2016 DIGITAL OPPORTUNITIES AmericanTelemed.org / ATA Telemedicine News Brief / ATA Resource Center & Buyer’s Guide
ABOUT ATA & Member Profile The American Telemedicine Association is a membership association that promotes professional, ethical and equitable improvement in health care delivery through telecommunications and other information technologies. Established in 1993, the association’s membership includes a wide variety of practitioners, healthcare institutions, companies and other institutions all with an interest in telemedicine. The mission of the ATA is to educate and engage government, payers and the public about telemedicine by providing reputable information, fostering collaboration, promoting research and innovation, developing policies and standards, and creating consumer awareness and support.
ATA is the world’s largest membership association for the telemedicine, telehealth and mHealth industry.
9,000
INDIVIDUALS
171
INSTITUTIONS
ATA Members include: • Clinicians and Medical Practitioners • Healthcare Administrators • Healthcare Policy Analysts • Government and Military Health Officials • Researchers and Academics
FACT:
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• Medical Equipment Vendors • Outsourced Clinical Service Providers • Health IT Engineers • Healthcare Consultants • Students
Telemedicine is a $27 billion industry set to grow to more than $34 billion by 2020.
WEBSITE AmericanTelemed.org Homepage and Sitewide Banner Advertising Increase your exposure with homepage and run-of-site banner advertising on AmericanTelemed.org.
Metrics Page views for the ATA website have increased significantly over the past year to more than 1.5 million—a record high. • Avg. Unique Visitors/Month: 25,700 • Avg. Page Views/Month: 127,800 • Avg. Session Duration: 3 minutes (Source: Google Analytics June 2014 - May 2015)
Website Rates + Specs ATA ADVERTISING SALES Kimberly Mallory Phone: 202.367.2329
[email protected]
Ad Unit
Size (px)
Monthly Rate
Medium Rectangle (Homepage)
300 x 250
$1,000
Lower Leaderboard (Interior)
728 x 90
$1,500
Rectangle (Interior)
180 x 150
$600
Artwork due 10 business days prior to start of campaign. JPG and GIF files accepted, 40 KB max.
www.AmericanTelemed.org | 3
E-NEWSLETTER ATA Telemedicine News Brief New Look, Expanded Coverage
A
Put your brand in front of more than 61,000 telemedicine professionals every week with the industry’s must-read e-newsletter: ATA Telemedicine News Brief.
B
In addition to ATA news, every issue of the Telemedicine News Brief will provide readers with essential industry news, breaking policy updates and best practices curated from more than 12,000 news sources.
D
C
News Brief Rates + Specs Ad Unit
Size (px)
Rate/Issue*
A. Premium Leaderboard
728 x 90
$425
B. Standard Leaderboard
580 x 70
$380
C. Premium Banner
468 x 60
$340
D. Premium Skyscraper
120 x 600
$340
175 x 125 + text
$335
F. Standard Skyscraper
120 x 600
$295
G. Featured Company
125 x 100 + text
$210
468 x 60
$295
E. Product Showcase
H. Standard Banner
E
F
G
G
F
H *Minimum buy of four (4) weekly issues required. Artwork due 10 business days prior to start of campaign. JPG and GIF files accepted, 40 KB max.
ATA ADVERTISING SALES Kimberly Mallory / Phone: 202.367.2329
[email protected]
4 | ATA 2016 Digital Opportunities
Ask about custom content opportunities!
RESOURCE CENTER & BUYER’S GUIDE TelemedicineResourceCenter.org The Largest Online Resource Guide for the Telemedicine Industry Relaunching January 2016, the new ATA Resource Center & Buyer’s Guide will feature a robust supplier directory and a wealth of industry information, including white papers, case studies and the latest news headlines.
A B D
Choose to advertise on the homepage or the categories of your choice. Rates start at just $600/year, making the ATA Resource Center an affordable and easy way to generate leads for your company. Key opportunities include:
E • Premium & custom content positions • Exclusive category sponsorships • Featured video, and much more!
C
Homepage Rates + Specs Ad Unit
Size (px)
Annual Rate
Peel Back Ad*
510 x 510
$7,500
A. Premium Leaderboard
970 x 90
$5,460
B. Medium Rectangle #1
300 x 250
$4,020
C. Medium Rectangle #2
300 x 250
$3,540
Medium Rectangle #3
300 x 250
$3,300
Medium Rectangle #4
300 x 250
$3,060
Call for specs
$3,540
120 x 300
$1,596
Call for specs
$3,780
Homepage
F
ATA ADVERTISING SALES D. White Paper/Case Study E. Product Showcase F. Featured Video
Kimberly Mallory Phone: 202.367.2329
[email protected]
Artwork due 10 business days prior to start of campaign. *JPG and GIF files accepted, except for the peel back ad which requires a PNG or animated PNG file. 40 KB max for all ads. www.AmericanTelemed.org | 5
RESOURCE CENTER & BUYER’S GUIDE TelemedicineResourceCenter.org Category Page Rates + Specs Ad Unit
Size (px)
Annual Rate per Category
A. Standard Leaderboard
728 x 90
$3,060
B. Medium Rectangle #1
300 x 250
$2,700
C. Medium Rectangle #2
300 x 250
$2,460
Medium Rectangle #3
300 x 250
$2,200
Medium Rectangle #4
300 x 250
$1,980
D. Priority Listing
200 x 100 logo
$1,500
E. Enhanced Listing
200 x 100 logo
$600
A
B D
C
E Category Page
Artwork due 10 business days prior to start of campaign. JPG and GIF files accepted, 40 KB max.
Priority Listing ($1,500 per category/year) Priority listings appear on a special landing page before users are prompted to view enhanced and standard listings. Sponsorship includes priority listing designation, company logo, corporate description, website link, contact email address and document uploads.
Enhanced Listing ($600 per category/year) Enhanced listings appear before standard listings and include a company logo, corporate description, website link, contact email address and document uploads.
Standard Listing (Free) ATA members can list their companies in the categories of their choice. Includes company name, address and phone number.
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ATA ADVERTISING SALES Kimberly Mallory Phone: 202.367.2329
[email protected]
ATA Advertising Sales The Townsend Group 2025 M Street NW, Suite 800 Washington, DC 20036 Kimberly Mallory Phone: 202.367.2329 Fax: 301.215.6710 Email:
[email protected]
ATA Headquarters The American Telemedicine Association 1100 Connecticut Ave NW, Suite 540 Washington, DC 20036 Phone: 202.223.3333 Fax: 202.223.2787 E-mail:
[email protected] www.americantelemed.org