screenweb.com
AUDIENCE REACH
CONNECT WITH A UNIQUE, POWERFUL MARKET
REACH A DEDICATED Companies using the screen-printing process still hold the lion’s share of the outdoor-advertising, P-O-P, garment-decoration, and industrial-imaging markets. These dynamic companies continue to trust Screen Printing magazine and its industry leading website to deliver the technology and management advice they have trusted for nearly 60 years. Combined with a host of innovative e-marketing solutions, we can help you build a highly effective, integrated campaign to get your marketing message to this important audience.
REACH PRINTERS IN EVERY KEY MARKET Our 15,000 subscribers comprise the spectrum of screen-printing businesses and applications.
PRIMARY BUSINESS CLASS GARMENT/TEXTILE DECORATORS
37%
GENERAL COMMERCIAL PRINTERS
17.3%
DISPLAY-GRAPHICS PRODUCERS
10.7%
OUT-OF-HOME ADVERTISING PRODUCERS
6.7%
PROMOTIONAL PRODUCTS/ AD SPECIALTY
4.9%
DECALS/NAMEPLATES/ OVERLAY GRAPHICS
4.7%
EQUIPMENT/SUPPLY MANUFACTURERS
3.9%
INDUSTRIAL/ CONSUMER PRODUCTS MANUFACTURERS
3.7%
OTHERS ALLIED TO THE FIELD1
11.8%
1
Includes Packaging/Container/Label, Glass/Ceramic Decorator, Fine Art, Retailer, and Other
Source: June 2010 Circulation File
INTERESTED IN ADVERTISING?
Contact Steve Duccilli 513.263.9344 /
[email protected]
www.screenweb.com
REACH CUSTOMERS USING A WEALTH OF PRODUCTS AND SERVICES In addition to screen printing, our readers use a host of other imaging and finishing processes in their businesses.
October 2009
Graphics Fuel New Growth at Screenprint/Dow p. 34
HEAT TRANSFER
39.3%
DIGITAL PRINTING, FOR PROOFS AND PROTOTYPES
37.9%
EMBROIDERY
31.9%
COMPUTERIZED CUTTING
29.1%
DIGITAL PRINTING, FOR FINISHED, SALABLE GRAPHICS
25.4%
LAMINATING
23.5%
DIECUTTING
19.1%
HOT STAMPING/THERMAL TRANSFER
18.6%
FOLDING
17.9%
TAGGING/BAGGING
11.6%
PAD PRINTING
How to Conquer Problems in Pad Printing p. 38 An Overview of Business-Management Software p. 42
www.screenweb.com
42.1%
April/May 2010
Expert Advice On Outdoor Graphics p. 20
The Flat Truth About Specialty Substrate Printing p. 24 Standards and Regulations Going Forward p. 30
REACH DECISION MAKERS WITH THE AUTHORITY TO BUY Screen Printing is read by presidents and management-level executives, not production-level staff without the authority to buy your products and services.
1.8% Purchasing Manager
97%
13.7% Other
have indicated they are involved in the purchasing process. 2
10.4% Production Manager 64.7% 9.4% Vice-President
More than
86%
Owner or President
or General Manager
are in management capacities.
www.screenweb.com
REACH READERS WHO WILL SEE AND RESPOND TO YOUR ADS2 December 2009
Stencilmaking Simplified p. 22
Screen Printing’s Life Cycle p. 14
www.screenweb.com
Highlights from SGIA 09 p. 26 February/March 2010
The Garment Issue Hunting for Niche Garment Markets p. 20 Sources for Direct-to-Garment Inkjet Printers p. 24 A Guide to Ink-Mixing Systems p. 30
91% 87% 85% 70%
Have taken one or more buying actions as a direct result of ads they saw in Screen Printing magazine. Say they trust Screen Printing most to deliver accurate technical information.
Pass their copies to one or more colleagues, with an average of 1.8 pass-along distribution. Save their copies for future reference.
Screen Printing Reader Survey
2
2.4 MILLION
ANNUALLY
PRINT ONLINE
› 42,000 total reach bi-monthly › 15,000 subscribers › 27,000 pass-along readers
› 146,100 ad impressions monthly
Screen Printing delivers 15,000 subscribers. On average, each subscriber passes his or her magazine to 1.8 additional people, which means you get a total reach of 42,000 prospects.
ScreenWeb.com is a leading and highly trafficked B2B website among screen printers, product purchasers, and company executives in the U.S. and around the world. Source: Google Analytics, Jan. 1, 2010-June 30, 2010
UNMATCHED MULTIMEDIA REACH TO YOUR PROSPECTS AND CUSTOMERS
TRADE SHOWS
www.screenweb.com
› 2,500 Bonus Distribution August/September 2010
The Search for Sustainability p. 32
Reach thousands of additional buyers with your marketing message. Bonus distribution will occur at these leading shows: › › › › ›
FESPA Americas/Graphics of the Americas ISS Orlando ISA International Sign Expo Graph Expo SGIA
Flatbed Finishing Solutions p. 22 The Latest in Garment Screen Printing p. 26 SGIA Preview p. 36
E-NEWSLETTER › 17,800 recipients
Delivered bi-weekly, Screen Printing’s e-newsletter covers timely news, industry trends, and the latest information posted on our industry-leading website.
SGS The Signage and Graphics Summit January 26-28, 2011 The Saddlebrook Resort, Tampa The Signage and Graphics Summit is the only business-management conference for leaders of high-volume sign, screenprinting, and digital-printing companies. As a sponsor, you will make lifetime contacts and build relationships leading to future sales opportunities. See the SGS section in this kit for more information. HIGH-LEVEL EXECUTIVES Leaders of companies that produce $2 billion of signage and graphics annually.
screenweb.com
EdiToriAl
EdiToriAl ThAT prinTErs TrusT And wAnT
Mission
Gail Flower Editor
Screen Printing magazine is the leading publication and trusted source of information for the screen-printing industry. Every issue of the magazine covers news, products, features, and cutting-edge columns that educate and inform professionals in the screen-printing industry about the latest methods, equipment, and materials. However, topics aren’t limited to printing techniques, but also include alternative imaging processes, color management, prepress, ink developments, finishing technology, cuttingedge applications, and more. Each issue of Screen Printing is structured around a theme, such as garments, specific tradeshows, and a sourcebook of technical information. To convey specific information, authors present case histories or tutorials. Each issue in 2011 will also contain an article on varied aspects of garment printing and yet another feature geared for business-management guidance in addition to regular features and columns. Screen Printing informs, educates, and supports professionals with collaborative information geared to their exact field of concentration to help them save time, money, and energy.
Editorial Exploring All Technologies
Providing Expert Advice
Screen Printing explores a diverse range of technologies employed by screen shops, including screen printing, wide-format digital imaging, special-effects garment decorating, doming, diecutting, laminating, and additional specialty processes generally overlooked by other printing-industry publications.
We offer a stable of regular columnists who benefit readers with expert experience and insight about a range of technologies, markets, and management practices. Candid advice and observations from the following individuals give our readers an edge in dealing with key business concerns:
Staying in Touch with Readers
Mark Coudray Prepress Wire
Reader involvement drives the publication. Through plant tours, interviews, roundtable discussions, surveys, conferences, and trade-event participation, our editors remain focused on the issues that are at the top of our readers’ minds. Input from our Editorial Advisory Board (see back page) guarantees content reflecting trends at the top of each segment of the industry.
Sharing Industry Knowledge Technological advances are frequently driven by the equipment and consumables manufacturers serving the screen-printing industry. We regularly leverage the expertise of these vendors by working with them to develop articles through which they can share their valuable knowledge with printers.
Tim Greene & Rick Mandel Digital Dimension Thomas Trimingham & Rick Davis Expert Apparel Andy MacDougall Shop Talk
WE WANT TO HEAR FROM YOU! Please send your news releases and photos announcing new products, changes in your business, awards, appointments, and other noteworthy developments to
[email protected] or send by mail to Gail Flower, Screen Printing magazine, 11262 Cornell Park Dr., Cincinnati, OH 45242
EdiToriAl
FEBruAry/MArch The FESPA Americas Issue
April/MAy The Signage and Graphics Issue
JunE/July The Garment Issue
12.21.10 Reservations
02.28.11 Reservations
04.27.11 Reservations
01.12.11 Materials Due
03.14.11 Materials Due
05.11.11 Materials Due
EdiToriAl highlighTs
EdiToriAl highlighTs
EdiToriAl highlighTs
› › › › › ›
› Fleet/vehicle graphics › Substrate selection › Combining screen printing with digital › Banner materials › Garments: Garment dryers › Management: Working smoothly with sales
› › › › › ›
Bonus disTriBuTion
Bonus disTriBuTion
Bonus disTriBuTion
› FESPA Americas, Orlando, FL, February 24-26
› ISA, Las Vegas, NV, April 28 – 30 › FESPA Digital, Hamburg, Germany, May 24 – 26 › E-zine distribution to SignWeb.com (the leading website for signmakers)
› E-zine distribution to garment printers through ScreenWeb.com
Press maintenance Mesh cleaning/reclaiming Case studies in inkjet printing Developments in UV ink Garments: Printing on fabric Management: Press floor organization
sl
Screen LEADer. See Print Rates for details.
Automatic garment presses Direct-to-garment inkjet printing Embroidery Specialty inks Garments: All about printed Ts Management: Greening up the product and the plant
AugusT/sEpTEMBEr The SGIA Preshow Issue
ocToBEr/novEMBEr The SGIA Show Issue
dEcEMBEr/JAnuAry The Solution Sourcebook/ Technology Issue
06.27.11 Reservations
08.26.11 Reservations
10.25.11 Reservations
07.11.11 Materials Due
09.12.11 Materials Due
11.06.11 Materials Due
EdiToriAl highlighTs
EdiToriAl highlighTs
EdiToriAl highlighTs
› › › › › ›
› › › › › ›
› › › › ›
30 Top tips for screen printers Graphics finishing and installation Graphics screen presses UV inks Garments: Dye sublimation Management: Choosing the lowest cost printing method
Screenmaking Inkjet update Color management Production software Garments: Heat transfer Management: Print order fulfillment
Bonus disTriBuTion
Bonus disTriBuTion
› SGIA Expo, New Orleans, LA, October 19 – 21
› SGIA Expo, New Orleans, LA, October 19 – 21
sl
Printing-technology roundup Industry resources SGIA review Conversions and calculations Garments: Garment printers roundup › Management: Regulatory update
Screen LEADer. See Print Rates for details.
Calendar subject to change.
inTErEsTEd in AdvErTising?
Contact steve duccilli 513.263.9344 /
[email protected]
EdiToriAl SCREEN PRINTING MAgAZinE’s EdiToriAl Advisory BoArd Screen Printing draws on the expertise of 13 leaders from the screen-printing industry with its Editorial Advisory Board. This dynamic group of advisors represents some of the most innovative companies in their respective screen-printing markets, including graphics printing, garment decorating, industrial printing, and other specialty niches. Their input on a variety of application, technology, and market issues ensures that Screen Printing magazine always delivers timely and pertinent coverage that’s of interest to all readers. Andy AndErson
MichAEl EMrich
Owner Anderson Studio Nashville, TN
President Meto-Grafics, Inc. Cary, IL
JEFF ArBogAsT
crAig FursT
VP, Operations VisionMark, Inc. Sidney, OH
Vice President AAA Flag & Banner Mfg. Los Angeles, CA
AlBErT BAssE iii
dAvid ginTZlEr
President Albert Basse Assoc., Inc. Stoughton, MA
President Bovie Screen Process Printing Company Concord, NH
rEynold BooKMAn
BoB roBErTs
Chairman of the Board Forest Corporation Twinsburg, OH
Vice President Fortune Fashions Industries Vernon, CA
BoB chAMBErs
Jon wEBEr
President Silkworm Inc. O’Fallon, IL
Vice President Romo Inc. De Pere, WI
don curTis
Andy wood
Industry Consultant Indianapolis, IN
President Joliet Pattern Crest Hill, IL
dEAn dEMArco
Print Manager IDL Merchandising Solutions Pittsburgh, PA
screenweb.com
E-MARKETING OPPORTUNITIES
THE INDUSTRY’S MOST POPULAR E-MARKETING TOOLS
E-MAIL PRODUCT SHOWCASE ADVERTISING Reach thousands of industry professionals with this unique format featuring promotional product announcements. Multiple products are presented in each showcase. Great for pre-show marketing, product launches, and re-introducing a brand for top-of-mind awareness. Firstcome, first-served on position and choice of edition. Includes logo, product photo, and 50-word description. AD TYPE
1X
6X
12X
PHOTO SPEC.
LOGO SPEC.
Primary
$595
$560
$525
Secondary
$395
$370
$345
TYPE: JPEG or GIF SIZE: 150 x 150 px, no larger than 25K
JPEG, EPS, TIF, or GIF File
PRIMARY SPONSOR LOGOS
LOGO
LOGO
150 x 150 product image
LOGO
LOGO
www.website.com dolutpatBorem nit velese min ver il elesed min velEm illuptatio odionsed ea facil iniamco rtismod te dolobor in ercipit la feum eui
www.website.com dolutpatBorem nit velese min ver il elesed min velEm illuptatio odionsed ea facil iniamco rtismod te dolobor in ercipit la feum eui
150 x 150 product image
Visit www.stmediagroup.com/specs for further details. Other frequency rates available. Talk to your account manager for details.
SECONDARY SPONSOR LOGOS
LOGO
LOGO
150 x 150 product image
www.website.com dolutpatBorem nit velese min ver il elesed min velEm illuptatio odionsed ea facil iniamco rtismod te dolobor in ercipit la feum eui
LOGO
LOGO
LOGO
LOGO
SCREENWEB E-NEWSLETTER Deliver your ad message to 17,800 screen-printing professionals seeking news, events, and information on new products and technology in our ScreenWeb e-newsletter. 1X
6X
12X
AD SIZE
FILE SIZE
Skyscraper
$1,250
$1,150
$950
120 x 600 px
50K
Primary Banner
$625
$575
$525
468 x 60 px
40K
Photo + 50 word description
$600
$550
$500
150 x 150 px
25K
Standard Banner
$350
$325
$300
468 x 60 px
40K
Product Ad
FILE TYPE GIF or JPEG. No Flash files (SWF) are accepted for e-mail advertising. MAX LOOPS: 3 ANIMATION LENGTH: Less than 15 seconds
Visit www.stmediagroup.com/specs for further details. Other frequency rates available. Talk to your account manager for details.
E-MAIL ANNOUNCEMENTS Deliver your full-color, custom HTML e-mail message to opt-in users who have asked to receive product, trade show, and other information related to screen printing. HTML allows use of formatted text, images, multiple links, and animation. These e-mail announcements feature your company and message only—it’s your message with no other on-screen distractions. The HTML file must be standard and not contain any scripting (such as Javascript, ActiveX, or Flash).
$1,315 per use
Visit www.stmediagroup.com/specs for further details.
INTERESTED IN ADVERTISING?
Contact Steve Duccilli 800.925.1110 ext.344 / 513.263.9344 /
[email protected]
PRIMARY BANNER YOUR COMAPNY NAME Enim quamcon sectetIsci bla core diat veros duis enim nos numsan essequatin heniat, suscipit venis ero odiam deliqui smolend reriurem
PRODUCT AD
STANDARD BANNER
SKYSCRAPER
AD TYPE
RUN-OF-SITE ADVERTISING Your advertisement rotates through all available pages in screenweb.com, including the home page, classified advertising, search, and other prominent, high-traffic areas. RATE
AD SIZE
Leaderboard 728x90 px
FILE SIZE
Leaderboard Banner
$900 / month
728 x 90 px
50K
Wide Skyscraper
$875 / month
160 x 600 px
50K
Medium Rectangle
$1,110 / month
300 x 250 px
40K
Standard Banner
$315 / month
468 x 60 px
40K
Wide Skyscraper 160x600 px
AD TYPE
Run-of-site
WEB DISPLAY
Standard 468x60 px
Sponsored Links Place your link and one line of descriptive text at the bottom of pages throughout screenweb.com
Medium
$900 / six months
Rectangle 300x250 px Company Name - gjkdlsop kgore mvpo mfpmspdmwopem fepofm wpekf em poejojrom kmfpops
Exclusive Channel Sponsorship provides comprehensive contextual exposure for your company on screenweb.com. Sponsorship features exclusive advertising on every page in the sponsored channel, plus a run-of-site banner for site-wide exposure. Channels include: › › › › ›
› › › › ›
Prepress & Screenmaking Graphics Printing Garment Printing Industrial Digital Printing AD TYPE
Inks & Coatings Substrates & Media Pad Printing Business & Industry Embroidery
RATE
AD SIZE
FILE SIZE
Leaderboard Banner
728 x 90 px
50K
Wide Skyscraper
160 x 600 px
50K
300 x 250 px
40K
Standard Banner
468 x 60 px
40K
Additional run-of-site Standard Banner
468 x 60 px
40K
Medium Rectangle
$11,700 / year $975 / month
AD FILE TYPES: GIF,
JPEG, SWF
MAX. LOOPS: 3
RECOMMENDED ANIMATION LENGTH: ADVERTISING DEADLINES:
15 seconds
All ad materials are due five working days prior to delivery.
Visit www.stmediagroup.com/specs for further details.
Exclusive Leaderboard 728x90 px
COMPANY LINK - INFO ABOUT LINK COMPANY LINK - INFO ABOUT LINK COMPANY LINK - INFO ABOUT LINK COMPANY LINK - INFO ABOUT LINK COMPANY LINK - INFO ABOUT LINK
Exclusive Wide Skyscraper 160x600 px
EXCLUSIVE CHANNEL SPONSORSHIP
Exclusive Channel Sponsorship
Company Name - gjkdlsop kgore mvpo mfpmspdmwopem fepofm wpekf em poejojrom kmfpops p
Exclusive Medium Rectangle 300x250 px
Exclusive Standard 468x60
NEW SPONSORED CONTENT ZONE FOR CHANNEL SPONSORS
NEW
The Sponsored Content zone (see example) features five links that let you further promote your company. You can feature videos, white papers, and other content in an effort to drive traffic to your website. Content can be hosted on our site where it will be indexed and returned in our site searches, or linked to content on your own site. Plus: Twice a year, you can promote an item of sponsored content for free in the ScreenWeb e-newsletter. Contact your account manager for details.
E-MARKETING AUDIO/VISUAL ADVERTORIAL Generate a buzz for your latest products and services by having one of your top executives speak directly to our highly qualified audience using the latest technology. Our team will produce an engaging multimedia advertorial from a simple 30-minute interview with your executive, editing the conversation to your satisfaction and adding photographs, PowerPoint slides, and/or videos for an additional fee. We will produce the advertorial, promote it through our e-newsletter, and host it on our website where users can view or download it as a podcast. You’ll own the final file and can post it on your website or use it as you wish. Audio/Visual Advertorial $2,995 (audio only)
$4,995 (with images)
PERSONALIZED MARKETING (PURL) This one-to-one, cross-media marketing campaign utilizes a PURL (personalized URL) to increase your overall response rates 2x-5x. Integrated with direct-mail and e-mail promotions, the PURL drives users to a personal landing page and allows you to: › deliver targeted messages to these prospects › capture them as leads › provide for quick, automated follow-up › capture valuable market research data
11262 Cornell Park Drive, Cincinnati OH 45242
Visit your personal URL
JohnSmith.IRDCtoronto.com to enter the 2010 IRDC Room & Reg Giveaway
International Retail Design Conference October 13-15, 2010 Westin Harbour Castle | Toronto, Ontario
KEYNOTE:
Tim Pfeiffer Senior Vice President, Global Design Starbucks
Good news, Firstname. You could win a free conference registration and a three-night stay at Toronto’s Westin Harbour Castle, the venue for VMSD’s 10th annual International Retail Design Conference—a $1,700 value. Enter today!
Not ? You can still enter by using Guest.IRDCtoronto.com.
Presenting Sponsor
Diamond Sponsors
Emerald Sponsors
Supporting Sponsors
PRINCIPLE GROUP | SCHOTT NA INC. | VISUAL CREATIONS, INC.
Personalized Marketing (PURL) $4,995 for 1000 recipients, not including postage
CUSTOM WEBINARS Our team of experts can deliver a webinar tailored to your needs. From turnkey custom webinars to multimedia marketing campaigns to help you draw the widest possible audience for your self-produced webinars, we can do it all. We can produce the webinar, assist in content creation, manage the marketing campaign, and/or host the webinar. Some of the possibilities: › Infomercials on your new products › Live white papers or other educational sessions sponsored exclusively by your company › Co-sponsorship of a program involving multiple vendors
Your branding will appear on all promotions, registration pages, and in the webinar itself. You’ll receive the final database of all registrants and have the option of conducting a poll during the webinar to gain market intelligence. Custom Webinars Contact your account manager for details and a custom proposal and quote.
PRESORT STANDARD U.S. Postage PAID Cincinnati, OH Permit No. 5201
realizes that the one-sizefits-all media days are over. We will create a custom program for you to reach your target market and achieve your marketing goals. Contact your account manager today to get the conversation started.
SGS attendees …
the power behind the Summit.
presenTeD By
SGS / THE SIGNAGE AND GRAPHICS SUMMIT
21ST CENTURY PRINTING CORP / CENTURY GRAPHICS CORP | 291 DIGITAL | AAA FLAG & BANNER | ABC LETTER ART INC | ACCOR NORTH AMERICA\ | ACE HI DISPLAY | AD GRAPHICS | ADMARK GRAPHIC SYSTEMS INC | ADVANCED DIGITAL & SCREEN PRINTING | ADVANCED SIGNS INC | ALBERT BASSE ASSOCIATES | ALLEN INDUSTRIES, INC. | ALLIANCE CORP | AMERICAN SCREEN ART CoMpAnies represenTeD AT pAsT sGs eVenTs ANGLES WOOD & GRAPHICS, INC. | ARCHITECTURAL GRAPHICS INC | ART ETC INC | AT&T MOBILITY | AVOCENT | BACON SIGNS, INC. | BASS & ASSOCIATES INC | BEDROCK | BELAIRE DISPLAYS | BERRY & HOMER | BEST BUY CO., INC. | BIC GRAPHIC USA | BIG INK DISPLAY GRAPHICS | BIG MOUNTAIN IMAGING | BLANC INDUSTRIES | BLUEMEDIA | BRILLIANT ELECTRIC SIGN CO | COAST SIGN INC | COMPASS SIGN COMPANY | COORS | COWAN IMAGING GROUP | COYLE REPRODUCTIONS, INC | CRAFTSMEN INDUSTRIES, INC. | CRAMER-KRASSELT | DIGITAL ATTRIBUTES | DOCKSIDE CANVAS | DUALITE SALES & SERVICE, INC. | ELLIS GRAPHICS | EMPIRE SCREEN PRINTING, INC. | ENCORE IMAGE GROUP | EXCEL GRAPHICS, INC. | EXIT INC. | FABRIC IMAGES, INC. | FASTSIGNS INTERNATIONAL, INC. | FB JOHNSTON GRAPHICS | FEDERAL HEATH SIGN CO. | FERRARI COLOR | FILMET | FIREHOUSE PHOTO GRAPHICS | FLAG CRAFTERS INC | FLEX-FX DIGITAL IMAGING | FLOWERS, RIEGER & ASSOCIATES, PLLC | FOREST CORPORATION | FRANZEN GRAPHICS INC | FRANZEN LITHO SCREEN INC. | FREEMAN | FUSION IMAGING | GABLE SIGNS, INC. | GARNETT SIGN STUDIO | GILLESPIE GRAPHICS | GO WES DBA GP COLOR | GOLD GRAPHICS MFG CO | GOOD NEWS COMMUNICATIONS | GORWAY - DESIGN · PRINT · DISPLAY | GRAPHIC IMPACT | GRAPHIC IMPRESSIONS, INC. | GRAPHIC TECH | GRAPHICS GALLEY | GROWING BUSINESSES INTO BIG BRANDS | GS IMAGES | GSP MARKETING TECHNOLOGIES, INC | HARMON SIGN | HEARTH COMMUNICATIONS GROUP, INC. | HILTON DISPLAYS INC | HOLLAND & CROSBY LIMITED | ICL IMAGING | ICON IDENTITY SOLUTIONS | ICPWEST | IDL MERCHANDISING SOLUTIONS | IDL WORLDWIDE | IDL, INC | IEM ASSET MANAGEMENT, LLC/LED LIGHTING TECH | IMAGE CRAFT | IMAGE GRAPHICS 2000 | IMMEDIA, INC. | IMPAK GRAPHICS INC. | INSIGHT MEDIA | INTERSIGN GROUP | IPS DE MEXICO | JAROB, INC | JOLIET PATTERN INC. | JOSEPH MERRITT AND COMPANY | J’S SIGN COMPANY | KDM P.O.P. SOLUTIONS GROUP | KELMSCOTT PRESS | KIEFFER & CO., INC. | KIWO INC. | KUBIN-NICHOLSON CORP | LAGRAPHICO | LAURETANO SIGN GROUP | LIGHTING RESEARCH CENTER/RPI | LIGHT-WORKS, INC. | LSI GRAPHIC SOLUTIONS PLUS | LUMINOUS NEON ART & SIGN SYSTEMS | MC SIGN COMPANY | MEISEL | MILLER ZELL INC | MIRATEC SYSTEMS | MODAGRAPHICS | MODERNISTIC | MOUNTAIN COMERCIAL GRAPHICS | MULTIMEDIA LED | NAMIFIERS, LLC | NATIONAL GRAPHX & IMAGING | NATIONAL MARKER COMPANY | NEVCO | NGS PRINTING | NMC | NORTH AMERICAN SIGNS INC. | NORTHWESTERN MUTUAL LIFE | NUART SIGNS | OAI, INC. | OAKLEY SIGNS & GRAPHICS, INC. | OOH GRAPHICS LLC | ORIENT SIGN CO. | PARVIN-CLAUSS SIGN CO. | PATTISON SIGN GROUP | PEUMANSEND CREEK INDUSTRIES | PICTOGRAPHICS | PICTURA GRAPHICS | PIXUS DIGITAL PRINTING | POINT IMAGING INC | POINTSMITH | PORTLAND COLOR | POSTER DISPLAY | PRIDE SIGNS | PRIMARY COLOR, INC. | PRIME SOURCE, INC. | PRINT INTERNATIONAL | PRO SIGN COMPANY | PROFESSIONAL SALES COACH, INC. | PSP & DIGITAL | RIEGER IMAGING | ROBERTS AWNINGS AND SIGNS | ROCKFORD SILK SCREEN PROCESS, INC. | S2K GRAPHICS | SBPI, INC. | SERVICE SELECT SIGNS | SEVERN GRAPHICS INC | SHELL LUBRICANTS/JIFFY LUBE INTL | SIGN BIZ, INC. | SIGN EXPERTS | SIGN TECHNOLOGY INC | SIGN*A*RAMA | SIGNAGE OF TAMPA BAY INC. | SIGNS BY TOMORROW - USA, INC. | SIGNS NOW | SIGNSTAR | SITE ENHANCEMENT SERVICES | SMITHCRAFT | SOUTHWEST SIGNS | SPARQ COLORWORKS | SPARTAN STAMP & SIGN | STATE SIGN CORPORATION | SUNOCO, INC. | SUNWEST SCREEN GRAPHICS | SUPER GRAPHICS | SUPERIOR GRAPHICS | SUPERIOR IMAGING GROUP | SUPERVALU | SUSTAINABLE VALUE PARTNERS | TARGET STORE DESIGN | THE COLOR PLACE | THE VISUAL INFORMATION GROUP | THINK BIG SOLUTIONS | THOMPSON ELECTRIC SIGN COMPANY | TJX INC TOLEDO SIGN COMPANY | TRAV-AD SIGNS & ELECTRIC, INC. | TRIANGLE SIGN AND SERVICE | TROYK PRINTING CORPORATION | TYSON SIGN COMPANY | UNITED SIGNGRAPHICS | UNLEASHED PRODUCTIONS | VALLEY SCREEN PROCESS CO. INC. | VAN BRUGGEN SIGNS INC | VERITAS TRAINING GROUP | VERTIS, INC. | VISTA COLOR IMAGING, INC. | VISUAL MARKING SYSTEMS, INC. | WAL-MART | WELLS FARGO | WETZEL BROTHERS | WILD OATES MARKETS, INC. | WOLFPACK SIGN GROUP | YOUNG ELECTRIC SIGN COMPANY | YUNKER INDUSTRIES INC
January 26-28, 2011 The Saddlebrook Resort / Tampa, FL signageandgraphics.com
real Connections. real results. real roi.
The signage and Graphics summit is the only businessmanagement conference for leaders of high-volume sign, screen-printing and digital-printing companies. The sGs program is designed specifically for upper-level executives making strategic and technology decisions. The sign manufacturers and print service providers who attended the 2009 signage and Graphics summit had combined annual sales of over $2.5 billion. There is no better way to deliver your message to this elite audience than to sponsor sGs. As a sponsor, you’ll have the opportunity to establish key business relationships with big industry players.
NETWORK with the
DEVELOP relationships
DISCOVER what
GROW sales with your
biggest companies in the business.
with the leading signage and graphics providers.
industry trends and user needs will shape your business for years to come.
most lucrative prospects.
it all happens at the summit.
As a sponsor of sGs, the benefits reach far beyond the 3-day event — you’ll enJoy exposure All yeAr lonG. Assorted sponsorship levels are available to accommodate your budget and marketing objectives.
Branding on all SGS print and online promotions before, during and after the event. our targeted event marketing campaign provides you thousands of impressions giving your brand exposure to a qualified group of high-volume graphics providers over the life of the event campaign.
A company profile ad in Signs of the Times, Screen Printing and The Big Picture magazines and use of an email Announcement list (signweb, screenweb or Bigpicture.net).
On-site recognition on conference signage and numerous opportunities to network with attendees throughout the three-day event.
Sponsorship of quarterly SGS webinars including a list of webinar participants. Membership in our SGS LinkedIn Alumni group—giving you the ability to network pre- and post-event.
One pre-event mailing to summit pre-registrants and a copy of the post-event database. For complete details and a sponsorship prospectus contact Steve Duccilli: 800.925.1110 ext. 344 / 513.263.9344 /
[email protected]
SGS Advisory Council 40 of the biggest names in the industry serve on our Advisory Council. Almost all attend and help moderate roundtable discussions and consult with our staff on programming decisions.
Dennis Alexander
Bob Goldblatt
Scott Schulte
American Screen Art Knoxville, TN
ICL Imaging New Canaan, CT
Modernistic St Paul, MN
Shawn Allison
Kirk Green
Jared Smith
Think Big Solutions LLC Commerce City, CO
Ferrari Color Salt Lake City, UT
bluemedia Tempe, AZ
Bruce Bacon
Mark Gregory
Kevin Stotmeister
Bacon Signs, Inc. Minot, ND
GREGORY Inc. Buhler, KS
Federal Heath Sign Co. Oceanside, CA
Chip Basse
Eric Guerineau
Jim Tatem
Albert Basse Associates Stoughton, MA
ICP West Foothill Ranch, CA
Sign*A*Rama West Palm Beach, FL
Jim Blee
Bert Guinee
Mark Taylor
Graphic Tech Inc. Fullerton, CA
Miratec Systems St. Paul, MN
GFX International Grayslake, IL
Reynold Bookman
Jay Higashi
Rich Thompson
Forest Corporation Twinsburg, OH
immedia Minneapolis, MN
Ad Graphics Pompano Beach, FL
Kathy Boydstun
Robert Kissel
Mark Wallace
Fusion Kaysville, UT
KDM P.O.P. Solutions Group Cincinnati, OH
Pratt Corporation Indianapolis, IN
Paul Lilienthal
Signs Now Sarasota, FL
Terry Corman Firehouse Photo Graphics Indianapolis, IN
Scott Crosby
Pictura Graphics Minneapolis, MN
Steve White
Steve Williams
Holland & Crosby Mississauga, Ontario CANADA
Craig Miller
Dean DeMarco
Jim O’Rourke
IDL Merchandising Solutions Pittsburgh, PA
National Print Group: Digital/Screen Division Chattanooga, TN
Craig Furst
Michael Prewitt
Young Electrical Sign Co. Salt Lake City, UT
AAA Flag & Banner Mfg. Los Angeles, CA
FASTSIGNS International Carrollton, TX
Teresa Young
Paul Gable
Tom Rieger
Sign Biz Dana Point, CA
Gable Signs Inc. Baltimore, MD
Rieger Imaging Clarksburg, MD
Kari Yunker
Brandon Gabriel
Greg Root
LA Graphico Burbank, CA
SuperGraphics Seattle, WA
Michael Garcia
Greg Schube
OAI, Inc. Tampa, FL
Dualite Sales & Service Inc. Williamsburg, OH
Pictographics Las Vegas, NV
Harbinger Sign Co. Jacksonville, FL
John Yarger North American Signs South Bend, IN
Jeff Young
Yunker Industries Lake Geneva, WI
For complete details and a sponsorship prospectus contact Steve Duccilli: 800.925.1110 ext. 344 / 513.263.9344 /
[email protected]
print rates, specificatiOns & cOntacts
screenweb.com gain maximum VisiBility with print adVertising
PRINT RATES AND Four-Color Rates
1/2 Page
4.5625” x 10”
V H
1/3 Page
H: 7” x 4.875”/ V: 4.5625” x 7.5”
V H
H: 4.5625” x 4.875” / V: 2.1875” x 10”
Integrate your print advertising with our e-marketing opportunities and create a customized program to fit your marketing needs. See the E-Marketing Opportunities section for online rates and specifications.
1X
$2,596
3X
$4,887
3X
$2,516
6X
$4,682
6X
$2,436
9X
$2,396
12X
$2,356
18X
$2,229
1/4 Page
$5,091
V
9X
$4,580
12X
$4,477
18X
$4,150
1X
$4,273
1X
$2,186
3X
$4,109
3X
$2,127
6X
$3,946
6X
$2,068
9X
$3,864
9X
$2,038
12X
$3,782
12X
$2,008
18X
$3,520
18X
$1,914
1X
$3,741
1X
$1,982
3X
$3,604
3X
$1,933
6X
$3,467
6X
$1,884
9X
$3,398
9X
$1,859
12X
$3,330
12X
$1,835
18X
$3,111
18X
$1,756
1X
$3,046
1X
$1,600
3X
$2,943
3X
$1,475
6X
$2,841
6X
$1,375
9X
$2,790
9X
$1,325
12X
$2,739
12X
$1,275
18X
$2,575
18X
$1,225
H
1/6 Page
H: 7” x 2.3125” / V: 3.25” x 4.875”
V H
H: 4.5625” x 2.3125” / V: 2.1875” x 4.875”
1/8 Page
2/3 Page
8” x 10.875” with Bleed: 8.25” x 11.125”
1X
3.75” x 2.3125”
Marketplace
Full page
Rate Card 59 Effective with the Feb/Mar 2011 issue.
3.25” x 4.25” or send us one product shot as a digital file (300 DPI and sized to 3.25 x 2.5 in.), and 100 words of ad copy, including contact information. Marketplace advertising does not earn frequency discounts for display advertising and is non-commissionable.
Maximize Your Marketing Screen LEADer SL Value-Added Program The Screen LEADer program provides campaign advertisers with pre-qualified sales opportunities from readers who have responded to our extensive tele-research survey. A third-party research firm will contact our subscribers two times per year to discuss their future purchasing plans in several product categories, and these leads are passed on to our qualified advertisers for follow up. This program is conducted in February/March and August/September.
Direct-Mail Program Tap into our database of thousands of screen-printing professionals. Sort by custom demographic selects.
Run of List Advertiser
$100/m
Non Advertiser
$325/m
cOmmissiOns and discOunts
mechanical reQuirements
Black and White rates
Printing Process
Subtract $1,000 from the four-color display rate. (Does not apply to Marketplace ads.)
Advertisements placed in other ST Media Group International products (print and electronic) apply toward frequency rates in Screen Printing.
Screen Printing is printed on web-offset presses. All display advertising rates are based upon the client or agency furnishing compliant digital files and a SWOPcertified color proof. Furnished materials should be manufactured in accordance with SWOP standards. For more information, visit www.swop.org. We work in a Macintosh format.
Agency Commission
Display Advertising Sizing
15% discount to recognized advertising agencies with satisfactory credit rating, and if paid within 30 days. (Marketplace advertising does not earn frequency discounts for display advertising and is non-commissionable.)
TRIM SIZE: We trim to 8” x 10.875”
Inserts
BLEED: At least 0.125” bleed over trim on all sides.
Furnished by advertiser; subject to prior approval by publisher. Contact your Account Manager three months in advance of publication for specifications, quantities, and costs.
SPREADS: Live matter must be at least 0.375” from gutter.
Corporate/Combination Discounts
LIVE MATTER: Text and any graphics that should not trim
must be at least 0.25” from the trim.
Digital File requirements
Bleed Pages
ACCEPTABLE FILE FORMATS: EPS, TIFF, or PDF-X1a. No
Bleed pages incur no additional charges. Bleed ads are accepted for spreads and full-page ads.
application files will be accepted. All images used in design must be 300 dpi and CMYK color profile. If you wish to use PMS or spot colors, notify your Account Manager, as additional charges will be applied.
adVertising deadlines See below for the ad-material deadline. If ad copy is not furnished by ad-material deadline, the last approved advertisement will be inserted, regardless of size. If we do not have previous material, we will then fill the space. cancellations are not accepted after closing date.
Digital File Submission Procedures WEB-ENABLED UPLOAD: Visit our convenient upload
link at http://upload.stmediagroup.com to send your files electronically. Just follow the three simple steps. After your upload is complete, the production coordinator will be contacted via e-mail when your file has arrived.
Space Closing
Materials Due
FEB/MAR
12.21.10
01.12.11
MAIL: You can send your digital files via CD or DVD
APR/MAY
02.28.11
03.14.11
to Screen Printing magazine, Attn: Linda Volz, 11262 Cornell Park Drive, Cincinnati, OH 45242.
JUN/JUL
04.27.11
05.11.11
AUG/SEPT
06.27.11
07.11.11
OCT/NOV
08.26.11
09.12.11
DEC/JAN
10.25.11
11.06.11
If you have any questions, please call the production contact. Linda Volz P 513.263.9398 F 513.744.6998 E
[email protected]
interested in adVertising?
Contact steve duccilli 513.263.9344 /
[email protected]
Account Managers Our experienced team of account managers will help you optimize your marketing efforts. Steve Duccilli Group Publisher, Signage and Graphics Group
P: 8 00.925.1110, ext. 344
513.263.9344
E:
[email protected]
F: 513.744.6944
Lou Arneberg
P: 800.654.5169
Territory: IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI
Lisa Zurick
P:8 00.925.1110, ext. 359
Territory: AL, AR, CT, DE, FL, GA, KY, LA, MA, ME, MD,
P: 8 00.925.1110, ext. 363
Territory: AZ, CA, CO, ID, MT, NM, NV, OK, OR, TX, UT,
E:
[email protected]
E:
[email protected]
Ben Stauss
E:
[email protected]
Family of Products
847.506.1101 F: 513.562.9521
513.263.9359 F: 513.744.6959
513.263.9363 F: 513.744.6963
MS, NC, NH, NJ, NY, PA, RI, SC, TN, VA, VT, WV, Eastern Canada, International (except Asia)
WA, WY, Western Canada, Asia
ST Media Group offers multimedia solutions that successfully connect buyers and sellers. The parent company of Screen Printing serves worldwide visual communicators in the graphics and design-related industries with additional trade publications:
signage and Graphics group
DEsign group