AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 1
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 2
2
AUMA
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 3
German Trade Fair Association Founded in 1907, AUMA represents all partners in the German trade fair industry, whether exhibitors, visitors, organisers or service companies. In the service of its members, it endeavours to ensure that: r trade fairs are the number one marketing instrument for the exhibiting and visiting industry, r Germany as a trade fair venue remains world leader with its international events, r trade fairs abroad organised by German companies play a leading role. AUMA's principal responsibility is to strengthen German trade fairs both within Germany and abroad. To this end, AUMA promotes the quality of German trade fairs by creating market transpa-
rency, by supporting the cooperation of market partners, by sharing information and experience among its members and with projects involving members. In particular, AUMA supports the market activities of German medium-sized companies regarding their participation in trade fairs both in Germany and abroad.
AUMA
1907 established
As the central industry association, AUMA pools and represents the strengths and interests of the exhibiting, visiting and organising trade fair industry, as well as trade fair service providers, at both national and international level. Internally, AUMA works actively towards balancing interests of these industry groups.
3
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 4
Members AUMA's current total of 75 members include German trade fair organisers, leading associations of the manufacturing industry, retail trade, wholesale and foreign trade, handicrafts and agriculture, as well as the Association of German Chambers of Commerce and Industry. In addition, all key industrial associations with an interest in trade fairs are organised within AUMA. Its members also include companies organising foreign trade fair participations, as well as the organisers' associations GDG (Association of Major German Exhibition Organisers), IDFA (Association of German Trade Fair Organisers) and FAMA (Special Association of Fairs and Exhibitions). Service provider organisations, including FAMAB representing the interests of stand construction companies, designers
4
AUMA
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 5
and event agencies, the association of trade fair forwarders, as well as the EVVC (European Association of Event Centres) are also members of AUMA. Organisation The principal bodies within AUMA are the General Meeting, Executive Board and Management. The Executive Board consists of a maximum of 22 representatives of the exhibiting and visiting industry as well as of trade fair companies. The chairman and second deputy chairman must be from the exhibiting industry, and the first deputy chairman from a trade fair company. AUMA offers working groups for its members. They promote the exchange of experience, make recommendations and prepare the decisions of other bodies.
5
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 6
6
AUMA responsibilities Representing interests
Business fields
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 7
AUMA represents the interests of the trade fair industry vis-à-vis the legislative and executive bodies at the federal and state levels as well as the EU level, particularly with respect to promoting sales and exports, sustainability, as well as matters relating to tax, building and employment law. What's more, it helps to bridge the gap between the interests of exhibitors, visitors and organisers. It builds relationships to foreign and international trade fair organisations. AUMA is a member of UFI – the Global Association of the Exhibition Industry. It works alongside groups from other organisations within the trade fair industry, including the organisers’ associations IDFA and FAMA. AUMA occupies a permanent seat at the meetings of the German federal/state committees for domestic and foreign trade fairs.
7
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 8
auma.de
5
thousand
trade fairs
8
Advice and information AUMA provides information on dates, services, exhibitor and visitor numbers of domestic and foreign trade fairs to help exhibitors and visitors from around the world in their decisions regarding their participation in trade fairs. AUMA offers data on over 5000 events in its international trade fair database at t auma.de, which is available in four languages. It provides publications on trade fair dates and tips for participating in trade fairs. The management of the Society for Voluntary Control of Trade Fair and Exhibition Statistics (FKM) resides at AUMA.
Coordinating foreign trade fair activities of German businesses In selecting foreign trade fair participations of the German Federal Ministries for Economic Affairs and Energy and of Food and Agriculture, AUMA coordinates the interests of German businesses. It supports the Ministries in the implementation of their foreign trade fair programmes. These programmes primarily benefit small and mediumsized businesses in their efforts to access foreign markets by organising joint company representations at trade fairs abroad. AUMA helps its members to market their trade fairs abroad with the calendar »German Trade Fair Quality Abroad« and through special identification in the AUMA trade fair database.
Business fields
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 9
9
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 10
Institute of the German Trade Fair Industry The Institute of the German Trade Fair Industry is where AUMA brings together its commitment to exhibition research as well as training and further education. AUMA awards research contracts and carries out its own studies. It is involved in the development of occupational profiles in the trade fair industry. Moreover, it provides training for vocational teachers. The institute supports universities and institutions in the form of guest lectures and providing materials about the trade fair industry. The institute is also home to the German Trade Fair Library, which has a portfolio of 8400 media from the trade fair, congress and events industry.
10
Umbrella marketing
Business fields
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 11
For interested parties abroad, AUMA publishes trade fair date calendars in up to ten different languages, as well as posters and advertisements featuring the slogan »Messen made in Germany«. It promotes the benefits of trade fairs as instruments of communication for companies and provides the German companies with arguments to help them decide on participation under the motto »Your success is only fair«.
11
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 12
PR and events AUMA keeps the media and the industry community informed with newsletters on subjects of the trade fair industry on lobbying, research and education. A comprehensive overview can be found in the annual AUMA review »The German Trade Fair Industry«. As the umbrella organisation of the trade fair industry, AUMA holds the annual »AUMA_MesseTreff«, the main event for the entire industry that promotes dialogue between the trade fair industry, politics, associations and the media. Several times a year, AUMA organises expert forums for its members on a range of different topics.
12
Business fields
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 13
13
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 14
14
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 15
15
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 16
Members Association of the German Woodworking and Plastic Industries (HDH) · Bad Honnef t www.hdh-ev.de
Industry and trade organisations
A
Association of Direct Business Communications (FAMAB) · Rheda-Wiedenbrück t www.famab.de Association of German Chambers of Industry and Commerce (DIHK) · Berlin t www.dihk.de Association of German Dental Manufacturers (VDDI) · Cologne t www.vddi.de
Central Committee for German Agriculture (ZDL) Berlin t www.bauernverband.de
Association of German Tool Manufacturers (FWI) Remscheid t www.werkzeug.org
Confederation of the German Textile and Fashion Industry · Berlin t www.textil-mode.de
Association of International Motor Vehicle Manufacturers (VDIK) · Bad Homburg t www.vdik.de
16
C
Caravaning Informations GmbH (CIG) Frankfurt/M. t www.civd.de
D
Didacta Verband – Association of the German Education Industry Darmstadt t www.didacta.de
Members
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 17
Federation of German House, Energy and Environmental Industry (BDH) Cologne t www.bdh-koeln.de
DEHOGA German Hotels and Restaurants Association Berlin t www.dehoga.de
E F
Federation of German Wholesale, Foreign Trade and Services (BGA) · Berlin t www.bga.de
EVVC – European Association of Event Centres Frankfurt/M. t www.evvc.org
Federation of the Manufacturers of High-grade Consumer Goods (IVSH) · Solingen t www.ivsh.de Federal Association for Information Technology, Telecommunications and New Media (BITKOM) Berlin t www.bitkom.org Federation of the German Food and Drink Industries (BVE) · Berlin t www.bve-online.de Federation of German Industries (BDI) · Berlin t www.bdi-online.de
G
GATE – German Airport Technology & Equipment Taunusstein t www.gate-alliance.com General Association of the German Locks and Fitting Industry (FVSB) · Velbert t www.fvsb.de German Aerospace Industries Association (BDLI) Berlin t www.bdli.de
17
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 18
18
Members
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 19
German Association of Manufacturers and Importers of Automobile Service Equipment (ASA) Ditzingen t www.asa-verband.de
German Electrical and Electronic Manufacturers Association (ZVEI) · Frankfurt/M. t www.zvei.de
German Association for Water, Wastewater and Waste (DWA) · Hennef t www.dwa.de
German Industry Association for coin-operated Amusement and Vending Machines (VDAI) Berlin t www.vdai.de
German Boat and Shipbuilders Association (DBSV) Hamburg t www.dbsv.de
German Machine Tool Builders‘ Association (VDW) Frankfurt/M. t www.vdw.de
German Chemical Industry Association (VCI) Frankfurt/M. t www.vci.de
German Machinery and Plant Manufactures Association – VDMA · Frankfurt/M. t www.vdma.org
German Confederation of Skilled Crafts (ZDH) Berlin t www.zdh.de German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) · Frankfurt/M. t www.ikw.org
German Retail Federation (HDE) · Berlin t www.einzelhandel.de German Shipbuilding and Ocean Industries Association (VSM) · Hamburg t www.vsm.de
19
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 20
German Steel Federation · Düsseldorf t www.stahl-online.de German Sweets e.V. · Bonn t www.germansweets.de German Winegrowers‘ Association (DWV) · Bonn t www.dwv-online.de
I
IELA – International Exhibition Logistics Association, German Chapter · Kelsterbach t www.iela.org
Trade fair organisers / companies organising participations abroad
A B D
S 20
SPECTARIS – German Industry Association for medical technology, optical technologies and analytical, biological, laboratory and ophthalmic devices · Berlin t www.spectaris.de
asfc atelier scherer fair consulting GmbH Fuerth t www.asfc.de
Balland Messe-Service GmbH · Cologne t www.balland-messe.de
DEGA – Expoteam GmbH & Co. Ausstellungs-KG · Obersöchering t www.dega-expoteam.de Deutsche Messe AG · Hanover t www.messe.de
Members
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 21
21
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 22
22
Members
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 23
E
ECM Expo & Conference Management GmbH Berlin t www.ecm-berlin.de
H
Hannover Fairs International GmbH · Hanover t www.messe.de
expotec gmbh · Berlin t www.expotecgmbh.de
F
FAMA Special Association for Fairs and Exhibitions Obertraubling t www.fama.de Frankfurt Book Fair · Frankfurt/M. t www.buchmesse.de
G
GDG – Association of Major German Exhibition Organisers · Munich GHM Gesellschaft für Handwerksmessen mbH Munich t www.ghm.de
Hamburg Messe und Congress GmbH Hamburg t www.hamburg-messe.de
I
IDFA – Association of German Trade Fair Organisers · Leipzig t www.idfa.de IEC – Inter Expo Consult GmbH · Berlin t www.iecberlin.de IFWexpo GmbH · Heidelberg t www.ifw-expo.com IGEDO Company GmbH & Co. KG Düsseldorf t www.igedo.com
23
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 24
IMAG – International Exhibition and Fair Service Ltd. · Munich t www.imag.de
M
Mack-Brooks Exhibitions Ltd. · St Albans Herts (UK) t www.mackbrooks.com MCO Marketing-Communication-Organisation Düsseldorf t www.mco-online.com
K
Karlsruher Messe- und Kongress-GmbH Karlsruhe t www.kmkg.de Koelnmesse GmbH · Cologne t www.koelnmesse.de
L
Landesmesse Stuttgart GmbH · Stuttgart t www.messe-stuttgart.de Leipziger Messe GmbH · Leipzig t www.leipziger-messe.de Leipziger Messe International GmbH · Leipzig t www.lm-international.com
24
MESAGO Messe Frankfurt GmbH · Stuttgart t www.mesago.de Messe Berlin GmbH · Berlin t www.messe-berlin.de Messe Duesseldorf GmbH · Duesseldorf t www.messe-duesseldorf.de Messe Essen GmbH · Essen t www.messe-essen.de Messe Frankfurt GmbH · Frankfurt/M. t www.messefrankfurt.com
Members
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 25
Messe Friedrichshafen GmbH · Friedrichshafen t www.messe-friedrichshafen.de Messe Muenchen GmbH · Munich t www.messe-muenchen.de Messe Offenbach GmbH · Offenbach t www.messe-offenbach.de Messe Westfalenhallen Dortmund GmbH Dortmund t www.messe-dortmund.de NuernbergMesse GmbH · Nuremberg t www.nuernbergmesse.de
R
Reed Exhibitions (Germany) GmbH Duesseldorf t www.reedexpo.de
25
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 26
AUMA Association of the German Trade Fair Industry Littenstrasse 9 10179 Berlin Phone +49 30 24000-0 Fax +49 30 24000-330
[email protected] · auma.de Layout / Production: CCL, Berlin Printing: Königsdruck GmbH, Berlin Printed in the Federal Republic of Germany 2015 Editorial deadline: May 2015 Photos: Cover photo: Messe München International p. 2/6/14-15/18: Messe Duesseldorf / ©tillmann p. 5: Deutsche Messe AG p. 9: FAMAB-AWARD-Winner: Dt. Tapeteninstitut ©FAMAB p. 22/25: Koelnmesse p. 27: IFA / Messe Berlin
26
S T W
Spielwarenmesse – International Toy Fair Nuremberg t www.spielwarenmesse.de
the fair agency gmbh · Munich t www.the-fair-agency.com
WFB Wirtschaftsförderung Bremen GmbH Bremen t www.messe-bremen.de
Members
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 27
27
AUMA_Portrait_2015_e_AUMA_Portrait 29.05.15 13:39 Seite 28
