makes eyes look awesome!” - JESSI L.

“Love how it removes my waterproof mascara when I go on vacation.”

“Helps keep my hair from drying out from the sun and the dryer.”

“It makes my eyes look better and hides the dark circles.”

- ANNETTE C.

- PAULINE D.

- JACQUELINE B.

CREST 3D WHITE WHITESTRIPS 1 HOUR EXPRESS Best New Teeth Whitening Kit

“Removes years of stains in 1 hour.” - CHRISTINE T.

P&G Spread Incorporating BrandSpark/BHG American Shopper Study Research

ADVERTISEMENT

Make This Spring Your

Personal Best Spring is a great time for a seasonal spruce-up! These tips and award-winning products can help you keep up with new routines and keep your home at its best. You’ll be sure to spring forward!

OLAY REGENERIST MICRO-SCULPTING CREAM Best New Facial Moisturizer

“It makes your skin feel wonderful and helps soften lines.” - SHANNON W.

GREAT IDEA!

Olay Total Effects Tone Correcting CC Cream purchasers believe the product is innovative.

Ocean Spray

Ortega

ADVERTISEMENT

The

©2014 B&G Foods, Inc.

WORKS GREAT!

Secret Clinical Strength Stress Response Antiperspirant purchasers find the product to be highly effective at preventing perspiration body odor.

COVERGIRL Clump Crusher by Lash Blast Mascara purchasers are completely satisfied with the product’s value.

Olay Fresh Effects S’wipe Out! Refreshing Make-up Removal Cloths purchasers consider the product to be highly effective at removing make-up.

Pantene AgeDefy Shampoo and AgeDefy Conditioner purchasers would recommend both products to a friend.

COVERGIRL + Olay Eye Rehab CC Cream purchasers say they will be purchasing this product again.

Crest 3D White Whitestrips 1 Hour Express Teeth Whitening System purchasers find the product to be very convenient and easy to use.

Olay Regenerist Micro-Sculpting Cream purchasers believe the product is highly effective.

*Source: 2014 BrandSpark/Better Homes and Gardens American Shopper Study of 80,000 consumers nationwide. For more information visit: www.BestNewProductAwards.com

BHG0614P&GSpread-final.indd 1

These proven performers have garnered more accolades from leading authorities. Stock up on these award-winning products made with American jobs. For a list of P&G products with the seal go to goodhousekeeping.com/ghseal

4/2/14 4:43 PM

Broadcast/Video

Finish Commercial

Olay Integrated Segment on BETTER TV

P&G Custom Unit Across Meredith Titles

In-Store/On-Pack

Sauté Express Product Packaging

Classico Pizza Sauce Packaging

Pantene Displays at Walmart

Social Media

Zzzquil’s Twitter Page

Curel’s Facebook Page

Olay’s Facebook Page

Online MANUFACTURER’S COUPON CUPÓN DEL FABRICANTE

EXPIRES: 1/31/12 VENCE: 1/31/12

$

2.00OFF ONE (1) LASHBLAST Mascara product.

$

2.00

DE DESCUENTO ONE (1) LASHBLAST Mascara product. (excludes accessories and trial/travel size)

CONSUMER: Valid ONLY by purchasing the brand size indicated. May not be reproduced. Void if transferred. You pay any sales tax. Any other use constitutes fraud. ONE COUPON PER PURCHASE. DEALER: Sending to Procter & Gamble, 2150 Sunnybrook Drive, Cincinnati, OH 45237, signifies compliance with “Requirements for Proper Coupon Redemption.” Copy available by writing to the above address. Cash Value 1/100 of 1¢. CONSUMIDOR: Válido SÓLO con la compra del producto y tamaño indicados. No se aceptan reproducciones. Es nulo si es transferido. Usted paga cualquier impuesto de venta. Cualquier otro uso es fraude. UN CUPÓN POR COMPRA.

0000-0000-0000

VOTED “BEST NEW PRODUCTS”!

(excludes accessories and trial/travel size)

MANUFACTURER’S COUPON CUPÓN DEL FABRICANTE

EXPIRES: 1/31/12 VENCE: 1/31/12

$

Best New Mascara

2.00OFF

ONE (1) OUTLAST STAY FABULOUS product.

$

(excludes accessories and trial/travel size)

2.00

DE DESCUENTO

Clump Crusher Mascara

ONE (1) OUTLAST STAY FABULOUS product.

Outlast 3-in-1

Based on the 2014 BrandSpark/Better Homes and Gardens American Shopper Study of 80,000 voters nationwide. For more information visit www.BestNewProductAwards.com

Covergirl Digital Ads

(excludes accessories and trial/travel size)

0000-0000-0000

Best New Foundation

CONSUMER: Valid ONLY by purchasing the brand size indicated. May not be reproduced. Void if transferred. You pay any sales tax. Any other use constitutes fraud. ONE COUPON PER PURCHASE. DEALER: Sending to Procter & Gamble, 2150 Sunnybrook Drive, Cincinnati, OH 45237, signifies compliance with “Requirements for Proper Coupon Redemption.” Copy available by writing to the above address. Cash Value 1/100 of 1¢. CONSUMIDOR: Válido SÓLO con la compra del producto y tamaño indicados. No se aceptan reproducciones. Es nulo si es transferido. Usted paga cualquier impuesto de venta. Cualquier otro uso es fraude. UN CUPÓN POR COMPRA.

Barilla.com

Centrum/Walmart eBlast

Why Participate? 2 0 1 5

BEST NEW

PRODUCT Voted by Consumers

The BNPA Logo Drives Purchase Influence of CPG products

~ Research by BrandSpark ~

Logo influence on Product Purchase: 7-10 on 10-pt scale (10 = Extremely Influential)

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41%

BEST NEW

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

Logo B Logo C

31% 26%

Logo D

21%

Logo E

21%

Study Indicates an

18% Sales Lift with a Promotion Highlighting the BNPA Winners at Retail

Source: 2014 BrandSpark American Shopper Study, purchase influence among Survey Sampling panelists weighted to the MRI Principal Grocery Shopper profile. Notes: These results are among Survey Sampling only.

The Better Homes and Gardens Best New Product Awards is something I feel is great for new food products out there in the marketplace. Winning that award, or even being considered for that award, really sets you apart from the rest of the competition. It means a lot for our consumers, and it means a lot in the industry as well. – JUV MARCHISIO, SR. BRAND MANAGER ORTEGA, B&G FOODS, INC.

For us, what sets it apart, is that it’s voted on by consumers themselves. So, that really lends itself greater credibility in the fact that it shows that consumers have been receptive and like our products. It’s a really great honor for us. – JULIE NORMAL, ASSOCIATE BRAND MANAGER THERMACARE, PFIZER

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BEST NEW

Benefits & Investments For Entrants

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

All entrants receive program benefits including a topline trends report from the BrandSpark/ BHG American Shopper Study and a complimentary research presentation of the results. Winner’s packages for utilizing the seal and in-depth research reports are available for purchase.

ENTRANTS

$1,000 Entry Processing Fee ($800 if brand commits by July 15)

Research • Topline Trends from the BrandSpark/

BHG American Shopper Study

Events • Complimentary Research Presentation (Spring and Summer 2015) • Invitation to the NY BNPA Event (Winter/Spring 2015)

2014 WINNERS

If your product wins in its category, and you opt not to invest in the BNPA program, please be advised that you will not be permitted to announce or mention your award win anywhere publicly including online or via social media or use the Best New Product Awards logo in your marketing and PR materials. In addition, any editorial or promotional coverage garnered through the National PR Tour or appearing in Better Homes and Gardens magazine cannot be “re-run” or posted via your own social/PR channels.

2015 Best New Product Awards 2 0 1 5

BEST NEW

PRODUCT Voted by Consumers ~ Research by BrandSpark ~

Comprehensive Winner’s Package Available! Timing • J ULY 15, 2014: Early bird registration closes. •A  UGUST 15, 2014: Registration closes. •O  CTOBER & NOVEMBER 2014: Survey in field. • EARLY DECEMBER 2014: Winners are notified. Winner’s packages available for purchase. • J ANUARY 2015: Consumer and Trade publicity efforts begin.

Register today at

BestNewProductAwards.biz •E  LIGIBILITY: New and innovative CPG products within the Beauty, Food and

Beverage, Health and Personal Care, Pet and Household categories launched between January 1, 2013 and June 30, 2014.

•R  EGISTRATION: $1,000 per product ($800 if brand commits by July 15).

Contacts Hashim Rizvi Best New Product Awards USA Program Director 647.631.7598 [email protected]

Kristina Herman Better Homes and Gardens Program Manager 212.455.1183 [email protected]