Automotive M2M, Asset Tracking and Telemetry Moderator: Matthias Brucke, Director Business Development, R&D Division Transportation, OFFIS Institute for Information Technology

Panelists: David Wigglesworth, Director of Data Services, Iridium Norbert Handke, CEO, ITS Network Germany, Berlin Kim Bybjerg, Managing Director, M2M Team, KPN Fredric Liljeström, Sales Director, Telenor Connexion Oliver Spielvogel, Head of PDC Machine 2 Machine, T-Systems

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Norbert Handke CEO, ITS Network Germany, Berlin

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Brave new world for the road administration Will the future C2X-Information cover all the needs of the public authorities? Berlin 15 April 2010 Conference Sponsors

Dr. Ing. Norbert Handke

The public past

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The private future

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WLAN

Car-to-Home Car-to-Car

Car-to-Infrastructure

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Car-to-Enterprise

Disadvantages

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Obstacles

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Critical situations

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Secondary influences Strategies

Pre-selection activation

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Problem Priority: 1. 2. 3. Conference Sponsors

4.

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Pea counting

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Solutions

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Oliver Spielvogel, Head of Project Delivery Center M2M-Solutions.

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Deutsche Telekom. Partner for connected life and work. Deutsche Telekom delivers one-stop services and solutions: for all customer communications needs – at home, on the move and at work. T-Mobile Telekom T-Systems

T-Mobile off ers cell-phone solutions in the Netherlands, Austria, the Czech Republic and the USA.

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The Telekom subsidiaries prov ide products and serv ices f or the f ixed network, mobile communications, the Internet and IPTV in Europe.

T-Sy stems delivers ICT solutions f or major corporations and publicsector organizations worldwide.

Connected mobility – market trends Consumer

Car OEM‘s

Market share of mobile internet > 25% in 2012 requires an adequate automotive service and usability concept

New market trends and new service offerings Electro-mobilty, carsharing, POI, …

Macro-trends

Regulatory

Logistics & Transport

SIM-Card in every car in 2014 (E-Call)

New logistc concepts Realtime tracking of goods

Value add of Deutsche Telekom

We make driving more efficient and safer. Therefor we connect the vehicle with it‘s surroundings and the driver with his personal work- and life environment.

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Challenges consumer vehicles. Smartphone Integration is a must for Acceptance. The embedded access (SIM) must be synchronized with the private smartphone of the user to share the same data and configuration of home, vehicle and on-the-go. HMI is essential for the safe and easy Usage of all Services. Only if the interface of content and services is designed for easy and safe usage for the driver, there will be regulatory ermission to usage.

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New Mobility Services. Development needs an open market approach for offerings such as:
Car-based Services (traffic flow, mobile Hotspot, …)
Access to Automotive-specific Networks (ADAC, …)
Online Parking Services (Selection, Navigation, Reservation, Billing, …)
Individualization (Car Configuration, …) Pay per use, no hidded fees for e.g. Europe-wide roaming. The user is willing to pay for device synchronization, a combined connectivity rate and services on a pay-per-use basis.

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DTAG services for consumer vehicles. Automotive Social Automotive Internet Internet Social OEMs CommuOEMs Service Service Service Service CommuProvides nities Provides Providers Providers nities

• • • •

Embedded Solution

.. .. ..

Connected Work Services

Service Platform Vehicle Centric Services

T-Systems Integrations-Platform

Traffic Traffic Mgmt. Mgmt.

Screen

Connected Life Services

Personalisation Service integration Automotive security App store Stand alone Device

Smart Phone

Consumers Connected Connected to portable devices within the vehicle Conference Sponsors

Connected Connected around the vehicle to the cloud

Challenges commercial vehicles. Next Generation Fleet Management Solution. New and enhanced services like remote diagnostics or maintenance service integration could provide new value creation models for truck and trailer OEM‘s and rental companies. Realtime Logistic Services . Innovative industry-specific logistic concepts will require realtime status informations about goods and enable transport control for supply chains. Driver oriented Services New services and devices will support drivers of commercial vehicles : - business (parking lot finder, transport mangement, …) - private (communities, truck-to-truck communication, Web 2.0…)

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DTAG services for commercial vehicles. OEM-Dealer & Repair Shops

Freight Forwarder

Logistic Network Operator

DispositionSystem

Logistic ControlSystem

OEMs Backend & Diagnostic Systems

Portals

Clients

T-Systems Integrations-Platform

3rd-Party Services Conference Sponsors

Truck & Bus

Driver

Interfaces

Apps

Fleet Management Services

Driver - Connected Work Services

Connected Logistics Services

Driver - Connected Life Services

Trailer

Goods

Devices

Facilities

Iridium Satellite LLC David Wigglesworth Director – Data Services David. [email protected] +1-703-287-7441

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Company Overview

•Satellite voice and data solutions for enterprise & government – The only provider offering 100% worldwide coverage – Unique, resilient mesh satellite architecture – 66 satellite Low Earth Orbit (LEO) constellation •End of Q3 ~413,000 subscribers (vs. ~339,000 a year ago) •Publicly Traded NASDAQ:IRDM •2010YTD Revenue (9 months) ~$260M (vs. ~$243M a year ago) •2010YTD Operational EBITDA (9 months) ~$116M (vs. ~$103M a year ago)

•Complements terrestrial communications solutions – Less than 10% of the earth’s surface is served by terrestrial wireless and wireline 1) Includes direct and indirect DoD rev enues and rev enues f rom cert ain other g overnmental

Conference entit ies through the DoD gateway. Sponsors

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Introducing…

Iridium 9602 Conference Sponsors

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True Global Capability

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Issues the we face: •Reducing the capital cost of solutions •Reducing the operating cost of solutions •Perceptions of cost vs quality

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Solutions • Capital costs – Increased investment in hardware integration • IC, product level

– Licensing of IP • Allow others to use with different economic models

• Operating costs – Integration with cellular at network level • • • • Conference Sponsors

Cellular is a network of networks Iridium is a true global network capability Single entity for provisioning, billing, network connectivity One interface

Solutions • Cost vs. quality – Define requirements – Understand what you are paying for • • • •

Message size Latency – Amount and uniformity Coverage – Is the service available where you want it today? Network quality -

– Hardware cost vs. service cost • Cheapest hardware may not provide the ROI you expected – If the service doesn’t perform as expected

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Fredric Liljeström Sales Director Telenor Connexion

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2010 Launch of new Serv ice Portal and increased geographical presence

2008 - Telenor Connexion AB established • Sole focus on managed connectivity solutions for global M2 M & telematics deployments • Incorporating +10 years of M2M experience • 100% owned by Telenor ASA • Headquartered in Stockholm, Sweden • +65 employees

2009 New M2M technical platf orm launched

2003 First large scale customers, ex Securitas

Late 90’ M2M pioneering ex Volv o

2008 eSIM patent approv ed

2006 Activ ely addressing global market, Daimler acquired 2005 Large-scale AMR roll-out f or Fortum & E.ON

2000 Acquired M2M early adopters

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Challenges: How do we find the best balance between OEM embedded or consumer brought in equipment?

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Challenges: M2M and telematics is by nature much more international than the traditional voice and data business. This poses new challenges to the industry.

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Challenges: There is no single ”killer application” for telematics. To build a sustainable business, we need to create an eco-system where all stakeholders can be profitable. How do we do that?

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Kim Bybjerg Managing Director, M2M KPN

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• KPN – – – – – –

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Owned mobile networks in Netherlands, Germany & Belgium Global connectivity through roaming network partners European Union is considered as ‘KPN native market’ for M2M 30.599 FTE staff € 13.4 billion revenues € 5.5 billion EBITDA

Embedded Connectivity and the Role of the Mobile Device Building stronger business together

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Traditional mobile market •

The traditional mobile market is mostly driven by device operating systems

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Handset manufacturers determine the market

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Subsidised hardware and (low) prices are key for success in the traditional market

But that’s not what M2M is about….. Conference Sponsors

The new mobile market: managed connectivity “The M2M market is gaining momentum with growth expected to exceed 106 million units shipped in 2015…” ABI; October 6th 2010  M2M is about business transformation  M2M is about building eco-systems and partnerships  M2M is about product development and TCO Conference Sponsors

The iPad business model is non-sustainable

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Embedded connectivity is the future

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What do businesses expect from operators? • • • • • • • •

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Speed, Flexibility, Control & Manageability 1 SIM card, 1 Contract, 1 Device approval process Predictable costs European and International pricing (Tailored to your business) Advise on new distribution and service channels A strong partner in delivering an integrated end-to-end solution Project Management and Technical consultancy Mobile operators should be consulted in a much earlier stage of product development when connectivity is an integrated part of the product

M2M opportunity - Independent platform delivered with partnerships Strategic partnership • Strategic partnership with independent platform of Jasper Wireless – Lead exchange with other telecom operators that use the Jasper platform – Jasper platform provides a global solution and is highly user friendly

KPN group wide strategy • Become leading M2M service provider in the pan-European and local markets – Service large clients that require panEuropean solutions with one European team – Service clients that require local solutions with local teams

Major contract wins KPN Pan-European solution

• Scale is key in M2M market – Partners for Australia, South America and South East Asia to follow Conference Sponsors

Global solution

Global solution

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